Linden Lab Official:Frequently asked questions about the Best of Fall Fashion Show in Second Life

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What is the Best of Fall Fashion Show in Second Life?

The Best of Fall Fashion Show in Second Life is an event organized by Modavia Marketing as a component of Modavia Fashion Week. Modavia Fashion Week will be held in the spring and fall each year, which coincides with Fashion Week in New York City. Modavia Marketing is not associated with Linden Lab in any way.

How were the participants selected for the Best of Fall Fashion Show in Second Life?

Modavia Marketing independently selected all advertisers and designer participants for the Best of Fall Fashion Show in Second Life. These selections were made without input from Linden Lab. Modavia provided the following statement:

Advertisers in the Modavia Fashion Directory and past Fashion Week participants are sent invitations first. Promotional advertisements are placed in key Second Life fashion magazines and the Modavia Fashion Marketing website, as open call to all fashion designers in Second Life. There is a fee to participate, as well as provision of 2 sets of the 12 outfits that will be shown on the runway. This is open to all designers up to the limit of 35 for the 8 days of the event. Fashion Designers in Second Life who are interested in participating in future Modavia Fashion Weeks should send a notecard to Poptart Lilliehook and express your interest in participation. Modavia Fashion Week will be held in the spring and fall each year, which coincides with Fashion Week in New York City.

Why is Linden Lab promoting this event?

Linden Lab chose to help communicate Modavia Fashion Week in an effort to better determine the level of interest regarding an inworld fashion show event among the broader Second Life community. Linden Lab continually seeks opportunities to better promote a multitude of activities and events that occur inworld.

How can I be involved in such an event in the future?

Fashion Designers in Second Life who are interested in participating in future Modavia Fashion Weeks should send a notecard to Poptart Lilliehook and express your interest in participation. Modavia Fashion Week will be held in the spring and fall each year, which coincides with Fashion Week in New York City. If Linden Lab determines the Best of Fall Fashion Show in Second Life to be a success, we will consider future opportunities to promote similar events. Please follow us on Twitter to stay abreast of opportunities to take part in future events.