Difference between revisions of "SL Cert - Basic Marketing"

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==== Broad Overview and Most Basic Skills  ====
 
==== Broad Overview and Most Basic Skills  ====
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* What is marketing?
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* The 4 P's of marketing
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* Basic SWOT analysis
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* Budgets and targets

Revision as of 04:19, 18 November 2009

Marketing - Basic

Overview

This list of requirements is part of the Second Life Certification project. It is an effort to create a list of specific skills required for persons to become certified in basic scripting.

Audience

Persons who wish to demonstrate competence in and knowledge of basic Second Life Marketing

Prerequisites

To start the certification process for basic Second Life marketing, a person should have good knowledge of the Second Life interface and operation, and he/she should be familiar with Second Life “shopping”, both in-world and through e-commerce websites related to Second Life.

It’s recommended the person has a certain case which he or she can use to practice the marketing skill.

Criteria for testing to basic level

In the basic skill sets a person should demonstrate a mastery of basic marketing tasks. The following categories provide the basic categories.

Broad Overview and Most Basic Skills

  • What is marketing?
  • The 4 P's of marketing
  • Basic SWOT analysis
  • Budgets and targets