Difference between revisions of "SL Cert - Basic Marketing"
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''' | == '''Marketing''' == | ||
'''BASIC''' | |||
1. What is marketing? What is not marketing? | |||
1.1 Basic marketing vocabulary & definitions | |||
2. The Marketing Mix (4P's of Marketing) | |||
2.1 Product | |||
2.2 Price | |||
2.3 Promotion | |||
2.4 Place | |||
2.5 Marketing Concepts | |||
'''INTERMEDIATE''' | |||
3. Market Analysis (SWOT) | |||
3.1 Strengths | |||
3.2 Weakness' | |||
3.3 Opportunities | |||
3.4 Threads | |||
4. Your marketing environment | |||
4.1 Micro | |||
4.2 Macro | |||
4.3 Market research | |||
4.4 Customer behavior & influences | |||
5. Marketing your products & services | |||
5.1 Market segmentation & target group | |||
5.2 Positioning your product on the market | |||
6. Customer relations | |||
6.1 Customer satisfaction | |||
6.2 Customer service | |||
7 Creating added values | |||
7.1 Analyzing competitors | |||
7.1 Strategies | |||
'''ADVANCED''' | |||
8 Brands & Brand marketing | |||
8.1 Your brand & it's image | |||
8.2 Brand support using logo's and packaging | |||
8.3 Brand supporting service | |||
9 Product lifetime & development | |||
9.1 Lifecycle of products | |||
9.2 Analyzing | |||
9.3 Competitors | |||
10 Pricing strategies | |||
11 Distribution & reseller marketing | |||
[[Category:Certification]] | [[Category:Certification]] | ||
Revision as of 10:26, 3 March 2009
Marketing
BASIC
1. What is marketing? What is not marketing? 1.1 Basic marketing vocabulary & definitions
2. The Marketing Mix (4P's of Marketing) 2.1 Product 2.2 Price 2.3 Promotion 2.4 Place 2.5 Marketing Concepts
INTERMEDIATE
3. Market Analysis (SWOT) 3.1 Strengths 3.2 Weakness' 3.3 Opportunities 3.4 Threads
4. Your marketing environment 4.1 Micro 4.2 Macro 4.3 Market research 4.4 Customer behavior & influences
5. Marketing your products & services 5.1 Market segmentation & target group 5.2 Positioning your product on the market
6. Customer relations 6.1 Customer satisfaction 6.2 Customer service
7 Creating added values 7.1 Analyzing competitors 7.1 Strategies
ADVANCED
8 Brands & Brand marketing 8.1 Your brand & it's image 8.2 Brand support using logo's and packaging 8.3 Brand supporting service
9 Product lifetime & development 9.1 Lifecycle of products 9.2 Analyzing 9.3 Competitors
10 Pricing strategies
11 Distribution & reseller marketing