Business Articles

Articles regarding businesses exploring potential entrance into Second Life

• "Debunking 5 Business Myths about Second Life", GigaOm by Wagner James Au 12 Jul 07: http://gigaom.com/2007/07/12/debunking-5-business-myths-about-second-life/
• Using Second Life As A Business-To-Business Tool, InformationWeek Blog, 4/26/07, Mitch Wagner: http://www.informationweek.com/blog/main/archives/2007/04/using_second_li_2.html
• Business Communicators of Second Life blog <http://freshtakes.typepad.com/sl_communicators/> "Exploring the potential of Second Life for business communications, information dissemination and innovation."
• Tech Report Special: Virtual Life, Business Week 4/16/07: http://www.businessweek.com/technology/special_reports/20070416virtuallife.htm?campaign_id=rss_daily-----
• Could Second Life kill off the call centre - Silicon.com 10 April 07: http://networks.silicon.com/telecoms/0,39024659,39166673,00.htm?r=1
• work.com, "Guide to Doing Business in Second Life" - a good short intro to getting started in Second Life, (4/07 but not dated) http://www.work.com/doing-business-in-second-life-1285/
• Press release by Komjuniti, a German Brand Management company of a survey of residents about Brands. MUST READ: http://www.openpr.com/news/17221/First-customer-satisfaction-survey-in-Second-Life-insufficient-customer-care-and-opportunities-for-interaction-between-Second-Life-users-and-companies-identified-as-the-main-weakness.html
• Blog post by Henry Jenkins, "How Second Life Impacts Our First Life.": http://www.henryjenkins.org/2007/03/my_main_question_to_jenkins.html
• Blog post by Irving Wladawsky-Berger: "Irving in (a Virtual World) Wonderland" http://irvingwb.typepad.com/blog/2006/11/irving_in_a_vir.html
• Blog post by Irving Wladawsky-Berger "A Dialogue on Virtual Worlds" (use of virtual worlds for visualization in business: http://irvingwb.typepad.com/blog/2007/02/a_dialogue_on_v.html#more
• Second Life: Is Business Ready For Virtual Worlds? By David F. Carr, Baseline, March 1, 2007. A very thorough article about business opportunities and limitations in Second Life. http://www.baselinemag.com/article2/0,1540,2098837,00.asp
• Personalize Media.com Blog, "The Brand Owners Guide to Entering the Metaverse," Feb. 4, 2007, (13 tips for brands to be successful in SL) http://www.personalizemedia.com/index.php/2007/02/04/the-brand-owners-guide-to-joining-the-metaverse/
• Fortune "Second Life: It's Not a Game", 1/22/07: http://money.cnn.com/2007/01/22/magazines/fortune/whatsnext_secondlife.fortune/index.htm?postversion=200701221
• Business Week "Second Life Tip Sheet" 11/27/06 (This is a 10 tips for businesses considering Second Life and is a great intro for any business) http://www.businessweek.com/magazine/content/06_48/b4011417.htm
• Reuters "Warren Ellis to write weekly SL column for Reuters" 12/22/06: http://secondlife.reuters.com/stories/2006/12/22/warren-ellis-to-write-weekly-sl-column-for-reuters/
• Silicon.com "Virtual worlds to boost telcos- Can you get outsourced to Second Life?" 12/7/06: http://www.silicon.com/0,39024729,39164567,00.htm
• TheStreet.com "Second Life's PR Avatar 11/29/06: http://www.thestreet.com/newsanalysis/second-life/10324949.html
• CNN Money: "No, Second Life is not Overhyped" 11/10/06: http://money.cnn.com/2006/11/09/technology/fastforward_secondlife.fortune/
• Information week article about IBM 11/10/06: http://www.informationweek.com/story/showArticle.jhtml?articleID=193700541&cid=RSSfeed_IWK_A
• Always On "Irving in (a Virtual World) Wonderland" 11/7/06: http://alwayson.goingon.com/permalink/post/7058
• NYTimes Travel section article about Second Life 11/03/06: http://www.nytimes.com/2006/11/03/travel/escapes/03second.html?ref=escapes
• Is Your Business Ready for Virtual Business?, Publish, 10/20/06, http://www.publish.com/article2/0,1895,2034559,00.asp
• 11 Reasons Why Massively Multiplayer Games Will Change How Business Works: Part 1, Poynteronline, 10/25/06 http://www.poynter.org/column.asp?id=31
• The Digital 'Second Life' Has Its Own Culture and Economy, Red Orbit, 10/17/06 http://www.redorbit.com/news/technology/696649/the_digital_second_life_has_its_own_culture_and_economy/index.html?source=r_technology
• Businesses find real opportunity in the virtual world of Second Life, My SanAntonio.com, 10/17/06 http://www.mysanantonio.com/business/stories/MYSA101806.01E.BIZsecond.life.2c01cb5.html
• Second Life for Amazon, Yahoo Finance, 10/17/06 http://biz.yahoo.com/seekingalpha/061017/18638_id.html?.v=1
• Proceedings of the Second Life Educational Workshop at SLCC 10/06 http://www.simteach.com/SLCC06/slcc2006-proceedings.pdf
• Wired Travel Guide, Second Life Oct 06 http://www.wired.com/wired/archive/14.10/sloverview.html
• Big Media Gets a Second Life, Business Week 10/17/06 http://yahoo.businessweek.com/technology/content/oct2006/tc20061017_127435.htm
• Breathing Second Life into Business, Business Week 10/10/06 http://images.businessweek.com/ss/06/10/secondlife/index_01.htm?chan=home+page+slideshows
• As a good entry for businesses with no experience in Second Life, Eric Rice's How to Learn about Second Life..., Mar06, http://blog.ericrice.com/blog/_archives/2006/3/10/1815029.html