Difference between revisions of "Linden Lab Official:Intellectual Property"

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In Second Life, we hope creators will use their imagination to make content. Some create things that are inspired by real life objects, like cars or jewelry. As Second Life gets larger, we receive more questions about usage of copyrighted or trademarked material in Second Life.
 
  
You should not use copyrighted or trademarked material in Second Life, unless of course you have a right to use the intellectual property. Your rights are defined by applicable copyright and trademark law, including the law of fair use. These are complicated laws, and understanding our [http://secondlife.com/corporate/tos.php Terms of Service] and [http://secondlife.com/corporate/dmca.php DMCA information] is only a very small start to understanding applicable laws. Real world laws apply to intellectual property infringement, and nothing about your use of Second Life will shield you if you are infringing on someone else's intellectual property- the rightful owner of the IP can take direct legal action against you in real world courts of law.
+
This article is about '''trademarked, copyrighted, and celebrity material in Second Life'''.
  
The following describes more detail about how Linden staff treat trademark and copyright issues in-world:
+
== Introduction ==
  
 +
In Second Life, we hope creators will use their imagination to make original content. Some create things that are inspired by real-world objects, like cars or jewelry. When you do that, please make sure you're not improperly using another's intellectual property – for example, a trademarked logo or brand name, a distinctive product appearance (known as "trade dress"), characters or material from a movie, book, or other copyrighted work, or a celebrity image or name (protected as a "right of publicity"). As Second Life gets larger, we receive more questions about intellectual property and Second Life.
  
== Trademarked Material ==
+
You should not use copyrighted, trademarked, or celebrity material in Second Life, unless of course you are the intellectual property owner or have permission from the intellectual property owner. Your use of Second Life is subject to applicable copyright, trademark, and right-of-publicity laws. These are complicated laws, and understanding our [http://secondlife.com/corporate/tos.php Terms of Service] and [https://www.lindenlab.com/legal/intellectual-property-infringement-notification-policy] is only a very small start to understanding applicable laws. real-world laws apply to intellectual property infringement, and nothing about your use of Second Life will shield you if you are infringing on someone else's intellectual property — the rightful owner of the intellectual property can take direct legal action against you in real-world courts of law.
  
Linden staff generally removes content that uses trademarks without apparent authorization, with or without giving notice to the object owner. This generally includes all RL corporate logos and brand names.
+
The following describes more detail about how Linden Lab treats trademark, copyright, and celebrity issues in-world. Our explanation is for informational purposes only and should not be treated as legal advice. If you seek legal advice on your rights in a specific situation, please contact a lawyer.
  
It is often difficult to tell what may or may not be trademarked. However, use of designer logos and brand names without permission, such as Gucci, Nike, Louis Vuiton, etc., are usually not acceptable. Any resident may file an abuse report if they see any other resident making unauthorized use of trademarked material in SL.
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== Trademarked and celebrity material ==
  
For more information, visit the US Patent & Trademark Homepage: http://www.uspto.gov/index.html
+
Linden Lab responds to complaints that content infringes trademarked or celebrity material. Trademarked material includes trademarked logos, trademarked brand names, and trade dress, which is the distinctive visual appearance of a product or its packaging.
  
You can also use the trademark look-up feature on that website:
+
It is often difficult to tell what may or may not be trademarked or protected as trade dress. However, use of designer logos and brand names without permission, such as Gucci, Nike, Louis Vuiton, etc., is usually not acceptable. If you don't have permission, please don't just use a misspelling of the brand name, for example, "Njke" instead of "Nike" – instead, create your own original brand name that's associated uniquely with you!
Use the Search tool under Trademarks on the left navigation when you go to US Patent & Trademark Homepage.
+
* Use the "New User Form Search (Basic)"
+
* Under View Search History, select "Plural & Singular " & "Live" radio buttons
+
* Enter the name of the business in question (ie. Nike)
+
* Press "Submit Query"
+
  
 +
If you're creating objects inspired by real-world objects, take care that your objects have an original appearance and shape. That's the best way to avoid trade dress issues. Be wary of imitating distinctive and recognizable product appearances. For example, the well-known appearance of the Eames lounge chair and ottoman from Herman Miller is protected under trade dress law.
  
== Copyrighted Material ==
+
Please also be aware that celebrities have a "right of publicity", which means that they have a right to control commercial uses of their name, image, likeness, and other aspects of their identity. Although you may be a fan, you risk infringing celebrity rights if you use a celebrity name or likeness in connection with in-world objects you trade, and you don't have the celebrity's permission.
  
Linden Lab follows the procedures described in the Digital Millennium Copyright Act (DMCA) regarding copyrighted materials. This generally means that Lindens will not remove copyrighted material unless the owner of the copyrighted material notifies Linden Lab in accordance with the DMCA process noted on our website, at http://secondlife.com/corporate/dmca.php.
+
If you are a trademark owner or a celebrity and you believe your rights have been infringed in Second Life, please submit a notification of infringement in writing to:
  
If a DMCA notice is filed, and it meets the standard for a complete claim, Linden Lab will then expeditiously remove the indicated materials in-world. Note that the item must appear in-world for Linden Lab to take any action.
+
Linden Research, Inc.
 +
Attn: Legal Department
 +
945 Battery Street
 +
San Francisco, CA 94111
  
Repeated copyright or trademark violations by a resident can result in their account being placed on probation or permanently banned.
+
Alternatively, fax the document to (415) 520-9660.
  
Again, this is just a very brief description of laws pertaining to intellectual property. Residents interested in this topic are encouraged to more fully examine the materials available at:
+
To submit a notification, you ''must'' be the intellectual property owner or an authorized agent of the intellectual property owner. Do not submit an abuse report. Requests to remove allegedly infringing content are not handled through the abuse process.
  
* http://www.copyright.gov/
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When submitting a notification of trademark or trade dress infringement, provide a copy of the relevant trademark or trade dress registration(s) from the U.S. Patent and Trademark Office. Please also provide the location in Second Life (the [[SLurl|Region name and coordinates]] or, if on a website, the URL) where you believe the infringement is occurring, and the name of the Second Life Resident whom you claim is infringing.  
* http://www.uspto.gov/main/trademarks.htm
+
* http://www.law.cornell.edu/wex/index.php/Copyright
+
* http://www.law.cornell.edu/wex/index.php/Trademark
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* http://fairuse.stanford.edu/
+
  
Bottom line: we prefer that our residents be as original as possible when creating their content, and we ask that all of our residents respect the intellectual property rights of others.
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For more information on trademarks, [http://www.uspto.gov/index.html visit the U.S. Patent and Trademark Office website]. There's also a trademark lookup feature on the front page:
  
[[Category:Text from In-world Notecards|Trademarks]]
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# Click '''[http://tess2.uspto.gov/bin/gate.exe?f=login&p_lang=english&p_d=trmk Search Marks]'''.
[[Category:Text from In-world Notecards|Copyright]]
+
# Click '''New User Form Search (Basic)'''.
 +
# Under '''View Search History''', select '''Plural and Singular''' and '''Live radio buttons'''.
 +
# Enter the name of the business in question (e.g., Nike).
 +
# Click '''Submit Query'''.
 +
 
 +
However, your search results may not tell you whether a particular use is "OK". If you're concerned that material you're using may conflict with another's trademark or intellectual property rights, we suggest you speak to an attorney.
 +
 
 +
== Copyrighted material ==
 +
 
 +
Linden Lab follows the procedures described in the Digital Millennium Copyright Act (DMCA) regarding copyrighted materials. [http://secondlife.com/corporate/dmca.php Learn more  about Linden Lab's DMCA policy.]
 +
 
 +
Notifications of copyright infringement must be in writing and submitted to:
 +
 
 +
Linden Research, Inc.
 +
Attn: Legal Department
 +
945 Battery Street
 +
San Francisco, CA 94111
 +
 
 +
Alternatively, fax the document to <code>(415) 520-9660</code>. On the cover sheet, please write "<code>ATTN: DMCA NOTIFICATION</code>".
 +
 
 +
If a legally sufficient DMCA notice is submitted, Linden Lab will then remove the identified materials as appropriate. Repeated copyright, trademark, or other intellectual property violations by a Resident may result in their accounts being suspended or terminated.
 +
 
 +
== See also ==
 +
 
 +
Again, this is just a very brief description of laws pertaining to intellectual property. Residents interested in this topic are encouraged to more fully examine the materials below, which are not Linden Lab materials, but we have found them to be informative:
 +
 
 +
* '''[http://www.uspto.gov/main/trademarks.htm United States Patent and Trademark Office]'''
 +
* '''[http://fairuse.stanford.edu/ Stanford Copyright & Fair Use Center]'''
 +
* Cornell University Law School articles on:
 +
** '''[http://topics.law.cornell.edu/wex/copyright Copyright]'''
 +
** '''[http://topics.law.cornell.edu/wex/publicity Publicity]'''
 +
** '''[http://topics.law.cornell.edu/wex/trademark Trademark]'''
 +
 
 +
[[Category:Policies]]

Latest revision as of 14:56, 11 April 2019

Ll color vert 100.gif
Official Linden Lab® Information: You may access and link to this page, but you may not copy, distribute, modify, adapt, or translate any content on this page. This content is subject to the Terms of Service and is not available under the Creative Commons or any other license.

Have a suggestion to improve this page? Contact us.

This article is about trademarked, copyrighted, and celebrity material in Second Life.

Introduction

In Second Life, we hope creators will use their imagination to make original content. Some create things that are inspired by real-world objects, like cars or jewelry. When you do that, please make sure you're not improperly using another's intellectual property – for example, a trademarked logo or brand name, a distinctive product appearance (known as "trade dress"), characters or material from a movie, book, or other copyrighted work, or a celebrity image or name (protected as a "right of publicity"). As Second Life gets larger, we receive more questions about intellectual property and Second Life.

You should not use copyrighted, trademarked, or celebrity material in Second Life, unless of course you are the intellectual property owner or have permission from the intellectual property owner. Your use of Second Life is subject to applicable copyright, trademark, and right-of-publicity laws. These are complicated laws, and understanding our Terms of Service and [1] is only a very small start to understanding applicable laws. real-world laws apply to intellectual property infringement, and nothing about your use of Second Life will shield you if you are infringing on someone else's intellectual property — the rightful owner of the intellectual property can take direct legal action against you in real-world courts of law.

The following describes more detail about how Linden Lab treats trademark, copyright, and celebrity issues in-world. Our explanation is for informational purposes only and should not be treated as legal advice. If you seek legal advice on your rights in a specific situation, please contact a lawyer.

Trademarked and celebrity material

Linden Lab responds to complaints that content infringes trademarked or celebrity material. Trademarked material includes trademarked logos, trademarked brand names, and trade dress, which is the distinctive visual appearance of a product or its packaging.

It is often difficult to tell what may or may not be trademarked or protected as trade dress. However, use of designer logos and brand names without permission, such as Gucci, Nike, Louis Vuiton, etc., is usually not acceptable. If you don't have permission, please don't just use a misspelling of the brand name, for example, "Njke" instead of "Nike" – instead, create your own original brand name that's associated uniquely with you!

If you're creating objects inspired by real-world objects, take care that your objects have an original appearance and shape. That's the best way to avoid trade dress issues. Be wary of imitating distinctive and recognizable product appearances. For example, the well-known appearance of the Eames lounge chair and ottoman from Herman Miller is protected under trade dress law.

Please also be aware that celebrities have a "right of publicity", which means that they have a right to control commercial uses of their name, image, likeness, and other aspects of their identity. Although you may be a fan, you risk infringing celebrity rights if you use a celebrity name or likeness in connection with in-world objects you trade, and you don't have the celebrity's permission.

If you are a trademark owner or a celebrity and you believe your rights have been infringed in Second Life, please submit a notification of infringement in writing to:

Linden Research, Inc.
Attn: Legal Department
945 Battery Street
San Francisco, CA 94111

Alternatively, fax the document to (415) 520-9660.

To submit a notification, you must be the intellectual property owner or an authorized agent of the intellectual property owner. Do not submit an abuse report. Requests to remove allegedly infringing content are not handled through the abuse process.

When submitting a notification of trademark or trade dress infringement, provide a copy of the relevant trademark or trade dress registration(s) from the U.S. Patent and Trademark Office. Please also provide the location in Second Life (the Region name and coordinates or, if on a website, the URL) where you believe the infringement is occurring, and the name of the Second Life Resident whom you claim is infringing.

For more information on trademarks, visit the U.S. Patent and Trademark Office website. There's also a trademark lookup feature on the front page:

  1. Click Search Marks.
  2. Click New User Form Search (Basic).
  3. Under View Search History, select Plural and Singular and Live radio buttons.
  4. Enter the name of the business in question (e.g., Nike).
  5. Click Submit Query.

However, your search results may not tell you whether a particular use is "OK". If you're concerned that material you're using may conflict with another's trademark or intellectual property rights, we suggest you speak to an attorney.

Copyrighted material

Linden Lab follows the procedures described in the Digital Millennium Copyright Act (DMCA) regarding copyrighted materials. Learn more about Linden Lab's DMCA policy.

Notifications of copyright infringement must be in writing and submitted to:

Linden Research, Inc.
Attn: Legal Department
945 Battery Street
San Francisco, CA 94111

Alternatively, fax the document to (415) 520-9660. On the cover sheet, please write "ATTN: DMCA NOTIFICATION".

If a legally sufficient DMCA notice is submitted, Linden Lab will then remove the identified materials as appropriate. Repeated copyright, trademark, or other intellectual property violations by a Resident may result in their accounts being suspended or terminated.

See also

Again, this is just a very brief description of laws pertaining to intellectual property. Residents interested in this topic are encouraged to more fully examine the materials below, which are not Linden Lab materials, but we have found them to be informative: