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	<entry>
		<id>https://wiki.secondlife.com/w/index.php?title=Mentor_Resource-Fantasy_and_Roleplay_sims&amp;diff=873742</id>
		<title>Mentor Resource-Fantasy and Roleplay sims</title>
		<link rel="alternate" type="text/html" href="https://wiki.secondlife.com/w/index.php?title=Mentor_Resource-Fantasy_and_Roleplay_sims&amp;diff=873742"/>
		<updated>2010-04-21T17:22:52Z</updated>

		<summary type="html">&lt;p&gt;YessikaCalydon Bardenboar: /* UNDER CONSTRUCTION */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== UNDER CONSTRUCTION ==&lt;br /&gt;
&lt;br /&gt;
In response to this question that continues to come up on a regular basis both to me as well as to other Mentors from both new and existing SL Residents. I have decided to create this resource for Mentors which contains a listing of sims that would be good choices for Mentors to show to residents who are asking about these categories of sims.  This is so we can give them something more than a suggestion off the top of our head or point them to search.  Since these are commonly asked about areas that unless you&#039;re involved in them you might not know much about them I decided to tackle Fantasy and Roleplaying sims first.  &lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;The Criteria&#039;&#039;&#039;&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
As one might guess there are many different types of sims out there that could potentially fall into each category so to start I discussed the matter with a number of Mentors, Sim Admins, and Residents to get their take on it.  It made the most sense to keep each category small with only three to four listings in each.  While primairly for new residents this is a good resource for anyone interested in these types of sims.  Any sim on this list should exhibit all or most of these qualities:&lt;br /&gt;
* Be a good representation of what SL has to offer and be well put together from a structural point of view.  Sure what looks good is subjective but most people can tell the difference between a sim that is well put together and has a good look and feel to it and one that is just a jumble of stuff as well as be among the more popular sims in it&#039;s category or have some other stand out reason for showing it off to new residents.&lt;br /&gt;
* Be run by a group that is open to having Mentors bring new residents to the sim to have a look at it.  As well as having staff/volunteers members of the community who are willing to talk to the residents about the sim and who would also be able to give a tour of the sim if the Mentor is not familiar enough with it.  The sim admin/owner must approve and endorse the sim&#039;s involvement in this resource.&lt;br /&gt;
* In the case of Roleplaying sims in particular the sim must have good resources in place so new members can get involved and learn about the roleplay in an easy manner.  Also the sim roleplaying group needs to be well established and fairly stable so that new members are getting into a * [[Firefly/Serenity - Sihnon]] ([http://slurl.com/secondlife/MetaProject/127/122/410/ SLURL])well structured roleplaying environment.&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
I personally visited all the sims and interviewed the sim admins as well as members of the sim communities and in the case of roleplay sims observed a number of examples of the roleplay in each sim.&lt;br /&gt;
&lt;br /&gt;
In order to make this easy for the Mentors I will also convert this information to notecards for easy of use in-world.&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Categories:&#039;&#039;&#039;&lt;br /&gt;
----&lt;br /&gt;
Traditional High Fantasy:&lt;br /&gt;
&lt;br /&gt;
* [[Avilion]] ([http://slurl.com/secondlife/Avilion%20Mist/163/128/58/ SLURL])&lt;br /&gt;
* [[Grendels|Gendel&#039;s]] ([http://slurl.com/secondlife/Avaria%20Tor%20/220/33/270/ SLURL])&lt;br /&gt;
* [[IsleOfWyrms|Isle of Wyrms]] ([http://slurl.com/secondlife/Limbo/125/221/95/ SLURL]}&lt;br /&gt;
* [[Midgar]] ([http://slurl.com/secondlife/Midgar/138/141/689/ SLURL])&lt;br /&gt;
* [http://shipyard.sl Shipyard] ([http://slurl.com/secondlife/Shipyard/90/80/42 SLURL])&lt;br /&gt;
&lt;br /&gt;
Urban/Modern Day:&lt;br /&gt;
* [http://thecrackden.com Crack Den - City of Hathian] ([http://slurl.com/secondlife/Hathian/128/128/200 SLURL])&lt;br /&gt;
* [[Columtreal University]] ([http://slurl.com/secondlife/black%20bottom/128/128/30 SLURL])&lt;br /&gt;
* [http://www.erie-isle.com Erie Isle] ([http://slurl.com/secondlife/erie%20isle%20port SLURL]) - Voted Favorite Place to Roleplay in 2009 Residents Choice Awards&lt;br /&gt;
* [http://maydayisland.ning.com Mayday Island] ([http://slurl.com/secondlife/Mayday/151/130/3002 SLURL])&lt;br /&gt;
* [[City of Darkness]] ([http://slurl.com/secondlife/Darkness/57/127/297])&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Television/Movie-Related:&lt;br /&gt;
&lt;br /&gt;
* [[Firefly/Serenity - Sihnon]] ([http://slurl.com/secondlife/MetaProject/127/122/410/ SLURL])&lt;br /&gt;
* [[Firefly/Serenity - Serenity Station]] ([http://slurl.com/secondlife/Revolution/113/110/1005/ SLURL])&lt;br /&gt;
* [[Firefly/Serenity - Washtown]] ([http://slurl.com/secondlife/Burnet/154/110/44/ SLURL])&lt;br /&gt;
* [[Firefly/Serenity - Londinium]] ([http://slurl.com/secondlife/Lyonet/228/240/81/ SLURL])&lt;br /&gt;
* [[DUNE - Splintered Rock]] ([http://slurl.com/secondlife/Splintered_Rock/84/4/726/ SLURL])&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
Role Play Markets: (Many types of RP)&lt;br /&gt;
* [[Role Play Market]] ([http://slurl.com/secondlife/Role%20Play%20Market/114/126/22/ SLURL])&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
Role Play Publications:&lt;br /&gt;
* [http://reigningrealmsmonthly.webs.com Reigning Realms Monthly] Free Magazine [[In-world Headquarters]] ([http://slurl.com/secondlife/Solace%20Lake/172/91/22 SLURL])&lt;/div&gt;</summary>
		<author><name>YessikaCalydon Bardenboar</name></author>
	</entry>
	<entry>
		<id>https://wiki.secondlife.com/w/index.php?title=Role_play&amp;diff=873732</id>
		<title>Role play</title>
		<link rel="alternate" type="text/html" href="https://wiki.secondlife.com/w/index.php?title=Role_play&amp;diff=873732"/>
		<updated>2010-04-21T17:19:35Z</updated>

		<summary type="html">&lt;p&gt;YessikaCalydon Bardenboar: /* What role play communities are there in Second Life? */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{Help|Glossary=*}}&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=What is role play?=&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[http://en.wikipedia.org/wiki/Role-playing About Role play wiki page] (RP) is simply pretending to be someone or something to simulate an experience, &lt;br /&gt;
usually interacting with others doing the same. The simplest &#039;game&#039; is just a gathering of friends, endulging in a common tale.&lt;br /&gt;
&lt;br /&gt;
====Why would I want to role play at all?====&lt;br /&gt;
&lt;br /&gt;
To experience something without real life limitations. In the real world, the 18th century has passed, natural disasters infrequent, and identity fixed (for the most part). Role play is a well established principle of education, psychotherapy, self-exploration, and entertainment. We pretend to remove those limitations when simulating an experience. &lt;br /&gt;
&lt;br /&gt;
====Why role play in Second Life?====&lt;br /&gt;
&lt;br /&gt;
Unlike real life which limits the extent of presentation changes to represent a role, Second Life affords endless ways to represent a given role, a character with credibility.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=What do I need to know about role playing in Second Life?=&lt;br /&gt;
&lt;br /&gt;
First of all, each RP sim and community has it´s own set of rules. &lt;br /&gt;
Some are open in creativity and free action, some aim to more strict controlled interaction.&lt;br /&gt;
There are five types of role playing: &#039;&#039;Non-literate, Semi-literate, Literate, Advanced and Elite.&#039;&#039;&lt;br /&gt;
Read more about the types under Practices&lt;br /&gt;
&lt;br /&gt;
Before you jump in, you might want to read more about different genres.&lt;br /&gt;
You should also get to know the terminology and shorthand, and also the practises how to &#039;play&#039;.&lt;br /&gt;
You will also want to think about a rough character for yourself.&lt;br /&gt;
&lt;br /&gt;
=== Genres ===&lt;br /&gt;
Few examples&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;1: First person shooters&#039;&#039;&#039;&lt;br /&gt;
These games are more game-like and often lack plotlines completely, they are usually more alike shotgun-ranges in RL.&lt;br /&gt;
a Zombie-hunt for example&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;2: Wargames&#039;&#039;&#039;&lt;br /&gt;
These are also games, usually two groups battle together. Usually random shooting without structure. &lt;br /&gt;
Although there is a rumor games with strategy do exist.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3: Scheme &amp;amp; Plotting&#039;&#039;&#039;&lt;br /&gt;
These are usually Vampire games, others do exist, though. &lt;br /&gt;
People refer to these games as &#039;talking heads&#039; which means&lt;br /&gt;
more talk and less or no action. These are mostly Advanced or Elitist games.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;4: Periodic Re-Enactement&#039;&#039;&#039;&lt;br /&gt;
Ancient Egypt, Medieval, Empire, 18th century, 19th century,  1950&#039;s -you name it! &lt;br /&gt;
People gather together to live out the era once was in the real world.&lt;br /&gt;
The clue is to be as authentic as one can. Usually not games.&lt;br /&gt;
The emphasis on character outfit and manners. Usually Literate type settings.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;5: Fantasy Theme&#039;&#039;&#039;&lt;br /&gt;
Lord of the Rings, Star Wars, My Little Ponies, Pirates, Medieval, Fairytale, Gor .... soo many!&lt;br /&gt;
Many different types exist, usually Non-Literate or Literate. But many Advanced ones there too.&lt;br /&gt;
There are lot´s of medievalish fantasy settings in SL! Mosty Immersion &#039;Games&#039;&lt;br /&gt;
&lt;br /&gt;
=== TERMINOLOGY &amp;amp; SHORTHAND ===&lt;br /&gt;
[http://en.wikipedia.org/wiki/Role-playing_game_terms   Role Playing Terms Wiki page]&lt;br /&gt;
[http://www.all-acronyms.com/tag/roleplaying  Abbreviations]&lt;br /&gt;
&lt;br /&gt;
===== Some people, and on this page, they use &#039;game&#039; with quote marks, why is that? =====&lt;br /&gt;
Some people prefer to make a difference between Gamist games and Immersion &#039;games&#039;. The word game is used plainly about any playable,&lt;br /&gt;
but &#039;game&#039; with quotation marks is usually referred to the Immersion or theathre-play type sessions. &lt;br /&gt;
A Gamist game aims to win the game, aka it has a goal, a purpose the character has to achieve. &lt;br /&gt;
Immersion &#039;games&#039; have no set goal, and there is no way to &#039;win the game&#039;, &lt;br /&gt;
the point is to live out as the character and experience things and make connections.&lt;br /&gt;
&lt;br /&gt;
====Most needed in SL role play:====&lt;br /&gt;
&#039;&#039;&#039;Alt&#039;&#039;&#039; Alternate avatar, alternate character&lt;br /&gt;
Combat Meter/Meter  An object device you need to wear, it counts your HP&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Character&#039;&#039;&#039; &lt;br /&gt;
A tailored avatar for the part, like a movie actor one should pre-meditate the outlook &amp;amp; characteristics of a character.&lt;br /&gt;
In most of the &#039;games&#039; any personality-traits are not needed, as one acts the same as oneself would. &lt;br /&gt;
Some Elitist games have pre-written characters, in that case it is needed to act the way the character would act. &lt;br /&gt;
That is theatre-play like.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Realm&#039;&#039;&#039;&lt;br /&gt;
The setting of the &#039;game&#039;. It contains other things than just the visual surroundings, it includes some story elements and background data of the world&lt;br /&gt;
the game is placed in. In many cases there is no specific Realm, but when there is, one should learn it before playing. &lt;br /&gt;
Information about the realm (or the world) usually contains info whether magic exists, what kind of dangers there are and such details to help immersion.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;IC&#039;&#039;&#039;  In Character, person speaks as the character or acts as the character&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;OOC&#039;&#039;&#039; Out of Character, person speaks as him/herself&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;OOR&#039;&#039;&#039;  Out of Realm    something does not fit the given setting, like a futuristic Ray-Gun in a periodical medieval village... &lt;br /&gt;
HOWEVER if the said village is in one of the Goa&#039;uld&#039;s planets in a Stargate setting, a raygun is not out of place....&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;HP&#039;&#039;&#039; Healt Points, healt level of your character. When you take hit, you loose Healt points and when you are healed, you gain HP&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;XP&#039;&#039;&#039;  Experience Points. Some games allow your character to &#039;grow&#039; in skills, to gain a new skill level, you need experience&lt;br /&gt;
&lt;br /&gt;
Every game has also it´s own abbrevations, you come to know them while playing.&lt;br /&gt;
&lt;br /&gt;
=== Practices ===&lt;br /&gt;
&lt;br /&gt;
How to play varies according to which game you take part in. &lt;br /&gt;
But the rule of thumb is &#039;&#039;&amp;quot;Listen to how other&#039;s play and follow example&amp;quot;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
====Common rules to all role play games==== &lt;br /&gt;
are few, here some (not exhaustive)&lt;br /&gt;
* Separation of OOC and IC chat and actions, there is a way how you do this in every game, and to what extinct&lt;br /&gt;
* Character Outfit&amp;amp;Gear, something else than your newbie gear, preferrably suitable for the Realm. Even the first-person shooters require at least a gun.&lt;br /&gt;
* A way to measure HP and/or XP and wear character name, usually a [https://wiki.secondlife.com/wiki/HUD HUD]&lt;br /&gt;
* People not following the rules usually get banned, fortunately there usually is a newbie-friendly area you can practise your gameplay safely.&lt;br /&gt;
&lt;br /&gt;
====Few tips &amp;amp; hints====&lt;br /&gt;
* Don&#039;t be afraid, people know you are new and will treat you kindly!&lt;br /&gt;
* Remember all chat is to be taken as IC talk, people will make known if they are speaking OOC, if they are not and you can tell, just ignore it.&lt;br /&gt;
* Some endulge in roleplay so deeply, all they do in SL is RP, this is even more true in Gor: it is a lifestyle to many. &lt;br /&gt;
It is, in any case your responsibility to let others know, if some things go beyond your borders. &lt;br /&gt;
Just notify them kindly the said thing was too hardcore for you. If you are uncomfortable, teleport away.&lt;br /&gt;
&lt;br /&gt;
=== Types of gameplay ===&lt;br /&gt;
&lt;br /&gt;
These names of the types are not estabished, and therefore many ways are used. &lt;br /&gt;
Usually people do not want to be called &#039;non-literate&#039; or &#039;elitist&#039;&lt;br /&gt;
so these are to be used only on an educational listing like this.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Non-Literate&#039;&#039;&#039;&lt;br /&gt;
Non-Literate role plays have no need for quality posts and are littered with net-speak, improper grammar, actions quotes &lt;br /&gt;
No-one cares what you wear or if you speak OOC or not. The most common externalizion is action brackets or asterix:&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;Cay Avatar: I´m off to bed, good night!  *waves and hugs*&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
This kind of &#039;role play&#039; is around one&#039;s every day Second Life&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Semi-Literate&#039;&#039;&#039;&lt;br /&gt;
Semi-Literate role plays are slightly better than Non-Literate in terms of grammar, although they still use improper grammar often. &lt;br /&gt;
The Character is not usually any more pre-meditated than the gear on your avatar.&lt;br /&gt;
Usually without thinking if the gear fits to the supposed era... you might end up having a 6 foot tall Hobbit,&lt;br /&gt;
or a pink-haired medieval lady. This kind of OOC or OOR (out of Realm) dressing, behaviour and talk is often tolerated or ignored.&lt;br /&gt;
Still the preference is to NOT forget the Realm.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Literate&#039;&#039;&#039;&lt;br /&gt;
Literate role plays are the most common types of role plays. &lt;br /&gt;
They are presented in the form of prose and prefer proper (In Realm) grammar and spelling. &lt;br /&gt;
Literate role playing is considered one of the more superior form of role play.&lt;br /&gt;
One&#039;s character is well-thought and out-of-character speach is discouraged.&lt;br /&gt;
Some gear fluxes are tolerated, but usually people would want it as close to the right era one can.&lt;br /&gt;
Many roleplays provide a special meter, a device you need to wear. That counts the wounds you might get&lt;br /&gt;
if you end up in a fight.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Advanced&#039;&#039;&#039;&lt;br /&gt;
Advanced role plays are with actual plotline and or arranged events.&lt;br /&gt;
The World (or Realm) comes with background material (books, scripts, castes etc.)&lt;br /&gt;
And the Rules how to enact battles. &lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Elite&#039;&#039;&#039;&lt;br /&gt;
Elite role plays are basicly the same as Advanced, but these &#039;games&#039; are usually for the selected few and you need an invitation to take part.&lt;br /&gt;
&lt;br /&gt;
=== FAQ ===&lt;br /&gt;
&lt;br /&gt;
====I heard role play is bad in Second Life. That it is just sex slaves.====&lt;br /&gt;
&lt;br /&gt;
Yes there are sex slaves. But that is not the only way to role-play, it is not even the most common. &lt;br /&gt;
Before generalizing and condemning all role play, consider role plays for natural disaster recovery and first response treatment, leadership training, language training, interpersonal skills training, fire fighter training, interactive novels and more. &lt;br /&gt;
The best way to learn something is not to read or hear about it, but do it, even if simulated. &lt;br /&gt;
The corporate world trains employees globally using this technique, while others enjoy it for entertainment. It&#039;s all about immersion. &lt;br /&gt;
&lt;br /&gt;
====Aren&#039;t we all role playing all the time in Second Life?====&lt;br /&gt;
&lt;br /&gt;
You find as many opinions on this topic as you do [[avatar]]s in Second Life. Some strive for a real life connection to their avatars, others seek escape from real life. One advantage to considering some role play communities and [[sim]]s is that the line is more clearly drawn in such cases v.s. just your general avatar. Most role play communities allow renaming yourself with an &amp;quot;RP [[HUD]]&amp;quot; or tag of some kind allowing your &#039;&#039;normal&#039;&#039; avatar to still be used even if you may use that avatar for more work conferences and such. Some choose to get a completely new avatar (an &#039;alt&#039;) just for the role play they are involved in.&lt;br /&gt;
&lt;br /&gt;
====What role play communities are there in Second Life?====&lt;br /&gt;
&lt;br /&gt;
About anything you can imagine has a community in Second Life, including traditional fantasy and science fiction genres. For this one, we have started a [[Mentor_Resource-Fantasy_and_Roleplay_sims|page listing the role play communities and sims]]. If you hear of one not listed, consider contributing a listing.&lt;br /&gt;
&lt;br /&gt;
* More information can also be found in world by subscribing to the free magazine for roleplayers: [http://reigningrealmsmonthly.webs.com Reigning Realms Monthly]&lt;/div&gt;</summary>
		<author><name>YessikaCalydon Bardenboar</name></author>
	</entry>
	<entry>
		<id>https://wiki.secondlife.com/w/index.php?title=Periodicals&amp;diff=873722</id>
		<title>Periodicals</title>
		<link rel="alternate" type="text/html" href="https://wiki.secondlife.com/w/index.php?title=Periodicals&amp;diff=873722"/>
		<updated>2010-04-21T17:14:36Z</updated>

		<summary type="html">&lt;p&gt;YessikaCalydon Bardenboar: /* Periodicals Related to Second Life */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Periodicals Related to Second Life==&lt;br /&gt;
*[http://avenuesl.moonfruit.com/#/magazine/4537517371/ AVENUE Magazine] - The Ultimate Fashion and Lifestyle Magazine&lt;br /&gt;
*[http://www.inner-world.org/ InnerWorld Magazine]: InnerWorld is a concept of culture, art, design and recognition of talents we can find in Second Life&lt;br /&gt;
*[http://www.massively.com Massively] (formerly Second Life Insider) [http://www.massively.com/category/second-life SL specific section]&lt;br /&gt;
*[http://mattersofmusic.com/current-issue Music Matters Magazine]&lt;br /&gt;
*[http://sl.nmc.org New Media Consortium Observer]&lt;br /&gt;
*[http://www.news2life.com/ News2Life] - Second Life Business News portal&lt;br /&gt;
*[http://www.rezmagazine.co.uk/ Rez Magazine]&lt;br /&gt;
*[http://www.sl-newspaper.com/ sl-newspaper.com]&lt;br /&gt;
*[http://www.slatenight.com/ Slate Magazine]&lt;br /&gt;
*[http://www.sluncover.com/ Uncover Magazine]: stylish, sophisticated, artistic magazine about Second Life® experience&lt;br /&gt;
* [http://reigningrealmsmonthly.webs.com Reigning Realms Monthly] : SL magazine for and by Roleplayers&lt;br /&gt;
&lt;br /&gt;
==Editorial and Advertising Contacts for Second Life Related Periodicals==&lt;br /&gt;
&lt;br /&gt;
{| border=&amp;quot;1&amp;quot;&lt;br /&gt;
|+ Second Life Periodicals Editorial and Press Contacts&lt;br /&gt;
! Periodical !! Editorial contact !! Ad contact&lt;br /&gt;
|-&lt;br /&gt;
| [http://avenuesl.moonfruit.com/#/magazine/4537517371/ AVENUE Magazine] The Ultimate Fashion and Lifestyle Mag. || editorial@avenuesl.com || ads@avenuesl.com&lt;br /&gt;
|-&lt;br /&gt;
| [http://www.inner-world.org/ InnerWorld Magazine] || inner-world@inner-world.org || art-design@inner-world.org&lt;br /&gt;
|-&lt;br /&gt;
| [http://www.massively.com/ Massively] ||[http://www.massively.com/contact/comments/ Editorial staff]||[http://www.weblogsinc.com/advertise/ Advertising Contact] &lt;br /&gt;
|-&lt;br /&gt;
| [http://www.metaversemessenger.com/ Metaverse Messenger] || [http://www.metaversemessenger.com/staff.htm Staff] ||  advertising AT metaversemessenger.com&lt;br /&gt;
|-&lt;br /&gt;
| [http://mattersofmusic.com/current-issue Music Matters Magazine] || m3editor [AT] mattersofmusic [DOT] com || reslez [AT] mattersofmusic [DOT] com&lt;br /&gt;
|-&lt;br /&gt;
| [http://www.news2life.com/ News2Life] - Second Life Business News portal || [http://www.news2life.com/ Contact] || [http://www.slbiz2life.com/ Ad Contact]&lt;br /&gt;
|-&lt;br /&gt;
| [http://www.sl-newspaper.com/ sl-newspaper.com] || dana.vanmoer@gmail.com || jamestjuno@gmail.com&lt;br /&gt;
|-&lt;br /&gt;
| [http://www.secondlifeherald.com/ Second Life Herald] || [http://www.secondlifeherald.com/slh/about.html#write Editorial Staff] || [http://www.secondlifeherald.com/slh/about.html#advert Advertising Staff]&lt;br /&gt;
|-&lt;br /&gt;
| [http://www.secondstyle.com/ Second Style Magazine] || editor [AT] secondstyle.com || sales [AT] secondstyle.com&lt;br /&gt;
|-&lt;br /&gt;
| [http://www.slatenight.com/ Slate Magazine] || [http://www.slatenight.com/index.php?option=com_magazine&amp;amp;func=author_articles&amp;amp;authorid=63&amp;amp;Itemid=51 Editorial Staff] ||&lt;br /&gt;
|}&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Back to [[Marketing]]&lt;br /&gt;
[[Category:Marketing]]&lt;/div&gt;</summary>
		<author><name>YessikaCalydon Bardenboar</name></author>
	</entry>
	<entry>
		<id>https://wiki.secondlife.com/w/index.php?title=Marketing_Your_Products_In_Second_Life&amp;diff=873712</id>
		<title>Marketing Your Products In Second Life</title>
		<link rel="alternate" type="text/html" href="https://wiki.secondlife.com/w/index.php?title=Marketing_Your_Products_In_Second_Life&amp;diff=873712"/>
		<updated>2010-04-21T17:11:24Z</updated>

		<summary type="html">&lt;p&gt;YessikaCalydon Bardenboar: /* Paid */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;While these are suggestions were originally written for a resident fashion business, they&#039;re good advice for ANY retailer in Second Life.&lt;br /&gt;
&lt;br /&gt;
=In-world marketing=&lt;br /&gt;
==Free==&lt;br /&gt;
* First of all you need a main store or office. This can be something you rent, but you&#039;re likely going to want it for a while if you&#039;re successful. This is the place you will send all your customers to through landmarks.&lt;br /&gt;
* Put landmarks in with your items when you sell them. Referrals are a big and FREE way to gain loyal customers.&lt;br /&gt;
* Make an update or support group.  Loyal customers will want to know when you put out something new, run an exclusive sale or make special offers. Make sure to [[Inviting residents to join your business group|invite your visitors and customers to your group]].&lt;br /&gt;
* Make sure your parcel is listed in &#039;&#039;&#039;SL Search&#039;&#039;&#039;. Actually it&#039;s not free, but can be considered as a free service because of a tiny fee.&lt;br /&gt;
* Refine your parcel details (name, description) and contents to obtain a higher position in SL Search in a clean way, compliant with LL TOS.&lt;br /&gt;
* List your business by joining [[Brands|the free business listings]]. Some directories have in-world browsing capabilities.&lt;br /&gt;
&lt;br /&gt;
==Paid==&lt;br /&gt;
* Make some great ads and put in magazines (see the list below) - it&#039;s usually cheap.&lt;br /&gt;
* Rent small shops/offices in big clubs with lots of traffic but be smart about visibility and location. Location is everything here.  People love to zoom out and window shop with their cameras while their avatar is dancing the night away.  A good example of this can be seen at the popular hotspot [http://slurl.com/secondlife/Amanohashidate/34/201/21 Suckers Club &amp;amp; Mall].&lt;br /&gt;
* Post a classified with a high enough $ amount to get you in the top five of your keywords (hat, accessory, whatever). With the right keywords, this can pay off in David Spade.&lt;br /&gt;
* Use in-world ad-boards to publish your ads, a standalone ones or within a global network ([http://www.slbiz2life.com/en/adfusion.html AdFusion adboards], [http://www.mgk-advertisement.com MGK ADVERTISEMENT]).&lt;br /&gt;
* Extensive in-world experience, distribution and marketing management of virtual goods [http://www.isnvirtualworlds.com Read More]&lt;br /&gt;
&lt;br /&gt;
=Web and online marketing=&lt;br /&gt;
==Free==&lt;br /&gt;
As 100% of your customers use internet, it&#039;s required to put as much as possible information about your goods and services all over net.&lt;br /&gt;
* Register your business in [http://www.slbiz2life.com SL Business Directory], a &#039;&#039;&#039;free&#039;&#039;&#039; listing of Second Life business. This project also provides a lot of advertising services which will be useful for all business owners. Upload images, provide the description of your business. This will boost your popularity in Google as well.&lt;br /&gt;
* Check out all the blogs for who you should send items to to get reviewed. Most times you just drop a notecard with your info and some items on this person and they will find good things to say or politely pass if they can&#039;t.  Tons of people with lindens burning holes in their pockets read these reviews and are looking for high quality things that they MUST buy.&lt;br /&gt;
* Use [http://slpano.com SLPano URLs] to publish your links on the web. The SLPano URL acts like SLURL link, but allows you to specify business description, upload screenshots etc.&lt;br /&gt;
&lt;br /&gt;
==Paid==&lt;br /&gt;
* Advertise your shop location on YoSims.com. Motivate others to review your post so that you get a good ranking.&lt;br /&gt;
* Advertise your products or services in [http://www.role-magazine.com ROLE Magazine] and benefit from their commitment to actual, verifiable readership statistics.&lt;br /&gt;
* Advertise your products or services in [http://www.sluncover.com Uncover Magazine]  which is published in English, German and French.  &lt;br /&gt;
* Advertise your products or services in Best of SL Magazine.&lt;br /&gt;
* Advertise in our Virtual Italian Community and on the Virtual Italian Continent in SL [http://www.isnvirtualworlds.com/isn/lang-en/virtualitaliancommunity Read More]&lt;br /&gt;
* Advertise items for roleplayers in RRM [http://reigningrealmsmonthly.webs.com Reigning Realms Monthly]&lt;br /&gt;
&lt;br /&gt;
=Consulting=&lt;br /&gt;
Contact experienced residents who will advise you and share an experience:&lt;br /&gt;
* [[User:Glaznah_Gassner]] - advertising, dealing with SL Search tips and hints&lt;br /&gt;
* [[User:Linda_Peccable]] - fashion store owner, experienced in in-world marketing and advertising&lt;br /&gt;
&lt;br /&gt;
[[Category:Marketing]]&lt;/div&gt;</summary>
		<author><name>YessikaCalydon Bardenboar</name></author>
	</entry>
	<entry>
		<id>https://wiki.secondlife.com/w/index.php?title=Advertising_in_Second_Life&amp;diff=873702</id>
		<title>Advertising in Second Life</title>
		<link rel="alternate" type="text/html" href="https://wiki.secondlife.com/w/index.php?title=Advertising_in_Second_Life&amp;diff=873702"/>
		<updated>2010-04-21T17:09:15Z</updated>

		<summary type="html">&lt;p&gt;YessikaCalydon Bardenboar: /* In-World Media and Publication, Magazines */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{Help|Community=*}}&lt;br /&gt;
&lt;br /&gt;
==Introduction==&lt;br /&gt;
Linden Lab does not provide any advertising capabilities other than our Search listings in Second Life. In general, it&#039;s important to understand that Linden Lab views Second Life as a platform and focuses its efforts on development and improvements of the platform.  We do not create content or services within Second Life.  &lt;br /&gt;
&lt;br /&gt;
Here are some suggestions of ways to use Second Life as an advertising medium.&lt;br /&gt;
&lt;br /&gt;
== Advertising Approaches in SL ==&lt;br /&gt;
&lt;br /&gt;
===Blog coverage===&lt;br /&gt;
One way to advertise is by simply creating a presence in Second Life and publicizing it. Many Second Life Residents are active in blogs and other internet activities. Many companies have found their activities in Second Life generate significant mentions in web and blog postings.&lt;br /&gt;
&lt;br /&gt;
Images in Flickr and videos involving Second Life on YouTube are additional ways to activate buzz from Second Life.&lt;br /&gt;
&lt;br /&gt;
===Presence in Second Life===&lt;br /&gt;
Some companies have found success with an ongoing presence in Second Life and driving visitors though related or unrelated events - technical talks (Intel), or concerts, for example.  The key, as with a web site, is to provide fresh content that gives Residents a reason to visit and interact with you. Others have created places with activities to engage Residents (Vodaphone and Weather Channel). &lt;br /&gt;
&lt;br /&gt;
As with real world properties (whether web or physical), to be successful you&#039;ll need to promote your presence and activity to the Second Life community through group notices, event notices, articles and ads in Second Life related periodicals, or any other means appropriate.&lt;br /&gt;
&lt;br /&gt;
===Advertising networks in Second Life===&lt;br /&gt;
There are a [[Advertising Networks|number of businesses that have built distributed advertising systems]] in Second Life, so you can pay by location and time to have your ad displayed. Some of the systems offer pay-per-click payments instead of time.&lt;br /&gt;
&lt;br /&gt;
===Active advertising in Second Life===&lt;br /&gt;
The most difficult, but probably the most rewarding in the long term, is to create an active presence in Second Life that drives the message or experience you are trying to promote for your product or brand.  If it&#039;s a product, you can script ways for people to interact with the Second Life version of the product. &lt;br /&gt;
&lt;br /&gt;
For example, while avatars don&#039;t need to eat or drink, if your product was a soft drink, you could provide a script that had people laugh and dance around whenever they took a &#039;virtual&#039; drink.  You could also provide a hat with your logo which people could give to others, creating viral distribution of your brand.  The hat could be scripted so giving it to someone opened a website or a Second Life notecard with more information about the product, or a coupon for a discount on the product.  &lt;br /&gt;
&lt;br /&gt;
===Distributed Advertising in Second Life===&lt;br /&gt;
There are many popular venues in Second Life, from malls to clubs.  Many of them will put up posters or kiosks that can distribute information, links, objects, or provide teleports to the sponsoring location, for a small fee.&lt;br /&gt;
&lt;br /&gt;
===Person-to-person advertising===&lt;br /&gt;
Several companies has been very successful in using avatars as a promotional vehicle.  Avatars engage people in conversation and offer links to websites, coupons, or other direct follow-up actions.  Some companies offer camping solutions at a per-lead cost.&lt;br /&gt;
&lt;br /&gt;
It has been comparable or lower in cost than other media. The quality of leads is questionable as the effectiveness of using static camping chairs as the primary driver for Residents provides only small amounts of $L currency as the draw for participation. [http://www.virtualworldsnews.com/2007/08/order-of-the-ph.html Imax] was reportedly successful with this approach.&lt;br /&gt;
&lt;br /&gt;
In contrary to the passive camping, a new kind of active advertising is available ([http://www.news2life.com/process/news.html?id=71 New Program Guarantees Visitors to Your Business]).&lt;br /&gt;
&lt;br /&gt;
An expanded form of Person-to-person advertising can take the form of brand personification, whereas brand icons or personalities are realized in Second Life for engagement with residents. An example of this would be [http://theslagency.com/casestudies/Case%20Study%20-%20Nesquik.pdf Nestle Nesquik] where the Nesquik Bunny Avatar entered Second Life and attended a variety of events.&lt;br /&gt;
&lt;br /&gt;
===Media in Second Life===&lt;br /&gt;
Every parcel in Second Life can incorporate an audio and video stream.  You can simply publish a streaming URL for audio or video and any land owner can add your URL to their land to enable the stream.&lt;br /&gt;
&lt;br /&gt;
You will need to provide them with a reason to do that - good content, or payment, as well as publicizing your stream so Residents know about it.  In addition, there are radio and tv stations in Second Life which provide streaming broadcasts. These streams can incorporate advertising, as radio and tv do in real life.  &lt;br /&gt;
&lt;br /&gt;
== Links ==&lt;br /&gt;
===Articles about advertising in Second Life===&lt;br /&gt;
*[http://www.news2life.com/process/news.html?id=71 New Program Guarantees Visitors to Your Business]&lt;br /&gt;
*[http://secondthoughts.typepad.com/second_thoughts/2006/10/advertising_in_.html Advertising in Second Life]&lt;br /&gt;
*[http://www.clickz.com/showPage.html?page=3503316 In &#039;Second Life,&#039; a Virtual Ad Agency Arises]&lt;br /&gt;
*While not exactly about advertising, this article has some ideas about advertising in Second Life:&lt;br /&gt;
[http://secondthoughts.typepad.com/second_thoughts/2006/10/dos_and_donts_f.html Advertising Dos and Don&#039;ts]&lt;br /&gt;
*[http://www.technorati.com/search/headcount?from=http://nwn.blogs.com&amp;amp;sub=searchlet A listing of Resident taffic to commercial properties (Tateru&#039;s Mixed Reality Headcount]&lt;br /&gt;
&lt;br /&gt;
===Advertising networks in Second Life===&lt;br /&gt;
These are links to companies with ad networks in Second Life. Some of these are listed in the [http://secondlife.com/solution_providers/listings.php?category=ToolDeveloper Tools directory] on the Second Life Grid website.&lt;br /&gt;
&lt;br /&gt;
* [http://www.slbiz2life.com/ SL Business Directory - A lot of second life advertising services, including free ones]: guaranteed visitors, picks booster, Second Life search analysis tools. &#039;&#039;&#039;Free categorized listing of SL businesses, a largest one at the moment&#039;&#039;&#039;&lt;br /&gt;
* [http://www.subscribeomatic.com/ Subscribeomatic]&lt;br /&gt;
* [http://www.ModerneInteractive.com/ Moderne Interactive - Formerly TheSLAgency]&lt;br /&gt;
* [http://www.mgk-advertisement.com/  MGK Advertisement Networks]&lt;br /&gt;
* [http://www.slcontextads.co.uk/ SLContext Ads]&lt;br /&gt;
* [http://www.apez.biz Apez.promote advertising service]&lt;br /&gt;
* [http://www.rezads.com RezAds Grid-Wide Advertising]&lt;br /&gt;
* [http://www.rezzme.com RezzMe Advertising]&lt;br /&gt;
* [http://cashcrash.looqz.eu/index.php?&amp;amp;page=advertise Crash-Vertisement]&lt;br /&gt;
&lt;br /&gt;
===In-World Media and Publication, Magazines===&lt;br /&gt;
* [http://www.new2life.com Second Life Business News magazine]&lt;br /&gt;
* [http://www.slbestplace.com  Second Life Locations Directory SL BEST PLACE]&lt;br /&gt;
* [http://www.sluncover.com Uncover Magazine]&lt;br /&gt;
* [http://www.role-magazine.com Role Magazine]&lt;br /&gt;
* [http://www.thebosl.com The Best of SL Magazine]&lt;br /&gt;
* [http://www.secondstyle.com Second Style Magazine]&lt;br /&gt;
* [http://avenuemagazine.blogspot.com Avenue Magazine]&lt;br /&gt;
* [http://reigningrealmsmonthly.webs.com Reigning Realms Monthly (Free Roleplaying Magazine)]&lt;br /&gt;
&lt;br /&gt;
==See also==&lt;br /&gt;
* [[Advertising Networks]]&lt;br /&gt;
* [[Marketing Your Products In Second Life]]&lt;br /&gt;
* [[Second Life Radio &amp;amp; TV]]&lt;br /&gt;
&lt;br /&gt;
[[Category: Marketing]]&lt;/div&gt;</summary>
		<author><name>YessikaCalydon Bardenboar</name></author>
	</entry>
</feed>