Difference between revisions of "Marketplace/Listing enhancements"
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=== What is a listing enhancement? === | === What is a listing enhancement? === | ||
Listing enhancements, shown when [[Marketplace/Edit_Item_Listing|editing an item listing]], | Listing enhancements, shown when [[Marketplace/Edit_Item_Listing|editing an item listing]], enable you to promote your item by advertising a "Featured Item" listing on a highly visible page. | ||
While [[Marketplace/Edit_Item_Listing|editing an item listing]], you can click the '''Add''' button on the right to: | |||
* '''Feature this item on the home page''' - http://marketplace.secondlife.com | * '''Feature this item on the home page''' - http://marketplace.secondlife.com | ||
* '''Feature this item on a category landing page''' - For example, [http://bit.ly/9nbwjC Avatar Accessories]. | * '''Feature this item on a category landing page''' - For example, [http://bit.ly/9nbwjC Avatar Accessories]. | ||
Revision as of 12:01, 17 February 2011
What is a listing enhancement?
Listing enhancements, shown when editing an item listing, enable you to promote your item by advertising a "Featured Item" listing on a highly visible page.
While editing an item listing, you can click the Add button on the right to:
- Feature this item on the home page - http://marketplace.secondlife.com
- Feature this item on a category landing page - For example, Avatar Accessories.
- Feature this item on the checkout receipt page - After a shopper completes the purchase process, they see this page. See example.
- Feature this item on the L$0 cart checkout ads page - When a shopper is checking out with a L$0 balance (freebies), they see this landing page. See example.
- Each feature ad can be purchased for 7, 15, or 30 days. Cost depends on the overall exposure of the page, as shown in this table. Buying more days at once is cheaper per day. For example, a home page listing is L$96/day for 30 days, compared to L$128/day for 7 days.
This table is copied from the Marketplace Fee and Listing Policies, which has further facts you should see. In the event of conflicting info, that page is right.
| 30 days | 15 days | 7 days | # of ads on page (scrollable) | |
|---|---|---|---|---|
| home page | L$2,899 | L$1,699 | L$899 | 3 |
| category landing page | L$999 | L$599 | L$399 | 3 |
| checkout receipt page | L$2,399 | L$1,499 | L$799 | 6 |
| L$0 cart checkout ads page | L$899 | L$499 | L$299 | 12 |
Are there listing enhancement reports?
Yes! You can view listing enhancement reports, which show stats like "impressions" and "click throughs" for each listing enhancement you have active:
- When logged into the Marketplace, click My Marketplace > Merchant home.
- On the left, click Listing enhancements (under Reports).
This video shows you how to get there easily:
- <videoflash type="youtube">o8OlmDpJLkU|640|385</videoflash>