Linden Lab Official:Intellectual Property
In Second Life, we hope creators will use their imagination to make content. Some create things that are inspired by real life objects, like cars or jewelry. As Second Life gets larger, we receive more questions about usage of copyrighted or trademarked material in Second Life.
You should not use copyrighted or trademarked material in Second Life, unless of course you have a right to use the intellectual property. Your rights are defined by applicable copyright and trademark law, including the law of fair use. These are complicated laws, and understanding our Terms of Service and DMCA information is only a very small start to understanding applicable laws. Real world laws apply to intellectual property infringement, and nothing about your use of Second Life will shield you if you are infringing on someone else's intellectual property- the rightful owner of the IP can take direct legal action against you in real world courts of law.
The following describes more detail about how Linden staff treat trademark and copyright issues in-world:
The following describes more detail about how Linden Lab treats trademark and copyright issues in-world:
Linden Lab generally removes content that uses trademarks without apparent authorization, with or without giving notice to the object owner. This generally includes all RL corporate logos and brand names.
It is often difficult to tell what may or may not be trademarked. However, use of designer logos and brand names without permission, such as Gucci, Nike, Louis Vuiton, etc., are usually not acceptable. Notifications of trademark infringement must be in writing and submitted to:
Linden Research, Inc. Attn: Linden Lab Removal Team 945 Battery Street San Francisco, CA 94111
Alternatively, fax the document to (415) 520-9660.
When submitting a notification of trademark infringement, provide a copy of the relevant trademark registration(s) from the U.S. Patent and Trademark Office or its equivalent in another country. Please also provide the location in Second Life (the region name and coordinates) where you allege the trademark is being infringed and the name of the Second Life Resident who you claim is infringing For more information, visit the U.S. Patent and Trademark Office homepage: http://www.uspto.gov/index.html
You can also use the trademark look-up feature on that website: Use the Search tool under Trademarks on the left navigation when you go to U.S. Patent and Trademark Office homepage.
- Use the "New User Form Search (Basic)"
- Under View Search History, select "Plural & Singular " & "Live" radio buttons
- Enter the name of the business in question (ie. Nike)
- Press "Submit Query"
Linden Lab follows the procedures described in the Digital Millennium Copyright Act (DMCA) regarding copyrighted materials. For more information about Linden Lab’s DMCA policy, go to: http://secondlife.com/corporate/dmca.php.
Notifications of copyright infringement must be in writing and submitted to:
Linden Research, Inc. Attn: Linden Lab Removal Team 945 Battery Street San Francisco, CA 94111 Alternatively, fax the document to (415) 520-9660. On the cover sheet, please write ATTN: DMCA NOTIFICATION
If a DMCA notice is filed, and it meets the standard for a complete claim, Linden Lab will then expeditiously remove the indicated materials in-world. Repeated copyright or trademark violations by a resident can result in their account being placed on probation or permanently banned. Again, this is just a very brief description of laws pertaining to intellectual property. Residents interested in this topic are encouraged to more fully examine the materials available at: