Business Articles

2008

• Accenture recruiting in Second Life cost-effectively targets the “Facebook audience”, Erica Driver, ThnkBalm blog, 14 Aug 2008
• Playboy's Second Life sim buzzes, even as real-world brand falters Industry Standard, 8 Aug 08 (Playboy has done a good job in creating a community and revenue in SL where many others have not, so it's worth looking at what they're doing right)
• Fat people get online chance to lose weight, SFGate/SF Chronicle, Victoria Colliver, 8 Aug 08
• HVAC students attend Second Life school Heating & Ventilating.net (HVR), 31 July 2008
• Virtual Events cost Microsoft 1/3 of Physical (events), Virtual World News 18 July 2008
• New Jersey Relators Dive Into Cyberspace Inman News, 2 July 2008.
• Cigna Deploys a Second Life Island for Health Education, Dean Takahashi, The Industry Standard, 1 July 2008.
• Executive recruitment in France arrives on Second Life, as the virtual world attracts more real businesses Web in France Magazine, 10 June 2008.
• ArcelorMittal Holds Inaugural Global Interactive Individual Shareholder Event, Business Wire, 9 June 2008.
• Accounting for Second Life Richard A. Johnson and Joyce M. Middleton, Journal of Accountancy, June 08
• Second Life Used to Design a Personal Mass Transit System, Matthew J. Traum, design news, 31 May 2008
• Scientists Get a 2nd Life, Terra Questi, Science News, 9 May 2008
• Microsoft's Second Life, William F. Zachmann, Redmond Developer News, May 2008
• A Second Life for corporate America, Alana Semuels, Los Angeles Times, 10 May 2008
• K Zero Distributes 34,000 L’Oréal Paris Items in Three-Month Campaign Nic Mitham, Virtual World News 25 April 2008
• McKinsey: ignore Second Life at your peril Jonathan Richards, (UK) Times Online, 23 April 2008
• Recruitment and learning in Second Life, Hashi Syedain, 17 April 2008, People Management Magazine
• Circuit City Relaunches in Second Life, Tateru Nino, Massively blog,29 February 2008
• Siemens PLM Software Adds Interactive Tool to its 'Innovation Connection' Second Life Island, PR Newswire, 28 February 2008
• Avnet is First Electronics Industry Distributor to Build out Real Estate on Second Life, Business Wire, 25 February 2008
• IBM Opens New 3D Virtual Healthcare Island on Second Life, Trading Markets.com, 25 Feb 2008
• Companies Explore Virtual Worlds As Collaboration Tools, CIO, 06 Feb 2008
• Solare Hotels and Resorts Implements Japanese Hotel Industry’s First Ever Campaign Utilizing “Second Life”, Hospitality Net, 24 January 2008

2007

• No Shortcuts to Success for Virtual Entrepreneurs, Wired.com, 20 November 2007
• How Second Life Works, How Stuff Works, 19 Nov 2007
• Global Condo Center Delivers New Tools for Consumers to Access Worldwide Listings Through Real and Virtual Worlds, Marketwire, 13 November 2007
• Why Are We Special - a look at how SL is different from other Virtual Worlds, Gwyneth Llewelyn (blog), 10 November 2007
• Millions of Us Mixes in Splenda; Launches Contest to Make Second Life Sweeter, Virtual Worlds News Blog, 9 November 2007
• Philips Design Finds the Key to Understanding Virtual Worlds Philips, October 2007 complete paper
• Japanese businesses setting up virtual shop in Second Life, Shinichi Terada, The Japan Times, 25 October 2007
• Eight Questions to Ask Before Using a virtual World for Business, Jon Brodkin, Network World, 17 October 2007
• depo consulting Announces They Will Host Virtual Content Developer's Trade Show in the Second Life Metaverse, PR.com, 16 October 2007
• Second Life: Virtual Worlds and the Enterprise, Susan Kish, Lunch Over IP Blog, 8 October 2007
• Customer As Avatar, InternetRetailer.com, 3 October 2007
• 7 Reasons Why Second Life Should Matter for Biz Executives, Wagner James Au, Giga OM blog, 26 September 2007
• Frankfurt Motor Show: Peugeot Offers Spin in Second Life, Nick Kurczewski, New York Times, 11 September 2007
• Top 10 Reasons Why You Are Convinced to Market in Second Life, Hiro Pendragon, Second Tense Blog, 11 September 2007
• How your fantasy life can get you a real job, Eve Tahmincioglu, MSNBC, 10 September 2007
• Virtual World Comparison Review, Blog by Jennifer Dunne, 7 September 2007
• Second Life Produces Real Training Results, Anders Gronstedt, ASTD Learning Circuits, August 2007
• Tao Takashi - Observations on the Business Track at SLCC, 30 August 2007
• Marketing in Second Life: What are Group Leaders, Business Owners and Residents Thinking?, ibranz Branding Blog, 29 August 2007
• Tower Consultants to Open Presence in Second Life, Business Wire, 29 August 2007
• We're Up! Praxis Opens Office in Second Life, Marketwire, 29 August 2007
• Inside Story: Virtual Visions, The Independent, 27 August 2007
• Companies Show Real Interest in Virtual World, Morris Malakoff, Greater Fort Wayne Business Daily, 24 August 2007
• Virtual Recruiting for Real-World Jobs, NPR.org, 22 August 2007
• Five Rules For Bringing Your Real-Life Business Into Second Life, Mitch Wagner, Information Week, 21 August 2007
• The Neuroscience of Second Life, Neuromarketing.com, 13 August 2007
• Second Life plus Twitter for enterprise?, Dennis Howlett, ZDNet Blog, 12 August 2007.
• 10 Steps to a Perfect Corporate SL Project, MindBlizzard Blog, 9 August 2007
• Phoenix soars into Second Life: Virtual avatars credited with boosting film's Imax 3D showing, The Hollywood Reporter, 3 August 2007
• Coldwell Banker Puts Real House on Second Life Block, ABC News.com, 2 August 2007
• Going Green, New World Notes, Blog post by Wagner James Au, 30 July 2007
• Getting real about business in Second Life, Dominic Rushe, The Sunday Times, 29 July 2007
• Second Life: What Is It (And Why Should Manufacturers Care?), Industry Week, 27 July 2007
• Wii + Second Life = New Training Simulator, Wired, 27 July 2007
• Banking Matters: Real-life lessons about customers learned in virtual worlds, International Herald Tribune, 23 July 2007
• Debunking 5 Business Myths about Second Life, GigaOm by Wagner James Au, 12 July 2007
• Using Second Life As A Business-To-Business Tool, InformationWeek Blog, 26 April 2007, Mitch Wagner
• Exploring the potential of Second Life for business communications, information dissemination and innovation Business Communicators of Second Life blog
• Tech Report Special: Virtual Life, Business Week 16 April 2007
• Could Second Life kill off the call centre, Silicon.com 10 April 2007
• Guide to Doing Business in Second Life - a good short intro to getting started in Second Life, (April 2007 but not dated)
• Virtual World Transition: What SL Business Model Works Best?, Marketing Profs (reprint on SLQ Explorer), 31 March 2007
• Press release by Komjuniti, a German Brand Management company of a survey of residents about Brands
• How Second Life Impacts Our First Life, Blog post by Henry Jenkins
• A Dialogue on Virtual Worlds, Blog post by Irving Wladawsky-Berger
• Second Life: Is Business Ready For Virtual Worlds?, David F. Carr, Baseline, 1 March 2007.
• The Brand Owners Guide to Entering the Metaverse, Personalize Media.com Blog, 4 February 2007
• Second Life: It's Not a Game, Fortune 22 January 2007
• Starting a Second Life Business, Entrepreneur.com, 9 January 2007

2006

• Warren Ellis to write weekly SL column for Reuters, Reuters, 12/22/06
• IBM to Give Birth to 'Second Life Business Group", CNET.com, 12 December 2006
• Virtual worlds to boost telcos- Can you get outsourced to Second Life?, Silicon.com, 12/7/06
• Second Life's PR Avatar, TheStreet.com, 11/29/06
• Second Life Tip Sheet, Business Week, 11/27/06 (This is a 10 tips for businesses considering Second Life and is a great intro for any business)
• Information week article about IBM, 11/10/06
• No, Second Life is not Overhyped, CNN Money, 11/9/06
• Irving in (a Virtual World) Wonderland, 11/7/06
• NYTimes Travel section article about Second Life, 11/03/06
• Irving in (a Virtual World) Wonderland, Blog post by Irving Wladawsky-Berger
• Is Your Business Ready for Virtual Business?, Publish, 10/20/06,
• 11 Reasons Why Massively Multiplayer Games Will Change How Business Works: Part 1, Poynteronline, 10/25/06
• The Digital 'Second Life' Has Its Own Culture and Economy Red Orbit, 10/17/06
• Businesses find real opportunity in the virtual world of Second Life, My SanAntonio.com, 10/17/06
• Proceedings of the Second Life Educational Workshop at SLCC, 10/2006
• Wired Travel Guide, Second Life, Oct 2006
• Big Media Gets a Second Life, Business Week, 10/17/06
• Breathing Second Life into Business, Business Week, 10/10/06
• Eric Rice's How to Learn about Second Life..., March 2006

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