Difference between revisions of "Category:Linden Lab PR Update"

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=Information=
{{Archive|If you are looking for current articles in our major markets, please visit the [http://lindenlab.com/pressroom/news News Archives]}}
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.


=Linden Lab News Archives=
=== Week Ending January 16, 2009 ===
==== US ====
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.


Here are links to the various Linden Lab websites where we catalog the press we receive.  <br>
==== UK ====


[http://lindenlab.com/pressroom/news English] <br>
== Weekly Reports-January 1-January 16, 2009 ==
[http://de.secondlife.com/whatis/press-releases German]<br>
[http://jp.secondlife.com/PR  Japanese]<br>
[http://kr.secondlife.com/whatis/news Korean]<br>
 
=Weekly Reports=


In this section, you will find the media trends and press stories we are tracking in some of our key markets.
In this section, you will find the media trends and press stories we are tracking in some of our key markets.


==Week Ending January 16, 2009==
=== Week Ending January 16, 2009 ===
==== US ====
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.


Key Coverage by Market:
==== UK ====
* [http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.
* [http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.
* [http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.
* [http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.
* [http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.
* [http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.
* [http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.


===US===
==== Germany ====
* [http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.
* [http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.
* [http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.


Key coverage:<br>
==== France ====
* [http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.
* [http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.
* [http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.
* [http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.
* [http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th  about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.
* [http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.


[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.<br>
=== Week Ending January 10, 2009 ===
==== US ====
* [http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.
* [http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.
* [http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.
* [http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.
* [http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.
* [http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.
* [http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.
* [http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.
* [http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.
* [http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.
* [http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.
* [http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.
* [http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.
* [http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.
* [http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.


[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.<br>
==== UK ====
* [http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
* [http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.
* [http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
* [http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.
* [http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.


[http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.<br>
==== Germany ====
* [http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.
* [http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.
* [http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.
* [http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.
* [http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.
* [http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.


[http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.<br>
==== France ====
* [http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.
* [http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.
* [http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.
* [http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.


[http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.<br>
== Linden Lab News Archives ==
<br>


[http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.<br>
Here are links to the various Linden Lab websites where we catalog the press we receive.


[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.<br>
* [http://lindenlab.com/pressroom/news English]
* [http://de.secondlife.com/whatis/press-releases German]
* [http://jp.secondlife.com/PR  Japanese]
* [http://kr.secondlife.com/whatis/news Korean]


===UK===
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span>
 
Trends we’ve noticed:<br>
-- There has been a selection of very positive articles crossing the enterprise and education sections.<br>
-- Enterprise and education have dominated the news this week. Standout articles include subjects such as virtual London in The Guardian, Middlesbrough City Learning Centre on the BBC and UK politician Peter Mandelson’s move into Second Life also in The Guardian.<br>
-- Second Life shown as a useful tool for politics.<br>
<br>
 
Key Coverage:<br>
 
[http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.<br>
 
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.<br>
 
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.<br>
<br>
ENTERPRISE Coverage:<br>
 
[http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Peter Mandelson, Secretary of State for Business, and one of the UK’s highest profile politicians, has created an avatar within Second Life.<br>
 
[http://blogs.ft.com/westminster/2009/01/peter-mandelson-as-you-have-never-seen-him-before/ Financial Times] - Picks up the story and suggests that Second Life is being used for a political gimmick.<br>
 
[http://www.dailymail.co.uk/debate/article-1112882/Edward-Heathcoat-Amory-You-live-forever-cyberspace-Mandy-.html Daily Mail] - Comments on Peter Mandelson’s new avatar.<br>
 
[http://www.independent.co.uk/news/uk/politics/mandelsons-avatar-to-lead-digital-fightback-1301565.html The Independent] - Comments on Peter Mandelson’s new avatar.<br>
<br>
Online coverage of Mandelson’s avatar:<br>
 
[http://www.gamezine.co.uk/news/formats/pc/labour-creates-virtual-peter-mandelson-$1260862.htm Gamezine] <br>
 
[http://www.casualgaming.biz/news/28095/Virtual-Peter-Mandelson-takes-up-Second-Life-residence Casual Gaming]<br>
 
[http://newslite.tv/2009/01/12/peter-mandelson-goes-virtual.html Newslite]<br>
 
[http://www.publicservice.co.uk/news_story.asp?id=8189 Public Service]<br>
 
[http://www.heise-online.co.uk/open/Qt-Software-U-turns-offers-an-LGPL-licence-option-for-Qt-4-5--/news/112414 Heise Online] - Discusses Qt Software. Joe Miller is quoted within the article stating “We applaud Nokia's move to simplify the licensing of Qt" and adding "the new licensing has greatly simplified our decision to pursue QtWebkit for integration into Second Life."<br>
<br>
EDUCATION Coverage:<br>
 
[http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - Posted a video report describing Middlesbrough City Learning Centre’s use of Second Life.<br>
 
[http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.<br>
 
[http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.<br>
 
[http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.<br>
 
[http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.<br>
<br>
 
===GERMANY===
 
Trends we’ve noticed:<br>
-- This week saw some nice coverage about the scientific use of Second Life.<br>
-- Universities are developing interesting projects with and about Second Life.<br>
<br>
 
Key coverage:<br>
 
[http://www.media.nrw.de/media2/site/index.php?id=73&no_cache=1&tx_ttnews[tt_news]=55363&tx_ttnews[backPid]=59&cHash=02325543fe Media.NRW.de]  - Published an article about a research in SMEs and their web 2.0 activities. According to this research, every second enterprise knows Second Life, but only 1.7 percent actually use it.<br>
<br>
 
Enterprise Coverage:<br>
 
[http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.<br>
 
EDUCATION Coverage:<br>
 
[http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.<br>
 
[http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.<br>
<br>
 
===FRANCE===
 
Trends we’ve noticed:<br>
-- Only one corporate article this week, the rest of the coverage is mainly about events in Second Life.<br>
-- Few articles this week about Second Life/ Linden Lab, but little coverage for competitors as well.<br>
<br>
 
Key Coverage:<br>
[http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.<br>
<br>
 
CONSUMER Coverage:<br>
 
[http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.<br>
 
[http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.<br>
 
[http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.<br>
 
[http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th  about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.<br>
 
[http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.<br>
<br>
 
===JAPAN===
 
Key Coverage:<br>
 
Trends we’ve noticed:<br>
-- Educational use and developments in Second Life dominate coverage this week.<br>
<br>
 
Key Coverage:<br>
 
livedoor News - Will a Parallel Virtual World on the Internet Succeed (January 14th)<br>
 
Second Life Information - The 3D Internet in 2009: Awaiting the Link to Reality<br>                                                                       
Tokyo IT Shimbun (January 13th)<br>
                   
Mediajam - Learning English in Second Life - Over 10% Expressed Interest (January 12th)<br>
CNET Japan - The Standard for Decisions on Business Success and Failure (January 10th)<br>
The Second Times - SLU Event, Tokyo Student Film Festival (January 9th)<br>
<br>
 
==Week Ending January 10, 2009==
 
Key Coverage by Market:<br>
 
===US===
 
Trends we’ve noticed:<br>
-- Positive stories relating to the government.<br>
-- Coverage of the Arlington County government establishing a presence.<br>
-- Coverage of the Gaza protests in Second Life.<br>
-- Feature in THE Journal, on K-12 uses of the platform, and an article looking at the positive things kids are doing in Second Life.<br>
<br>
 
Key Coverage:<br>
 
[http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.<br>
 
[http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.<br>
 
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br>
 
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage.<br>
EDUCATION Coverage:<br>
 
[http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.<br>
 
[http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.<br>
 
[http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.<br>
 
[http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.<br>
 
[http://www.g4tv.com/thefeed/blog/post/692129/Ernst__Young_Merrill_Lynch_And_Microsoft_Using_PlayStation_Home_For_Meetings.html G4] - Discusses Merrill Lynch’s use of Home for corporate meetings, citing the UK report on using virtual worlds for business, mentioning Second Life.<br>
 
[http://www.virtualworldsnews.com/2008/12/advanced-workplace-associates-looking-at-home-for-business.html Virtual World News] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br>
 
[http://arstechnica.com/news.ars/post/20090102-companies-testing-sonys-virtual-home-for-real-meetings.html Ars Technica] - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.<br>
 
[http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.<br>
<br>
 
CONSUMER Coverage:<br>
 
[http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.<br>
 
[http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.<br>
 
[http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.<br>
 
[http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.<br>
 
[http://nwn.blogs.com/nwn/2009/01/israel-attack-o.html New World Notes] - Posts about the conflict in Israel and the response from the Second Life community.<br>
 
[http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza war rallies are taking place in Second Life.<br>
 
[http://www.escapistmagazine.com/news/view/88497 The Escapist] - Posts about the Gaza conflict, saying that Israel’s island had shut down due to the protesting.<br>
 
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Industry Standard] - Posts about the Gaza protests.<br>
 
[http://www.thestandard.com/news/2009/01/07/second-lifers-protest-gaza-attacks-sl-israel The Huffington Post] - Blogs about the Gaza protests in Second Life.<br>
 
[http://blogs.computerworld.com/gaza_though_torn_in_two_we_can_be_one Computerworld] - Covers the protests in Second Life.<br>
 
[http://valleywag.gawker.com/5125730/war-hits-second-life ValleyWag] - Posts about the Gaza protests, including snarky remarks about Second Life Residents.<br>
 
[http://www.zergwatch.com/Newsfeed-93998/linden-prize-applications-to-close-soon.html Zergwatch] – Posts on the deadline for applications for the Linden Prize.<br>
 
[http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.<br>
 
[http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.<br>
 
[http://nwn.blogs.com/nwn/2009/01/three-things-i.html New World Notes] - An updated entry about the new homepage. <br>
 
[http://nwn.blogs.com/nwn/2009/01/losing-land-lin.html New World Notes] – A post about the land stats that were misleading about islands.<br>
 
[http://www.massively.com/2009/01/07/linden-lab-says-figures-misleading/ Massively] - Also posts about the stats on the misleading land stats.<br>
<br>
 
===UK===
 
Trends we’ve noticed:<br>
-- All three sections have received positive coverage.<br>
-- Due to many journalists returning to work after the holiday this week there has been less coverage.<br>
-- In the consumer section there is continued coverage of the growing popularity of social networking sites with the ‘housewife’ generation. This has been a reoccurring theme within the UK media over the last six weeks.<br>
-- The enterprise focus was on improving business by using Second Life.<br>
<br>
 
Key Coverage:<br>
 
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.paidcontent.co.uk/entry/419-ft.coms-move-to-b2b-publishing-continues-with-personalised-rss-feeds/ paidcontent.co.uk] - Talks about the FT’s move to B2B publishing. Second Life avatars are mentioned as novel gimmicks used by online publications to draw readers in.<br>
 
[http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.<br>
 
[http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.<br>
<br>
 
CONSUMER Coverage:<br>
 
[http://www.eurogamer.net/articles/ncsoft-hit-with-patent-lawsuit eurogamer.net] - Discusses the NCsoft patent lawsuit over Christmas. Second Life is referred to when talking about a user interface.<br> 
 
[http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.<br>
<br>
 
===GERMANY===
 
Trends we’ve noticed:<br>
-- No negative coverage this week.<Br>
-- Less coverage as most of the journalists were enjoying their Christmas holidays, but continued blogging.<br>
-- Second Life is being taken more seriously by educators and is reaching a broader audience.<br>
-- Second Life is shown as a place where people can meet and fall in love. Journalists are still interested in the Verbinski news and a Swiss documentary shows how a virtual couple tries to get together in reality.<br>
<br>
 
Key Coverage:<br>
 
[http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.<br>
 
[http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.<br>
<br>
CONSUMER Coverage:<br>
 
[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246
20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.<br>
 
[http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.<br>  
<br>
 
===FRANCE===
 
Trends we’ve noticed:<br>
-- Although there were fewer articles, coverage was positive.<br>
-- There was more coverage of Second Life competitors this week, including the launch of Muxlim Pal and SMeet.<br>
-- This week news are about artistic events and galleries in real and virtual life.<br>
<br>
 
Key Coverage:<br>
 
[http://www.invworlds.fr/?p=665 Inworlds] – Published an article about the launch of Homesteads on SL. The blogger explains that this way, LL wants to revalorize “Full prims”. Jack Linden is also mentioned about the note he released about the new processes for the transition to those new Sims systems.<br>
 
[http://playtime.blog.lemonde.fr/2009/01/02/playstation-home-residence-surveillee/ Playtime] - Posted an article about Home and the censure there is it it. The moderators control any words written on forums or clubs dedicated to gay, lesbians and others. The article says that Home is an imitation of Second Life.<br>
 
[http://wangxiang.wordpress.com/2009/01/04/playstation-home-et-second-life-deux-mondes-paralleles/ Wangxiang] - Posted an article about Home and Second Life, two parallel virtual worlds that have nothing to do with each other.<br>  


[http://www.hebiflux.com/blog/2009/01/06/entre-smeet-et-meetsee-avatar-social-meeting-et-bien-plus-travail/ Hebiflux] - Posted an article about SMeet and Meetsee and compares SMeet to SL as for its flash environment, which enables a complete working space.<br>
[[Category:Marketing]]
 
[http://strategic-content.blogspot.com/2008/12/muxlim-pal-un-monde-virtuel-pas-comme.html Strategic Content] - Posted an article about Muxlim Pal, the new virtual world for Muslims.<br>
 
http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.<br>
<br>
 
CONSUMER Coverage:<br>
 
[http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.<br>
 
[http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.<br>
 
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br>
<br>
 
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span>

Latest revision as of 10:23, 6 May 2019

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This article is obsolete, but kept as a historical record. Do not rely on this information in any way. However, it may be used in the future, so please do not delete or modify.

If you are looking for current articles in our major markets, please visit the News Archives


Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

Weekly Reports-January 1-January 16, 2009

In this section, you will find the media trends and press stories we are tracking in some of our key markets.

Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

  • The Guardian - Second Life is at the forefront of a project to recreate London as a 3D world online.
  • BBC news - A video report describes Middlesbrough City Learning Centre’s use of Second Life.
  • The Guardian - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.
  • Medical News Today - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.
  • gamepoliticals.com - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.
  • Gazettelive - Reports about Acklam Grange creating a school in Second Life.
  • Personnel Today – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.

Germany

  • PRCenter.de - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.
  • SLtalk.de - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.
  • HR-online.de - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.

France

  • 01 net - A note about Howard Look’s appointment.
  • SL Cosmos - An article about the event Autrans 2009 retransmitted in Second Life.
  • Redact – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.
  • Pierre Olivier Carles - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.
  • Emilie Ogez - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.
  • Tioufout - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.

Week Ending January 10, 2009

US

  • The Washington Post - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.
  • DCist - Posts about the launch of the Arlington County Government.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • The Baltimore Education Examiner - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.
  • The Atlanta Constitution Journal – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.
  • Media Post – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.
  • Government Technology - Government agencies are using Second Life to recruit new employees.
  • 1UP - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.
  • The Daily Record - People are turning to Second Life to escape the real world and how they can benefit.
  • The Globe and Mail - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.
  • The Mormon Times - Evaluates the Mormon Church becoming involved in Second Life.
  • The Sydney Morning Herald - Posts an article and an AP video about the protests in Second Life.
  • MSNBC’s Cosmic Log - Covers the American Astronomical Society ribbon cutting in Second Life.
  • KPCC Radio - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.

UK

  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • VNunet.com - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.
  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • BritainNews - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.
  • ITPRO - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.

Germany

  • Areagames.de - Published an article about Gore Verbinski planning to do a movie about the divorce story.
  • Nickpol.Twoday.net - Published a link with a video that shows Philip giving a talk in Second Life.
  • Fudder - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.
  • Lübecker Nachrichten.de - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.
  • 20minutes.ch - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.
  • SLinside.com - Published a link to a Led Zeppelin concert inworld.

France

  • Pocarles - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.
  • Angezanetti - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.
  • Territoire Digital - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.
  • Metalab3d - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.

Linden Lab News Archives

Here are links to the various Linden Lab websites where we catalog the press we receive.

Links To Previous Reports
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