Second Life Wiki - User contributions [en]

Marketing Your Products In Second Life

2012-04-06T15:19:27Z

Linda Peccable: Blanked the page

Marketing Your Products In Second Life

2012-04-06T15:13:33Z

Linda Peccable: /* Web and online marketing */

{{TOCright}}
While these are suggestions were originally written for a Resident fashion business, they're good general advice if you retail in Second Life. Help keep this page updated!

Marketing Your Products In Second Life

2012-04-06T15:13:17Z

Linda Peccable: /* Inworld marketing */

{{TOCright}}
While these are suggestions were originally written for a Resident fashion business, they're good general advice if you retail in Second Life. Help keep this page updated!

== Web and online marketing ==

=== Free ===

As 100% of your customers use the Internet, spread quality information about your goods and services all over the Net.

* Register your business in [http://www.slbiz2life.com SL Business Directory], a ''free'' listing of Second Life business. Upload images and provide the description of your business. This project also provides a lot of advertising services which will be useful for all business owners. This will boost your popularity in Google as well.
* Check out all the blogs for who you should send items to to get reviewed, and follow their contact policy. The usual process is: you simply drop a notecard with your info and some items on a reviewer Resident. Tons of people with L$ burning holes in their pockets read these reviews and are looking for high-quality things that they feel compelled buy.
* Use [http://slpano.com SLPano URLs] to publish your links on the web. The SLPano URL acts like a [[SLurl]] link, but allows you to specify a business descriptions, upload screenshots, and so on.

Marketing Your Products In Second Life

2012-04-06T15:12:59Z

Linda Peccable: /* Paid */

{{TOCright}}
While these are suggestions were originally written for a Resident fashion business, they're good general advice if you retail in Second Life. Help keep this page updated!

== Inworld marketing ==

=== Free ===

* First of all, you need a main store or office. This can be something you rent, but you're likely going to want to own a reliable location if you're successful. This is the place you will send all your customers to through landmarks.
* Include landmarks with your items when you sell them. Referrals and repeat sales are big and ''free'' ways to gain loyal customers.
* Make an update or support group. Loyal customers will want to know when you put out something new, run an exclusive sale, or make special offers. Make sure to [[Inviting residents to join your business group|invite your visitors and customers to your group]].
* Make sure your [[Viewerhelp:About_Land_-_Options|parcel is listed in Viewer search]].
* Refine your searchable parcel details (name, description) and contents to obtain a higher position in search in a clean way, compliant with the [http://secondlife.com/corporate/tos.php ToS].
* List your business by joining [[Brands|the free business listings]]. Some directories have inworld browsing capabilities.

=== Paid ===

* Make some great ads and place them in magazines (see the list below) — it's usually cheap.
* Rent small shops/offices in big clubs with lots of traffic but be smart about visibility and location. Location is everything here. People love to zoom out and window-shop with their cameras while their avatar is dancing the night away.
* Post a classified in Viewer search ([[Linden_Lab_Official:Classifieds_FAQ|learn how]]) with a high enough L$ amount to get you in the top five of your keywords (hat, accessory, and so on). With the right keywords, this can [http://en.wiktionary.org/wiki/in_spades pay off in spades].
* Use inworld ad-boards to publish your ads, a standalone one, or within a global network (like [http://www.slbiz2life.com/en/adfusion.html AdFusion adboards] or [http://www.mgk-advertisement.com MGK Advertisement]).
* [http://www.isnvirtualworlds.com ISN Virtual Worlds] offers "Extensive inworld experience, distribution and marketing management of virtual goods".
* [http://rezzme.com RezzMe Advertising] offers "Gridwide billboard network. We also create promotional items, graphic, and web development. Visit any of our billboards to setup your ad very easily."

== Web and online marketing ==

=== Free ===

As 100% of your customers use the Internet, spread quality information about your goods and services all over the Net.

* Register your business in [http://www.slbiz2life.com SL Business Directory], a ''free'' listing of Second Life business. Upload images and provide the description of your business. This project also provides a lot of advertising services which will be useful for all business owners. This will boost your popularity in Google as well.
* Check out all the blogs for who you should send items to to get reviewed, and follow their contact policy. The usual process is: you simply drop a notecard with your info and some items on a reviewer Resident. Tons of people with L$ burning holes in their pockets read these reviews and are looking for high-quality things that they feel compelled buy.
* Use [http://slpano.com SLPano URLs] to publish your links on the web. The SLPano URL acts like a [[SLurl]] link, but allows you to specify a business descriptions, upload screenshots, and so on.

Marketing Your Products In Second Life

2012-04-06T15:12:25Z

Linda Peccable:

{{TOCright}}
While these are suggestions were originally written for a Resident fashion business, they're good general advice if you retail in Second Life. Help keep this page updated!

== Inworld marketing ==

=== Free ===

* First of all, you need a main store or office. This can be something you rent, but you're likely going to want to own a reliable location if you're successful. This is the place you will send all your customers to through landmarks.
* Include landmarks with your items when you sell them. Referrals and repeat sales are big and ''free'' ways to gain loyal customers.
* Make an update or support group. Loyal customers will want to know when you put out something new, run an exclusive sale, or make special offers. Make sure to [[Inviting residents to join your business group|invite your visitors and customers to your group]].
* Make sure your [[Viewerhelp:About_Land_-_Options|parcel is listed in Viewer search]].
* Refine your searchable parcel details (name, description) and contents to obtain a higher position in search in a clean way, compliant with the [http://secondlife.com/corporate/tos.php ToS].
* List your business by joining [[Brands|the free business listings]]. Some directories have inworld browsing capabilities.

=== Paid ===

* Make some great ads and place them in magazines (see the list below) — it's usually cheap.
* Rent small shops/offices in big clubs with lots of traffic but be smart about visibility and location. Location is everything here. People love to zoom out and window-shop with their cameras while their avatar is dancing the night away.
* Post a classified in Viewer search ([[Linden_Lab_Official:Classifieds_FAQ|learn how]]) with a high enough L$ amount to get you in the top five of your keywords (hat, accessory, and so on). With the right keywords, this can [http://en.wiktionary.org/wiki/in_spades pay off in spades].
* Use inworld ad-boards to publish your ads, a standalone one, or within a global network (like [http://www.slbiz2life.com/en/adfusion.html AdFusion adboards] or [http://www.mgk-advertisement.com MGK Advertisement]).
* [http://www.isnvirtualworlds.com ISN Virtual Worlds] offers "Extensive inworld experience, distribution and marketing management of virtual goods".
* [http://rezzme.com RezzMe Advertising] offers "Gridwide billboard network. We also create promotional items, graphic, and web development. Visit any of our billboards to setup your ad very easily."

== Web and online marketing ==

=== Free ===

As 100% of your customers use the Internet, spread quality information about your goods and services all over the Net.

* Register your business in [http://www.slbiz2life.com SL Business Directory], a ''free'' listing of Second Life business. Upload images and provide the description of your business. This project also provides a lot of advertising services which will be useful for all business owners. This will boost your popularity in Google as well.
* Check out all the blogs for who you should send items to to get reviewed, and follow their contact policy. The usual process is: you simply drop a notecard with your info and some items on a reviewer Resident. Tons of people with L$ burning holes in their pockets read these reviews and are looking for high-quality things that they feel compelled buy.
* Use [http://slpano.com SLPano URLs] to publish your links on the web. The SLPano URL acts like a [[SLurl]] link, but allows you to specify a business descriptions, upload screenshots, and so on.

=== Paid ===

* Advertise your shop location on [http://www.yosims.com/ YoSims]. Motivate others to review your post so that you get a good ranking.
* Advertise your products or services in [http://www.role-magazine.com ROLE Magazine] and benefit from "their commitment to actual, verifiable readership statistics".
* Advertise your products or services in [http://www.sluncover.com Uncover Magazine] which is published in English, German, and French.
* Advertise your products or services in [http://www.thebosl.com/ Best of SL Magazine].
* Advertise items for roleplayers in RRM [http://reigningrealmsmonthly.webs.com Reigning Realms Monthly].
* Advertise your business on [http://rezzme.com RezzMe Advertising].
* Advertise your business on [http://www.glance-international.com GLANCE Magazine].

Template:Main Page/Marketing

2011-05-13T21:43:48Z

Linda Peccable: Blanked the page

Template:Main Page/Marketing

2011-05-13T21:43:33Z

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Template:LSL Header

2011-05-13T21:42:48Z

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Category:SL Certification Participant

2011-05-13T20:45:59Z

Linda Peccable: Blanked the page

Business, Education, and Marketing

2011-05-13T20:41:28Z

Linda Peccable: Blanked the page