Linden Lab Official:Custom Name Program (beta) General Information

This article covers what you need to know about how to order and set up a custom last name in Second Life:

• This program is not an avenue for changing your current Second Life name; you must apply your custom name to a new account.
• Without the ability to verify copyright or trademark permission, any Custom Name request that appears to be possible infringement on a trademark or copyright will not be approved. Valid Corporate and Organizational requests will be approved.
• Custom Name requests may not be ordered on behalf of, or billed to, a second party.
• Please note that it may take up to 4 weeks to fulfill a Custom Name request. You will be notified if the name is approved, and again when it is created and your account billed.
• Please make sure that the Second Life account you are using to purchase the Custom Name has complete billing information. If you are paying via PayPal, you should make sure your billing limits will not prevent you from paying the full amount of the Custom Surname setup fee.
• Names must have at least 2 characters. All characters must be alphanumeric, no punctuation is allowed. The name will be created with capital letters you designate in your request (case sensitive), so please carefully review upper/lower case!
• We cannot transfer content to your new accounts.
• We process all requests in the order of their arrival.
• We regret that we cannot provide you with status information about your request.

Custom Surname

Upon creation of a Custom Surname, the account designated as owner is billed a $500 Setup fee plus the first annual $500 fee. On each anniversary date, the owner is billed $500 to retain Custom Surname ownership. Last names must clearly be an organizational or corporate name, and distinguished from personal last names. For example, Smith is not acceptable, but SmithCorp, SmithInc, SmithProducts or SmithConstruction are. Names that are clearly composite or made up (SecondLife, Agilent) will be considered.

• Please note that to create additional accounts, the Custom Surname owner must apply for and use the Registration API. For more information about the Registration API, see http://secondlifegrid.net/programs/api/reg. You may create as many additional accounts as you need (the initial limit is 500 per day, but you may request a higher limit).
• At this time we do not provide bulk account registration for your Custom Surname; you must use the RegAPI.
• You may want to review the Registration API documentation before you submit a Custom Surname request to be sure that you have the capabilities to use it to create additional accounts.
• The Custom Surname owner to be billed must be the same account that applies for the RegAPI.
• Approved Non-profit and Educational requests will receive a 30% discount on these fees.

Custom Surname Form

Please complete the requested information and email to sldevnames@lindenlab.com.

1. Requested Surname:
2. RL name of Surname owner:
3. SL name of Surname owner/RegAPI applicant:
4. Email of requestor:
5. Contact information pertaining to copyright or trademark:

Custom Vanity Name

At this time, Vanity Names are available at Linden Lab's discretion, generally for events that involve major press or tv coverage, or that in our estimation provide significant publicity value, such as nationwide TV coverage. Upon creation of an approved Vanity Name, the designated owner will be billed a $50 setup fee plus the first annual $50 fee. On each anniversary date, the owner is billed $50 to retain Vanity Name account ownership.

• Vanity Name requests must reflect Real Life names. Please no requests for Santa Claus, President Lincoln etc.
• In some cases, a Vanity Name may already exist and we will not be able to create it for you.
• Approved Non-profit and Educational requests will receive a 30% discount on these fees.

Custom Vanity Name form

Please complete the requested information and email to sldevnames@lindenlab.com.

1. Requested Vanity Name:
2. RL name of Vanity Name owner:
3. SL name of Vanity Name owner:
4. Email of requestor:
5. Contact information pertaining to copyright or trademark:
6. Event or reason for name (size of event, accompanying publicity/audience):