Difference between revisions of "Marketplace/Edit Item Listing"

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The following fields are in each of your item listings. They help describe your item to shoppers, and can also help you to organize your merchandise:
 
{{KBtip|For hot tips on how to make the most of the item fields, [[Marketplace/Power tips for sellers|'''check out our power tips for sellers!''']]}}
 
* '''SKU''' - This stands for "[http://en.wikipedia.org/wiki/Stock-keeping_unit Stock-Keeping Unit]" and is a unique identifier for each item. If you're already using a metrics-tracking system with SKUs, you can use the same SKU here for convenience. '''SKU''' is also used when using the '''Related Items''' field below.
* '''Xstreet ID''' - This is the XStreet identification code of the item, if you used to sell it on XStreet.
* '''Version''' - If you have your own arbitrary product-versioning system (for example, many scripted gadgets issue updates), enter the number here. For example, "<code>2.0</code>". Related, [http://en.wikipedia.org/wiki/Software_versioning learn more about software versioning in general.]
* '''Item Status''' - Can be '''Active''' or '''Inactive'''. The same thing as '''Unlist'''/'''List''' on the '''Manage inventory''' page.
* '''Maturity Level''' - Can be '''General''', '''Moderate''', or '''Adult'''. Please note that if you set the maturity level incorrectly, [[Marketplace/Sellers FAQ#I can't find one of my listings in search. Where did it go?|our automatic filter process may correct it without notifying you]]. For more information on how to rate your item, see [https://marketplace.secondlife.com/listing_guidelines#adult-guidelines the Marketplace listing guidelines].
* '''Permissions''' - What the customer can do with the object. Note that setting this does ''not'' change your original item's permissions — you need to set those beforehand and check the same boxes here. Make sure to be accurate, as permissions are a big part of a buying decision.
** If your item has permissions subtleties, make sure to note them in the '''Extended description''' below. For example, a robot toy may be modifiable in that you can change the robot's colors, but the script inside the robot is no-modify.
* '''International tabs''' - If you've localized your item for additional languages, click a language tab to enter that information.
* '''SL object name''' - Corresponds to what the object is named in your inworld Magic Box. You can change this by clicking the '''Edit associated object''' button. To learn more, see [[Marketplace/Listing_items_for_sale#How_do_I_sell_a_new_version_of_an_existing_item.3F|How do I sell a new version of an existing item]].
* '''Item name''' - You can leave this the same as the '''SL object name''', or expand it to be more descriptive for additional visibility. This field is searchable and can be up to 120 characters.
 
{{KBtip|Item names appear in the page's URL, which then shows up in search engine results. A well-chosen name will help you become more discoverable via higher search rankings, so be careful of using decorative [[Unicode_In_5_Minutes|Unicode]] and other wasted space that doesn't contribute. [http://en.wikipedia.org/wiki/Search_engine_optimization Learn more about search engine optimization.]}}
 
* '''Product features''' - Call out up to five specific highlights to inform why someone would want to buy your stuff.
* '''Extended description''' - Details about your product in plain text (the old Xstreet BBcode isn't supported). This commonly includes expanded info about the '''Product features''', '''Permissions''', and other fields. You can also link to a video tutorial or other rich documentation. Many merchants use it to provide customer service info, although '''Edit Store Information''' is probably a better place for that. Also, product manuals should be provided as a '''Downloadable PDF''' as mentioned below. This field is ''not'' searchable and can be up to 5,000 characters.
* '''Keywords''' - Specific terms you expect this item to be found with when customers search. This field is searchable from Marketplace search and can be up to 200 characters, including commas and spaces.
* '''Category''' - Click '''Change category''' to get category suggestions. In the popup, search categories, then click the category that fits best from the list.
* '''Item price''' - In L$. If this item is a freebie, enter <code>0</code>.
* '''Prim count''' - The number of prims this objects is. Subtleties can be explained in the '''Extended description'''. For example, if you're selling a set of furniture where the chair is 20 prims and the table is 30, be sure to state that so the buyer is well-informed.
* '''SLurl''' - This is usually a link to your inworld storefront, or at least, a place the object can be viewed in three dimensions inworld, which helps with buying decisions. Whenever possible, enter a specific link to the exact location instead of a generic one to the front of your store. {{xref|SLurl|Learn more about SLurls.}}
* '''Video URL''' - Have you made a video tutorial or a marketing promo to show your product in action? This can be a delightful way to quickly show what it's all about. [http://www.youtube.com YouTube] is the most popular video site, but there are [http://en.wikipedia.org/wiki/Category:Video_hosting many alternatives]. The '''Video URL''' can actually be any standard [http://en.wikipedia.org/wiki/Url URL], but the link put here appears under the listing's '''Details''' tab as '''View Video »'''.
*: [[File:Marketplace_-_View_Video.png|thumb]]
* '''Available quantity''' - This is usually '''Unlimited''' unless you're selling something like limited-edition art. In which case, select the right radio button and enter an amount. Limited items are often sold as no-copy so the buyer can't duplicate it.
** It's bad form to sell something in limited quantities then change the amount later because it damages the perceived value and rarity of an item, so think carefully before setting a number.
* '''Images''' - While this field isn't required, it's one of the most important to communicate what you're selling, so include at least one image. Click '''Upload an image''' to get info and choose a JPG, PNG, TGA, or GIF image from your hard drive. You can have up to 8 images for an item.
** For highest quality, upload images that are exactly 700x525. You can upload bigger images but they'll be resized to fit within these dimensions, and may appear hard to read.
** You can use the same textures from your inworld store by saving them to disk and uploading them to the Marketplace. The minimum dimensions are 512x512 pixels, which is a common size for inworld product panels.
* '''Downloadable PDF''' - Click '''Browse''' to choose a PDF from your hard drive. PDFs can be more beautiful and readable than inworld notecards.
** You can include extended content in a PDF, like additional high-res images and [http://www.adobe.com/designcenter/tutorials/flashpdf/ Flash movies].
** There isn't a limit to the size of the PDF file, but you should use your buyers' time and bandwidth wisely.
** If you don't own Adobe software on Windows, you can use Microsoft Word or OpenOffice to create PDF files. On a Mac, almost every application can [http://support.apple.com/kb/ht3771 "print" to a PDF file].
* '''Related Items''' - Click '''Add related item''' to search your existing products for items you want to appear under this one. Related items are commonly variations (such as different colors of the same basic thing) or complementary (under a coat listing, you could have an umbrella as a related item). You can have up to 8 related items.
* '''Demo Item''' - Want customers to be able to try before they buy? Demos tend to be clearly limited versions of the real thing you've modified in advance: for example, [http://bit.ly/aG7hGE  a skin with a "DEMO" tattoo on it]. Click '''Add demo item''' to choose one. Demo items themselves can be unlisted.
* '''[[Marketplace/Listing_enhancements|Listing Enhancements]]''' - You can promote your item by featuring it on different Marketplace pages. [[Marketplace/Listing_enhancements|Learn more here.]]
* '''Revenue Distributions''' - Click '''Add Distribution''' to specify a co-creator and enter a percentage to split profits with. It auto-calculates the reminder, so if you enter "<code>15</code>" (don't enter a % in the actual field), you receive 85% per item sold, and your co-creator receives 15%. [[Marketplace/Sellers_FAQ#How_does_the_new_.22Distribute_Funds.22_feature_work.3F|Learn more about how this works.]]
** You can add multiple co-creators.
** A co-creator must have logged into the Marketplace previously or you'll get an "Collaborator user not found" error.

Revision as of 11:25, 2 March 2011

Redirecting to http://community.secondlife.com/t5/English-Knowledge-Base/Managing-your Marketplace store/ta-p/700191