Linden Lab Official:About Ad Farms

For the purposes of this document, "Ad Farm" applies specifically to advertising or content that is intended solely to drive an unreasonable price for the land parcel it is on, usually by spoiling the nearby visual environment for others. Advertisements themselves are not the issue; we don't want to stop legitimate advertising or the use of small parcels for promoting events or stores. So, advertising is okay, but when it crosses the line into harassing behavior or visual spam, and where the intent is purely to compel another resident to pay an unreasonable price to restore their view -- it violates the Harassment policy in our Community Standards. Such cases should be abuse reported as you would any other Terms of Service or Community Standards violation, so that our governance team can take the appropriate action. It is difficult for us to define exactly how one specific example is abuse when compared to another, but our intention is to be as consistent as we possibly can and to remove offending content as it is reported to us. Also, please keep in mind that this only applies to the Mainland; it does not impact private Estates or islands where the Estate owner is able to manage their land themselves.

Summary

Using content, particularly advertising, to deliberately and negatively affect another Resident's view so as to sell a parcel for an unreasonable price, is deemed unacceptable and shall be dealt with as a violation of our Community Standards.

How to most effectively abuse report Ad Farm situations

When filing an abuse report, please stand beside the offending content before choosing Report Abuse from the Help menu. Use the Harassment category and include the phrase Ad Farm in the summary line. Enter the parcel owner's name, if you know it. If the parcel or object is group-owned, then enter the owner or an officer of the group. If you can't find any of these names, enter "Governor Linden" (yes, we're asking you to abuse report the Gov, it's okay, she won't mind...) and enter as much supporting detail as you can. Our first action when we come across cases of ad farming is usually to return the content and warn the person responsible. Repeated violation may bring further action, including suspension. If you are suspended and feel our decision was wrong, you can submit an appeal.