Marketing Your Products In Second Life

From Second Life Wiki
Jump to navigation Jump to search

While these are suggestions were originally written for a resident fashion business, they're good advice for ANY retailer in Second Life.

In-world marketing

Free

  • First of all you need a main store or office. This can be something you rent, but you're likely going to want it for a while if you're successful. This is the place you will send all your customers to through landmarks.
  • Put landmarks in with your items when you sell them. Referrals are a big and FREE way to gain loyal customers.
  • Make an update or support group. Loyal customers will want to know when you put out something new, run an exclusive sale or make special offers.
  • Make sure your parcel is listed in SL Search. Actually it's not free, but can be considered as a free service because of a tiny fee.
  • List your business by joining the free business listings. Some directories have in-world browsing capabilities.

  • Make some great ads and put in magazines (see the list below) - it's usually cheap.
  • Rent small shops/offices in big clubs with lots of traffic but be smart about visibility and location. Location is everything here. People love to zoom out and window shop with their cameras while their avatar is dancing the night away. A good example of this can be seen at the popular hotspot Suckers Club & Mall.
  • Post a classified with a high enough $ amount to get you in the top five of your keywords (hat, accessory, whatever). With the right keywords, this can pay off in David Spade.
  • You can get to the top of SL Search by optimizing your parcel and/or by using special services - see "Picks Booster" packages from SLBiz2Life, second life advertising network
  • Use in-world ad-boards to publish your ads, a standalone ones or within a global network (AdFusion adboards, MGK ADVERTISEMENT).
  • Extensive in-world experience, distribution and marketing management of virtual goods Read More

Web and online marketing

Free

As 100% of your customers use internet, it's required to put as much as possible information about your goods and services all over net.

  • Register your business in SL Business Directory, a free listing of Second Life business. This project also provides a lot of advertising services which will be useful for all business owners. Upload images, provide the description of your business. This will boost your popularity in Google as well.
  • Check out all the blogs for who you should send items to to get reviewed. Most times you just drop a notecard with your info and some items on this person and they will find good things to say or politely pass if they can't. Tons of people with lindens burning holes in their pockets read these reviews and are looking for high quality things that they MUST buy.

  • Advertise your shop location on YoSims.com. Motivate others to review your post so that you get a good ranking.
  • Advertise your products or services in ROLE Magazine and benefit from their commitment to actual, verifiable readership statistics.
  • Advertise your products or services in Uncover Magazine which is published in English, German and French.
  • Advertise your products or services in Best of SL Magazine.

Consulting

Contact experienced residents who will advise you and share an experience: