Linden Lab Official:Intellectual Property
TRADEMARKS AND COPYRIGHT IN SL
In Second Life, we hope creators will use their imagination to make content. Some create things that are inspired by real life objects, like cars or jewelry. As Second Life gets larger, we receive more questions about usage of copyrighted or trademarked material in Second Life.
Linden staff generally removes content that uses trademarks without apparent authorization, with or without giving notice to the object owner. This generally includes all RL corporate logos and brand names.
It is often difficult to tell what may or may not be trademarked. However, use of designer logos and brand names without permission, such as Gucci, Nike, Louis Vuiton, etc., are usually not acceptable. Any resident may file an abuse report if they see any other resident making unauthorized use of trademarked material in SL.
For more information, visit the US Patent & Trademark Homepage: http://www.uspto.gov/index.html
You can also use the trademark look-up feature on that website: Use the Search tool under Trademarks on the left navigation when you go to US Patent & Trademark Homepage.
- Use the "New User Form Search (Basic)"
- Under View Search History, select "Plural & Singular " & "Live" radio buttons
- Enter the name of the business in question (ie. Nike)
- Press "Submit Query"
Linden Lab follows the procedures described in the Digital Millennium Copyright Act (DMCA) regarding copyrighted materials. This generally means that Lindens will not remove copyrighted material unless the owner of the copyrighted material notifies Linden Lab in accordance with the DMCA process noted on our website, at http://secondlife.com/corporate/dmca.php.
If a DMCA notice is filed, and it meets the standard for a complete claim, Linden Lab will then expeditiously remove the indicated materials in-world. Note that the item must appear in-world for Linden Lab to take any action.
Repeated copyright or trademark violations by a resident can result in their account being placed on probation or permanently banned.
Again, this is just a very brief description of laws pertaining to intellectual property. Residents interested in this topic are encouraged to more fully examine the materials available at:
Bottom line: we prefer that our residents be as original as possible when creating their content, and we ask that all of our residents respect the intellectual property rights of others.