https://wiki.secondlife.com/w/api.php?action=feedcontributions&feedformat=atom&user=Melissa+LindenSecond Life Wiki - User contributions [en]2026-06-24T04:19:27ZUser contributionsMediaWiki 1.42.1https://wiki.secondlife.com/w/index.php?title=Press_Information_about_Linden_Lab_and_SL&diff=237282Press Information about Linden Lab and SL2009-02-13T18:43:58Z<p>Melissa Linden: /* Press Information about Linden Lab and Second Life */</p>
<hr />
<div>==Press Information about Linden Lab and Second Life==<br />
* [https://wiki.secondlife.com/wiki/Linden_Lab_PR_Update PR Update] Weekly overview of press hits as well as some market trends<br />
* [http://lindenlab.com/pressroom/general/factsheets/lindenoverview What is Linden Lab]- Overview of Linden Lab, including a brief history and list of management <br />
* [http://lindenlab.com/pressroom/general/factsheets/sloverview What is Second Life?]- Overview of Second Life<br />
* [http://lindenlab.com/pressroom/general/factsheets/technology Second Life Technology] - Overview of the Second Life Grid<br />
* [http://lindenlab.com/pressroom Press Contacts] - Contacts for media inquiries<br />
* [http://lindenlab.com/pressroom/releases Linden Lab Press Releases] - Linden Lab's press releases from lindenlab.com<br />
* [http://lindenlab.com/pressroom/news Recent Articles in the News about Second Life & Linden Lab] - Linden Lab's recent articles list from lindenlab.com<br />
* [http://lindenlab.com/pressroom Multimedia Content for Press Use]<br />
* [http://lindenlab.com/pressroom/speaker Speaker Request Form] - if you would like to request an employee of Linden Lab to speak at your event, fill out this form.<br />
<br />
<br />
<br />
[https://wiki.secondlife.com/wiki/Current_Business_And_Marketing_Resources Back]</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Business,_Education,_and_Marketing&diff=237272Business, Education, and Marketing2009-02-13T18:35:19Z<p>Melissa Linden: /* Press Information about Linden Lab and SL */</p>
<hr />
<div>__NOTOC__<br />
Welcome! Many of these pages are set up for community participation to provide current and accurate information - your involvement helps maintain current and accurate information. If you find better resources elsewhere, please point to them; life's too short to duplicate information.<br />
<br />
{|width="100%" border="0" <br />
|-<br />
| valign="top" width="50%"|<br />
<div id="box"><br />
== [[Learning about Second Life]] ==<br />
[[Image:Dustyeverettblondin.jpeg|right]]<div style="padding: 0.8em"><br />
*[[Second Life Images]] - Second Life image sources<br />
*[[Second Life Videos]] - Second Life-related videos, by category<br />
*[[Marketing Your Products In Second Life]] - Suggestions for ways to promote your product<br />
*[[Recent Business Articles]] - Articles about business in Second Life<br />
*[[Business Blogs]] - Blogs about business uses of Second Life<br />
*[[Business Tools]] - Tools in SL useful for business purposes<br />
*[[Presentations]] - Guide to presenting slide shows and more in SL.<br />
</div><br />
</div><br />
<div id="box"><br />
<br />
== [[Getting Started in SL]] ==<br />
[[Image:blondinwelcome.jpeg|right]]<div style="padding: 0.5em"> <br />
''Getting Started is Easy:'' <br />
''Here are some helpful tips!''<br />
* [http://secondlife.com/whatis/faq.php Frequently Asked Questions] (from What Is Second Life? on secondlife.com)<br />
* [[Video_Tutorials|Torley Linden's SL Video Tutorials]]<br />
* [http://npirl.blogspot.com/2007/12/what-every-second-life-newbie-should.html What every Second Life newbie should know - Ten Secret Tips] <br />
</div><br />
</div><br />
<div id="box"><br />
<br />
== Interest Specific ==<br />
<div align="center"><br />
{| width="100%"<br />
|-<br />
|align="center" |<font size="3">'''[[Healthcare]]'''</font><br><br />
[[Healthcare Related Articles | Related Articles]]<br><br />
[[Healthcare Blogs | Blogs]]<br />
|rowspan="3" align="center"|<videoflash>_<object width="425" height="344"><param name="movie" value="<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/CZ6CuoHob9E&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/CZ6CuoHob9E&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>|250|213</videoflash><br />
|align="center" |<font size="3">'''[[Non-Profit]]'''</font><br><br />
[[Non-Profit Related Articles| Related Articles]]<br><br />
[[Non-Profit Related Blog| Blogs]]<br />
|- <br />
|align="center" |<font size="3">'''[[Education]]'''</font><br><br />
[[Education Related Articles| Related Articles]]<br><br />
[[Education Related Blogs| Blogs]]<br />
|align="center" |<font size="3">'''[[Science / Exploration]]'''</font><br><br />
[[Science / Exploration Related Articles| Related Articles]]<br><br />
[[Science / Exploration Related Blogs| Blogs]] <br />
|-<br />
|align="center" |<font size="3">'''[[Government]]'''</font><br><br />
[[Government Related Articles | Related Articles]]<br><br />
[[Government Related Blogs| Blogs]]<br />
|align="center" |<font size="3">'''[[Data / Visualization]]'''</font><br><br />
[[Data / Visualization Related Articles| Related Articles]]<br><br />
[[Data / Visualization Related Blogs| Blogs]]<br />
|}<br />
</div></div><br />
| valign="top"|<br />
<br />
<div id="box"><br />
<br />
== [[Press Information about Linden Lab and SL]]==<br />
[[Image:blondinnewsstand.jpeg |right]] <div style="padding: 1.5em"> <br />
* [[Linden_Lab_PR_Update|PR Update]]<br />
* [http://lindenlab.com/pressroom Press Contacts] - Contacts for media inquiries<br />
* [http://lindenlab.com/pressroom/general/factsheets Linden Lab Fact Sheets]<br />
</div><br />
</div><br />
<div id="box"><br />
<br />
== [[International_Resources|Internationalization (Localization)]] ==<br />
[[Image: planet.jpeg|right]]<div style="padding: 0.5em"> <br />
* [[International_Resources|How to Localize Your World]]<br />
* Jump right in! [[Community Gateways]]<br />
* Linden Lab's International Second Life websites<br />
** http://de.secondlife.com Deutsch<br />
** http://jp.secondlife.com Japanese<br />
** http://kr.secondlife.com Korean<br />
</div> <br />
</div><br />
<div id="box"><br />
<br />
== [[Solution Provider Resources]] ==<br />
[[Image:blondinblimp.jpeg|right]]<div style="padding: 1.5em"> <br />
* [[Solution Provider Support]]<br />
* [[Region Performance Improvement Guide]]<br />
* [[Inventory Letters and Recovery Steps]]<br />
* [[RegAPI|Registration API]]<br />
</div><br />
</div><br />
<div id="box"><br />
<br />
== [[Business Inquiries]] ==<br />
[[Image:blondinlight.jpeg|right]]<div style="padding: 0.5em"> <br />
* [[Market_Data_Portal]]<br />
**[[Other Second Life Studies]]<br />
**[[Market_Data_Demographic_Studies|Market Data Demographics]]<br />
*[[Bringing Your Business into SL]]<br />
*[[Bringing Your Community into Second Life]]<br />
*[[Buying Land]]<br />
*[[Advertising in Second Life]]<br />
</div><br />
</div><br />
|}<br />
[[Category:Portals]]</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237262Category:Linden Lab PR Update2009-02-13T18:34:11Z<p>Melissa Linden: /* Information */</p>
<hr />
<div>=Information Update=<br />
As of January 16th, this page is no longer being updated. If you are looking for current articles in our major markets, please visit the [http://lindenlab.com/pressroom/news News Archives]. <br><br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports-January 1-January 16, 2009=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
Week Ending January 16, 2009<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
UK<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
GERMANY<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
FRANCE<br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
Week Ending January 10, 2009<br />
<br />
Key Coverage by Market:<br><br />
<br />
US<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
<br><br />
UK<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
GERMANY<br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
FRANCE<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237252Category:Linden Lab PR Update2009-02-13T18:33:47Z<p>Melissa Linden: /* Information */</p>
<hr />
<div>=Information=<br />
As of January 16th, this page is no longer being updated. If you are looking for current articles in our major markets, please visit the [http://lindenlab.com/pressroom/news News Archives]. <br><br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports-January 1-January 16, 2009=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
Week Ending January 16, 2009<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
UK<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
GERMANY<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
FRANCE<br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
Week Ending January 10, 2009<br />
<br />
Key Coverage by Market:<br><br />
<br />
US<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
<br><br />
UK<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
GERMANY<br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
FRANCE<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237242Category:Linden Lab PR Update2009-02-13T18:31:59Z<p>Melissa Linden: /* Information */</p>
<hr />
<div>=Information=<br />
This page is no longer being updated. If you are looking for current articles in our major markets, please visit the News Archives<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports-January 1-January 16, 2009=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
Week Ending January 16, 2009<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
UK<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
GERMANY<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
FRANCE<br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
Week Ending January 10, 2009<br />
<br />
Key Coverage by Market:<br><br />
<br />
US<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
<br><br />
UK<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
GERMANY<br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
FRANCE<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237222Category:Linden Lab PR Update2009-02-13T18:30:10Z<p>Melissa Linden: /* Weekly Reports */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports-January 1-January 16, 2009=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
Week Ending January 16, 2009<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
UK<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
GERMANY<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
FRANCE<br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
Week Ending January 10, 2009<br />
<br />
Key Coverage by Market:<br><br />
<br />
US<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
<br><br />
UK<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
GERMANY<br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
FRANCE<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237212Category:Linden Lab PR Update2009-02-13T18:29:15Z<p>Melissa Linden: /* Weekly Reports */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
Week Ending January 16, 2009<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
UK<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
GERMANY<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
FRANCE<br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
Week Ending January 10, 2009<br />
<br />
Key Coverage by Market:<br><br />
<br />
US<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
<br><br />
UK<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
GERMANY<br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
FRANCE<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237202Category:Linden Lab PR Update2009-02-13T18:27:13Z<p>Melissa Linden: /* US */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
Week Ending January 16, 2009<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
===UK===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
===FRANCE===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
==Week Ending January 10, 2009==<br />
<br />
Key Coverage by Market:<br><br />
<br />
===US===<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
<br><br />
<br />
===UK===<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
===FRANCE===<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237192Category:Linden Lab PR Update2009-02-13T18:26:48Z<p>Melissa Linden: /* Week Ending January 16, 2009 */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
Week Ending January 16, 2009<br />
<br />
Key Coverage by Market:<br />
<br />
===US===<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
===UK===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
===FRANCE===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
==Week Ending January 10, 2009==<br />
<br />
Key Coverage by Market:<br><br />
<br />
===US===<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
<br><br />
<br />
===UK===<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
===FRANCE===<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237182Category:Linden Lab PR Update2009-02-13T18:24:42Z<p>Melissa Linden: /* Week Ending January 10, 2009 */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending January 16, 2009==<br />
<br />
Key Coverage by Market:<br />
<br />
===US===<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
===UK===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
===FRANCE===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
==Week Ending January 10, 2009==<br />
<br />
Key Coverage by Market:<br><br />
<br />
===US===<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
<br><br />
<br />
===UK===<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
===FRANCE===<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237172Category:Linden Lab PR Update2009-02-13T18:18:42Z<p>Melissa Linden: /* FRANCE */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending January 16, 2009==<br />
<br />
Key Coverage by Market:<br />
<br />
===US===<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
===UK===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
===FRANCE===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
==Week Ending January 10, 2009==<br />
<br />
Key Coverage by Market:<br><br />
<br />
===US===<br />
<br />
Trends we’ve noticed:<br><br />
-- Positive stories relating to the government.<br><br />
-- Coverage of the Arlington County government establishing a presence.<br><br />
-- Coverage of the Gaza protests in Second Life.<br><br />
-- Feature in THE Journal, on K-12 uses of the platform, and an article looking at the positive things kids are doing in Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage.<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.g4tv.com/thefeed/blog/post/692129/Ernst__Young_Merrill_Lynch_And_Microsoft_Using_PlayStation_Home_For_Meetings.html G4] - Discusses Merrill Lynch’s use of Home for corporate meetings, citing the UK report on using virtual worlds for business, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2008/12/advanced-workplace-associates-looking-at-home-for-business.html Virtual World News] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://arstechnica.com/news.ars/post/20090102-companies-testing-sonys-virtual-home-for-real-meetings.html Ars Technica] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/israel-attack-o.html New World Notes] - Posts about the conflict in Israel and the response from the Second Life community.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza war rallies are taking place in Second Life.<br><br />
<br />
[http://www.escapistmagazine.com/news/view/88497 The Escapist] - Posts about the Gaza conflict, saying that Israel’s island had shut down due to the protesting.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Industry Standard] - Posts about the Gaza protests.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Huffington Post] - Blogs about the Gaza protests in Second Life.<br><br />
<br />
[http://blogs.computerworld.com/gaza_though_torn_in_two_we_can_be_one Computerworld] - Covers the protests in Second Life.<br><br />
<br />
[http://valleywag.gawker.com/5125730/war-hits-second-life ValleyWag] - Posts about the Gaza protests, including snarky remarks about Second Life Residents.<br><br />
<br />
[http://www.zergwatch.com/Newsfeed-93998/linden-prize-applications-to-close-soon.html Zergwatch] – Posts on the deadline for applications for the Linden Prize.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage. <br> <br />
<br />
[http://nwn.blogs.com/nwn/2009/01/losing-land-lin.html New World Notes] – A post about the land stats that were misleading about islands.<br><br />
<br />
[http://www.massively.com/2009/01/07/linden-lab-says-figures-misleading/ Massively] - Also posts about the stats on the misleading land stats.<br><br />
<br><br />
<br />
===UK===<br />
<br />
Trends we’ve noticed:<br><br />
-- All three sections have received positive coverage.<br><br />
-- Due to many journalists returning to work after the holiday this week there has been less coverage.<br> <br />
-- In the consumer section there is continued coverage of the growing popularity of social networking sites with the ‘housewife’ generation. This has been a reoccurring theme within the UK media over the last six weeks.<br><br />
-- The enterprise focus was on improving business by using Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.paidcontent.co.uk/entry/419-ft.coms-move-to-b2b-publishing-continues-with-personalised-rss-feeds/ paidcontent.co.uk] - Talks about the FT’s move to B2B publishing. Second Life avatars are mentioned as novel gimmicks used by online publications to draw readers in.<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.eurogamer.net/articles/ncsoft-hit-with-patent-lawsuit eurogamer.net] - Discusses the NCsoft patent lawsuit over Christmas. Second Life is referred to when talking about a user interface.<br> <br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
Trends we’ve noticed:<br><br />
-- No negative coverage this week.<Br><br />
-- Less coverage as most of the journalists were enjoying their Christmas holidays, but continued blogging.<br><br />
-- Second Life is being taken more seriously by educators and is reaching a broader audience.<br><br />
-- Second Life is shown as a place where people can meet and fall in love. Journalists are still interested in the Verbinski news and a Swiss documentary shows how a virtual couple tries to get together in reality.<br><br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
CONSUMER Coverage:<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
===FRANCE===<br />
<br />
Trends we’ve noticed:<br><br />
-- Although there were fewer articles, coverage was positive.<br><br />
-- There was more coverage of Second Life competitors this week, including the launch of Muxlim Pal and SMeet.<br><br />
-- This week news are about artistic events and galleries in real and virtual life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.invworlds.fr/?p=665 Inworlds] – Published an article about the launch of Homesteads on SL. The blogger explains that this way, LL wants to revalorize “Full prims”. Jack Linden is also mentioned about the note he released about the new processes for the transition to those new Sims systems.<br><br />
<br />
[http://playtime.blog.lemonde.fr/2009/01/02/playstation-home-residence-surveillee/ Playtime] - Posted an article about Home and the censure there is it it. The moderators control any words written on forums or clubs dedicated to gay, lesbians and others. The article says that Home is an imitation of Second Life.<br><br />
<br />
[http://wangxiang.wordpress.com/2009/01/04/playstation-home-et-second-life-deux-mondes-paralleles/ Wangxiang] - Posted an article about Home and Second Life, two parallel virtual worlds that have nothing to do with each other.<br> <br />
<br />
[http://www.hebiflux.com/blog/2009/01/06/entre-smeet-et-meetsee-avatar-social-meeting-et-bien-plus-travail/ Hebiflux] - Posted an article about SMeet and Meetsee and compares SMeet to SL as for its flash environment, which enables a complete working space.<br><br />
<br />
[http://strategic-content.blogspot.com/2008/12/muxlim-pal-un-monde-virtuel-pas-comme.html Strategic Content] - Posted an article about Muxlim Pal, the new virtual world for Muslims.<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237162Category:Linden Lab PR Update2009-02-13T18:17:43Z<p>Melissa Linden: /* JAPAN */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending January 16, 2009==<br />
<br />
Key Coverage by Market:<br />
<br />
===US===<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
===UK===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
===FRANCE===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
<br />
<br />
==Week Ending January 10, 2009==<br />
<br />
Key Coverage by Market:<br><br />
<br />
===US===<br />
<br />
Trends we’ve noticed:<br><br />
-- Positive stories relating to the government.<br><br />
-- Coverage of the Arlington County government establishing a presence.<br><br />
-- Coverage of the Gaza protests in Second Life.<br><br />
-- Feature in THE Journal, on K-12 uses of the platform, and an article looking at the positive things kids are doing in Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage.<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.g4tv.com/thefeed/blog/post/692129/Ernst__Young_Merrill_Lynch_And_Microsoft_Using_PlayStation_Home_For_Meetings.html G4] - Discusses Merrill Lynch’s use of Home for corporate meetings, citing the UK report on using virtual worlds for business, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2008/12/advanced-workplace-associates-looking-at-home-for-business.html Virtual World News] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://arstechnica.com/news.ars/post/20090102-companies-testing-sonys-virtual-home-for-real-meetings.html Ars Technica] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/israel-attack-o.html New World Notes] - Posts about the conflict in Israel and the response from the Second Life community.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza war rallies are taking place in Second Life.<br><br />
<br />
[http://www.escapistmagazine.com/news/view/88497 The Escapist] - Posts about the Gaza conflict, saying that Israel’s island had shut down due to the protesting.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Industry Standard] - Posts about the Gaza protests.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Huffington Post] - Blogs about the Gaza protests in Second Life.<br><br />
<br />
[http://blogs.computerworld.com/gaza_though_torn_in_two_we_can_be_one Computerworld] - Covers the protests in Second Life.<br><br />
<br />
[http://valleywag.gawker.com/5125730/war-hits-second-life ValleyWag] - Posts about the Gaza protests, including snarky remarks about Second Life Residents.<br><br />
<br />
[http://www.zergwatch.com/Newsfeed-93998/linden-prize-applications-to-close-soon.html Zergwatch] – Posts on the deadline for applications for the Linden Prize.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage. <br> <br />
<br />
[http://nwn.blogs.com/nwn/2009/01/losing-land-lin.html New World Notes] – A post about the land stats that were misleading about islands.<br><br />
<br />
[http://www.massively.com/2009/01/07/linden-lab-says-figures-misleading/ Massively] - Also posts about the stats on the misleading land stats.<br><br />
<br><br />
<br />
===UK===<br />
<br />
Trends we’ve noticed:<br><br />
-- All three sections have received positive coverage.<br><br />
-- Due to many journalists returning to work after the holiday this week there has been less coverage.<br> <br />
-- In the consumer section there is continued coverage of the growing popularity of social networking sites with the ‘housewife’ generation. This has been a reoccurring theme within the UK media over the last six weeks.<br><br />
-- The enterprise focus was on improving business by using Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.paidcontent.co.uk/entry/419-ft.coms-move-to-b2b-publishing-continues-with-personalised-rss-feeds/ paidcontent.co.uk] - Talks about the FT’s move to B2B publishing. Second Life avatars are mentioned as novel gimmicks used by online publications to draw readers in.<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.eurogamer.net/articles/ncsoft-hit-with-patent-lawsuit eurogamer.net] - Discusses the NCsoft patent lawsuit over Christmas. Second Life is referred to when talking about a user interface.<br> <br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
Trends we’ve noticed:<br><br />
-- No negative coverage this week.<Br><br />
-- Less coverage as most of the journalists were enjoying their Christmas holidays, but continued blogging.<br><br />
-- Second Life is being taken more seriously by educators and is reaching a broader audience.<br><br />
-- Second Life is shown as a place where people can meet and fall in love. Journalists are still interested in the Verbinski news and a Swiss documentary shows how a virtual couple tries to get together in reality.<br><br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
CONSUMER Coverage:<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
===FRANCE===<br />
<br />
Trends we’ve noticed:<br><br />
-- Although there were fewer articles, coverage was positive.<br><br />
-- There was more coverage of Second Life competitors this week, including the launch of Muxlim Pal and SMeet.<br><br />
-- This week news are about artistic events and galleries in real and virtual life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.invworlds.fr/?p=665 Inworlds] – Published an article about the launch of Homesteads on SL. The blogger explains that this way, LL wants to revalorize “Full prims”. Jack Linden is also mentioned about the note he released about the new processes for the transition to those new Sims systems.<br><br />
<br />
[http://playtime.blog.lemonde.fr/2009/01/02/playstation-home-residence-surveillee/ Playtime] - Posted an article about Home and the censure there is it it. The moderators control any words written on forums or clubs dedicated to gay, lesbians and others. The article says that Home is an imitation of Second Life.<br><br />
<br />
[http://wangxiang.wordpress.com/2009/01/04/playstation-home-et-second-life-deux-mondes-paralleles/ Wangxiang] - Posted an article about Home and Second Life, two parallel virtual worlds that have nothing to do with each other.<br> <br />
<br />
[http://www.hebiflux.com/blog/2009/01/06/entre-smeet-et-meetsee-avatar-social-meeting-et-bien-plus-travail/ Hebiflux] - Posted an article about SMeet and Meetsee and compares SMeet to SL as for its flash environment, which enables a complete working space.<br><br />
<br />
[http://strategic-content.blogspot.com/2008/12/muxlim-pal-un-monde-virtuel-pas-comme.html Strategic Content] - Posted an article about Muxlim Pal, the new virtual world for Muslims.<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237152Category:Linden Lab PR Update2009-02-13T18:17:26Z<p>Melissa Linden: /* FRANCE */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending January 16, 2009==<br />
<br />
Key Coverage by Market:<br />
<br />
===US===<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
===UK===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
===FRANCE===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
===JAPAN===<br />
<br />
Key Coverage:<br><br />
<br />
Trends we’ve noticed:<br><br />
-- Educational use and developments in Second Life dominate coverage this week.<br> <br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
livedoor News - Will a Parallel Virtual World on the Internet Succeed (January 14th)<br><br />
<br />
Second Life Information - The 3D Internet in 2009: Awaiting the Link to Reality<br> <br />
Tokyo IT Shimbun (January 13th)<br> <br />
<br />
Mediajam - Learning English in Second Life - Over 10% Expressed Interest (January 12th)<br><br />
CNET Japan - The Standard for Decisions on Business Success and Failure (January 10th)<br><br />
The Second Times - SLU Event, Tokyo Student Film Festival (January 9th)<br><br />
<br><br />
<br />
==Week Ending January 10, 2009==<br />
<br />
Key Coverage by Market:<br><br />
<br />
===US===<br />
<br />
Trends we’ve noticed:<br><br />
-- Positive stories relating to the government.<br><br />
-- Coverage of the Arlington County government establishing a presence.<br><br />
-- Coverage of the Gaza protests in Second Life.<br><br />
-- Feature in THE Journal, on K-12 uses of the platform, and an article looking at the positive things kids are doing in Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage.<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.g4tv.com/thefeed/blog/post/692129/Ernst__Young_Merrill_Lynch_And_Microsoft_Using_PlayStation_Home_For_Meetings.html G4] - Discusses Merrill Lynch’s use of Home for corporate meetings, citing the UK report on using virtual worlds for business, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2008/12/advanced-workplace-associates-looking-at-home-for-business.html Virtual World News] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://arstechnica.com/news.ars/post/20090102-companies-testing-sonys-virtual-home-for-real-meetings.html Ars Technica] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/israel-attack-o.html New World Notes] - Posts about the conflict in Israel and the response from the Second Life community.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza war rallies are taking place in Second Life.<br><br />
<br />
[http://www.escapistmagazine.com/news/view/88497 The Escapist] - Posts about the Gaza conflict, saying that Israel’s island had shut down due to the protesting.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Industry Standard] - Posts about the Gaza protests.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Huffington Post] - Blogs about the Gaza protests in Second Life.<br><br />
<br />
[http://blogs.computerworld.com/gaza_though_torn_in_two_we_can_be_one Computerworld] - Covers the protests in Second Life.<br><br />
<br />
[http://valleywag.gawker.com/5125730/war-hits-second-life ValleyWag] - Posts about the Gaza protests, including snarky remarks about Second Life Residents.<br><br />
<br />
[http://www.zergwatch.com/Newsfeed-93998/linden-prize-applications-to-close-soon.html Zergwatch] – Posts on the deadline for applications for the Linden Prize.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage. <br> <br />
<br />
[http://nwn.blogs.com/nwn/2009/01/losing-land-lin.html New World Notes] – A post about the land stats that were misleading about islands.<br><br />
<br />
[http://www.massively.com/2009/01/07/linden-lab-says-figures-misleading/ Massively] - Also posts about the stats on the misleading land stats.<br><br />
<br><br />
<br />
===UK===<br />
<br />
Trends we’ve noticed:<br><br />
-- All three sections have received positive coverage.<br><br />
-- Due to many journalists returning to work after the holiday this week there has been less coverage.<br> <br />
-- In the consumer section there is continued coverage of the growing popularity of social networking sites with the ‘housewife’ generation. This has been a reoccurring theme within the UK media over the last six weeks.<br><br />
-- The enterprise focus was on improving business by using Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.paidcontent.co.uk/entry/419-ft.coms-move-to-b2b-publishing-continues-with-personalised-rss-feeds/ paidcontent.co.uk] - Talks about the FT’s move to B2B publishing. Second Life avatars are mentioned as novel gimmicks used by online publications to draw readers in.<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.eurogamer.net/articles/ncsoft-hit-with-patent-lawsuit eurogamer.net] - Discusses the NCsoft patent lawsuit over Christmas. Second Life is referred to when talking about a user interface.<br> <br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
Trends we’ve noticed:<br><br />
-- No negative coverage this week.<Br><br />
-- Less coverage as most of the journalists were enjoying their Christmas holidays, but continued blogging.<br><br />
-- Second Life is being taken more seriously by educators and is reaching a broader audience.<br><br />
-- Second Life is shown as a place where people can meet and fall in love. Journalists are still interested in the Verbinski news and a Swiss documentary shows how a virtual couple tries to get together in reality.<br><br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
CONSUMER Coverage:<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
===FRANCE===<br />
<br />
Trends we’ve noticed:<br><br />
-- Although there were fewer articles, coverage was positive.<br><br />
-- There was more coverage of Second Life competitors this week, including the launch of Muxlim Pal and SMeet.<br><br />
-- This week news are about artistic events and galleries in real and virtual life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.invworlds.fr/?p=665 Inworlds] – Published an article about the launch of Homesteads on SL. The blogger explains that this way, LL wants to revalorize “Full prims”. Jack Linden is also mentioned about the note he released about the new processes for the transition to those new Sims systems.<br><br />
<br />
[http://playtime.blog.lemonde.fr/2009/01/02/playstation-home-residence-surveillee/ Playtime] - Posted an article about Home and the censure there is it it. The moderators control any words written on forums or clubs dedicated to gay, lesbians and others. The article says that Home is an imitation of Second Life.<br><br />
<br />
[http://wangxiang.wordpress.com/2009/01/04/playstation-home-et-second-life-deux-mondes-paralleles/ Wangxiang] - Posted an article about Home and Second Life, two parallel virtual worlds that have nothing to do with each other.<br> <br />
<br />
[http://www.hebiflux.com/blog/2009/01/06/entre-smeet-et-meetsee-avatar-social-meeting-et-bien-plus-travail/ Hebiflux] - Posted an article about SMeet and Meetsee and compares SMeet to SL as for its flash environment, which enables a complete working space.<br><br />
<br />
[http://strategic-content.blogspot.com/2008/12/muxlim-pal-un-monde-virtuel-pas-comme.html Strategic Content] - Posted an article about Muxlim Pal, the new virtual world for Muslims.<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237142Category:Linden Lab PR Update2009-02-13T18:16:32Z<p>Melissa Linden: /* GERMANY */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending January 16, 2009==<br />
<br />
Key Coverage by Market:<br />
<br />
===US===<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
===UK===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
===FRANCE===<br />
<br />
Trends we’ve noticed:<br><br />
-- Only one corporate article this week, the rest of the coverage is mainly about events in Second Life.<br><br />
-- Few articles this week about Second Life/ Linden Lab, but little coverage for competitors as well.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
===JAPAN===<br />
<br />
Key Coverage:<br><br />
<br />
Trends we’ve noticed:<br><br />
-- Educational use and developments in Second Life dominate coverage this week.<br> <br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
livedoor News - Will a Parallel Virtual World on the Internet Succeed (January 14th)<br><br />
<br />
Second Life Information - The 3D Internet in 2009: Awaiting the Link to Reality<br> <br />
Tokyo IT Shimbun (January 13th)<br> <br />
<br />
Mediajam - Learning English in Second Life - Over 10% Expressed Interest (January 12th)<br><br />
CNET Japan - The Standard for Decisions on Business Success and Failure (January 10th)<br><br />
The Second Times - SLU Event, Tokyo Student Film Festival (January 9th)<br><br />
<br><br />
<br />
==Week Ending January 10, 2009==<br />
<br />
Key Coverage by Market:<br><br />
<br />
===US===<br />
<br />
Trends we’ve noticed:<br><br />
-- Positive stories relating to the government.<br><br />
-- Coverage of the Arlington County government establishing a presence.<br><br />
-- Coverage of the Gaza protests in Second Life.<br><br />
-- Feature in THE Journal, on K-12 uses of the platform, and an article looking at the positive things kids are doing in Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage.<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.g4tv.com/thefeed/blog/post/692129/Ernst__Young_Merrill_Lynch_And_Microsoft_Using_PlayStation_Home_For_Meetings.html G4] - Discusses Merrill Lynch’s use of Home for corporate meetings, citing the UK report on using virtual worlds for business, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2008/12/advanced-workplace-associates-looking-at-home-for-business.html Virtual World News] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://arstechnica.com/news.ars/post/20090102-companies-testing-sonys-virtual-home-for-real-meetings.html Ars Technica] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/israel-attack-o.html New World Notes] - Posts about the conflict in Israel and the response from the Second Life community.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza war rallies are taking place in Second Life.<br><br />
<br />
[http://www.escapistmagazine.com/news/view/88497 The Escapist] - Posts about the Gaza conflict, saying that Israel’s island had shut down due to the protesting.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Industry Standard] - Posts about the Gaza protests.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Huffington Post] - Blogs about the Gaza protests in Second Life.<br><br />
<br />
[http://blogs.computerworld.com/gaza_though_torn_in_two_we_can_be_one Computerworld] - Covers the protests in Second Life.<br><br />
<br />
[http://valleywag.gawker.com/5125730/war-hits-second-life ValleyWag] - Posts about the Gaza protests, including snarky remarks about Second Life Residents.<br><br />
<br />
[http://www.zergwatch.com/Newsfeed-93998/linden-prize-applications-to-close-soon.html Zergwatch] – Posts on the deadline for applications for the Linden Prize.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage. <br> <br />
<br />
[http://nwn.blogs.com/nwn/2009/01/losing-land-lin.html New World Notes] – A post about the land stats that were misleading about islands.<br><br />
<br />
[http://www.massively.com/2009/01/07/linden-lab-says-figures-misleading/ Massively] - Also posts about the stats on the misleading land stats.<br><br />
<br><br />
<br />
===UK===<br />
<br />
Trends we’ve noticed:<br><br />
-- All three sections have received positive coverage.<br><br />
-- Due to many journalists returning to work after the holiday this week there has been less coverage.<br> <br />
-- In the consumer section there is continued coverage of the growing popularity of social networking sites with the ‘housewife’ generation. This has been a reoccurring theme within the UK media over the last six weeks.<br><br />
-- The enterprise focus was on improving business by using Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.paidcontent.co.uk/entry/419-ft.coms-move-to-b2b-publishing-continues-with-personalised-rss-feeds/ paidcontent.co.uk] - Talks about the FT’s move to B2B publishing. Second Life avatars are mentioned as novel gimmicks used by online publications to draw readers in.<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.eurogamer.net/articles/ncsoft-hit-with-patent-lawsuit eurogamer.net] - Discusses the NCsoft patent lawsuit over Christmas. Second Life is referred to when talking about a user interface.<br> <br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
Trends we’ve noticed:<br><br />
-- No negative coverage this week.<Br><br />
-- Less coverage as most of the journalists were enjoying their Christmas holidays, but continued blogging.<br><br />
-- Second Life is being taken more seriously by educators and is reaching a broader audience.<br><br />
-- Second Life is shown as a place where people can meet and fall in love. Journalists are still interested in the Verbinski news and a Swiss documentary shows how a virtual couple tries to get together in reality.<br><br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
CONSUMER Coverage:<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
===FRANCE===<br />
<br />
Trends we’ve noticed:<br><br />
-- Although there were fewer articles, coverage was positive.<br><br />
-- There was more coverage of Second Life competitors this week, including the launch of Muxlim Pal and SMeet.<br><br />
-- This week news are about artistic events and galleries in real and virtual life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.invworlds.fr/?p=665 Inworlds] – Published an article about the launch of Homesteads on SL. The blogger explains that this way, LL wants to revalorize “Full prims”. Jack Linden is also mentioned about the note he released about the new processes for the transition to those new Sims systems.<br><br />
<br />
[http://playtime.blog.lemonde.fr/2009/01/02/playstation-home-residence-surveillee/ Playtime] - Posted an article about Home and the censure there is it it. The moderators control any words written on forums or clubs dedicated to gay, lesbians and others. The article says that Home is an imitation of Second Life.<br><br />
<br />
[http://wangxiang.wordpress.com/2009/01/04/playstation-home-et-second-life-deux-mondes-paralleles/ Wangxiang] - Posted an article about Home and Second Life, two parallel virtual worlds that have nothing to do with each other.<br> <br />
<br />
[http://www.hebiflux.com/blog/2009/01/06/entre-smeet-et-meetsee-avatar-social-meeting-et-bien-plus-travail/ Hebiflux] - Posted an article about SMeet and Meetsee and compares SMeet to SL as for its flash environment, which enables a complete working space.<br><br />
<br />
[http://strategic-content.blogspot.com/2008/12/muxlim-pal-un-monde-virtuel-pas-comme.html Strategic Content] - Posted an article about Muxlim Pal, the new virtual world for Muslims.<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237132Category:Linden Lab PR Update2009-02-13T18:15:25Z<p>Melissa Linden: /* UK */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending January 16, 2009==<br />
<br />
Key Coverage by Market:<br />
<br />
===US===<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
===UK===<br />
<br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
Trends we’ve noticed:<br><br />
-- This week saw some nice coverage about the scientific use of Second Life.<br><br />
-- Universities are developing interesting projects with and about Second Life.<br><br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.media.nrw.de/media2/site/index.php?id=73&no_cache=1&tx_ttnews[tt_news]=55363&tx_ttnews[backPid]=59&cHash=02325543fe Media.NRW.de] - Published an article about a research in SMEs and their web 2.0 activities. According to this research, every second enterprise knows Second Life, but only 1.7 percent actually use it.<br><br />
<br><br />
<br />
Enterprise Coverage:<br> <br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
===FRANCE===<br />
<br />
Trends we’ve noticed:<br><br />
-- Only one corporate article this week, the rest of the coverage is mainly about events in Second Life.<br><br />
-- Few articles this week about Second Life/ Linden Lab, but little coverage for competitors as well.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
===JAPAN===<br />
<br />
Key Coverage:<br><br />
<br />
Trends we’ve noticed:<br><br />
-- Educational use and developments in Second Life dominate coverage this week.<br> <br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
livedoor News - Will a Parallel Virtual World on the Internet Succeed (January 14th)<br><br />
<br />
Second Life Information - The 3D Internet in 2009: Awaiting the Link to Reality<br> <br />
Tokyo IT Shimbun (January 13th)<br> <br />
<br />
Mediajam - Learning English in Second Life - Over 10% Expressed Interest (January 12th)<br><br />
CNET Japan - The Standard for Decisions on Business Success and Failure (January 10th)<br><br />
The Second Times - SLU Event, Tokyo Student Film Festival (January 9th)<br><br />
<br><br />
<br />
==Week Ending January 10, 2009==<br />
<br />
Key Coverage by Market:<br><br />
<br />
===US===<br />
<br />
Trends we’ve noticed:<br><br />
-- Positive stories relating to the government.<br><br />
-- Coverage of the Arlington County government establishing a presence.<br><br />
-- Coverage of the Gaza protests in Second Life.<br><br />
-- Feature in THE Journal, on K-12 uses of the platform, and an article looking at the positive things kids are doing in Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage.<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.g4tv.com/thefeed/blog/post/692129/Ernst__Young_Merrill_Lynch_And_Microsoft_Using_PlayStation_Home_For_Meetings.html G4] - Discusses Merrill Lynch’s use of Home for corporate meetings, citing the UK report on using virtual worlds for business, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2008/12/advanced-workplace-associates-looking-at-home-for-business.html Virtual World News] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://arstechnica.com/news.ars/post/20090102-companies-testing-sonys-virtual-home-for-real-meetings.html Ars Technica] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/israel-attack-o.html New World Notes] - Posts about the conflict in Israel and the response from the Second Life community.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza war rallies are taking place in Second Life.<br><br />
<br />
[http://www.escapistmagazine.com/news/view/88497 The Escapist] - Posts about the Gaza conflict, saying that Israel’s island had shut down due to the protesting.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Industry Standard] - Posts about the Gaza protests.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Huffington Post] - Blogs about the Gaza protests in Second Life.<br><br />
<br />
[http://blogs.computerworld.com/gaza_though_torn_in_two_we_can_be_one Computerworld] - Covers the protests in Second Life.<br><br />
<br />
[http://valleywag.gawker.com/5125730/war-hits-second-life ValleyWag] - Posts about the Gaza protests, including snarky remarks about Second Life Residents.<br><br />
<br />
[http://www.zergwatch.com/Newsfeed-93998/linden-prize-applications-to-close-soon.html Zergwatch] – Posts on the deadline for applications for the Linden Prize.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage. <br> <br />
<br />
[http://nwn.blogs.com/nwn/2009/01/losing-land-lin.html New World Notes] – A post about the land stats that were misleading about islands.<br><br />
<br />
[http://www.massively.com/2009/01/07/linden-lab-says-figures-misleading/ Massively] - Also posts about the stats on the misleading land stats.<br><br />
<br><br />
<br />
===UK===<br />
<br />
Trends we’ve noticed:<br><br />
-- All three sections have received positive coverage.<br><br />
-- Due to many journalists returning to work after the holiday this week there has been less coverage.<br> <br />
-- In the consumer section there is continued coverage of the growing popularity of social networking sites with the ‘housewife’ generation. This has been a reoccurring theme within the UK media over the last six weeks.<br><br />
-- The enterprise focus was on improving business by using Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.paidcontent.co.uk/entry/419-ft.coms-move-to-b2b-publishing-continues-with-personalised-rss-feeds/ paidcontent.co.uk] - Talks about the FT’s move to B2B publishing. Second Life avatars are mentioned as novel gimmicks used by online publications to draw readers in.<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.eurogamer.net/articles/ncsoft-hit-with-patent-lawsuit eurogamer.net] - Discusses the NCsoft patent lawsuit over Christmas. Second Life is referred to when talking about a user interface.<br> <br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
Trends we’ve noticed:<br><br />
-- No negative coverage this week.<Br><br />
-- Less coverage as most of the journalists were enjoying their Christmas holidays, but continued blogging.<br><br />
-- Second Life is being taken more seriously by educators and is reaching a broader audience.<br><br />
-- Second Life is shown as a place where people can meet and fall in love. Journalists are still interested in the Verbinski news and a Swiss documentary shows how a virtual couple tries to get together in reality.<br><br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
CONSUMER Coverage:<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
===FRANCE===<br />
<br />
Trends we’ve noticed:<br><br />
-- Although there were fewer articles, coverage was positive.<br><br />
-- There was more coverage of Second Life competitors this week, including the launch of Muxlim Pal and SMeet.<br><br />
-- This week news are about artistic events and galleries in real and virtual life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.invworlds.fr/?p=665 Inworlds] – Published an article about the launch of Homesteads on SL. The blogger explains that this way, LL wants to revalorize “Full prims”. Jack Linden is also mentioned about the note he released about the new processes for the transition to those new Sims systems.<br><br />
<br />
[http://playtime.blog.lemonde.fr/2009/01/02/playstation-home-residence-surveillee/ Playtime] - Posted an article about Home and the censure there is it it. The moderators control any words written on forums or clubs dedicated to gay, lesbians and others. The article says that Home is an imitation of Second Life.<br><br />
<br />
[http://wangxiang.wordpress.com/2009/01/04/playstation-home-et-second-life-deux-mondes-paralleles/ Wangxiang] - Posted an article about Home and Second Life, two parallel virtual worlds that have nothing to do with each other.<br> <br />
<br />
[http://www.hebiflux.com/blog/2009/01/06/entre-smeet-et-meetsee-avatar-social-meeting-et-bien-plus-travail/ Hebiflux] - Posted an article about SMeet and Meetsee and compares SMeet to SL as for its flash environment, which enables a complete working space.<br><br />
<br />
[http://strategic-content.blogspot.com/2008/12/muxlim-pal-un-monde-virtuel-pas-comme.html Strategic Content] - Posted an article about Muxlim Pal, the new virtual world for Muslims.<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237122Category:Linden Lab PR Update2009-02-13T18:13:26Z<p>Melissa Linden: /* US */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending January 16, 2009==<br />
<br />
Key Coverage by Market:<br />
<br />
===US===<br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
===UK===<br />
<br />
Trends we’ve noticed:<br><br />
-- There has been a selection of very positive articles crossing the enterprise and education sections.<br> <br />
-- Enterprise and education have dominated the news this week. Standout articles include subjects such as virtual London in The Guardian, Middlesbrough City Learning Centre on the BBC and UK politician Peter Mandelson’s move into Second Life also in The Guardian.<br><br />
-- Second Life shown as a useful tool for politics.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Peter Mandelson, Secretary of State for Business, and one of the UK’s highest profile politicians, has created an avatar within Second Life.<br><br />
<br />
[http://blogs.ft.com/westminster/2009/01/peter-mandelson-as-you-have-never-seen-him-before/ Financial Times] - Picks up the story and suggests that Second Life is being used for a political gimmick.<br><br />
<br />
[http://www.dailymail.co.uk/debate/article-1112882/Edward-Heathcoat-Amory-You-live-forever-cyberspace-Mandy-.html Daily Mail] - Comments on Peter Mandelson’s new avatar.<br><br />
<br />
[http://www.independent.co.uk/news/uk/politics/mandelsons-avatar-to-lead-digital-fightback-1301565.html The Independent] - Comments on Peter Mandelson’s new avatar.<br><br />
<br><br />
Online coverage of Mandelson’s avatar:<br><br />
<br />
[http://www.gamezine.co.uk/news/formats/pc/labour-creates-virtual-peter-mandelson-$1260862.htm Gamezine] <br><br />
<br />
[http://www.casualgaming.biz/news/28095/Virtual-Peter-Mandelson-takes-up-Second-Life-residence Casual Gaming]<br> <br />
<br />
[http://newslite.tv/2009/01/12/peter-mandelson-goes-virtual.html Newslite]<br><br />
<br />
[http://www.publicservice.co.uk/news_story.asp?id=8189 Public Service]<br><br />
<br />
[http://www.heise-online.co.uk/open/Qt-Software-U-turns-offers-an-LGPL-licence-option-for-Qt-4-5--/news/112414 Heise Online] - Discusses Qt Software. Joe Miller is quoted within the article stating “We applaud Nokia's move to simplify the licensing of Qt" and adding "the new licensing has greatly simplified our decision to pursue QtWebkit for integration into Second Life."<br><br />
<br><br />
EDUCATION Coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - Posted a video report describing Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
Trends we’ve noticed:<br><br />
-- This week saw some nice coverage about the scientific use of Second Life.<br><br />
-- Universities are developing interesting projects with and about Second Life.<br><br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.media.nrw.de/media2/site/index.php?id=73&no_cache=1&tx_ttnews[tt_news]=55363&tx_ttnews[backPid]=59&cHash=02325543fe Media.NRW.de] - Published an article about a research in SMEs and their web 2.0 activities. According to this research, every second enterprise knows Second Life, but only 1.7 percent actually use it.<br><br />
<br><br />
<br />
Enterprise Coverage:<br> <br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
===FRANCE===<br />
<br />
Trends we’ve noticed:<br><br />
-- Only one corporate article this week, the rest of the coverage is mainly about events in Second Life.<br><br />
-- Few articles this week about Second Life/ Linden Lab, but little coverage for competitors as well.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
===JAPAN===<br />
<br />
Key Coverage:<br><br />
<br />
Trends we’ve noticed:<br><br />
-- Educational use and developments in Second Life dominate coverage this week.<br> <br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
livedoor News - Will a Parallel Virtual World on the Internet Succeed (January 14th)<br><br />
<br />
Second Life Information - The 3D Internet in 2009: Awaiting the Link to Reality<br> <br />
Tokyo IT Shimbun (January 13th)<br> <br />
<br />
Mediajam - Learning English in Second Life - Over 10% Expressed Interest (January 12th)<br><br />
CNET Japan - The Standard for Decisions on Business Success and Failure (January 10th)<br><br />
The Second Times - SLU Event, Tokyo Student Film Festival (January 9th)<br><br />
<br><br />
<br />
==Week Ending January 10, 2009==<br />
<br />
Key Coverage by Market:<br><br />
<br />
===US===<br />
<br />
Trends we’ve noticed:<br><br />
-- Positive stories relating to the government.<br><br />
-- Coverage of the Arlington County government establishing a presence.<br><br />
-- Coverage of the Gaza protests in Second Life.<br><br />
-- Feature in THE Journal, on K-12 uses of the platform, and an article looking at the positive things kids are doing in Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage.<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.g4tv.com/thefeed/blog/post/692129/Ernst__Young_Merrill_Lynch_And_Microsoft_Using_PlayStation_Home_For_Meetings.html G4] - Discusses Merrill Lynch’s use of Home for corporate meetings, citing the UK report on using virtual worlds for business, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2008/12/advanced-workplace-associates-looking-at-home-for-business.html Virtual World News] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://arstechnica.com/news.ars/post/20090102-companies-testing-sonys-virtual-home-for-real-meetings.html Ars Technica] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/israel-attack-o.html New World Notes] - Posts about the conflict in Israel and the response from the Second Life community.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza war rallies are taking place in Second Life.<br><br />
<br />
[http://www.escapistmagazine.com/news/view/88497 The Escapist] - Posts about the Gaza conflict, saying that Israel’s island had shut down due to the protesting.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Industry Standard] - Posts about the Gaza protests.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Huffington Post] - Blogs about the Gaza protests in Second Life.<br><br />
<br />
[http://blogs.computerworld.com/gaza_though_torn_in_two_we_can_be_one Computerworld] - Covers the protests in Second Life.<br><br />
<br />
[http://valleywag.gawker.com/5125730/war-hits-second-life ValleyWag] - Posts about the Gaza protests, including snarky remarks about Second Life Residents.<br><br />
<br />
[http://www.zergwatch.com/Newsfeed-93998/linden-prize-applications-to-close-soon.html Zergwatch] – Posts on the deadline for applications for the Linden Prize.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage. <br> <br />
<br />
[http://nwn.blogs.com/nwn/2009/01/losing-land-lin.html New World Notes] – A post about the land stats that were misleading about islands.<br><br />
<br />
[http://www.massively.com/2009/01/07/linden-lab-says-figures-misleading/ Massively] - Also posts about the stats on the misleading land stats.<br><br />
<br><br />
<br />
===UK===<br />
<br />
Trends we’ve noticed:<br><br />
-- All three sections have received positive coverage.<br><br />
-- Due to many journalists returning to work after the holiday this week there has been less coverage.<br> <br />
-- In the consumer section there is continued coverage of the growing popularity of social networking sites with the ‘housewife’ generation. This has been a reoccurring theme within the UK media over the last six weeks.<br><br />
-- The enterprise focus was on improving business by using Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.paidcontent.co.uk/entry/419-ft.coms-move-to-b2b-publishing-continues-with-personalised-rss-feeds/ paidcontent.co.uk] - Talks about the FT’s move to B2B publishing. Second Life avatars are mentioned as novel gimmicks used by online publications to draw readers in.<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.eurogamer.net/articles/ncsoft-hit-with-patent-lawsuit eurogamer.net] - Discusses the NCsoft patent lawsuit over Christmas. Second Life is referred to when talking about a user interface.<br> <br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
Trends we’ve noticed:<br><br />
-- No negative coverage this week.<Br><br />
-- Less coverage as most of the journalists were enjoying their Christmas holidays, but continued blogging.<br><br />
-- Second Life is being taken more seriously by educators and is reaching a broader audience.<br><br />
-- Second Life is shown as a place where people can meet and fall in love. Journalists are still interested in the Verbinski news and a Swiss documentary shows how a virtual couple tries to get together in reality.<br><br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
CONSUMER Coverage:<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
===FRANCE===<br />
<br />
Trends we’ve noticed:<br><br />
-- Although there were fewer articles, coverage was positive.<br><br />
-- There was more coverage of Second Life competitors this week, including the launch of Muxlim Pal and SMeet.<br><br />
-- This week news are about artistic events and galleries in real and virtual life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.invworlds.fr/?p=665 Inworlds] – Published an article about the launch of Homesteads on SL. The blogger explains that this way, LL wants to revalorize “Full prims”. Jack Linden is also mentioned about the note he released about the new processes for the transition to those new Sims systems.<br><br />
<br />
[http://playtime.blog.lemonde.fr/2009/01/02/playstation-home-residence-surveillee/ Playtime] - Posted an article about Home and the censure there is it it. The moderators control any words written on forums or clubs dedicated to gay, lesbians and others. The article says that Home is an imitation of Second Life.<br><br />
<br />
[http://wangxiang.wordpress.com/2009/01/04/playstation-home-et-second-life-deux-mondes-paralleles/ Wangxiang] - Posted an article about Home and Second Life, two parallel virtual worlds that have nothing to do with each other.<br> <br />
<br />
[http://www.hebiflux.com/blog/2009/01/06/entre-smeet-et-meetsee-avatar-social-meeting-et-bien-plus-travail/ Hebiflux] - Posted an article about SMeet and Meetsee and compares SMeet to SL as for its flash environment, which enables a complete working space.<br><br />
<br />
[http://strategic-content.blogspot.com/2008/12/muxlim-pal-un-monde-virtuel-pas-comme.html Strategic Content] - Posted an article about Muxlim Pal, the new virtual world for Muslims.<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Category:Linden_Lab_PR_Update&diff=237112Category:Linden Lab PR Update2009-02-13T18:07:08Z<p>Melissa Linden: /* Linden Lab News Archives */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. <br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending January 16, 2009==<br />
<br />
Key Coverage by Market:<br />
<br />
===US===<br />
<br />
Trends we’ve noticed:<br><br />
-- Continued coverage of inworld events, how they correlate with real world events such as the Gaza protests.<br><br />
-- Some coverage about the IRS taxation issue.<br><br />
-- We continue to see Second Life being mentioned as the standard for virtual worlds when talking about the industry or comparing it with Sony’s Home or upcoming services<br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br><br />
<br />
[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://seekingalpha.com/article/114205-nortel-web-alive-platform-is-live Seeking Alpha] - Reports on Nortel’s launch of its web.alive platform, a three-dimensional, Second Life-like environment that companies can use to collaborate, train and do business.<br><br />
<br />
[http://venturebeat.com/2009/01/14/south-koreas-nurien-raises-10-million-for-fashion-oriented-virtual-world/ VentureBeat] - South Korea’s Nurien Software has raised $10 million in a second institutional round of funding for a social networking platform with realistic virtual avatars.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/openlife-grid-to-adopt-virtual-currency.html Virtual Worlds News] - Reports OpenLife grid will be adopting a virtual currency system allowing users to freely buy and sell items.<br><br />
<br />
[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br><br />
<br />
[http://www.massively.com/2009/01/13/immersive-workspaces-expands-with-immersive-planograms/ Massively] - Reports on Rivers Run Red extension for their Immersive Workspaces, Immersive Planograms.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/how-many-active-second-life-users-will-there-be-in-2009.html New World Notes] - Open survey on question of whether or not Second Life’s user base will plateau, continue to grow, or decline in 2009.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/second-life-larger-than-world-of-warcraft-there-oahu-combined.html New World Notes] - Reports on the full map of Second Life and compares it to other virtual worlds like WoW and There.<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br><br />
<br />
[http://gawker.com/5125730/war-hits-second-life Gawker] - Reports on the protesting in Second Life over the violence in Gaza.<br><br />
<br />
[http://www2.ljworld.com/weblogs/dangerous-ideas/2009/jan/14/speaking-of-kittens/ Lawrence Journal World] - A virtual kitten simulation is available in Second Life.<br><br />
<br />
[http://www.g4tv.com/thefeed/blog/post/692337/Aaron_Greenberg_Interview_Xbox_360_in_2008_and_the_Future.html G4TV] - Microsoft’s Aaron Greenberg’s interview describes Home as a kind of Second Life for hardcore gamers.<br><br />
<br />
[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Gaza protests are taking place in social media, including Second Life.<br><br />
<br />
[http://www.nytimes.com/reuters/2009/01/14/technology/tech-us-internet-safety.html?_r=2 Reuters] - According to a new study from the Internet Safety Technical Task Force suggesting the biggest threats to children's safety online may come from other children and that their own behavior may contribute to the trouble they encounter.<br><br />
<br />
[http://www.google.com/hostednews/afp/article/ALeqM5hw9xqDCLFVBFCyx9ZxlvIqRz-7Ng AFP] - Reports on the recent Internet Safety Technical Task Force study on minor’s safety online.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/israel-attack-o.html New World Notes] - Reports on the Gaza protesting in Second Life.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life MTV Multiplayer Blog] – Discussion of the Gaza protesting in Second Life.<br><br />
<br />
[http://gawker.com/5125730/war-hits-second-life Gawker] – Covers the protesting in Second Life over the violence in Gaza.<br><br />
<br />
===UK===<br />
<br />
Trends we’ve noticed:<br><br />
-- There has been a selection of very positive articles crossing the enterprise and education sections.<br> <br />
-- Enterprise and education have dominated the news this week. Standout articles include subjects such as virtual London in The Guardian, Middlesbrough City Learning Centre on the BBC and UK politician Peter Mandelson’s move into Second Life also in The Guardian.<br><br />
-- Second Life shown as a useful tool for politics.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br><br />
<br><br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Peter Mandelson, Secretary of State for Business, and one of the UK’s highest profile politicians, has created an avatar within Second Life.<br><br />
<br />
[http://blogs.ft.com/westminster/2009/01/peter-mandelson-as-you-have-never-seen-him-before/ Financial Times] - Picks up the story and suggests that Second Life is being used for a political gimmick.<br><br />
<br />
[http://www.dailymail.co.uk/debate/article-1112882/Edward-Heathcoat-Amory-You-live-forever-cyberspace-Mandy-.html Daily Mail] - Comments on Peter Mandelson’s new avatar.<br><br />
<br />
[http://www.independent.co.uk/news/uk/politics/mandelsons-avatar-to-lead-digital-fightback-1301565.html The Independent] - Comments on Peter Mandelson’s new avatar.<br><br />
<br><br />
Online coverage of Mandelson’s avatar:<br><br />
<br />
[http://www.gamezine.co.uk/news/formats/pc/labour-creates-virtual-peter-mandelson-$1260862.htm Gamezine] <br><br />
<br />
[http://www.casualgaming.biz/news/28095/Virtual-Peter-Mandelson-takes-up-Second-Life-residence Casual Gaming]<br> <br />
<br />
[http://newslite.tv/2009/01/12/peter-mandelson-goes-virtual.html Newslite]<br><br />
<br />
[http://www.publicservice.co.uk/news_story.asp?id=8189 Public Service]<br><br />
<br />
[http://www.heise-online.co.uk/open/Qt-Software-U-turns-offers-an-LGPL-licence-option-for-Qt-4-5--/news/112414 Heise Online] - Discusses Qt Software. Joe Miller is quoted within the article stating “We applaud Nokia's move to simplify the licensing of Qt" and adding "the new licensing has greatly simplified our decision to pursue QtWebkit for integration into Second Life."<br><br />
<br><br />
EDUCATION Coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - Posted a video report describing Middlesbrough City Learning Centre’s use of Second Life.<br><br />
<br />
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br><br />
<br />
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br><br />
<br />
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
Trends we’ve noticed:<br><br />
-- This week saw some nice coverage about the scientific use of Second Life.<br><br />
-- Universities are developing interesting projects with and about Second Life.<br><br />
<br><br />
<br />
Key coverage:<br><br />
<br />
[http://www.media.nrw.de/media2/site/index.php?id=73&no_cache=1&tx_ttnews[tt_news]=55363&tx_ttnews[backPid]=59&cHash=02325543fe Media.NRW.de] - Published an article about a research in SMEs and their web 2.0 activities. According to this research, every second enterprise knows Second Life, but only 1.7 percent actually use it.<br><br />
<br><br />
<br />
Enterprise Coverage:<br> <br />
<br />
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br> <br />
<br />
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br><br />
<br><br />
<br />
===FRANCE===<br />
<br />
Trends we’ve noticed:<br><br />
-- Only one corporate article this week, the rest of the coverage is mainly about events in Second Life.<br><br />
-- Few articles this week about Second Life/ Linden Lab, but little coverage for competitors as well.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br><br />
<br />
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br><br />
<br />
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br><br />
<br />
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br><br />
<br />
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br><br />
<br><br />
<br />
===JAPAN===<br />
<br />
Key Coverage:<br><br />
<br />
Trends we’ve noticed:<br><br />
-- Educational use and developments in Second Life dominate coverage this week.<br> <br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
livedoor News - Will a Parallel Virtual World on the Internet Succeed (January 14th)<br><br />
<br />
Second Life Information - The 3D Internet in 2009: Awaiting the Link to Reality<br> <br />
Tokyo IT Shimbun (January 13th)<br> <br />
<br />
Mediajam - Learning English in Second Life - Over 10% Expressed Interest (January 12th)<br><br />
CNET Japan - The Standard for Decisions on Business Success and Failure (January 10th)<br><br />
The Second Times - SLU Event, Tokyo Student Film Festival (January 9th)<br><br />
<br><br />
<br />
==Week Ending January 10, 2009==<br />
<br />
Key Coverage by Market:<br><br />
<br />
===US===<br />
<br />
Trends we’ve noticed:<br><br />
-- Positive stories relating to the government.<br><br />
-- Coverage of the Arlington County government establishing a presence.<br><br />
-- Coverage of the Gaza protests in Second Life.<br><br />
-- Feature in THE Journal, on K-12 uses of the platform, and an article looking at the positive things kids are doing in Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br><br />
<br />
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage.<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br><br />
<br />
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br><br />
<br />
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br><br />
<br />
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br><br />
<br />
[http://www.g4tv.com/thefeed/blog/post/692129/Ernst__Young_Merrill_Lynch_And_Microsoft_Using_PlayStation_Home_For_Meetings.html G4] - Discusses Merrill Lynch’s use of Home for corporate meetings, citing the UK report on using virtual worlds for business, mentioning Second Life.<br><br />
<br />
[http://www.virtualworldsnews.com/2008/12/advanced-workplace-associates-looking-at-home-for-business.html Virtual World News] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://arstechnica.com/news.ars/post/20090102-companies-testing-sonys-virtual-home-for-real-meetings.html Ars Technica] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br />
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br><br />
<br />
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br><br />
<br />
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/israel-attack-o.html New World Notes] - Posts about the conflict in Israel and the response from the Second Life community.<br><br />
<br />
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza war rallies are taking place in Second Life.<br><br />
<br />
[http://www.escapistmagazine.com/news/view/88497 The Escapist] - Posts about the Gaza conflict, saying that Israel’s island had shut down due to the protesting.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Industry Standard] - Posts about the Gaza protests.<br><br />
<br />
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Huffington Post] - Blogs about the Gaza protests in Second Life.<br><br />
<br />
[http://blogs.computerworld.com/gaza_though_torn_in_two_we_can_be_one Computerworld] - Covers the protests in Second Life.<br><br />
<br />
[http://valleywag.gawker.com/5125730/war-hits-second-life ValleyWag] - Posts about the Gaza protests, including snarky remarks about Second Life Residents.<br><br />
<br />
[http://www.zergwatch.com/Newsfeed-93998/linden-prize-applications-to-close-soon.html Zergwatch] – Posts on the deadline for applications for the Linden Prize.<br><br />
<br />
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br> <br />
<br />
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br><br />
<br />
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage. <br> <br />
<br />
[http://nwn.blogs.com/nwn/2009/01/losing-land-lin.html New World Notes] – A post about the land stats that were misleading about islands.<br><br />
<br />
[http://www.massively.com/2009/01/07/linden-lab-says-figures-misleading/ Massively] - Also posts about the stats on the misleading land stats.<br><br />
<br><br />
<br />
===UK===<br />
<br />
Trends we’ve noticed:<br><br />
-- All three sections have received positive coverage.<br><br />
-- Due to many journalists returning to work after the holiday this week there has been less coverage.<br> <br />
-- In the consumer section there is continued coverage of the growing popularity of social networking sites with the ‘housewife’ generation. This has been a reoccurring theme within the UK media over the last six weeks.<br><br />
-- The enterprise focus was on improving business by using Second Life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://www.paidcontent.co.uk/entry/419-ft.coms-move-to-b2b-publishing-continues-with-personalised-rss-feeds/ paidcontent.co.uk] - Talks about the FT’s move to B2B publishing. Second Life avatars are mentioned as novel gimmicks used by online publications to draw readers in.<br><br />
<br />
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br><br />
<br />
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br> <br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://www.eurogamer.net/articles/ncsoft-hit-with-patent-lawsuit eurogamer.net] - Discusses the NCsoft patent lawsuit over Christmas. Second Life is referred to when talking about a user interface.<br> <br />
<br />
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br><br />
<br><br />
<br />
===GERMANY===<br />
<br />
Trends we’ve noticed:<br><br />
-- No negative coverage this week.<Br><br />
-- Less coverage as most of the journalists were enjoying their Christmas holidays, but continued blogging.<br><br />
-- Second Life is being taken more seriously by educators and is reaching a broader audience.<br><br />
-- Second Life is shown as a place where people can meet and fall in love. Journalists are still interested in the Verbinski news and a Swiss documentary shows how a virtual couple tries to get together in reality.<br><br />
<br> <br />
<br />
Key Coverage:<br><br />
<br />
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br><br />
<br><br />
<br />
ENTERPRISE Coverage:<br><br />
<br />
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br><br />
<br><br />
<br />
EDUCATION Coverage:<br><br />
<br />
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br> <br />
<br />
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br><br />
<br><br />
CONSUMER Coverage:<br><br />
<br />
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 <br />
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br> <br />
<br />
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br> <br />
<br><br />
<br />
===FRANCE===<br />
<br />
Trends we’ve noticed:<br><br />
-- Although there were fewer articles, coverage was positive.<br><br />
-- There was more coverage of Second Life competitors this week, including the launch of Muxlim Pal and SMeet.<br><br />
-- This week news are about artistic events and galleries in real and virtual life.<br><br />
<br><br />
<br />
Key Coverage:<br><br />
<br />
[http://www.invworlds.fr/?p=665 Inworlds] – Published an article about the launch of Homesteads on SL. The blogger explains that this way, LL wants to revalorize “Full prims”. Jack Linden is also mentioned about the note he released about the new processes for the transition to those new Sims systems.<br><br />
<br />
[http://playtime.blog.lemonde.fr/2009/01/02/playstation-home-residence-surveillee/ Playtime] - Posted an article about Home and the censure there is it it. The moderators control any words written on forums or clubs dedicated to gay, lesbians and others. The article says that Home is an imitation of Second Life.<br><br />
<br />
[http://wangxiang.wordpress.com/2009/01/04/playstation-home-et-second-life-deux-mondes-paralleles/ Wangxiang] - Posted an article about Home and Second Life, two parallel virtual worlds that have nothing to do with each other.<br> <br />
<br />
[http://www.hebiflux.com/blog/2009/01/06/entre-smeet-et-meetsee-avatar-social-meeting-et-bien-plus-travail/ Hebiflux] - Posted an article about SMeet and Meetsee and compares SMeet to SL as for its flash environment, which enables a complete working space.<br><br />
<br />
[http://strategic-content.blogspot.com/2008/12/muxlim-pal-un-monde-virtuel-pas-comme.html Strategic Content] - Posted an article about Muxlim Pal, the new virtual world for Muslims.<br><br />
<br />
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br><br />
<br><br />
<br />
CONSUMER Coverage:<br><br />
<br />
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br><br />
<br />
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br><br />
<br />
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br><br />
<br><br />
<br />
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span></div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=77819Linden Lab PR Update2008-07-12T00:28:06Z<p>Melissa Linden: /* Week Ending July 11, 2008 */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending July 11, 2008==<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Trends we’ve noticed: <br><br />
--The IBM announcement was generally well received by mainstream business press, with great pieces appearing in the Wall Street Journal and the FT<br><br />
--Google’s launch of Lively boosted our coverage, although some Valley blogs took a cynical perspective on the news this week<br><br />
--Healthcare and science continue to be dominant themes in the press<br><br />
<br><br />
IBM--LL Interoperability coverage:<br />
<br><br />
[http://blogs.wsj.com/biztech/2008/07/08/avatars-escape-second-life-leave-clothes-behind/#comments Wall Street Journal] – Avatars Teleport Away from Second Life<br><br />
[http://blogs.ft.com/techblog/2008/07/second-lifes-maiden-voyage-across-the-metaverse/ Financial Times] – Second Life’s maiden voyage across the metaverse<br><br />
[http://www.techcrunch.com/2008/07/08/ibm-and-second-life-announce-interoperability-project-but-bridging-virtual-worlds-is-the-wrong-answer/ TechCrunch] - IBM And Second Life Announce Interoperability, But Bridging Virtual Worlds Is the Wrong Answer<br><br />
(Also on [http://www.washingtonpost.com/wp-dyn/content/article/2008/07/08/AR2008070801703.html Washington Post])<br><br />
[http://www.technologynewsdaily.com/node/10022 Technology News Daily] - Virtual World Interoperability Milestone<br><br />
[http://www.readwriteweb.com/archives/virtual_world_interoperability.php ReadWriteWeb] - Linden Labs and IBM Break the Metaverse Barrier, Teleport Across Virtual Worlds<br><br />
[http://www.virtualworldsnews.com/2008/07/ibm-and-linden.html Virtual World News] - IBM and Linden Lab Officially Announce OpenSIM Interoperability<br><br />
[http://dusanwriter.com/?p=698 Dusan Writers Metaverse] - Teleport to opensim from second life: interoperability and the decentralized grid<br><br />
[http://crispygamer.com/_GeneratedPages/news/newsitem1459.aspx Crispy Gamer] – When Worlds Collide: The Great Avatar Transfer<br><br />
[http://www.sutor.com/newsite/blog-open/?p=2396 Bob Sutor’s Open Blog] – Hopping from one world to another<br><br />
[http://www.informationweek.com/news/personal_tech/virtualworlds/showArticle.jhtml?articleID=208803274 Information Week] - IBM, Second Life Demo Virtual World Interoperability<br><br />
[http://www.fool.com/investing/high-growth/2008/07/09/ibm-moves-into-the-virtual-world.aspx The Motley Fool] - IBM Moves Into the Virtual World<br><br />
[http://abclocal.go.com/wpvi/story?section=news/right_now_on_the_net&id=6255538 6abc.com] - Right Now On The Net<br><br />
[http://news.digitaltrends.com/news-article/17231/ibm-second-life-move-between-worlds Digital Trends Beta] - IBM, Second Life Move Between Worlds <br><br />
[http://www.nytimes.com/2008/07/09/technology/09google.html?bl&ex=1215748800&en=bfa61dce8f16e341&ei=5087%0A The New York Times]’ Brad Stone posts an article on Lively, featuring the statement the team provided from Mark.<br><br />
[http://latimesblogs.latimes.com/technology/second_life/index.html The LA Times]’ Alana Semuels also posts on Lively; she had requested our response to Lively prior to its launch, though we were unable to provide her with comment at the time, as we had not yet seen the details of the announcement.<br><br />
<br />
Other Coverage:<br><br />
<br />
[http://www.cio.com/article/429513/Using_Virtual_Worlds_to_Run_Your_Network_Operations_and_Data_Centers CIO] examines how businesses have been using Second Life as a publicly accessible space for selling, recruiting and other interactions. The team had connected the journalist with Joe for this opportunity to discuss using virtual worlds as data centers.<br />
<br><br />
[http://www.msnbc.msn.com/id/25598520/ Baltimore Business Journal] reports that accountants from Maryland are using Second Life more frequently to potentially network with new clients. The team connected the journalist with John Z for comments that are included in this piece. Also picked up on MSNBC.<br />
<br><br />
[http://news.cnet.com/8301-1023_3-9986465-93.html?hhTest=1 CNET] cites the recent Christian Science Monitor article on virtual study abroad, which resulted from the proactive team’s pitching efforts.<br />
<br><br />
[http://mmorpg.qj.net/Second-Life-virtual-world-expands-by-44-percent/pg/49/aid/121981 MMORPG Blog] reports that the total number of regions owned by Residents increased by 44.2 percent in Second Life.<br />
<br><br />
[http://www.purdueexponent.org/index.php/module/Section/section_id/17?module=article&story_id=11967 The Purdue Exponent] announces the creation of The Purdue Center for Serious Games and Learning in Virtual Environments as a place for professors to collaborate on their work with virtual environments and video games. <br />
<br><br />
[http://www.fiercehealthcare.com/story/feds-worry-over-net-drug-sales-cigna-rolls-out-second-life-community/2008-07-09 FierceHealthcare] reports that Cigna is developing its own Second Life community to encourage drug prevention and awareness.<br />
<br><br />
[http://www.g4tv.com/thefeed/blog/post/686835/Exploratorium_Streams_Sun_To_Second_Life.html G4TV.com] announces that the Exploratorium will stream a total eclipse of the sun from China to Second Life.<br />
<br><br />
[http://www.tmcnet.com/usubmit/2008/07/06/3532459.htm TMCnet] reports that Washington State Students are now able to take classes online in Second Life.<br />
<pr><br />
[http://www.thestandard.com/news/2008/07/10/linden-lab-ceo-responds-lively-and-vivaty The Industry Standard] reports on Mark’s letter to the Residents.<br />
<br><br />
[http://media.www.redandblack.com/media/storage/paper871/news/2008/07/10/Variety/When-A.Band.Loves.A.Woman.Allison.Weiss-3389541.shtml Red and Black] features Allison Weiss, a singer who was recently nominated for the 2008 Flagpole Best Solo Performer, who performed for fans on Second Life.<br />
<br><br />
[http://www.pressofatlanticcity.com/106/story/202249.html Press of Atlantic City.com] reports that the new virtual offices of the New Jersey Association of Realtors are almost completed. <br />
<br><br />
[http://www.keyetv.com/content/news/coverstory/story.aspx?content_id=3dfff828-a754-461d-ba57-e55772de4a4c CBS Keye TV] in Texas reports that with teen employment down 60 percent, many of them are using virtual worlds like Second Life to make money by creating and selling digital goods and services.<br />
<br><br />
[http://gigaom.com/2008/07/09/googles-lively-is-a-different-beast/ GigaOm]’s Wagner James Au points out the significant differences between Google’s Lively and immersive virtual worlds like Second Life.<br />
<br><br />
<br><br />
<br />
UK Trends we’ve noticed:<br><br />
<br><br />
--The general tone of the press is very positive, with the Linden Lab/IBM announcement and Google’s release of ‘Lively’ there were many articles discussing the development and evolution of virtual worlds in a positive light. <br><br />
--Two articles describing the ongoing problem of malware and griefing<br><br />
<br><br />
[http://www.ft.com/cms/s/850da006-4859-11dd-a851-000077b07658,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F850da006-4859-11dd-a851-000077b07658%2Cs01%3D1.html%3Fnclick_check%3D1&_i_referer=&nclick_check=1 Financial Times] Philip’s by-lined article ‘Virtual worlds, after the hype]<br />
<br><br />
IBM--LL Interoperability coverage:<br />
<br><br />
[http://www.bbc.co.uk/blogs/technology/2008/07/avatars_a_go_go.html BBC] describes Second Life as ‘first out of the gate’ in regard to teleporting avatars, though the article sarcastic in regard to the official statement declaring it to be a ‘historic day…’: <br />
<br><br />
[http://www.computerweekly.com/Articles/2008/07/09/231413/second-life-teleports-into-another-world.htm Computer Weekly] reports on the partnership between Linden Lab and IBM, as well as providing details of the ‘Architecture Working Group's’ (AWG) website.<br />
<br><br />
[http://www.product-reviews.net/2008/07/09/googles-lively-vs-ibm-metaverse-and-second-life-virtual-world/ Products Review] provides a comparison of Google’s ‘Lively’ Vs Second Life/IBM.<br />
<br><br />
Lively coverage related to SL:<br />
<br><br />
[http://technology.timesonline.co.uk/tol/news/tech_and_web/article4304556.ece The Times] describes the key features of Lively, and its move into the virtual space is said to validate the usefulness of virtual worlds. Second Life is described as a sprawling online world, with brands such as IBM, Sony, BMW and Coca-Cola having a virtual presence. The article also includes a quote stating Second life to be a ‘indispensable business tool’.<br />
<br><br />
[http://www.guardian.co.uk/technology/2008/jul/10/internet.games Guardian] describes Google’s new venture, as well as including the following paragraph about Second Life.<br />
Second Life has gone ex-growth, judging by the number of avatars online simultaneously (it rarely exceeds 64,000) but it is the place to be for experimentation. Universities and companies are still piling in, especially as SL is adopting open source and allows companies to bolt their own servers on. Nielsen Online figures show that Second Life is the third most popular application in the UK in terms of minutes spent on it (after Facebook and YouTube) with growth of 137% in the past year.<br />
<br><br />
Other coverage:<br />
<br><br />
[http://community.zdnet.co.uk/blog/0,1000000567,10008641o-2000458459b,00.htm ZDNet] discusses software development, and Second Life is described as running on 2,000 Intel servers with Debian Linux at its heart.<br />
<br><br />
[http://www.pcadvisor.co.uk/news/index.cfm?newsid=13628 PC Advisor] reports on the launch of Sony’s virtual world ‘Home’, which is to be released this fall.<br />
<br><br />
[http://www.eveningnews24.co.uk/content/news/story.aspx?brand=ENOnline&category=News&tBrand=ENOnline&tCategory=news&itemid=NOED04%20Jul%202008%2016%3A32%3A15%3A840 Norwich Evening News] reports a Norwich College will be using Second Life for advertising, training and possibly teaching purposes.<br />
<br><br />
[http://www.netimperative.com/news/revealed-the-ten-members-of-web2019s-2018500 Netimperative.co.uk] reveals Second Life is one he fastest growing sites in terms of total UK minutes.<br />
<br><br />
[http://www.hospitaliteurope.com/default.asp?title=CIGNAcreatingvirtualhealthcommunity&page=article.display&article.id=12165 Hospital IT] Europe reports CIGNA, a leading health service company, has announced the development of a virtual health care community. The island will host seminars, interactive displays, educational games and virtual health consultations to help foster real and sustainable behaviour change that improves health.<br />
<br><br />
[http://www.tsnn.co.uk/news/news.asp?article=424 Tsnn.co.uk] reports the first conference dedicated to the public policy implications of virtual worlds in the UK is set to take place in London later this month. Jim Purbick is set to speak at the event.<br />
<br><br />
<br><br />
<br />
Germany Trends we have noticed <br><br />
--Google’s “Lively” release caused a lot of coverage in which it is often compared to Second Life <br><br />
--IBM press release was picked up in some of the “Lively” articles as well as in dedicated articles <br><br />
<br><br />
Coverage:<br><br />
[http://newsticker.welt.de/index.php?channel=wir&module=dpa&id=18288766 Welt Online] published a longer article about Second Life’s cooperation with IBM. The article starts with Google’s Lively but continues to go on about the release about Second Life and IBM.<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,564732,00.html Spiegel Online] publishes a long article about “Lively” and says it can not be compared to Second Life.<br />
<br><br />
[http://www.computerwelt.at/detailArticle.asp?a=116270&n=26 Computerwelt Online] published a long article about the presence of Austrian Universities in Second life and e-learning.<br />
<br><br />
Neutral articles:<br><br />
[http://www.abendblatt.de/daten/2008/07/05/902870.html Hamburger Abendblatt Online] publishes an interview with Charles Donkor about recruiting in Web 2.0. <br />
<br><br />
[http://magazine.web.de/de/themen/digitale-welt/internet/5311164-Vor-einem-Jahr-begann-der-Hype-um-Second-Life Web.de] publishes a long article about the hype’s anniversary.<br />
<br><br />
[http://www.infoweek.ch/archive/ar_single.cfm?ar_id=21812&ar_subid=2&sid=0 Infoweek Switzerland] writes about making money on the Internet: <br />
<br><br />
<br><br />
France Moods and Trends we’ve noticed:<br><br />
--This week Google announced the launch of its virtual world, Lively. It has a huge echo in press. Articles are quite neutral, explaining the history of the birth of Lively and what is the real stake for Google. Second Life is always quoted as the ‘first born’ and as The reference.<br><br />
--IBM and Linden Lab press release has been launched this week (on Wednesday). It’s too early to evaluate the real impact of the coverage. Nevertheless, main important IT publications contacted us to have more information. That’s the proof it’s a important announcement on the Virtual World market.<br><br />
<br><br />
IBM--LL Interoperability coverage:<br><br />
[http://www.journaldunet.com/solutions/breve/29271/vers-un-protocole-de-connexion-entre-les-univers-virtuels.shtml Journal du Net]<br />
[http://www.toolinux.com/news/formats_ouverts_et_interoperabilite/open_grid_protocol..._et_les_mondes_virtuels_se_sont_mis_a_se_parler_ar10827.html Linux.com]<br />
[http://www.blog.adminet.fr/la-version-officielle-de-la-pr...-synd0072144.html Adminet]<br />
<br><br />
<br><br />
<br />
Japan Moods or Trends we’ve noticed – <br><br />
Japanese universities actively carrying out projects in SL<br />
<br><br />
Waseda University opened a virtual campus on its own Waseda University SIM on the 1st of July. The Social System Engineering Laboratory of Waseda University has owned a SIM called 'Waseda' since October 2007 and has been practicing many in-world activities. However, this is for the first time for Waseda University itself to own a SIM and officially carry out activities in SL. The university will utilize the SIM as a research facility in VWs for internal and external researchers and will also carry out a cross-cultural research project using 3D virtual worlds with Princeton University, which already has a virtual campus in SL.<br><br />
<br />
And Tohoku University and Yamagata University jointly conducted a demonstration live-streaming experiment of TV news from the Toyako G-8 Summit in Hokkaido, on Niseko3 SIM with the support of Hokkaido Broadcasting Company, HBC. Additionally, Hosei University, which already owns Hosei University SIM, held a seminar on e-learning and streamed the video to the Hosei University SIM. And finally, as mentioned before in our Weekly Reports, Keio University and Tokyo University are also utilizing SL for research. <br />
We expect to see more in-world activity by Japanese universities in the near future. <br />
<br><br />
Key Coverage<br />
<br><br />
[http://newsing.jp/entry?url=www.jiji.com%2Fjc%2Fzc%3Fkey%3D%25a5%25bb%25a5%25ab%25a5%25f3%25a5%25c9%25a5%25e9%25a5%25a4%25a5%25d5%26k%3D200806%2F2008063000934 Sankei Shimbun], [http://sankei.jp.msn.com/life/education/080701/edc0807011235007-n1.htm Fuji Sankei Business i], Adver Times (newspaper, online, 7/2, 7/1) – June 30th, Waseda University announced they will open a new campus online on 3D metaverse Second Life. The campus will be used as a space for interaction between students from other countries. Universities overseas such as Princeton and Harvard have already opened virtual campuses. <br />
<br><br />
<i>Nikkan Kogyo Shimbun</i> (newspaper, 7/2) – Waseda University will start a cross-cultural exchange project with Princeton University through Second Life. Waseda opened a campus online as a place where students can interact.<br />
<br><br />
<i>Nikkei Sangyo Shimbun</i> (newspaper, 7/1) – METABIRDS will soon open a website for selling and purchasing items and merchandise used within metaverses such as Second Life.<br />
<br><br />
[http://www.yomiuri.co.jp/net/news/20080630nt0c.html Yomiuri Shimbun], [http://www.yomiuri.co.jp/dy/national/20080701TDY02307.htm The Daily Yomiuri] (newspaper, online, 6/30, 7/1) – The Cabinet Office is planning to open a virtual museum devoted to disaster management in Second Life, “a globally popular Internet site.”<br />
<br><br />
[http://search.japantimes.co.jp/cgi-bin/nn20080702b3.html The Japan Times](newspaper, 7/2) – Waseda University opened a campus Tuesday in Second Life. The private Tokyo university will use the virtual campus to promote joint studies with Princeton University of the U.S., which has already opened a campus in Second Life. <br />
<br><br />
Online<br><br />
<br><br />
[http://www.secondtimes.net/news/world/20080707_nielsen.html The Second Times] (online, 7/8) – According to “Nielsen Online”, metaverses Second Life and Club Penguin both ranked among the Top 10 fastest growing web services in England. <br />
<br><br />
[http://www.secondtimes.net/news/japan/20080707_tohoku_yamagata.html The Second Time (online, 7/7) – Tohoku University and Yamagata University started a demonstration live-streaming broadcast of the Hokkaido Toyako Summit.<br />
<br><br />
[http://japan.internet.com/release/372.html Japan.Internet.Com] (online, 7/6) – An audience participation event was held in SL by U.S. English Robin, whose CEO Mr. Fox said, “Up until now there were not many opportunities for audience participation through TV and radio, and it was hard to grasp the true reactions of the viewing audience. The ability to communicate between the promoter and the audience that the Internet has brought us will lead to more possibilities for future company promotions and the broadcasting field as well.”<br />
<br><br />
[http://web-tan.forum.impressrd.jp/n/2008/07/07/3493 All-in-One INTERNET magazine 2.0] (online, 7/6) – Masashi Hagiwara of NetRatings Japan Inc. and Kentaro Emura of Video Research Interactive Inc. talked about the differences between the numbers of website traffic and web audience ratings.<br />
<br><br />
[http://blogs.itmedia.co.jp/knowledge/2008/07/post-56aa.html ITmedia] (online, 7/6) – Unlike the first generation of virtual worlds where the main focus was on recreating the real world as close as possible like Second Life, the second generation of virtual worlds would be focused more on a widespread variety of unrealistic but eye-catching virtual content.<br />
<br><br />
[http://www.secondtimes.net/metaverse/spot/20080702_horiba.html The Second Times] (online, 7/1) – HORIBA, Ltd. opened the “HORIBA MUSEUM of SUPER NATURAL SENSOR”, a museum where you can learn on Second Life about the “sensoring” ability of wild animals.<br />
<br><br />
<br><br />
<br />
==Week Ending July 4, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
US Trends <br><br />
--Vollee announcement<br><br />
--Medical uses of Second Life<br><br />
<br><br />
Vollee coverage:<br><br />
[http://crave.cnet.com/8301-1_105-9958201-1.html CNET Crave blog]<br><br />
[http://www.download.com/8301-2007_4-9958201-12.html Download.com]<br><br />
<br />
[http://venturebeat.com/2008/06/03/vollee-helps-second-life-make-the-leap-into-mobile/ Venture Beat]<br><br />
<br />
[http://latimesblogs.latimes.com/technology/2008/06/testing-second.html Los Angeles Times]<br><br />
<br />
[http://www.alleyinsider.com/2008/6/second_life_goes_mobile Silicon Alley Insider] <br><br />
<br />
[http://mmorpg.qj.net/Second-Life-for-mobile-phones-hits-beta/pg/49/aid/120839 MMORPG] <br><br />
<br />
[http://www.gamesondeck.com/news/1573/vollee_debuts_second_life_mobile_.php Games on Deck] <br><br />
<br />
[http://mobile-voip.tmcnet.com/topics/mobile-communications/articles/30010-virtual-world-goes-mobile.htm TMC Net] <br><br />
<br />
Other coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,361822,00.html FOX News] reports on Keio University’s medical breakthrough that allows a paralyzed patient to walk in Second Life. The story originated from the [http://afp.google.com/article/ALeqM5g7BHpQou-bdeIEgRgWm5UDMI73UA AFP]. <br><br />
<br />
[http://blog.wired.com/games/2008/06/paralyzed-man-w.html WIRED] discusses the recent breakthrough of Keio University researchers, as a result of a rapid response pitch. <br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20080602.wratthetop02/BNStory/ The Globe and Mail] presents an interview with interview with Gerri Sinclair, executive director of the Masters of Digital Media Program Centre for Digital Media in Vancouver, who is very bullish on virtual worlds for business, education, healthcare, and more. <br><br />
<br />
[http://www.omaha.com/index.php?u_page=1208&u_sid=10346217 The Omaha World Herald] reports on the Second Life economy and the people who are making real money with inworld businesses. The team provided background information on Second Life for this story, which is also posted on [http://www.linuxinsider.com/story/The-Tangible-Value-of-Virtual-Money-63213.html LinuxInsider]. <br><br />
<br />
[http://www.geek.com/california-university-teaches-on-campus-in-second-life-20080602/ Geek.com] reports on San Jose State University’s new campus in Second Life. Also posted on [http://tech.yahoo.com/blogs/hughes/27994 Yahoo! Tech] and [http://dvice.com/archives/2008/05/pretend_classro.php DVICE].<br><br />
<br />
[http://www.mercurynews.com/salpizarro/ci_9452199?nclick_check=1 The San Jose Mercury News] reports on a summit being hosted at the Tech Museum on virtual worlds featuring a presentation by Philip. <br><br />
<br />
[http://www.readwriteweb.com/archives/could_struggling_economy_help_second_life.php ReadWriteWeb] posts a story on the growth of Second Life’s popularity in a struggling economy. <br><br />
<br />
[http://www.designnews.com/blog/460000246/post/610027461.html Design News] reports on a mass transit system that was designed in Second Life. <br><br />
<br><br />
UK Trends <br><br />
--Business use of Second Life<br><br />
<br><br />
Coverage:<br><br />
<br><br />
[http://www.businessweekly.co.uk/analysis/green-fields-ahead-for-business.html Business Weekly] discusses the future of business and technology. Second Life is described as a big and growing sector. <br><br />
<br />
[http://www.vnunet.com/computing/analysis/2217780/pizza-chain-builds-customer-4025210 VNUNet] reports the presence of Domino’s Pizza within Second Life.<br><br />
<br />
[http://www.mobile-ent.biz/news/30617/Volle-brings-Second-Life-to-mobile Mobile Entertainment] reports Second Life is available through Vollee on mobile phones.<br><br />
<br />
[http://www.btplc.com/today/art78044.html BT Today] reports BT’s pioneering online service for small businesses, BT Tradespace, is setting up shop for a trial period in Second Life.<br><br />
<br />
[http://www.mmm-online.com/Second-Coming/article/110736/ Medical Marketing and Media] discusses the benefits of Second Life to pharma healthcare.<br><br />
<br><br />
<br><br />
Germany Trends<br><br />
<br><br />
--Vollee brings Second life onto mobile phones<br><br />
--Dresdner Bank, one of the biggest German banks, is entering Second Life (on a small basis)<br><br />
--On a panel discussion about legal regulation of virtual worlds, the participants were against intervening too much in virtual environments<br><br />
<br />
One of the biggest news this week that has been covered by several publications like [http://www.golem.de/0806/60171.html Golem.de], [http://www.dasjournal.net/news/308/ARTICLE/8812/2008-06-04.html ZDNet.de] and [http://www.zdnet.de/news/tkomm/0,39023151,39191723,00.htm Dasjournal.net] is that Vollee has managed to bring Second Life onto the mobile phones. <br><br />
<br />
[http://www.zdnet.de/news/tkomm/0,39023151,39191563,00.htm ZDNet.de], [http://www.macnews.de/news/108591.html Macnews.de] and [http://www.ecin.de/news/2008/06/02/11987/index.html?rcol Ecin.de] have reported that one of Germany’s biggest banks, the Dresdner Bank, has entered Second Life and is cooperating with Apfelland and the Volkshochschule Goslar. <br><br />
<br />
On a conference about new forms of learning there has been a very interesting panel discussion about whether real law can be applied to virtual worlds. The statement of the participants was that virtual environments shouldn’t be over-regulated, because the users are regulating their own worlds, as [http://www.heise.de/newsticker/Warnungen-vor-Ueberregulierung-virtueller-Welten--/meldung/108679 Heise.de], [http://computerzeitung.de/loader?path=/articles/2008024/31541592_ha_CZ.html&art=/articles/2008024/31541592_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computer Zeitung], [http://internet.magnus.de/software-tools/artikel/virtuelle-welten-sind-anders.html Magnus.de] and [http://www.golem.de/0805/60057.html Golem.de] reported. <br><br />
<br />
According to [http://www.firmenpresse.de/pressinfo50468.html Firmenpresse.de], an education institution from Berlin is including the making of machinimas into their curriculum.<br><br />
<br />
Another positive article about education in Second Life appeared on [http://www.gizmodo.de/2008/06/02/zur_uni_in_second_life.html#more Gizmodo.de]. <br><br />
<br />
The Swedish embassy in Second Life is celebrating their national holiday for three days, as [http://www.bild.de/BILD/digital/avastar/2008/05/ausgabe-73/art-schwedische-botschaft,geo=4738402.html Bild.de] has found out.<br><br />
<br><br />
<br><br />
France Trends <br><br />
<br><br />
--A very interesting and detailed case study on a company that has created an Island in 2007 (Hublot)<br><br />
--Le Monde presented the results of the KZero research on Virtual Wolrds<br><br />
--The Virtual recruitment is the point of concern of the Belgium publication l’essentiel<br><br />
<br />
Initiative of the Ile de France region, MetaLab 3D, which is a kind of laboratory, dedicated to creation of new regional territories<br />
[http://www.artesi.artesi-idf.com/public/article.tpl?id=15730 Assises du Numériques event] <br><br />
<br />
The Belgium publication[http://www.lessentiel.lu/news/economie/story/15738394 L’essentiel] published an interesting interview of Gary Cywie, a recruitment specialist at the occasion of the ‘Workings Worlds’, virtual tradeshow dedicated to recruitment. Can you recruit someone if you don’t see him/her in real life?<br><br />
<br />
Very interesting article in [http://playtime.blog.lemonde.fr/2008/06/02/le-baby-boom-des-mondes-virtuels/ LeMonde.fr] that propose a complete report (based on the KZero Research results) on existing virtual worlds, Second Life of course, but also Habbo, WeeWorld, IMVU, Neopets, There, Virtual MTV, HipiHi, Home…<br />
Virtual Worlds’ baby boom<br><br />
<br />
[http://www.worldtempus.com/wt/1/11615/7991 World Tempus]: Detailed story on the Hublot adventure in Second Life. Why the company decided to go there, what worked well and not. A very detailed SWOT is also available. How Hublot dreamt of Second Life. <br><br />
<br />
[http://www.pcinpact.com/actu/news/43972-paralysie-Second-Life-deplacement-musculaire.htm PC inpact] presented the amazing story of the Japanese paralyzed guys who walked for the first time in Second Life. Paralyzed in the real life, he walks in Second Life <br><br />
<br />
[http://www.jetsetmagazine.net/culture/revue,presse/lartiste-wafa-bourkhis-a-la-conquete-du-monde-virtuel.21.6122.html Jet Set Magazine]: Presentation of ‘Second Live’ virtual exposition and of Wafa Bourhis, a 3D and virtual specialist artist. Wafa Bourhis wants to conquer Virtual Worlds <br><br />
<br><br />
<br><br />
Japan Trends <br><br />
--Excitement among Japanese residents about SL5B.<br><br />
Japanese communities and organizations such as VWBC, an in-world TV station operated by Prof. Mitsubuchi of Digital Hollywood University, Kansai SL Owners' Association, an organization of SIM owners in Kansai, SUN and many Japanese SL users attended SL5B. It was quite different from last year which indicates how enthusiastic Japanese solution providers and users have become about SL. Particularly the concert in which four Japanese bands played on the Main Stage of SL5B on 27th May generated a lot of excitement among both Japanese and non-Japanese audiences. <p><br />
<br><br />
Key Coverage<br><br />
<br><br />
Monthly ASCII (magazine, August issue) – May 8th, NTT announced a capital and business alliance with ngi group to enter the 3D internet and metaverse market. <br />
SUN Co., Ltd. created “Ldex”, a system enabling exchanges between L$ and other currencies. Transactions between L$ and JPY started this April. <br><br />
<br><br />
Monthly ASCII (magazine, August issue) – An editorial comment on Second Life included the following: The word “Kasou-Sekai” (used for “virtual worlds” but directly translated as “hypothetical worlds”), I believe is not the perfect phrase to describe metaverses. The word “hypothetical” makes it seem all imaginary and not based on reality. I feel doubt about that after seeing, surprisingly, many people distressed over love relationships on SL. Before metaverses become largely popular we better give a second thought to their true nature. <br><br />
<br><br />
Kokoku Hihyo (magazine, June/July issue) – In a feature article on advertisements in video games, online games and metaverses, there is a brief introduction of the Yamaha motorbike show as well as the Glico Pocky (famous Japanese chocolate snack) festival, both held on Second Life. <p><br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/24) – This is the story that has descriptions of other Japanese VWs. For full translation, email Melissa@lindenlab.com. <br><br />
<br><br />
Nikkei Marketing Journal (newspaper, 6/30) – METABIRDS will open an online virtual commodities market for trading virtual commodities made on metaverses such as Second Life. The market will open July 10th. <br><br />
<br><br />
Depart Shimbun (newspaper, 6/25) – Japanese supermarket giant Mitsukoshi is holding the “Austrian Exhibit in Cyberspace” on Second Life in the “Mitsukoshi Second Life branch.” <br><br />
<br><br />
[http://www.yomiuri.co.jp/net/news/20080630nt0c.htm Yomiuri Online] (online, 6/29) – The Japanese Cabinet Office opened the “Museum of Disaster Prevention”, a museum themed on disaster prevention on metaverse Second Life.<br><br />
<br><br />
[http://www.secondtimes.net/metaverse/episode/20080630_open.html The Second Times] (online, 6/29) – Resonant Solutions Co. opened a virtual open campus service geared for Japanese college universities and technical schools starting July 1st. <br><br />
<br><br />
[http://www.secondtimes.net/metaverse/event/20080627_sl5b.html The Second Times] (online, 6/26) – “SL5B”, an event celebrating the fifth year of Second Life, hosted by Linden Lab, is being held today starting 14:00. There will be four Japanese artists performing live on stage. <br><br />
<br><br />
[http://www.secondtimes.net/news/japan/20080626_virtualwalker.html The Second Times] (online, 6/26) – Kadokawa X Media sold the second issue of “Virtual Walker” on July 27, a magazine intended for the “virtual” generation. Japanese idol Shoko Nakagawa and comedian Junichi Shigeki were on the cover.<br><br />
<br />
==Week Ending June 27, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
<br><br />
<b>US Trends</b><br><br />
--Several publications and blogs, beyond inworld press, picked up the fifth birthday announcement. <br><br />
--This week, Cisco’s CEO praised virtual worlds as lucrative business tools during his inworld press conference, and coverge of the business uses has been positive this week. <br><br />
--We’ve seen an increase in stories on science and research being done in Second Life, another positive trend in the news.<br><br />
<br><br />
Coverage of SL5B birthday announcement:<br><br />
<br><br />
[http://www.bizjournals.com/sanfrancisco/stories/2008/06/16/daily39.html San Francisco Business Times]<br><br />
<br />
[http://blog.wired.com/games/2008/06/second-life-cel.html WIRED]<br><br />
<br />
[http://communities.canada.com/shareit/blogs/gamesnews/archive/2008/06/20/second-life-celebrates-its-5th-birthday.aspx Canada.com]<br><br />
<br />
[http://www.betanews.com/article/Second_Life_to_host_a_twoweek_gala_expo_with_realworld_speakers/1213999231 Beta News]<br><br />
<br />
[http://kotaku.com/5018266/second-life-celebrates-five-years Kotaku]<br><br />
<br><br />
Other coverage:<br><br />
<br><br />
[http://scienceblogs.com/digitalbio/2008/06/personal_genomics_and_visiting.php Science Blogs] announces a presentation to be given in Second Life on personalized genetics.<br><br />
<br />
[http://www.alleyinsider.com/2008/6/ciscos_john_chambers_in_second_life Silicon Alley Insider], in a post by Reuter’s Eric Krangel, comments on Cisco’s involvement in Second Life, even though it’s thought that it is an “overhyped ghost town.”<br><br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d19-Virtual-Thursdays-Chapter-Two-Avatars-Roam The Examiner] writes a follow up piece on its initial analysis of the virtual world, focusing on the word “avatar.”<br><br />
<br />
[http://www.mlive.com/business/annarbornews/index.ssf?/base/business-6/1214232018117590.xml&coll=2 MLive] discusses the University of Michigan’s use of Second Life for research.<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=318544&intsrc=hm_list Computerworld] presents the potential for business uses of virtual worlds, citing Second Life as one of the leading platforms. Also picked up in [http://www.networkworld.com/news/2008/062308-have-your-avatar-call-my.html?hpg1=bn Network World].<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9103079&taxonomyId=11&intsrc=kc_top Computerworld] also posts on a Q&A with the CEO of Cisco inworld, predicting that virtual worlds will “explode” in terms of business uses.<br><br />
<br />
[http://www.webcpa.com/article.cfm?articleid=28169 WebCPA] reports on the entry of several CPA firms into Second Life.<br><br />
<br />
[http://www.businessweek.com/innovate/next/archives/2008/06/i_just_read_the.html BusinessWeek] comments on an article in McKinsey’s Quarterly on open innovation, citing Second Life news as being outdated. The original [http://www.mckinseyquarterly.com/Information_Technology/Networking/next_step_in_open_innovation_2155_abstract McKinsey] article is available by subscription.<br><br />
<br><br />
<br><br />
<b>UK Trends</b><br><br />
<br><br />
--A positive focus in the press has been on the green benefits of Second Life. The carbon goggles tool was picked up by both the BBC and Guardian<br><br />
--Continued use of Second Life by UK universities. Glasgow Caledonian University has entered the virtual world to join many of its UK counterparts. Education continues to be a positive topic.<br><br />
<br />
Carbon goggles coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/sci/tech/7470057.stm BBC News] reports on the creation of goggles which allow users in Second Life to witness and monitor carbon emissions from various objects and processes. <br><br />
<br />
[http://blogs.guardian.co.uk/digitalcontent/2008/06/_mashed_2008_second_lifes_gree.html Guardian] reports how carbon goggles have been created which allow users to see carbon emissions in Second Life.<br><br />
<br />
Other coverage:<br><br />
<br />
[http://blogs.ft.com/techblog/2008/06/squarer-moo-moves-into-business-cards/ Financial Times blog] reports that Second Life avatars are being selected to be placed on the back of business cards sold by Moo, the maker of calling cards for the web 2.0 generation.<br><br />
<br />
[http://www.metro.co.uk/news/article.html?in_article_id=184114&in_page_id=34&in_a_source Metro] describes how Glasgow Caledonian University has created a virtual campus in Second Life, allowing students to attend lectures and hold study groups online. <br><br />
<br />
[http://www.computerweekly.com/blogs/it-collaboration-technology-blog/2008/06/with-this-tweet-i-thee-wed.html ComputerWeekly.com] discusses what a virtual wedding would be like.<br><br />
<br />
[http://www.pocketgamer.co.uk/r/Mobile/Lamity/news.asp?c=7318 Mobile News] reports how a Japanese Mobile Games Firm has created a Second Life-style Virtual World purely for mobile phones.<br><br />
<br />
[http://www.electronicsweekly.com/Articles/2008/06/23/43976/warren-savage-on-our-virtual-future.htm Electronics Weekly] reflects on the importance of the digital world for businesses in the future. <br><br />
<br />
[http://www.pressdispensary.co.uk/feed/991807.php Press Dispensary] describes how New Business Horizons, who run the Blue Horizon Business Park in Second Life, won the ‘Best Use of Technology’ Award from the Docklands Business Club and the East London Chamber of Commerce.<br><br />
<br />
[http://www.earthtimes.org/articles/show/evian-volleys-back-into-the-digital-realm-with-top-spin-3,446183.shtml The Earth Times] reports how Evian are entering the world of online gaming, after last year becoming part of Second Life.<br><br />
<br><br />
<br><br />
<b>Germany Trends</b> <br><br />
<br><br />
--The big news about Second Life in Germany was from last week’s article about an alcohol addict who found help in Second Life, which was picked up by several publications – this is a good example of how non-profit organizations can use Second Life<br><br />
<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235,00.html Spiegel online], one of the biggest German online news sites, published a positive article about an alcohol addict. She found help in Second Life and is now dry for over three years. This article was picked up by [http://www.nachrichten.ch/detail/312340.htm Nachrichten.ch], [http://derstandard.at/?url=/?id=3384767 der Standard], [http://www.pressetext.de/pte.mc?pte=080620004 Pressetext.de] and [http://www.cynamite.de/pc/news/more/second_life_jetzt_auch_mit_virtueller_suchtberatung/10598/second_life_jetzt_auch_mit_virtueller_suchtberatung.html Cynamite.de].<br><br />
<br />
[http://www.dradio.de/dkultur/sendungen/thema/805993/ Deutschlandradio Kultur] had a long and realistic interview with one of the most renowned professor for media studies, Norbert Bolz. They talk about the first five years of Second Life.<br><br />
<br />
[http://www.cio.de/strategien/projekte/855522/ CIO] reports about the Gartner study, which says that at the moment 90 percent of all companies in virtual worlds fail within the first 18 months, but the article gives tips and ideas how a company can succeed in virtual worlds.<br><br />
<br />
[http://www.wort.lu/articles/6620650.html Wort.lu], a Luxemburg newspaper, published a rather neutral article about the head of the steel company Mittal, Lakshmi Mittal, who held an interview with investors in Second Life. This was picked up by the newspaper [http://www.finanzen.net/eurams/archiv/berichte_detail.asp?pkBerichtNr=159769 Euro am Sonntag].<br><br />
<br />
[http://www.ecin.de/news/2008/06/18/12039/?rcol Ecin.de] published the results of the study from House of Research. The study gives a neutral overview on their findings like the age, education and income of Second Life users.<br><br />
<br />
<br><br />
<b>France Trends</b><br><br />
--Second Life anniversary has a good visibility in press this week. All articles are quite positive presenting this anniversary as a proof of good health.<br> <br />
--Saint Gobain Glass and Stonefield In world launched the first event of the new Saint Gobain Glass’ island. <br><br />
<br />
Second Life’s anniversary<br><br />
<br />
Several blogs and publications mentioned the beginning of the festivities launched by Philip (7 articles).<br><br />
[http://www.itrmanager.com/articles/79020/second-lifre-fete-5-ans-br-mettre-oeuvre-mondes-virtuels-3-etapes.html ITR Manger]<br><br />
[http://www.20minutes.fr/article/238872/High-Tech-Second-Life-cinq-ans-bien-reels.php 20 Minutes]<br><br />
[http://www.neteco.com/145492-second-life-fete-ans.html Neteco]<br><br />
[http://www.imarginal.com/actualites/second-life-fete-ses-5-ans/ IMarginal]<br><br />
[http://www.journaldugamer.com/index.php?2008/06/23/7473-second-life-a-cinq-ans Journaldugamer]<br><br />
[http://slandreamedia.wordpress.com/2008/06/25/bilan-des-5-ans-et-vente-de-paris-1900-sur-second-life/ slandreamedia]<br><br />
[http://graphic.tumblr.com/post/39666680/second-life-5-ans graphic tumbir]<br><br />
<br />
Saint Gobain Glass in Second Life<br><br />
<br />
Saint Gobain Glass will organize Wednseday 25th a conference on Environement and Glass. It’s the beginning of a longer initiative of the company that will organize others actions in September (5 articles)<br><br />
[http://www.paperblog.fr/827832/ce-que-vient-faire-saint-gobain-glass-dans-second-life/ PaperBlog]<br><br />
[http://www.virtualworldsnews.fr/2008/06/24/saint-gobain-glass-s%E2%80%99implante-dans-second-life/ Virtual Worlds News]<br><br />
[http://www.david-castera.com/?2008/06/23/390-saint-gobain-glass-dans-second-life David Casetera]<br><br />
[http://cgt-cognac.over-blog.com/article-20698990.html CognacBlog]<br><br />
[http://slmag.fr/secondlife/?p=566 Slmag]<br><br />
<br />
<br><br />
<b>Japan Trends</b><br><br />
<br />
--There were a couple of new business entry news this week. One is that As Know As, a popular Japanese fashion brand in RL, opened a SL branch. Another is the Commercial Department of the Austrian Embassy started the "Austrian Fair in Cyberspace" in cooperation with Mitsukoshi Department at the Mitsukoshi SIM.<br />
<br />
<br><br />
Key Coverage<br />
--<b>Denki Shimbun</b> (newspaper, 6/16) – Metaverses to interconnect. “Before the Internet, each individual manufacturer had its own unique online services, which of course became obsolete with the birth of the Internet. At 3Di, we are working on what we call the ‘interverse’, interconnecting metaverses on an open source level,” says Suguru Kamata of 3Di. <br />
<br><br />
--[http://itpro.nikkeibp.co.jp/article/NEWS/20080619/308743/ Nihon Keizai Shimbun] (newspaper, online 6/20) – Akinori Yonezawa, Professor at Tokyo University, won the Dahl-Nygaard Prize for creating a system linking several programs called “concurrent object-oriented languages.” The system is used on metaverse SL as well.<br />
<br><br />
--<b>Nihon Seni Shimbun</b> (newspaper, 6/19) – The trade activities department of the Austrian embassy will display products on metaverse SL for the first time with the help of Japanese retailer Mitsukoshi, between June 25th to the 29th. <br />
<br><br />
--<b>Nihon Keizai Shimbun</b> (newspaper, 6/21) – General shareholders meetings are being held for companies closing accounts in March. Impress Holdings, is holding a virtual shareholders meeting on SL simultaneously with its real life meeting.<br />
<br><br />
--<b>The Wall Street Journal Asia</b> (newspaper, 6/17) – ArcelorMittal ventures into virtual world. Aim is to reach out to younger investors through the Internet. <br />
<br><br />
--<b>The Wall Street journal Asia</b> (newspaper, 6/19) – ArcelorMittal’s first shareholders meeting in the virtual Internet worlds of SL was married by poor attendance and choppy audio and imaging, hiccups corporate-governance experts say will need to be overcome if other companies are going to adopt the practice.<br />
<br><br />
--[http://itnp.net/category_betsu/30/1460/ Tokyo IT Shimbun] (newspaper, online 6/10) – SL founder Phillip Rosedale talked at the VWCE2008. The event generated much excitement due largely to the presence of user participants. When asked about rumors of Linden Labs ailing business, Phillip replied, “We are not considering a stock-market flotation, but we have plenty of earnings and funds.” He also expressed his ideas for enhancing Japanese support systems.<br />
<br><br />
--[http://itnp.net/category_betsu/26/1476/ Tokyo IT Shimbun] (newspaper, online 6/10) – VWCE2008 was held during the last week of May, and SL founder Phillip Rosedale gave a talk. “We will enhance Japanese support systems”, he said. <br />
<br><br />
--[http://itnp.net/category_betsu/26/1512/ Tokyo IT Shimbun] (newspaper, online 6/17) – Nihon TV’s program “Digital no Konjo” – a program recorded mainly on SL, won the Japan Film and Television Technology Association Video Technology Promotion Awards. Along with this, SL reached its 5th year since the starting of services, and held a ceremonial event.<br />
<br><br />
--[http://www.secondtimes.net/news/japan/20080620_mobie.html The Second Times] (online, 6/20) – able seed Co., Ltd which runs the “Kenroku” SIM and online video portal “mobie” have formed a business alliance.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080620_abc.html The Second Times] (online, 6/20) – Asahi Broadcasting Corporation have started giving out toy airplanes of their mascot character “Cu-Cu” and other items for free on SL.<br />
<br> <br />
--[http://www.secondtimes.net/news/world/20080620_av.html The Second Times] (online, 6/20) – Linden Lab has added different types of default avatars to SL. Some are unique like a “cardboard box robot”.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080619_sagi.html The Second Times] (online, 6/19) – Everyone on Alert! There is a current L$ fraud going on in SL! <br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/19/939 All-in-One INTERNET] magazine 2.0 (online, 6/19) – Singer-songwriter and popular artist on SL, Sora Izumikawa, has been chosen to compose music for the SL ballet group “BalletPixelle”.<br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/18/936 All-in-One INTERNET] magazine 2.0 (online, 6/18) - The trade activities department of the Austrian embassy will hold the “Austrian exhibition in Cyberspace” in cooperation with MITSUKOSHI, Ltd., and will display in the Mitsukoshi SIM starting the 25th and running to the 29th.<br />
<br> <br />
--[http://www.nikkeibp.co.jp/style/eco/column/bim/080617_03/ Nikkei BPnet] (online, 6/17) – An F1 race in the world of architecture. A race to build a building on BIM (Building Information Modeling – think of it as a professional version of SL) within 24 hours.<br />
<br> <br />
--[http://www.secondtimes.net/metaverse/event/20080617_100candle.html The Second Times] (online, 6/17) – Turning your lights off on SL as well …”A night of a million candles” – People turned their lights off and spent the night with only the light of candles for an event ongoing since 2003. This year the event was held both in real life and virtual life.<br />
<br> <br />
<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[http://www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=77818Linden Lab PR Update2008-07-12T00:14:29Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending July 11, 2008==<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Trends we’ve noticed: <br><br />
--The IBM announcement was generally well received by mainstream business press, with great pieces appearing in the Wall Street Journal and the FT<br><br />
--Google’s launch of Lively boosted our coverage, although some Valley blogs took a cynical perspective on the news this week<br><br />
--Healthcare and science continue to be dominant themes in the press<br><br />
<br><br />
IBM--LL Interoperability coverage:<br />
<br><br />
[http://blogs.wsj.com/biztech/2008/07/08/avatars-escape-second-life-leave-clothes-behind/#comments Wall Street Journal] – Avatars Teleport Away from Second Life<br><br />
[http://blogs.ft.com/techblog/2008/07/second-lifes-maiden-voyage-across-the-metaverse/ Financial Times] – Second Life’s maiden voyage across the metaverse<br><br />
[http://www.techcrunch.com/2008/07/08/ibm-and-second-life-announce-interoperability-project-but-bridging-virtual-worlds-is-the-wrong-answer/ TechCrunch] - IBM And Second Life Announce Interoperability, But Bridging Virtual Worlds Is the Wrong Answer<br><br />
(Also on [http://www.washingtonpost.com/wp-dyn/content/article/2008/07/08/AR2008070801703.html Washington Post])<br><br />
[http://www.technologynewsdaily.com/node/10022 Technology News Daily] - Virtual World Interoperability Milestone<br><br />
[http://www.readwriteweb.com/archives/virtual_world_interoperability.php ReadWriteWeb] - Linden Labs and IBM Break the Metaverse Barrier, Teleport Across Virtual Worlds<br><br />
[http://www.virtualworldsnews.com/2008/07/ibm-and-linden.html Virtual World News] - IBM and Linden Lab Officially Announce OpenSIM Interoperability<br><br />
[http://dusanwriter.com/?p=698 Dusan Writers Metaverse] - Teleport to opensim from second life: interoperability and the decentralized grid<br><br />
[http://crispygamer.com/_GeneratedPages/news/newsitem1459.aspx Crispy Gamer] – When Worlds Collide: The Great Avatar Transfer<br><br />
[http://www.sutor.com/newsite/blog-open/?p=2396 Bob Sutor’s Open Blog] – Hopping from one world to another<br><br />
[http://www.informationweek.com/news/personal_tech/virtualworlds/showArticle.jhtml?articleID=208803274 Information Week] - IBM, Second Life Demo Virtual World Interoperability<br><br />
[http://www.fool.com/investing/high-growth/2008/07/09/ibm-moves-into-the-virtual-world.aspx The Motley Fool] - IBM Moves Into the Virtual World<br><br />
[http://abclocal.go.com/wpvi/story?section=news/right_now_on_the_net&id=6255538 6abc.com] - Right Now On The Net<br><br />
[http://news.digitaltrends.com/news-article/17231/ibm-second-life-move-between-worlds Digital Trends Beta] - IBM, Second Life Move Between Worlds <br><br />
[http://www.nytimes.com/2008/07/09/technology/09google.html?bl&ex=1215748800&en=bfa61dce8f16e341&ei=5087%0A The New York Times]’ Brad Stone posts an article on Lively, featuring the statement the team provided from Mark.<br><br />
[http://latimesblogs.latimes.com/technology/second_life/index.html The LA Times]’ Alana Semuels also posts on Lively; she had requested our response to Lively prior to its launch, though we were unable to provide her with comment at the time, as we had not yet seen the details of the announcement.<br><br />
<br />
Other Coverage:<br><br />
<br />
[http://www.cio.com/article/429513/Using_Virtual_Worlds_to_Run_Your_Network_Operations_and_Data_Centers CIO] examines how businesses have been using Second Life as a publicly accessible space for selling, recruiting and other interactions. The team had connected the journalist with Joe for this opportunity to discuss using virtual worlds as data centers.<br />
<br><br />
[http://www.msnbc.msn.com/id/25598520/ Baltimore Business Journal] reports that accountants from Maryland are using Second Life more frequently to potentially network with new clients. The team connected the journalist with John Z for comments that are included in this piece. Also picked up on MSNBC.<br />
<br><br />
[http://news.cnet.com/8301-1023_3-9986465-93.html?hhTest=1 CNET] cites the recent Christian Science Monitor article on virtual study abroad, which resulted from the proactive team’s pitching efforts.<br />
<br><br />
[http://mmorpg.qj.net/Second-Life-virtual-world-expands-by-44-percent/pg/49/aid/121981 MMORPG Blog] reports that the total number of regions owned by Residents increased by 44.2 percent in Second Life.<br />
<br><br />
[http://www.purdueexponent.org/index.php/module/Section/section_id/17?module=article&story_id=11967 The Purdue Exponent] announces the creation of The Purdue Center for Serious Games and Learning in Virtual Environments as a place for professors to collaborate on their work with virtual environments and video games. <br />
<br><br />
[http://www.fiercehealthcare.com/story/feds-worry-over-net-drug-sales-cigna-rolls-out-second-life-community/2008-07-09 FierceHealthcare] reports that Cigna is developing its own Second Life community to encourage drug prevention and awareness.<br />
<br><br />
[http://www.g4tv.com/thefeed/blog/post/686835/Exploratorium_Streams_Sun_To_Second_Life.html G4TV.com] announces that the Exploratorium will stream a total eclipse of the sun from China to Second Life.<br />
<br><br />
[http://www.tmcnet.com/usubmit/2008/07/06/3532459.htm TMCnet] reports that Washington State Students are now able to take classes online in Second Life.<br />
<pr><br />
[http://www.thestandard.com/news/2008/07/10/linden-lab-ceo-responds-lively-and-vivaty The Industry Standard] reports on Mark’s letter to the Residents.<br />
<br><br />
[http://media.www.redandblack.com/media/storage/paper871/news/2008/07/10/Variety/When-A.Band.Loves.A.Woman.Allison.Weiss-3389541.shtml Red and Black] features Allison Weiss, a singer who was recently nominated for the 2008 Flagpole Best Solo Performer, who performed for fans on Second Life.<br />
<br><br />
[http://www.pressofatlanticcity.com/106/story/202249.html Press of Atlantic City.com] reports that the new virtual offices of the New Jersey Association of Realtors are almost completed. <br />
<br><br />
[http://www.keyetv.com/content/news/coverstory/story.aspx?content_id=3dfff828-a754-461d-ba57-e55772de4a4c CBS Keye TV] in Texas reports that with teen employment down 60 percent, many of them are using virtual worlds like Second Life to make money by creating and selling digital goods and services.<br />
<br><br />
[http://gigaom.com/2008/07/09/googles-lively-is-a-different-beast/ GigaOm]’s Wagner James Au points out the significant differences between Google’s Lively and immersive virtual worlds like Second Life.<br />
<br><br />
<br><br />
<br />
UK Trends we’ve noticed:<br><br />
<br><br />
--The general tone of the press is very positive, with the Linden Lab/IBM announcement and Google’s release of ‘Lively’ there were many articles discussing the development and evolution of virtual worlds in a positive light. <br><br />
--Two articles describing the ongoing problem of malware and griefing<br><br />
<br><br />
[http://www.ft.com/cms/s/850da006-4859-11dd-a851-000077b07658,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F850da006-4859-11dd-a851-000077b07658%2Cs01%3D1.html%3Fnclick_check%3D1&_i_referer=&nclick_check=1 Financial Times] Philip’s by-lined article ‘Virtual worlds, after the hype]<br />
<br><br />
IBM--LL Interoperability coverage:<br />
<br><br />
[http://www.bbc.co.uk/blogs/technology/2008/07/avatars_a_go_go.html BBC] describes Second Life as ‘first out of the gate’ in regard to teleporting avatars, though the article sarcastic in regard to the official statement declaring it to be a ‘historic day…’: <br />
<br><br />
[http://www.computerweekly.com/Articles/2008/07/09/231413/second-life-teleports-into-another-world.htm Computer Weekly] reports on the partnership between Linden Lab and IBM, as well as providing details of the ‘Architecture Working Group's’ (AWG) website.<br />
<br><br />
[http://www.product-reviews.net/2008/07/09/googles-lively-vs-ibm-metaverse-and-second-life-virtual-world/ Products Review] provides a comparison of Google’s ‘Lively’ Vs Second Life/IBM.<br />
<br><br />
Lively coverage related to SL:<br />
<br><br />
[http://technology.timesonline.co.uk/tol/news/tech_and_web/article4304556.ece The Times] describes the key features of Lively, and its move into the virtual space is said to validate the usefulness of virtual worlds. Second Life is described as a sprawling online world, with brands such as IBM, Sony, BMW and Coca-Cola having a virtual presence. The article also includes a quote stating Second life to be a ‘indispensable business tool’.<br />
<br><br />
[http://www.guardian.co.uk/technology/2008/jul/10/internet.games Guardian] describes Google’s new venture, as well as including the following paragraph about Second Life.<br />
Second Life has gone ex-growth, judging by the number of avatars online simultaneously (it rarely exceeds 64,000) but it is the place to be for experimentation. Universities and companies are still piling in, especially as SL is adopting open source and allows companies to bolt their own servers on. Nielsen Online figures show that Second Life is the third most popular application in the UK in terms of minutes spent on it (after Facebook and YouTube) with growth of 137% in the past year.<br />
<br><br />
Other coverage:<br />
<br><br />
[http://community.zdnet.co.uk/blog/0,1000000567,10008641o-2000458459b,00.htm ZDNet] discusses software development, and Second Life is described as running on 2,000 Intel servers with Debian Linux at its heart.<br />
<br><br />
[http://www.pcadvisor.co.uk/news/index.cfm?newsid=13628 PC Advisor] reports on the launch of Sony’s virtual world ‘Home’, which is to be released this fall.<br />
<br><br />
[http://www.eveningnews24.co.uk/content/news/story.aspx?brand=ENOnline&category=News&tBrand=ENOnline&tCategory=news&itemid=NOED04%20Jul%202008%2016%3A32%3A15%3A840 Norwich Evening News] reports a Norwich College will be using Second Life for advertising, training and possibly teaching purposes.<br />
<br><br />
[http://www.netimperative.com/news/revealed-the-ten-members-of-web2019s-2018500 Netimperative.co.uk] reveals Second Life is one he fastest growing sites in terms of total UK minutes.<br />
<br><br />
[http://www.hospitaliteurope.com/default.asp?title=CIGNAcreatingvirtualhealthcommunity&page=article.display&article.id=12165 Hospital IT] Europe reports CIGNA, a leading health service company, has announced the development of a virtual health care community. The island will host seminars, interactive displays, educational games and virtual health consultations to help foster real and sustainable behaviour change that improves health.<br />
<br><br />
[http://www.tsnn.co.uk/news/news.asp?article=424 Tsnn.co.uk] reports the first conference dedicated to the public policy implications of virtual worlds in the UK is set to take place in London later this month. Jim Purbick is set to speak at the event.<br />
<br><br />
<br><br />
<br />
Germany Trends we have noticed <br><br />
--Google’s “Lively” release caused a lot of coverage in which it is often compared to Second Life <br><br />
--IBM press release was picked up in some of the “Lively” articles as well as in dedicated articles <br><br />
<br><br />
Coverage:<br><br />
[http://newsticker.welt.de/index.php?channel=wir&module=dpa&id=18288766 Welt Online] published a longer article about Second Life’s cooperation with IBM. The article starts with Google’s Lively but continues to go on about the release about Second Life and IBM.<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,564732,00.html Spiegel Online] publishes a long article about “Lively” and says it can not be compared to Second Life.<br />
<br><br />
[http://www.computerwelt.at/detailArticle.asp?a=116270&n=26 Computerwelt Online] published a long article about the presence of Austrian Universities in Second life and e-learning.<br />
<br><br />
Neutral articles:<br><br />
[http://www.abendblatt.de/daten/2008/07/05/902870.html Hamburger Abendblatt Online] publishes an interview with Charles Donkor about recruiting in Web 2.0. <br />
<br><br />
[http://magazine.web.de/de/themen/digitale-welt/internet/5311164-Vor-einem-Jahr-begann-der-Hype-um-Second-Life Web.de] publishes a long article about the hype’s anniversary.<br />
<br><br />
[http://www.infoweek.ch/archive/ar_single.cfm?ar_id=21812&ar_subid=2&sid=0 Infoweek Switzerland] writes about making money on the Internet: <br />
<br><br />
<br><br />
France Moods and Trends we’ve noticed:<br><br />
--This week Google announced the launch of its virtual world, Lively. It has a huge echo in press. Articles are quite neutral, explaining the history of the birth of Lively and what is the real stake for Google. Second Life is always quoted as the ‘first born’ and as The reference.<br><br />
--IBM and Linden Lab press release has been launched this week (on Wednesday). It’s too early to evaluate the real impact of the coverage. Nevertheless, main important IT publications contacted us to have more information. That’s the proof it’s a important announcement on the Virtual World market.<br><br />
<br><br />
IBM--LL Interoperability coverage:<br><br />
[http://www.journaldunet.com/solutions/breve/29271/vers-un-protocole-de-connexion-entre-les-univers-virtuels.shtml Journal du Net]<br />
[http://www.toolinux.com/news/formats_ouverts_et_interoperabilite/open_grid_protocol..._et_les_mondes_virtuels_se_sont_mis_a_se_parler_ar10827.html Linux.com]<br />
[http://www.blog.adminet.fr/la-version-officielle-de-la-pr...-synd0072144.html Adminet]<br />
<br><br />
<br><br />
<br />
Japan Moods or Trends we’ve noticed – <br><br />
Japanese universities actively carrying out projects in SL<br />
<br><br />
Waseda University opened a virtual campus on its own Waseda University SIM on the 1st of July. The Social System Engineering Laboratory of Waseda University has owned a SIM called 'Waseda' since October 2007 and has been practicing many in-world activities. However, this is for the first time for Waseda University itself to own a SIM and officially carry out activities in SL. The university will utilize the SIM as a research facility in VWs for internal and external researchers and will also carry out a cross-cultural research project using 3D virtual worlds with Princeton University, which already has a virtual campus in SL.<br><br />
<br />
And Tohoku University and Yamagata University jointly conducted a demonstration live-streaming experiment of TV news from the Toyako G-8 Summit in Hokkaido, on Niseko3 SIM with the support of Hokkaido Broadcasting Company, HBC. Additionally, Hosei University, which already owns Hosei University SIM, held a seminar on e-learning and streamed the video to the Hosei University SIM. And finally, as mentioned before in our Weekly Reports, Keio University and Tokyo University are also utilizing SL for research. <br />
We expect to see more in-world activity by Japanese universities in the near future. <br />
<br><br />
Key Coverage<br />
<br><br />
[http://newsing.jp/entry?url=www.jiji.com%2Fjc%2Fzc%3Fkey%3D%25a5%25bb%25a5%25ab%25a5%25f3%25a5%25c9%25a5%25e9%25a5%25a4%25a5%25d5%26k%3D200806%2F2008063000934 Sankei Shimbun], [http://sankei.jp.msn.com/life/education/080701/edc0807011235007-n1.htm Fuji Sankei Business i], Adver Times (newspaper, online, 7/2, 7/1) – June 30th, Waseda University announced they will open a new campus online on 3D metaverse Second Life. The campus will be used as a space for interaction between students from other countries. Universities overseas such as Princeton and Harvard have already opened virtual campuses. <br />
<br><br />
<i>Nikkan Kogyo Shimbun</i> (newspaper, 7/2) – Waseda University will start a cross-cultural exchange project with Princeton University through Second Life. Waseda opened a campus online as a place where students can interact.<br />
<br><br />
<i>Nikkei Sangyo Shimbun</i> (newspaper, 7/1) – METABIRDS will soon open a website for selling and purchasing items and merchandise used within metaverses such as Second Life.<br />
<br><br />
[http://www.yomiuri.co.jp/net/news/20080630nt0c.html Yomiuri Shimbun], [http://www.yomiuri.co.jp/dy/national/20080701TDY02307.htm The Daily Yomiuri] (newspaper, online, 6/30, 7/1) – The Cabinet Office is planning to open a virtual museum devoted to disaster management in Second Life, “a globally popular Internet site.”<br />
<br><br />
[ http://search.japantimes.co.jp/cgi-bin/nn20080702b3.html The Japan Times](newspaper, 7/2) – Waseda University opened a campus Tuesday in Second Life. The private Tokyo university will use the virtual campus to promote joint studies with Princeton University of the U.S., which has already opened a campus in Second Life. <br />
<br><br />
Online<br><br />
<br><br />
[http://www.secondtimes.net/news/world/20080707_nielsen.html The Second Times] (online, 7/8) – According to “Nielsen Online”, metaverses Second Life and Club Penguin both ranked among the Top 10 fastest growing web services in England. <br />
<br><br />
[http://www.secondtimes.net/news/japan/20080707_tohoku_yamagata.html The Second Time (online, 7/7) – Tohoku University and Yamagata University started a demonstration live-streaming broadcast of the Hokkaido Toyako Summit.<br />
<br><br />
[http://japan.internet.com/release/372.html Japan.Internet.Com] (online, 7/6) – An audience participation event was held in SL by U.S. English Robin, whose CEO Mr. Fox said, “Up until now there were not many opportunities for audience participation through TV and radio, and it was hard to grasp the true reactions of the viewing audience. The ability to communicate between the promoter and the audience that the Internet has brought us will lead to more possibilities for future company promotions and the broadcasting field as well.”<br />
<br><br />
[http://web-tan.forum.impressrd.jp/n/2008/07/07/3493 All-in-One INTERNET magazine 2.0] (online, 7/6) – Masashi Hagiwara of NetRatings Japan Inc. and Kentaro Emura of Video Research Interactive Inc. talked about the differences between the numbers of website traffic and web audience ratings.<br />
<br><br />
[http://blogs.itmedia.co.jp/knowledge/2008/07/post-56aa.html ITmedia] (online, 7/6) – Unlike the first generation of virtual worlds where the main focus was on recreating the real world as close as possible like Second Life, the second generation of virtual worlds would be focused more on a widespread variety of unrealistic but eye-catching virtual content.<br />
<br><br />
[http://www.secondtimes.net/metaverse/spot/20080702_horiba.html The Second Times] (online, 7/1) – HORIBA, Ltd. opened the “HORIBA MUSEUM of SUPER NATURAL SENSOR”, a museum where you can learn on Second Life about the “sensoring” ability of wild animals.<br />
<br><br />
<br><br />
<br />
==Week Ending July 4, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
US Trends <br><br />
--Vollee announcement<br><br />
--Medical uses of Second Life<br><br />
<br><br />
Vollee coverage:<br><br />
[http://crave.cnet.com/8301-1_105-9958201-1.html CNET Crave blog]<br><br />
[http://www.download.com/8301-2007_4-9958201-12.html Download.com]<br><br />
<br />
[http://venturebeat.com/2008/06/03/vollee-helps-second-life-make-the-leap-into-mobile/ Venture Beat]<br><br />
<br />
[http://latimesblogs.latimes.com/technology/2008/06/testing-second.html Los Angeles Times]<br><br />
<br />
[http://www.alleyinsider.com/2008/6/second_life_goes_mobile Silicon Alley Insider] <br><br />
<br />
[http://mmorpg.qj.net/Second-Life-for-mobile-phones-hits-beta/pg/49/aid/120839 MMORPG] <br><br />
<br />
[http://www.gamesondeck.com/news/1573/vollee_debuts_second_life_mobile_.php Games on Deck] <br><br />
<br />
[http://mobile-voip.tmcnet.com/topics/mobile-communications/articles/30010-virtual-world-goes-mobile.htm TMC Net] <br><br />
<br />
Other coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,361822,00.html FOX News] reports on Keio University’s medical breakthrough that allows a paralyzed patient to walk in Second Life. The story originated from the [http://afp.google.com/article/ALeqM5g7BHpQou-bdeIEgRgWm5UDMI73UA AFP]. <br><br />
<br />
[http://blog.wired.com/games/2008/06/paralyzed-man-w.html WIRED] discusses the recent breakthrough of Keio University researchers, as a result of a rapid response pitch. <br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20080602.wratthetop02/BNStory/ The Globe and Mail] presents an interview with interview with Gerri Sinclair, executive director of the Masters of Digital Media Program Centre for Digital Media in Vancouver, who is very bullish on virtual worlds for business, education, healthcare, and more. <br><br />
<br />
[http://www.omaha.com/index.php?u_page=1208&u_sid=10346217 The Omaha World Herald] reports on the Second Life economy and the people who are making real money with inworld businesses. The team provided background information on Second Life for this story, which is also posted on [http://www.linuxinsider.com/story/The-Tangible-Value-of-Virtual-Money-63213.html LinuxInsider]. <br><br />
<br />
[http://www.geek.com/california-university-teaches-on-campus-in-second-life-20080602/ Geek.com] reports on San Jose State University’s new campus in Second Life. Also posted on [http://tech.yahoo.com/blogs/hughes/27994 Yahoo! Tech] and [http://dvice.com/archives/2008/05/pretend_classro.php DVICE].<br><br />
<br />
[http://www.mercurynews.com/salpizarro/ci_9452199?nclick_check=1 The San Jose Mercury News] reports on a summit being hosted at the Tech Museum on virtual worlds featuring a presentation by Philip. <br><br />
<br />
[http://www.readwriteweb.com/archives/could_struggling_economy_help_second_life.php ReadWriteWeb] posts a story on the growth of Second Life’s popularity in a struggling economy. <br><br />
<br />
[http://www.designnews.com/blog/460000246/post/610027461.html Design News] reports on a mass transit system that was designed in Second Life. <br><br />
<br><br />
UK Trends <br><br />
--Business use of Second Life<br><br />
<br><br />
Coverage:<br><br />
<br><br />
[http://www.businessweekly.co.uk/analysis/green-fields-ahead-for-business.html Business Weekly] discusses the future of business and technology. Second Life is described as a big and growing sector. <br><br />
<br />
[http://www.vnunet.com/computing/analysis/2217780/pizza-chain-builds-customer-4025210 VNUNet] reports the presence of Domino’s Pizza within Second Life.<br><br />
<br />
[http://www.mobile-ent.biz/news/30617/Volle-brings-Second-Life-to-mobile Mobile Entertainment] reports Second Life is available through Vollee on mobile phones.<br><br />
<br />
[http://www.btplc.com/today/art78044.html BT Today] reports BT’s pioneering online service for small businesses, BT Tradespace, is setting up shop for a trial period in Second Life.<br><br />
<br />
[http://www.mmm-online.com/Second-Coming/article/110736/ Medical Marketing and Media] discusses the benefits of Second Life to pharma healthcare.<br><br />
<br><br />
<br><br />
Germany Trends<br><br />
<br><br />
--Vollee brings Second life onto mobile phones<br><br />
--Dresdner Bank, one of the biggest German banks, is entering Second Life (on a small basis)<br><br />
--On a panel discussion about legal regulation of virtual worlds, the participants were against intervening too much in virtual environments<br><br />
<br />
One of the biggest news this week that has been covered by several publications like [http://www.golem.de/0806/60171.html Golem.de], [http://www.dasjournal.net/news/308/ARTICLE/8812/2008-06-04.html ZDNet.de] and [http://www.zdnet.de/news/tkomm/0,39023151,39191723,00.htm Dasjournal.net] is that Vollee has managed to bring Second Life onto the mobile phones. <br><br />
<br />
[http://www.zdnet.de/news/tkomm/0,39023151,39191563,00.htm ZDNet.de], [http://www.macnews.de/news/108591.html Macnews.de] and [http://www.ecin.de/news/2008/06/02/11987/index.html?rcol Ecin.de] have reported that one of Germany’s biggest banks, the Dresdner Bank, has entered Second Life and is cooperating with Apfelland and the Volkshochschule Goslar. <br><br />
<br />
On a conference about new forms of learning there has been a very interesting panel discussion about whether real law can be applied to virtual worlds. The statement of the participants was that virtual environments shouldn’t be over-regulated, because the users are regulating their own worlds, as [http://www.heise.de/newsticker/Warnungen-vor-Ueberregulierung-virtueller-Welten--/meldung/108679 Heise.de], [http://computerzeitung.de/loader?path=/articles/2008024/31541592_ha_CZ.html&art=/articles/2008024/31541592_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computer Zeitung], [http://internet.magnus.de/software-tools/artikel/virtuelle-welten-sind-anders.html Magnus.de] and [http://www.golem.de/0805/60057.html Golem.de] reported. <br><br />
<br />
According to [http://www.firmenpresse.de/pressinfo50468.html Firmenpresse.de], an education institution from Berlin is including the making of machinimas into their curriculum.<br><br />
<br />
Another positive article about education in Second Life appeared on [http://www.gizmodo.de/2008/06/02/zur_uni_in_second_life.html#more Gizmodo.de]. <br><br />
<br />
The Swedish embassy in Second Life is celebrating their national holiday for three days, as [http://www.bild.de/BILD/digital/avastar/2008/05/ausgabe-73/art-schwedische-botschaft,geo=4738402.html Bild.de] has found out.<br><br />
<br><br />
<br><br />
France Trends <br><br />
<br><br />
--A very interesting and detailed case study on a company that has created an Island in 2007 (Hublot)<br><br />
--Le Monde presented the results of the KZero research on Virtual Wolrds<br><br />
--The Virtual recruitment is the point of concern of the Belgium publication l’essentiel<br><br />
<br />
Initiative of the Ile de France region, MetaLab 3D, which is a kind of laboratory, dedicated to creation of new regional territories<br />
[http://www.artesi.artesi-idf.com/public/article.tpl?id=15730 Assises du Numériques event] <br><br />
<br />
The Belgium publication[http://www.lessentiel.lu/news/economie/story/15738394 L’essentiel] published an interesting interview of Gary Cywie, a recruitment specialist at the occasion of the ‘Workings Worlds’, virtual tradeshow dedicated to recruitment. Can you recruit someone if you don’t see him/her in real life?<br><br />
<br />
Very interesting article in [http://playtime.blog.lemonde.fr/2008/06/02/le-baby-boom-des-mondes-virtuels/ LeMonde.fr] that propose a complete report (based on the KZero Research results) on existing virtual worlds, Second Life of course, but also Habbo, WeeWorld, IMVU, Neopets, There, Virtual MTV, HipiHi, Home…<br />
Virtual Worlds’ baby boom<br><br />
<br />
[http://www.worldtempus.com/wt/1/11615/7991 World Tempus]: Detailed story on the Hublot adventure in Second Life. Why the company decided to go there, what worked well and not. A very detailed SWOT is also available. How Hublot dreamt of Second Life. <br><br />
<br />
[http://www.pcinpact.com/actu/news/43972-paralysie-Second-Life-deplacement-musculaire.htm PC inpact] presented the amazing story of the Japanese paralyzed guys who walked for the first time in Second Life. Paralyzed in the real life, he walks in Second Life <br><br />
<br />
[http://www.jetsetmagazine.net/culture/revue,presse/lartiste-wafa-bourkhis-a-la-conquete-du-monde-virtuel.21.6122.html Jet Set Magazine]: Presentation of ‘Second Live’ virtual exposition and of Wafa Bourhis, a 3D and virtual specialist artist. Wafa Bourhis wants to conquer Virtual Worlds <br><br />
<br><br />
<br><br />
Japan Trends <br><br />
--Excitement among Japanese residents about SL5B.<br><br />
Japanese communities and organizations such as VWBC, an in-world TV station operated by Prof. Mitsubuchi of Digital Hollywood University, Kansai SL Owners' Association, an organization of SIM owners in Kansai, SUN and many Japanese SL users attended SL5B. It was quite different from last year which indicates how enthusiastic Japanese solution providers and users have become about SL. Particularly the concert in which four Japanese bands played on the Main Stage of SL5B on 27th May generated a lot of excitement among both Japanese and non-Japanese audiences. <p><br />
<br><br />
Key Coverage<br><br />
<br><br />
Monthly ASCII (magazine, August issue) – May 8th, NTT announced a capital and business alliance with ngi group to enter the 3D internet and metaverse market. <br />
SUN Co., Ltd. created “Ldex”, a system enabling exchanges between L$ and other currencies. Transactions between L$ and JPY started this April. <br><br />
<br><br />
Monthly ASCII (magazine, August issue) – An editorial comment on Second Life included the following: The word “Kasou-Sekai” (used for “virtual worlds” but directly translated as “hypothetical worlds”), I believe is not the perfect phrase to describe metaverses. The word “hypothetical” makes it seem all imaginary and not based on reality. I feel doubt about that after seeing, surprisingly, many people distressed over love relationships on SL. Before metaverses become largely popular we better give a second thought to their true nature. <br><br />
<br><br />
Kokoku Hihyo (magazine, June/July issue) – In a feature article on advertisements in video games, online games and metaverses, there is a brief introduction of the Yamaha motorbike show as well as the Glico Pocky (famous Japanese chocolate snack) festival, both held on Second Life. <p><br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/24) – This is the story that has descriptions of other Japanese VWs. For full translation, email Melissa@lindenlab.com. <br><br />
<br><br />
Nikkei Marketing Journal (newspaper, 6/30) – METABIRDS will open an online virtual commodities market for trading virtual commodities made on metaverses such as Second Life. The market will open July 10th. <br><br />
<br><br />
Depart Shimbun (newspaper, 6/25) – Japanese supermarket giant Mitsukoshi is holding the “Austrian Exhibit in Cyberspace” on Second Life in the “Mitsukoshi Second Life branch.” <br><br />
<br><br />
[http://www.yomiuri.co.jp/net/news/20080630nt0c.htm Yomiuri Online] (online, 6/29) – The Japanese Cabinet Office opened the “Museum of Disaster Prevention”, a museum themed on disaster prevention on metaverse Second Life.<br><br />
<br><br />
[http://www.secondtimes.net/metaverse/episode/20080630_open.html The Second Times] (online, 6/29) – Resonant Solutions Co. opened a virtual open campus service geared for Japanese college universities and technical schools starting July 1st. <br><br />
<br><br />
[http://www.secondtimes.net/metaverse/event/20080627_sl5b.html The Second Times] (online, 6/26) – “SL5B”, an event celebrating the fifth year of Second Life, hosted by Linden Lab, is being held today starting 14:00. There will be four Japanese artists performing live on stage. <br><br />
<br><br />
[http://www.secondtimes.net/news/japan/20080626_virtualwalker.html The Second Times] (online, 6/26) – Kadokawa X Media sold the second issue of “Virtual Walker” on July 27, a magazine intended for the “virtual” generation. Japanese idol Shoko Nakagawa and comedian Junichi Shigeki were on the cover.<br><br />
<br />
==Week Ending June 27, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
<br><br />
<b>US Trends</b><br><br />
--Several publications and blogs, beyond inworld press, picked up the fifth birthday announcement. <br><br />
--This week, Cisco’s CEO praised virtual worlds as lucrative business tools during his inworld press conference, and coverge of the business uses has been positive this week. <br><br />
--We’ve seen an increase in stories on science and research being done in Second Life, another positive trend in the news.<br><br />
<br><br />
Coverage of SL5B birthday announcement:<br><br />
<br><br />
[http://www.bizjournals.com/sanfrancisco/stories/2008/06/16/daily39.html San Francisco Business Times]<br><br />
<br />
[http://blog.wired.com/games/2008/06/second-life-cel.html WIRED]<br><br />
<br />
[http://communities.canada.com/shareit/blogs/gamesnews/archive/2008/06/20/second-life-celebrates-its-5th-birthday.aspx Canada.com]<br><br />
<br />
[http://www.betanews.com/article/Second_Life_to_host_a_twoweek_gala_expo_with_realworld_speakers/1213999231 Beta News]<br><br />
<br />
[http://kotaku.com/5018266/second-life-celebrates-five-years Kotaku]<br><br />
<br><br />
Other coverage:<br><br />
<br><br />
[http://scienceblogs.com/digitalbio/2008/06/personal_genomics_and_visiting.php Science Blogs] announces a presentation to be given in Second Life on personalized genetics.<br><br />
<br />
[http://www.alleyinsider.com/2008/6/ciscos_john_chambers_in_second_life Silicon Alley Insider], in a post by Reuter’s Eric Krangel, comments on Cisco’s involvement in Second Life, even though it’s thought that it is an “overhyped ghost town.”<br><br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d19-Virtual-Thursdays-Chapter-Two-Avatars-Roam The Examiner] writes a follow up piece on its initial analysis of the virtual world, focusing on the word “avatar.”<br><br />
<br />
[http://www.mlive.com/business/annarbornews/index.ssf?/base/business-6/1214232018117590.xml&coll=2 MLive] discusses the University of Michigan’s use of Second Life for research.<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=318544&intsrc=hm_list Computerworld] presents the potential for business uses of virtual worlds, citing Second Life as one of the leading platforms. Also picked up in [http://www.networkworld.com/news/2008/062308-have-your-avatar-call-my.html?hpg1=bn Network World].<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9103079&taxonomyId=11&intsrc=kc_top Computerworld] also posts on a Q&A with the CEO of Cisco inworld, predicting that virtual worlds will “explode” in terms of business uses.<br><br />
<br />
[http://www.webcpa.com/article.cfm?articleid=28169 WebCPA] reports on the entry of several CPA firms into Second Life.<br><br />
<br />
[http://www.businessweek.com/innovate/next/archives/2008/06/i_just_read_the.html BusinessWeek] comments on an article in McKinsey’s Quarterly on open innovation, citing Second Life news as being outdated. The original [http://www.mckinseyquarterly.com/Information_Technology/Networking/next_step_in_open_innovation_2155_abstract McKinsey] article is available by subscription.<br><br />
<br><br />
<br><br />
<b>UK Trends</b><br><br />
<br><br />
--A positive focus in the press has been on the green benefits of Second Life. The carbon goggles tool was picked up by both the BBC and Guardian<br><br />
--Continued use of Second Life by UK universities. Glasgow Caledonian University has entered the virtual world to join many of its UK counterparts. Education continues to be a positive topic.<br><br />
<br />
Carbon goggles coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/sci/tech/7470057.stm BBC News] reports on the creation of goggles which allow users in Second Life to witness and monitor carbon emissions from various objects and processes. <br><br />
<br />
[http://blogs.guardian.co.uk/digitalcontent/2008/06/_mashed_2008_second_lifes_gree.html Guardian] reports how carbon goggles have been created which allow users to see carbon emissions in Second Life.<br><br />
<br />
Other coverage:<br><br />
<br />
[http://blogs.ft.com/techblog/2008/06/squarer-moo-moves-into-business-cards/ Financial Times blog] reports that Second Life avatars are being selected to be placed on the back of business cards sold by Moo, the maker of calling cards for the web 2.0 generation.<br><br />
<br />
[http://www.metro.co.uk/news/article.html?in_article_id=184114&in_page_id=34&in_a_source Metro] describes how Glasgow Caledonian University has created a virtual campus in Second Life, allowing students to attend lectures and hold study groups online. <br><br />
<br />
[http://www.computerweekly.com/blogs/it-collaboration-technology-blog/2008/06/with-this-tweet-i-thee-wed.html ComputerWeekly.com] discusses what a virtual wedding would be like.<br><br />
<br />
[http://www.pocketgamer.co.uk/r/Mobile/Lamity/news.asp?c=7318 Mobile News] reports how a Japanese Mobile Games Firm has created a Second Life-style Virtual World purely for mobile phones.<br><br />
<br />
[http://www.electronicsweekly.com/Articles/2008/06/23/43976/warren-savage-on-our-virtual-future.htm Electronics Weekly] reflects on the importance of the digital world for businesses in the future. <br><br />
<br />
[http://www.pressdispensary.co.uk/feed/991807.php Press Dispensary] describes how New Business Horizons, who run the Blue Horizon Business Park in Second Life, won the ‘Best Use of Technology’ Award from the Docklands Business Club and the East London Chamber of Commerce.<br><br />
<br />
[http://www.earthtimes.org/articles/show/evian-volleys-back-into-the-digital-realm-with-top-spin-3,446183.shtml The Earth Times] reports how Evian are entering the world of online gaming, after last year becoming part of Second Life.<br><br />
<br><br />
<br><br />
<b>Germany Trends</b> <br><br />
<br><br />
--The big news about Second Life in Germany was from last week’s article about an alcohol addict who found help in Second Life, which was picked up by several publications – this is a good example of how non-profit organizations can use Second Life<br><br />
<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235,00.html Spiegel online], one of the biggest German online news sites, published a positive article about an alcohol addict. She found help in Second Life and is now dry for over three years. This article was picked up by [http://www.nachrichten.ch/detail/312340.htm Nachrichten.ch], [http://derstandard.at/?url=/?id=3384767 der Standard], [http://www.pressetext.de/pte.mc?pte=080620004 Pressetext.de] and [http://www.cynamite.de/pc/news/more/second_life_jetzt_auch_mit_virtueller_suchtberatung/10598/second_life_jetzt_auch_mit_virtueller_suchtberatung.html Cynamite.de].<br><br />
<br />
[http://www.dradio.de/dkultur/sendungen/thema/805993/ Deutschlandradio Kultur] had a long and realistic interview with one of the most renowned professor for media studies, Norbert Bolz. They talk about the first five years of Second Life.<br><br />
<br />
[http://www.cio.de/strategien/projekte/855522/ CIO] reports about the Gartner study, which says that at the moment 90 percent of all companies in virtual worlds fail within the first 18 months, but the article gives tips and ideas how a company can succeed in virtual worlds.<br><br />
<br />
[http://www.wort.lu/articles/6620650.html Wort.lu], a Luxemburg newspaper, published a rather neutral article about the head of the steel company Mittal, Lakshmi Mittal, who held an interview with investors in Second Life. This was picked up by the newspaper [http://www.finanzen.net/eurams/archiv/berichte_detail.asp?pkBerichtNr=159769 Euro am Sonntag].<br><br />
<br />
[http://www.ecin.de/news/2008/06/18/12039/?rcol Ecin.de] published the results of the study from House of Research. The study gives a neutral overview on their findings like the age, education and income of Second Life users.<br><br />
<br />
<br><br />
<b>France Trends</b><br><br />
--Second Life anniversary has a good visibility in press this week. All articles are quite positive presenting this anniversary as a proof of good health.<br> <br />
--Saint Gobain Glass and Stonefield In world launched the first event of the new Saint Gobain Glass’ island. <br><br />
<br />
Second Life’s anniversary<br><br />
<br />
Several blogs and publications mentioned the beginning of the festivities launched by Philip (7 articles).<br><br />
[http://www.itrmanager.com/articles/79020/second-lifre-fete-5-ans-br-mettre-oeuvre-mondes-virtuels-3-etapes.html ITR Manger]<br><br />
[http://www.20minutes.fr/article/238872/High-Tech-Second-Life-cinq-ans-bien-reels.php 20 Minutes]<br><br />
[http://www.neteco.com/145492-second-life-fete-ans.html Neteco]<br><br />
[http://www.imarginal.com/actualites/second-life-fete-ses-5-ans/ IMarginal]<br><br />
[http://www.journaldugamer.com/index.php?2008/06/23/7473-second-life-a-cinq-ans Journaldugamer]<br><br />
[http://slandreamedia.wordpress.com/2008/06/25/bilan-des-5-ans-et-vente-de-paris-1900-sur-second-life/ slandreamedia]<br><br />
[http://graphic.tumblr.com/post/39666680/second-life-5-ans graphic tumbir]<br><br />
<br />
Saint Gobain Glass in Second Life<br><br />
<br />
Saint Gobain Glass will organize Wednseday 25th a conference on Environement and Glass. It’s the beginning of a longer initiative of the company that will organize others actions in September (5 articles)<br><br />
[http://www.paperblog.fr/827832/ce-que-vient-faire-saint-gobain-glass-dans-second-life/ PaperBlog]<br><br />
[http://www.virtualworldsnews.fr/2008/06/24/saint-gobain-glass-s%E2%80%99implante-dans-second-life/ Virtual Worlds News]<br><br />
[http://www.david-castera.com/?2008/06/23/390-saint-gobain-glass-dans-second-life David Casetera]<br><br />
[http://cgt-cognac.over-blog.com/article-20698990.html CognacBlog]<br><br />
[http://slmag.fr/secondlife/?p=566 Slmag]<br><br />
<br />
<br><br />
<b>Japan Trends</b><br><br />
<br />
--There were a couple of new business entry news this week. One is that As Know As, a popular Japanese fashion brand in RL, opened a SL branch. Another is the Commercial Department of the Austrian Embassy started the "Austrian Fair in Cyberspace" in cooperation with Mitsukoshi Department at the Mitsukoshi SIM.<br />
<br />
<br><br />
Key Coverage<br />
--<b>Denki Shimbun</b> (newspaper, 6/16) – Metaverses to interconnect. “Before the Internet, each individual manufacturer had its own unique online services, which of course became obsolete with the birth of the Internet. At 3Di, we are working on what we call the ‘interverse’, interconnecting metaverses on an open source level,” says Suguru Kamata of 3Di. <br />
<br><br />
--[http://itpro.nikkeibp.co.jp/article/NEWS/20080619/308743/ Nihon Keizai Shimbun] (newspaper, online 6/20) – Akinori Yonezawa, Professor at Tokyo University, won the Dahl-Nygaard Prize for creating a system linking several programs called “concurrent object-oriented languages.” The system is used on metaverse SL as well.<br />
<br><br />
--<b>Nihon Seni Shimbun</b> (newspaper, 6/19) – The trade activities department of the Austrian embassy will display products on metaverse SL for the first time with the help of Japanese retailer Mitsukoshi, between June 25th to the 29th. <br />
<br><br />
--<b>Nihon Keizai Shimbun</b> (newspaper, 6/21) – General shareholders meetings are being held for companies closing accounts in March. Impress Holdings, is holding a virtual shareholders meeting on SL simultaneously with its real life meeting.<br />
<br><br />
--<b>The Wall Street Journal Asia</b> (newspaper, 6/17) – ArcelorMittal ventures into virtual world. Aim is to reach out to younger investors through the Internet. <br />
<br><br />
--<b>The Wall Street journal Asia</b> (newspaper, 6/19) – ArcelorMittal’s first shareholders meeting in the virtual Internet worlds of SL was married by poor attendance and choppy audio and imaging, hiccups corporate-governance experts say will need to be overcome if other companies are going to adopt the practice.<br />
<br><br />
--[http://itnp.net/category_betsu/30/1460/ Tokyo IT Shimbun] (newspaper, online 6/10) – SL founder Phillip Rosedale talked at the VWCE2008. The event generated much excitement due largely to the presence of user participants. When asked about rumors of Linden Labs ailing business, Phillip replied, “We are not considering a stock-market flotation, but we have plenty of earnings and funds.” He also expressed his ideas for enhancing Japanese support systems.<br />
<br><br />
--[http://itnp.net/category_betsu/26/1476/ Tokyo IT Shimbun] (newspaper, online 6/10) – VWCE2008 was held during the last week of May, and SL founder Phillip Rosedale gave a talk. “We will enhance Japanese support systems”, he said. <br />
<br><br />
--[http://itnp.net/category_betsu/26/1512/ Tokyo IT Shimbun] (newspaper, online 6/17) – Nihon TV’s program “Digital no Konjo” – a program recorded mainly on SL, won the Japan Film and Television Technology Association Video Technology Promotion Awards. Along with this, SL reached its 5th year since the starting of services, and held a ceremonial event.<br />
<br><br />
--[http://www.secondtimes.net/news/japan/20080620_mobie.html The Second Times] (online, 6/20) – able seed Co., Ltd which runs the “Kenroku” SIM and online video portal “mobie” have formed a business alliance.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080620_abc.html The Second Times] (online, 6/20) – Asahi Broadcasting Corporation have started giving out toy airplanes of their mascot character “Cu-Cu” and other items for free on SL.<br />
<br> <br />
--[http://www.secondtimes.net/news/world/20080620_av.html The Second Times] (online, 6/20) – Linden Lab has added different types of default avatars to SL. Some are unique like a “cardboard box robot”.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080619_sagi.html The Second Times] (online, 6/19) – Everyone on Alert! There is a current L$ fraud going on in SL! <br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/19/939 All-in-One INTERNET] magazine 2.0 (online, 6/19) – Singer-songwriter and popular artist on SL, Sora Izumikawa, has been chosen to compose music for the SL ballet group “BalletPixelle”.<br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/18/936 All-in-One INTERNET] magazine 2.0 (online, 6/18) - The trade activities department of the Austrian embassy will hold the “Austrian exhibition in Cyberspace” in cooperation with MITSUKOSHI, Ltd., and will display in the Mitsukoshi SIM starting the 25th and running to the 29th.<br />
<br> <br />
--[http://www.nikkeibp.co.jp/style/eco/column/bim/080617_03/ Nikkei BPnet] (online, 6/17) – An F1 race in the world of architecture. A race to build a building on BIM (Building Information Modeling – think of it as a professional version of SL) within 24 hours.<br />
<br> <br />
--[http://www.secondtimes.net/metaverse/event/20080617_100candle.html The Second Times] (online, 6/17) – Turning your lights off on SL as well …”A night of a million candles” – People turned their lights off and spent the night with only the light of candles for an event ongoing since 2003. This year the event was held both in real life and virtual life.<br />
<br> <br />
<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[http://www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=77817Linden Lab PR Update2008-07-12T00:13:38Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending July 11, 2008==<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Trends we’ve noticed: <br><br />
--The IBM announcement was generally well received by mainstream business press, with great pieces appearing in the Wall Street Journal and the FT<br><br />
--Google’s launch of Lively boosted our coverage, although some Valley blogs took a cynical perspective on the news this week<br><br />
--Healthcare and science continue to be dominant themes in the press<br><br />
<br><br />
IBM--LL Interoperability coverage:<br />
<br><br />
[http://blogs.wsj.com/biztech/2008/07/08/avatars-escape-second-life-leave-clothes-behind/#comments Wall Street Journal] – Avatars Teleport Away from Second Life<br><br />
[http://blogs.ft.com/techblog/2008/07/second-lifes-maiden-voyage-across-the-metaverse/ Financial Times] – Second Life’s maiden voyage across the metaverse<br><br />
[http://www.techcrunch.com/2008/07/08/ibm-and-second-life-announce-interoperability-project-but-bridging-virtual-worlds-is-the-wrong-answer/ TechCrunch] - IBM And Second Life Announce Interoperability, But Bridging Virtual Worlds Is the Wrong Answer<br><br />
(Also on [http://www.washingtonpost.com/wp-dyn/content/article/2008/07/08/AR2008070801703.html Washington Post])<br><br />
[http://www.technologynewsdaily.com/node/10022 Technology News Daily] - Virtual World Interoperability Milestone<br><br />
[http://www.readwriteweb.com/archives/virtual_world_interoperability.php ReadWriteWeb] - Linden Labs and IBM Break the Metaverse Barrier, Teleport Across Virtual Worlds<br><br />
[http://www.virtualworldsnews.com/2008/07/ibm-and-linden.html Virtual World News] - IBM and Linden Lab Officially Announce OpenSIM Interoperability<br><br />
[http://dusanwriter.com/?p=698 Dusan Writers Metaverse] - Teleport to opensim from second life: interoperability and the decentralized grid<br><br />
[http://crispygamer.com/_GeneratedPages/news/newsitem1459.aspx Crispy Gamer] – When Worlds Collide: The Great Avatar Transfer<br><br />
[http://www.sutor.com/newsite/blog-open/?p=2396 Bob Sutor’s Open Blog] – Hopping from one world to another<br><br />
[http://www.informationweek.com/news/personal_tech/virtualworlds/showArticle.jhtml?articleID=208803274 Information Week] - IBM, Second Life Demo Virtual World Interoperability<br><br />
[http://www.fool.com/investing/high-growth/2008/07/09/ibm-moves-into-the-virtual-world.aspx The Motley Fool] - IBM Moves Into the Virtual World<br><br />
[http://abclocal.go.com/wpvi/story?section=news/right_now_on_the_net&id=6255538 6abc.com] - Right Now On The Net<br><br />
[http://news.digitaltrends.com/news-article/17231/ibm-second-life-move-between-worlds Digital Trends Beta] - IBM, Second Life Move Between Worlds <br><br />
[http://www.nytimes.com/2008/07/09/technology/09google.html?bl&ex=1215748800&en=bfa61dce8f16e341&ei=5087%0A The New York Times]’ Brad Stone posts an article on Lively, featuring the statement the team provided from Mark.<br><br />
[http://latimesblogs.latimes.com/technology/second_life/index.html The LA Times]’ Alana Semuels also posts on Lively; she had requested our response to Lively prior to its launch, though we were unable to provide her with comment at the time, as we had not yet seen the details of the announcement.<br><br />
<br />
Other Coverage:<br><br />
<br />
[http://www.cio.com/article/429513/Using_Virtual_Worlds_to_Run_Your_Network_Operations_and_Data_Centers CIO] examines how businesses have been using Second Life as a publicly accessible space for selling, recruiting and other interactions. The team had connected the journalist with Joe for this opportunity to discuss using virtual worlds as data centers.<br />
<br><br />
[http://www.msnbc.msn.com/id/25598520/ Baltimore Business Journal] reports that accountants from Maryland are using Second Life more frequently to potentially network with new clients. The team connected the journalist with John Z for comments that are included in this piece. Also picked up on MSNBC.<br />
<br><br />
[http://news.cnet.com/8301-1023_3-9986465-93.html?hhTest=1 CNET] cites the recent Christian Science Monitor article on virtual study abroad, which resulted from the proactive team’s pitching efforts.<br />
<br><br />
[http://mmorpg.qj.net/Second-Life-virtual-world-expands-by-44-percent/pg/49/aid/121981 MMORPG Blog] reports that the total number of regions owned by Residents increased by 44.2 percent in Second Life.<br />
<br><br />
[http://www.purdueexponent.org/index.php/module/Section/section_id/17?module=article&story_id=11967 The Purdue Exponent] announces the creation of The Purdue Center for Serious Games and Learning in Virtual Environments as a place for professors to collaborate on their work with virtual environments and video games. <br />
<br><br />
[http://www.fiercehealthcare.com/story/feds-worry-over-net-drug-sales-cigna-rolls-out-second-life-community/2008-07-09 FierceHealthcare] reports that Cigna is developing its own Second Life community to encourage drug prevention and awareness.<br />
<br><br />
[http://www.g4tv.com/thefeed/blog/post/686835/Exploratorium_Streams_Sun_To_Second_Life.html G4TV.com] announces that the Exploratorium will stream a total eclipse of the sun from China to Second Life.<br />
<br><br />
[http://www.tmcnet.com/usubmit/2008/07/06/3532459.htm TMCnet] reports that Washington State Students are now able to take classes online in Second Life.<br />
<pr><br />
[http://www.thestandard.com/news/2008/07/10/linden-lab-ceo-responds-lively-and-vivaty The Industry Standard] reports on Mark’s letter to the Residents.<br />
<br><br />
[http://media.www.redandblack.com/media/storage/paper871/news/2008/07/10/Variety/When-A.Band.Loves.A.Woman.Allison.Weiss-3389541.shtml Red and Black] features Allison Weiss, a singer who was recently nominated for the 2008 Flagpole Best Solo Performer, who performed for fans on Second Life.<br />
<br><br />
[http://www.pressofatlanticcity.com/106/story/202249.html Press of Atlantic City.com] reports that the new virtual offices of the New Jersey Association of Realtors are almost completed. <br />
<br><br />
[http://www.keyetv.com/content/news/coverstory/story.aspx?content_id=3dfff828-a754-461d-ba57-e55772de4a4c CBS Keye TV] in Texas reports that with teen employment down 60 percent, many of them are using virtual worlds like Second Life to make money by creating and selling digital goods and services.<br />
<br><br />
[http://gigaom.com/2008/07/09/googles-lively-is-a-different-beast/ GigaOm]’s Wagner James Au points out the significant differences between Google’s Lively and immersive virtual worlds like Second Life.<br />
<br><br />
<br><br />
<br />
UK Trends we’ve noticed:<br><br />
<br><br />
--The general tone of the press is very positive, with the Linden Lab/IBM announcement and Google’s release of ‘Lively’ there were many articles discussing the development and evolution of virtual worlds in a positive light. <br><br />
--Two articles describing the ongoing problem of malware and griefing<br><br />
<br><br />
[http://www.ft.com/cms/s/850da006-4859-11dd-a851-000077b07658,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F850da006-4859-11dd-a851-000077b07658%2Cs01%3D1.html%3Fnclick_check%3D1&_i_referer=&nclick_check=1 Financial Times] Philip’s by-lined article ‘Virtual worlds, after the hype]<br />
<br><br />
IBM--LL Interoperability coverage:<br />
<br><br />
[http://www.bbc.co.uk/blogs/technology/2008/07/avatars_a_go_go.html BBC] describes Second Life as ‘first out of the gate’ in regard to teleporting avatars, though the article sarcastic in regard to the official statement declaring it to be a ‘historic day…’: <br />
<br><br />
[http://www.computerweekly.com/Articles/2008/07/09/231413/second-life-teleports-into-another-world.htm Computer Weekly] reports on the partnership between Linden Lab and IBM, as well as providing details of the ‘Architecture Working Group's’ (AWG) website.<br />
<br><br />
[http://www.product-reviews.net/2008/07/09/googles-lively-vs-ibm-metaverse-and-second-life-virtual-world/ Products Review] provides a comparison of Google’s ‘Lively’ Vs Second Life/IBM.<br />
<br><br />
Lively coverage related to SL:<br />
<br><br />
[http://technology.timesonline.co.uk/tol/news/tech_and_web/article4304556.ece The Times] describes the key features of Lively, and its move into the virtual space is said to validate the usefulness of virtual worlds. Second Life is described as a sprawling online world, with brands such as IBM, Sony, BMW and Coca-Cola having a virtual presence. The article also includes a quote stating Second life to be a ‘indispensable business tool’.<br />
<br><br />
[http://www.guardian.co.uk/technology/2008/jul/10/internet.games Guardian] describes Google’s new venture, as well as including the following paragraph about Second Life.<br />
Second Life has gone ex-growth, judging by the number of avatars online simultaneously (it rarely exceeds 64,000) but it is the place to be for experimentation. Universities and companies are still piling in, especially as SL is adopting open source and allows companies to bolt their own servers on. Nielsen Online figures show that Second Life is the third most popular application in the UK in terms of minutes spent on it (after Facebook and YouTube) with growth of 137% in the past year.<br />
<br><br />
Other coverage:<br />
<br><br />
[http://community.zdnet.co.uk/blog/0,1000000567,10008641o-2000458459b,00.htm ZDNet] discusses software development, and Second Life is described as running on 2,000 Intel servers with Debian Linux at its heart.<br />
<br><br />
[http://www.pcadvisor.co.uk/news/index.cfm?newsid=13628 PC Advisor] reports on the launch of Sony’s virtual world ‘Home’, which is to be released this fall.<br />
<br><br />
[http://www.eveningnews24.co.uk/content/news/story.aspx?brand=ENOnline&category=News&tBrand=ENOnline&tCategory=news&itemid=NOED04%20Jul%202008%2016%3A32%3A15%3A840 Norwich Evening News] reports a Norwich College will be using Second Life for advertising, training and possibly teaching purposes.<br />
<br><br />
[http://www.netimperative.com/news/revealed-the-ten-members-of-web2019s-2018500 Netimperative.co.uk] reveals Second Life is one he fastest growing sites in terms of total UK minutes.<br />
<br><br />
[http://www.hospitaliteurope.com/default.asp?title=CIGNAcreatingvirtualhealthcommunity&page=article.display&article.id=12165 Hospital IT] Europe reports CIGNA, a leading health service company, has announced the development of a virtual health care community. The island will host seminars, interactive displays, educational games and virtual health consultations to help foster real and sustainable behaviour change that improves health.<br />
<br><br />
[http://www.tsnn.co.uk/news/news.asp?article=424 Tsnn.co.uk] reports the first conference dedicated to the public policy implications of virtual worlds in the UK is set to take place in London later this month. Jim Purbick is set to speak at the event.<br />
<br><br />
<br><br />
<br />
Germany Trends we have noticed <br><br />
--Google’s “Lively” release caused a lot of coverage in which it is often compared to Second Life <br><br />
--IBM press release was picked up in some of the “Lively” articles as well as in dedicated articles <br><br />
<br><br />
Coverage:<br><br />
[http://newsticker.welt.de/index.php?channel=wir&module=dpa&id=18288766 Welt Online] published a longer article about Second Life’s cooperation with IBM. The article starts with Google’s Lively but continues to go on about the release about Second Life and IBM.<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,564732,00.html Spiegel Online] publishes a long article about “Lively” and says it can not be compared to Second Life.<br />
<br><br />
[http://www.computerwelt.at/detailArticle.asp?a=116270&n=26 Computerwelt Online] published a long article about the presence of Austrian Universities in Second life and e-learning.<br />
<br><br />
Neutral articles:<br><br />
[http://www.abendblatt.de/daten/2008/07/05/902870.html Hamburger Abendblatt Online] publishes an interview with Charles Donkor about recruiting in Web 2.0. <br />
<br><br />
[http://magazine.web.de/de/themen/digitale-welt/internet/5311164-Vor-einem-Jahr-begann-der-Hype-um-Second-Life Web.de] publishes a long article about the hype’s anniversary.<br />
<br><br />
[http://www.infoweek.ch/archive/ar_single.cfm?ar_id=21812&ar_subid=2&sid=0 Infoweek Switzerland] writes about making money on the Internet: <br />
<br><br />
<br><br />
France Moods and Trends we’ve noticed:<br><br />
--This week Google announced the launch of its virtual world, Lively. It has a huge echo in press. Articles are quite neutral, explaining the history of the birth of Lively and what is the real stake for Google. Second Life is always quoted as the ‘first born’ and as The reference.<br><br />
--IBM and Linden Lab press release has been launched this week (on Wednesday). It’s too early to evaluate the real impact of the coverage. Nevertheless, main important IT publications contacted us to have more information. That’s the proof it’s a important announcement on the Virtual World market.<br><br />
<br><br />
IBM--LL Interoperability coverage:<br><br />
[http://www.journaldunet.com/solutions/breve/29271/vers-un-protocole-de-connexion-entre-les-univers-virtuels.shtml Journal du Net]<br />
[http://www.toolinux.com/news/formats_ouverts_et_interoperabilite/open_grid_protocol..._et_les_mondes_virtuels_se_sont_mis_a_se_parler_ar10827.html Linux.com]<br />
[http://www.blog.adminet.fr/la-version-officielle-de-la-pr...-synd0072144.html Adminet]<br />
<br><br />
<br><br />
Japan Moods or Trends we’ve noticed – Japanese universities actively carrying out projects in SL<br />
<br><br />
Waseda University opened a virtual campus on its own Waseda University SIM on the 1st of July. The Social System Engineering Laboratory of Waseda University has owned a SIM called 'Waseda' since October 2007 and has been practicing many in-world activities. However, this is for the first time for Waseda University itself to own a SIM and officially carry out activities in SL. The university will utilize the SIM as a research facility in VWs for internal and external researchers and will also carry out a cross-cultural research project using 3D virtual worlds with Princeton University, which already has a virtual campus in SL.<br><br />
<br />
And Tohoku University and Yamagata University jointly conducted a demonstration live-streaming experiment of TV news from the Toyako G-8 Summit in Hokkaido, on Niseko3 SIM with the support of Hokkaido Broadcasting Company, HBC. Additionally, Hosei University, which already owns Hosei University SIM, held a seminar on e-learning and streamed the video to the Hosei University SIM. And finally, as mentioned before in our Weekly Reports, Keio University and Tokyo University are also utilizing SL for research. <br />
We expect to see more in-world activity by Japanese universities in the near future. <br />
<br><br />
Key Coverage<br />
<br><br />
[http://newsing.jp/entry?url=www.jiji.com%2Fjc%2Fzc%3Fkey%3D%25a5%25bb%25a5%25ab%25a5%25f3%25a5%25c9%25a5%25e9%25a5%25a4%25a5%25d5%26k%3D200806%2F2008063000934 Sankei Shimbun], [http://sankei.jp.msn.com/life/education/080701/edc0807011235007-n1.htm Fuji Sankei Business i], Adver Times (newspaper, online, 7/2, 7/1) – June 30th, Waseda University announced they will open a new campus online on 3D metaverse Second Life. The campus will be used as a space for interaction between students from other countries. Universities overseas such as Princeton and Harvard have already opened virtual campuses. <br />
<br><br />
<i>Nikkan Kogyo Shimbun</i> (newspaper, 7/2) – Waseda University will start a cross-cultural exchange project with Princeton University through Second Life. Waseda opened a campus online as a place where students can interact.<br />
<br><br />
<i>Nikkei Sangyo Shimbun</i> (newspaper, 7/1) – METABIRDS will soon open a website for selling and purchasing items and merchandise used within metaverses such as Second Life.<br />
<br><br />
[http://www.yomiuri.co.jp/net/news/20080630nt0c.html Yomiuri Shimbun], [http://www.yomiuri.co.jp/dy/national/20080701TDY02307.htm The Daily Yomiuri] (newspaper, online, 6/30, 7/1) – The Cabinet Office is planning to open a virtual museum devoted to disaster management in Second Life, “a globally popular Internet site.”<br />
<br><br />
[ http://search.japantimes.co.jp/cgi-bin/nn20080702b3.html The Japan Times](newspaper, 7/2) – Waseda University opened a campus Tuesday in Second Life. The private Tokyo university will use the virtual campus to promote joint studies with Princeton University of the U.S., which has already opened a campus in Second Life. <br />
<br><br />
Online<br><br />
<br><br />
[http://www.secondtimes.net/news/world/20080707_nielsen.html The Second Times] (online, 7/8) – According to “Nielsen Online”, metaverses Second Life and Club Penguin both ranked among the Top 10 fastest growing web services in England. <br />
<br><br />
[http://www.secondtimes.net/news/japan/20080707_tohoku_yamagata.html The Second Time (online, 7/7) – Tohoku University and Yamagata University started a demonstration live-streaming broadcast of the Hokkaido Toyako Summit.<br />
<br><br />
[http://japan.internet.com/release/372.html Japan.Internet.Com] (online, 7/6) – An audience participation event was held in SL by U.S. English Robin, whose CEO Mr. Fox said, “Up until now there were not many opportunities for audience participation through TV and radio, and it was hard to grasp the true reactions of the viewing audience. The ability to communicate between the promoter and the audience that the Internet has brought us will lead to more possibilities for future company promotions and the broadcasting field as well.”<br />
<br><br />
[http://web-tan.forum.impressrd.jp/n/2008/07/07/3493 All-in-One INTERNET magazine 2.0] (online, 7/6) – Masashi Hagiwara of NetRatings Japan Inc. and Kentaro Emura of Video Research Interactive Inc. talked about the differences between the numbers of website traffic and web audience ratings.<br />
<br><br />
[http://blogs.itmedia.co.jp/knowledge/2008/07/post-56aa.html ITmedia] (online, 7/6) – Unlike the first generation of virtual worlds where the main focus was on recreating the real world as close as possible like Second Life, the second generation of virtual worlds would be focused more on a widespread variety of unrealistic but eye-catching virtual content.<br />
<br><br />
[http://www.secondtimes.net/metaverse/spot/20080702_horiba.html The Second Times] (online, 7/1) – HORIBA, Ltd. opened the “HORIBA MUSEUM of SUPER NATURAL SENSOR”, a museum where you can learn on Second Life about the “sensoring” ability of wild animals.<br />
<br><br />
<br><br />
<br />
==Week Ending July 4, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
US Trends <br><br />
--Vollee announcement<br><br />
--Medical uses of Second Life<br><br />
<br><br />
Vollee coverage:<br><br />
[http://crave.cnet.com/8301-1_105-9958201-1.html CNET Crave blog]<br><br />
[http://www.download.com/8301-2007_4-9958201-12.html Download.com]<br><br />
<br />
[http://venturebeat.com/2008/06/03/vollee-helps-second-life-make-the-leap-into-mobile/ Venture Beat]<br><br />
<br />
[http://latimesblogs.latimes.com/technology/2008/06/testing-second.html Los Angeles Times]<br><br />
<br />
[http://www.alleyinsider.com/2008/6/second_life_goes_mobile Silicon Alley Insider] <br><br />
<br />
[http://mmorpg.qj.net/Second-Life-for-mobile-phones-hits-beta/pg/49/aid/120839 MMORPG] <br><br />
<br />
[http://www.gamesondeck.com/news/1573/vollee_debuts_second_life_mobile_.php Games on Deck] <br><br />
<br />
[http://mobile-voip.tmcnet.com/topics/mobile-communications/articles/30010-virtual-world-goes-mobile.htm TMC Net] <br><br />
<br />
Other coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,361822,00.html FOX News] reports on Keio University’s medical breakthrough that allows a paralyzed patient to walk in Second Life. The story originated from the [http://afp.google.com/article/ALeqM5g7BHpQou-bdeIEgRgWm5UDMI73UA AFP]. <br><br />
<br />
[http://blog.wired.com/games/2008/06/paralyzed-man-w.html WIRED] discusses the recent breakthrough of Keio University researchers, as a result of a rapid response pitch. <br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20080602.wratthetop02/BNStory/ The Globe and Mail] presents an interview with interview with Gerri Sinclair, executive director of the Masters of Digital Media Program Centre for Digital Media in Vancouver, who is very bullish on virtual worlds for business, education, healthcare, and more. <br><br />
<br />
[http://www.omaha.com/index.php?u_page=1208&u_sid=10346217 The Omaha World Herald] reports on the Second Life economy and the people who are making real money with inworld businesses. The team provided background information on Second Life for this story, which is also posted on [http://www.linuxinsider.com/story/The-Tangible-Value-of-Virtual-Money-63213.html LinuxInsider]. <br><br />
<br />
[http://www.geek.com/california-university-teaches-on-campus-in-second-life-20080602/ Geek.com] reports on San Jose State University’s new campus in Second Life. Also posted on [http://tech.yahoo.com/blogs/hughes/27994 Yahoo! Tech] and [http://dvice.com/archives/2008/05/pretend_classro.php DVICE].<br><br />
<br />
[http://www.mercurynews.com/salpizarro/ci_9452199?nclick_check=1 The San Jose Mercury News] reports on a summit being hosted at the Tech Museum on virtual worlds featuring a presentation by Philip. <br><br />
<br />
[http://www.readwriteweb.com/archives/could_struggling_economy_help_second_life.php ReadWriteWeb] posts a story on the growth of Second Life’s popularity in a struggling economy. <br><br />
<br />
[http://www.designnews.com/blog/460000246/post/610027461.html Design News] reports on a mass transit system that was designed in Second Life. <br><br />
<br><br />
UK Trends <br><br />
--Business use of Second Life<br><br />
<br><br />
Coverage:<br><br />
<br><br />
[http://www.businessweekly.co.uk/analysis/green-fields-ahead-for-business.html Business Weekly] discusses the future of business and technology. Second Life is described as a big and growing sector. <br><br />
<br />
[http://www.vnunet.com/computing/analysis/2217780/pizza-chain-builds-customer-4025210 VNUNet] reports the presence of Domino’s Pizza within Second Life.<br><br />
<br />
[http://www.mobile-ent.biz/news/30617/Volle-brings-Second-Life-to-mobile Mobile Entertainment] reports Second Life is available through Vollee on mobile phones.<br><br />
<br />
[http://www.btplc.com/today/art78044.html BT Today] reports BT’s pioneering online service for small businesses, BT Tradespace, is setting up shop for a trial period in Second Life.<br><br />
<br />
[http://www.mmm-online.com/Second-Coming/article/110736/ Medical Marketing and Media] discusses the benefits of Second Life to pharma healthcare.<br><br />
<br><br />
<br><br />
Germany Trends<br><br />
<br><br />
--Vollee brings Second life onto mobile phones<br><br />
--Dresdner Bank, one of the biggest German banks, is entering Second Life (on a small basis)<br><br />
--On a panel discussion about legal regulation of virtual worlds, the participants were against intervening too much in virtual environments<br><br />
<br />
One of the biggest news this week that has been covered by several publications like [http://www.golem.de/0806/60171.html Golem.de], [http://www.dasjournal.net/news/308/ARTICLE/8812/2008-06-04.html ZDNet.de] and [http://www.zdnet.de/news/tkomm/0,39023151,39191723,00.htm Dasjournal.net] is that Vollee has managed to bring Second Life onto the mobile phones. <br><br />
<br />
[http://www.zdnet.de/news/tkomm/0,39023151,39191563,00.htm ZDNet.de], [http://www.macnews.de/news/108591.html Macnews.de] and [http://www.ecin.de/news/2008/06/02/11987/index.html?rcol Ecin.de] have reported that one of Germany’s biggest banks, the Dresdner Bank, has entered Second Life and is cooperating with Apfelland and the Volkshochschule Goslar. <br><br />
<br />
On a conference about new forms of learning there has been a very interesting panel discussion about whether real law can be applied to virtual worlds. The statement of the participants was that virtual environments shouldn’t be over-regulated, because the users are regulating their own worlds, as [http://www.heise.de/newsticker/Warnungen-vor-Ueberregulierung-virtueller-Welten--/meldung/108679 Heise.de], [http://computerzeitung.de/loader?path=/articles/2008024/31541592_ha_CZ.html&art=/articles/2008024/31541592_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computer Zeitung], [http://internet.magnus.de/software-tools/artikel/virtuelle-welten-sind-anders.html Magnus.de] and [http://www.golem.de/0805/60057.html Golem.de] reported. <br><br />
<br />
According to [http://www.firmenpresse.de/pressinfo50468.html Firmenpresse.de], an education institution from Berlin is including the making of machinimas into their curriculum.<br><br />
<br />
Another positive article about education in Second Life appeared on [http://www.gizmodo.de/2008/06/02/zur_uni_in_second_life.html#more Gizmodo.de]. <br><br />
<br />
The Swedish embassy in Second Life is celebrating their national holiday for three days, as [http://www.bild.de/BILD/digital/avastar/2008/05/ausgabe-73/art-schwedische-botschaft,geo=4738402.html Bild.de] has found out.<br><br />
<br><br />
<br><br />
France Trends <br><br />
<br><br />
--A very interesting and detailed case study on a company that has created an Island in 2007 (Hublot)<br><br />
--Le Monde presented the results of the KZero research on Virtual Wolrds<br><br />
--The Virtual recruitment is the point of concern of the Belgium publication l’essentiel<br><br />
<br />
Initiative of the Ile de France region, MetaLab 3D, which is a kind of laboratory, dedicated to creation of new regional territories<br />
[http://www.artesi.artesi-idf.com/public/article.tpl?id=15730 Assises du Numériques event] <br><br />
<br />
The Belgium publication[http://www.lessentiel.lu/news/economie/story/15738394 L’essentiel] published an interesting interview of Gary Cywie, a recruitment specialist at the occasion of the ‘Workings Worlds’, virtual tradeshow dedicated to recruitment. Can you recruit someone if you don’t see him/her in real life?<br><br />
<br />
Very interesting article in [http://playtime.blog.lemonde.fr/2008/06/02/le-baby-boom-des-mondes-virtuels/ LeMonde.fr] that propose a complete report (based on the KZero Research results) on existing virtual worlds, Second Life of course, but also Habbo, WeeWorld, IMVU, Neopets, There, Virtual MTV, HipiHi, Home…<br />
Virtual Worlds’ baby boom<br><br />
<br />
[http://www.worldtempus.com/wt/1/11615/7991 World Tempus]: Detailed story on the Hublot adventure in Second Life. Why the company decided to go there, what worked well and not. A very detailed SWOT is also available. How Hublot dreamt of Second Life. <br><br />
<br />
[http://www.pcinpact.com/actu/news/43972-paralysie-Second-Life-deplacement-musculaire.htm PC inpact] presented the amazing story of the Japanese paralyzed guys who walked for the first time in Second Life. Paralyzed in the real life, he walks in Second Life <br><br />
<br />
[http://www.jetsetmagazine.net/culture/revue,presse/lartiste-wafa-bourkhis-a-la-conquete-du-monde-virtuel.21.6122.html Jet Set Magazine]: Presentation of ‘Second Live’ virtual exposition and of Wafa Bourhis, a 3D and virtual specialist artist. Wafa Bourhis wants to conquer Virtual Worlds <br><br />
<br><br />
<br><br />
Japan Trends <br><br />
--Excitement among Japanese residents about SL5B.<br><br />
Japanese communities and organizations such as VWBC, an in-world TV station operated by Prof. Mitsubuchi of Digital Hollywood University, Kansai SL Owners' Association, an organization of SIM owners in Kansai, SUN and many Japanese SL users attended SL5B. It was quite different from last year which indicates how enthusiastic Japanese solution providers and users have become about SL. Particularly the concert in which four Japanese bands played on the Main Stage of SL5B on 27th May generated a lot of excitement among both Japanese and non-Japanese audiences. <p><br />
<br><br />
Key Coverage<br><br />
<br><br />
Monthly ASCII (magazine, August issue) – May 8th, NTT announced a capital and business alliance with ngi group to enter the 3D internet and metaverse market. <br />
SUN Co., Ltd. created “Ldex”, a system enabling exchanges between L$ and other currencies. Transactions between L$ and JPY started this April. <br><br />
<br><br />
Monthly ASCII (magazine, August issue) – An editorial comment on Second Life included the following: The word “Kasou-Sekai” (used for “virtual worlds” but directly translated as “hypothetical worlds”), I believe is not the perfect phrase to describe metaverses. The word “hypothetical” makes it seem all imaginary and not based on reality. I feel doubt about that after seeing, surprisingly, many people distressed over love relationships on SL. Before metaverses become largely popular we better give a second thought to their true nature. <br><br />
<br><br />
Kokoku Hihyo (magazine, June/July issue) – In a feature article on advertisements in video games, online games and metaverses, there is a brief introduction of the Yamaha motorbike show as well as the Glico Pocky (famous Japanese chocolate snack) festival, both held on Second Life. <p><br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/24) – This is the story that has descriptions of other Japanese VWs. For full translation, email Melissa@lindenlab.com. <br><br />
<br><br />
Nikkei Marketing Journal (newspaper, 6/30) – METABIRDS will open an online virtual commodities market for trading virtual commodities made on metaverses such as Second Life. The market will open July 10th. <br><br />
<br><br />
Depart Shimbun (newspaper, 6/25) – Japanese supermarket giant Mitsukoshi is holding the “Austrian Exhibit in Cyberspace” on Second Life in the “Mitsukoshi Second Life branch.” <br><br />
<br><br />
[http://www.yomiuri.co.jp/net/news/20080630nt0c.htm Yomiuri Online] (online, 6/29) – The Japanese Cabinet Office opened the “Museum of Disaster Prevention”, a museum themed on disaster prevention on metaverse Second Life.<br><br />
<br><br />
[http://www.secondtimes.net/metaverse/episode/20080630_open.html The Second Times] (online, 6/29) – Resonant Solutions Co. opened a virtual open campus service geared for Japanese college universities and technical schools starting July 1st. <br><br />
<br><br />
[http://www.secondtimes.net/metaverse/event/20080627_sl5b.html The Second Times] (online, 6/26) – “SL5B”, an event celebrating the fifth year of Second Life, hosted by Linden Lab, is being held today starting 14:00. There will be four Japanese artists performing live on stage. <br><br />
<br><br />
[http://www.secondtimes.net/news/japan/20080626_virtualwalker.html The Second Times] (online, 6/26) – Kadokawa X Media sold the second issue of “Virtual Walker” on July 27, a magazine intended for the “virtual” generation. Japanese idol Shoko Nakagawa and comedian Junichi Shigeki were on the cover.<br><br />
<br />
==Week Ending June 27, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
<br><br />
<b>US Trends</b><br><br />
--Several publications and blogs, beyond inworld press, picked up the fifth birthday announcement. <br><br />
--This week, Cisco’s CEO praised virtual worlds as lucrative business tools during his inworld press conference, and coverge of the business uses has been positive this week. <br><br />
--We’ve seen an increase in stories on science and research being done in Second Life, another positive trend in the news.<br><br />
<br><br />
Coverage of SL5B birthday announcement:<br><br />
<br><br />
[http://www.bizjournals.com/sanfrancisco/stories/2008/06/16/daily39.html San Francisco Business Times]<br><br />
<br />
[http://blog.wired.com/games/2008/06/second-life-cel.html WIRED]<br><br />
<br />
[http://communities.canada.com/shareit/blogs/gamesnews/archive/2008/06/20/second-life-celebrates-its-5th-birthday.aspx Canada.com]<br><br />
<br />
[http://www.betanews.com/article/Second_Life_to_host_a_twoweek_gala_expo_with_realworld_speakers/1213999231 Beta News]<br><br />
<br />
[http://kotaku.com/5018266/second-life-celebrates-five-years Kotaku]<br><br />
<br><br />
Other coverage:<br><br />
<br><br />
[http://scienceblogs.com/digitalbio/2008/06/personal_genomics_and_visiting.php Science Blogs] announces a presentation to be given in Second Life on personalized genetics.<br><br />
<br />
[http://www.alleyinsider.com/2008/6/ciscos_john_chambers_in_second_life Silicon Alley Insider], in a post by Reuter’s Eric Krangel, comments on Cisco’s involvement in Second Life, even though it’s thought that it is an “overhyped ghost town.”<br><br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d19-Virtual-Thursdays-Chapter-Two-Avatars-Roam The Examiner] writes a follow up piece on its initial analysis of the virtual world, focusing on the word “avatar.”<br><br />
<br />
[http://www.mlive.com/business/annarbornews/index.ssf?/base/business-6/1214232018117590.xml&coll=2 MLive] discusses the University of Michigan’s use of Second Life for research.<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=318544&intsrc=hm_list Computerworld] presents the potential for business uses of virtual worlds, citing Second Life as one of the leading platforms. Also picked up in [http://www.networkworld.com/news/2008/062308-have-your-avatar-call-my.html?hpg1=bn Network World].<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9103079&taxonomyId=11&intsrc=kc_top Computerworld] also posts on a Q&A with the CEO of Cisco inworld, predicting that virtual worlds will “explode” in terms of business uses.<br><br />
<br />
[http://www.webcpa.com/article.cfm?articleid=28169 WebCPA] reports on the entry of several CPA firms into Second Life.<br><br />
<br />
[http://www.businessweek.com/innovate/next/archives/2008/06/i_just_read_the.html BusinessWeek] comments on an article in McKinsey’s Quarterly on open innovation, citing Second Life news as being outdated. The original [http://www.mckinseyquarterly.com/Information_Technology/Networking/next_step_in_open_innovation_2155_abstract McKinsey] article is available by subscription.<br><br />
<br><br />
<br><br />
<b>UK Trends</b><br><br />
<br><br />
--A positive focus in the press has been on the green benefits of Second Life. The carbon goggles tool was picked up by both the BBC and Guardian<br><br />
--Continued use of Second Life by UK universities. Glasgow Caledonian University has entered the virtual world to join many of its UK counterparts. Education continues to be a positive topic.<br><br />
<br />
Carbon goggles coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/sci/tech/7470057.stm BBC News] reports on the creation of goggles which allow users in Second Life to witness and monitor carbon emissions from various objects and processes. <br><br />
<br />
[http://blogs.guardian.co.uk/digitalcontent/2008/06/_mashed_2008_second_lifes_gree.html Guardian] reports how carbon goggles have been created which allow users to see carbon emissions in Second Life.<br><br />
<br />
Other coverage:<br><br />
<br />
[http://blogs.ft.com/techblog/2008/06/squarer-moo-moves-into-business-cards/ Financial Times blog] reports that Second Life avatars are being selected to be placed on the back of business cards sold by Moo, the maker of calling cards for the web 2.0 generation.<br><br />
<br />
[http://www.metro.co.uk/news/article.html?in_article_id=184114&in_page_id=34&in_a_source Metro] describes how Glasgow Caledonian University has created a virtual campus in Second Life, allowing students to attend lectures and hold study groups online. <br><br />
<br />
[http://www.computerweekly.com/blogs/it-collaboration-technology-blog/2008/06/with-this-tweet-i-thee-wed.html ComputerWeekly.com] discusses what a virtual wedding would be like.<br><br />
<br />
[http://www.pocketgamer.co.uk/r/Mobile/Lamity/news.asp?c=7318 Mobile News] reports how a Japanese Mobile Games Firm has created a Second Life-style Virtual World purely for mobile phones.<br><br />
<br />
[http://www.electronicsweekly.com/Articles/2008/06/23/43976/warren-savage-on-our-virtual-future.htm Electronics Weekly] reflects on the importance of the digital world for businesses in the future. <br><br />
<br />
[http://www.pressdispensary.co.uk/feed/991807.php Press Dispensary] describes how New Business Horizons, who run the Blue Horizon Business Park in Second Life, won the ‘Best Use of Technology’ Award from the Docklands Business Club and the East London Chamber of Commerce.<br><br />
<br />
[http://www.earthtimes.org/articles/show/evian-volleys-back-into-the-digital-realm-with-top-spin-3,446183.shtml The Earth Times] reports how Evian are entering the world of online gaming, after last year becoming part of Second Life.<br><br />
<br><br />
<br><br />
<b>Germany Trends</b> <br><br />
<br><br />
--The big news about Second Life in Germany was from last week’s article about an alcohol addict who found help in Second Life, which was picked up by several publications – this is a good example of how non-profit organizations can use Second Life<br><br />
<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235,00.html Spiegel online], one of the biggest German online news sites, published a positive article about an alcohol addict. She found help in Second Life and is now dry for over three years. This article was picked up by [http://www.nachrichten.ch/detail/312340.htm Nachrichten.ch], [http://derstandard.at/?url=/?id=3384767 der Standard], [http://www.pressetext.de/pte.mc?pte=080620004 Pressetext.de] and [http://www.cynamite.de/pc/news/more/second_life_jetzt_auch_mit_virtueller_suchtberatung/10598/second_life_jetzt_auch_mit_virtueller_suchtberatung.html Cynamite.de].<br><br />
<br />
[http://www.dradio.de/dkultur/sendungen/thema/805993/ Deutschlandradio Kultur] had a long and realistic interview with one of the most renowned professor for media studies, Norbert Bolz. They talk about the first five years of Second Life.<br><br />
<br />
[http://www.cio.de/strategien/projekte/855522/ CIO] reports about the Gartner study, which says that at the moment 90 percent of all companies in virtual worlds fail within the first 18 months, but the article gives tips and ideas how a company can succeed in virtual worlds.<br><br />
<br />
[http://www.wort.lu/articles/6620650.html Wort.lu], a Luxemburg newspaper, published a rather neutral article about the head of the steel company Mittal, Lakshmi Mittal, who held an interview with investors in Second Life. This was picked up by the newspaper [http://www.finanzen.net/eurams/archiv/berichte_detail.asp?pkBerichtNr=159769 Euro am Sonntag].<br><br />
<br />
[http://www.ecin.de/news/2008/06/18/12039/?rcol Ecin.de] published the results of the study from House of Research. The study gives a neutral overview on their findings like the age, education and income of Second Life users.<br><br />
<br />
<br><br />
<b>France Trends</b><br><br />
--Second Life anniversary has a good visibility in press this week. All articles are quite positive presenting this anniversary as a proof of good health.<br> <br />
--Saint Gobain Glass and Stonefield In world launched the first event of the new Saint Gobain Glass’ island. <br><br />
<br />
Second Life’s anniversary<br><br />
<br />
Several blogs and publications mentioned the beginning of the festivities launched by Philip (7 articles).<br><br />
[http://www.itrmanager.com/articles/79020/second-lifre-fete-5-ans-br-mettre-oeuvre-mondes-virtuels-3-etapes.html ITR Manger]<br><br />
[http://www.20minutes.fr/article/238872/High-Tech-Second-Life-cinq-ans-bien-reels.php 20 Minutes]<br><br />
[http://www.neteco.com/145492-second-life-fete-ans.html Neteco]<br><br />
[http://www.imarginal.com/actualites/second-life-fete-ses-5-ans/ IMarginal]<br><br />
[http://www.journaldugamer.com/index.php?2008/06/23/7473-second-life-a-cinq-ans Journaldugamer]<br><br />
[http://slandreamedia.wordpress.com/2008/06/25/bilan-des-5-ans-et-vente-de-paris-1900-sur-second-life/ slandreamedia]<br><br />
[http://graphic.tumblr.com/post/39666680/second-life-5-ans graphic tumbir]<br><br />
<br />
Saint Gobain Glass in Second Life<br><br />
<br />
Saint Gobain Glass will organize Wednseday 25th a conference on Environement and Glass. It’s the beginning of a longer initiative of the company that will organize others actions in September (5 articles)<br><br />
[http://www.paperblog.fr/827832/ce-que-vient-faire-saint-gobain-glass-dans-second-life/ PaperBlog]<br><br />
[http://www.virtualworldsnews.fr/2008/06/24/saint-gobain-glass-s%E2%80%99implante-dans-second-life/ Virtual Worlds News]<br><br />
[http://www.david-castera.com/?2008/06/23/390-saint-gobain-glass-dans-second-life David Casetera]<br><br />
[http://cgt-cognac.over-blog.com/article-20698990.html CognacBlog]<br><br />
[http://slmag.fr/secondlife/?p=566 Slmag]<br><br />
<br />
<br><br />
<b>Japan Trends</b><br><br />
<br />
--There were a couple of new business entry news this week. One is that As Know As, a popular Japanese fashion brand in RL, opened a SL branch. Another is the Commercial Department of the Austrian Embassy started the "Austrian Fair in Cyberspace" in cooperation with Mitsukoshi Department at the Mitsukoshi SIM.<br />
<br />
<br><br />
Key Coverage<br />
--<b>Denki Shimbun</b> (newspaper, 6/16) – Metaverses to interconnect. “Before the Internet, each individual manufacturer had its own unique online services, which of course became obsolete with the birth of the Internet. At 3Di, we are working on what we call the ‘interverse’, interconnecting metaverses on an open source level,” says Suguru Kamata of 3Di. <br />
<br><br />
--[http://itpro.nikkeibp.co.jp/article/NEWS/20080619/308743/ Nihon Keizai Shimbun] (newspaper, online 6/20) – Akinori Yonezawa, Professor at Tokyo University, won the Dahl-Nygaard Prize for creating a system linking several programs called “concurrent object-oriented languages.” The system is used on metaverse SL as well.<br />
<br><br />
--<b>Nihon Seni Shimbun</b> (newspaper, 6/19) – The trade activities department of the Austrian embassy will display products on metaverse SL for the first time with the help of Japanese retailer Mitsukoshi, between June 25th to the 29th. <br />
<br><br />
--<b>Nihon Keizai Shimbun</b> (newspaper, 6/21) – General shareholders meetings are being held for companies closing accounts in March. Impress Holdings, is holding a virtual shareholders meeting on SL simultaneously with its real life meeting.<br />
<br><br />
--<b>The Wall Street Journal Asia</b> (newspaper, 6/17) – ArcelorMittal ventures into virtual world. Aim is to reach out to younger investors through the Internet. <br />
<br><br />
--<b>The Wall Street journal Asia</b> (newspaper, 6/19) – ArcelorMittal’s first shareholders meeting in the virtual Internet worlds of SL was married by poor attendance and choppy audio and imaging, hiccups corporate-governance experts say will need to be overcome if other companies are going to adopt the practice.<br />
<br><br />
--[http://itnp.net/category_betsu/30/1460/ Tokyo IT Shimbun] (newspaper, online 6/10) – SL founder Phillip Rosedale talked at the VWCE2008. The event generated much excitement due largely to the presence of user participants. When asked about rumors of Linden Labs ailing business, Phillip replied, “We are not considering a stock-market flotation, but we have plenty of earnings and funds.” He also expressed his ideas for enhancing Japanese support systems.<br />
<br><br />
--[http://itnp.net/category_betsu/26/1476/ Tokyo IT Shimbun] (newspaper, online 6/10) – VWCE2008 was held during the last week of May, and SL founder Phillip Rosedale gave a talk. “We will enhance Japanese support systems”, he said. <br />
<br><br />
--[http://itnp.net/category_betsu/26/1512/ Tokyo IT Shimbun] (newspaper, online 6/17) – Nihon TV’s program “Digital no Konjo” – a program recorded mainly on SL, won the Japan Film and Television Technology Association Video Technology Promotion Awards. Along with this, SL reached its 5th year since the starting of services, and held a ceremonial event.<br />
<br><br />
--[http://www.secondtimes.net/news/japan/20080620_mobie.html The Second Times] (online, 6/20) – able seed Co., Ltd which runs the “Kenroku” SIM and online video portal “mobie” have formed a business alliance.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080620_abc.html The Second Times] (online, 6/20) – Asahi Broadcasting Corporation have started giving out toy airplanes of their mascot character “Cu-Cu” and other items for free on SL.<br />
<br> <br />
--[http://www.secondtimes.net/news/world/20080620_av.html The Second Times] (online, 6/20) – Linden Lab has added different types of default avatars to SL. Some are unique like a “cardboard box robot”.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080619_sagi.html The Second Times] (online, 6/19) – Everyone on Alert! There is a current L$ fraud going on in SL! <br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/19/939 All-in-One INTERNET] magazine 2.0 (online, 6/19) – Singer-songwriter and popular artist on SL, Sora Izumikawa, has been chosen to compose music for the SL ballet group “BalletPixelle”.<br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/18/936 All-in-One INTERNET] magazine 2.0 (online, 6/18) - The trade activities department of the Austrian embassy will hold the “Austrian exhibition in Cyberspace” in cooperation with MITSUKOSHI, Ltd., and will display in the Mitsukoshi SIM starting the 25th and running to the 29th.<br />
<br> <br />
--[http://www.nikkeibp.co.jp/style/eco/column/bim/080617_03/ Nikkei BPnet] (online, 6/17) – An F1 race in the world of architecture. A race to build a building on BIM (Building Information Modeling – think of it as a professional version of SL) within 24 hours.<br />
<br> <br />
--[http://www.secondtimes.net/metaverse/event/20080617_100candle.html The Second Times] (online, 6/17) – Turning your lights off on SL as well …”A night of a million candles” – People turned their lights off and spent the night with only the light of candles for an event ongoing since 2003. This year the event was held both in real life and virtual life.<br />
<br> <br />
<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[http://www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=77816Linden Lab PR Update2008-07-12T00:03:28Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
[http://jp.secondlife.com/PR Japanese]<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending July 11, 2008==<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Trends we’ve noticed: <br><br />
--The IBM announcement was generally well received by mainstream business press, with great pieces appearing in the Wall Street Journal and the FT<br><br />
--Google’s launch of Lively boosted our coverage, although some Valley blogs took a cynical perspective on the news this week<br><br />
--Healthcare and science continue to be dominant themes in the press<br><br />
<br><br />
IBM--LL Interoperability coverage:<br />
<br><br />
[http://blogs.wsj.com/biztech/2008/07/08/avatars-escape-second-life-leave-clothes-behind/#comments Wall Street Journal] – Avatars Teleport Away from Second Life<br><br />
[http://blogs.ft.com/techblog/2008/07/second-lifes-maiden-voyage-across-the-metaverse/ Financial Times] – Second Life’s maiden voyage across the metaverse<br><br />
[http://www.techcrunch.com/2008/07/08/ibm-and-second-life-announce-interoperability-project-but-bridging-virtual-worlds-is-the-wrong-answer/ TechCrunch] - IBM And Second Life Announce Interoperability, But Bridging Virtual Worlds Is the Wrong Answer<br><br />
(Also on [http://www.washingtonpost.com/wp-dyn/content/article/2008/07/08/AR2008070801703.html Washington Post])<br><br />
[http://www.technologynewsdaily.com/node/10022 Technology News Daily] - Virtual World Interoperability Milestone<br><br />
[http://www.readwriteweb.com/archives/virtual_world_interoperability.php ReadWriteWeb] - Linden Labs and IBM Break the Metaverse Barrier, Teleport Across Virtual Worlds<br><br />
[http://www.virtualworldsnews.com/2008/07/ibm-and-linden.html Virtual World News] - IBM and Linden Lab Officially Announce OpenSIM Interoperability<br><br />
[http://dusanwriter.com/?p=698 Dusan Writers Metaverse] - Teleport to opensim from second life: interoperability and the decentralized grid<br><br />
[http://crispygamer.com/_GeneratedPages/news/newsitem1459.aspx Crispy Gamer] – When Worlds Collide: The Great Avatar Transfer<br><br />
[http://www.sutor.com/newsite/blog-open/?p=2396 Bob Sutor’s Open Blog] – Hopping from one world to another<br><br />
[http://www.informationweek.com/news/personal_tech/virtualworlds/showArticle.jhtml?articleID=208803274 Information Week] - IBM, Second Life Demo Virtual World Interoperability<br><br />
[http://www.fool.com/investing/high-growth/2008/07/09/ibm-moves-into-the-virtual-world.aspx The Motley Fool] - IBM Moves Into the Virtual World<br><br />
[http://abclocal.go.com/wpvi/story?section=news/right_now_on_the_net&id=6255538 6abc.com] - Right Now On The Net<br><br />
[http://news.digitaltrends.com/news-article/17231/ibm-second-life-move-between-worlds Digital Trends Beta] - IBM, Second Life Move Between Worlds <br><br />
[http://www.nytimes.com/2008/07/09/technology/09google.html?bl&ex=1215748800&en=bfa61dce8f16e341&ei=5087%0A The New York Times]’ Brad Stone posts an article on Lively, featuring the statement the team provided from Mark.<br><br />
[http://latimesblogs.latimes.com/technology/second_life/index.html The LA Times]’ Alana Semuels also posts on Lively; she had requested our response to Lively prior to its launch, though we were unable to provide her with comment at the time, as we had not yet seen the details of the announcement.<br><br />
<br />
Other Coverage:<br><br />
<br />
[http://www.cio.com/article/429513/Using_Virtual_Worlds_to_Run_Your_Network_Operations_and_Data_Centers CIO] examines how businesses have been using Second Life as a publicly accessible space for selling, recruiting and other interactions. The team had connected the journalist with Joe for this opportunity to discuss using virtual worlds as data centers.<br />
<br><br />
[http://www.msnbc.msn.com/id/25598520/ Baltimore Business Journal] reports that accountants from Maryland are using Second Life more frequently to potentially network with new clients. The team connected the journalist with John Z for comments that are included in this piece. Also picked up on MSNBC.<br />
<br><br />
[http://news.cnet.com/8301-1023_3-9986465-93.html?hhTest=1 CNET] cites the recent Christian Science Monitor article on virtual study abroad, which resulted from the proactive team’s pitching efforts.<br />
<br><br />
[http://mmorpg.qj.net/Second-Life-virtual-world-expands-by-44-percent/pg/49/aid/121981 MMORPG Blog] reports that the total number of regions owned by Residents increased by 44.2 percent in Second Life.<br />
<br><br />
[http://www.purdueexponent.org/index.php/module/Section/section_id/17?module=article&story_id=11967 The Purdue Exponent] announces the creation of The Purdue Center for Serious Games and Learning in Virtual Environments as a place for professors to collaborate on their work with virtual environments and video games. <br />
<br><br />
[http://www.fiercehealthcare.com/story/feds-worry-over-net-drug-sales-cigna-rolls-out-second-life-community/2008-07-09 FierceHealthcare] reports that Cigna is developing its own Second Life community to encourage drug prevention and awareness.<br />
<br><br />
[http://www.g4tv.com/thefeed/blog/post/686835/Exploratorium_Streams_Sun_To_Second_Life.html G4TV.com] announces that the Exploratorium will stream a total eclipse of the sun from China to Second Life.<br />
<br><br />
[http://www.tmcnet.com/usubmit/2008/07/06/3532459.htm TMCnet] reports that Washington State Students are now able to take classes online in Second Life.<br />
<pr><br />
[http://www.thestandard.com/news/2008/07/10/linden-lab-ceo-responds-lively-and-vivaty The Industry Standard] reports on Mark’s letter to the Residents.<br />
<br><br />
[http://media.www.redandblack.com/media/storage/paper871/news/2008/07/10/Variety/When-A.Band.Loves.A.Woman.Allison.Weiss-3389541.shtml Red and Black] features Allison Weiss, a singer who was recently nominated for the 2008 Flagpole Best Solo Performer, who performed for fans on Second Life.<br />
<br><br />
[http://www.pressofatlanticcity.com/106/story/202249.html Press of Atlantic City.com] reports that the new virtual offices of the New Jersey Association of Realtors are almost completed. <br />
<br><br />
[http://www.keyetv.com/content/news/coverstory/story.aspx?content_id=3dfff828-a754-461d-ba57-e55772de4a4c CBS Keye TV] in Texas reports that with teen employment down 60 percent, many of them are using virtual worlds like Second Life to make money by creating and selling digital goods and services.<br />
<br><br />
[http://gigaom.com/2008/07/09/googles-lively-is-a-different-beast/ GigaOm]’s Wagner James Au points out the significant differences between Google’s Lively and immersive virtual worlds like Second Life.<br />
<br><br />
<br><br />
<br />
UK Trends we’ve noticed:<br><br />
<br><br />
--The general tone of the press is very positive, with the Linden Lab/IBM announcement and Google’s release of ‘Lively’ there were many articles discussing the development and evolution of virtual worlds in a positive light. <br><br />
--Two articles describing the ongoing problem of malware and griefing<br><br />
<br><br />
[http://www.ft.com/cms/s/850da006-4859-11dd-a851-000077b07658,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F850da006-4859-11dd-a851-000077b07658%2Cs01%3D1.html%3Fnclick_check%3D1&_i_referer=&nclick_check=1 Financial Times] Philip’s by-lined article ‘Virtual worlds, after the hype]<br />
<br><br />
IBM--LL Interoperability coverage:<br />
<br><br />
[http://www.bbc.co.uk/blogs/technology/2008/07/avatars_a_go_go.html BBC] describes Second Life as ‘first out of the gate’ in regard to teleporting avatars, though the article sarcastic in regard to the official statement declaring it to be a ‘historic day…’: <br />
<br><br />
[http://www.computerweekly.com/Articles/2008/07/09/231413/second-life-teleports-into-another-world.htm Computer Weekly] reports on the partnership between Linden Lab and IBM, as well as providing details of the ‘Architecture Working Group's’ (AWG) website.<br />
<br><br />
[http://www.product-reviews.net/2008/07/09/googles-lively-vs-ibm-metaverse-and-second-life-virtual-world/ Products Review] provides a comparison of Google’s ‘Lively’ Vs Second Life/IBM.<br />
<br><br />
Lively coverage related to SL:<br />
<br><br />
[http://technology.timesonline.co.uk/tol/news/tech_and_web/article4304556.ece The Times] describes the key features of Lively, and its move into the virtual space is said to validate the usefulness of virtual worlds. Second Life is described as a sprawling online world, with brands such as IBM, Sony, BMW and Coca-Cola having a virtual presence. The article also includes a quote stating Second life to be a ‘indispensable business tool’.<br />
<br><br />
[http://www.guardian.co.uk/technology/2008/jul/10/internet.games Guardian] describes Google’s new venture, as well as including the following paragraph about Second Life.<br />
Second Life has gone ex-growth, judging by the number of avatars online simultaneously (it rarely exceeds 64,000) but it is the place to be for experimentation. Universities and companies are still piling in, especially as SL is adopting open source and allows companies to bolt their own servers on. Nielsen Online figures show that Second Life is the third most popular application in the UK in terms of minutes spent on it (after Facebook and YouTube) with growth of 137% in the past year.<br />
<br><br />
Other coverage:<br />
<br><br />
[http://community.zdnet.co.uk/blog/0,1000000567,10008641o-2000458459b,00.htm ZDNet] discusses software development, and Second Life is described as running on 2,000 Intel servers with Debian Linux at its heart.<br />
<br><br />
[http://www.pcadvisor.co.uk/news/index.cfm?newsid=13628 PC Advisor] reports on the launch of Sony’s virtual world ‘Home’, which is to be released this fall.<br />
<br><br />
[http://www.eveningnews24.co.uk/content/news/story.aspx?brand=ENOnline&category=News&tBrand=ENOnline&tCategory=news&itemid=NOED04%20Jul%202008%2016%3A32%3A15%3A840 Norwich Evening News] reports a Norwich College will be using Second Life for advertising, training and possibly teaching purposes.<br />
<br><br />
[http://www.netimperative.com/news/revealed-the-ten-members-of-web2019s-2018500 Netimperative.co.uk] reveals Second Life is one he fastest growing sites in terms of total UK minutes.<br />
<br><br />
[http://www.hospitaliteurope.com/default.asp?title=CIGNAcreatingvirtualhealthcommunity&page=article.display&article.id=12165 Hospital IT] Europe reports CIGNA, a leading health service company, has announced the development of a virtual health care community. The island will host seminars, interactive displays, educational games and virtual health consultations to help foster real and sustainable behaviour change that improves health.<br />
<br><br />
[http://www.tsnn.co.uk/news/news.asp?article=424 Tsnn.co.uk] reports the first conference dedicated to the public policy implications of virtual worlds in the UK is set to take place in London later this month. Jim Purbick is set to speak at the event.<br />
<br><br />
<br><br />
<br />
Germany Trends we have noticed <br><br />
--Google’s “Lively” release caused a lot of coverage in which it is often compared to Second Life <br><br />
--IBM press release was picked up in some of the “Lively” articles as well as in dedicated articles <br><br />
<br><br />
Coverage:<br><br />
[http://newsticker.welt.de/index.php?channel=wir&module=dpa&id=18288766 Welt Online] published a longer article about Second Life’s cooperation with IBM. The article starts with Google’s Lively but continues to go on about the release about Second Life and IBM.<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,564732,00.html Spiegel Online] publishes a long article about “Lively” and says it can not be compared to Second Life.<br />
<br><br />
[http://www.computerwelt.at/detailArticle.asp?a=116270&n=26 Computerwelt Online] published a long article about the presence of Austrian Universities in Second life and e-learning.<br />
<br><br />
Neutral articles:<br><br />
[http://www.abendblatt.de/daten/2008/07/05/902870.html Hamburger Abendblatt Online] publishes an interview with Charles Donkor about recruiting in Web 2.0. <br />
<br><br />
[http://magazine.web.de/de/themen/digitale-welt/internet/5311164-Vor-einem-Jahr-begann-der-Hype-um-Second-Life Web.de] publishes a long article about the hype’s anniversary.<br />
<br><br />
[http://www.infoweek.ch/archive/ar_single.cfm?ar_id=21812&ar_subid=2&sid=0 Infoweek Switzerland] writes about making money on the Internet: <br />
<br><br />
<br><br />
France Moods and Trends we’ve noticed:<br><br />
--This week Google announced the launch of its virtual world, Lively. It has a huge echo in press. Articles are quite neutral, explaining the history of the birth of Lively and what is the real stake for Google. Second Life is always quoted as the ‘first born’ and as The reference.<br><br />
--IBM and Linden Lab press release has been launched this week (on Wednesday). It’s too early to evaluate the real impact of the coverage. Nevertheless, main important IT publications contacted us to have more information. That’s the proof it’s a important announcement on the Virtual World market.<br><br />
<br><br />
IBM--LL Interoperability coverage:<br><br />
[http://www.journaldunet.com/solutions/breve/29271/vers-un-protocole-de-connexion-entre-les-univers-virtuels.shtml Journal du Net]<br />
[http://www.toolinux.com/news/formats_ouverts_et_interoperabilite/open_grid_protocol..._et_les_mondes_virtuels_se_sont_mis_a_se_parler_ar10827.html Linux.com]<br />
[http://www.blog.adminet.fr/la-version-officielle-de-la-pr...-synd0072144.html Adminet]<br />
<br><br />
<br><br />
<br />
==Week Ending July 4, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
US Trends <br><br />
--Vollee announcement<br><br />
--Medical uses of Second Life<br><br />
<br><br />
Vollee coverage:<br><br />
[http://crave.cnet.com/8301-1_105-9958201-1.html CNET Crave blog]<br><br />
[http://www.download.com/8301-2007_4-9958201-12.html Download.com]<br><br />
<br />
[http://venturebeat.com/2008/06/03/vollee-helps-second-life-make-the-leap-into-mobile/ Venture Beat]<br><br />
<br />
[http://latimesblogs.latimes.com/technology/2008/06/testing-second.html Los Angeles Times]<br><br />
<br />
[http://www.alleyinsider.com/2008/6/second_life_goes_mobile Silicon Alley Insider] <br><br />
<br />
[http://mmorpg.qj.net/Second-Life-for-mobile-phones-hits-beta/pg/49/aid/120839 MMORPG] <br><br />
<br />
[http://www.gamesondeck.com/news/1573/vollee_debuts_second_life_mobile_.php Games on Deck] <br><br />
<br />
[http://mobile-voip.tmcnet.com/topics/mobile-communications/articles/30010-virtual-world-goes-mobile.htm TMC Net] <br><br />
<br />
Other coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,361822,00.html FOX News] reports on Keio University’s medical breakthrough that allows a paralyzed patient to walk in Second Life. The story originated from the [http://afp.google.com/article/ALeqM5g7BHpQou-bdeIEgRgWm5UDMI73UA AFP]. <br><br />
<br />
[http://blog.wired.com/games/2008/06/paralyzed-man-w.html WIRED] discusses the recent breakthrough of Keio University researchers, as a result of a rapid response pitch. <br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20080602.wratthetop02/BNStory/ The Globe and Mail] presents an interview with interview with Gerri Sinclair, executive director of the Masters of Digital Media Program Centre for Digital Media in Vancouver, who is very bullish on virtual worlds for business, education, healthcare, and more. <br><br />
<br />
[http://www.omaha.com/index.php?u_page=1208&u_sid=10346217 The Omaha World Herald] reports on the Second Life economy and the people who are making real money with inworld businesses. The team provided background information on Second Life for this story, which is also posted on [http://www.linuxinsider.com/story/The-Tangible-Value-of-Virtual-Money-63213.html LinuxInsider]. <br><br />
<br />
[http://www.geek.com/california-university-teaches-on-campus-in-second-life-20080602/ Geek.com] reports on San Jose State University’s new campus in Second Life. Also posted on [http://tech.yahoo.com/blogs/hughes/27994 Yahoo! Tech] and [http://dvice.com/archives/2008/05/pretend_classro.php DVICE].<br><br />
<br />
[http://www.mercurynews.com/salpizarro/ci_9452199?nclick_check=1 The San Jose Mercury News] reports on a summit being hosted at the Tech Museum on virtual worlds featuring a presentation by Philip. <br><br />
<br />
[http://www.readwriteweb.com/archives/could_struggling_economy_help_second_life.php ReadWriteWeb] posts a story on the growth of Second Life’s popularity in a struggling economy. <br><br />
<br />
[http://www.designnews.com/blog/460000246/post/610027461.html Design News] reports on a mass transit system that was designed in Second Life. <br><br />
<br><br />
UK Trends <br><br />
--Business use of Second Life<br><br />
<br><br />
Coverage:<br><br />
<br><br />
[http://www.businessweekly.co.uk/analysis/green-fields-ahead-for-business.html Business Weekly] discusses the future of business and technology. Second Life is described as a big and growing sector. <br><br />
<br />
[http://www.vnunet.com/computing/analysis/2217780/pizza-chain-builds-customer-4025210 VNUNet] reports the presence of Domino’s Pizza within Second Life.<br><br />
<br />
[http://www.mobile-ent.biz/news/30617/Volle-brings-Second-Life-to-mobile Mobile Entertainment] reports Second Life is available through Vollee on mobile phones.<br><br />
<br />
[http://www.btplc.com/today/art78044.html BT Today] reports BT’s pioneering online service for small businesses, BT Tradespace, is setting up shop for a trial period in Second Life.<br><br />
<br />
[http://www.mmm-online.com/Second-Coming/article/110736/ Medical Marketing and Media] discusses the benefits of Second Life to pharma healthcare.<br><br />
<br><br />
<br><br />
Germany Trends<br><br />
<br><br />
--Vollee brings Second life onto mobile phones<br><br />
--Dresdner Bank, one of the biggest German banks, is entering Second Life (on a small basis)<br><br />
--On a panel discussion about legal regulation of virtual worlds, the participants were against intervening too much in virtual environments<br><br />
<br />
One of the biggest news this week that has been covered by several publications like [http://www.golem.de/0806/60171.html Golem.de], [http://www.dasjournal.net/news/308/ARTICLE/8812/2008-06-04.html ZDNet.de] and [http://www.zdnet.de/news/tkomm/0,39023151,39191723,00.htm Dasjournal.net] is that Vollee has managed to bring Second Life onto the mobile phones. <br><br />
<br />
[http://www.zdnet.de/news/tkomm/0,39023151,39191563,00.htm ZDNet.de], [http://www.macnews.de/news/108591.html Macnews.de] and [http://www.ecin.de/news/2008/06/02/11987/index.html?rcol Ecin.de] have reported that one of Germany’s biggest banks, the Dresdner Bank, has entered Second Life and is cooperating with Apfelland and the Volkshochschule Goslar. <br><br />
<br />
On a conference about new forms of learning there has been a very interesting panel discussion about whether real law can be applied to virtual worlds. The statement of the participants was that virtual environments shouldn’t be over-regulated, because the users are regulating their own worlds, as [http://www.heise.de/newsticker/Warnungen-vor-Ueberregulierung-virtueller-Welten--/meldung/108679 Heise.de], [http://computerzeitung.de/loader?path=/articles/2008024/31541592_ha_CZ.html&art=/articles/2008024/31541592_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computer Zeitung], [http://internet.magnus.de/software-tools/artikel/virtuelle-welten-sind-anders.html Magnus.de] and [http://www.golem.de/0805/60057.html Golem.de] reported. <br><br />
<br />
According to [http://www.firmenpresse.de/pressinfo50468.html Firmenpresse.de], an education institution from Berlin is including the making of machinimas into their curriculum.<br><br />
<br />
Another positive article about education in Second Life appeared on [http://www.gizmodo.de/2008/06/02/zur_uni_in_second_life.html#more Gizmodo.de]. <br><br />
<br />
The Swedish embassy in Second Life is celebrating their national holiday for three days, as [http://www.bild.de/BILD/digital/avastar/2008/05/ausgabe-73/art-schwedische-botschaft,geo=4738402.html Bild.de] has found out.<br><br />
<br><br />
<br><br />
France Trends <br><br />
<br><br />
--A very interesting and detailed case study on a company that has created an Island in 2007 (Hublot)<br><br />
--Le Monde presented the results of the KZero research on Virtual Wolrds<br><br />
--The Virtual recruitment is the point of concern of the Belgium publication l’essentiel<br><br />
<br />
Initiative of the Ile de France region, MetaLab 3D, which is a kind of laboratory, dedicated to creation of new regional territories<br />
[http://www.artesi.artesi-idf.com/public/article.tpl?id=15730 Assises du Numériques event] <br><br />
<br />
The Belgium publication[http://www.lessentiel.lu/news/economie/story/15738394 L’essentiel] published an interesting interview of Gary Cywie, a recruitment specialist at the occasion of the ‘Workings Worlds’, virtual tradeshow dedicated to recruitment. Can you recruit someone if you don’t see him/her in real life?<br><br />
<br />
Very interesting article in [http://playtime.blog.lemonde.fr/2008/06/02/le-baby-boom-des-mondes-virtuels/ LeMonde.fr] that propose a complete report (based on the KZero Research results) on existing virtual worlds, Second Life of course, but also Habbo, WeeWorld, IMVU, Neopets, There, Virtual MTV, HipiHi, Home…<br />
Virtual Worlds’ baby boom<br><br />
<br />
[http://www.worldtempus.com/wt/1/11615/7991 World Tempus]: Detailed story on the Hublot adventure in Second Life. Why the company decided to go there, what worked well and not. A very detailed SWOT is also available. How Hublot dreamt of Second Life. <br><br />
<br />
[http://www.pcinpact.com/actu/news/43972-paralysie-Second-Life-deplacement-musculaire.htm PC inpact] presented the amazing story of the Japanese paralyzed guys who walked for the first time in Second Life. Paralyzed in the real life, he walks in Second Life <br><br />
<br />
[http://www.jetsetmagazine.net/culture/revue,presse/lartiste-wafa-bourkhis-a-la-conquete-du-monde-virtuel.21.6122.html Jet Set Magazine]: Presentation of ‘Second Live’ virtual exposition and of Wafa Bourhis, a 3D and virtual specialist artist. Wafa Bourhis wants to conquer Virtual Worlds <br><br />
<br><br />
<br><br />
Japan Trends <br><br />
--Excitement among Japanese residents about SL5B.<br><br />
Japanese communities and organizations such as VWBC, an in-world TV station operated by Prof. Mitsubuchi of Digital Hollywood University, Kansai SL Owners' Association, an organization of SIM owners in Kansai, SUN and many Japanese SL users attended SL5B. It was quite different from last year which indicates how enthusiastic Japanese solution providers and users have become about SL. Particularly the concert in which four Japanese bands played on the Main Stage of SL5B on 27th May generated a lot of excitement among both Japanese and non-Japanese audiences. <p><br />
<br><br />
Key Coverage<br><br />
<br><br />
Monthly ASCII (magazine, August issue) – May 8th, NTT announced a capital and business alliance with ngi group to enter the 3D internet and metaverse market. <br />
SUN Co., Ltd. created “Ldex”, a system enabling exchanges between L$ and other currencies. Transactions between L$ and JPY started this April. <br><br />
<br><br />
Monthly ASCII (magazine, August issue) – An editorial comment on Second Life included the following: The word “Kasou-Sekai” (used for “virtual worlds” but directly translated as “hypothetical worlds”), I believe is not the perfect phrase to describe metaverses. The word “hypothetical” makes it seem all imaginary and not based on reality. I feel doubt about that after seeing, surprisingly, many people distressed over love relationships on SL. Before metaverses become largely popular we better give a second thought to their true nature. <br><br />
<br><br />
Kokoku Hihyo (magazine, June/July issue) – In a feature article on advertisements in video games, online games and metaverses, there is a brief introduction of the Yamaha motorbike show as well as the Glico Pocky (famous Japanese chocolate snack) festival, both held on Second Life. <p><br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/24) – This is the story that has descriptions of other Japanese VWs. For full translation, email Melissa@lindenlab.com. <br><br />
<br><br />
Nikkei Marketing Journal (newspaper, 6/30) – METABIRDS will open an online virtual commodities market for trading virtual commodities made on metaverses such as Second Life. The market will open July 10th. <br><br />
<br><br />
Depart Shimbun (newspaper, 6/25) – Japanese supermarket giant Mitsukoshi is holding the “Austrian Exhibit in Cyberspace” on Second Life in the “Mitsukoshi Second Life branch.” <br><br />
<br><br />
[http://www.yomiuri.co.jp/net/news/20080630nt0c.htm Yomiuri Online] (online, 6/29) – The Japanese Cabinet Office opened the “Museum of Disaster Prevention”, a museum themed on disaster prevention on metaverse Second Life.<br><br />
<br><br />
[http://www.secondtimes.net/metaverse/episode/20080630_open.html The Second Times] (online, 6/29) – Resonant Solutions Co. opened a virtual open campus service geared for Japanese college universities and technical schools starting July 1st. <br><br />
<br><br />
[http://www.secondtimes.net/metaverse/event/20080627_sl5b.html The Second Times] (online, 6/26) – “SL5B”, an event celebrating the fifth year of Second Life, hosted by Linden Lab, is being held today starting 14:00. There will be four Japanese artists performing live on stage. <br><br />
<br><br />
[http://www.secondtimes.net/news/japan/20080626_virtualwalker.html The Second Times] (online, 6/26) – Kadokawa X Media sold the second issue of “Virtual Walker” on July 27, a magazine intended for the “virtual” generation. Japanese idol Shoko Nakagawa and comedian Junichi Shigeki were on the cover.<br><br />
<br />
==Week Ending June 27, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
<br><br />
<b>US Trends</b><br><br />
--Several publications and blogs, beyond inworld press, picked up the fifth birthday announcement. <br><br />
--This week, Cisco’s CEO praised virtual worlds as lucrative business tools during his inworld press conference, and coverge of the business uses has been positive this week. <br><br />
--We’ve seen an increase in stories on science and research being done in Second Life, another positive trend in the news.<br><br />
<br><br />
Coverage of SL5B birthday announcement:<br><br />
<br><br />
[http://www.bizjournals.com/sanfrancisco/stories/2008/06/16/daily39.html San Francisco Business Times]<br><br />
<br />
[http://blog.wired.com/games/2008/06/second-life-cel.html WIRED]<br><br />
<br />
[http://communities.canada.com/shareit/blogs/gamesnews/archive/2008/06/20/second-life-celebrates-its-5th-birthday.aspx Canada.com]<br><br />
<br />
[http://www.betanews.com/article/Second_Life_to_host_a_twoweek_gala_expo_with_realworld_speakers/1213999231 Beta News]<br><br />
<br />
[http://kotaku.com/5018266/second-life-celebrates-five-years Kotaku]<br><br />
<br><br />
Other coverage:<br><br />
<br><br />
[http://scienceblogs.com/digitalbio/2008/06/personal_genomics_and_visiting.php Science Blogs] announces a presentation to be given in Second Life on personalized genetics.<br><br />
<br />
[http://www.alleyinsider.com/2008/6/ciscos_john_chambers_in_second_life Silicon Alley Insider], in a post by Reuter’s Eric Krangel, comments on Cisco’s involvement in Second Life, even though it’s thought that it is an “overhyped ghost town.”<br><br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d19-Virtual-Thursdays-Chapter-Two-Avatars-Roam The Examiner] writes a follow up piece on its initial analysis of the virtual world, focusing on the word “avatar.”<br><br />
<br />
[http://www.mlive.com/business/annarbornews/index.ssf?/base/business-6/1214232018117590.xml&coll=2 MLive] discusses the University of Michigan’s use of Second Life for research.<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=318544&intsrc=hm_list Computerworld] presents the potential for business uses of virtual worlds, citing Second Life as one of the leading platforms. Also picked up in [http://www.networkworld.com/news/2008/062308-have-your-avatar-call-my.html?hpg1=bn Network World].<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9103079&taxonomyId=11&intsrc=kc_top Computerworld] also posts on a Q&A with the CEO of Cisco inworld, predicting that virtual worlds will “explode” in terms of business uses.<br><br />
<br />
[http://www.webcpa.com/article.cfm?articleid=28169 WebCPA] reports on the entry of several CPA firms into Second Life.<br><br />
<br />
[http://www.businessweek.com/innovate/next/archives/2008/06/i_just_read_the.html BusinessWeek] comments on an article in McKinsey’s Quarterly on open innovation, citing Second Life news as being outdated. The original [http://www.mckinseyquarterly.com/Information_Technology/Networking/next_step_in_open_innovation_2155_abstract McKinsey] article is available by subscription.<br><br />
<br><br />
<br><br />
<b>UK Trends</b><br><br />
<br><br />
--A positive focus in the press has been on the green benefits of Second Life. The carbon goggles tool was picked up by both the BBC and Guardian<br><br />
--Continued use of Second Life by UK universities. Glasgow Caledonian University has entered the virtual world to join many of its UK counterparts. Education continues to be a positive topic.<br><br />
<br />
Carbon goggles coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/sci/tech/7470057.stm BBC News] reports on the creation of goggles which allow users in Second Life to witness and monitor carbon emissions from various objects and processes. <br><br />
<br />
[http://blogs.guardian.co.uk/digitalcontent/2008/06/_mashed_2008_second_lifes_gree.html Guardian] reports how carbon goggles have been created which allow users to see carbon emissions in Second Life.<br><br />
<br />
Other coverage:<br><br />
<br />
[http://blogs.ft.com/techblog/2008/06/squarer-moo-moves-into-business-cards/ Financial Times blog] reports that Second Life avatars are being selected to be placed on the back of business cards sold by Moo, the maker of calling cards for the web 2.0 generation.<br><br />
<br />
[http://www.metro.co.uk/news/article.html?in_article_id=184114&in_page_id=34&in_a_source Metro] describes how Glasgow Caledonian University has created a virtual campus in Second Life, allowing students to attend lectures and hold study groups online. <br><br />
<br />
[http://www.computerweekly.com/blogs/it-collaboration-technology-blog/2008/06/with-this-tweet-i-thee-wed.html ComputerWeekly.com] discusses what a virtual wedding would be like.<br><br />
<br />
[http://www.pocketgamer.co.uk/r/Mobile/Lamity/news.asp?c=7318 Mobile News] reports how a Japanese Mobile Games Firm has created a Second Life-style Virtual World purely for mobile phones.<br><br />
<br />
[http://www.electronicsweekly.com/Articles/2008/06/23/43976/warren-savage-on-our-virtual-future.htm Electronics Weekly] reflects on the importance of the digital world for businesses in the future. <br><br />
<br />
[http://www.pressdispensary.co.uk/feed/991807.php Press Dispensary] describes how New Business Horizons, who run the Blue Horizon Business Park in Second Life, won the ‘Best Use of Technology’ Award from the Docklands Business Club and the East London Chamber of Commerce.<br><br />
<br />
[http://www.earthtimes.org/articles/show/evian-volleys-back-into-the-digital-realm-with-top-spin-3,446183.shtml The Earth Times] reports how Evian are entering the world of online gaming, after last year becoming part of Second Life.<br><br />
<br><br />
<br><br />
<b>Germany Trends</b> <br><br />
<br><br />
--The big news about Second Life in Germany was from last week’s article about an alcohol addict who found help in Second Life, which was picked up by several publications – this is a good example of how non-profit organizations can use Second Life<br><br />
<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235,00.html Spiegel online], one of the biggest German online news sites, published a positive article about an alcohol addict. She found help in Second Life and is now dry for over three years. This article was picked up by [http://www.nachrichten.ch/detail/312340.htm Nachrichten.ch], [http://derstandard.at/?url=/?id=3384767 der Standard], [http://www.pressetext.de/pte.mc?pte=080620004 Pressetext.de] and [http://www.cynamite.de/pc/news/more/second_life_jetzt_auch_mit_virtueller_suchtberatung/10598/second_life_jetzt_auch_mit_virtueller_suchtberatung.html Cynamite.de].<br><br />
<br />
[http://www.dradio.de/dkultur/sendungen/thema/805993/ Deutschlandradio Kultur] had a long and realistic interview with one of the most renowned professor for media studies, Norbert Bolz. They talk about the first five years of Second Life.<br><br />
<br />
[http://www.cio.de/strategien/projekte/855522/ CIO] reports about the Gartner study, which says that at the moment 90 percent of all companies in virtual worlds fail within the first 18 months, but the article gives tips and ideas how a company can succeed in virtual worlds.<br><br />
<br />
[http://www.wort.lu/articles/6620650.html Wort.lu], a Luxemburg newspaper, published a rather neutral article about the head of the steel company Mittal, Lakshmi Mittal, who held an interview with investors in Second Life. This was picked up by the newspaper [http://www.finanzen.net/eurams/archiv/berichte_detail.asp?pkBerichtNr=159769 Euro am Sonntag].<br><br />
<br />
[http://www.ecin.de/news/2008/06/18/12039/?rcol Ecin.de] published the results of the study from House of Research. The study gives a neutral overview on their findings like the age, education and income of Second Life users.<br><br />
<br />
<br><br />
<b>France Trends</b><br><br />
--Second Life anniversary has a good visibility in press this week. All articles are quite positive presenting this anniversary as a proof of good health.<br> <br />
--Saint Gobain Glass and Stonefield In world launched the first event of the new Saint Gobain Glass’ island. <br><br />
<br />
Second Life’s anniversary<br><br />
<br />
Several blogs and publications mentioned the beginning of the festivities launched by Philip (7 articles).<br><br />
[http://www.itrmanager.com/articles/79020/second-lifre-fete-5-ans-br-mettre-oeuvre-mondes-virtuels-3-etapes.html ITR Manger]<br><br />
[http://www.20minutes.fr/article/238872/High-Tech-Second-Life-cinq-ans-bien-reels.php 20 Minutes]<br><br />
[http://www.neteco.com/145492-second-life-fete-ans.html Neteco]<br><br />
[http://www.imarginal.com/actualites/second-life-fete-ses-5-ans/ IMarginal]<br><br />
[http://www.journaldugamer.com/index.php?2008/06/23/7473-second-life-a-cinq-ans Journaldugamer]<br><br />
[http://slandreamedia.wordpress.com/2008/06/25/bilan-des-5-ans-et-vente-de-paris-1900-sur-second-life/ slandreamedia]<br><br />
[http://graphic.tumblr.com/post/39666680/second-life-5-ans graphic tumbir]<br><br />
<br />
Saint Gobain Glass in Second Life<br><br />
<br />
Saint Gobain Glass will organize Wednseday 25th a conference on Environement and Glass. It’s the beginning of a longer initiative of the company that will organize others actions in September (5 articles)<br><br />
[http://www.paperblog.fr/827832/ce-que-vient-faire-saint-gobain-glass-dans-second-life/ PaperBlog]<br><br />
[http://www.virtualworldsnews.fr/2008/06/24/saint-gobain-glass-s%E2%80%99implante-dans-second-life/ Virtual Worlds News]<br><br />
[http://www.david-castera.com/?2008/06/23/390-saint-gobain-glass-dans-second-life David Casetera]<br><br />
[http://cgt-cognac.over-blog.com/article-20698990.html CognacBlog]<br><br />
[http://slmag.fr/secondlife/?p=566 Slmag]<br><br />
<br />
<br><br />
<b>Japan Trends</b><br><br />
<br />
--There were a couple of new business entry news this week. One is that As Know As, a popular Japanese fashion brand in RL, opened a SL branch. Another is the Commercial Department of the Austrian Embassy started the "Austrian Fair in Cyberspace" in cooperation with Mitsukoshi Department at the Mitsukoshi SIM.<br />
<br />
<br><br />
Key Coverage<br />
--<b>Denki Shimbun</b> (newspaper, 6/16) – Metaverses to interconnect. “Before the Internet, each individual manufacturer had its own unique online services, which of course became obsolete with the birth of the Internet. At 3Di, we are working on what we call the ‘interverse’, interconnecting metaverses on an open source level,” says Suguru Kamata of 3Di. <br />
<br><br />
--[http://itpro.nikkeibp.co.jp/article/NEWS/20080619/308743/ Nihon Keizai Shimbun] (newspaper, online 6/20) – Akinori Yonezawa, Professor at Tokyo University, won the Dahl-Nygaard Prize for creating a system linking several programs called “concurrent object-oriented languages.” The system is used on metaverse SL as well.<br />
<br><br />
--<b>Nihon Seni Shimbun</b> (newspaper, 6/19) – The trade activities department of the Austrian embassy will display products on metaverse SL for the first time with the help of Japanese retailer Mitsukoshi, between June 25th to the 29th. <br />
<br><br />
--<b>Nihon Keizai Shimbun</b> (newspaper, 6/21) – General shareholders meetings are being held for companies closing accounts in March. Impress Holdings, is holding a virtual shareholders meeting on SL simultaneously with its real life meeting.<br />
<br><br />
--<b>The Wall Street Journal Asia</b> (newspaper, 6/17) – ArcelorMittal ventures into virtual world. Aim is to reach out to younger investors through the Internet. <br />
<br><br />
--<b>The Wall Street journal Asia</b> (newspaper, 6/19) – ArcelorMittal’s first shareholders meeting in the virtual Internet worlds of SL was married by poor attendance and choppy audio and imaging, hiccups corporate-governance experts say will need to be overcome if other companies are going to adopt the practice.<br />
<br><br />
--[http://itnp.net/category_betsu/30/1460/ Tokyo IT Shimbun] (newspaper, online 6/10) – SL founder Phillip Rosedale talked at the VWCE2008. The event generated much excitement due largely to the presence of user participants. When asked about rumors of Linden Labs ailing business, Phillip replied, “We are not considering a stock-market flotation, but we have plenty of earnings and funds.” He also expressed his ideas for enhancing Japanese support systems.<br />
<br><br />
--[http://itnp.net/category_betsu/26/1476/ Tokyo IT Shimbun] (newspaper, online 6/10) – VWCE2008 was held during the last week of May, and SL founder Phillip Rosedale gave a talk. “We will enhance Japanese support systems”, he said. <br />
<br><br />
--[http://itnp.net/category_betsu/26/1512/ Tokyo IT Shimbun] (newspaper, online 6/17) – Nihon TV’s program “Digital no Konjo” – a program recorded mainly on SL, won the Japan Film and Television Technology Association Video Technology Promotion Awards. Along with this, SL reached its 5th year since the starting of services, and held a ceremonial event.<br />
<br><br />
--[http://www.secondtimes.net/news/japan/20080620_mobie.html The Second Times] (online, 6/20) – able seed Co., Ltd which runs the “Kenroku” SIM and online video portal “mobie” have formed a business alliance.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080620_abc.html The Second Times] (online, 6/20) – Asahi Broadcasting Corporation have started giving out toy airplanes of their mascot character “Cu-Cu” and other items for free on SL.<br />
<br> <br />
--[http://www.secondtimes.net/news/world/20080620_av.html The Second Times] (online, 6/20) – Linden Lab has added different types of default avatars to SL. Some are unique like a “cardboard box robot”.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080619_sagi.html The Second Times] (online, 6/19) – Everyone on Alert! There is a current L$ fraud going on in SL! <br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/19/939 All-in-One INTERNET] magazine 2.0 (online, 6/19) – Singer-songwriter and popular artist on SL, Sora Izumikawa, has been chosen to compose music for the SL ballet group “BalletPixelle”.<br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/18/936 All-in-One INTERNET] magazine 2.0 (online, 6/18) - The trade activities department of the Austrian embassy will hold the “Austrian exhibition in Cyberspace” in cooperation with MITSUKOSHI, Ltd., and will display in the Mitsukoshi SIM starting the 25th and running to the 29th.<br />
<br> <br />
--[http://www.nikkeibp.co.jp/style/eco/column/bim/080617_03/ Nikkei BPnet] (online, 6/17) – An F1 race in the world of architecture. A race to build a building on BIM (Building Information Modeling – think of it as a professional version of SL) within 24 hours.<br />
<br> <br />
--[http://www.secondtimes.net/metaverse/event/20080617_100candle.html The Second Times] (online, 6/17) – Turning your lights off on SL as well …”A night of a million candles” – People turned their lights off and spent the night with only the light of candles for an event ongoing since 2003. This year the event was held both in real life and virtual life.<br />
<br> <br />
<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[http://www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=77815Linden Lab PR Update2008-07-11T23:52:05Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending July 11, 2008==<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Trends we’ve noticed: <br><br />
--The IBM announcement was generally well received by mainstream business press, with great pieces appearing in the Wall Street Journal and the FT<br><br />
--Google’s launch of Lively boosted our coverage, although some Valley blogs took a cynical perspective on the news this week<br><br />
--Healthcare and science continue to be dominant themes in the press<br><br />
<br><br />
IBM--LL Interoperability coverage:<br />
<br><br />
[http://blogs.wsj.com/biztech/2008/07/08/avatars-escape-second-life-leave-clothes-behind/#comments Wall Street Journal] – Avatars Teleport Away from Second Life<br><br />
[http://blogs.ft.com/techblog/2008/07/second-lifes-maiden-voyage-across-the-metaverse/ Financial Times] – Second Life’s maiden voyage across the metaverse<br><br />
[http://www.techcrunch.com/2008/07/08/ibm-and-second-life-announce-interoperability-project-but-bridging-virtual-worlds-is-the-wrong-answer/ TechCrunch] - IBM And Second Life Announce Interoperability, But Bridging Virtual Worlds Is the Wrong Answer<br><br />
(Also on [http://www.washingtonpost.com/wp-dyn/content/article/2008/07/08/AR2008070801703.html Washington Post])<br><br />
[http://www.technologynewsdaily.com/node/10022 Technology News Daily] - Virtual World Interoperability Milestone<br><br />
[http://www.readwriteweb.com/archives/virtual_world_interoperability.php ReadWriteWeb] - Linden Labs and IBM Break the Metaverse Barrier, Teleport Across Virtual Worlds<br><br />
[http://www.virtualworldsnews.com/2008/07/ibm-and-linden.html Virtual World News] - IBM and Linden Lab Officially Announce OpenSIM Interoperability<br><br />
[http://dusanwriter.com/?p=698 Dusan Writers Metaverse] - Teleport to opensim from second life: interoperability and the decentralized grid<br><br />
[http://crispygamer.com/_GeneratedPages/news/newsitem1459.aspx Crispy Gamer] – When Worlds Collide: The Great Avatar Transfer<br><br />
[http://www.sutor.com/newsite/blog-open/?p=2396 Bob Sutor’s Open Blog] – Hopping from one world to another<br><br />
[http://www.informationweek.com/news/personal_tech/virtualworlds/showArticle.jhtml?articleID=208803274 Information Week] - IBM, Second Life Demo Virtual World Interoperability<br><br />
[http://www.fool.com/investing/high-growth/2008/07/09/ibm-moves-into-the-virtual-world.aspx The Motley Fool] - IBM Moves Into the Virtual World<br><br />
[http://abclocal.go.com/wpvi/story?section=news/right_now_on_the_net&id=6255538 6abc.com] - Right Now On The Net<br><br />
[http://news.digitaltrends.com/news-article/17231/ibm-second-life-move-between-worlds Digital Trends Beta] - IBM, Second Life Move Between Worlds <br><br />
[http://www.nytimes.com/2008/07/09/technology/09google.html?bl&ex=1215748800&en=bfa61dce8f16e341&ei=5087%0A The New York Times]’ Brad Stone posts an article on Lively, featuring the statement the team provided from Mark.<br><br />
[http://latimesblogs.latimes.com/technology/second_life/index.html The LA Times]’ Alana Semuels also posts on Lively; she had requested our response to Lively prior to its launch, though we were unable to provide her with comment at the time, as we had not yet seen the details of the announcement.<br><br />
<br />
Other Coverage:<br><br />
<br />
[http://www.cio.com/article/429513/Using_Virtual_Worlds_to_Run_Your_Network_Operations_and_Data_Centers CIO] examines how businesses have been using Second Life as a publicly accessible space for selling, recruiting and other interactions. The team had connected the journalist with Joe for this opportunity to discuss using virtual worlds as data centers.<br />
<br><br />
[http://www.msnbc.msn.com/id/25598520/ Baltimore Business Journal] reports that accountants from Maryland are using Second Life more frequently to potentially network with new clients. The team connected the journalist with John Z for comments that are included in this piece. Also picked up on MSNBC.<br />
<br><br />
[http://news.cnet.com/8301-1023_3-9986465-93.html?hhTest=1 CNET] cites the recent Christian Science Monitor article on virtual study abroad, which resulted from the proactive team’s pitching efforts.<br />
<br><br />
[http://mmorpg.qj.net/Second-Life-virtual-world-expands-by-44-percent/pg/49/aid/121981 MMORPG Blog] reports that the total number of regions owned by Residents increased by 44.2 percent in Second Life.<br />
<br><br />
[http://www.purdueexponent.org/index.php/module/Section/section_id/17?module=article&story_id=11967 The Purdue Exponent] announces the creation of The Purdue Center for Serious Games and Learning in Virtual Environments as a place for professors to collaborate on their work with virtual environments and video games. <br />
<br><br />
[http://www.fiercehealthcare.com/story/feds-worry-over-net-drug-sales-cigna-rolls-out-second-life-community/2008-07-09 FierceHealthcare] reports that Cigna is developing its own Second Life community to encourage drug prevention and awareness.<br />
<br><br />
[http://www.g4tv.com/thefeed/blog/post/686835/Exploratorium_Streams_Sun_To_Second_Life.html G4TV.com] announces that the Exploratorium will stream a total eclipse of the sun from China to Second Life.<br />
<br><br />
[http://www.tmcnet.com/usubmit/2008/07/06/3532459.htm TMCnet] reports that Washington State Students are now able to take classes online in Second Life.<br />
<pr><br />
[http://www.thestandard.com/news/2008/07/10/linden-lab-ceo-responds-lively-and-vivaty The Industry Standard] reports on Mark’s letter to the Residents.<br />
<br><br />
[http://media.www.redandblack.com/media/storage/paper871/news/2008/07/10/Variety/When-A.Band.Loves.A.Woman.Allison.Weiss-3389541.shtml Red and Black] features Allison Weiss, a singer who was recently nominated for the 2008 Flagpole Best Solo Performer, who performed for fans on Second Life.<br />
<br><br />
[http://www.pressofatlanticcity.com/106/story/202249.html Press of Atlantic City.com] reports that the new virtual offices of the New Jersey Association of Realtors are almost completed. <br />
<br><br />
[http://www.keyetv.com/content/news/coverstory/story.aspx?content_id=3dfff828-a754-461d-ba57-e55772de4a4c CBS Keye TV] in Texas reports that with teen employment down 60 percent, many of them are using virtual worlds like Second Life to make money by creating and selling digital goods and services.<br />
<br><br />
[http://gigaom.com/2008/07/09/googles-lively-is-a-different-beast/ GigaOm]’s Wagner James Au points out the significant differences between Google’s Lively and immersive virtual worlds like Second Life.<br />
<br><br />
<br><br />
<br />
UK Trends we’ve noticed:<br><br />
<br><br />
--The general tone of the press is very positive, with the Linden Lab/IBM announcement and Google’s release of ‘Lively’ there were many articles discussing the development and evolution of virtual worlds in a positive light. <br><br />
--Two articles describing the ongoing problem of malware and griefing<br><br />
<br><br />
[http://www.ft.com/cms/s/850da006-4859-11dd-a851-000077b07658,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F850da006-4859-11dd-a851-000077b07658%2Cs01%3D1.html%3Fnclick_check%3D1&_i_referer=&nclick_check=1 Financial Times] Philip’s by-lined article ‘Virtual worlds, after the hype]<br />
<br><br />
IBM--LL Interoperability coverage:<br />
<br><br />
[http://www.bbc.co.uk/blogs/technology/2008/07/avatars_a_go_go.html BBC] describes Second Life as ‘first out of the gate’ in regard to teleporting avatars, though the article sarcastic in regard to the official statement declaring it to be a ‘historic day…’: <br />
<br><br />
[http://www.computerweekly.com/Articles/2008/07/09/231413/second-life-teleports-into-another-world.htm Computer Weekly] reports on the partnership between Linden Lab and IBM, as well as providing details of the ‘Architecture Working Group's’ (AWG) website.<br />
<br><br />
[http://www.product-reviews.net/2008/07/09/googles-lively-vs-ibm-metaverse-and-second-life-virtual-world/ Products Review] provides a comparison of Google’s ‘Lively’ Vs Second Life/IBM.<br />
<br><br />
Lively coverage related to SL:<br />
<br><br />
[http://technology.timesonline.co.uk/tol/news/tech_and_web/article4304556.ece The Times] describes the key features of Lively, and its move into the virtual space is said to validate the usefulness of virtual worlds. Second Life is described as a sprawling online world, with brands such as IBM, Sony, BMW and Coca-Cola having a virtual presence. The article also includes a quote stating Second life to be a ‘indispensable business tool’.<br />
<br><br />
[http://www.guardian.co.uk/technology/2008/jul/10/internet.games Guardian] describes Google’s new venture, as well as including the following paragraph about Second Life.<br />
Second Life has gone ex-growth, judging by the number of avatars online simultaneously (it rarely exceeds 64,000) but it is the place to be for experimentation. Universities and companies are still piling in, especially as SL is adopting open source and allows companies to bolt their own servers on. Nielsen Online figures show that Second Life is the third most popular application in the UK in terms of minutes spent on it (after Facebook and YouTube) with growth of 137% in the past year.<br />
<br><br />
Other coverage:<br />
<br><br />
[http://community.zdnet.co.uk/blog/0,1000000567,10008641o-2000458459b,00.htm ZDNet] discusses software development, and Second Life is described as running on 2,000 Intel servers with Debian Linux at its heart.<br />
<br><br />
[http://www.pcadvisor.co.uk/news/index.cfm?newsid=13628 PC Advisor] reports on the launch of Sony’s virtual world ‘Home’, which is to be released this fall.<br />
<br><br />
[http://www.eveningnews24.co.uk/content/news/story.aspx?brand=ENOnline&category=News&tBrand=ENOnline&tCategory=news&itemid=NOED04%20Jul%202008%2016%3A32%3A15%3A840 Norwich Evening News] reports a Norwich College will be using Second Life for advertising, training and possibly teaching purposes.<br />
<br><br />
[http://www.netimperative.com/news/revealed-the-ten-members-of-web2019s-2018500 Netimperative.co.uk] reveals Second Life is one he fastest growing sites in terms of total UK minutes.<br />
<br><br />
[http://www.hospitaliteurope.com/default.asp?title=CIGNAcreatingvirtualhealthcommunity&page=article.display&article.id=12165 Hospital IT] Europe reports CIGNA, a leading health service company, has announced the development of a virtual health care community. The island will host seminars, interactive displays, educational games and virtual health consultations to help foster real and sustainable behaviour change that improves health.<br />
<br><br />
[http://www.tsnn.co.uk/news/news.asp?article=424 Tsnn.co.uk] reports the first conference dedicated to the public policy implications of virtual worlds in the UK is set to take place in London later this month. Jim Purbick is set to speak at the event.<br />
<br><br />
<br><br />
<br />
Germany Trends we have noticed <br><br />
--Google’s “Lively” release caused a lot of coverage in which it is often compared to Second Life <br><br />
--IBM press release was picked up in some of the “Lively” articles as well as in dedicated articles <br><br />
<br><br />
Coverage:<br><br />
[http://newsticker.welt.de/index.php?channel=wir&module=dpa&id=18288766 Welt Online] published a longer article about Second Life’s cooperation with IBM. The article starts with Google’s Lively but continues to go on about the release about Second Life and IBM.<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,564732,00.html Spiegel Online] publishes a long article about “Lively” and says it can not be compared to Second Life.<br />
<br><br />
[http://www.computerwelt.at/detailArticle.asp?a=116270&n=26 Computerwelt Online] published a long article about the presence of Austrian Universities in Second life and e-learning.<br />
<br><br />
Neutral articles:<br><br />
[http://www.abendblatt.de/daten/2008/07/05/902870.html Hamburger Abendblatt Online] publishes an interview with Charles Donkor about recruiting in Web 2.0. <br />
<br><br />
[http://magazine.web.de/de/themen/digitale-welt/internet/5311164-Vor-einem-Jahr-begann-der-Hype-um-Second-Life Web.de] publishes a long article about the hype’s anniversary.<br />
<br><br />
[http://www.infoweek.ch/archive/ar_single.cfm?ar_id=21812&ar_subid=2&sid=0 Infoweek Switzerland] writes about making money on the Internet: <br />
<br><br />
<br><br />
France Moods and Trends we’ve noticed:<br><br />
--This week Google announced the launch of its virtual world, Lively. It has a huge echo in press. Articles are quite neutral, explaining the history of the birth of Lively and what is the real stake for Google. Second Life is always quoted as the ‘first born’ and as The reference.<br><br />
--IBM and Linden Lab press release has been launched this week (on Wednesday). It’s too early to evaluate the real impact of the coverage. Nevertheless, main important IT publications contacted us to have more information. That’s the proof it’s a important announcement on the Virtual World market.<br><br />
<br><br />
IBM--LL Interoperability coverage:<br><br />
[http://www.journaldunet.com/solutions/breve/29271/vers-un-protocole-de-connexion-entre-les-univers-virtuels.shtml Journal du Net]<br />
[http://www.toolinux.com/news/formats_ouverts_et_interoperabilite/open_grid_protocol..._et_les_mondes_virtuels_se_sont_mis_a_se_parler_ar10827.html Linux.com]<br />
[http://www.blog.adminet.fr/la-version-officielle-de-la-pr...-synd0072144.html Adminet]<br />
<br><br />
<br><br />
<br />
==Week Ending July 4, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
US Trends <br><br />
--Vollee announcement<br><br />
--Medical uses of Second Life<br><br />
<br><br />
Vollee coverage:<br><br />
[http://crave.cnet.com/8301-1_105-9958201-1.html CNET Crave blog]<br><br />
[http://www.download.com/8301-2007_4-9958201-12.html Download.com]<br><br />
<br />
[http://venturebeat.com/2008/06/03/vollee-helps-second-life-make-the-leap-into-mobile/ Venture Beat]<br><br />
<br />
[http://latimesblogs.latimes.com/technology/2008/06/testing-second.html Los Angeles Times]<br><br />
<br />
[http://www.alleyinsider.com/2008/6/second_life_goes_mobile Silicon Alley Insider] <br><br />
<br />
[http://mmorpg.qj.net/Second-Life-for-mobile-phones-hits-beta/pg/49/aid/120839 MMORPG] <br><br />
<br />
[http://www.gamesondeck.com/news/1573/vollee_debuts_second_life_mobile_.php Games on Deck] <br><br />
<br />
[http://mobile-voip.tmcnet.com/topics/mobile-communications/articles/30010-virtual-world-goes-mobile.htm TMC Net] <br><br />
<br />
Other coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,361822,00.html FOX News] reports on Keio University’s medical breakthrough that allows a paralyzed patient to walk in Second Life. The story originated from the [http://afp.google.com/article/ALeqM5g7BHpQou-bdeIEgRgWm5UDMI73UA AFP]. <br><br />
<br />
[http://blog.wired.com/games/2008/06/paralyzed-man-w.html WIRED] discusses the recent breakthrough of Keio University researchers, as a result of a rapid response pitch. <br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20080602.wratthetop02/BNStory/ The Globe and Mail] presents an interview with interview with Gerri Sinclair, executive director of the Masters of Digital Media Program Centre for Digital Media in Vancouver, who is very bullish on virtual worlds for business, education, healthcare, and more. <br><br />
<br />
[http://www.omaha.com/index.php?u_page=1208&u_sid=10346217 The Omaha World Herald] reports on the Second Life economy and the people who are making real money with inworld businesses. The team provided background information on Second Life for this story, which is also posted on [http://www.linuxinsider.com/story/The-Tangible-Value-of-Virtual-Money-63213.html LinuxInsider]. <br><br />
<br />
[http://www.geek.com/california-university-teaches-on-campus-in-second-life-20080602/ Geek.com] reports on San Jose State University’s new campus in Second Life. Also posted on [http://tech.yahoo.com/blogs/hughes/27994 Yahoo! Tech] and [http://dvice.com/archives/2008/05/pretend_classro.php DVICE].<br><br />
<br />
[http://www.mercurynews.com/salpizarro/ci_9452199?nclick_check=1 The San Jose Mercury News] reports on a summit being hosted at the Tech Museum on virtual worlds featuring a presentation by Philip. <br><br />
<br />
[http://www.readwriteweb.com/archives/could_struggling_economy_help_second_life.php ReadWriteWeb] posts a story on the growth of Second Life’s popularity in a struggling economy. <br><br />
<br />
[http://www.designnews.com/blog/460000246/post/610027461.html Design News] reports on a mass transit system that was designed in Second Life. <br><br />
<br><br />
UK Trends <br><br />
--Business use of Second Life<br><br />
<br><br />
Coverage:<br><br />
<br><br />
[http://www.businessweekly.co.uk/analysis/green-fields-ahead-for-business.html Business Weekly] discusses the future of business and technology. Second Life is described as a big and growing sector. <br><br />
<br />
[http://www.vnunet.com/computing/analysis/2217780/pizza-chain-builds-customer-4025210 VNUNet] reports the presence of Domino’s Pizza within Second Life.<br><br />
<br />
[http://www.mobile-ent.biz/news/30617/Volle-brings-Second-Life-to-mobile Mobile Entertainment] reports Second Life is available through Vollee on mobile phones.<br><br />
<br />
[http://www.btplc.com/today/art78044.html BT Today] reports BT’s pioneering online service for small businesses, BT Tradespace, is setting up shop for a trial period in Second Life.<br><br />
<br />
[http://www.mmm-online.com/Second-Coming/article/110736/ Medical Marketing and Media] discusses the benefits of Second Life to pharma healthcare.<br><br />
<br><br />
<br><br />
Germany Trends<br><br />
<br><br />
--Vollee brings Second life onto mobile phones<br><br />
--Dresdner Bank, one of the biggest German banks, is entering Second Life (on a small basis)<br><br />
--On a panel discussion about legal regulation of virtual worlds, the participants were against intervening too much in virtual environments<br><br />
<br />
One of the biggest news this week that has been covered by several publications like [http://www.golem.de/0806/60171.html Golem.de], [http://www.dasjournal.net/news/308/ARTICLE/8812/2008-06-04.html ZDNet.de] and [http://www.zdnet.de/news/tkomm/0,39023151,39191723,00.htm Dasjournal.net] is that Vollee has managed to bring Second Life onto the mobile phones. <br><br />
<br />
[http://www.zdnet.de/news/tkomm/0,39023151,39191563,00.htm ZDNet.de], [http://www.macnews.de/news/108591.html Macnews.de] and [http://www.ecin.de/news/2008/06/02/11987/index.html?rcol Ecin.de] have reported that one of Germany’s biggest banks, the Dresdner Bank, has entered Second Life and is cooperating with Apfelland and the Volkshochschule Goslar. <br><br />
<br />
On a conference about new forms of learning there has been a very interesting panel discussion about whether real law can be applied to virtual worlds. The statement of the participants was that virtual environments shouldn’t be over-regulated, because the users are regulating their own worlds, as [http://www.heise.de/newsticker/Warnungen-vor-Ueberregulierung-virtueller-Welten--/meldung/108679 Heise.de], [http://computerzeitung.de/loader?path=/articles/2008024/31541592_ha_CZ.html&art=/articles/2008024/31541592_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computer Zeitung], [http://internet.magnus.de/software-tools/artikel/virtuelle-welten-sind-anders.html Magnus.de] and [http://www.golem.de/0805/60057.html Golem.de] reported. <br><br />
<br />
According to [http://www.firmenpresse.de/pressinfo50468.html Firmenpresse.de], an education institution from Berlin is including the making of machinimas into their curriculum.<br><br />
<br />
Another positive article about education in Second Life appeared on [http://www.gizmodo.de/2008/06/02/zur_uni_in_second_life.html#more Gizmodo.de]. <br><br />
<br />
The Swedish embassy in Second Life is celebrating their national holiday for three days, as [http://www.bild.de/BILD/digital/avastar/2008/05/ausgabe-73/art-schwedische-botschaft,geo=4738402.html Bild.de] has found out.<br><br />
<br><br />
<br><br />
France Trends <br><br />
<br><br />
--A very interesting and detailed case study on a company that has created an Island in 2007 (Hublot)<br><br />
--Le Monde presented the results of the KZero research on Virtual Wolrds<br><br />
--The Virtual recruitment is the point of concern of the Belgium publication l’essentiel<br><br />
<br />
Initiative of the Ile de France region, MetaLab 3D, which is a kind of laboratory, dedicated to creation of new regional territories<br />
[http://www.artesi.artesi-idf.com/public/article.tpl?id=15730 Assises du Numériques event] <br><br />
<br />
The Belgium publication[http://www.lessentiel.lu/news/economie/story/15738394 L’essentiel] published an interesting interview of Gary Cywie, a recruitment specialist at the occasion of the ‘Workings Worlds’, virtual tradeshow dedicated to recruitment. Can you recruit someone if you don’t see him/her in real life?<br><br />
<br />
Very interesting article in [http://playtime.blog.lemonde.fr/2008/06/02/le-baby-boom-des-mondes-virtuels/ LeMonde.fr] that propose a complete report (based on the KZero Research results) on existing virtual worlds, Second Life of course, but also Habbo, WeeWorld, IMVU, Neopets, There, Virtual MTV, HipiHi, Home…<br />
Virtual Worlds’ baby boom<br><br />
<br />
[http://www.worldtempus.com/wt/1/11615/7991 World Tempus]: Detailed story on the Hublot adventure in Second Life. Why the company decided to go there, what worked well and not. A very detailed SWOT is also available. How Hublot dreamt of Second Life. <br><br />
<br />
[http://www.pcinpact.com/actu/news/43972-paralysie-Second-Life-deplacement-musculaire.htm PC inpact] presented the amazing story of the Japanese paralyzed guys who walked for the first time in Second Life. Paralyzed in the real life, he walks in Second Life <br><br />
<br />
[http://www.jetsetmagazine.net/culture/revue,presse/lartiste-wafa-bourkhis-a-la-conquete-du-monde-virtuel.21.6122.html Jet Set Magazine]: Presentation of ‘Second Live’ virtual exposition and of Wafa Bourhis, a 3D and virtual specialist artist. Wafa Bourhis wants to conquer Virtual Worlds <br><br />
<br><br />
<br><br />
Japan Trends <br><br />
--Excitement among Japanese residents about SL5B.<br><br />
Japanese communities and organizations such as VWBC, an in-world TV station operated by Prof. Mitsubuchi of Digital Hollywood University, Kansai SL Owners' Association, an organization of SIM owners in Kansai, SUN and many Japanese SL users attended SL5B. It was quite different from last year which indicates how enthusiastic Japanese solution providers and users have become about SL. Particularly the concert in which four Japanese bands played on the Main Stage of SL5B on 27th May generated a lot of excitement among both Japanese and non-Japanese audiences. <p><br />
<br><br />
Key Coverage<br><br />
<br><br />
Monthly ASCII (magazine, August issue) – May 8th, NTT announced a capital and business alliance with ngi group to enter the 3D internet and metaverse market. <br />
SUN Co., Ltd. created “Ldex”, a system enabling exchanges between L$ and other currencies. Transactions between L$ and JPY started this April. <br><br />
<br><br />
Monthly ASCII (magazine, August issue) – An editorial comment on Second Life included the following: The word “Kasou-Sekai” (used for “virtual worlds” but directly translated as “hypothetical worlds”), I believe is not the perfect phrase to describe metaverses. The word “hypothetical” makes it seem all imaginary and not based on reality. I feel doubt about that after seeing, surprisingly, many people distressed over love relationships on SL. Before metaverses become largely popular we better give a second thought to their true nature. <br><br />
<br><br />
Kokoku Hihyo (magazine, June/July issue) – In a feature article on advertisements in video games, online games and metaverses, there is a brief introduction of the Yamaha motorbike show as well as the Glico Pocky (famous Japanese chocolate snack) festival, both held on Second Life. <p><br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/24) – This is the story that has descriptions of other Japanese VWs. For full translation, email Melissa@lindenlab.com. <br><br />
<br><br />
Nikkei Marketing Journal (newspaper, 6/30) – METABIRDS will open an online virtual commodities market for trading virtual commodities made on metaverses such as Second Life. The market will open July 10th. <br><br />
<br><br />
Depart Shimbun (newspaper, 6/25) – Japanese supermarket giant Mitsukoshi is holding the “Austrian Exhibit in Cyberspace” on Second Life in the “Mitsukoshi Second Life branch.” <br><br />
<br><br />
[http://www.yomiuri.co.jp/net/news/20080630nt0c.htm Yomiuri Online] (online, 6/29) – The Japanese Cabinet Office opened the “Museum of Disaster Prevention”, a museum themed on disaster prevention on metaverse Second Life.<br><br />
<br><br />
[http://www.secondtimes.net/metaverse/episode/20080630_open.html The Second Times] (online, 6/29) – Resonant Solutions Co. opened a virtual open campus service geared for Japanese college universities and technical schools starting July 1st. <br><br />
<br><br />
[http://www.secondtimes.net/metaverse/event/20080627_sl5b.html The Second Times] (online, 6/26) – “SL5B”, an event celebrating the fifth year of Second Life, hosted by Linden Lab, is being held today starting 14:00. There will be four Japanese artists performing live on stage. <br><br />
<br><br />
[http://www.secondtimes.net/news/japan/20080626_virtualwalker.html The Second Times] (online, 6/26) – Kadokawa X Media sold the second issue of “Virtual Walker” on July 27, a magazine intended for the “virtual” generation. Japanese idol Shoko Nakagawa and comedian Junichi Shigeki were on the cover.<br><br />
<br />
==Week Ending June 27, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
<br><br />
<b>US Trends</b><br><br />
--Several publications and blogs, beyond inworld press, picked up the fifth birthday announcement. <br><br />
--This week, Cisco’s CEO praised virtual worlds as lucrative business tools during his inworld press conference, and coverge of the business uses has been positive this week. <br><br />
--We’ve seen an increase in stories on science and research being done in Second Life, another positive trend in the news.<br><br />
<br><br />
Coverage of SL5B birthday announcement:<br><br />
<br><br />
[http://www.bizjournals.com/sanfrancisco/stories/2008/06/16/daily39.html San Francisco Business Times]<br><br />
<br />
[http://blog.wired.com/games/2008/06/second-life-cel.html WIRED]<br><br />
<br />
[http://communities.canada.com/shareit/blogs/gamesnews/archive/2008/06/20/second-life-celebrates-its-5th-birthday.aspx Canada.com]<br><br />
<br />
[http://www.betanews.com/article/Second_Life_to_host_a_twoweek_gala_expo_with_realworld_speakers/1213999231 Beta News]<br><br />
<br />
[http://kotaku.com/5018266/second-life-celebrates-five-years Kotaku]<br><br />
<br><br />
Other coverage:<br><br />
<br><br />
[http://scienceblogs.com/digitalbio/2008/06/personal_genomics_and_visiting.php Science Blogs] announces a presentation to be given in Second Life on personalized genetics.<br><br />
<br />
[http://www.alleyinsider.com/2008/6/ciscos_john_chambers_in_second_life Silicon Alley Insider], in a post by Reuter’s Eric Krangel, comments on Cisco’s involvement in Second Life, even though it’s thought that it is an “overhyped ghost town.”<br><br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d19-Virtual-Thursdays-Chapter-Two-Avatars-Roam The Examiner] writes a follow up piece on its initial analysis of the virtual world, focusing on the word “avatar.”<br><br />
<br />
[http://www.mlive.com/business/annarbornews/index.ssf?/base/business-6/1214232018117590.xml&coll=2 MLive] discusses the University of Michigan’s use of Second Life for research.<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=318544&intsrc=hm_list Computerworld] presents the potential for business uses of virtual worlds, citing Second Life as one of the leading platforms. Also picked up in [http://www.networkworld.com/news/2008/062308-have-your-avatar-call-my.html?hpg1=bn Network World].<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9103079&taxonomyId=11&intsrc=kc_top Computerworld] also posts on a Q&A with the CEO of Cisco inworld, predicting that virtual worlds will “explode” in terms of business uses.<br><br />
<br />
[http://www.webcpa.com/article.cfm?articleid=28169 WebCPA] reports on the entry of several CPA firms into Second Life.<br><br />
<br />
[http://www.businessweek.com/innovate/next/archives/2008/06/i_just_read_the.html BusinessWeek] comments on an article in McKinsey’s Quarterly on open innovation, citing Second Life news as being outdated. The original [http://www.mckinseyquarterly.com/Information_Technology/Networking/next_step_in_open_innovation_2155_abstract McKinsey] article is available by subscription.<br><br />
<br><br />
<br><br />
<b>UK Trends</b><br><br />
<br><br />
--A positive focus in the press has been on the green benefits of Second Life. The carbon goggles tool was picked up by both the BBC and Guardian<br><br />
--Continued use of Second Life by UK universities. Glasgow Caledonian University has entered the virtual world to join many of its UK counterparts. Education continues to be a positive topic.<br><br />
<br />
Carbon goggles coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/sci/tech/7470057.stm BBC News] reports on the creation of goggles which allow users in Second Life to witness and monitor carbon emissions from various objects and processes. <br><br />
<br />
[http://blogs.guardian.co.uk/digitalcontent/2008/06/_mashed_2008_second_lifes_gree.html Guardian] reports how carbon goggles have been created which allow users to see carbon emissions in Second Life.<br><br />
<br />
Other coverage:<br><br />
<br />
[http://blogs.ft.com/techblog/2008/06/squarer-moo-moves-into-business-cards/ Financial Times blog] reports that Second Life avatars are being selected to be placed on the back of business cards sold by Moo, the maker of calling cards for the web 2.0 generation.<br><br />
<br />
[http://www.metro.co.uk/news/article.html?in_article_id=184114&in_page_id=34&in_a_source Metro] describes how Glasgow Caledonian University has created a virtual campus in Second Life, allowing students to attend lectures and hold study groups online. <br><br />
<br />
[http://www.computerweekly.com/blogs/it-collaboration-technology-blog/2008/06/with-this-tweet-i-thee-wed.html ComputerWeekly.com] discusses what a virtual wedding would be like.<br><br />
<br />
[http://www.pocketgamer.co.uk/r/Mobile/Lamity/news.asp?c=7318 Mobile News] reports how a Japanese Mobile Games Firm has created a Second Life-style Virtual World purely for mobile phones.<br><br />
<br />
[http://www.electronicsweekly.com/Articles/2008/06/23/43976/warren-savage-on-our-virtual-future.htm Electronics Weekly] reflects on the importance of the digital world for businesses in the future. <br><br />
<br />
[http://www.pressdispensary.co.uk/feed/991807.php Press Dispensary] describes how New Business Horizons, who run the Blue Horizon Business Park in Second Life, won the ‘Best Use of Technology’ Award from the Docklands Business Club and the East London Chamber of Commerce.<br><br />
<br />
[http://www.earthtimes.org/articles/show/evian-volleys-back-into-the-digital-realm-with-top-spin-3,446183.shtml The Earth Times] reports how Evian are entering the world of online gaming, after last year becoming part of Second Life.<br><br />
<br><br />
<br><br />
<b>Germany Trends</b> <br><br />
<br><br />
--The big news about Second Life in Germany was from last week’s article about an alcohol addict who found help in Second Life, which was picked up by several publications – this is a good example of how non-profit organizations can use Second Life<br><br />
<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235,00.html Spiegel online], one of the biggest German online news sites, published a positive article about an alcohol addict. She found help in Second Life and is now dry for over three years. This article was picked up by [http://www.nachrichten.ch/detail/312340.htm Nachrichten.ch], [http://derstandard.at/?url=/?id=3384767 der Standard], [http://www.pressetext.de/pte.mc?pte=080620004 Pressetext.de] and [http://www.cynamite.de/pc/news/more/second_life_jetzt_auch_mit_virtueller_suchtberatung/10598/second_life_jetzt_auch_mit_virtueller_suchtberatung.html Cynamite.de].<br><br />
<br />
[http://www.dradio.de/dkultur/sendungen/thema/805993/ Deutschlandradio Kultur] had a long and realistic interview with one of the most renowned professor for media studies, Norbert Bolz. They talk about the first five years of Second Life.<br><br />
<br />
[http://www.cio.de/strategien/projekte/855522/ CIO] reports about the Gartner study, which says that at the moment 90 percent of all companies in virtual worlds fail within the first 18 months, but the article gives tips and ideas how a company can succeed in virtual worlds.<br><br />
<br />
[http://www.wort.lu/articles/6620650.html Wort.lu], a Luxemburg newspaper, published a rather neutral article about the head of the steel company Mittal, Lakshmi Mittal, who held an interview with investors in Second Life. This was picked up by the newspaper [http://www.finanzen.net/eurams/archiv/berichte_detail.asp?pkBerichtNr=159769 Euro am Sonntag].<br><br />
<br />
[http://www.ecin.de/news/2008/06/18/12039/?rcol Ecin.de] published the results of the study from House of Research. The study gives a neutral overview on their findings like the age, education and income of Second Life users.<br><br />
<br />
<br><br />
<b>France Trends</b><br><br />
--Second Life anniversary has a good visibility in press this week. All articles are quite positive presenting this anniversary as a proof of good health.<br> <br />
--Saint Gobain Glass and Stonefield In world launched the first event of the new Saint Gobain Glass’ island. <br><br />
<br />
Second Life’s anniversary<br><br />
<br />
Several blogs and publications mentioned the beginning of the festivities launched by Philip (7 articles).<br><br />
[http://www.itrmanager.com/articles/79020/second-lifre-fete-5-ans-br-mettre-oeuvre-mondes-virtuels-3-etapes.html ITR Manger]<br><br />
[http://www.20minutes.fr/article/238872/High-Tech-Second-Life-cinq-ans-bien-reels.php 20 Minutes]<br><br />
[http://www.neteco.com/145492-second-life-fete-ans.html Neteco]<br><br />
[http://www.imarginal.com/actualites/second-life-fete-ses-5-ans/ IMarginal]<br><br />
[http://www.journaldugamer.com/index.php?2008/06/23/7473-second-life-a-cinq-ans Journaldugamer]<br><br />
[http://slandreamedia.wordpress.com/2008/06/25/bilan-des-5-ans-et-vente-de-paris-1900-sur-second-life/ slandreamedia]<br><br />
[http://graphic.tumblr.com/post/39666680/second-life-5-ans graphic tumbir]<br><br />
<br />
Saint Gobain Glass in Second Life<br><br />
<br />
Saint Gobain Glass will organize Wednseday 25th a conference on Environement and Glass. It’s the beginning of a longer initiative of the company that will organize others actions in September (5 articles)<br><br />
[http://www.paperblog.fr/827832/ce-que-vient-faire-saint-gobain-glass-dans-second-life/ PaperBlog]<br><br />
[http://www.virtualworldsnews.fr/2008/06/24/saint-gobain-glass-s%E2%80%99implante-dans-second-life/ Virtual Worlds News]<br><br />
[http://www.david-castera.com/?2008/06/23/390-saint-gobain-glass-dans-second-life David Casetera]<br><br />
[http://cgt-cognac.over-blog.com/article-20698990.html CognacBlog]<br><br />
[http://slmag.fr/secondlife/?p=566 Slmag]<br><br />
<br />
<br><br />
<b>Japan Trends</b><br><br />
<br />
--There were a couple of new business entry news this week. One is that As Know As, a popular Japanese fashion brand in RL, opened a SL branch. Another is the Commercial Department of the Austrian Embassy started the "Austrian Fair in Cyberspace" in cooperation with Mitsukoshi Department at the Mitsukoshi SIM.<br />
<br />
<br><br />
Key Coverage<br />
--<b>Denki Shimbun</b> (newspaper, 6/16) – Metaverses to interconnect. “Before the Internet, each individual manufacturer had its own unique online services, which of course became obsolete with the birth of the Internet. At 3Di, we are working on what we call the ‘interverse’, interconnecting metaverses on an open source level,” says Suguru Kamata of 3Di. <br />
<br><br />
--[http://itpro.nikkeibp.co.jp/article/NEWS/20080619/308743/ Nihon Keizai Shimbun] (newspaper, online 6/20) – Akinori Yonezawa, Professor at Tokyo University, won the Dahl-Nygaard Prize for creating a system linking several programs called “concurrent object-oriented languages.” The system is used on metaverse SL as well.<br />
<br><br />
--<b>Nihon Seni Shimbun</b> (newspaper, 6/19) – The trade activities department of the Austrian embassy will display products on metaverse SL for the first time with the help of Japanese retailer Mitsukoshi, between June 25th to the 29th. <br />
<br><br />
--<b>Nihon Keizai Shimbun</b> (newspaper, 6/21) – General shareholders meetings are being held for companies closing accounts in March. Impress Holdings, is holding a virtual shareholders meeting on SL simultaneously with its real life meeting.<br />
<br><br />
--<b>The Wall Street Journal Asia</b> (newspaper, 6/17) – ArcelorMittal ventures into virtual world. Aim is to reach out to younger investors through the Internet. <br />
<br><br />
--<b>The Wall Street journal Asia</b> (newspaper, 6/19) – ArcelorMittal’s first shareholders meeting in the virtual Internet worlds of SL was married by poor attendance and choppy audio and imaging, hiccups corporate-governance experts say will need to be overcome if other companies are going to adopt the practice.<br />
<br><br />
--[http://itnp.net/category_betsu/30/1460/ Tokyo IT Shimbun] (newspaper, online 6/10) – SL founder Phillip Rosedale talked at the VWCE2008. The event generated much excitement due largely to the presence of user participants. When asked about rumors of Linden Labs ailing business, Phillip replied, “We are not considering a stock-market flotation, but we have plenty of earnings and funds.” He also expressed his ideas for enhancing Japanese support systems.<br />
<br><br />
--[http://itnp.net/category_betsu/26/1476/ Tokyo IT Shimbun] (newspaper, online 6/10) – VWCE2008 was held during the last week of May, and SL founder Phillip Rosedale gave a talk. “We will enhance Japanese support systems”, he said. <br />
<br><br />
--[http://itnp.net/category_betsu/26/1512/ Tokyo IT Shimbun] (newspaper, online 6/17) – Nihon TV’s program “Digital no Konjo” – a program recorded mainly on SL, won the Japan Film and Television Technology Association Video Technology Promotion Awards. Along with this, SL reached its 5th year since the starting of services, and held a ceremonial event.<br />
<br><br />
--[http://www.secondtimes.net/news/japan/20080620_mobie.html The Second Times] (online, 6/20) – able seed Co., Ltd which runs the “Kenroku” SIM and online video portal “mobie” have formed a business alliance.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080620_abc.html The Second Times] (online, 6/20) – Asahi Broadcasting Corporation have started giving out toy airplanes of their mascot character “Cu-Cu” and other items for free on SL.<br />
<br> <br />
--[http://www.secondtimes.net/news/world/20080620_av.html The Second Times] (online, 6/20) – Linden Lab has added different types of default avatars to SL. Some are unique like a “cardboard box robot”.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080619_sagi.html The Second Times] (online, 6/19) – Everyone on Alert! There is a current L$ fraud going on in SL! <br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/19/939 All-in-One INTERNET] magazine 2.0 (online, 6/19) – Singer-songwriter and popular artist on SL, Sora Izumikawa, has been chosen to compose music for the SL ballet group “BalletPixelle”.<br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/18/936 All-in-One INTERNET] magazine 2.0 (online, 6/18) - The trade activities department of the Austrian embassy will hold the “Austrian exhibition in Cyberspace” in cooperation with MITSUKOSHI, Ltd., and will display in the Mitsukoshi SIM starting the 25th and running to the 29th.<br />
<br> <br />
--[http://www.nikkeibp.co.jp/style/eco/column/bim/080617_03/ Nikkei BPnet] (online, 6/17) – An F1 race in the world of architecture. A race to build a building on BIM (Building Information Modeling – think of it as a professional version of SL) within 24 hours.<br />
<br> <br />
--[http://www.secondtimes.net/metaverse/event/20080617_100candle.html The Second Times] (online, 6/17) – Turning your lights off on SL as well …”A night of a million candles” – People turned their lights off and spent the night with only the light of candles for an event ongoing since 2003. This year the event was held both in real life and virtual life.<br />
<br> <br />
<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[http://www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=77814Linden Lab PR Update2008-07-11T23:48:04Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending July 11, 2008==<br />
<br />
Key Coverage by Market:<br />
<br />
US<br />
<br />
Trends we’ve noticed: <br><br />
--The IBM announcement was generally well received by mainstream business press, with great pieces appearing in the Wall Street Journal and the FT<br />
--Google’s launch of Lively boosted our coverage, although some Valley blogs took a cynical perspective on the news this week<br />
--Healthcare and science continue to be dominant themes in the press<br />
<br />
IBM--LL Interoperability coverage:<br />
<br />
[http://blogs.wsj.com/biztech/2008/07/08/avatars-escape-second-life-leave-clothes-behind/#comments Wall Street Journal] – Avatars Teleport Away from Second Life<br><br />
Don Clark<br />
<br><br />
]http://blogs.ft.com/techblog/2008/07/second-lifes-maiden-voyage-across-the-metaverse/ Financial Times] – Second Life’s maiden voyage across the metaverse<br><br />
Chris Nuttall<br />
<br><br />
[http://www.techcrunch.com/2008/07/08/ibm-and-second-life-announce-interoperability-project-but-bridging-virtual-worlds-is-the-wrong-answer/ TechCrunch] - IBM And Second Life Announce Interoperability, But Bridging Virtual Worlds Is the Wrong Answer<br><br />
Erick Schonfeld<br />
<br><br />
(Also on [http://www.washingtonpost.com/wp-dyn/content/article/2008/07/08/AR2008070801703.html Washington Post]<br><br />
<br><br />
[http://www.technologynewsdaily.com/node/10022 Technology News Daily] - Virtual World Interoperability Milestone<br><br />
<br><br />
[http://www.readwriteweb.com/archives/virtual_world_interoperability.php ReadWriteWeb] - Linden Labs and IBM Break the Metaverse Barrier, Teleport Across Virtual Worlds<br><br />
Marshall Kirkpatrick<br />
<br><br />
[http://www.virtualworldsnews.com/2008/07/ibm-and-linden.html Virtual World News] - IBM and Linden Lab Officially Announce OpenSIM Interoperability<br><br />
<br><br />
[http://dusanwriter.com/?p=698 Dusan Writers Metaverse] - Teleport to opensim from second life: interoperability and the decentralized grid<br><br />
<br><br />
[http://crispygamer.com/_GeneratedPages/news/newsitem1459.aspx Crispy Gamer] – When Worlds Collide: The Great Avatar Transfer<br><br />
James Fudge<br />
<br><br />
[http://www.sutor.com/newsite/blog-open/?p=2396 Bob Sutor’s Open Blog] – Hopping from one world to another<br><br />
Bob Sutor<br />
<br><br />
[http://www.informationweek.com/news/personal_tech/virtualworlds/showArticle.jhtml?articleID=208803274 Information Week] - IBM, Second Life Demo Virtual World Interoperability<br><br />
Antone Gonsalves<br />
<br><br />
[http://www.fool.com/investing/high-growth/2008/07/09/ibm-moves-into-the-virtual-world.aspx The Motley Fool] - IBM Moves Into the Virtual World<br><br />
Anders Bylund <br />
<br><br />
[http://abclocal.go.com/wpvi/story?section=news/right_now_on_the_net&id=6255538 6abc.com] - Right Now On The Net<br><br />
Erin O'Hearn<br />
<br><br />
[http://news.digitaltrends.com/news-article/17231/ibm-second-life-move-between-worlds Digital Trends Beta] - IBM, Second Life Move Between Worlds <br><br />
Geoff Duncan<br />
<br><br />
Lively coverage we contributed to:<br><br />
[http://www.nytimes.com/2008/07/09/technology/09google.html?bl&ex=1215748800&en=bfa61dce8f16e341&ei=5087%0A The New York Times]’ Brad Stone posts an article on Lively, featuring the statement the team provided from Mark.<br><br />
<br><br />
[http://latimesblogs.latimes.com/technology/second_life/index.html The LA Times]’ Alana Semuels also posts on Lively; she had requested our response to Lively prior to its launch, though we were unable to provide her with comment at the time, as we had not yet seen the details of the announcement.<br><br />
<br><br />
Other Coverage:<br><br />
<br />
[http://www.cio.com/article/429513/Using_Virtual_Worlds_to_Run_Your_Network_Operations_and_Data_Centers CIO] examines how businesses have been using Second Life as a publicly accessible space for selling, recruiting and other interactions. The team had connected the journalist with Joe for this opportunity to discuss using virtual worlds as data centers.<br />
<br><br />
[http://www.msnbc.msn.com/id/25598520/ Baltimore Business Journal] reports that accountants from Maryland are using Second Life more frequently to potentially network with new clients. The team connected the journalist with John Z for comments that are included in this piece. Also picked up on MSNBC.<br />
<br><br />
[http://news.cnet.com/8301-1023_3-9986465-93.html?hhTest=1 CNET] cites the recent Christian Science Monitor article on virtual study abroad, which resulted from the proactive team’s pitching efforts.<br />
<br><br />
[http://mmorpg.qj.net/Second-Life-virtual-world-expands-by-44-percent/pg/49/aid/121981 MMORPG Blog] reports that the total number of regions owned by Residents increased by 44.2 percent in Second Life.<br />
<br><br />
[http://www.purdueexponent.org/index.php/module/Section/section_id/17?module=article&story_id=11967 The Purdue Exponent] announces the creation of The Purdue Center for Serious Games and Learning in Virtual Environments as a place for professors to collaborate on their work with virtual environments and video games. <br />
<br><br />
[http://www.fiercehealthcare.com/story/feds-worry-over-net-drug-sales-cigna-rolls-out-second-life-community/2008-07-09 FierceHealthcare] reports that Cigna is developing its own Second Life community to encourage drug prevention and awareness.<br />
<br><br />
[http://www.g4tv.com/thefeed/blog/post/686835/Exploratorium_Streams_Sun_To_Second_Life.html G4TV.com] announces that the Exploratorium will stream a total eclipse of the sun from China to Second Life.<br />
<br><br />
[http://www.tmcnet.com/usubmit/2008/07/06/3532459.htm TMCnet] reports that Washington State Students are now able to take classes online in Second Life.<br />
<pr><br />
[http://www.thestandard.com/news/2008/07/10/linden-lab-ceo-responds-lively-and-vivaty The Industry Standard] reports on Mark’s letter to the Residents.<br />
<br><br />
[http://media.www.redandblack.com/media/storage/paper871/news/2008/07/10/Variety/When-A.Band.Loves.A.Woman.Allison.Weiss-3389541.shtml Red and Black] features Allison Weiss, a singer who was recently nominated for the 2008 Flagpole Best Solo Performer, who performed for fans on Second Life.<br />
<br><br />
[http://www.pressofatlanticcity.com/106/story/202249.html Press of Atlantic City.com] reports that the new virtual offices of the New Jersey Association of Realtors are almost completed. <br />
<br><br />
[http://www.keyetv.com/content/news/coverstory/story.aspx?content_id=3dfff828-a754-461d-ba57-e55772de4a4c CBS Keye TV] in Texas reports that with teen employment down 60 percent, many of them are using virtual worlds like Second Life to make money by creating and selling digital goods and services.<br />
<br><br />
[http://gigaom.com/2008/07/09/googles-lively-is-a-different-beast/ GigaOm]’s Wagner James Au points out the significant differences between Google’s Lively and immersive virtual worlds like Second Life.<br />
<br><br />
<br><br />
<br />
UK Trends we’ve noticed:<br><br />
<br><br />
--The general tone of the press is very positive, with the Linden Lab/IBM announcement and Google’s release of ‘Lively’ there were many articles discussing the development and evolution of virtual worlds in a positive light. <br />
--Two articles describing the ongoing problem of malware and griefing<br />
<br><br />
[http://www.ft.com/cms/s/850da006-4859-11dd-a851-000077b07658,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F850da006-4859-11dd-a851-000077b07658%2Cs01%3D1.html%3Fnclick_check%3D1&_i_referer=&nclick_check=1 Financial Times] Philip’s by-lined article ‘Virtual worlds, after the hype]<br />
<br><br />
IBM--LL Interoperability coverage:<br />
<br><br />
[http://www.bbc.co.uk/blogs/technology/2008/07/avatars_a_go_go.html BBC] describes Second Life as ‘first out of the gate’ in regard to teleporting avatars, though the article sarcastic in regard to the official statement declaring it to be a ‘historic day…’: <br />
<br><br />
[http://www.computerweekly.com/Articles/2008/07/09/231413/second-life-teleports-into-another-world.htm Computer Weekly] reports on the partnership between Linden Lab and IBM, as well as providing details of the ‘Architecture Working Group's’ (AWG) website.<br />
<br><br />
[http://www.product-reviews.net/2008/07/09/googles-lively-vs-ibm-metaverse-and-second-life-virtual-world/ Products Review] provides a comparison of Google’s ‘Lively’ Vs Second Life/IBM.<br />
<br><br />
Lively coverage related to SL:<br />
<br><br />
[http://technology.timesonline.co.uk/tol/news/tech_and_web/article4304556.ece The Times] describes the key features of Lively, and its move into the virtual space is said to validate the usefulness of virtual worlds. Second Life is described as a sprawling online world, with brands such as IBM, Sony, BMW and Coca-Cola having a virtual presence. The article also includes a quote stating Second life to be a ‘indispensable business tool’.<br />
<br><br />
[http://www.guardian.co.uk/technology/2008/jul/10/internet.games Guardian] describes Google’s new venture, as well as including the following paragraph about Second Life.<br />
Second Life has gone ex-growth, judging by the number of avatars online simultaneously (it rarely exceeds 64,000) but it is the place to be for experimentation. Universities and companies are still piling in, especially as SL is adopting open source and allows companies to bolt their own servers on. Nielsen Online figures show that Second Life is the third most popular application in the UK in terms of minutes spent on it (after Facebook and YouTube) with growth of 137% in the past year.<br />
<br><br />
Other coverage:<br />
<br><br />
[http://community.zdnet.co.uk/blog/0,1000000567,10008641o-2000458459b,00.htm ZDNet] discusses software development, and Second Life is described as running on 2,000 Intel servers with Debian Linux at its heart.<br />
<br><br />
[http://www.pcadvisor.co.uk/news/index.cfm?newsid=13628 PC Advisor] reports on the launch of Sony’s virtual world ‘Home’, which is to be released this fall.<br />
<br><br />
[http://www.eveningnews24.co.uk/content/news/story.aspx?brand=ENOnline&category=News&tBrand=ENOnline&tCategory=news&itemid=NOED04%20Jul%202008%2016%3A32%3A15%3A840 Norwich Evening News] reports a Norwich College will be using Second Life for advertising, training and possibly teaching purposes.<br />
<br><br />
[http://www.netimperative.com/news/revealed-the-ten-members-of-web2019s-2018500 Netimperative.co.uk] reveals Second Life is one he fastest growing sites in terms of total UK minutes.<br />
<br><br />
[http://www.hospitaliteurope.com/default.asp?title=CIGNAcreatingvirtualhealthcommunity&page=article.display&article.id=12165 Hospital IT] Europe reports CIGNA, a leading health service company, has announced the development of a virtual health care community. The island will host seminars, interactive displays, educational games and virtual health consultations to help foster real and sustainable behaviour change that improves health.<br />
<br><br />
[http://www.tsnn.co.uk/news/news.asp?article=424 Tsnn.co.uk] reports the first conference dedicated to the public policy implications of virtual worlds in the UK is set to take place in London later this month. Jim Purbick is set to speak at the event.<br />
<br><br />
<br><br />
<br />
Germany Trends we have noticed <br><br />
--Google’s “Lively” release caused a lot of coverage in which it is often compared to Second Life <br><br />
--IBM press release was picked up in some of the “Lively” articles as well as in dedicated articles <br><br />
<br><br />
Coverage:<br><br />
[http://newsticker.welt.de/index.php?channel=wir&module=dpa&id=18288766 Welt Online] published a longer article about Second Life’s cooperation with IBM. The article starts with Google’s Lively but continues to go on about the release about Second Life and IBM.<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,564732,00.html Spiegel Online] publishes a long article about “Lively” and says it can not be compared to Second Life.<br />
<br><br />
[http://www.computerwelt.at/detailArticle.asp?a=116270&n=26 Computerwelt Online] published a long article about the presence of Austrian Universities in Second life and e-learning.<br />
<br><br />
Neutral articles:<br><br />
[http://www.abendblatt.de/daten/2008/07/05/902870.html Hamburger Abendblatt Online] publishes an interview with Charles Donkor about recruiting in Web 2.0. <br />
<br><br />
[http://magazine.web.de/de/themen/digitale-welt/internet/5311164-Vor-einem-Jahr-begann-der-Hype-um-Second-Life Web.de] publishes a long article about the hype’s anniversary.<br />
<br><br />
[http://www.infoweek.ch/archive/ar_single.cfm?ar_id=21812&ar_subid=2&sid=0 Infoweek Switzerland] writes about making money on the Internet: <br />
<br><br />
<br><br />
France<br><br />
<br><br />
Moods and Trends we’ve noticed:<br><br />
--This week Google announced the launch of its virtual world, Lively. It has a huge echo in press. Articles are quite neutral, explaining the history of the birth of Lively and what is the real stake for Google. Second Life is always quoted as the ‘first born’ and as The reference.<br><br />
--IBM and Linden Lab press release has been launched this week (on Wednesday). It’s too early to evaluate the real impact of the coverage. Nevertheless, main important IT publications contacted us to have more information. That’s the proof it’s a important announcement on the Virtual World market.<br><br />
<br><br />
IBM--LL Interoperability coverage:<br><br />
[http://www.journaldunet.com/solutions/breve/29271/vers-un-protocole-de-connexion-entre-les-univers-virtuels.shtml Journal du Net]<br />
[http://www.toolinux.com/news/formats_ouverts_et_interoperabilite/open_grid_protocol..._et_les_mondes_virtuels_se_sont_mis_a_se_parler_ar10827.html Linux.com]<br />
[http://www.blog.adminet.fr/la-version-officielle-de-la-pr...-synd0072144.html Adminet]<br />
<br><br />
<br><br />
<br />
==Week Ending July 4, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
US Trends <br><br />
--Vollee announcement<br><br />
--Medical uses of Second Life<br><br />
<br><br />
Vollee coverage:<br><br />
[http://crave.cnet.com/8301-1_105-9958201-1.html CNET Crave blog]<br><br />
[http://www.download.com/8301-2007_4-9958201-12.html Download.com]<br><br />
<br />
[http://venturebeat.com/2008/06/03/vollee-helps-second-life-make-the-leap-into-mobile/ Venture Beat]<br><br />
<br />
[http://latimesblogs.latimes.com/technology/2008/06/testing-second.html Los Angeles Times]<br><br />
<br />
[http://www.alleyinsider.com/2008/6/second_life_goes_mobile Silicon Alley Insider] <br><br />
<br />
[http://mmorpg.qj.net/Second-Life-for-mobile-phones-hits-beta/pg/49/aid/120839 MMORPG] <br><br />
<br />
[http://www.gamesondeck.com/news/1573/vollee_debuts_second_life_mobile_.php Games on Deck] <br><br />
<br />
[http://mobile-voip.tmcnet.com/topics/mobile-communications/articles/30010-virtual-world-goes-mobile.htm TMC Net] <br><br />
<br />
Other coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,361822,00.html FOX News] reports on Keio University’s medical breakthrough that allows a paralyzed patient to walk in Second Life. The story originated from the [http://afp.google.com/article/ALeqM5g7BHpQou-bdeIEgRgWm5UDMI73UA AFP]. <br><br />
<br />
[http://blog.wired.com/games/2008/06/paralyzed-man-w.html WIRED] discusses the recent breakthrough of Keio University researchers, as a result of a rapid response pitch. <br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20080602.wratthetop02/BNStory/ The Globe and Mail] presents an interview with interview with Gerri Sinclair, executive director of the Masters of Digital Media Program Centre for Digital Media in Vancouver, who is very bullish on virtual worlds for business, education, healthcare, and more. <br><br />
<br />
[http://www.omaha.com/index.php?u_page=1208&u_sid=10346217 The Omaha World Herald] reports on the Second Life economy and the people who are making real money with inworld businesses. The team provided background information on Second Life for this story, which is also posted on [http://www.linuxinsider.com/story/The-Tangible-Value-of-Virtual-Money-63213.html LinuxInsider]. <br><br />
<br />
[http://www.geek.com/california-university-teaches-on-campus-in-second-life-20080602/ Geek.com] reports on San Jose State University’s new campus in Second Life. Also posted on [http://tech.yahoo.com/blogs/hughes/27994 Yahoo! Tech] and [http://dvice.com/archives/2008/05/pretend_classro.php DVICE].<br><br />
<br />
[http://www.mercurynews.com/salpizarro/ci_9452199?nclick_check=1 The San Jose Mercury News] reports on a summit being hosted at the Tech Museum on virtual worlds featuring a presentation by Philip. <br><br />
<br />
[http://www.readwriteweb.com/archives/could_struggling_economy_help_second_life.php ReadWriteWeb] posts a story on the growth of Second Life’s popularity in a struggling economy. <br><br />
<br />
[http://www.designnews.com/blog/460000246/post/610027461.html Design News] reports on a mass transit system that was designed in Second Life. <br><br />
<br><br />
UK Trends <br><br />
--Business use of Second Life<br><br />
<br><br />
Coverage:<br><br />
<br><br />
[http://www.businessweekly.co.uk/analysis/green-fields-ahead-for-business.html Business Weekly] discusses the future of business and technology. Second Life is described as a big and growing sector. <br><br />
<br />
[http://www.vnunet.com/computing/analysis/2217780/pizza-chain-builds-customer-4025210 VNUNet] reports the presence of Domino’s Pizza within Second Life.<br><br />
<br />
[http://www.mobile-ent.biz/news/30617/Volle-brings-Second-Life-to-mobile Mobile Entertainment] reports Second Life is available through Vollee on mobile phones.<br><br />
<br />
[http://www.btplc.com/today/art78044.html BT Today] reports BT’s pioneering online service for small businesses, BT Tradespace, is setting up shop for a trial period in Second Life.<br><br />
<br />
[http://www.mmm-online.com/Second-Coming/article/110736/ Medical Marketing and Media] discusses the benefits of Second Life to pharma healthcare.<br><br />
<br><br />
<br><br />
Germany Trends<br><br />
<br><br />
--Vollee brings Second life onto mobile phones<br><br />
--Dresdner Bank, one of the biggest German banks, is entering Second Life (on a small basis)<br><br />
--On a panel discussion about legal regulation of virtual worlds, the participants were against intervening too much in virtual environments<br><br />
<br />
One of the biggest news this week that has been covered by several publications like [http://www.golem.de/0806/60171.html Golem.de], [http://www.dasjournal.net/news/308/ARTICLE/8812/2008-06-04.html ZDNet.de] and [http://www.zdnet.de/news/tkomm/0,39023151,39191723,00.htm Dasjournal.net] is that Vollee has managed to bring Second Life onto the mobile phones. <br><br />
<br />
[http://www.zdnet.de/news/tkomm/0,39023151,39191563,00.htm ZDNet.de], [http://www.macnews.de/news/108591.html Macnews.de] and [http://www.ecin.de/news/2008/06/02/11987/index.html?rcol Ecin.de] have reported that one of Germany’s biggest banks, the Dresdner Bank, has entered Second Life and is cooperating with Apfelland and the Volkshochschule Goslar. <br><br />
<br />
On a conference about new forms of learning there has been a very interesting panel discussion about whether real law can be applied to virtual worlds. The statement of the participants was that virtual environments shouldn’t be over-regulated, because the users are regulating their own worlds, as [http://www.heise.de/newsticker/Warnungen-vor-Ueberregulierung-virtueller-Welten--/meldung/108679 Heise.de], [http://computerzeitung.de/loader?path=/articles/2008024/31541592_ha_CZ.html&art=/articles/2008024/31541592_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computer Zeitung], [http://internet.magnus.de/software-tools/artikel/virtuelle-welten-sind-anders.html Magnus.de] and [http://www.golem.de/0805/60057.html Golem.de] reported. <br><br />
<br />
According to [http://www.firmenpresse.de/pressinfo50468.html Firmenpresse.de], an education institution from Berlin is including the making of machinimas into their curriculum.<br><br />
<br />
Another positive article about education in Second Life appeared on [http://www.gizmodo.de/2008/06/02/zur_uni_in_second_life.html#more Gizmodo.de]. <br><br />
<br />
The Swedish embassy in Second Life is celebrating their national holiday for three days, as [http://www.bild.de/BILD/digital/avastar/2008/05/ausgabe-73/art-schwedische-botschaft,geo=4738402.html Bild.de] has found out.<br><br />
<br><br />
<br><br />
France Trends <br><br />
<br><br />
--A very interesting and detailed case study on a company that has created an Island in 2007 (Hublot)<br><br />
--Le Monde presented the results of the KZero research on Virtual Wolrds<br><br />
--The Virtual recruitment is the point of concern of the Belgium publication l’essentiel<br><br />
<br />
Initiative of the Ile de France region, MetaLab 3D, which is a kind of laboratory, dedicated to creation of new regional territories<br />
[http://www.artesi.artesi-idf.com/public/article.tpl?id=15730 Assises du Numériques event] <br><br />
<br />
The Belgium publication[http://www.lessentiel.lu/news/economie/story/15738394 L’essentiel] published an interesting interview of Gary Cywie, a recruitment specialist at the occasion of the ‘Workings Worlds’, virtual tradeshow dedicated to recruitment. Can you recruit someone if you don’t see him/her in real life?<br><br />
<br />
Very interesting article in [http://playtime.blog.lemonde.fr/2008/06/02/le-baby-boom-des-mondes-virtuels/ LeMonde.fr] that propose a complete report (based on the KZero Research results) on existing virtual worlds, Second Life of course, but also Habbo, WeeWorld, IMVU, Neopets, There, Virtual MTV, HipiHi, Home…<br />
Virtual Worlds’ baby boom<br><br />
<br />
[http://www.worldtempus.com/wt/1/11615/7991 World Tempus]: Detailed story on the Hublot adventure in Second Life. Why the company decided to go there, what worked well and not. A very detailed SWOT is also available. How Hublot dreamt of Second Life. <br><br />
<br />
[http://www.pcinpact.com/actu/news/43972-paralysie-Second-Life-deplacement-musculaire.htm PC inpact] presented the amazing story of the Japanese paralyzed guys who walked for the first time in Second Life. Paralyzed in the real life, he walks in Second Life <br><br />
<br />
[http://www.jetsetmagazine.net/culture/revue,presse/lartiste-wafa-bourkhis-a-la-conquete-du-monde-virtuel.21.6122.html Jet Set Magazine]: Presentation of ‘Second Live’ virtual exposition and of Wafa Bourhis, a 3D and virtual specialist artist. Wafa Bourhis wants to conquer Virtual Worlds <br><br />
<br><br />
<br><br />
Japan Trends <br><br />
--Excitement among Japanese residents about SL5B.<br><br />
Japanese communities and organizations such as VWBC, an in-world TV station operated by Prof. Mitsubuchi of Digital Hollywood University, Kansai SL Owners' Association, an organization of SIM owners in Kansai, SUN and many Japanese SL users attended SL5B. It was quite different from last year which indicates how enthusiastic Japanese solution providers and users have become about SL. Particularly the concert in which four Japanese bands played on the Main Stage of SL5B on 27th May generated a lot of excitement among both Japanese and non-Japanese audiences. <p><br />
<br><br />
Key Coverage<br><br />
<br><br />
Monthly ASCII (magazine, August issue) – May 8th, NTT announced a capital and business alliance with ngi group to enter the 3D internet and metaverse market. <br />
SUN Co., Ltd. created “Ldex”, a system enabling exchanges between L$ and other currencies. Transactions between L$ and JPY started this April. <br><br />
<br><br />
Monthly ASCII (magazine, August issue) – An editorial comment on Second Life included the following: The word “Kasou-Sekai” (used for “virtual worlds” but directly translated as “hypothetical worlds”), I believe is not the perfect phrase to describe metaverses. The word “hypothetical” makes it seem all imaginary and not based on reality. I feel doubt about that after seeing, surprisingly, many people distressed over love relationships on SL. Before metaverses become largely popular we better give a second thought to their true nature. <br><br />
<br><br />
Kokoku Hihyo (magazine, June/July issue) – In a feature article on advertisements in video games, online games and metaverses, there is a brief introduction of the Yamaha motorbike show as well as the Glico Pocky (famous Japanese chocolate snack) festival, both held on Second Life. <p><br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/24) – This is the story that has descriptions of other Japanese VWs. For full translation, email Melissa@lindenlab.com. <br><br />
<br><br />
Nikkei Marketing Journal (newspaper, 6/30) – METABIRDS will open an online virtual commodities market for trading virtual commodities made on metaverses such as Second Life. The market will open July 10th. <br><br />
<br><br />
Depart Shimbun (newspaper, 6/25) – Japanese supermarket giant Mitsukoshi is holding the “Austrian Exhibit in Cyberspace” on Second Life in the “Mitsukoshi Second Life branch.” <br><br />
<br><br />
[http://www.yomiuri.co.jp/net/news/20080630nt0c.htm Yomiuri Online] (online, 6/29) – The Japanese Cabinet Office opened the “Museum of Disaster Prevention”, a museum themed on disaster prevention on metaverse Second Life.<br><br />
<br><br />
[http://www.secondtimes.net/metaverse/episode/20080630_open.html The Second Times] (online, 6/29) – Resonant Solutions Co. opened a virtual open campus service geared for Japanese college universities and technical schools starting July 1st. <br><br />
<br><br />
[http://www.secondtimes.net/metaverse/event/20080627_sl5b.html The Second Times] (online, 6/26) – “SL5B”, an event celebrating the fifth year of Second Life, hosted by Linden Lab, is being held today starting 14:00. There will be four Japanese artists performing live on stage. <br><br />
<br><br />
[http://www.secondtimes.net/news/japan/20080626_virtualwalker.html The Second Times] (online, 6/26) – Kadokawa X Media sold the second issue of “Virtual Walker” on July 27, a magazine intended for the “virtual” generation. Japanese idol Shoko Nakagawa and comedian Junichi Shigeki were on the cover.<br><br />
<br />
==Week Ending June 27, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
<br><br />
<b>US Trends</b><br><br />
--Several publications and blogs, beyond inworld press, picked up the fifth birthday announcement. <br><br />
--This week, Cisco’s CEO praised virtual worlds as lucrative business tools during his inworld press conference, and coverge of the business uses has been positive this week. <br><br />
--We’ve seen an increase in stories on science and research being done in Second Life, another positive trend in the news.<br><br />
<br><br />
Coverage of SL5B birthday announcement:<br><br />
<br><br />
[http://www.bizjournals.com/sanfrancisco/stories/2008/06/16/daily39.html San Francisco Business Times]<br><br />
<br />
[http://blog.wired.com/games/2008/06/second-life-cel.html WIRED]<br><br />
<br />
[http://communities.canada.com/shareit/blogs/gamesnews/archive/2008/06/20/second-life-celebrates-its-5th-birthday.aspx Canada.com]<br><br />
<br />
[http://www.betanews.com/article/Second_Life_to_host_a_twoweek_gala_expo_with_realworld_speakers/1213999231 Beta News]<br><br />
<br />
[http://kotaku.com/5018266/second-life-celebrates-five-years Kotaku]<br><br />
<br><br />
Other coverage:<br><br />
<br><br />
[http://scienceblogs.com/digitalbio/2008/06/personal_genomics_and_visiting.php Science Blogs] announces a presentation to be given in Second Life on personalized genetics.<br><br />
<br />
[http://www.alleyinsider.com/2008/6/ciscos_john_chambers_in_second_life Silicon Alley Insider], in a post by Reuter’s Eric Krangel, comments on Cisco’s involvement in Second Life, even though it’s thought that it is an “overhyped ghost town.”<br><br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d19-Virtual-Thursdays-Chapter-Two-Avatars-Roam The Examiner] writes a follow up piece on its initial analysis of the virtual world, focusing on the word “avatar.”<br><br />
<br />
[http://www.mlive.com/business/annarbornews/index.ssf?/base/business-6/1214232018117590.xml&coll=2 MLive] discusses the University of Michigan’s use of Second Life for research.<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=318544&intsrc=hm_list Computerworld] presents the potential for business uses of virtual worlds, citing Second Life as one of the leading platforms. Also picked up in [http://www.networkworld.com/news/2008/062308-have-your-avatar-call-my.html?hpg1=bn Network World].<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9103079&taxonomyId=11&intsrc=kc_top Computerworld] also posts on a Q&A with the CEO of Cisco inworld, predicting that virtual worlds will “explode” in terms of business uses.<br><br />
<br />
[http://www.webcpa.com/article.cfm?articleid=28169 WebCPA] reports on the entry of several CPA firms into Second Life.<br><br />
<br />
[http://www.businessweek.com/innovate/next/archives/2008/06/i_just_read_the.html BusinessWeek] comments on an article in McKinsey’s Quarterly on open innovation, citing Second Life news as being outdated. The original [http://www.mckinseyquarterly.com/Information_Technology/Networking/next_step_in_open_innovation_2155_abstract McKinsey] article is available by subscription.<br><br />
<br><br />
<br><br />
<b>UK Trends</b><br><br />
<br><br />
--A positive focus in the press has been on the green benefits of Second Life. The carbon goggles tool was picked up by both the BBC and Guardian<br><br />
--Continued use of Second Life by UK universities. Glasgow Caledonian University has entered the virtual world to join many of its UK counterparts. Education continues to be a positive topic.<br><br />
<br />
Carbon goggles coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/sci/tech/7470057.stm BBC News] reports on the creation of goggles which allow users in Second Life to witness and monitor carbon emissions from various objects and processes. <br><br />
<br />
[http://blogs.guardian.co.uk/digitalcontent/2008/06/_mashed_2008_second_lifes_gree.html Guardian] reports how carbon goggles have been created which allow users to see carbon emissions in Second Life.<br><br />
<br />
Other coverage:<br><br />
<br />
[http://blogs.ft.com/techblog/2008/06/squarer-moo-moves-into-business-cards/ Financial Times blog] reports that Second Life avatars are being selected to be placed on the back of business cards sold by Moo, the maker of calling cards for the web 2.0 generation.<br><br />
<br />
[http://www.metro.co.uk/news/article.html?in_article_id=184114&in_page_id=34&in_a_source Metro] describes how Glasgow Caledonian University has created a virtual campus in Second Life, allowing students to attend lectures and hold study groups online. <br><br />
<br />
[http://www.computerweekly.com/blogs/it-collaboration-technology-blog/2008/06/with-this-tweet-i-thee-wed.html ComputerWeekly.com] discusses what a virtual wedding would be like.<br><br />
<br />
[http://www.pocketgamer.co.uk/r/Mobile/Lamity/news.asp?c=7318 Mobile News] reports how a Japanese Mobile Games Firm has created a Second Life-style Virtual World purely for mobile phones.<br><br />
<br />
[http://www.electronicsweekly.com/Articles/2008/06/23/43976/warren-savage-on-our-virtual-future.htm Electronics Weekly] reflects on the importance of the digital world for businesses in the future. <br><br />
<br />
[http://www.pressdispensary.co.uk/feed/991807.php Press Dispensary] describes how New Business Horizons, who run the Blue Horizon Business Park in Second Life, won the ‘Best Use of Technology’ Award from the Docklands Business Club and the East London Chamber of Commerce.<br><br />
<br />
[http://www.earthtimes.org/articles/show/evian-volleys-back-into-the-digital-realm-with-top-spin-3,446183.shtml The Earth Times] reports how Evian are entering the world of online gaming, after last year becoming part of Second Life.<br><br />
<br><br />
<br><br />
<b>Germany Trends</b> <br><br />
<br><br />
--The big news about Second Life in Germany was from last week’s article about an alcohol addict who found help in Second Life, which was picked up by several publications – this is a good example of how non-profit organizations can use Second Life<br><br />
<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235,00.html Spiegel online], one of the biggest German online news sites, published a positive article about an alcohol addict. She found help in Second Life and is now dry for over three years. This article was picked up by [http://www.nachrichten.ch/detail/312340.htm Nachrichten.ch], [http://derstandard.at/?url=/?id=3384767 der Standard], [http://www.pressetext.de/pte.mc?pte=080620004 Pressetext.de] and [http://www.cynamite.de/pc/news/more/second_life_jetzt_auch_mit_virtueller_suchtberatung/10598/second_life_jetzt_auch_mit_virtueller_suchtberatung.html Cynamite.de].<br><br />
<br />
[http://www.dradio.de/dkultur/sendungen/thema/805993/ Deutschlandradio Kultur] had a long and realistic interview with one of the most renowned professor for media studies, Norbert Bolz. They talk about the first five years of Second Life.<br><br />
<br />
[http://www.cio.de/strategien/projekte/855522/ CIO] reports about the Gartner study, which says that at the moment 90 percent of all companies in virtual worlds fail within the first 18 months, but the article gives tips and ideas how a company can succeed in virtual worlds.<br><br />
<br />
[http://www.wort.lu/articles/6620650.html Wort.lu], a Luxemburg newspaper, published a rather neutral article about the head of the steel company Mittal, Lakshmi Mittal, who held an interview with investors in Second Life. This was picked up by the newspaper [http://www.finanzen.net/eurams/archiv/berichte_detail.asp?pkBerichtNr=159769 Euro am Sonntag].<br><br />
<br />
[http://www.ecin.de/news/2008/06/18/12039/?rcol Ecin.de] published the results of the study from House of Research. The study gives a neutral overview on their findings like the age, education and income of Second Life users.<br><br />
<br />
<br><br />
<b>France Trends</b><br><br />
--Second Life anniversary has a good visibility in press this week. All articles are quite positive presenting this anniversary as a proof of good health.<br> <br />
--Saint Gobain Glass and Stonefield In world launched the first event of the new Saint Gobain Glass’ island. <br><br />
<br />
Second Life’s anniversary<br><br />
<br />
Several blogs and publications mentioned the beginning of the festivities launched by Philip (7 articles).<br><br />
[http://www.itrmanager.com/articles/79020/second-lifre-fete-5-ans-br-mettre-oeuvre-mondes-virtuels-3-etapes.html ITR Manger]<br><br />
[http://www.20minutes.fr/article/238872/High-Tech-Second-Life-cinq-ans-bien-reels.php 20 Minutes]<br><br />
[http://www.neteco.com/145492-second-life-fete-ans.html Neteco]<br><br />
[http://www.imarginal.com/actualites/second-life-fete-ses-5-ans/ IMarginal]<br><br />
[http://www.journaldugamer.com/index.php?2008/06/23/7473-second-life-a-cinq-ans Journaldugamer]<br><br />
[http://slandreamedia.wordpress.com/2008/06/25/bilan-des-5-ans-et-vente-de-paris-1900-sur-second-life/ slandreamedia]<br><br />
[http://graphic.tumblr.com/post/39666680/second-life-5-ans graphic tumbir]<br><br />
<br />
Saint Gobain Glass in Second Life<br><br />
<br />
Saint Gobain Glass will organize Wednseday 25th a conference on Environement and Glass. It’s the beginning of a longer initiative of the company that will organize others actions in September (5 articles)<br><br />
[http://www.paperblog.fr/827832/ce-que-vient-faire-saint-gobain-glass-dans-second-life/ PaperBlog]<br><br />
[http://www.virtualworldsnews.fr/2008/06/24/saint-gobain-glass-s%E2%80%99implante-dans-second-life/ Virtual Worlds News]<br><br />
[http://www.david-castera.com/?2008/06/23/390-saint-gobain-glass-dans-second-life David Casetera]<br><br />
[http://cgt-cognac.over-blog.com/article-20698990.html CognacBlog]<br><br />
[http://slmag.fr/secondlife/?p=566 Slmag]<br><br />
<br />
<br><br />
<b>Japan Trends</b><br><br />
<br />
--There were a couple of new business entry news this week. One is that As Know As, a popular Japanese fashion brand in RL, opened a SL branch. Another is the Commercial Department of the Austrian Embassy started the "Austrian Fair in Cyberspace" in cooperation with Mitsukoshi Department at the Mitsukoshi SIM.<br />
<br />
<br><br />
Key Coverage<br />
--<b>Denki Shimbun</b> (newspaper, 6/16) – Metaverses to interconnect. “Before the Internet, each individual manufacturer had its own unique online services, which of course became obsolete with the birth of the Internet. At 3Di, we are working on what we call the ‘interverse’, interconnecting metaverses on an open source level,” says Suguru Kamata of 3Di. <br />
<br><br />
--[http://itpro.nikkeibp.co.jp/article/NEWS/20080619/308743/ Nihon Keizai Shimbun] (newspaper, online 6/20) – Akinori Yonezawa, Professor at Tokyo University, won the Dahl-Nygaard Prize for creating a system linking several programs called “concurrent object-oriented languages.” The system is used on metaverse SL as well.<br />
<br><br />
--<b>Nihon Seni Shimbun</b> (newspaper, 6/19) – The trade activities department of the Austrian embassy will display products on metaverse SL for the first time with the help of Japanese retailer Mitsukoshi, between June 25th to the 29th. <br />
<br><br />
--<b>Nihon Keizai Shimbun</b> (newspaper, 6/21) – General shareholders meetings are being held for companies closing accounts in March. Impress Holdings, is holding a virtual shareholders meeting on SL simultaneously with its real life meeting.<br />
<br><br />
--<b>The Wall Street Journal Asia</b> (newspaper, 6/17) – ArcelorMittal ventures into virtual world. Aim is to reach out to younger investors through the Internet. <br />
<br><br />
--<b>The Wall Street journal Asia</b> (newspaper, 6/19) – ArcelorMittal’s first shareholders meeting in the virtual Internet worlds of SL was married by poor attendance and choppy audio and imaging, hiccups corporate-governance experts say will need to be overcome if other companies are going to adopt the practice.<br />
<br><br />
--[http://itnp.net/category_betsu/30/1460/ Tokyo IT Shimbun] (newspaper, online 6/10) – SL founder Phillip Rosedale talked at the VWCE2008. The event generated much excitement due largely to the presence of user participants. When asked about rumors of Linden Labs ailing business, Phillip replied, “We are not considering a stock-market flotation, but we have plenty of earnings and funds.” He also expressed his ideas for enhancing Japanese support systems.<br />
<br><br />
--[http://itnp.net/category_betsu/26/1476/ Tokyo IT Shimbun] (newspaper, online 6/10) – VWCE2008 was held during the last week of May, and SL founder Phillip Rosedale gave a talk. “We will enhance Japanese support systems”, he said. <br />
<br><br />
--[http://itnp.net/category_betsu/26/1512/ Tokyo IT Shimbun] (newspaper, online 6/17) – Nihon TV’s program “Digital no Konjo” – a program recorded mainly on SL, won the Japan Film and Television Technology Association Video Technology Promotion Awards. Along with this, SL reached its 5th year since the starting of services, and held a ceremonial event.<br />
<br><br />
--[http://www.secondtimes.net/news/japan/20080620_mobie.html The Second Times] (online, 6/20) – able seed Co., Ltd which runs the “Kenroku” SIM and online video portal “mobie” have formed a business alliance.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080620_abc.html The Second Times] (online, 6/20) – Asahi Broadcasting Corporation have started giving out toy airplanes of their mascot character “Cu-Cu” and other items for free on SL.<br />
<br> <br />
--[http://www.secondtimes.net/news/world/20080620_av.html The Second Times] (online, 6/20) – Linden Lab has added different types of default avatars to SL. Some are unique like a “cardboard box robot”.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080619_sagi.html The Second Times] (online, 6/19) – Everyone on Alert! There is a current L$ fraud going on in SL! <br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/19/939 All-in-One INTERNET] magazine 2.0 (online, 6/19) – Singer-songwriter and popular artist on SL, Sora Izumikawa, has been chosen to compose music for the SL ballet group “BalletPixelle”.<br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/18/936 All-in-One INTERNET] magazine 2.0 (online, 6/18) - The trade activities department of the Austrian embassy will hold the “Austrian exhibition in Cyberspace” in cooperation with MITSUKOSHI, Ltd., and will display in the Mitsukoshi SIM starting the 25th and running to the 29th.<br />
<br> <br />
--[http://www.nikkeibp.co.jp/style/eco/column/bim/080617_03/ Nikkei BPnet] (online, 6/17) – An F1 race in the world of architecture. A race to build a building on BIM (Building Information Modeling – think of it as a professional version of SL) within 24 hours.<br />
<br> <br />
--[http://www.secondtimes.net/metaverse/event/20080617_100candle.html The Second Times] (online, 6/17) – Turning your lights off on SL as well …”A night of a million candles” – People turned their lights off and spent the night with only the light of candles for an event ongoing since 2003. This year the event was held both in real life and virtual life.<br />
<br> <br />
<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[http://www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=76841Linden Lab PR Update2008-07-07T22:54:04Z<p>Melissa Linden: /* Week Ending July 4, 2008 */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending July 4, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
US Trends <br><br />
--Vollee announcement<br><br />
--Medical uses of Second Life<br><br />
<br><br />
Vollee coverage:<br><br />
[http://crave.cnet.com/8301-1_105-9958201-1.html CNET Crave blog]<br><br />
[http://www.download.com/8301-2007_4-9958201-12.html Download.com]<br><br />
<br />
[http://venturebeat.com/2008/06/03/vollee-helps-second-life-make-the-leap-into-mobile/ Venture Beat]<br><br />
<br />
[http://latimesblogs.latimes.com/technology/2008/06/testing-second.html Los Angeles Times]<br><br />
<br />
[http://www.alleyinsider.com/2008/6/second_life_goes_mobile Silicon Alley Insider] <br><br />
<br />
[http://mmorpg.qj.net/Second-Life-for-mobile-phones-hits-beta/pg/49/aid/120839 MMORPG] <br><br />
<br />
[http://www.gamesondeck.com/news/1573/vollee_debuts_second_life_mobile_.php Games on Deck] <br><br />
<br />
[http://mobile-voip.tmcnet.com/topics/mobile-communications/articles/30010-virtual-world-goes-mobile.htm TMC Net] <br><br />
<br />
Other coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,361822,00.html FOX News] reports on Keio University’s medical breakthrough that allows a paralyzed patient to walk in Second Life. The story originated from the [http://afp.google.com/article/ALeqM5g7BHpQou-bdeIEgRgWm5UDMI73UA AFP]. <br><br />
<br />
[http://blog.wired.com/games/2008/06/paralyzed-man-w.html WIRED] discusses the recent breakthrough of Keio University researchers, as a result of a rapid response pitch. <br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20080602.wratthetop02/BNStory/ The Globe and Mail] presents an interview with interview with Gerri Sinclair, executive director of the Masters of Digital Media Program Centre for Digital Media in Vancouver, who is very bullish on virtual worlds for business, education, healthcare, and more. <br><br />
<br />
[http://www.omaha.com/index.php?u_page=1208&u_sid=10346217 The Omaha World Herald] reports on the Second Life economy and the people who are making real money with inworld businesses. The team provided background information on Second Life for this story, which is also posted on [http://www.linuxinsider.com/story/The-Tangible-Value-of-Virtual-Money-63213.html LinuxInsider]. <br><br />
<br />
[http://www.geek.com/california-university-teaches-on-campus-in-second-life-20080602/ Geek.com] reports on San Jose State University’s new campus in Second Life. Also posted on [http://tech.yahoo.com/blogs/hughes/27994 Yahoo! Tech] and [http://dvice.com/archives/2008/05/pretend_classro.php DVICE].<br><br />
<br />
[http://www.mercurynews.com/salpizarro/ci_9452199?nclick_check=1 The San Jose Mercury News] reports on a summit being hosted at the Tech Museum on virtual worlds featuring a presentation by Philip. <br><br />
<br />
[http://www.readwriteweb.com/archives/could_struggling_economy_help_second_life.php ReadWriteWeb] posts a story on the growth of Second Life’s popularity in a struggling economy. <br><br />
<br />
[http://www.designnews.com/blog/460000246/post/610027461.html Design News] reports on a mass transit system that was designed in Second Life. <br><br />
<br><br />
UK Trends <br><br />
--Business use of Second Life<br><br />
<br><br />
Coverage:<br><br />
<br><br />
[http://www.businessweekly.co.uk/analysis/green-fields-ahead-for-business.html Business Weekly] discusses the future of business and technology. Second Life is described as a big and growing sector. <br><br />
<br />
[http://www.vnunet.com/computing/analysis/2217780/pizza-chain-builds-customer-4025210 VNUNet] reports the presence of Domino’s Pizza within Second Life.<br><br />
<br />
[http://www.mobile-ent.biz/news/30617/Volle-brings-Second-Life-to-mobile Mobile Entertainment] reports Second Life is available through Vollee on mobile phones.<br><br />
<br />
[http://www.btplc.com/today/art78044.html BT Today] reports BT’s pioneering online service for small businesses, BT Tradespace, is setting up shop for a trial period in Second Life.<br><br />
<br />
[http://www.mmm-online.com/Second-Coming/article/110736/ Medical Marketing and Media] discusses the benefits of Second Life to pharma healthcare.<br><br />
<br><br />
<br><br />
Germany Trends<br><br />
<br><br />
--Vollee brings Second life onto mobile phones<br><br />
--Dresdner Bank, one of the biggest German banks, is entering Second Life (on a small basis)<br><br />
--On a panel discussion about legal regulation of virtual worlds, the participants were against intervening too much in virtual environments<br><br />
<br />
One of the biggest news this week that has been covered by several publications like [http://www.golem.de/0806/60171.html Golem.de], [http://www.dasjournal.net/news/308/ARTICLE/8812/2008-06-04.html ZDNet.de] and [http://www.zdnet.de/news/tkomm/0,39023151,39191723,00.htm Dasjournal.net] is that Vollee has managed to bring Second Life onto the mobile phones. <br><br />
<br />
[http://www.zdnet.de/news/tkomm/0,39023151,39191563,00.htm ZDNet.de], [http://www.macnews.de/news/108591.html Macnews.de] and [http://www.ecin.de/news/2008/06/02/11987/index.html?rcol Ecin.de] have reported that one of Germany’s biggest banks, the Dresdner Bank, has entered Second Life and is cooperating with Apfelland and the Volkshochschule Goslar. <br><br />
<br />
On a conference about new forms of learning there has been a very interesting panel discussion about whether real law can be applied to virtual worlds. The statement of the participants was that virtual environments shouldn’t be over-regulated, because the users are regulating their own worlds, as [http://www.heise.de/newsticker/Warnungen-vor-Ueberregulierung-virtueller-Welten--/meldung/108679 Heise.de], [http://computerzeitung.de/loader?path=/articles/2008024/31541592_ha_CZ.html&art=/articles/2008024/31541592_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computer Zeitung], [http://internet.magnus.de/software-tools/artikel/virtuelle-welten-sind-anders.html Magnus.de] and [http://www.golem.de/0805/60057.html Golem.de] reported. <br><br />
<br />
According to [http://www.firmenpresse.de/pressinfo50468.html Firmenpresse.de], an education institution from Berlin is including the making of machinimas into their curriculum.<br><br />
<br />
Another positive article about education in Second Life appeared on [http://www.gizmodo.de/2008/06/02/zur_uni_in_second_life.html#more Gizmodo.de]. <br><br />
<br />
The Swedish embassy in Second Life is celebrating their national holiday for three days, as [http://www.bild.de/BILD/digital/avastar/2008/05/ausgabe-73/art-schwedische-botschaft,geo=4738402.html Bild.de] has found out.<br><br />
<br><br />
<br><br />
France Trends <br><br />
<br><br />
--A very interesting and detailed case study on a company that has created an Island in 2007 (Hublot)<br><br />
--Le Monde presented the results of the KZero research on Virtual Wolrds<br><br />
--The Virtual recruitment is the point of concern of the Belgium publication l’essentiel<br><br />
<br />
Initiative of the Ile de France region, MetaLab 3D, which is a kind of laboratory, dedicated to creation of new regional territories<br />
[http://www.artesi.artesi-idf.com/public/article.tpl?id=15730 Assises du Numériques event] <br><br />
<br />
The Belgium publication[http://www.lessentiel.lu/news/economie/story/15738394 L’essentiel] published an interesting interview of Gary Cywie, a recruitment specialist at the occasion of the ‘Workings Worlds’, virtual tradeshow dedicated to recruitment. Can you recruit someone if you don’t see him/her in real life?<br><br />
<br />
Very interesting article in [http://playtime.blog.lemonde.fr/2008/06/02/le-baby-boom-des-mondes-virtuels/ LeMonde.fr] that propose a complete report (based on the KZero Research results) on existing virtual worlds, Second Life of course, but also Habbo, WeeWorld, IMVU, Neopets, There, Virtual MTV, HipiHi, Home…<br />
Virtual Worlds’ baby boom<br><br />
<br />
[http://www.worldtempus.com/wt/1/11615/7991 World Tempus]: Detailed story on the Hublot adventure in Second Life. Why the company decided to go there, what worked well and not. A very detailed SWOT is also available. How Hublot dreamt of Second Life. <br><br />
<br />
[http://www.pcinpact.com/actu/news/43972-paralysie-Second-Life-deplacement-musculaire.htm PC inpact] presented the amazing story of the Japanese paralyzed guys who walked for the first time in Second Life. Paralyzed in the real life, he walks in Second Life <br><br />
<br />
[http://www.jetsetmagazine.net/culture/revue,presse/lartiste-wafa-bourkhis-a-la-conquete-du-monde-virtuel.21.6122.html Jet Set Magazine]: Presentation of ‘Second Live’ virtual exposition and of Wafa Bourhis, a 3D and virtual specialist artist. Wafa Bourhis wants to conquer Virtual Worlds <br><br />
<br><br />
<br><br />
Japan Trends <br><br />
--Excitement among Japanese residents about SL5B.<br><br />
Japanese communities and organizations such as VWBC, an in-world TV station operated by Prof. Mitsubuchi of Digital Hollywood University, Kansai SL Owners' Association, an organization of SIM owners in Kansai, SUN and many Japanese SL users attended SL5B. It was quite different from last year which indicates how enthusiastic Japanese solution providers and users have become about SL. Particularly the concert in which four Japanese bands played on the Main Stage of SL5B on 27th May generated a lot of excitement among both Japanese and non-Japanese audiences. <p><br />
<br><br />
Key Coverage<br><br />
<br><br />
Monthly ASCII (magazine, August issue) – May 8th, NTT announced a capital and business alliance with ngi group to enter the 3D internet and metaverse market. <br />
SUN Co., Ltd. created “Ldex”, a system enabling exchanges between L$ and other currencies. Transactions between L$ and JPY started this April. <br><br />
<br><br />
Monthly ASCII (magazine, August issue) – An editorial comment on Second Life included the following: The word “Kasou-Sekai” (used for “virtual worlds” but directly translated as “hypothetical worlds”), I believe is not the perfect phrase to describe metaverses. The word “hypothetical” makes it seem all imaginary and not based on reality. I feel doubt about that after seeing, surprisingly, many people distressed over love relationships on SL. Before metaverses become largely popular we better give a second thought to their true nature. <br><br />
<br><br />
Kokoku Hihyo (magazine, June/July issue) – In a feature article on advertisements in video games, online games and metaverses, there is a brief introduction of the Yamaha motorbike show as well as the Glico Pocky (famous Japanese chocolate snack) festival, both held on Second Life. <p><br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/24) – This is the story that has descriptions of other Japanese VWs. For full translation, email Melissa@lindenlab.com. <br><br />
<br><br />
Nikkei Marketing Journal (newspaper, 6/30) – METABIRDS will open an online virtual commodities market for trading virtual commodities made on metaverses such as Second Life. The market will open July 10th. <br><br />
<br><br />
Depart Shimbun (newspaper, 6/25) – Japanese supermarket giant Mitsukoshi is holding the “Austrian Exhibit in Cyberspace” on Second Life in the “Mitsukoshi Second Life branch.” <br><br />
<br><br />
[http://www.yomiuri.co.jp/net/news/20080630nt0c.htm Yomiuri Online] (online, 6/29) – The Japanese Cabinet Office opened the “Museum of Disaster Prevention”, a museum themed on disaster prevention on metaverse Second Life.<br><br />
<br><br />
[http://www.secondtimes.net/metaverse/episode/20080630_open.html The Second Times] (online, 6/29) – Resonant Solutions Co. opened a virtual open campus service geared for Japanese college universities and technical schools starting July 1st. <br><br />
<br><br />
[http://www.secondtimes.net/metaverse/event/20080627_sl5b.html The Second Times] (online, 6/26) – “SL5B”, an event celebrating the fifth year of Second Life, hosted by Linden Lab, is being held today starting 14:00. There will be four Japanese artists performing live on stage. <br><br />
<br><br />
[http://www.secondtimes.net/news/japan/20080626_virtualwalker.html The Second Times] (online, 6/26) – Kadokawa X Media sold the second issue of “Virtual Walker” on July 27, a magazine intended for the “virtual” generation. Japanese idol Shoko Nakagawa and comedian Junichi Shigeki were on the cover.<br><br />
<br />
==Week Ending June 27, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
<br><br />
<b>US Trends</b><br><br />
--Several publications and blogs, beyond inworld press, picked up the fifth birthday announcement. <br><br />
--This week, Cisco’s CEO praised virtual worlds as lucrative business tools during his inworld press conference, and coverge of the business uses has been positive this week. <br><br />
--We’ve seen an increase in stories on science and research being done in Second Life, another positive trend in the news.<br><br />
<br><br />
Coverage of SL5B birthday announcement:<br><br />
<br><br />
[http://www.bizjournals.com/sanfrancisco/stories/2008/06/16/daily39.html San Francisco Business Times]<br><br />
<br />
[http://blog.wired.com/games/2008/06/second-life-cel.html WIRED]<br><br />
<br />
[http://communities.canada.com/shareit/blogs/gamesnews/archive/2008/06/20/second-life-celebrates-its-5th-birthday.aspx Canada.com]<br><br />
<br />
[http://www.betanews.com/article/Second_Life_to_host_a_twoweek_gala_expo_with_realworld_speakers/1213999231 Beta News]<br><br />
<br />
[http://kotaku.com/5018266/second-life-celebrates-five-years Kotaku]<br><br />
<br><br />
Other coverage:<br><br />
<br><br />
[http://scienceblogs.com/digitalbio/2008/06/personal_genomics_and_visiting.php Science Blogs] announces a presentation to be given in Second Life on personalized genetics.<br><br />
<br />
[http://www.alleyinsider.com/2008/6/ciscos_john_chambers_in_second_life Silicon Alley Insider], in a post by Reuter’s Eric Krangel, comments on Cisco’s involvement in Second Life, even though it’s thought that it is an “overhyped ghost town.”<br><br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d19-Virtual-Thursdays-Chapter-Two-Avatars-Roam The Examiner] writes a follow up piece on its initial analysis of the virtual world, focusing on the word “avatar.”<br><br />
<br />
[http://www.mlive.com/business/annarbornews/index.ssf?/base/business-6/1214232018117590.xml&coll=2 MLive] discusses the University of Michigan’s use of Second Life for research.<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=318544&intsrc=hm_list Computerworld] presents the potential for business uses of virtual worlds, citing Second Life as one of the leading platforms. Also picked up in [http://www.networkworld.com/news/2008/062308-have-your-avatar-call-my.html?hpg1=bn Network World].<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9103079&taxonomyId=11&intsrc=kc_top Computerworld] also posts on a Q&A with the CEO of Cisco inworld, predicting that virtual worlds will “explode” in terms of business uses.<br><br />
<br />
[http://www.webcpa.com/article.cfm?articleid=28169 WebCPA] reports on the entry of several CPA firms into Second Life.<br><br />
<br />
[http://www.businessweek.com/innovate/next/archives/2008/06/i_just_read_the.html BusinessWeek] comments on an article in McKinsey’s Quarterly on open innovation, citing Second Life news as being outdated. The original [http://www.mckinseyquarterly.com/Information_Technology/Networking/next_step_in_open_innovation_2155_abstract McKinsey] article is available by subscription.<br><br />
<br><br />
<br><br />
<b>UK Trends</b><br><br />
<br><br />
--A positive focus in the press has been on the green benefits of Second Life. The carbon goggles tool was picked up by both the BBC and Guardian<br><br />
--Continued use of Second Life by UK universities. Glasgow Caledonian University has entered the virtual world to join many of its UK counterparts. Education continues to be a positive topic.<br><br />
<br />
Carbon goggles coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/sci/tech/7470057.stm BBC News] reports on the creation of goggles which allow users in Second Life to witness and monitor carbon emissions from various objects and processes. <br><br />
<br />
[http://blogs.guardian.co.uk/digitalcontent/2008/06/_mashed_2008_second_lifes_gree.html Guardian] reports how carbon goggles have been created which allow users to see carbon emissions in Second Life.<br><br />
<br />
Other coverage:<br><br />
<br />
[http://blogs.ft.com/techblog/2008/06/squarer-moo-moves-into-business-cards/ Financial Times blog] reports that Second Life avatars are being selected to be placed on the back of business cards sold by Moo, the maker of calling cards for the web 2.0 generation.<br><br />
<br />
[http://www.metro.co.uk/news/article.html?in_article_id=184114&in_page_id=34&in_a_source Metro] describes how Glasgow Caledonian University has created a virtual campus in Second Life, allowing students to attend lectures and hold study groups online. <br><br />
<br />
[http://www.computerweekly.com/blogs/it-collaboration-technology-blog/2008/06/with-this-tweet-i-thee-wed.html ComputerWeekly.com] discusses what a virtual wedding would be like.<br><br />
<br />
[http://www.pocketgamer.co.uk/r/Mobile/Lamity/news.asp?c=7318 Mobile News] reports how a Japanese Mobile Games Firm has created a Second Life-style Virtual World purely for mobile phones.<br><br />
<br />
[http://www.electronicsweekly.com/Articles/2008/06/23/43976/warren-savage-on-our-virtual-future.htm Electronics Weekly] reflects on the importance of the digital world for businesses in the future. <br><br />
<br />
[http://www.pressdispensary.co.uk/feed/991807.php Press Dispensary] describes how New Business Horizons, who run the Blue Horizon Business Park in Second Life, won the ‘Best Use of Technology’ Award from the Docklands Business Club and the East London Chamber of Commerce.<br><br />
<br />
[http://www.earthtimes.org/articles/show/evian-volleys-back-into-the-digital-realm-with-top-spin-3,446183.shtml The Earth Times] reports how Evian are entering the world of online gaming, after last year becoming part of Second Life.<br><br />
<br><br />
<br><br />
<b>Germany Trends</b> <br><br />
<br><br />
--The big news about Second Life in Germany was from last week’s article about an alcohol addict who found help in Second Life, which was picked up by several publications – this is a good example of how non-profit organizations can use Second Life<br><br />
<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235,00.html Spiegel online], one of the biggest German online news sites, published a positive article about an alcohol addict. She found help in Second Life and is now dry for over three years. This article was picked up by [http://www.nachrichten.ch/detail/312340.htm Nachrichten.ch], [http://derstandard.at/?url=/?id=3384767 der Standard], [http://www.pressetext.de/pte.mc?pte=080620004 Pressetext.de] and [http://www.cynamite.de/pc/news/more/second_life_jetzt_auch_mit_virtueller_suchtberatung/10598/second_life_jetzt_auch_mit_virtueller_suchtberatung.html Cynamite.de].<br><br />
<br />
[http://www.dradio.de/dkultur/sendungen/thema/805993/ Deutschlandradio Kultur] had a long and realistic interview with one of the most renowned professor for media studies, Norbert Bolz. They talk about the first five years of Second Life.<br><br />
<br />
[http://www.cio.de/strategien/projekte/855522/ CIO] reports about the Gartner study, which says that at the moment 90 percent of all companies in virtual worlds fail within the first 18 months, but the article gives tips and ideas how a company can succeed in virtual worlds.<br><br />
<br />
[http://www.wort.lu/articles/6620650.html Wort.lu], a Luxemburg newspaper, published a rather neutral article about the head of the steel company Mittal, Lakshmi Mittal, who held an interview with investors in Second Life. This was picked up by the newspaper [http://www.finanzen.net/eurams/archiv/berichte_detail.asp?pkBerichtNr=159769 Euro am Sonntag].<br><br />
<br />
[http://www.ecin.de/news/2008/06/18/12039/?rcol Ecin.de] published the results of the study from House of Research. The study gives a neutral overview on their findings like the age, education and income of Second Life users.<br><br />
<br />
<br><br />
<b>France Trends</b><br><br />
--Second Life anniversary has a good visibility in press this week. All articles are quite positive presenting this anniversary as a proof of good health.<br> <br />
--Saint Gobain Glass and Stonefield In world launched the first event of the new Saint Gobain Glass’ island. <br><br />
<br />
Second Life’s anniversary<br><br />
<br />
Several blogs and publications mentioned the beginning of the festivities launched by Philip (7 articles).<br><br />
[http://www.itrmanager.com/articles/79020/second-lifre-fete-5-ans-br-mettre-oeuvre-mondes-virtuels-3-etapes.html ITR Manger]<br><br />
[http://www.20minutes.fr/article/238872/High-Tech-Second-Life-cinq-ans-bien-reels.php 20 Minutes]<br><br />
[http://www.neteco.com/145492-second-life-fete-ans.html Neteco]<br><br />
[http://www.imarginal.com/actualites/second-life-fete-ses-5-ans/ IMarginal]<br><br />
[http://www.journaldugamer.com/index.php?2008/06/23/7473-second-life-a-cinq-ans Journaldugamer]<br><br />
[http://slandreamedia.wordpress.com/2008/06/25/bilan-des-5-ans-et-vente-de-paris-1900-sur-second-life/ slandreamedia]<br><br />
[http://graphic.tumblr.com/post/39666680/second-life-5-ans graphic tumbir]<br><br />
<br />
Saint Gobain Glass in Second Life<br><br />
<br />
Saint Gobain Glass will organize Wednseday 25th a conference on Environement and Glass. It’s the beginning of a longer initiative of the company that will organize others actions in September (5 articles)<br><br />
[http://www.paperblog.fr/827832/ce-que-vient-faire-saint-gobain-glass-dans-second-life/ PaperBlog]<br><br />
[http://www.virtualworldsnews.fr/2008/06/24/saint-gobain-glass-s%E2%80%99implante-dans-second-life/ Virtual Worlds News]<br><br />
[http://www.david-castera.com/?2008/06/23/390-saint-gobain-glass-dans-second-life David Casetera]<br><br />
[http://cgt-cognac.over-blog.com/article-20698990.html CognacBlog]<br><br />
[http://slmag.fr/secondlife/?p=566 Slmag]<br><br />
<br />
<br><br />
<b>Japan Trends</b><br><br />
<br />
--There were a couple of new business entry news this week. One is that As Know As, a popular Japanese fashion brand in RL, opened a SL branch. Another is the Commercial Department of the Austrian Embassy started the "Austrian Fair in Cyberspace" in cooperation with Mitsukoshi Department at the Mitsukoshi SIM.<br />
<br />
<br><br />
Key Coverage<br />
--<b>Denki Shimbun</b> (newspaper, 6/16) – Metaverses to interconnect. “Before the Internet, each individual manufacturer had its own unique online services, which of course became obsolete with the birth of the Internet. At 3Di, we are working on what we call the ‘interverse’, interconnecting metaverses on an open source level,” says Suguru Kamata of 3Di. <br />
<br><br />
--[http://itpro.nikkeibp.co.jp/article/NEWS/20080619/308743/ Nihon Keizai Shimbun] (newspaper, online 6/20) – Akinori Yonezawa, Professor at Tokyo University, won the Dahl-Nygaard Prize for creating a system linking several programs called “concurrent object-oriented languages.” The system is used on metaverse SL as well.<br />
<br><br />
--<b>Nihon Seni Shimbun</b> (newspaper, 6/19) – The trade activities department of the Austrian embassy will display products on metaverse SL for the first time with the help of Japanese retailer Mitsukoshi, between June 25th to the 29th. <br />
<br><br />
--<b>Nihon Keizai Shimbun</b> (newspaper, 6/21) – General shareholders meetings are being held for companies closing accounts in March. Impress Holdings, is holding a virtual shareholders meeting on SL simultaneously with its real life meeting.<br />
<br><br />
--<b>The Wall Street Journal Asia</b> (newspaper, 6/17) – ArcelorMittal ventures into virtual world. Aim is to reach out to younger investors through the Internet. <br />
<br><br />
--<b>The Wall Street journal Asia</b> (newspaper, 6/19) – ArcelorMittal’s first shareholders meeting in the virtual Internet worlds of SL was married by poor attendance and choppy audio and imaging, hiccups corporate-governance experts say will need to be overcome if other companies are going to adopt the practice.<br />
<br><br />
--[http://itnp.net/category_betsu/30/1460/ Tokyo IT Shimbun] (newspaper, online 6/10) – SL founder Phillip Rosedale talked at the VWCE2008. The event generated much excitement due largely to the presence of user participants. When asked about rumors of Linden Labs ailing business, Phillip replied, “We are not considering a stock-market flotation, but we have plenty of earnings and funds.” He also expressed his ideas for enhancing Japanese support systems.<br />
<br><br />
--[http://itnp.net/category_betsu/26/1476/ Tokyo IT Shimbun] (newspaper, online 6/10) – VWCE2008 was held during the last week of May, and SL founder Phillip Rosedale gave a talk. “We will enhance Japanese support systems”, he said. <br />
<br><br />
--[http://itnp.net/category_betsu/26/1512/ Tokyo IT Shimbun] (newspaper, online 6/17) – Nihon TV’s program “Digital no Konjo” – a program recorded mainly on SL, won the Japan Film and Television Technology Association Video Technology Promotion Awards. Along with this, SL reached its 5th year since the starting of services, and held a ceremonial event.<br />
<br><br />
--[http://www.secondtimes.net/news/japan/20080620_mobie.html The Second Times] (online, 6/20) – able seed Co., Ltd which runs the “Kenroku” SIM and online video portal “mobie” have formed a business alliance.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080620_abc.html The Second Times] (online, 6/20) – Asahi Broadcasting Corporation have started giving out toy airplanes of their mascot character “Cu-Cu” and other items for free on SL.<br />
<br> <br />
--[http://www.secondtimes.net/news/world/20080620_av.html The Second Times] (online, 6/20) – Linden Lab has added different types of default avatars to SL. Some are unique like a “cardboard box robot”.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080619_sagi.html The Second Times] (online, 6/19) – Everyone on Alert! There is a current L$ fraud going on in SL! <br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/19/939 All-in-One INTERNET] magazine 2.0 (online, 6/19) – Singer-songwriter and popular artist on SL, Sora Izumikawa, has been chosen to compose music for the SL ballet group “BalletPixelle”.<br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/18/936 All-in-One INTERNET] magazine 2.0 (online, 6/18) - The trade activities department of the Austrian embassy will hold the “Austrian exhibition in Cyberspace” in cooperation with MITSUKOSHI, Ltd., and will display in the Mitsukoshi SIM starting the 25th and running to the 29th.<br />
<br> <br />
--[http://www.nikkeibp.co.jp/style/eco/column/bim/080617_03/ Nikkei BPnet] (online, 6/17) – An F1 race in the world of architecture. A race to build a building on BIM (Building Information Modeling – think of it as a professional version of SL) within 24 hours.<br />
<br> <br />
--[http://www.secondtimes.net/metaverse/event/20080617_100candle.html The Second Times] (online, 6/17) – Turning your lights off on SL as well …”A night of a million candles” – People turned their lights off and spent the night with only the light of candles for an event ongoing since 2003. This year the event was held both in real life and virtual life.<br />
<br> <br />
<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[http://www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=76840Linden Lab PR Update2008-07-07T22:52:50Z<p>Melissa Linden: /* Weekly Reports */</p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending July 4, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
US Trends <br><br />
--Vollee announcement<br><br />
--Medical uses of Second Life<br><br />
<br><br />
Vollee coverage:<br><br />
[http://crave.cnet.com/8301-1_105-9958201-1.html CNET Crave blog]<br><br />
[http://www.download.com/8301-2007_4-9958201-12.html Download.com]<br><br />
<br />
[http://venturebeat.com/2008/06/03/vollee-helps-second-life-make-the-leap-into-mobile/ Venture Beat]<br><br />
<br />
[http://latimesblogs.latimes.com/technology/2008/06/testing-second.html Los Angeles Times]<br><br />
<br />
[http://www.alleyinsider.com/2008/6/second_life_goes_mobile Silicon Alley Insider] <br><br />
<br />
[http://mmorpg.qj.net/Second-Life-for-mobile-phones-hits-beta/pg/49/aid/120839 MMORPG] <br><br />
<br />
[http://www.gamesondeck.com/news/1573/vollee_debuts_second_life_mobile_.php Games on Deck] <br><br />
<br />
[http://mobile-voip.tmcnet.com/topics/mobile-communications/articles/30010-virtual-world-goes-mobile.htm TMC Net] <br><br />
<br />
Other coverage:<br><br />
<br />
[http://www.foxnews.com/story/0,2933,361822,00.html FOX News] reports on Keio University’s medical breakthrough that allows a paralyzed patient to walk in Second Life. The story originated from the [http://afp.google.com/article/ALeqM5g7BHpQou-bdeIEgRgWm5UDMI73UA AFP]. <br><br />
<br />
[http://blog.wired.com/games/2008/06/paralyzed-man-w.html WIRED] discusses the recent breakthrough of Keio University researchers, as a result of a rapid response pitch. <br><br />
<br />
[http://www.theglobeandmail.com/servlet/story/RTGAM.20080602.wratthetop02/BNStory/ The Globe and Mail] presents an interview with interview with Gerri Sinclair, executive director of the Masters of Digital Media Program Centre for Digital Media in Vancouver, who is very bullish on virtual worlds for business, education, healthcare, and more. <br><br />
<br />
[http://www.omaha.com/index.php?u_page=1208&u_sid=10346217 The Omaha World Herald] reports on the Second Life economy and the people who are making real money with inworld businesses. The team provided background information on Second Life for this story, which is also posted on [http://www.linuxinsider.com/story/The-Tangible-Value-of-Virtual-Money-63213.html LinuxInsider]. <br><br />
<br />
[http://www.geek.com/california-university-teaches-on-campus-in-second-life-20080602/ Geek.com] reports on San Jose State University’s new campus in Second Life. Also posted on [http://tech.yahoo.com/blogs/hughes/27994 Yahoo! Tech] and [http://dvice.com/archives/2008/05/pretend_classro.php DVICE].<br><br />
<br />
[http://www.mercurynews.com/salpizarro/ci_9452199?nclick_check=1 The San Jose Mercury News] reports on a summit being hosted at the Tech Museum on virtual worlds featuring a presentation by Philip. <br><br />
<br />
[http://www.readwriteweb.com/archives/could_struggling_economy_help_second_life.php ReadWriteWeb] posts a story on the growth of Second Life’s popularity in a struggling economy. <br><br />
<br />
[http://www.designnews.com/blog/460000246/post/610027461.html Design News] reports on a mass transit system that was designed in Second Life. <br><br />
<br><br />
UK Trends <br><br />
--Business use of Second Life<br><br />
<br><br />
Coverage:<br><br />
<br><br />
[http://www.businessweekly.co.uk/analysis/green-fields-ahead-for-business.html Business Weekly] discusses the future of business and technology. Second Life is described as a big and growing sector. <br><br />
<br />
[http://www.vnunet.com/computing/analysis/2217780/pizza-chain-builds-customer-4025210 VNUNet] reports the presence of Domino’s Pizza within Second Life.<br><br />
<br />
[http://www.mobile-ent.biz/news/30617/Volle-brings-Second-Life-to-mobile Mobile Entertainment] reports Second Life is available through Vollee on mobile phones.<br><br />
<br />
[http://www.btplc.com/today/art78044.html BT Today] reports BT’s pioneering online service for small businesses, BT Tradespace, is setting up shop for a trial period in Second Life.<br><br />
<br />
[http://www.mmm-online.com/Second-Coming/article/110736/ Medical Marketing and Media] discusses the benefits of Second Life to pharma healthcare.<br><br />
<br><br />
<br><br />
Germany Trends<br><br />
<br><br />
--Vollee brings Second life onto mobile phones<br><br />
--Dresdner Bank, one of the biggest German banks, is entering Second Life (on a small basis)<br><br />
--On a panel discussion about legal regulation of virtual worlds, the participants were against intervening too much in virtual environments<br><br />
<br />
One of the biggest news this week that has been covered by several publications like [http://www.golem.de/0806/60171.html Golem.de], [http://www.dasjournal.net/news/308/ARTICLE/8812/2008-06-04.html ZDNet.de] and [http://www.zdnet.de/news/tkomm/0,39023151,39191723,00.htm Dasjournal.net] is that Vollee has managed to bring Second Life onto the mobile phones. <br><br />
<br />
[http://www.zdnet.de/news/tkomm/0,39023151,39191563,00.htm ZDNet.de], [http://www.macnews.de/news/108591.html Macnews.de] and [http://www.ecin.de/news/2008/06/02/11987/index.html?rcol Ecin.de] have reported that one of Germany’s biggest banks, the Dresdner Bank, has entered Second Life and is cooperating with Apfelland and the Volkshochschule Goslar. <br><br />
<br />
On a conference about new forms of learning there has been a very interesting panel discussion about whether real law can be applied to virtual worlds. The statement of the participants was that virtual environments shouldn’t be over-regulated, because the users are regulating their own worlds, as [http://www.heise.de/newsticker/Warnungen-vor-Ueberregulierung-virtueller-Welten--/meldung/108679 Heise.de], [http://computerzeitung.de/loader?path=/articles/2008024/31541592_ha_CZ.html&art=/articles/2008024/31541592_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computer Zeitung], [http://internet.magnus.de/software-tools/artikel/virtuelle-welten-sind-anders.html Magnus.de] and [http://www.golem.de/0805/60057.html Golem.de] reported. <br><br />
<br />
According to [http://www.firmenpresse.de/pressinfo50468.html Firmenpresse.de], an education institution from Berlin is including the making of machinimas into their curriculum.<br><br />
<br />
Another positive article about education in Second Life appeared on [http://www.gizmodo.de/2008/06/02/zur_uni_in_second_life.html#more Gizmodo.de]. <br><br />
<br />
The Swedish embassy in Second Life is celebrating their national holiday for three days, as [http://www.bild.de/BILD/digital/avastar/2008/05/ausgabe-73/art-schwedische-botschaft,geo=4738402.html Bild.de] has found out.<br><br />
<br><br />
<br><br />
France Trends <br><br />
<br><br />
--A very interesting and detailed case study on a company that has created an Island in 2007 (Hublot)<br><br />
--Le Monde presented the results of the KZero research on Virtual Wolrds<br><br />
--The Virtual recruitment is the point of concern of the Belgium publication l’essentiel<br><br />
<br />
Initiative of the Ile de France region, MetaLab 3D, which is a kind of laboratory, dedicated to creation of new regional territories<br />
[http://www.artesi.artesi-idf.com/public/article.tpl?id=15730 Assises du Numériques event] <br><br />
<br />
The Belgium publication[http://www.lessentiel.lu/news/economie/story/15738394 L’essentiel] published an interesting interview of Gary Cywie, a recruitment specialist at the occasion of the ‘Workings Worlds’, virtual tradeshow dedicated to recruitment. Can you recruit someone if you don’t see him/her in real life?<br><br />
<br />
Very interesting article in [http://playtime.blog.lemonde.fr/2008/06/02/le-baby-boom-des-mondes-virtuels/ LeMonde.fr] that propose a complete report (based on the KZero Research results) on existing virtual worlds, Second Life of course, but also Habbo, WeeWorld, IMVU, Neopets, There, Virtual MTV, HipiHi, Home…<br />
Virtual Worlds’ baby boom<br><br />
<br />
[http://www.worldtempus.com/wt/1/11615/7991 World Tempus]: Detailed story on the Hublot adventure in Second Life. Why the company decided to go there, what worked well and not. A very detailed SWOT is also available. How Hublot dreamt of Second Life. <br><br />
<br />
[http://www.pcinpact.com/actu/news/43972-paralysie-Second-Life-deplacement-musculaire.htm PC inpact] presented the amazing story of the Japanese paralyzed guys who walked for the first time in Second Life. Paralyzed in the real life, he walks in Second Life <br><br />
<br />
[http://www.jetsetmagazine.net/culture/revue,presse/lartiste-wafa-bourkhis-a-la-conquete-du-monde-virtuel.21.6122.html Jet Set Magazine]: Presentation of ‘Second Live’ virtual exposition and of Wafa Bourhis, a 3D and virtual specialist artist. Wafa Bourhis wants to conquer Virtual Worlds <br><br />
<br><br />
<br><br />
Japan Trends <br><br />
--Excitement among Japanese residents about SL5B.<br><br />
Japanese communities and organizations such as VWBC, an in-world TV station operated by Prof. Mitsubuchi of Digital Hollywood University, Kansai SL Owners' Association, an organization of SIM owners in Kansai, SUN and many Japanese SL users attended SL5B. It was quite different from last year which indicates how enthusiastic Japanese solution providers and users have become about SL. Particularly the concert in which four Japanese bands played on the Main Stage of SL5B on 27th May generated a lot of excitement among both Japanese and non-Japanese audiences. <p><br />
Key Coverage<br><br />
<br />
Monthly ASCII (magazine, August issue) – May 8th, NTT announced a capital and business alliance with ngi group to enter the 3D internet and metaverse market. <br />
SUN Co., Ltd. created “Ldex”, a system enabling exchanges between L$ and other currencies. Transactions between L$ and JPY started this April. <br><br />
<br />
Monthly ASCII (magazine, August issue) – An editorial comment on Second Life included the following: The word “Kasou-Sekai” (used for “virtual worlds” but directly translated as “hypothetical worlds”), I believe is not the perfect phrase to describe metaverses. The word “hypothetical” makes it seem all imaginary and not based on reality. I feel doubt about that after seeing, surprisingly, many people distressed over love relationships on SL. Before metaverses become largely popular we better give a second thought to their true nature. <br><br />
<br />
Kokoku Hihyo (magazine, June/July issue) – In a feature article on advertisements in video games, online games and metaverses, there is a brief introduction of the Yamaha motorbike show as well as the Glico Pocky (famous Japanese chocolate snack) festival, both held on Second Life. <p><br />
<br />
Nikkei Sangyo Shimbun (newspaper, 6/24) – This is the story that has descriptions of other Japanese VWs. For full translation, email Melissa@lindenlab.com. <br><br />
<br />
Nikkei Marketing Journal (newspaper, 6/30) – METABIRDS will open an online virtual commodities market for trading virtual commodities made on metaverses such as Second Life. The market will open July 10th. <br><br />
<br />
Depart Shimbun (newspaper, 6/25) – Japanese supermarket giant Mitsukoshi is holding the “Austrian Exhibit in Cyberspace” on Second Life in the “Mitsukoshi Second Life branch.” <br><br />
<br />
[http://www.yomiuri.co.jp/net/news/20080630nt0c.htm Yomiuri Online] (online, 6/29) – The Japanese Cabinet Office opened the “Museum of Disaster Prevention”, a museum themed on disaster prevention on metaverse Second Life.<br><br />
<br />
[http://www.secondtimes.net/metaverse/episode/20080630_open.html The Second Times] (online, 6/29) – Resonant Solutions Co. opened a virtual open campus service geared for Japanese college universities and technical schools starting July 1st. <br><br />
<br />
[http://www.secondtimes.net/metaverse/event/20080627_sl5b.html The Second Times] (online, 6/26) – “SL5B”, an event celebrating the fifth year of Second Life, hosted by Linden Lab, is being held today starting 14:00. There will be four Japanese artists performing live on stage. <br><br />
<br />
[http://www.secondtimes.net/news/japan/20080626_virtualwalker.html The Second Times] (online, 6/26) – Kadokawa X Media sold the second issue of “Virtual Walker” on July 27, a magazine intended for the “virtual” generation. Japanese idol Shoko Nakagawa and comedian Junichi Shigeki were on the cover.<br><br />
<br />
<br />
<br />
==Week Ending June 27, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
<br><br />
<b>US Trends</b><br><br />
--Several publications and blogs, beyond inworld press, picked up the fifth birthday announcement. <br><br />
--This week, Cisco’s CEO praised virtual worlds as lucrative business tools during his inworld press conference, and coverge of the business uses has been positive this week. <br><br />
--We’ve seen an increase in stories on science and research being done in Second Life, another positive trend in the news.<br><br />
<br><br />
Coverage of SL5B birthday announcement:<br><br />
<br><br />
[http://www.bizjournals.com/sanfrancisco/stories/2008/06/16/daily39.html San Francisco Business Times]<br><br />
<br />
[http://blog.wired.com/games/2008/06/second-life-cel.html WIRED]<br><br />
<br />
[http://communities.canada.com/shareit/blogs/gamesnews/archive/2008/06/20/second-life-celebrates-its-5th-birthday.aspx Canada.com]<br><br />
<br />
[http://www.betanews.com/article/Second_Life_to_host_a_twoweek_gala_expo_with_realworld_speakers/1213999231 Beta News]<br><br />
<br />
[http://kotaku.com/5018266/second-life-celebrates-five-years Kotaku]<br><br />
<br><br />
Other coverage:<br><br />
<br><br />
[http://scienceblogs.com/digitalbio/2008/06/personal_genomics_and_visiting.php Science Blogs] announces a presentation to be given in Second Life on personalized genetics.<br><br />
<br />
[http://www.alleyinsider.com/2008/6/ciscos_john_chambers_in_second_life Silicon Alley Insider], in a post by Reuter’s Eric Krangel, comments on Cisco’s involvement in Second Life, even though it’s thought that it is an “overhyped ghost town.”<br><br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d19-Virtual-Thursdays-Chapter-Two-Avatars-Roam The Examiner] writes a follow up piece on its initial analysis of the virtual world, focusing on the word “avatar.”<br><br />
<br />
[http://www.mlive.com/business/annarbornews/index.ssf?/base/business-6/1214232018117590.xml&coll=2 MLive] discusses the University of Michigan’s use of Second Life for research.<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=318544&intsrc=hm_list Computerworld] presents the potential for business uses of virtual worlds, citing Second Life as one of the leading platforms. Also picked up in [http://www.networkworld.com/news/2008/062308-have-your-avatar-call-my.html?hpg1=bn Network World].<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9103079&taxonomyId=11&intsrc=kc_top Computerworld] also posts on a Q&A with the CEO of Cisco inworld, predicting that virtual worlds will “explode” in terms of business uses.<br><br />
<br />
[http://www.webcpa.com/article.cfm?articleid=28169 WebCPA] reports on the entry of several CPA firms into Second Life.<br><br />
<br />
[http://www.businessweek.com/innovate/next/archives/2008/06/i_just_read_the.html BusinessWeek] comments on an article in McKinsey’s Quarterly on open innovation, citing Second Life news as being outdated. The original [http://www.mckinseyquarterly.com/Information_Technology/Networking/next_step_in_open_innovation_2155_abstract McKinsey] article is available by subscription.<br><br />
<br><br />
<br><br />
<b>UK Trends</b><br><br />
<br><br />
--A positive focus in the press has been on the green benefits of Second Life. The carbon goggles tool was picked up by both the BBC and Guardian<br><br />
--Continued use of Second Life by UK universities. Glasgow Caledonian University has entered the virtual world to join many of its UK counterparts. Education continues to be a positive topic.<br><br />
<br />
Carbon goggles coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/sci/tech/7470057.stm BBC News] reports on the creation of goggles which allow users in Second Life to witness and monitor carbon emissions from various objects and processes. <br><br />
<br />
[http://blogs.guardian.co.uk/digitalcontent/2008/06/_mashed_2008_second_lifes_gree.html Guardian] reports how carbon goggles have been created which allow users to see carbon emissions in Second Life.<br><br />
<br />
Other coverage:<br><br />
<br />
[http://blogs.ft.com/techblog/2008/06/squarer-moo-moves-into-business-cards/ Financial Times blog] reports that Second Life avatars are being selected to be placed on the back of business cards sold by Moo, the maker of calling cards for the web 2.0 generation.<br><br />
<br />
[http://www.metro.co.uk/news/article.html?in_article_id=184114&in_page_id=34&in_a_source Metro] describes how Glasgow Caledonian University has created a virtual campus in Second Life, allowing students to attend lectures and hold study groups online. <br><br />
<br />
[http://www.computerweekly.com/blogs/it-collaboration-technology-blog/2008/06/with-this-tweet-i-thee-wed.html ComputerWeekly.com] discusses what a virtual wedding would be like.<br><br />
<br />
[http://www.pocketgamer.co.uk/r/Mobile/Lamity/news.asp?c=7318 Mobile News] reports how a Japanese Mobile Games Firm has created a Second Life-style Virtual World purely for mobile phones.<br><br />
<br />
[http://www.electronicsweekly.com/Articles/2008/06/23/43976/warren-savage-on-our-virtual-future.htm Electronics Weekly] reflects on the importance of the digital world for businesses in the future. <br><br />
<br />
[http://www.pressdispensary.co.uk/feed/991807.php Press Dispensary] describes how New Business Horizons, who run the Blue Horizon Business Park in Second Life, won the ‘Best Use of Technology’ Award from the Docklands Business Club and the East London Chamber of Commerce.<br><br />
<br />
[http://www.earthtimes.org/articles/show/evian-volleys-back-into-the-digital-realm-with-top-spin-3,446183.shtml The Earth Times] reports how Evian are entering the world of online gaming, after last year becoming part of Second Life.<br><br />
<br><br />
<br><br />
<b>Germany Trends</b> <br><br />
<br><br />
--The big news about Second Life in Germany was from last week’s article about an alcohol addict who found help in Second Life, which was picked up by several publications – this is a good example of how non-profit organizations can use Second Life<br><br />
<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235,00.html Spiegel online], one of the biggest German online news sites, published a positive article about an alcohol addict. She found help in Second Life and is now dry for over three years. This article was picked up by [http://www.nachrichten.ch/detail/312340.htm Nachrichten.ch], [http://derstandard.at/?url=/?id=3384767 der Standard], [http://www.pressetext.de/pte.mc?pte=080620004 Pressetext.de] and [http://www.cynamite.de/pc/news/more/second_life_jetzt_auch_mit_virtueller_suchtberatung/10598/second_life_jetzt_auch_mit_virtueller_suchtberatung.html Cynamite.de].<br><br />
<br />
[http://www.dradio.de/dkultur/sendungen/thema/805993/ Deutschlandradio Kultur] had a long and realistic interview with one of the most renowned professor for media studies, Norbert Bolz. They talk about the first five years of Second Life.<br><br />
<br />
[http://www.cio.de/strategien/projekte/855522/ CIO] reports about the Gartner study, which says that at the moment 90 percent of all companies in virtual worlds fail within the first 18 months, but the article gives tips and ideas how a company can succeed in virtual worlds.<br><br />
<br />
[http://www.wort.lu/articles/6620650.html Wort.lu], a Luxemburg newspaper, published a rather neutral article about the head of the steel company Mittal, Lakshmi Mittal, who held an interview with investors in Second Life. This was picked up by the newspaper [http://www.finanzen.net/eurams/archiv/berichte_detail.asp?pkBerichtNr=159769 Euro am Sonntag].<br><br />
<br />
[http://www.ecin.de/news/2008/06/18/12039/?rcol Ecin.de] published the results of the study from House of Research. The study gives a neutral overview on their findings like the age, education and income of Second Life users.<br><br />
<br />
<br><br />
<b>France Trends</b><br><br />
--Second Life anniversary has a good visibility in press this week. All articles are quite positive presenting this anniversary as a proof of good health.<br> <br />
--Saint Gobain Glass and Stonefield In world launched the first event of the new Saint Gobain Glass’ island. <br><br />
<br />
Second Life’s anniversary<br><br />
<br />
Several blogs and publications mentioned the beginning of the festivities launched by Philip (7 articles).<br><br />
[http://www.itrmanager.com/articles/79020/second-lifre-fete-5-ans-br-mettre-oeuvre-mondes-virtuels-3-etapes.html ITR Manger]<br><br />
[http://www.20minutes.fr/article/238872/High-Tech-Second-Life-cinq-ans-bien-reels.php 20 Minutes]<br><br />
[http://www.neteco.com/145492-second-life-fete-ans.html Neteco]<br><br />
[http://www.imarginal.com/actualites/second-life-fete-ses-5-ans/ IMarginal]<br><br />
[http://www.journaldugamer.com/index.php?2008/06/23/7473-second-life-a-cinq-ans Journaldugamer]<br><br />
[http://slandreamedia.wordpress.com/2008/06/25/bilan-des-5-ans-et-vente-de-paris-1900-sur-second-life/ slandreamedia]<br><br />
[http://graphic.tumblr.com/post/39666680/second-life-5-ans graphic tumbir]<br><br />
<br />
Saint Gobain Glass in Second Life<br><br />
<br />
Saint Gobain Glass will organize Wednseday 25th a conference on Environement and Glass. It’s the beginning of a longer initiative of the company that will organize others actions in September (5 articles)<br><br />
[http://www.paperblog.fr/827832/ce-que-vient-faire-saint-gobain-glass-dans-second-life/ PaperBlog]<br><br />
[http://www.virtualworldsnews.fr/2008/06/24/saint-gobain-glass-s%E2%80%99implante-dans-second-life/ Virtual Worlds News]<br><br />
[http://www.david-castera.com/?2008/06/23/390-saint-gobain-glass-dans-second-life David Casetera]<br><br />
[http://cgt-cognac.over-blog.com/article-20698990.html CognacBlog]<br><br />
[http://slmag.fr/secondlife/?p=566 Slmag]<br><br />
<br />
<br><br />
<b>Japan Trends</b><br><br />
<br />
--There were a couple of new business entry news this week. One is that As Know As, a popular Japanese fashion brand in RL, opened a SL branch. Another is the Commercial Department of the Austrian Embassy started the "Austrian Fair in Cyberspace" in cooperation with Mitsukoshi Department at the Mitsukoshi SIM.<br />
<br />
<br><br />
Key Coverage<br />
--<b>Denki Shimbun</b> (newspaper, 6/16) – Metaverses to interconnect. “Before the Internet, each individual manufacturer had its own unique online services, which of course became obsolete with the birth of the Internet. At 3Di, we are working on what we call the ‘interverse’, interconnecting metaverses on an open source level,” says Suguru Kamata of 3Di. <br />
<br><br />
--[http://itpro.nikkeibp.co.jp/article/NEWS/20080619/308743/ Nihon Keizai Shimbun] (newspaper, online 6/20) – Akinori Yonezawa, Professor at Tokyo University, won the Dahl-Nygaard Prize for creating a system linking several programs called “concurrent object-oriented languages.” The system is used on metaverse SL as well.<br />
<br><br />
--<b>Nihon Seni Shimbun</b> (newspaper, 6/19) – The trade activities department of the Austrian embassy will display products on metaverse SL for the first time with the help of Japanese retailer Mitsukoshi, between June 25th to the 29th. <br />
<br><br />
--<b>Nihon Keizai Shimbun</b> (newspaper, 6/21) – General shareholders meetings are being held for companies closing accounts in March. Impress Holdings, is holding a virtual shareholders meeting on SL simultaneously with its real life meeting.<br />
<br><br />
--<b>The Wall Street Journal Asia</b> (newspaper, 6/17) – ArcelorMittal ventures into virtual world. Aim is to reach out to younger investors through the Internet. <br />
<br><br />
--<b>The Wall Street journal Asia</b> (newspaper, 6/19) – ArcelorMittal’s first shareholders meeting in the virtual Internet worlds of SL was married by poor attendance and choppy audio and imaging, hiccups corporate-governance experts say will need to be overcome if other companies are going to adopt the practice.<br />
<br><br />
--[http://itnp.net/category_betsu/30/1460/ Tokyo IT Shimbun] (newspaper, online 6/10) – SL founder Phillip Rosedale talked at the VWCE2008. The event generated much excitement due largely to the presence of user participants. When asked about rumors of Linden Labs ailing business, Phillip replied, “We are not considering a stock-market flotation, but we have plenty of earnings and funds.” He also expressed his ideas for enhancing Japanese support systems.<br />
<br><br />
--[http://itnp.net/category_betsu/26/1476/ Tokyo IT Shimbun] (newspaper, online 6/10) – VWCE2008 was held during the last week of May, and SL founder Phillip Rosedale gave a talk. “We will enhance Japanese support systems”, he said. <br />
<br><br />
--[http://itnp.net/category_betsu/26/1512/ Tokyo IT Shimbun] (newspaper, online 6/17) – Nihon TV’s program “Digital no Konjo” – a program recorded mainly on SL, won the Japan Film and Television Technology Association Video Technology Promotion Awards. Along with this, SL reached its 5th year since the starting of services, and held a ceremonial event.<br />
<br><br />
--[http://www.secondtimes.net/news/japan/20080620_mobie.html The Second Times] (online, 6/20) – able seed Co., Ltd which runs the “Kenroku” SIM and online video portal “mobie” have formed a business alliance.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080620_abc.html The Second Times] (online, 6/20) – Asahi Broadcasting Corporation have started giving out toy airplanes of their mascot character “Cu-Cu” and other items for free on SL.<br />
<br> <br />
--[http://www.secondtimes.net/news/world/20080620_av.html The Second Times] (online, 6/20) – Linden Lab has added different types of default avatars to SL. Some are unique like a “cardboard box robot”.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080619_sagi.html The Second Times] (online, 6/19) – Everyone on Alert! There is a current L$ fraud going on in SL! <br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/19/939 All-in-One INTERNET] magazine 2.0 (online, 6/19) – Singer-songwriter and popular artist on SL, Sora Izumikawa, has been chosen to compose music for the SL ballet group “BalletPixelle”.<br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/18/936 All-in-One INTERNET] magazine 2.0 (online, 6/18) - The trade activities department of the Austrian embassy will hold the “Austrian exhibition in Cyberspace” in cooperation with MITSUKOSHI, Ltd., and will display in the Mitsukoshi SIM starting the 25th and running to the 29th.<br />
<br> <br />
--[http://www.nikkeibp.co.jp/style/eco/column/bim/080617_03/ Nikkei BPnet] (online, 6/17) – An F1 race in the world of architecture. A race to build a building on BIM (Building Information Modeling – think of it as a professional version of SL) within 24 hours.<br />
<br> <br />
--[http://www.secondtimes.net/metaverse/event/20080617_100candle.html The Second Times] (online, 6/17) – Turning your lights off on SL as well …”A night of a million candles” – People turned their lights off and spent the night with only the light of candles for an event ongoing since 2003. This year the event was held both in real life and virtual life.<br />
<br> <br />
<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[http://www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=75096Linden Lab PR Update2008-06-27T23:05:20Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending June 27, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
<br><br />
<b>US Trends</b><br><br />
--Several publications and blogs, beyond inworld press, picked up the fifth birthday announcement. <br><br />
--This week, Cisco’s CEO praised virtual worlds as lucrative business tools during his inworld press conference, and coverge of the business uses has been positive this week. <br><br />
--We’ve seen an increase in stories on science and research being done in Second Life, another positive trend in the news.<br><br />
<br><br />
Coverage of SL5B birthday announcement:<br><br />
<br><br />
[http://www.bizjournals.com/sanfrancisco/stories/2008/06/16/daily39.html San Francisco Business Times]<br><br />
<br />
[http://blog.wired.com/games/2008/06/second-life-cel.html WIRED]<br><br />
<br />
[http://communities.canada.com/shareit/blogs/gamesnews/archive/2008/06/20/second-life-celebrates-its-5th-birthday.aspx Canada.com]<br><br />
<br />
[http://www.betanews.com/article/Second_Life_to_host_a_twoweek_gala_expo_with_realworld_speakers/1213999231 Beta News]<br><br />
<br />
[http://kotaku.com/5018266/second-life-celebrates-five-years Kotaku]<br><br />
<br><br />
Other coverage:<br><br />
<br><br />
[http://scienceblogs.com/digitalbio/2008/06/personal_genomics_and_visiting.php Science Blogs] announces a presentation to be given in Second Life on personalized genetics.<br><br />
<br />
[http://www.alleyinsider.com/2008/6/ciscos_john_chambers_in_second_life Silicon Alley Insider], in a post by Reuter’s Eric Krangel, comments on Cisco’s involvement in Second Life, even though it’s thought that it is an “overhyped ghost town.”<br><br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d19-Virtual-Thursdays-Chapter-Two-Avatars-Roam The Examiner] writes a follow up piece on its initial analysis of the virtual world, focusing on the word “avatar.”<br><br />
<br />
[http://www.mlive.com/business/annarbornews/index.ssf?/base/business-6/1214232018117590.xml&coll=2 MLive] discusses the University of Michigan’s use of Second Life for research.<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=318544&intsrc=hm_list Computerworld] presents the potential for business uses of virtual worlds, citing Second Life as one of the leading platforms. Also picked up in [http://www.networkworld.com/news/2008/062308-have-your-avatar-call-my.html?hpg1=bn Network World].<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9103079&taxonomyId=11&intsrc=kc_top Computerworld] also posts on a Q&A with the CEO of Cisco inworld, predicting that virtual worlds will “explode” in terms of business uses.<br><br />
<br />
[http://www.webcpa.com/article.cfm?articleid=28169 WebCPA] reports on the entry of several CPA firms into Second Life.<br><br />
<br />
[http://www.businessweek.com/innovate/next/archives/2008/06/i_just_read_the.html BusinessWeek] comments on an article in McKinsey’s Quarterly on open innovation, citing Second Life news as being outdated. The original [http://www.mckinseyquarterly.com/Information_Technology/Networking/next_step_in_open_innovation_2155_abstract McKinsey] article is available by subscription.<br><br />
<br />
<br><br />
<b>UK Trends</b><br><br />
<br />
--A positive focus in the press has been on the green benefits of Second Life. The carbon goggles tool was picked up by both the BBC and Guardian<br><br />
--Continued use of Second Life by UK universities. Glasgow Caledonian University has entered the virtual world to join many of its UK counterparts. Education continues to be a positive topic.<br><br />
<br />
Carbon goggles coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/sci/tech/7470057.stm BBC News] reports on the creation of goggles which allow users in Second Life to witness and monitor carbon emissions from various objects and processes. <br><br />
<br />
[http://blogs.guardian.co.uk/digitalcontent/2008/06/_mashed_2008_second_lifes_gree.html Guardian] reports how carbon goggles have been created which allow users to see carbon emissions in Second Life.<br><br />
<br />
Other coverage:<br><br />
<br />
[http://blogs.ft.com/techblog/2008/06/squarer-moo-moves-into-business-cards/ Financial Times blog] reports that Second Life avatars are being selected to be placed on the back of business cards sold by Moo, the maker of calling cards for the web 2.0 generation.<br><br />
<br />
[http://www.metro.co.uk/news/article.html?in_article_id=184114&in_page_id=34&in_a_source Metro] describes how Glasgow Caledonian University has created a virtual campus in Second Life, allowing students to attend lectures and hold study groups online. <br><br />
<br />
[http://www.computerweekly.com/blogs/it-collaboration-technology-blog/2008/06/with-this-tweet-i-thee-wed.html ComputerWeekly.com] discusses what a virtual wedding would be like.<br><br />
<br />
[http://www.pocketgamer.co.uk/r/Mobile/Lamity/news.asp?c=7318 Mobile News] reports how a Japanese Mobile Games Firm has created a Second Life-style Virtual World purely for mobile phones.<br><br />
<br />
[http://www.electronicsweekly.com/Articles/2008/06/23/43976/warren-savage-on-our-virtual-future.htm Electronics Weekly] reflects on the importance of the digital world for businesses in the future. <br><br />
<br />
[http://www.pressdispensary.co.uk/feed/991807.php Press Dispensary] describes how New Business Horizons, who run the Blue Horizon Business Park in Second Life, won the ‘Best Use of Technology’ Award from the Docklands Business Club and the East London Chamber of Commerce.<br><br />
<br />
[http://www.earthtimes.org/articles/show/evian-volleys-back-into-the-digital-realm-with-top-spin-3,446183.shtml The Earth Times] reports how Evian are entering the world of online gaming, after last year becoming part of Second Life.<br><br />
<br><br />
<br><br />
<b>Germany Trends</b> <br><br />
<br><br />
--The big news about Second Life in Germany was from last week’s article about an alcohol addict who found help in Second Life, which was picked up by several publications – this is a good example of how non-profit organizations can use Second Life<br><br />
<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235,00.html Spiegel online], one of the biggest German online news sites, published a positive article about an alcohol addict. She found help in Second Life and is now dry for over three years. This article was picked up by [http://www.nachrichten.ch/detail/312340.htm Nachrichten.ch], [http://derstandard.at/?url=/?id=3384767 der Standard], [http://www.pressetext.de/pte.mc?pte=080620004 Pressetext.de] and [http://www.cynamite.de/pc/news/more/second_life_jetzt_auch_mit_virtueller_suchtberatung/10598/second_life_jetzt_auch_mit_virtueller_suchtberatung.html Cynamite.de].<br><br />
<br />
[http://www.dradio.de/dkultur/sendungen/thema/805993/ Deutschlandradio Kultur] had a long and realistic interview with one of the most renowned professor for media studies, Norbert Bolz. They talk about the first five years of Second Life.<br><br />
<br />
[http://www.cio.de/strategien/projekte/855522/ CIO] reports about the Gartner study, which says that at the moment 90 percent of all companies in virtual worlds fail within the first 18 months, but the article gives tips and ideas how a company can succeed in virtual worlds.<br><br />
<br />
[http://www.wort.lu/articles/6620650.html Wort.lu], a Luxemburg newspaper, published a rather neutral article about the head of the steel company Mittal, Lakshmi Mittal, who held an interview with investors in Second Life. This was picked up by the newspaper [http://www.finanzen.net/eurams/archiv/berichte_detail.asp?pkBerichtNr=159769 Euro am Sonntag].<br><br />
<br />
[http://www.ecin.de/news/2008/06/18/12039/?rcol Ecin.de] published the results of the study from House of Research. The study gives a neutral overview on their findings like the age, education and income of Second Life users.<br><br />
<br />
<br><br />
<b>France Trends</b><br><br />
--Second Life anniversary has a good visibility in press this week. All articles are quite positive presenting this anniversary as a proof of good health.<br> <br />
--Saint Gobain Glass and Stonefield In world launched the first event of the new Saint Gobain Glass’ island. <br><br />
<br />
Second Life’s anniversary<br><br />
<br />
Several blogs and publications mentioned the beginning of the festivities launched by Philip (7 articles).<br><br />
[http://www.itrmanager.com/articles/79020/second-lifre-fete-5-ans-br-mettre-oeuvre-mondes-virtuels-3-etapes.html ITR Manger]<br><br />
[http://www.20minutes.fr/article/238872/High-Tech-Second-Life-cinq-ans-bien-reels.php 20 Minutes]<br><br />
[http://www.neteco.com/145492-second-life-fete-ans.html Neteco]<br><br />
[http://www.imarginal.com/actualites/second-life-fete-ses-5-ans/ IMarginal]<br><br />
[http://www.journaldugamer.com/index.php?2008/06/23/7473-second-life-a-cinq-ans Journaldugamer]<br><br />
[http://slandreamedia.wordpress.com/2008/06/25/bilan-des-5-ans-et-vente-de-paris-1900-sur-second-life/ slandreamedia]<br><br />
[http://graphic.tumblr.com/post/39666680/second-life-5-ans graphic tumbir]<br><br />
<br />
Saint Gobain Glass in Second Life<br><br />
<br />
Saint Gobain Glass will organize Wednseday 25th a conference on Environement and Glass. It’s the beginning of a longer initiative of the company that will organize others actions in September (5 articles)<br><br />
[http://www.paperblog.fr/827832/ce-que-vient-faire-saint-gobain-glass-dans-second-life/ PaperBlog]<br><br />
[http://www.virtualworldsnews.fr/2008/06/24/saint-gobain-glass-s%E2%80%99implante-dans-second-life/ Virtual Worlds News]<br><br />
[http://www.david-castera.com/?2008/06/23/390-saint-gobain-glass-dans-second-life David Casetera]<br><br />
[http://cgt-cognac.over-blog.com/article-20698990.html CognacBlog]<br><br />
[http://slmag.fr/secondlife/?p=566 Slmag]<br><br />
<br />
<br><br />
<b>Japan Trends</b><br><br />
<br />
--There were a couple of new business entry news this week. One is that As Know As, a popular Japanese fashion brand in RL, opened a SL branch. Another is the Commercial Department of the Austrian Embassy started the "Austrian Fair in Cyberspace" in cooperation with Mitsukoshi Department at the Mitsukoshi SIM.<br />
<br />
<br><br />
Key Coverage<br />
--<b>Denki Shimbun</b> (newspaper, 6/16) – Metaverses to interconnect. “Before the Internet, each individual manufacturer had its own unique online services, which of course became obsolete with the birth of the Internet. At 3Di, we are working on what we call the ‘interverse’, interconnecting metaverses on an open source level,” says Suguru Kamata of 3Di. <br />
<br><br />
--[http://itpro.nikkeibp.co.jp/article/NEWS/20080619/308743/ Nihon Keizai Shimbun] (newspaper, online 6/20) – Akinori Yonezawa, Professor at Tokyo University, won the Dahl-Nygaard Prize for creating a system linking several programs called “concurrent object-oriented languages.” The system is used on metaverse SL as well.<br />
<br><br />
--<b>Nihon Seni Shimbun</b> (newspaper, 6/19) – The trade activities department of the Austrian embassy will display products on metaverse SL for the first time with the help of Japanese retailer Mitsukoshi, between June 25th to the 29th. <br />
<br><br />
--<b>Nihon Keizai Shimbun</b> (newspaper, 6/21) – General shareholders meetings are being held for companies closing accounts in March. Impress Holdings, is holding a virtual shareholders meeting on SL simultaneously with its real life meeting.<br />
<br><br />
--<b>The Wall Street Journal Asia</b> (newspaper, 6/17) – ArcelorMittal ventures into virtual world. Aim is to reach out to younger investors through the Internet. <br />
<br><br />
--<b>The Wall Street journal Asia</b> (newspaper, 6/19) – ArcelorMittal’s first shareholders meeting in the virtual Internet worlds of SL was married by poor attendance and choppy audio and imaging, hiccups corporate-governance experts say will need to be overcome if other companies are going to adopt the practice.<br />
<br><br />
--[http://itnp.net/category_betsu/30/1460/ Tokyo IT Shimbun] (newspaper, online 6/10) – SL founder Phillip Rosedale talked at the VWCE2008. The event generated much excitement due largely to the presence of user participants. When asked about rumors of Linden Labs ailing business, Phillip replied, “We are not considering a stock-market flotation, but we have plenty of earnings and funds.” He also expressed his ideas for enhancing Japanese support systems.<br />
<br><br />
--[http://itnp.net/category_betsu/26/1476/ Tokyo IT Shimbun] (newspaper, online 6/10) – VWCE2008 was held during the last week of May, and SL founder Phillip Rosedale gave a talk. “We will enhance Japanese support systems”, he said. <br />
<br><br />
--[http://itnp.net/category_betsu/26/1512/ Tokyo IT Shimbun] (newspaper, online 6/17) – Nihon TV’s program “Digital no Konjo” – a program recorded mainly on SL, won the Japan Film and Television Technology Association Video Technology Promotion Awards. Along with this, SL reached its 5th year since the starting of services, and held a ceremonial event.<br />
<br><br />
--[http://www.secondtimes.net/news/japan/20080620_mobie.html The Second Times] (online, 6/20) – able seed Co., Ltd which runs the “Kenroku” SIM and online video portal “mobie” have formed a business alliance.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080620_abc.html The Second Times] (online, 6/20) – Asahi Broadcasting Corporation have started giving out toy airplanes of their mascot character “Cu-Cu” and other items for free on SL.<br />
<br> <br />
--[http://www.secondtimes.net/news/world/20080620_av.html The Second Times] (online, 6/20) – Linden Lab has added different types of default avatars to SL. Some are unique like a “cardboard box robot”.<br />
<br> <br />
--[http://www.secondtimes.net/news/japan/20080619_sagi.html The Second Times] (online, 6/19) – Everyone on Alert! There is a current L$ fraud going on in SL! <br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/19/939 All-in-One INTERNET] magazine 2.0 (online, 6/19) – Singer-songwriter and popular artist on SL, Sora Izumikawa, has been chosen to compose music for the SL ballet group “BalletPixelle”.<br />
<br> <br />
--[http://sl.impressrd.jp/e/2008/06/18/936 All-in-One INTERNET] magazine 2.0 (online, 6/18) - The trade activities department of the Austrian embassy will hold the “Austrian exhibition in Cyberspace” in cooperation with MITSUKOSHI, Ltd., and will display in the Mitsukoshi SIM starting the 25th and running to the 29th.<br />
<br> <br />
--[http://www.nikkeibp.co.jp/style/eco/column/bim/080617_03/ Nikkei BPnet] (online, 6/17) – An F1 race in the world of architecture. A race to build a building on BIM (Building Information Modeling – think of it as a professional version of SL) within 24 hours.<br />
<br> <br />
--[http://www.secondtimes.net/metaverse/event/20080617_100candle.html The Second Times] (online, 6/17) – Turning your lights off on SL as well …”A night of a million candles” – People turned their lights off and spent the night with only the light of candles for an event ongoing since 2003. This year the event was held both in real life and virtual life.<br />
<br> <br />
<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[http://www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=75094Linden Lab PR Update2008-06-27T22:53:14Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending June 27, 2008==<br />
<br />
<b>Key Coverage by Market</b><br><br />
<br><br />
<br><br />
<b>US Trends</b><br><br />
--Several publications and blogs, beyond inworld press, picked up the fifth birthday announcement. <br><br />
--This week, Cisco’s CEO praised virtual worlds as lucrative business tools during his inworld press conference, and coverge of the business uses has been positive this week. <br><br />
--We’ve seen an increase in stories on science and research being done in Second Life, another positive trend in the news.<br><br />
<br><br />
Coverage of SL5B birthday announcement:<br><br />
<br><br />
[http://www.bizjournals.com/sanfrancisco/stories/2008/06/16/daily39.html San Francisco Business Times]<br><br />
<br />
[http://blog.wired.com/games/2008/06/second-life-cel.html WIRED]<br><br />
<br />
[http://communities.canada.com/shareit/blogs/gamesnews/archive/2008/06/20/second-life-celebrates-its-5th-birthday.aspx Canada.com]<br><br />
<br />
[http://www.betanews.com/article/Second_Life_to_host_a_twoweek_gala_expo_with_realworld_speakers/1213999231 Beta News]<br><br />
<br />
[http://kotaku.com/5018266/second-life-celebrates-five-years Kotaku]<br><br />
<br><br />
Other coverage:<br><br />
<br><br />
[http://scienceblogs.com/digitalbio/2008/06/personal_genomics_and_visiting.php Science Blogs] announces a presentation to be given in Second Life on personalized genetics.<br><br />
<br />
[http://www.alleyinsider.com/2008/6/ciscos_john_chambers_in_second_life Silicon Alley Insider], in a post by Reuter’s Eric Krangel, comments on Cisco’s involvement in Second Life, even though it’s thought that it is an “overhyped ghost town.”<br><br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d19-Virtual-Thursdays-Chapter-Two-Avatars-Roam The Examiner] writes a follow up piece on its initial analysis of the virtual world, focusing on the word “avatar.”<br><br />
<br />
[http://www.mlive.com/business/annarbornews/index.ssf?/base/business-6/1214232018117590.xml&coll=2 MLive] discusses the University of Michigan’s use of Second Life for research.<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=318544&intsrc=hm_list Computerworld] presents the potential for business uses of virtual worlds, citing Second Life as one of the leading platforms. Also picked up in [http://www.networkworld.com/news/2008/062308-have-your-avatar-call-my.html?hpg1=bn Network World].<br><br />
<br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9103079&taxonomyId=11&intsrc=kc_top Computerworld] also posts on a Q&A with the CEO of Cisco inworld, predicting that virtual worlds will “explode” in terms of business uses.<br><br />
<br />
[http://www.webcpa.com/article.cfm?articleid=28169 WebCPA] reports on the entry of several CPA firms into Second Life.<br><br />
<br />
[http://www.businessweek.com/innovate/next/archives/2008/06/i_just_read_the.html BusinessWeek] comments on an article in McKinsey’s Quarterly on open innovation, citing Second Life news as being outdated. The original [http://www.mckinseyquarterly.com/Information_Technology/Networking/next_step_in_open_innovation_2155_abstract McKinsey] article is available by subscription.<br><br />
<br />
<br><br />
<b>UK Trends</b><br><br />
<br />
--A positive focus in the press has been on the green benefits of Second Life. The carbon goggles tool was picked up by both the BBC and Guardian<br><br />
--Continued use of Second Life by UK universities. Glasgow Caledonian University has entered the virtual world to join many of its UK counterparts. Education continues to be a positive topic.<br><br />
<br />
Carbon goggles coverage:<br><br />
<br />
[http://news.bbc.co.uk/1/hi/sci/tech/7470057.stm BBC News] reports on the creation of goggles which allow users in Second Life to witness and monitor carbon emissions from various objects and processes. <br><br />
<br />
[http://blogs.guardian.co.uk/digitalcontent/2008/06/_mashed_2008_second_lifes_gree.html Guardian] reports how carbon goggles have been created which allow users to see carbon emissions in Second Life.<br><br />
<br />
Other coverage:<br><br />
<br />
[http://blogs.ft.com/techblog/2008/06/squarer-moo-moves-into-business-cards/ Financial Times blog] reports that Second Life avatars are being selected to be placed on the back of business cards sold by Moo, the maker of calling cards for the web 2.0 generation.<br><br />
<br />
[http://www.metro.co.uk/news/article.html?in_article_id=184114&in_page_id=34&in_a_source Metro] describes how Glasgow Caledonian University has created a virtual campus in Second Life, allowing students to attend lectures and hold study groups online. <br><br />
<br />
[http://www.computerweekly.com/blogs/it-collaboration-technology-blog/2008/06/with-this-tweet-i-thee-wed.html ComputerWeekly.com] discusses what a virtual wedding would be like.<br><br />
<br />
[http://www.pocketgamer.co.uk/r/Mobile/Lamity/news.asp?c=7318 Mobile News] reports how a Japanese Mobile Games Firm has created a Second Life-style Virtual World purely for mobile phones.<br><br />
<br />
[http://www.electronicsweekly.com/Articles/2008/06/23/43976/warren-savage-on-our-virtual-future.htm Electronics Weekly] reflects on the importance of the digital world for businesses in the future. <br><br />
<br />
[http://www.pressdispensary.co.uk/feed/991807.php Press Dispensary] describes how New Business Horizons, who run the Blue Horizon Business Park in Second Life, won the ‘Best Use of Technology’ Award from the Docklands Business Club and the East London Chamber of Commerce.<br><br />
<br />
[http://www.earthtimes.org/articles/show/evian-volleys-back-into-the-digital-realm-with-top-spin-3,446183.shtml The Earth Times] reports how Evian are entering the world of online gaming, after last year becoming part of Second Life.<br><br />
<br><br />
<br><br />
<b>Germany Trends</b> <br><br />
<br><br />
--The big news about Second Life in Germany was from last week’s article about an alcohol addict who found help in Second Life, which was picked up by several publications – this is a good example of how non-profit organizations can use Second Life<br><br />
<br />
<br><br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235,00.html Spiegel online], one of the biggest German online news sites, published a positive article about an alcohol addict. She found help in Second Life and is now dry for over three years. This article was picked up by [http://www.nachrichten.ch/detail/312340.htm Nachrichten.ch], [http://derstandard.at/?url=/?id=3384767 der Standard], [http://www.pressetext.de/pte.mc?pte=080620004 Pressetext.de] and [http://www.cynamite.de/pc/news/more/second_life_jetzt_auch_mit_virtueller_suchtberatung/10598/second_life_jetzt_auch_mit_virtueller_suchtberatung.html Cynamite.de].<br><br />
<br />
[http://www.dradio.de/dkultur/sendungen/thema/805993/ Deutschlandradio Kultur] had a long and realistic interview with one of the most renowned professor for media studies, Norbert Bolz. They talk about the first five years of Second Life.<br><br />
<br />
[http://www.cio.de/strategien/projekte/855522/ CIO] reports about the Gartner study, which says that at the moment 90 percent of all companies in virtual worlds fail within the first 18 months, but the article gives tips and ideas how a company can succeed in virtual worlds.<br><br />
<br />
[http://www.wort.lu/articles/6620650.html Wort.lu], a Luxemburg newspaper, published a rather neutral article about the head of the steel company Mittal, Lakshmi Mittal, who held an interview with investors in Second Life. This was picked up by the newspaper [http://www.finanzen.net/eurams/archiv/berichte_detail.asp?pkBerichtNr=159769 Euro am Sonntag].<br><br />
<br />
[http://www.ecin.de/news/2008/06/18/12039/?rcol Ecin.de] published the results of the study from House of Research. The study gives a neutral overview on their findings like the age, education and income of Second Life users.<br><br />
<br />
<br><br />
<b>France Trends</b><br><br />
--Second Life anniversary has a good visibility in press this week. All articles are quite positive presenting this anniversary as a proof of good health.<br> <br />
--Saint Gobain Glass and Stonefield In world launched the first event of the new Saint Gobain Glass’ island. <br><br />
<br />
Second Life’s anniversary<br><br />
<br />
Several blogs and publications mentioned the beginning of the festivities launched by Philip (7 articles).<br><br />
[http://www.itrmanager.com/articles/79020/second-lifre-fete-5-ans-br-mettre-oeuvre-mondes-virtuels-3-etapes.html ITR Manger]<br><br />
[http://www.20minutes.fr/article/238872/High-Tech-Second-Life-cinq-ans-bien-reels.php 20 Minutes]<br><br />
[http://www.neteco.com/145492-second-life-fete-ans.html Neteco]<br><br />
[http://www.imarginal.com/actualites/second-life-fete-ses-5-ans/ IMarginal]<br><br />
[http://www.journaldugamer.com/index.php?2008/06/23/7473-second-life-a-cinq-ans Journaldugamer]<br><br />
[http://slandreamedia.wordpress.com/2008/06/25/bilan-des-5-ans-et-vente-de-paris-1900-sur-second-life/ slandreamedia]<br><br />
[http://graphic.tumblr.com/post/39666680/second-life-5-ans graphic tumbir]<br><br />
<br />
Saint Gobain Glass in Second Life<br><br />
<br />
Saint Gobain Glass will organize Wednseday 25th a conference on Environement and Glass. It’s the beginning of a longer initiative of the company that will organize others actions in September (5 articles)<br><br />
[http://www.paperblog.fr/827832/ce-que-vient-faire-saint-gobain-glass-dans-second-life/ PaperBlog]<br><br />
[http://www.virtualworldsnews.fr/2008/06/24/saint-gobain-glass-s%E2%80%99implante-dans-second-life/ Virtual Worlds News]<br><br />
[http://www.david-castera.com/?2008/06/23/390-saint-gobain-glass-dans-second-life David Casetera]<br><br />
[http://cgt-cognac.over-blog.com/article-20698990.html CognacBlog]<br><br />
[http://slmag.fr/secondlife/?p=566 Slmag]<br><br />
<br />
<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[http://www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=73521Linden Lab PR Update2008-06-20T22:48:34Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[http://www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=73520Linden Lab PR Update2008-06-20T22:48:04Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management Issues] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=73508Linden Lab PR Update2008-06-20T22:03:59Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br><br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br><br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
<br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management-issues.com] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br><br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br><br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br><br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br><br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=73506Linden Lab PR Update2008-06-20T22:00:31Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
<b>Key Coverage by Market</b><br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management-issues.com] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed:<br> <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br><br />
<br />
Japan--Trends we've noticed<br><br />
--Two innovative business approaches to SL by Japanese companies were in the news this week. One is a NTT DoCoMo event held on the NTT DoCoMo SIM for their new smart phone, FOMA HT 1100, launched on June 12th. Participants could obtain the HT 1100 for their avatars and a HT 1100 HUD equipped with a translating function there. NTT DoCoMo also held a RL event called 'Touch! HT1100 in Tokyo Midtown' in Roppongi, Tokyo on June 14th. The company will conduct their new sales campaign both in SL and RL.<br />
--Another approach is the SL branch of “As Know As,” which is a popular apparel brand in Japan. As Know As sells clothes for avatars recreated for sale in RL. Visitors can also access their shopping site to buy real clothes for RL. They are also planning to make their SL branch a facility to offer information about the brand.<br />
<br />
<i>Most coverage in print articles</i><br><br />
Sankei Shimbun (newspaper, 6/16, w/photo) – After sharing views with people from academia, industry and government who are involved in SL research and activities, LL Chairman Phillip Rosedale presented his thoughts on establishing a Japanese support center. Mr. Rosedale says, “Japan has excellent technology in connecting SL – a virtual world – with real life,” and will continue responding to user requests and sharing information on SL technological innovation.<br />
<br><br />
Nikkei Sangyo Shimbun (newspaper, 6/12) – SL is mentioned in an article on NTT promoting NGN (next generation network) technology, in which an NTT executive is said to “have been researching the so-called Web 2.0 business from an early stage, starting with Second Life.”<br />
- URL available but fees required<br />
<br><br />
Kanagawa Shimbun (newspaper, 6/8) – Junichi Ushiba of Keio University, Department of Biosciences and Informatics, has succeeded in proving that it is possible to control an avatar within the metaverse SL by using only brain waves.<br />
<br><br />
BCN Tokyo (magazine, 6/16) – LL Founder and Chairman Phillip Rosedale visited Japan and exchanged opinions with people from government, academia and entrepreneurial business ventures. <br />
<br><br />
[http://mainichi.jp/select/science/news/20080616ddm016040044000c.html Mainichi Shimbun] (newspaper, online, 6/16) – The University of Tokyo Graduate School of Public Policy is holding a design competition to create an eco-friendly “sustainable town-building,” all within SL. Their goal is to explore effective countermeasures to global warming and people’s reactions in real life, through experimenting in the virtual world.<br />
<br><br />
Senken Shimbun (a fashion trade newspaper, 6/13) – An article on the recent growing connection between fashion – mainly for the youth generation – and the Internet. The opening of “American Apparel” (clothing brand) store in SL drew much attention, but closed August 2007. The chief editor of virtual fashion magazine “Second Style” said, “in order for an existing brand to be successful in virtual worlds, they must provide high quality designs” – high quality as in high grade computer graphics in portraying realistic shadows and folds, and details like lace and trim.<br />
<br><br />
Zaikai (magazine, 6/24) – A feature article on ngi group inc. in which CEO Koike Satoshi says, “There are already several 3D virtual sites starting with SL, but each one are closed worlds. In an open source world, engineers from all around the world provide each other with cutting edge technology. Here at ngi, we are working on the international standardization of a 3D internet.”<br />
<br><br />
Kyouiku Katei Shimbun (newspaper, 6/7) – UCHIDA YOKO CO., LTD. announced they will start research on the educational usage of SL.<br />
<br><br />
Asahi Shimbun Osaka (newspaper, 6/8) – Junichi Ushiba of Keio University Science and Technology department developed a new technology whereby placing three electrodes on the scalp, a machine is able to read brain waves and enable the user to control an avatar on metaverse SL by using only thoughts.<br />
<br><br />
Adver Times Tokyo (newspaper, 6/4) – SL, challenged to improve user-friendliness, shows confidence in the future. When LL Chairman Phillip Rosedale was asked about the slow growth in Japanese SL users he replied, “There is a need to simplify and make it easier to participate” and explained specific ways to achieve this. Along with this he said, “When the Internet first appeared there were similar complaints, but now it's a fundamental tool in society. Virtual Worlds will become that way as well.”<br />
<br><br />
International Herald Tribune/The Asahi Shimbun (newspaper, 6/10) – Researchers said they have developed technology that allows users’ thoughts to control movements of avatars in a popular virtual world on the Internet. The technology is used with the 3-D virtual world Second Life, operated by U.S. Linden Lab.<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=73502Linden Lab PR Update2008-06-20T21:50:09Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
Key Coverage by Market<br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management-issues.com] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed: <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
[http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5 Fränkischer Tag] follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective.<br />
[http://www.golem.de/0806/60353.html Golem.de] has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
<br />
<br />
France Trends we’ve noticed:<br><br />
--Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br><br />
--Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br><br />
<br><br />
Children are in the centre of a feature in [http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731 Valeurs actuelles]. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br> [http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants Blogdei] coverage.<br><br />
[http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545 Le Point] - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva. Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br><br />
[http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html Lemondeinformatique.fr] – After ‘speed recruiting’, ‘speed unemployement’<br><br />
An interesting topic in [http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html Ma Principauté.com] that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br><br />
[http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html LePost] – interview of Michael Stora. Interesting case study on how avatars could manage psychotherapy in Second Life.<br><br />
[http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
Fluctuanet] - Second Life finally bellows to 2000/ New Second Life update and Shadow Draft project<br><br />
<br />
<br><br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=73494Linden Lab PR Update2008-06-20T21:23:32Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
<br />
In this section, you will find the media trends and press stories we are tracking in some of our key markets.<br />
<br />
==Week Ending June 20, 2008==<br />
<br />
Highlights: We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.<br />
<br />
Key Coverage by Market<br />
<br />
US Trends we’ve noticed:<br />
<br />
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.<br />
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.<br />
<br />
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.<br />
(subscription required)<br><br />
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br><br />
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br><br />
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br><br />
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br><br />
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br><br />
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br><br />
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br><br />
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br><br />
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br><br />
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br><br />
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br><br />
<br />
<br />
UK Trends we’ve noticed:<br><br />
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br><br />
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br><br />
<br><br />
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br><br />
[www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management-issues.com] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br><br />
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br><br />
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br><br />
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br><br />
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br><br />
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br><br />
[http://www.onrec.com/newsstories/22034.asp Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br><br />
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br><br />
<br />
<br />
Germany Trends we have noticed: <br />
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.<br />
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.<br />
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.<br />
<br />
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].<br />
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.<br />
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic in Second Life.<br />
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.<br />
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.<br />
<br />
<br />
Fränkischer Tag follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective:<br />
http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5<br />
http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=479o$xjog*snc_ae0_9vtc7&Hierarchie=9_rzk-i*xml~$c8otysxcc-&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_1<br />
<br />
Golem.de has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:<br />
http://www.golem.de/0806/60353.html<br />
<br />
France<br />
<br />
Trends we’ve noticed:<br />
• Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest. <br />
• Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.<br />
<br />
Children are in the centre of a feature in Valeurs actuelles. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.<br />
http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants<br />
http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731<br />
<br />
Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.<br />
Le Point - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva<br />
http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545<br />
<br />
Lemondeinformatique.fr – After ‘speed recruiting’, ‘speed unemployement’<br />
http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html<br />
<br />
A interesting topic in Ma Principauté.com that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.<br />
http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html<br />
<br />
Interesting case study on how avatars could manage psychotherapy in Second Life<br />
LePost – interview of Michael Stora<br />
http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html<br />
<br />
New Second Life update and Shadow Draft project<br />
Fluctuanet - Second Life finally bellows to 2000<br />
http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html<br />
<br />
<br />
<br />
<br />
<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=71933Linden Lab PR Update2008-06-14T01:23:49Z<p>Melissa Linden: </p>
<hr />
<div>=Information=<br />
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.<br />
<br />
=Linden Lab News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
In this section, you will find the media trends we are tracking in some of our key markets.<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=71932Linden Lab PR Update2008-06-14T01:20:25Z<p>Melissa Linden: </p>
<hr />
<div>nks to Linden Lab's International News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
In this section, you will find the media trends we are tracking in some of our key markets.<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]<br />
<br />
<br />
Japan Trends: Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.<br />
<br />
Coverage from the Virtual Worlds Conference <br><br />
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.” <br />
<br />
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.<br />
<br />
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL. <br />
<br />
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)<br />
<br />
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net] <br />
(Shorter version of the two articles above)<br />
<br />
<br />
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers<br />
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.<br />
<br />
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES] <br />
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”<br />
<br />
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.<br />
<br />
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.<br />
<br />
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”<br />
<br />
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.<br />
<br />
<br />
Coverage from Roundtable -- Print<br />
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”<br />
<br />
<br />
Coverage from the community party at Bar Tube in Tokyo:<br />
<br />
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008. <br />
<br />
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Business,_Education,_and_Marketing&diff=71928Business, Education, and Marketing2008-06-14T00:08:43Z<p>Melissa Linden: /* Press Information about Linden Lab and Second Life */</p>
<hr />
<div>Welcome to the Marketing section of the Second Life Wiki. Many of these pages are set up for community participation to provide current and accurate information - your involvement helps maintain current and accurate information. If you find better resources elsewhere, please point to them; life's too short to duplicate information.<br />
<br />
==Press Information about Linden Lab and Second Life==<br />
* [https://wiki.secondlife.com/wiki/Linden_Lab_PR_Update PR Update] Weekly overview of press hits as well as some market trends<br />
* [http://lindenlab.com/pressroom/general/factsheets What is Linden Lab?]- Overview of Linden Lab, including a brief history and list of management <br />
* [http://lindenlab.com/pressroom/general/factsheets What is Second Life?]- Overview of Second Life<br />
* [http://lindenlab.com/pressroom/general/factsheets Second Life Technology] - Overview of the Second Life Platform<br />
* [http://lindenlab.com/pressroom Press Contacts] - Contacts for media inquiries<br />
* [http://lindenlab.com/pressroom/releases Linden Lab Press Releases] - Linden Lab's press releases from lindenlab.com<br />
* [http://lindenlab.com/pressroom/news Recent Articles in the News about Second Life & Linden Lab] - Linden Lab's recent articles list from lindenlab.com<br />
* [http://secondlife.com/whatis/economy_stats.php Links to Second Life Economic Data]- Includes statistics, graphs, and market data<br />
* [http://lindenlab.com/pressroom/general/factsheets Linden Lab Fact Sheets]<br />
* [http://lindenlab.com/pressroom Multimedia Content for Press Use]<br />
* [http://lindenlab.com/pressroom/speaker Speaker Request Form] - if you would like to request an employee of Linden Lab to speak at your event, fill out this form.<br />
<br />
==Marketing Content==<br />
*[[Brands]] - Lists of publicly announced brands in Second Life, as well as non-profit and government organizations<br />
** [http://www.technorati.com/search/headcount?from=http://nwn.blogs.com&sub=searchlet Tateru's Mixed Reality Headcount] - Compares traffic to the top 3 Resident businesses versus 10 real-world businesses in Second Life<br />
** [http://www.theprojectfactory.com/content/category/9/22/56/ Project Factory Second Life Statistics] - Tracks top 25 brands in Second life, based on traffic<br />
*[[Second_Life_Videos]] - Second Life-related videos, by category<br />
*[[Second_Life_Images]] - Second Life image sources<br />
* [[Business Blogs]] - Blogs about business uses of Second Life<br />
*[[Recent Business Articles]] - Articles about business in Second Life<br />
* [http://slbrief.com/ Second Life Business Brief] A business-focused summary of blog posts, case studies and more.<br />
*[[Developer Project Articles| Second Life Project Articles]] - Articles about projects by Second Life Solution Providers<br />
*[[Marketing Your Products In Second Life]] - Suggestions for ways to promote your products in the Second Life community<br />
*[http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0470179147.html The Entrepreneur's Guide to Second Life] - the guide to doing business in the metaverse<br />
*[[ExternalServices|Second Life-related web applications]] - Web services or applications that extend Second Life<br />
*[[MailingLists]] - Mailing lists directed at businesses involved in Second Life<br />
*[[Classifieds&Exchanges]] - Employment and project listing exchanges & classifieds<br />
*[[Second_Life_Periodicals]] - Second Life-related periodicals, including editorial and advertising contact information<br />
*[[Second_Life_Radio & TV]] - Radio and TV companies and channels in Second Life<br />
*[[User Groups|Second Life-related User Groups]]<br />
*[[Marketing White Papers]] - White papers about business use and positioning of Second Life<br />
*[[Volunteer_Portal]]- The Volunteer Portal provides useful resources for dealing with Second Life, and provides access to knowledgeable Residents who may be interested in being hired to support events and activities in Second Life<br />
<br />
==Vertical Markets - Specific Uses==<br />
*[http://www.theheronsanctuary.info/wiki/index.php?title=SL_Disability_Resources Second Life Disability Resources from the Heron Sanctuary] - A list (without links) of disability resources in Second Life<br />
** [http://blindsecondlife.blogspot.com/ Resources and projects for the visually impaired]<br />
* [http://yanfeng.org/2007/05/science-related-places-in-second-life Science-related places in Second Life]<br />
* [http://nurs211f07.blogspot.com/ Healthcare-related places in Second Life]<br />
*[http://juniordr.com/world/index.php/20071219160/Life/Virtual-doctors-medical-training-in-Second-Life.html Medical uses of Second Life]<br />
* [http://sleducation.wikispaces.com/educationaluses Educational Uses of Second Life] Don't let the title fool you, this is a thorough categorized list of amazing uses of Second Life appropriate for business and education.<br />
* [[Real Life Government in Second Life]] - A wiki to share information on what international government agencies are publicly doing in Second Life, interesting links, and guidance from others on government related policies.<br />
<br />
==Business Inquiries==<br />
*[[Marketing#Getting_Started|Getting Started]]<br />
*[[Bringing Your Business into SL]]<br />
*[[Bringing Your Community into Second Life]]<br />
*[[Buying Land]]<br />
*[[Private_Island|What is a Private Island?]]<br />
*[[Creating a private space for your business in Second Life]]<br />
*[[Academic/Research Questions]]<br />
*[[Advertising in Second Life]]<br />
*[http://secondlifegrid.net/programs/community_gateway Community Gateway Program]<br />
*[[Custom Name Program]]<br />
*[[Events in Second Life]]<br />
*[[Licensing/Partnering Questions]]<br />
*[[RegAPI|Registration API]]<br />
*[[Solution Providers]]<br />
*[[Teen Second Life]]<br />
*[[Nonprofits in Second Life]]<br />
* List of [[Businesses in Second Life]]<br />
<br />
==Market Research & Data==<br />
*[[Market_Data_Portal|Market Data Home]]<br />
* Links to [https://wiki.secondlife.com/wiki/Market_Data_Demographic_Studies Demographic Studies] - A list of available studies about our residents and their RL behavior.<br />
* [http://wiki.secondlife.com/wiki/2007_Second_Life_Market_Data_Project The 2007 Second Life Market Data Project] - A group is spearheading a collaborative effort to get voluntary data from a large group of Residents during this calendar year.<br />
* [[Market_Research_Suppliers]] - A list of market research suppliers with experience in Second Life<br />
*[[Other Second Life Studies]] - A list of other research or studies of Second Life<br />
<br />
==Internationalization (Localization)==<br />
*[[International Resources]] This is the main page for all internationalization and localization of support, web content, and the viewer.<br />
*Support<br />
** [[Inworld Locations for Volunteers]]<br />
** [http://wiki.secondlife.com/wiki/Category:Languages_spoken_by_Volunteers Listing of Languages Spoken by Second Life Volunteers]<br />
**[https://wiki.secondlife.com/wiki/Category:Languages_spoken_by_Residents|Languages Spoken by Second Life Residents]<br />
** [[Basic Account Management: Japanese]] アカウント情報の管理 <br />
** [[Basic_Account_Management:_Korean]] 계정 관리:한국어 위키<br />
** [[International_Volunteer_Orientation_Handouts|International Volunteer Orientation Handouts]]<br />
** [[Video_Tutorials#Resident-created_Video_Tutorials|Resident Created Video Tutorials in languages other than English]]<br />
** [[Inworld_Locations_for_Volunteers#International_Areas|Localized regions in Second Life]]<br />
** [https://wiki.secondlife.com/wiki/Category:Text_from_In-world_Notecards_%28German%29 In-world Notecards Translated into German by Project i18n]<br />
** [https://wiki.secondlife.com/wiki/Category:Text_from_In-world_Notecards_%28Spanish%29 In-world Notecards Translated into Spanish by Project i18n]<br />
<br />
*Localization<br />
** [[How_to_Localize_Your_World]]<br />
** [[Mentor_Linguist_Scribe_Translation_Project|Second Life Wiki localization]]<br />
** [[Project:Languages|Second Life Wiki Translation Guidelines]]<br />
** [[LSL_Portal_Translation_Project]]<br />
** [[Project:I18n|Project i18n, a Resident-run project to assist in the development of international communities in Second Life]]<br />
<br />
*Viewer<br />
** [[Skinning]]<br />
** Triage [[Bug_Triage/Internationalization_Agenda]]<br />
<br />
* Linden Lab's International Second Life websites<br />
** http://de.secondlife.com Deutsch<br />
** http://jp.secondlife.com Japanese<br />
** http://kr.secondlife.com Korean<br />
<br />
==Presentations about Second Life==<br />
* [http://s3.amazonaws.com/linden-presentations/SLBizU_Public_0705.ppt Businesses in Second Life] - A PPT presentation with notes providing an introduction to Second Life for those interested in bringing external business into Second Life. Includes history, core principles, uses of Second Life for the business community, and how to enter Second Life<br />
**PDF Version: http://s3.amazonaws.com/linden-presentations/SLBizU_Public_0705_PDF.pdf<br />
**Notes in PDF: http://s3.amazonaws.com/linden-presentations/SLBizU_Public_0705_Notes.pdf<br />
<br />
==Issue Tracker (Bugs & Feature Requests)==<br />
* [[Issue Tracker|Learn about the Issue Tracker and how to use it]]<br />
* [https://jira.secondlife.com/secure/IssueNavigator.jspa?mode=hide&requestId=10100 Recently resolved issues] (general resolutions in last two weeks)<br />
* [https://jira.secondlife.com/secure/IssueNavigator.jspa?mode=hide&requestId=10234 All fixed bugs, sorted by votes]<br />
** Login with your Second Life name and see the growing lists. Also to emphasize community spirit, some of these bugs were patched by Residents!<br />
* More handy filters are on the [https://jira.secondlife.com main page of Issue Tracker]<br />
<br />
==Getting Started==<br />
* [[Glenn's Tips for Businesses]]<br />
* [http://secondlife.com/whatis/faq.php Frequently Asked Questions] (from What Is Second Life? on secondlife.com)<br />
* [http://sl.nmc.org/wiki/Getting_Started New Media Consortium's Getting Started]<br />
* [http://secondthoughts.typepad.com/second_thoughts/2006/06/getting_started.html Getting Started in Second Life by Random Unsung and Prokofy Neva]<br />
* [http://blog.ericrice.com/blog/_archives/2006/3/10/1815029.html How to learn about Second Life before learning Second Life] (Eric Rice)<br />
* [http://www.instructables.com/id/EWF9B3D7KSEP2876RE/ Getting Started in LSL scripting in Second Life]<br />
* [http://www.kan-ed.org/second-life/using-LSL.html Using the Linden Scripting Language: Tutorial on basic LSL capabilities]<br />
* [http://naturalselectionstudios.com/?cat=59 Noob Be Gone Video Tutorials]<br />
* [http://metaversed.com/06-nov-2007/metanomics-reloaded-gene-yoon-aka-ginsu-linden It's not an economy, it's a product] - understanding Linden Lab's view of Second Life<br />
* See also [[Recent Business Articles]] - Articles about business in Second Life<br />
<br />
==Solution Provider Resources==<br />
* [[Solution Provider Support]]<br />
*[[SLDev Forum Transcripts]]<br />
*[[Office_Hours|Linden Office Hours]]<br />
* [[Region_Performance_Improvement_Guide]]<br />
* [[Inventory_Letters_and_Recovery_Steps]]<br />
<br />
==Community Development==<br />
<br />
* '''[[Community Development Guide]]''' - This section is designed to aggregate knowledge about Second Life community development in one place and create a "living document" any Resident can edit and contribute to. It is our hope this guide will be useful to interested individuals, businesses, and organizations using the Second Life Main and Teen Grids.<br />
<br />
<br />
[[Category:Marketing]]</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Business,_Education,_and_Marketing&diff=71927Business, Education, and Marketing2008-06-14T00:08:08Z<p>Melissa Linden: /* Press Information about Linden Lab and Second Life */</p>
<hr />
<div>Welcome to the Marketing section of the Second Life Wiki. Many of these pages are set up for community participation to provide current and accurate information - your involvement helps maintain current and accurate information. If you find better resources elsewhere, please point to them; life's too short to duplicate information.<br />
<br />
==Press Information about Linden Lab and Second Life==<br />
* [https://wiki.secondlife.com/wiki/Linden_Lab_PR_Update PR Update]<br />
* [http://lindenlab.com/pressroom/general/factsheets What is Linden Lab?]- Overview of Linden Lab, including a brief history and list of management <br />
* [http://lindenlab.com/pressroom/general/factsheets What is Second Life?]- Overview of Second Life<br />
* [http://lindenlab.com/pressroom/general/factsheets Second Life Technology] - Overview of the Second Life Platform<br />
* [http://lindenlab.com/pressroom Press Contacts] - Contacts for media inquiries<br />
* [http://lindenlab.com/pressroom/releases Linden Lab Press Releases] - Linden Lab's press releases from lindenlab.com<br />
* [http://lindenlab.com/pressroom/news Recent Articles in the News about Second Life & Linden Lab] - Linden Lab's recent articles list from lindenlab.com<br />
* [http://secondlife.com/whatis/economy_stats.php Links to Second Life Economic Data]- Includes statistics, graphs, and market data<br />
* [http://lindenlab.com/pressroom/general/factsheets Linden Lab Fact Sheets]<br />
* [http://lindenlab.com/pressroom Multimedia Content for Press Use]<br />
* [http://lindenlab.com/pressroom/speaker Speaker Request Form] - if you would like to request an employee of Linden Lab to speak at your event, fill out this form.<br />
<br />
==Marketing Content==<br />
*[[Brands]] - Lists of publicly announced brands in Second Life, as well as non-profit and government organizations<br />
** [http://www.technorati.com/search/headcount?from=http://nwn.blogs.com&sub=searchlet Tateru's Mixed Reality Headcount] - Compares traffic to the top 3 Resident businesses versus 10 real-world businesses in Second Life<br />
** [http://www.theprojectfactory.com/content/category/9/22/56/ Project Factory Second Life Statistics] - Tracks top 25 brands in Second life, based on traffic<br />
*[[Second_Life_Videos]] - Second Life-related videos, by category<br />
*[[Second_Life_Images]] - Second Life image sources<br />
* [[Business Blogs]] - Blogs about business uses of Second Life<br />
*[[Recent Business Articles]] - Articles about business in Second Life<br />
* [http://slbrief.com/ Second Life Business Brief] A business-focused summary of blog posts, case studies and more.<br />
*[[Developer Project Articles| Second Life Project Articles]] - Articles about projects by Second Life Solution Providers<br />
*[[Marketing Your Products In Second Life]] - Suggestions for ways to promote your products in the Second Life community<br />
*[http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0470179147.html The Entrepreneur's Guide to Second Life] - the guide to doing business in the metaverse<br />
*[[ExternalServices|Second Life-related web applications]] - Web services or applications that extend Second Life<br />
*[[MailingLists]] - Mailing lists directed at businesses involved in Second Life<br />
*[[Classifieds&Exchanges]] - Employment and project listing exchanges & classifieds<br />
*[[Second_Life_Periodicals]] - Second Life-related periodicals, including editorial and advertising contact information<br />
*[[Second_Life_Radio & TV]] - Radio and TV companies and channels in Second Life<br />
*[[User Groups|Second Life-related User Groups]]<br />
*[[Marketing White Papers]] - White papers about business use and positioning of Second Life<br />
*[[Volunteer_Portal]]- The Volunteer Portal provides useful resources for dealing with Second Life, and provides access to knowledgeable Residents who may be interested in being hired to support events and activities in Second Life<br />
<br />
==Vertical Markets - Specific Uses==<br />
*[http://www.theheronsanctuary.info/wiki/index.php?title=SL_Disability_Resources Second Life Disability Resources from the Heron Sanctuary] - A list (without links) of disability resources in Second Life<br />
** [http://blindsecondlife.blogspot.com/ Resources and projects for the visually impaired]<br />
* [http://yanfeng.org/2007/05/science-related-places-in-second-life Science-related places in Second Life]<br />
* [http://nurs211f07.blogspot.com/ Healthcare-related places in Second Life]<br />
*[http://juniordr.com/world/index.php/20071219160/Life/Virtual-doctors-medical-training-in-Second-Life.html Medical uses of Second Life]<br />
* [http://sleducation.wikispaces.com/educationaluses Educational Uses of Second Life] Don't let the title fool you, this is a thorough categorized list of amazing uses of Second Life appropriate for business and education.<br />
* [[Real Life Government in Second Life]] - A wiki to share information on what international government agencies are publicly doing in Second Life, interesting links, and guidance from others on government related policies.<br />
<br />
==Business Inquiries==<br />
*[[Marketing#Getting_Started|Getting Started]]<br />
*[[Bringing Your Business into SL]]<br />
*[[Bringing Your Community into Second Life]]<br />
*[[Buying Land]]<br />
*[[Private_Island|What is a Private Island?]]<br />
*[[Creating a private space for your business in Second Life]]<br />
*[[Academic/Research Questions]]<br />
*[[Advertising in Second Life]]<br />
*[http://secondlifegrid.net/programs/community_gateway Community Gateway Program]<br />
*[[Custom Name Program]]<br />
*[[Events in Second Life]]<br />
*[[Licensing/Partnering Questions]]<br />
*[[RegAPI|Registration API]]<br />
*[[Solution Providers]]<br />
*[[Teen Second Life]]<br />
*[[Nonprofits in Second Life]]<br />
* List of [[Businesses in Second Life]]<br />
<br />
==Market Research & Data==<br />
*[[Market_Data_Portal|Market Data Home]]<br />
* Links to [https://wiki.secondlife.com/wiki/Market_Data_Demographic_Studies Demographic Studies] - A list of available studies about our residents and their RL behavior.<br />
* [http://wiki.secondlife.com/wiki/2007_Second_Life_Market_Data_Project The 2007 Second Life Market Data Project] - A group is spearheading a collaborative effort to get voluntary data from a large group of Residents during this calendar year.<br />
* [[Market_Research_Suppliers]] - A list of market research suppliers with experience in Second Life<br />
*[[Other Second Life Studies]] - A list of other research or studies of Second Life<br />
<br />
==Internationalization (Localization)==<br />
*[[International Resources]] This is the main page for all internationalization and localization of support, web content, and the viewer.<br />
*Support<br />
** [[Inworld Locations for Volunteers]]<br />
** [http://wiki.secondlife.com/wiki/Category:Languages_spoken_by_Volunteers Listing of Languages Spoken by Second Life Volunteers]<br />
**[https://wiki.secondlife.com/wiki/Category:Languages_spoken_by_Residents|Languages Spoken by Second Life Residents]<br />
** [[Basic Account Management: Japanese]] アカウント情報の管理 <br />
** [[Basic_Account_Management:_Korean]] 계정 관리:한국어 위키<br />
** [[International_Volunteer_Orientation_Handouts|International Volunteer Orientation Handouts]]<br />
** [[Video_Tutorials#Resident-created_Video_Tutorials|Resident Created Video Tutorials in languages other than English]]<br />
** [[Inworld_Locations_for_Volunteers#International_Areas|Localized regions in Second Life]]<br />
** [https://wiki.secondlife.com/wiki/Category:Text_from_In-world_Notecards_%28German%29 In-world Notecards Translated into German by Project i18n]<br />
** [https://wiki.secondlife.com/wiki/Category:Text_from_In-world_Notecards_%28Spanish%29 In-world Notecards Translated into Spanish by Project i18n]<br />
<br />
*Localization<br />
** [[How_to_Localize_Your_World]]<br />
** [[Mentor_Linguist_Scribe_Translation_Project|Second Life Wiki localization]]<br />
** [[Project:Languages|Second Life Wiki Translation Guidelines]]<br />
** [[LSL_Portal_Translation_Project]]<br />
** [[Project:I18n|Project i18n, a Resident-run project to assist in the development of international communities in Second Life]]<br />
<br />
*Viewer<br />
** [[Skinning]]<br />
** Triage [[Bug_Triage/Internationalization_Agenda]]<br />
<br />
* Linden Lab's International Second Life websites<br />
** http://de.secondlife.com Deutsch<br />
** http://jp.secondlife.com Japanese<br />
** http://kr.secondlife.com Korean<br />
<br />
==Presentations about Second Life==<br />
* [http://s3.amazonaws.com/linden-presentations/SLBizU_Public_0705.ppt Businesses in Second Life] - A PPT presentation with notes providing an introduction to Second Life for those interested in bringing external business into Second Life. Includes history, core principles, uses of Second Life for the business community, and how to enter Second Life<br />
**PDF Version: http://s3.amazonaws.com/linden-presentations/SLBizU_Public_0705_PDF.pdf<br />
**Notes in PDF: http://s3.amazonaws.com/linden-presentations/SLBizU_Public_0705_Notes.pdf<br />
<br />
==Issue Tracker (Bugs & Feature Requests)==<br />
* [[Issue Tracker|Learn about the Issue Tracker and how to use it]]<br />
* [https://jira.secondlife.com/secure/IssueNavigator.jspa?mode=hide&requestId=10100 Recently resolved issues] (general resolutions in last two weeks)<br />
* [https://jira.secondlife.com/secure/IssueNavigator.jspa?mode=hide&requestId=10234 All fixed bugs, sorted by votes]<br />
** Login with your Second Life name and see the growing lists. Also to emphasize community spirit, some of these bugs were patched by Residents!<br />
* More handy filters are on the [https://jira.secondlife.com main page of Issue Tracker]<br />
<br />
==Getting Started==<br />
* [[Glenn's Tips for Businesses]]<br />
* [http://secondlife.com/whatis/faq.php Frequently Asked Questions] (from What Is Second Life? on secondlife.com)<br />
* [http://sl.nmc.org/wiki/Getting_Started New Media Consortium's Getting Started]<br />
* [http://secondthoughts.typepad.com/second_thoughts/2006/06/getting_started.html Getting Started in Second Life by Random Unsung and Prokofy Neva]<br />
* [http://blog.ericrice.com/blog/_archives/2006/3/10/1815029.html How to learn about Second Life before learning Second Life] (Eric Rice)<br />
* [http://www.instructables.com/id/EWF9B3D7KSEP2876RE/ Getting Started in LSL scripting in Second Life]<br />
* [http://www.kan-ed.org/second-life/using-LSL.html Using the Linden Scripting Language: Tutorial on basic LSL capabilities]<br />
* [http://naturalselectionstudios.com/?cat=59 Noob Be Gone Video Tutorials]<br />
* [http://metaversed.com/06-nov-2007/metanomics-reloaded-gene-yoon-aka-ginsu-linden It's not an economy, it's a product] - understanding Linden Lab's view of Second Life<br />
* See also [[Recent Business Articles]] - Articles about business in Second Life<br />
<br />
==Solution Provider Resources==<br />
* [[Solution Provider Support]]<br />
*[[SLDev Forum Transcripts]]<br />
*[[Office_Hours|Linden Office Hours]]<br />
* [[Region_Performance_Improvement_Guide]]<br />
* [[Inventory_Letters_and_Recovery_Steps]]<br />
<br />
==Community Development==<br />
<br />
* '''[[Community Development Guide]]''' - This section is designed to aggregate knowledge about Second Life community development in one place and create a "living document" any Resident can edit and contribute to. It is our hope this guide will be useful to interested individuals, businesses, and organizations using the Second Life Main and Teen Grids.<br />
<br />
<br />
[[Category:Marketing]]</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=71926Linden Lab PR Update2008-06-13T23:48:11Z<p>Melissa Linden: </p>
<hr />
<div>=Introduction=<br />
<br />
At Linden Lab, we do our best to monitor all of the press that Second Life garners every day all over the world. This wiki page will share with you the markets we are monitoring on a week-to-week basis. This information does not represent all of the press coverage we receive. <br />
<br />
=Links to Linden Lab's International News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
In this section, you will find the media trends we are tracking in some of our key markets.<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Linden_Lab_PR_Update&diff=71925Linden Lab PR Update2008-06-13T23:47:09Z<p>Melissa Linden: New page: =Introduction= At Linden Lab, we do our best to monitor all of the press that Second Life garners every day all over the world. This wiki page will share with you the markets we are moni...</p>
<hr />
<div>=Introduction=<br />
<br />
At Linden Lab, we do our best to monitor all of the press that Second Life garners every day all over the world. This wiki page will share with you the markets we are monitoring on a week-to-week basis. This information does not represent all of the press coverage we receive. <br />
<br />
=Links to Linden Lab's International News Archives=<br />
<br />
Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)<br><br />
<br />
[http://lindenlab.com/pressroom/news English] <br><br />
French<br><br />
[http://de.secondlife.com/whatis/press-releases German]<br><br />
Japanese<br><br />
[http://kr.secondlife.com/whatis/news Korean]<br><br />
<br />
=Weekly Reports=<br />
<br />
==Week Ending June 13, 2008==<br />
<br />
In this section, you will find the media trends we are tracking in some of our key markets.<br />
<br />
Key Coverage by Market<br />
<br />
<br />
US Trends: Many reports on business uses of Second Life<br />
<br />
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education<br />
<br />
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.<br />
<br />
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.<br />
<br />
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.<br />
<br />
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.<br />
<br />
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.<br />
<br />
[http://www.networkworld.com/newsletters/web/2008/060908web2.html WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”<br />
<br />
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.<br />
<br />
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.<br />
<br />
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.<br />
<br />
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.<br />
<br />
<br />
<br />
UK Trends: Many stories of business use of Second Life<br />
<br />
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world<br />
<br />
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House<br />
<br />
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:<br />
<br />
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:<br />
<br />
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life<br />
<br />
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life: <br />
<br />
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services: <br />
<br />
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60<br />
<br />
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex<br />
<br />
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:<br />
<br />
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars<br />
<br />
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018<br />
<br />
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform<br />
<br />
<br />
<br />
Germany Trends<br />
<br />
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br><br />
-The Vollee release is still picked up by some publications<br><br />
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br><br />
<br />
<br><br />
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet. Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]<br />
<br />
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:<br />
<br />
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event <br />
<br />
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone<br />
<br />
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game<br />
<br />
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics<br />
<br />
<br />
France Trends<br><br />
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br><br />
-The great article published earlier last week in Challenges has a good echo in blogs and website<br><br />
<br />
<br />
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab<br />
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]<br />
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]<br />
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]<br />
<br />
Many publications relayed the ArcelorMital announcement. <br />
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]<br />
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]<br />
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]<br />
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]<br />
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]<br />
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]<br />
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]<br />
<br />
Second Life is still a recruiting and training for companies<br />
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life<br />
<br />
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. <br />
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]<br />
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Business,_Education,_and_Marketing&diff=71894Business, Education, and Marketing2008-06-13T22:26:18Z<p>Melissa Linden: /* Press Information about Linden Lab and Second Life */</p>
<hr />
<div>Welcome to the Marketing section of the Second Life Wiki. Many of these pages are set up for community participation to provide current and accurate information - your involvement helps maintain current and accurate information. If you find better resources elsewhere, please point to them; life's too short to duplicate information.<br />
<br />
==Press Information about Linden Lab and Second Life==<br />
* [http://lindenlab.com/pressroom/general/factsheets What is Linden Lab?]- Overview of Linden Lab, including a brief history and list of management <br />
* [http://lindenlab.com/pressroom/general/factsheets What is Second Life?]- Overview of Second Life<br />
* [http://lindenlab.com/pressroom/general/factsheets Second Life Technology] - Overview of the Second Life Platform<br />
* [http://lindenlab.com/pressroom Press Contacts] - Contacts for media inquiries<br />
* [http://lindenlab.com/pressroom/releases Linden Lab Press Releases] - Linden Lab's press releases from lindenlab.com<br />
* [http://lindenlab.com/pressroom/news Recent Articles in the News about Second Life & Linden Lab] - Linden Lab's recent articles list from lindenlab.com<br />
* [http://secondlife.com/whatis/economy_stats.php Links to Second Life Economic Data]- Includes statistics, graphs, and market data<br />
* [http://lindenlab.com/pressroom/general/factsheets Linden Lab Fact Sheets]<br />
* [http://lindenlab.com/pressroom Multimedia Content for Press Use]<br />
* [http://lindenlab.com/pressroom/speaker Speaker Request Form] - if you would like to request an employee of Linden Lab to speak at your event, fill out this form.<br />
<br />
==Marketing Content==<br />
*[[Brands]] - Lists of publicly announced brands in Second Life, as well as non-profit and government organizations<br />
** [http://www.technorati.com/search/headcount?from=http://nwn.blogs.com&sub=searchlet Tateru's Mixed Reality Headcount] - Compares traffic to the top 3 Resident businesses versus 10 real-world businesses in Second Life<br />
** [http://www.theprojectfactory.com/content/category/9/22/56/ Project Factory Second Life Statistics] - Tracks top 25 brands in Second life, based on traffic<br />
*[[Second_Life_Videos]] - Second Life-related videos, by category<br />
*[[Second_Life_Images]] - Second Life image sources<br />
* [[Business Blogs]] - Blogs about business uses of Second Life<br />
*[[Recent Business Articles]] - Articles about business in Second Life<br />
* [http://slbrief.com/ Second Life Business Brief] A business-focused summary of blog posts, case studies and more.<br />
*[[Developer Project Articles| Second Life Project Articles]] - Articles about projects by Second Life Solution Providers<br />
*[[Marketing Your Products In Second Life]] - Suggestions for ways to promote your products in the Second Life community<br />
*[http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0470179147.html The Entrepreneur's Guide to Second Life] - the guide to doing business in the metaverse<br />
*[[ExternalServices|Second Life-related web applications]] - Web services or applications that extend Second Life<br />
*[[MailingLists]] - Mailing lists directed at businesses involved in Second Life<br />
*[[Classifieds&Exchanges]] - Employment and project listing exchanges & classifieds<br />
*[[Second_Life_Periodicals]] - Second Life-related periodicals, including editorial and advertising contact information<br />
*[[Second_Life_Radio & TV]] - Radio and TV companies and channels in Second Life<br />
*[[User Groups|Second Life-related User Groups]]<br />
*[[Marketing White Papers]] - White papers about business use and positioning of Second Life<br />
*[[Volunteer_Portal]]- The Volunteer Portal provides useful resources for dealing with Second Life, and provides access to knowledgeable Residents who may be interested in being hired to support events and activities in Second Life<br />
<br />
==Vertical Markets - Specific Uses==<br />
*[http://www.theheronsanctuary.info/wiki/index.php?title=SL_Disability_Resources Second Life Disability Resources from the Heron Sanctuary] - A list (without links) of disability resources in Second Life<br />
** [http://blindsecondlife.blogspot.com/ Resources and projects for the visually impaired]<br />
* [http://yanfeng.org/2007/05/science-related-places-in-second-life Science-related places in Second Life]<br />
* [http://nurs211f07.blogspot.com/ Healthcare-related places in Second Life]<br />
*[http://juniordr.com/world/index.php/20071219160/Life/Virtual-doctors-medical-training-in-Second-Life.html Medical uses of Second Life]<br />
* [http://sleducation.wikispaces.com/educationaluses Educational Uses of Second Life] Don't let the title fool you, this is a thorough categorized list of amazing uses of Second Life appropriate for business and education.<br />
* [[Real Life Government in Second Life]] - A wiki to share information on what international government agencies are publicly doing in Second Life, interesting links, and guidance from others on government related policies.<br />
<br />
==Business Inquiries==<br />
*[[Marketing#Getting_Started|Getting Started]]<br />
*[[Bringing Your Business into SL]]<br />
*[[Bringing Your Community into Second Life]]<br />
*[[Buying Land]]<br />
*[[Private_Island|What is a Private Island?]]<br />
*[[Creating a private space for your business in Second Life]]<br />
*[[Academic/Research Questions]]<br />
*[[Advertising in Second Life]]<br />
*[http://secondlifegrid.net/programs/community_gateway Community Gateway Program]<br />
*[[Custom Name Program]]<br />
*[[Events in Second Life]]<br />
*[[Licensing/Partnering Questions]]<br />
*[[RegAPI|Registration API]]<br />
*[[Solution Providers]]<br />
*[[Teen Second Life]]<br />
*[[Nonprofits in Second Life]]<br />
* List of [[Businesses in Second Life]]<br />
<br />
==Market Research & Data==<br />
*[[Market_Data_Portal|Market Data Home]]<br />
* Links to [https://wiki.secondlife.com/wiki/Market_Data_Demographic_Studies Demographic Studies] - A list of available studies about our residents and their RL behavior.<br />
* [http://wiki.secondlife.com/wiki/2007_Second_Life_Market_Data_Project The 2007 Second Life Market Data Project] - A group is spearheading a collaborative effort to get voluntary data from a large group of Residents during this calendar year.<br />
* [[Market_Research_Suppliers]] - A list of market research suppliers with experience in Second Life<br />
*[[Other Second Life Studies]] - A list of other research or studies of Second Life<br />
<br />
==Internationalization (Localization)==<br />
*[[International Resources]] This is the main page for all internationalization and localization of support, web content, and the viewer.<br />
*Support<br />
** [[Inworld Locations for Volunteers]]<br />
** [http://wiki.secondlife.com/wiki/Category:Languages_spoken_by_Volunteers Listing of Languages Spoken by Second Life Volunteers]<br />
**[https://wiki.secondlife.com/wiki/Category:Languages_spoken_by_Residents|Languages Spoken by Second Life Residents]<br />
** [[Basic Account Management: Japanese]] アカウント情報の管理 <br />
** [[Basic_Account_Management:_Korean]] 계정 관리:한국어 위키<br />
** [[International_Volunteer_Orientation_Handouts|International Volunteer Orientation Handouts]]<br />
** [[Video_Tutorials#Resident-created_Video_Tutorials|Resident Created Video Tutorials in languages other than English]]<br />
** [[Inworld_Locations_for_Volunteers#International_Areas|Localized regions in Second Life]]<br />
** [https://wiki.secondlife.com/wiki/Category:Text_from_In-world_Notecards_%28German%29 In-world Notecards Translated into German by Project i18n]<br />
** [https://wiki.secondlife.com/wiki/Category:Text_from_In-world_Notecards_%28Spanish%29 In-world Notecards Translated into Spanish by Project i18n]<br />
<br />
*Localization<br />
** [[How_to_Localize_Your_World]]<br />
** [[Mentor_Linguist_Scribe_Translation_Project|Second Life Wiki localization]]<br />
** [[Project:Languages|Second Life Wiki Translation Guidelines]]<br />
** [[LSL_Portal_Translation_Project]]<br />
** [[Project:I18n|Project i18n, a Resident-run project to assist in the development of international communities in Second Life]]<br />
<br />
*Viewer<br />
** [[Skinning]]<br />
** Triage [[Bug_Triage/Internationalization_Agenda]]<br />
<br />
* Linden Lab's International Second Life websites<br />
** http://de.secondlife.com Deutsch<br />
** http://jp.secondlife.com Japanese<br />
** http://kr.secondlife.com Korean<br />
<br />
==Presentations about Second Life==<br />
* [http://s3.amazonaws.com/linden-presentations/SLBizU_Public_0705.ppt Businesses in Second Life] - A PPT presentation with notes providing an introduction to Second Life for those interested in bringing external business into Second Life. Includes history, core principles, uses of Second Life for the business community, and how to enter Second Life<br />
**PDF Version: http://s3.amazonaws.com/linden-presentations/SLBizU_Public_0705_PDF.pdf<br />
**Notes in PDF: http://s3.amazonaws.com/linden-presentations/SLBizU_Public_0705_Notes.pdf<br />
<br />
==Issue Tracker (Bugs & Feature Requests)==<br />
* [[Issue Tracker|Learn about the Issue Tracker and how to use it]]<br />
* [https://jira.secondlife.com/secure/IssueNavigator.jspa?mode=hide&requestId=10100 Recently resolved issues] (general resolutions in last two weeks)<br />
* [https://jira.secondlife.com/secure/IssueNavigator.jspa?mode=hide&requestId=10234 All fixed bugs, sorted by votes]<br />
** Login with your Second Life name and see the growing lists. Also to emphasize community spirit, some of these bugs were patched by Residents!<br />
* More handy filters are on the [https://jira.secondlife.com main page of Issue Tracker]<br />
<br />
==Getting Started==<br />
* [[Glenn's Tips for Businesses]]<br />
* [http://secondlife.com/whatis/faq.php Frequently Asked Questions] (from What Is Second Life? on secondlife.com)<br />
* [http://sl.nmc.org/wiki/Getting_Started New Media Consortium's Getting Started]<br />
* [http://secondthoughts.typepad.com/second_thoughts/2006/06/getting_started.html Getting Started in Second Life by Random Unsung and Prokofy Neva]<br />
* [http://blog.ericrice.com/blog/_archives/2006/3/10/1815029.html How to learn about Second Life before learning Second Life] (Eric Rice)<br />
* [http://www.instructables.com/id/EWF9B3D7KSEP2876RE/ Getting Started in LSL scripting in Second Life]<br />
* [http://www.kan-ed.org/second-life/using-LSL.html Using the Linden Scripting Language: Tutorial on basic LSL capabilities]<br />
* [http://naturalselectionstudios.com/?cat=59 Noob Be Gone Video Tutorials]<br />
* [http://metaversed.com/06-nov-2007/metanomics-reloaded-gene-yoon-aka-ginsu-linden It's not an economy, it's a product] - understanding Linden Lab's view of Second Life<br />
* See also [[Recent Business Articles]] - Articles about business in Second Life<br />
<br />
==Solution Provider Resources==<br />
* [[Solution Provider Support]]<br />
*[[SLDev Forum Transcripts]]<br />
*[[Office_Hours|Linden Office Hours]]<br />
* [[Region_Performance_Improvement_Guide]]<br />
* [[Inventory_Letters_and_Recovery_Steps]]<br />
<br />
==Community Development==<br />
<br />
* '''[[Community Development Guide]]''' - This section is designed to aggregate knowledge about Second Life community development in one place and create a "living document" any Resident can edit and contribute to. It is our hope this guide will be useful to interested individuals, businesses, and organizations using the Second Life Main and Teen Grids.<br />
<br />
<br />
[[Category:Marketing]]</div>Melissa Lindenhttps://wiki.secondlife.com/w/index.php?title=Conferences&diff=69985Conferences2008-06-03T21:23:11Z<p>Melissa Linden: </p>
<hr />
<div>This page is for highlighting which conferences Lindens are going to be speaking at (list is very incomplete as of this writing on April, 18, 2008):<br />
<br />
* April 27, 2008: [http://blug.org/fest2008/spkr-record.dxp?id=74 LinuxFest Northwest] - [[User:Rob Linden|Rob Linden]]<br />
* May 13-14, 2008: [http://www.ionconference.com/session.php?id=66078 ION Game Conference] - [[User:Rob Linden|Rob Linden]]<br />
* May 28-30, 2008: [http://virtualworld-conference-expo.net/english/index.html Virtual World Conference & Expo 2008]@Japan - [[User:Philip Linden|Philip Linden]]<br />
* June 4, 2008: [http://thetechvirtual.org/june-4-summit The Tech Museum Digital Democracy Exhibit] Philip Rosedale-Keynote at 1:15pm PST (attend [http://slurl.com/secondlife/The%20Tech/191/158/37/?title=The%20Tech%20Virtual%20Museum%20Workshop&msg=Create%20your%20own%20museum%20exhibits inworld])<br />
<br />
If you have ideas for conferences Lindens ''should'' be speaking at, please put them on [[Talk:Conferences]].<br />
<br />
If you are interested in having a Linden Lab speaker at your event, please use the [http://lindenlab.com/pressroom/speaker speaker request form].</div>Melissa Linden