Brands

External sources of listings of Brands in SL

• Wikipedia Businesses & Organizations http://en.wikipedia.org/wiki/Businesses_and_Organizations_in_Second_Life )This is not as complete or up-to-date as Tatreu and this wiki page.)
• Tateru's Blog lists 139 businesses and non-profits (July 2 07): http://nwn.blogs.com/nwn/2007/07/taterus-monday-.html
• June 2007 Update from K-Zero, now with "85 Brands in SL" and country, type and other information (only 60 shown on the SL Map): http://www.virtualworldsnews.com/2007/06/k_zeros_second_.html
• This blog http://www.kzero.co.uk/blog/?cat=2 lists brands in SL as well; but it's not very complete (they have Adidas but not Reebok).
• Very cool map of Brands in SL with pictures (but not very complete and no date for when it was assembled): http://content.zdnet.com/2346-12408_22-62330-1.html
• See also the New World Notes column "Tateru's Monday Reality Mix": http://nwn.blogs.com/nwn/2007/04/taterus_monday_.html
• Business Communicators blog has info on businesses in SL: http://freshtakes.typepad.com/sl_communicators/2007/06/two_education_e.html

Announced/public Brands

This is a list of brands that have either been announced or are in public spaces in Second Life. Please do NOT add to this list unless you are absolutely certain that one of those two cases is true! (Where known, Developer, launch date and URL to announcement are included.)

• 1-800-Flowers (06/07) http://blog.1800flowers.com/secondlife/
• Aarhof - a real Dutch mall brings it's 48 retailers into SL (3/07)
• Adidas (Rivers Run Red, 9/06)
• Aloft Hotel Suites (Electric Sheep 8/2006)
• Amazon Web Services (5/07)
• American Apparel (The Ad Option 6/2006)
• AOL (AOL Pointe, 1/2007)
• Astralcom (7/07): http://www.prweb.com/releases/2007/7/prweb538199.htm
• Australian Broadcasting Corporation (ABC) (3/07) [website]
• AVRO (Dutch TV, Magic Forest, 1/07)
• Bantam Dell Publishing (3/07)
• BBC Radio 1 (Rivers Run Red 5/2006)
• Bartle Bogle Hegarty(BBH) (Rivers Run Red 9/06)
• Best Buy Geek Squad (4/07: http://www.marketingvox.com/archives/2007/04/06/best-buy-puts-geek-squad-in-second-life/)
• Boer & Croon (Magic Forest, 1/07)
• CafePress (1/07)
• Calvin Klein (4/07)
• CareerBuilder (7/07): http://www.slnn.com/article/career-builder-/
• Cisco
• CNET (Millions of Us, 9/06)
• Coldwell Banker (Code4 Software, 3/06) http://money.cnn.com/2007/03/22/technology/fastforward_secondlife.fortune/index.htm
• Comcast (Jun 07, MOU)
• Costa Cruises (Jun 07)
• Crayon
• Deago (multinational beverage co, 6/07): http://www.escapistmagazine.com/news/view/72781-Drink-Giant-Delves-into-Second-Life
• Dell (IVM) Dell Island
• Duran Duran (Rivers Run Red)
• Essent (Dutch energy company, Magic Forest, 3/07)
• Gabetti (Italy, 3/07)
• GSD&M
• HR Block (3/07)
• IBM (12/2006)
• IFC
• ING Bank (2/07)
• ING Formula 1 (4/07) http://www.sportnetwork.net/main/s208/st115419.htm
• Inifinite Mind NPR (Infinite Vision Media)
• Intel (Girl in a Box, MoU)
• Intercontinental Hotels/Crowne Plaza (7/07)
• iWOOT (I Want One of Those) (7/07): http://iwoot.blogspot.com/
• Jean Paul Gaultier (4/07) http://www.emarketing.fr/Breves/ConsultBreve.asp?ID_Article=20606&t=Jean-Paul-Gaultier-parfume-Second-Life (in French)
• Kraft Foods/Phil Lempert (5/07, AMO)
• Leo Burnett (Millions of Us 9/06) Press Release - http://www.brandrepublic.com/bulletins/br/article/595241/leo-burnett-opens-v
• The Long Now Foundation will be bringing Brian Eno's 77 Million Paintings art exhibit to Second Life (Jun 07)
• Major League Baseball (Electric Sheep)
• Manpower (7/07): http://www.kzero.co.uk/blog/?p=864
• Make Magazine / Blog - http://www.makezine.com/blog/archive/2006/03/read_make_in_the_virtual_world.html
• Mercedes-Benz (anyMOTION, 3/07)
• Microsoft's Channel 10
• Microsoft http://valleywag.com/tech/microsoft-in-second-life/whats-in-the-blimp-a-bunch-of-hot-air-259135.php
• Microsoft Visual Studio (MoU, 5/07)
• Mrs. Jones (fashion designer, RRR, 2004)
• MTV
• NBA (ESC, Jun 07)
• NearlyFreeSpeech.Net (9/06)
• Nissan
• NTT Docomo (7/07)
• PA Consulting (RRR, 10/24/06)
• Penguin Books UK (7/07): http://www.uksfbooknews.net/?p=352&akst_action=share-this
• Philips Design (RRR)
• Playboy (ClearInk) http://www.eweek.com/article2/0,1759,2128956,00.asp
• Pontiac (Millions of Us, 10/23/06) http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=49948
• Popular Science
• Press Association (3/07)
• Ratepoint
• RCA Rockerfeller Center (12/06)
• Reebok (Rivers Run Red, 10/06)
• Reuters (check out their Second Life bureau http://secondlife.reuters.com/ 10/2006)
• Samsung (4/07, http://www.gearfuse.com/its-raining-samsung-phones-in-second-life/)
• Saxo Bank (Germany, 3/07)
• Sears (1/07 on IBM Islands)
• Second Lives , a video series for England's Channel 4 (Rivers Run Red): http://www.channel4.com/culture/microsites/S/second_lives/index.html
• Sky News (Jun 07) http://www.brandrepublic.com/login/News/655069/
• Sony/BMG (Media Island, Media (108, 111, 21)
• Sprint (4/07) SL: Sprint Center, http://www.hispanicprwire.com/news.php?l=in&id=8449&cha=1
• Student Travel Association (STA) (4/07): http://www.virtualstatravel.com/
• Sundance Channel (12/2006)
• Sun Microsystems (Millions of Us, press conference 9/27)
• Talpa (Dutch TV, Magic Forest, 2/07)
• TAM (Brazilian airline, 4/07: http://www.msnbc.msn.com/id/18079391/)
• Telstra (1/07)
• Telus
• Text 100 (8/2006)
• TMP International (2/07, TMP Island) http://freshtakes.typepad.com/sl_communicators/2007/05/tmp_worldwide_h.html
• Toyota Scion (Millions of Us 8/06): http://millionsofus.com/blog/archives/25
• UGS/Siemens (5/07) http://freshtakes.typepad.com/sl_communicators/2007/05/ugs_siemens_ent.html
• Unitrin Direct Auto Insurance (2/07)
• Vodafone (1/07)
• Virgin Music Japan (Japan, 3/07)
• Vivox
• Warner Bros Music (Millions of Us)
• Wells Fargo (fall 2005)
• WindUp Records (Seether - Millions of Us)
• Wirecard Bank AG (Germany) 5/07) http://www.sys-con.com/read/376549.htm
• Wired (Millions of Us, 10/3/06)

Consortia and Projects in SL

• Eolus (IBM, SAP, Implenia) (7/07) - real-world connections with SL: http://metaversed.com/05-jul-2007/eolus-project-opens-second-life-tomorrow

Other NonProfits and Government Organziations with Presence in SL

• American Cancer Society (Relay for Life)
• Centers for Disease Control (CDC)
• Creative Commons
• Diplo Foundation (Gvts. Switzerland & Malta) (5/07)
• Friends of the Urban Forest
• Global Giving
• Global Kids
• The Leukemia & Lymphoma Society
• Make-a-Wish Foundation
• Manchester (City of, England) (announced 2/22/07) Announcement
• NOAA (8/06)
• Swedish Embassy
• Tech Soup
• Uthango Social Investments (NGO, S. Africa, 7/07): SLURL to Uthango, http://www.ugotrade.com/2007/06/25/uthango-social-investments-leads-the-way-to-virtual-africa/
• Virtual Capitol Hill (ClearInk, 1/07)