Marketplace/Sellers guide - Revision history

Bea Linden: Redirected page to Marketplace/Power tips for sellers

2010-11-11T03:07:35Z

Redirected page to Marketplace/Power tips for sellers

Jeremy Linden: Text replace - '{{KBmaster}}' to '{{KBmaster}}'

2010-10-26T18:43:57Z

Text replace - '{{KBmaster}}' to '<noinclude>{{KBmaster}}</noinclude>'

← Older revision		Revision as of 11:43, 26 October 2010
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	{{KBmaster}} {{Navbox/Marketplace}}		<noinclude>{{KBmaster}}</noinclude> {{Navbox/Marketplace}}

	{{KBtip\|This page started out focusing on the web-based [[Marketplace]] but can be expanded to include inworld tips as shown in the '''[[Marketplace/Sellers_guide#See also\|"See also" section]]''', too!}}		{{KBtip\|This page started out focusing on the web-based [[Marketplace]] but can be expanded to include inworld tips as shown in the '''[[Marketplace/Sellers_guide#See also\|"See also" section]]''', too!}}

Torley Linden: /* Mature? */

2010-10-06T19:35:32Z

Mature?

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	Ensure if you sell goods of an {{Mra}}-rated nature, that they're clearly marked as such. This helps customers looking for such goods to find them, while hiding them from those who aren't interested. This is important for the many shoppers who expect a predictable experience — no one wants to feel awkwardly ashamed.		Ensure if you sell goods of an {{Mra}}-rated nature, that they're clearly marked as such. This helps customers looking for such goods to find them, while hiding them from those who aren't interested. This is important for the many shoppers who expect a predictable experience — no one wants to feel awkwardly ashamed.

	~~{{red\|Linden Lab hopes to publish specific examples in~~ the ~~future, pending legal clarification~~. ~~In the meantime, you can see [[Linden_Lab_Official:Listing_guidelines#Adult_Guidelines\|Xstreet's earlier listing guidelines~~]~~].}}~~		[https://marketplace.secondlife.com/listing_guidelines See the Marketplace Fee and Listing Policies.]

	== See also ==		== See also ==

Torley Linden: /* Copywrite to excite! */

2010-10-06T14:58:12Z

Copywrite to excite!

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	== Copywrite to excite! ==		== Copywrite to excite! ==

	Quality copy — the title and description of your product listing — can make or break the decision for someone to buy (or try, if you offer a trial) your product. Complemented with photos, it's how they learn about your offerings early on. The following tips often work together for tremendous, so there's some overlap. For example, you can explain a product's benefits while triggering curiosity.		Quality copy — the title and description of your product listing — can make or break the decision for someone to buy (or try, if you offer a trial) your product. Complemented with photos, it's how they learn about your offerings early on. The following tips often work together for tremendous, so there's some overlap. For example, you can explain a product's benefits while triggering curiosity. And there are [[#See also\|more resource links below]].

	=== Grab 'em with a catchy headline ===		=== Grab 'em with a catchy headline ===

Torley Linden: /* Beyond Second Life */

2010-10-06T14:57:02Z

Beyond Second Life

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	* '''[http://www.etsy.com/storque/how-to/the-etsy-seller-handbook-all-our-how-tos-about-selling-2383/ The Etsy Seller Handbook]'''		* '''[http://www.etsy.com/storque/how-to/the-etsy-seller-handbook-all-our-how-tos-about-selling-2383/ The Etsy Seller Handbook]'''
	* '''[http://www.amazon.com/gp/help/customer/display.html?nodeId=1161232 Selling on Amazon.com]'''		* '''[http://www.amazon.com/gp/help/customer/display.html?nodeId=1161232 Selling on Amazon.com]'''

			Copywriting and SEO tips which generally apply to the Marketplace:

			* '''[http://blog.mivamerchant.com/519/12-seo-copywriting-tips-for-product-pages/ "12 SEO Copywriting Tips For Product Pages" from Miva Merchant]'''
			* '''[http://econsultancy.com/us/blog/2174-seo-tips-for-product-pages "SEO tips for product pages" from Econsultancy]'''

	Reference books:		Reference books:

Torley Linden at 17:19, 16 September 2010

2010-09-16T17:19:50Z

← Older revision		Revision as of 10:19, 16 September 2010
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	Finally, special thanks to [http://www.linkedin.com/in/melindab Melinda Byerley (formerly Pink Linden)] for her '''[http://www.slideshare.net/melindabyerley/sl-pro-merchandising "Merchandising Best Practices for Increased Sales on Xstreet SL" presentation]''' which portions of this guide are directly descended from.		Finally, special thanks to [http://www.linkedin.com/in/melindab Melinda Byerley (formerly Pink Linden)] for her '''[http://www.slideshare.net/melindabyerley/sl-pro-merchandising "Merchandising Best Practices for Increased Sales on Xstreet SL" presentation]''' which portions of this guide are directly descended from.

			[[Category:Marketing]]

Torley Linden: /* See also */

2010-09-16T16:56:28Z

See also

← Older revision		Revision as of 09:56, 16 September 2010
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	Some smart and sharing Residents have contributed their tips to effective selling both inworld and on the web! See these, and feel free to add your own:		Some smart and sharing Residents have contributed their tips to effective selling both inworld and on the web! See these, and feel free to add your own:

	* '''[[Advertising in Second Life]]''' ~~- Wiki page with various opportunities.~~		=== Wiki help pages ===

			* '''[[Advertising in Second Life]]'''
			* '''[[Marketing Your Products In Second Life]]'''
			* '''[[Business Tools]]'''

			=== Posts and threads ===

	* 2010-09-09 - '''[http://blogs.secondlife.com/thread/36637 Better store layouts?]''' - Forum discussion contributed to by various Residents.		* 2010-09-09 - '''[http://blogs.secondlife.com/thread/36637 Better store layouts?]''' - Forum discussion contributed to by various Residents.
	* 2010-08-30 - '''[http://slightlyloopy.blogspot.com/2010/08/deliciously-delightful-shopping.html DeliciouSLy Delightful Shopping Experiences! (15 Tips for Merchants)]''' - Blog post by Suella Ember.		* 2010-08-30 - '''[http://slightlyloopy.blogspot.com/2010/08/deliciously-delightful-shopping.html DeliciouSLy Delightful Shopping Experiences! (15 Tips for Merchants)]''' - Blog post by Suella Ember.
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	* 2009-04-09 - '''[http://blogs.secondlife.com/community/community/tnt/blog/2009/04/09/business-5-things-every-second-life-shopkeeper-should-know 5 things every Second Life shopkeeper should know]''' - Older blog post by Torley, and although some mechanics have changed, the core principles are still applicable today.		* 2009-04-09 - '''[http://blogs.secondlife.com/community/community/tnt/blog/2009/04/09/business-5-things-every-second-life-shopkeeper-should-know 5 things every Second Life shopkeeper should know]''' - Older blog post by Torley, and although some mechanics have changed, the core principles are still applicable today.

	''Beyond Second Life~~...'' the~~ Marketplace is far from being the first web-based marketplace, but you need to understand Second Life-specific details in order to successfully hawk your wares. If you're new to selling, it's very useful to look closely at listings for stuff ''you've'' bought and take careful note of what appealed to you. Use existing, more experienced content creators as inspiration — but don't plagiarize their copy.		=== Beyond Second Life ===

			The Marketplace is far from being the first web-based marketplace, but you need to understand Second Life-specific details in order to successfully hawk your wares. If you're new to selling, it's very useful to look closely at listings for stuff ''you've'' bought and take careful note of what appealed to you. Use existing, more experienced content creators as inspiration — but don't plagiarize their copy.

	~~Beyond this, there~~ are plenty of external sources of inspiration which can be used as a basis for further learning. What about the local markets you visit regularly? How do they present their goods? Or even newspapers and magazines, heck, tabloids — how do they grab your attention and get you to keep reading?		There are plenty of external sources of inspiration which can be used as a basis for further learning. What about the local markets you visit regularly? How do they present their goods? Or even newspapers and magazines, heck, tabloids — how do they grab your attention and get you to keep reading?

	Specific links to other seller's guides we've found inspirational in crafting the SL Marketplace:		Specific links to other seller's guides we've found inspirational in crafting the SL Marketplace:

Torley Linden: /* See also */

2010-09-16T16:21:01Z

Torley Linden: /* Copywrite to excite! */

2010-09-15T16:50:43Z

Copywrite to excite!

← Older revision		Revision as of 09:50, 15 September 2010
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	{{KBtip\|It's okay to experiment as you find your target audience. One product may unexpectedly prove far more popular than others, so as you turn your time & energy towards it, informing existing customers to set expectations.}}		{{KBtip\|It's okay to experiment as you find your target audience. One product may unexpectedly prove far more popular than others, so as you turn your time & energy towards it, informing existing customers to set expectations.}}

			== Promote yourself with Featured Items ==

			Each of your products can appear in the '''Marketplace Featured Items, which are shown in prominent places around the site'''. These listing enhancements make a product more visible and, if your image ad is attractive to a shopper, they can click through and buy it moments later. The many tips below are targeted at maximizing the effectiveness of your listing ''after'' a shopper's clicked your ad. As in, "You've got their attention — now how do you make the sale?"

			[[Marketplace/Edit_Item_Listing\|Learn more about "Listing Enhancements" for Featured Items.]]

	== Copywrite to excite! ==		== Copywrite to excite! ==

Torley Linden: /* See also */

2010-09-13T15:03:12Z

← Older revision		Revision as of 09:21, 16 September 2010
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	Some smart and sharing Residents have contributed their tips to effective selling both inworld and on the web! See these, and feel free to add your own:		Some smart and sharing Residents have contributed their tips to effective selling both inworld and on the web! See these, and feel free to add your own:

			* '''[[Advertising in Second Life]]''' - Wiki page with various opportunities.
	* 2010-09-09 - '''[http://blogs.secondlife.com/thread/36637 Better store layouts?]''' - Forum discussion contributed to by various Residents.		* 2010-09-09 - '''[http://blogs.secondlife.com/thread/36637 Better store layouts?]''' - Forum discussion contributed to by various Residents.
	* 2010-08-30 - '''[http://slightlyloopy.blogspot.com/2010/08/deliciously-delightful-shopping.html DeliciouSLy Delightful Shopping Experiences! (15 Tips for Merchants)]''' - Blog post by Suella Ember.		* 2010-08-30 - '''[http://slightlyloopy.blogspot.com/2010/08/deliciously-delightful-shopping.html DeliciouSLy Delightful Shopping Experiences! (15 Tips for Merchants)]''' - Blog post by Suella Ember.

← Older revision		Revision as of 08:03, 13 September 2010
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	Some smart and sharing Residents have contributed their tips to effective selling both inworld and on the web! See these, and feel free to add your own:		Some smart and sharing Residents have contributed their tips to effective selling both inworld and on the web! See these, and feel free to add your own:

			* 2010-09-09 - '''[http://blogs.secondlife.com/thread/36637 Better store layouts?]''' - Forum discussion contributed to by various Residents.
	* 2010-08-30 - '''[http://slightlyloopy.blogspot.com/2010/08/deliciously-delightful-shopping.html DeliciouSLy Delightful Shopping Experiences! (15 Tips for Merchants)]''' - Blog post by Suella Ember.		* 2010-08-30 - '''[http://slightlyloopy.blogspot.com/2010/08/deliciously-delightful-shopping.html DeliciouSLy Delightful Shopping Experiences! (15 Tips for Merchants)]''' - Blog post by Suella Ember.
	* 2010-08-18 - '''[http://blogs.secondlife.com/thread/33817 Delightful shopping experiences that set an awesome example?]''' - [[Torley]] asked in this forum thread and knowing shoppers chimed in, including pictures and SLurls.		* 2010-08-18 - '''[http://blogs.secondlife.com/thread/33817 Delightful shopping experiences that set an awesome example?]''' - [[Torley]] asked in this forum thread and knowing shoppers chimed in, including pictures and SLurls.