Second Life Wiki - User contributions [en]

Market Data Portal

2007-03-31T20:31:34Z

Isabel Linden:

==Welcome to the Second Life Market Data Portal!==

As Second Life grows, its ecosystem and economy are becoming more and more important in Real Life. As a result, more and more businesses, organizations and individuals want to know what Residents are doing in Second Life and in Real Life.

Demographic studies are a good way to find out. Linden Lab is regularly approached by market researchers who request our assistance with studies that can be used to inspire their clients and partners to participate in Second Life.

Because we at Linden Lab are committed to the privacy of our Residents, we don't release personally identifiable data to outside companies (see our [http://secondlife.com/corporate/privacy.php Privacy Policy]). We also don't like to favor one vendor in the ecosystem above another. Finally, we believe strongly in the wisdom of the crowds, and we think we'll see better results from group demographic efforts.

Therefore, we wanted to try a different approach to working with the companies that have requested our assistance with demographics -- no exclusive partnerships, but instead a collaborative approach.

The purpose of this wiki is to create a collaborative environment where companies interested in research studies can meet each other, work together, and display their results. It will consequently also be the central place Linden Lab provides where everyone who wants to know demographic data about Second Life can request information from the ecosystem or view results of past studies.

Subsections:

===[[Market Data Demographic Studies|Links to Demographic Studies]]===

===[[2007 Second Life Market Data Project|The 2007 Second Life Market Data Project]]===

===[[Market Research Suppliers]]===

[[Category:Portals]]
[[Category:Market Data| ]]
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2007 Second Life Market Data Project

2007-03-31T20:28:41Z

Isabel Linden:

As of March 2007, a group is being formed, made up of companies who are interested in gathering voluntary survey data about how Second Life Residents behave in real life.

The purpose of this page is to provide a public space where Residents and other members of the Second Life ecosystem can ask questions, learn from, and collaborate with this group as they plan to carry out their research.

For more information about this group, please check in here or contact Rene Huey-Lipton, VP, Director of Marketplace Planning, at GSD&M in Austin, TX.

Market Data Demographic Studies

2007-03-31T20:23:23Z

Isabel Linden:

Want to learn more about what the Residents of Second Life do in Real Life?

Check out the following reports from different research companies. If you know of other reports that are not listed here, please feel free to add links to them.

(Please note: the opinions in these reports do not reflect the opinions of Linden Lab. Linden Lab is not responsible for the accuracy of the data in these reports.)

[http://www.epn.net/interrealiteit/EPN-REPORT-The_Second_Life_of_VR.pdf The Second Life of Virtual Reality] from EPN, the Netherlands

[http://sl.markettruths.com/reports/report.asp?3 Real Life Brands in Second Life] from Market Truths

[http://sl.markettruths.com/reports/report.asp?1 SL Women's Clothing Market] from Market Truths

[http://sl.markettruths.com/reports/report.asp?2 SL Buildings and Real Estate Market] from Market Truths

[http://www.socialresearchfoundation.org/fop_analysis.html Introductory Analysis] from the Social Research Foundation

[http://sl.markettruths.com/reports/default.asp Main Reports Page] from Market Truths

Market Research Suppliers

2007-03-31T20:21:43Z

Isabel Linden:

Here's a list, in alphabetical order, of some of the many different companies that offer market research about Second Life residents. The opinions of these service providers do not reflect the opinion of Linden Lab; they are listed here for the convenience of visitors to this page.

[http://sl.markettruths.com/ Market Truths]

[http://www.socialresearchfoundation.org/ Social Research Foundation]

Market Data Demographic Studies

2007-03-31T20:14:53Z

Isabel Linden:

Want to learn more about what the Residents of Second Life do in Real Life?

Check out the following reports from different research companies. If you know of other reports that are not listed here, please feel free to add links to them!

[http://www.epn.net/interrealiteit/EPN-REPORT-The_Second_Life_of_VR.pdf The Second Life of Virtual Reality] from EPN, the Netherlands

[http://sl.markettruths.com/reports/report.asp?3 Real Life Brands in Second Life] from Market Truths

[http://sl.markettruths.com/reports/report.asp?1 SL Women's Clothing Market] from Market Truths

[http://sl.markettruths.com/reports/report.asp?2 SL Buildings and Real Estate Market] from Market Truths

[http://www.socialresearchfoundation.org/fop_analysis.html Introductory Analysis] from the Social Research Foundation

[http://sl.markettruths.com/reports/default.asp Main Reports Page] from Market Truths

Market Data Demographic Studies

2007-03-31T20:14:20Z

Isabel Linden:

Want to learn more about what the Residents of Second Life do in Real Life?

Check out the following reports from different research companies. If you know of other reports that are not listed here, please feel free to add links to them!

[http://www.epn.net/interrealiteit/EPN-REPORT-The_Second_Life_of_VR.pdf The Second Life of Virtual Reality] from EPN, the Netherlands

[http://sl.markettruths.com/reports/report.asp?3 Real Life Brands in Second Life] from Market Truths

[http://sl.markettruths.com/reports/report.asp?1 SL Women's Clothing Market] from Market Truths

[http://sl.markettruths.com/reports/report.asp?2 SL Buildings and Real Estate Market] from Market Truths

[http://www.socialresearchfoundation.org/fop_analysis.html] from the Social Research Foundation

[http://sl.markettruths.com/reports/default.asp Main Reports Page] from Market Truths

Market Data Demographic Studies

2007-03-31T20:10:07Z

Isabel Linden:

Want to learn more about what the Residents of Second Life do in Real Life?

Check out the following reports from different research companies. If you know of other reports that are not listed here, please feel free to add links to them!

[www.epn.net/interrealiteit/EPN-REPORT-The_Second_Life_of_VR.pdf The Second Life of Virtual Reality] from EPN, the Netherlands

[http://sl.markettruths.com/reports/report.asp?3 Real Life Brands in Second Life] from Market Truths

[http://sl.markettruths.com/reports/report.asp?1 SL Women's Clothing Market] from Market Truths

[http://sl.markettruths.com/reports/report.asp?2 SL Buildings and Real Estate Market] from Market Truths

[http://www.socialresearchfoundation.org/fop_analysis.html] from the Social Research Foundation

[http://sl.markettruths.com/reports/default.asp Main Reports Page] from Market Truths

Market Data Portal

2007-03-31T19:56:00Z

Isabel Linden:

==Welcome to the Second Life Market Data Portal!==

As Second Life grows, its ecosystem and economy are becoming more and more important in Real Life. As a result, more and more businesses, organizations and individuals want to know what Residents are doing in Second Life and in Real Life.

Demographic studies are a good way to find out. Linden Lab is regularly approached by market researchers who request our assistance with studies that can be used to inspire their clients and partners to participate in Second Life.

Because we at Linden Lab are committed to the privacy of our Residents, we don't release personally identifiable data to outside companies (see our [http://secondlife.com/corporate/privacy.php Privacy Policy]). We also don't like to favor one vendor in the ecosystem above another. Finally, we believe strongly in the wisdom of the crowds, and we think we'll see better results from group demographic efforts.

Therefore, we wanted to try a different approach to working with the companies that have requested our assistance with demographics -- no exclusive partnerships, but instead a collaborative approach.

The purpose of this wiki is to create a collaborative environment where companies interested in research studies can meet each other, work together, and display their results. It will consequently also be the central place Linden Lab provides where everyone who wants to know demographic data about Second Life can request information from the ecosystem or view results of past studies.

Subsections:

===[[Market Data Demographic Studies|Links to Demographic Studies]]===

===[[2007 Market Data Project|The 2007 Second Life Market Data Project]]===

===[[Market Research Suppliers]]===

[[Category:Portals]]
[[Category:Market Data| ]]
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__NOEDITSECTION__

Template:Main Page/Market Data

2007-03-31T19:52:08Z

Isabel Linden:

<div id="box">

<h2>Market Data</h2>
<div style="padding: 0.5em">'''[[Market_Data_Portal]]''' - Learn about initiatives to find out more about the people who enjoy Second Life, and find out how you can participate
* [[Links to Demographic Studies]] - Read reports that different researchers have put together about SL Residents, and feel free to add your own.
* The [[2007 Second Life Market Data Project]] - Learn more about a current large-group initiative to collect demographics and values data from voluntary survey participants.
* [[Market Research Suppliers]] - Choose from a list of vendors who specialize in researching Second Life Resident Demographics, or add yourself or your company
</div>
</div>