Second Life Wiki - User contributions [en]

Advertising Networks

2022-12-17T09:55:01Z

Moritzmoritzz Resident: Removed outdated networks which are not operating anymore

There are several companies supporting distributed advertising networks in Second Life. The distributed network usually means that company have partners, or publishers who display ads on their parcels.

The advertising materials (images along with landmarks, urls or notecards) are delivered to the publishers' parcels automatically.

These are links to companies with ad networks in Second Life. Some of these are listed in the [http://secondlife.com/solution_providers/listings.php?category=ToolDeveloper Tools directory] on the Second Life Grid website.

== Networks ==

=== ADS Company - SecondAds Grid Wide Advertising ===

[[Image:SecondAdsWiki.png|right|Second Ads ad display board.]]

SecondAds is a virtual advertising agency that runs most successful grid wide advertising network in SL. Dedicated to grow and evolve ad networks for virtual worlds with belief that advertising is as important and crucial for existence of virtual businesses as for any other real life business on world wide web. Concept is taken from most prominent online ad networks such as Google Adsense and Yahoo ad network. Ad network system lets people with virtual lands benefit from their traffic by displaying ads through our SecondAds Ad Publishers boards placed grid wide.

[http://www.secondads.com/advertise-grid-wide Second Ads website]
[https://marketplace.secondlife.com/stores/77098 Second Ads on SL Marketplace]

Recently SecondAds have developed the revolutionary [http://www.goldtokens.net/index.php?title=Earn_Linden_in_Second_Life Goldtokens.net] gaming tools that allow landowners to bring gaming traffic to their sims. This network enjoys a high participation rate with many thousands of active users per month.

SecondAds also operates [http://www.kingdomsandempires.com/ KingdomsAndEmpires], an online web browser based strategy and trading game. K&E is currently played by several hundred players participants from Second Life. KingdomsAndEmpires lets SL businesses to [http://www.goldtokens.net/blogs/891/advertise-on-goldtokens-websites-as-a-community-sponsor advertise as sponsors of players community] with proceeds from the advertising shared to all K&E players.

=== gridads - Grid wide advertising service ===

Gridads is a grid wide advertising service founded in 2022 and operating hundreds of billboards.

With gridads you can place your ad on a large number of billboards across Second Life. You only pay for the clicks your ad receives.

[https://gridads.co https://gridads.co] - Gridads Website<br>
[https://maps.secondlife.com/secondlife/Jupiter/133/114/27 SLURL] - Gridads in-world office

=== SL Business Directory (SLBiz2Life)===

SL Business Directory offers lot of second life advertising services, including:
* Free listing of SL business (the directory is seems to be a largest one at present time)
* Guaranteed Visitors
* Picks Booster (the tool to boost the business position in SL Seach)
* Second Life search analysis tools.

If you are looking for pay-per-click billboard ads, check the [http://www.slbiz2life.com/en/adfusion.html Ad Fusion network]

[http://www.slbiz2life.com http://www.slbiz2life.com] - SL Business Directory (Second Life advertising services)

[[Category: Marketing]]

Advertising Networks

2022-12-17T09:53:28Z

Moritzmoritzz Resident: Replaced outdated network

There are several companies supporting distributed advertising networks in Second Life. The distributed network usually means that company have partners, or publishers who display ads on their parcels.

The advertising materials (images along with landmarks, urls or notecards) are delivered to the publishers' parcels automatically.

These are links to companies with ad networks in Second Life. Some of these are listed in the [http://secondlife.com/solution_providers/listings.php?category=ToolDeveloper Tools directory] on the Second Life Grid website.

== Networks ==

=== ADS Company - SecondAds Grid Wide Advertising ===

[[Image:SecondAdsWiki.png|right|Second Ads ad display board.]]

SecondAds is a virtual advertising agency that runs most successful grid wide advertising network in SL. Dedicated to grow and evolve ad networks for virtual worlds with belief that advertising is as important and crucial for existence of virtual businesses as for any other real life business on world wide web. Concept is taken from most prominent online ad networks such as Google Adsense and Yahoo ad network. Ad network system lets people with virtual lands benefit from their traffic by displaying ads through our SecondAds Ad Publishers boards placed grid wide.

[http://www.secondads.com/advertise-grid-wide Second Ads website]
[https://marketplace.secondlife.com/stores/77098 Second Ads on SL Marketplace]

Recently SecondAds have developed the revolutionary [http://www.goldtokens.net/index.php?title=Earn_Linden_in_Second_Life Goldtokens.net] gaming tools that allow landowners to bring gaming traffic to their sims. This network enjoys a high participation rate with many thousands of active users per month.

SecondAds also operates [http://www.kingdomsandempires.com/ KingdomsAndEmpires], an online web browser based strategy and trading game. K&E is currently played by several hundred players participants from Second Life. KingdomsAndEmpires lets SL businesses to [http://www.goldtokens.net/blogs/891/advertise-on-goldtokens-websites-as-a-community-sponsor advertise as sponsors of players community] with proceeds from the advertising shared to all K&E players.

=== gridads - Grid wide advertising service ===

Gridads is a grid wide advertising service founded in 2022 and operating hundreds of billboards.

With gridads you can place your ad on a large number of billboards across Second Life. You only pay for the clicks your ad receives.

[https://gridads.co https://gridads.co] - Gridads Website<br>
[https://maps.secondlife.com/secondlife/Jupiter/133/114/27 SLURL] - Gridads in-world office

=== RezAds - Grid-Wide Advertising ===

RezAds is a pay-per-click billboard ad network that has been in Second Life since 2008. As of 5/01/10 have 449 billboards in over 200 different regions within Second Life. They charge 10L/click to advertisers who are shown in real time who is clicking on their ads and from where. They also allow anyone to become a publisher by hosting various size billboards. Setup is completely automated for advertisers and publishers.

[http://rezads.com http://rezads.com] - RezAds Website
[https://www.xstreetsl.com/modules.php?name=Marketplace&MerchantID=201685 https://www.xstreetsl.com/modules.php?name=Marketplace&MerchantID=201685] - RezAds xStreet Information

=== SL Business Directory (SLBiz2Life)===

SL Business Directory offers lot of second life advertising services, including:
* Free listing of SL business (the directory is seems to be a largest one at present time)
* Guaranteed Visitors
* Picks Booster (the tool to boost the business position in SL Seach)
* Second Life search analysis tools.

If you are looking for pay-per-click billboard ads, check the [http://www.slbiz2life.com/en/adfusion.html Ad Fusion network]

[http://www.slbiz2life.com http://www.slbiz2life.com] - SL Business Directory (Second Life advertising services)

=== Subscribe-o-matic ===
Subscribe-o-matic is a great collaboration tool which offers functionality similar to SL groups, but with extended features.

[http://www.subscribeomatic.com http://www.subscribeomatic.com] - Subscribe-o-matic

=== Other ===

* [http://www.slearth.com SLearth Advertising Network]

[[Category: Marketing]]

Advertising in Second Life

2022-12-16T00:46:40Z

Moritzmoritzz Resident: Fixed link

{{Help|Community=*}}

== Introduction ==

It's important to understand that Linden Lab views Second Life as a platform and focuses its efforts on development and improvements of the platform. Exceptions like the [[LDPW|Linden Department of Public Works]] aside, we generally don't create content or services within Second Life.

This page contains suggestions of ways to use Second Life as an advertising medium, unofficially contributed to by Residents like you. {{TOCright}}

== Advertising approaches in SL ==

{{TOCright}}
=== Blog coverage ===

One way to advertise is by simply creating a presence in Second Life and publicizing it. Many Second Life Residents are active in [http://www.google.com/search?q=second+life+blog blogs] and other Internet activities. Many companies have found their activities in Second Life generate significant mentions in web and blog postings.

[[List_of_all_Second_Life_Groups_on_Flickr.com|Flickr]] images and [http://youtube.com YouTube] videos are additional ways to activate buzz from Second Life.

=== Presence in Second Life ===

Some companies have found success with an ongoing presence in Second Life and driving visitors though related or unrelated events — for example, technical talks (like Intel) or concerts. The key, as with a website, is to provide fresh content that gives Residents a reason to visit and interact with you. Others have created places with activities to engage Residents (like Vodaphone and Weather Channel).

As with other properties (whether web or real-world), to be successful you'll need to promote your presence and activity to the Second Life community through group notices, event notices, articles and ads in Second Life related periodicals, or any other means appropriate.

=== Advertising networks in Second Life ===

There are a [[Advertising Networks|number of businesses that have built distributed advertising systems]] in Second Life, so you can pay by location and time to have your ad displayed. Some of the systems offer pay-per-click payments instead of time.

=== Active advertising in Second Life ===

The most difficult, but probably the most rewarding in the long-term, is to create an active presence in Second Life that drives the message or experience you're trying to promote for your product or brand. If it's a product, you can script ways for people to interact with the Second Life version of the product.

For example, while avatars don't need to eat or drink, if your product was a soft drink, you could provide a script that had people laugh and dance around whenever they took a "virtual" drink. You could also provide a hat with your logo which people could give to others, creating viral distribution of your brand. The hat could be scripted so giving it to someone opened a website or a Second Life notecard with more information about the product, or a coupon for a discount on the product.

{{KBtip|Keep in mind that advertising-focused items with practical usefulness are more effective in the long-term than "made you smile once, then got boring"-type novelties.}}

=== Pure traffic generation tools in Second Life ===

Sometimes the best way to advertise your brand is to simply bring people to your land and get them to experience what you have to offer once they get there. There are a number of traffic tools providers in Second Life such as the [http://www.goldtokens.net/ Goldtokens.net] gaming network that bring visitors to your land in order to experience fun gaming content. The theory goes that it's much easier to do marketing to people while on land you own than on someone else's land.

=== Distributed advertising in Second Life ===

There are many popular venues in Second Life, from malls to clubs. Many of them will put up posters or kiosks that can distribute information, links, objects, or provide teleports to the sponsoring location for a small fee.

=== Person-to-person advertising ===

Several companies has been very successful in using avatars as a promotional vehicle. Avatars engage people in conversation and offer links to websites, coupons, or other direct followup actions. Some companies offer camping solutions at a per-lead cost.

It has been comparable or lower in cost than other media. {{red|source?}} The quality of leads is questionable as the effectiveness of using static camping chairs as the primary driver for Residents provides only small amounts of Linden Dollars (L$) as the draw for participation. [http://www.virtualworldsnews.com/2007/08/order-of-the-ph.html Imax] was reportedly successful with this approach.

An expanded form of person-to-person advertising can take the form of brand personification, whereas brand icons or personalities are realized in Second Life for engagement with Residents. An example of this would be [http://theslagency.com/casestudies/Case%20Study%20-%20Nesquik.pdf Nestle Nesquik], where the Nesquik Bunny Avatar entered Second Life and attended a variety of events.

=== Media in Second Life ===

Every parcel in Second Life can incorporate media, including [[Shared Media]] audio and video streams.

You will need a reason to do that — good content, or payment, as well as publicizing your stream so Residents know about it. In addition, there are radio and TV stations in Second Life which provide streaming broadcasts. These streams can incorporate advertising, as radio and TV do in real life.

== Links ==
===Articles about advertising in Second Life===
*[http://www.second-website.com/advertising-in-second-life-top-articles/ Collection of top articles on advertising in Second Life]
*[http://secondthoughts.typepad.com/second_thoughts/2006/10/advertising_in_.html Advertising in Second Life]
*[http://www.clickz.com/showPage.html?page=3503316 In 'Second Life,' a Virtual Ad Agency Arises]
*While not exactly about advertising, this article has some ideas about advertising in Second Life:
[http://secondthoughts.typepad.com/second_thoughts/2006/10/dos_and_donts_f.html Advertising Dos and Don'ts]
*[http://www.technorati.com/search/headcount?from=http://nwn.blogs.com&sub=searchlet A listing of Resident taffic to commercial properties (Tateru's Mixed Reality Headcount]

===Advertising networks in Second Life===

These are links to companies with ad networks in Second Life. Some of these are listed in the [http://secondlife.com/solution_providers/listings.php?category=ToolDeveloper Tools directory] on the Second Life Grid website.

* [http://www.secondads.com/ Second Ads™ - pay per click advertising in virtual world with strong click fraud protection ensuring you only pay for real interest in your advert] - By far the '''largest Advertising Network in Second Life'''
* [https://www.gridads.co Gridads] - Grid wide advertising '''pay per click advertising network in Second Life.'''
* [http://www.slbiz2life.com/ SL Business Directory - A lot of second life advertising services, including free ones]: guaranteed visitors, picks booster, Second Life search analysis tools. '''Free categorized listing of SL businesses, a largest one at the moment'''
* [http://www.magik-ads.com/ Magik-Ads.com - Grid Wide Advertising] - '''Advertise your service in Second Life.'''
* [http://www.subscribeomatic.com/ Subscribeomatic]

===In-World Media and Publication, Magazines===
* [http://www.kultivatemagazine.com Kultivate Magazine (formerly Windlight Magazine)]
* [http://www.slenquirer.com The SL Enquirer]
* [http://www.slbestplace.com Second Life Locations Directory SL BEST PLACE]
* [http://www.sluncover.com Uncover Magazine]
* [http://www.role-magazine.com Role Magazine]
* [http://www.thebosl.com The Best of SL Magazine]
* [http://www.secondstyle.com Second Style Magazine]
* [http://avenuemagazine.blogspot.com Avenue Magazine]
* [http://reigningrealmsmonthly.webs.com Reigning Realms Monthly (Free Roleplaying Magazine)]
* [http://www.glance-international.com GLANCE Magazine]
* [http://www.inovaremagazine.tk/ iNOVARE Magazine]

==See also==
* [[Advertising Networks]]
* [[Marketing Your Products In Second Life]]
* [[Second Life Radio & TV]]

[[Category: Marketing]]

Advertising in Second Life

2022-12-16T00:45:10Z

Moritzmoritzz Resident: Updated list of advertising networks in Second Life

{{Help|Community=*}}

== Introduction ==

It's important to understand that Linden Lab views Second Life as a platform and focuses its efforts on development and improvements of the platform. Exceptions like the [[LDPW|Linden Department of Public Works]] aside, we generally don't create content or services within Second Life.

This page contains suggestions of ways to use Second Life as an advertising medium, unofficially contributed to by Residents like you. {{TOCright}}

== Advertising approaches in SL ==

{{TOCright}}
=== Blog coverage ===

One way to advertise is by simply creating a presence in Second Life and publicizing it. Many Second Life Residents are active in [http://www.google.com/search?q=second+life+blog blogs] and other Internet activities. Many companies have found their activities in Second Life generate significant mentions in web and blog postings.

[[List_of_all_Second_Life_Groups_on_Flickr.com|Flickr]] images and [http://youtube.com YouTube] videos are additional ways to activate buzz from Second Life.

=== Presence in Second Life ===

Some companies have found success with an ongoing presence in Second Life and driving visitors though related or unrelated events — for example, technical talks (like Intel) or concerts. The key, as with a website, is to provide fresh content that gives Residents a reason to visit and interact with you. Others have created places with activities to engage Residents (like Vodaphone and Weather Channel).

As with other properties (whether web or real-world), to be successful you'll need to promote your presence and activity to the Second Life community through group notices, event notices, articles and ads in Second Life related periodicals, or any other means appropriate.

=== Advertising networks in Second Life ===

There are a [[Advertising Networks|number of businesses that have built distributed advertising systems]] in Second Life, so you can pay by location and time to have your ad displayed. Some of the systems offer pay-per-click payments instead of time.

=== Active advertising in Second Life ===

The most difficult, but probably the most rewarding in the long-term, is to create an active presence in Second Life that drives the message or experience you're trying to promote for your product or brand. If it's a product, you can script ways for people to interact with the Second Life version of the product.

For example, while avatars don't need to eat or drink, if your product was a soft drink, you could provide a script that had people laugh and dance around whenever they took a "virtual" drink. You could also provide a hat with your logo which people could give to others, creating viral distribution of your brand. The hat could be scripted so giving it to someone opened a website or a Second Life notecard with more information about the product, or a coupon for a discount on the product.

{{KBtip|Keep in mind that advertising-focused items with practical usefulness are more effective in the long-term than "made you smile once, then got boring"-type novelties.}}

=== Pure traffic generation tools in Second Life ===

Sometimes the best way to advertise your brand is to simply bring people to your land and get them to experience what you have to offer once they get there. There are a number of traffic tools providers in Second Life such as the [http://www.goldtokens.net/ Goldtokens.net] gaming network that bring visitors to your land in order to experience fun gaming content. The theory goes that it's much easier to do marketing to people while on land you own than on someone else's land.

=== Distributed advertising in Second Life ===

There are many popular venues in Second Life, from malls to clubs. Many of them will put up posters or kiosks that can distribute information, links, objects, or provide teleports to the sponsoring location for a small fee.

=== Person-to-person advertising ===

Several companies has been very successful in using avatars as a promotional vehicle. Avatars engage people in conversation and offer links to websites, coupons, or other direct followup actions. Some companies offer camping solutions at a per-lead cost.

It has been comparable or lower in cost than other media. {{red|source?}} The quality of leads is questionable as the effectiveness of using static camping chairs as the primary driver for Residents provides only small amounts of Linden Dollars (L$) as the draw for participation. [http://www.virtualworldsnews.com/2007/08/order-of-the-ph.html Imax] was reportedly successful with this approach.

An expanded form of person-to-person advertising can take the form of brand personification, whereas brand icons or personalities are realized in Second Life for engagement with Residents. An example of this would be [http://theslagency.com/casestudies/Case%20Study%20-%20Nesquik.pdf Nestle Nesquik], where the Nesquik Bunny Avatar entered Second Life and attended a variety of events.

=== Media in Second Life ===

Every parcel in Second Life can incorporate media, including [[Shared Media]] audio and video streams.

You will need a reason to do that — good content, or payment, as well as publicizing your stream so Residents know about it. In addition, there are radio and TV stations in Second Life which provide streaming broadcasts. These streams can incorporate advertising, as radio and TV do in real life.

== Links ==
===Articles about advertising in Second Life===
*[http://www.second-website.com/advertising-in-second-life-top-articles/ Collection of top articles on advertising in Second Life]
*[http://secondthoughts.typepad.com/second_thoughts/2006/10/advertising_in_.html Advertising in Second Life]
*[http://www.clickz.com/showPage.html?page=3503316 In 'Second Life,' a Virtual Ad Agency Arises]
*While not exactly about advertising, this article has some ideas about advertising in Second Life:
[http://secondthoughts.typepad.com/second_thoughts/2006/10/dos_and_donts_f.html Advertising Dos and Don'ts]
*[http://www.technorati.com/search/headcount?from=http://nwn.blogs.com&sub=searchlet A listing of Resident taffic to commercial properties (Tateru's Mixed Reality Headcount]

===Advertising networks in Second Life===

These are links to companies with ad networks in Second Life. Some of these are listed in the [http://secondlife.com/solution_providers/listings.php?category=ToolDeveloper Tools directory] on the Second Life Grid website.

* [http://www.secondads.com/ Second Ads™ - pay per click advertising in virtual world with strong click fraud protection ensuring you only pay for real interest in your advert] - By far the '''largest Advertising Network in Second Life'''
* [https://gridads.co gridads gridads] - Grid wide advertising '''pay per click advertising network in Second Life.'''
* [http://www.slbiz2life.com/ SL Business Directory - A lot of second life advertising services, including free ones]: guaranteed visitors, picks booster, Second Life search analysis tools. '''Free categorized listing of SL businesses, a largest one at the moment'''
* [http://www.magik-ads.com/ Magik-Ads.com - Grid Wide Advertising] - '''Advertise your service in Second Life.'''
* [http://www.subscribeomatic.com/ Subscribeomatic]

===In-World Media and Publication, Magazines===
* [http://www.kultivatemagazine.com Kultivate Magazine (formerly Windlight Magazine)]
* [http://www.slenquirer.com The SL Enquirer]
* [http://www.slbestplace.com Second Life Locations Directory SL BEST PLACE]
* [http://www.sluncover.com Uncover Magazine]
* [http://www.role-magazine.com Role Magazine]
* [http://www.thebosl.com The Best of SL Magazine]
* [http://www.secondstyle.com Second Style Magazine]
* [http://avenuemagazine.blogspot.com Avenue Magazine]
* [http://reigningrealmsmonthly.webs.com Reigning Realms Monthly (Free Roleplaying Magazine)]
* [http://www.glance-international.com GLANCE Magazine]
* [http://www.inovaremagazine.tk/ iNOVARE Magazine]

==See also==
* [[Advertising Networks]]
* [[Marketing Your Products In Second Life]]
* [[Second Life Radio & TV]]

[[Category: Marketing]]