Difference between revisions of "Linden Lab PR Update"

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=Information=
#REDIRECT [[:Category:Linden Lab PR Update]]
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.
 
=Linden Lab News Archives=
 
Here are links to the various Linden Lab websites where we catalog the press we receive.  (Not all of these are up-to-date, but we are constantly working on it.)<br>
 
[http://lindenlab.com/pressroom/news English] <br>
French<br>
[http://de.secondlife.com/whatis/press-releases German]<br>
Japanese<br>
[http://kr.secondlife.com/whatis/news Korean]<br>
 
=Weekly Reports=
 
 
In this section, you will find the media trends and press stories we are tracking in some of our key markets.
 
==Week Ending June 20, 2008==
 
Highlights:  We saw some great coverage this week. In the UK, a stand-out extensive piece appeared in the Financial Times as a result of Philip’s interview on his transition into his new role in the Digital Business section. In Germany, the team saw an article in Spiegel about a recovered alcoholic who turned to Second Life for support. In the US, we saw the results of an interview we arranged for Claudia with Education Week, where an article on the benefits of Second Life for K-12 educators appeared.
 
Key Coverage by Market
 
US Trends we’ve noticed:
 
--Overall, mainstream coverage has been positive. Educational uses of Second Life continue to be of interest, with universities creating presences and K-12 educators using the platform, as well as government organizations exploring the use of virtual worlds.
--We’ve seen a few articles that were somewhat negative, including one focusing on concerns of DMCA enforcement and one on ArcelorMittal’s technical difficulties.
Education Week posts a story on the benefits of Second Life for K through 12 educators. The team connected the journalist with educators as well as Claudia for an interview on the educational uses of the platform.
(subscription required)<br>
[http://online.wsj.com/article/SB121381628004885539.html The Wall Street Journal] posts an article on the “technical hiccups” encountered in ArcelorMittal’s shareholder meeting inworld. The UK team worked with Linden Lab to provide a statement to the Dow Jones reporter with a tight turnaround.<br>
[http://www.times-standard.com/business/ci_9632455 The Times-Standard] discusses the event NASA held in Second Life for the Mars landing of Phoenix to get the public more involved in NASA missions.<br>
[http://www.networkworld.com/community/node/29040 Network World] reports that the Cisco Live hub is now open in Second Life, with a Q&A with CEO John Chambers taking place inworld on June 24.<br>
[http://www.usinsurancenews.com/200806168780/Innovation/Aviva-USA-Uses-Second-Life-Island-to-Recruit-Agents.html U.S. Insurance News] reports that Aviva, a provider of life insurance, has launched a presence in Second Life for agent recruitment, education and training.<br>
[http://www.thestandard.com/news/2008/06/18/linden-lab-runs-trouble-dmca-issues The Industry Standard] discusses the DMCA policy and the concerns that Second Life content creators have about the enforcement of the policy.<br>
[http://www.medgadget.com/archives/2008/06/real_exercise_for_a_virtual_world.html MedGadget] reports on a Dutch company that has created a bike that allows Second Life users to control their avatar while getting some exercise.<br>
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9099038&intsrc=hm_list  ComputerWorld] presents an article on the use of Web 2.0 technologies for government to better communicate with constituents, including the use of Second Life.<br>
[http://www.thespec.com/News/Business/article/387706 The Hamilton Spectator] posts a news brief about ArcelorMittal’s shareholder meeting held in Second Life.<br>
[http://media.www.lsureveille.com/media/storage/paper868/news/2008/06/17/News/University.Establishes.Virtual.Presence.In.Second.Life-3382528.shtml The Daily Reveille], the newspaper at LSU, discusses the University’s plans to expand its presence in Second Life, offering more classes, research and outreach.<br>
[http://www.networkworld.com/news/2008/061708-ibm-project-big-green.html  Network World] presents an article on IBM’s green initiatives in Second Life with the Virtual Green Data Center.<br>
[http://news.uky.edu/news/display_article.php?category=0&artid=3640&type=1 The University of Kentucky News] reports on a student art exhibit in Second Life.<br>
 
 
UK Trends we’ve noticed:<br>
--Stories of employers and educational projects using Second Life have resonated well in the press, presenting new and interesting stories that are exploring the beneficial uses of virtual worlds, keeping the overall tone in the media positive.<br>
--We’ve seen articles expressing the need to experiment in virtual worlds, which position Second Life as lucrative platform. <br>
<br>
[http://www.ft.com/cms/s/0/8a3ab3ba-3ccf-11dd-b958-0000779fd2ac.html?nclick_check=1 Financial Times]: Great coverage from Philip’s interview with the Peter Whitehead.<br>
[www.management-issues.com/2008/6/13/research/managers-struggle-to-keep-tabs-on-gossipy-avatars.asp Management-issues.com] discusses the opportunities and challenges faced by employers in using virtual media such as Second Life to their advantage.<br>
[http://www.independent.co.uk/news/media/andrew-keen-on-new-media-847668.html The Independent] reports how journalists need to start using virtual media such as Second Life if journalism is to be ‘saved’.<br>
[http://www.pocket-lint.co.uk/news/news.phtml/15425/16449/view.phtml Pocket-Lint] reports by 2020 HP will be focusing on virtual communities such as Second Life.<br>
[http://www.birminghammail.net/lifestyle/family-life/education/2008/06/17/virtual-campus-a-film-hit-97319-21089183/ Birmingham Mail] reports how students at Birmingham City University have undertaken a research project which involves the recreation of their campus in Second Life.<br>
[http://www.itpro.co.uk/603624/hp-looks-to-virtual-collaboration ITPRO] reveals that HP research has predicted that virtual collaboration will be one of the most important themes over the next twenty years.<br>
[http://www.earthtimes.org/articles/show/advanced-content-servicesvstarr-online-talent,436358.shtml The Earth Times] discusses how Second Life will provide a platform for an internet based talent contest.<br>
[http://www.onrec.com/newsstories/22034.asp  Online Recruitment] reports that Yell has launched its first recruitment gadget ad. Yell has previously used Second Life as an innovative recruitment tool.<br>
[http://www.heacademy.ac.uk/news/detail/virtual_online_seminar_series Higher Education Academy] reports The Higher Education Academy’s Engineering Subject Centre will be holding a seminar in Second Life later this month.<br>
 
Germany Trends we have noticed:
--This week we’ve seen a very positive article, which appeared in Handelsblatt, one of the most important business newspapers. The article focuses on how companies can use Second Life as an internal communication tool.
--Another positive article dealt with the Dresdner Gemäldegalerie, a museum for classical paintings which is very famous around the world and which is rebuilt in Second Life.
--In general the mood in the press has been positive to neutral, with the absolute highlight example of Handelsblatt.
 
[http://www.handelsblatt.com/News/Unternehmen/IT-Medien/_pv/_p/201197/_t/ft/_b/1443657/default.aspx/kollege-avatar.html Handelsblatt.com] published a huge and very positive article about how companies can use Second Life as an internal tool. This article was picked up by [http://de.biz.yahoo.com/15062008/299/kollege-avatar.html Yahoo.de].
[http://www.spiegel.de/netzwelt/web/0,1518,560235-2,00.html  Spiegel] writes a very positive article about Second Life – in fact it is an article about a woman who used to be an alcohol addict, and through the American organization “Accelerated Recovery Center” in Second Life she is now clean for two years already.
[http://www.freiepresse.de/NACHRICHTEN/REGIONALES/1308872.html Freie Presse], a regional newspaper, has reported on the latest exhibition on Dresdner Gemäldegalerie, which was picked up by several other media like [http://www.magentanews.com/cache.asp?n=3588672 Nordkurier], [http://de.news.yahoo.com/ddp/20080616/ten-die-zwei-welten-der-dresdner-gemaeld-bea3593.html Yahoo.de] or [http://www.sachsen-fernsehen.de/default.aspx?ID=3886&showNews=237751 Sachsen-Fernsehen.de]. This is another positive article about the arts and culture topic  in Second Life.
[http://www.faz.net/s/RubE2C6E0BCC2F04DD787CDC274993E94C1/Doc~EC89D3E4DCF2F48148A498128FA1DF2CC~ATpl~Ecommon~Scontent.html Frankfurter Allgemeine Zeitung] writes about the social “community” Weblins, and that the creators expect up to one million users until the end of the year. After the hype about Second Life the requests around Weblins decreased though.
[http://www.theinquirer.de/2008/06/17/die_borg_wollen_sich_avatare_zulegen.html Theinquirer.net] reports in a short neutral article that Microsoft plans a virtual world for the X-Box.
 
 
Fränkischer Tag follows up on the philosophical week at University of Bamberg, which bears the title “Second Life, avatars, cyberworld. Is there a second life?”. The interesting articles deal with Second Life from a philosophical and a sociological perspective:
http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=h8dvqw0cxshgl3$lsz2-~ak&Hierarchie=4yu3jeexmyhsu~r9dd*qzbu&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_5
http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=479o$xjog*snc_ae0_9vtc7&Hierarchie=9_rzk-i*xml~$c8otysxcc-&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_1
 
Golem.de has published a short article about Meta, the Webkit porting tool. The editor explains that a company called Nuanti has developed it. Nuanti is backed by Linden Lab:
http://www.golem.de/0806/60353.html
 
France
 
Trends we’ve noticed:
• Coverage of recruitment in Second Life has started to take a negative tone, although the press still finds the topic of interest.
• Valeurs Actuelles presented a feature dedicated to the impact of cyber culture (video games, virtual world…) on children.
 
Children are in the centre of a feature in Valeurs actuelles. Between cyberaddiction, virtual worlds and video games, some professionals commented new trends.
http://www.blogdei.com/index.php/2008/06/15/3793-les-adolescents-sont-ils-cyberdependants
http://www.valeursactuelles.com/public/valeurs-actuelles/html/fr/articles.php?article_id=2731
 
Recruitment in Second Life begins to have negative feedback. If companies organized a lot of interviews, the finalization of the recruitment is more laborious. Nevertheless, Second Life is still a useful tool to identify relevant profile.
Le Point - Interview of Pierre Hervé Bazin, in charge of recruitment at Areva
http://www.lepoint.fr/actualites-economie/interview-pierre-herve-bazin-responsable-du-recrutement-france-d/916/0/252545
 
Lemondeinformatique.fr – After ‘speed recruiting’, ‘speed unemployement’
http://www.lemondeinformatique.fr/actualites/lire-chez-accenture-le--speed-recruiting--tourne-au--speed-chomage--maj-26313.html
 
A interesting topic in Ma Principauté.com that present the topic of the Philosophy test of the French School Leaving certificate: Is Art changing our perception of reality? Some official corrections mentioned Second Life.
http://www.monaco.maprincipaute.com/-Leurs-reponses-aux-grandes-questions-du-bac-philo-/re/actudet/actu_dep-648398------_actu.html
 
Interesting case study on how avatars could manage psychotherapy in Second Life
LePost – interview of Michael Stora
http://www.lepost.fr/article/2008/06/14/1208048_une-cure-virtuelle-psychanalyse-second-life-commentee-par-stora.html
 
New Second Life update and Shadow Draft project
Fluctuanet -  Second Life finally bellows to 2000
http://jeuxvideo.fluctuat.net/blog/31400-le-moteur-de-second-life-entre-enfin-dans-les-annees-2000.html
 
 
 
 
 
 
==Week Ending June 13, 2008==
 
 
Key Coverage by Market
 
 
US Trends:  Many reports on business uses of Second Life
 
[http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-secondlife_08met.ART.State.Edition2.468256f.html The Dallas Morning News] presents an article on using Second Life for higher education
 
[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/11/NSKF1142Q2.DTL The San Francisco Chronicle] presents a story about the San Jose Tech Museum using Second Life to gather exhibit ideas.
 
[http://www.linuxinsider.com/story/Virtual-Space-Travel-Part-1-One-Small-Step-63312.html LinuxInsider] discusses the use of Second Life for virtual space exploration and experimentation.
 
[http://www.planadviser.com/selling/article.php/2346 Planadviser] discusses Second Life as a potential tool for the financial industry to reach out to a younger, more tech-savvy generation.
 
[http://www.examiner.com/x-365-Web-550-Examiner~y2008m6d5-Virtual-Thursdays-Chapter-One The Examiner] posts an article from Suzanna Stinnet, author of “”Little Shifts,” about her experience in Second Life.
 
[http://www.slashgear.com/intel-demo-mid-remote-server-second-life-gaming-1111997.php SlashGear] mentions a demo of Second Life for Intel’s new Mobile Internet Device platform.
 
[http://www.networkworld.com/newsletters/web/2008/060908web2.html Network World] discusses the launch of two new virtual worlds, positioning Second Life as the leader of this growing space.
 
[http://www.networkworld.com/newsletters/web/2008/060908web2.html  WebCPA] reports on several CPA firms that have set up shop in Second Life, including Maryland Society of CPA’s “CPA Island.”
 
[http://www.intomobile.com/2008/06/10/second-life-now-available-on-mobile-phones.html IntoMobile] reports on Vollee’s announcement to bring Second Life to mobile phones.
 
[http://www.reason.com/news/show/124939.html Reason Online] discusses the new age of reason, citing Second Life and virtual worlds as liberated spaces for identity experimentation.
 
[http://www.insurancetech.com/blog/archives/2008/06/the_changing_st.html Insurance and Technology] mentions the marketing strategies of a few insurers in Second Life.
 
[http://kotaku.com/5014255/paralyzed-man-walks-in-second-life Kotaku] posts on the paralyzed Japanese man who was able to walk in Second Life.
 
 
 
UK Trends:  Many stories of business use of Second Life
 
[http://www.businessfeet.com/internet-marketing-news/items/obama-beats-clinton-in-both-election-and-website-traffic-1213186.html Business Feet] describes the impact of Internet marketing on the American presidential candidacy. Hillary Clinton is described as being involved in the virtual world
 
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61094&d=254&h=260&f=3 Marketing Week] reports on Random House which has launched a series of digital initiatives involving Second Life, which includes the creation of a digital warehouse which will store every book written by a Random House
 
[http://www.pocketgamer.biz/r/PG.Biz/news.asp?c=7205 Pocket Gamer.Biz] reports on popular online MMOs and virtual worlds, including Runescape, Habbo, Second Life and Club Penguin:
 
[http://www.onrec.com/newsstories/21966.asp Online Recruitment] describes the opportunity to do job-hunting via the mobile phone. Innovative employers are said to be recruiting through Second Life:
 
[http://www.hrzone.co.uk/cgi-bin/item.cgi?id=184678&d=1064&h=387&f=388&dateformat=%25o%20%25B%20%25Y HRZone] reports on using Web 2.0 online methods to attract or recruit employees, using technology such as Second Life
 
[http://www.familiesinbusiness.net/default.asp?title=ArcelorMittalwoosnextgenerationofshareholders&page=article.display&article.id=11604 Families in Business] reports on a shareholders meeting held by steel giant ArcelorMittal. While some will travel to sit in a large auditorium in Luxembourg, others will participate through Second Life:
 
[http://www.guardian.co.uk/society/2008/jun/10/secondlife.disability The Guardian] describes the work of a charity, which has set up an office in the Second Life. ‘Contact a Family’ helps the parents of disabled children to communicate and to access services:
 
[http://www.theinquirer.net/gb/inquirer/news/2008/06/09/3d-mouse-tips The Inquirer] describes the coming up of a mouse specially adapted to 3D computer models, web sites and virtual worlds. Linden Labs recently upgraded Second Life to support the innovative mouse, which is priced at $60
 
[http://www.techradar.com/news/computing/pc/weird-tech-ray-gun-microwaves-demonstrators-385251 Techradar] describes virtual brothels, for example brothel owner in Second Life who might make around $50k per year in real money by selling virtual sex
 
[http://www.egovmonitor.com/node/19244 eGov] monitor reports on Union Island (www.slunionisland.org), the Second Life home for trade unionists:
 
[http://www.nccmembership.co.uk/pooled/articles/BF_WEBART/view.asp?Q=BF_WEBART_302590 Principia] reports on businesses that have launched virtual worlds. The adoption of virtual worlds for the enterprise began picking up steam this year, buoyed by the success of Second Life, a 3D environment in the consumer space where people interact with one another as avatars
 
[http://www.eurogamer.net/article.php?article_id=145916 Eurogamer] describes a research by Strategy Analytics. The report suggests that 22 percent of all broadband users will register to a virtual world by 2018
 
[http://www.lxnews.co.uk/2008/06/liverpools-alive-with-the-sound-of-musicand-laughter/ LX News] reports on the Liverpool Sound City. It will be the first event to be simultaneously webcast on the hugely popular Second Life online platform
 
 
 
Germany Trends
-The Focus interview of Mark Kingdon caused some commotion in Germany, as the magazine published an online article with some incorrect quotes from Mark. Unfortunately these quotes were misinterpreted and put into a negative perspective<br>
-The Vollee release is still picked up by some publications<br>
-The IT publication Computerzeitung covered the findings of a research, which said that by 2017 every fifth broadband user will be in a virtual world<br>
 
<br>
On Monday Focus, one of the biggest German business magazines, published an interview with Mark. Unfortunately there is no online link available yet.  Other pick up in [http://satundkabel.magnus.de/buntes/artikel/second-life-chef-medialer-hype-hat-der-virtuellen-welt-geschadet.html Magnus.de], [http://www.portel.de/nc/nachricht/artikel/19224-second-life-chef-raet-firmen-zu-spaeterem-einstieg-in-virtuelle-welt/12/ Portel.de], [http://www.onlinekosten.de/news/artikel/30154/0/Second_Life_h%C3%A4lt_Firmen_vorerst_zur%C3%BCck Onlinekosten.de] and [http://www.die-topnews.de/firmen-sollen-second-life-noch-nicht-geschaeftlich-nutzen-310179 Die-Topnews.de]
 
The online portal [http://www.medienhandbuch.de/news/second-life-studie-70000-nutzer-im-archetyp-fuer-kommende-virtuelle-welten-13635.html medienhandbuch.de] has published an article about a research from “House of Research”. Their chief researcher Rolf Amann contacted OCTANE last year and asked for support. He conducted 500 interviews with German Residents. Unfortunately the article just talks about Second Life as the archetype of virtual worlds and not the findings. Despite of the hype cycle the numbers of active users have increased steadily:
 
The University of Bamberg is regularly hosting the “Hegelwochen”, named after the famous German philosopher. This year the event’s topic was “Second Life – Avatars – Cyberworlds. Is there a second life?”. The newspapers [http://www.fraenkischer-tag.de/cms/index.php?id=87&MappeCID=imbinl93_6~ii~i9siuwzcl&Hierarchie=vajs7~qwcl$fphig$9dy6c7&Seite=Regionales&SeiteSub=Feuilleton&Ank=artikel_1_6 Fränkischer Tag] and [http://www.coburgertageblatt.de/cms/index.php?id=803&MappeCID=2mepo7w1qkq*ag2e5jjopb_&Hierarchie=zbzy4fj~0$g0sa-lyeja7ec&Seite=Regionales&SeiteSub=Bayern&Ank=artikel_1_1 Coburger Tageblatt] published some articles about the event
 
[http://www.shortnews.de/start.cfm?id=712891 Shortnews.de], [http://www.infoweek.ch/news/nw_single.cfm?news_ID=18350&sid=0 Handy-mc.de] and [http://www.handy-mc.de/mobilfunk-news/artikel/2008/06/05/mit-dem-handy-in-die-welt-von-second-life-abtauchen.html Infoweek.ch] covered the Vollee release, that it is possible to have Second Life on your mobile phone
 
According to [http://www.ecin.de/news/2008/06/06/12002/ Ecin.de], Pixelpark regards Second Life as a serious game
 
[http://www.computerzeitung.de/articles/aktivitaet_in_virtuellen_welten_nimmt_zu:/2008024/31546484_ha_CZ.html?path=/articles/2008024/31546484_ha_CZ.html&art=/articles/2008024/31546484_ha_CZ.html&thes=&pid=ee54f3c7-0de1-40f5-bb23-2cfdf022aee5 Computerzeitung], one of the most important IT publications in Germany, quotes a study, which says that by 2017 every fifth user of a broadband access will use virtual worlds. Companies should consider this in their marketing strategies, according to “Strategy Analytics
 
 
France Trends<br>
-A lot of coverage to announce the meeting with ArcelorMittal in Second Life by the end of June<br>
-The great article published earlier last week in Challenges has a good echo in blogs and website<br>
 
 
A surprising announcement on the Virtual World Agencies French market Heaven Agency buys Extralab
[http://www.journaldunet.com/breve/28029/l-agence-heaven-rachete-extralab-specialiste-de-second-life.shtml Journaldunet.com]
[http://www.neteco.com/143592-marketing-heaven-prend-controle-extralab-effiliati.html neteco.com]
[http://www.mass-media.fr/guide/news_details.php?ref=080609180612RJEVR mass-media.fr]
 
Many publications relayed the ArcelorMital announcement.
ArcelorMittal is organising a meeting in SL with its CEO and stakeholders]
[http://www.boursica.com/?/depeches/lire1.php1/news/64344 boursica.com]
[http://www.fininfo.fr/fininfong/GetDerniereNews.event?lg=fr&urlAction=GetDerniereNews.event%3Flg%3Dfr&idnews=BNW080608_00005122&numligne=9&date=080609 fininfo.fr]
[http://www.euroinvestor.fr/news/shownewsstory.aspx?storyid=9864106 euroinvestor.fr]
[http://www.zonebourse.com/ARCELOR-MITTAL-A-13120/actualite/ARCELOR-MITTAL-A-ArcelorMittal-organise-sa-premiere-reunion-internationale-interactive-d-actionnaire-523375/ zonebourse.com]
[http://www.boursedirect.fr/news.php?id=419516&tn=2&tb=1&pl=6 boursedirect.fr]
[http://www.lesechos.fr/info/industrie/4737916.htm lesechos.fr]
 
Second Life is still a recruiting and training for companies
[http://www.autorecrute.com/actualite_automobile/actualite_automobile.php?ID=00079 Autorecrute.com] details how Michelin trains its team in Second Life
 
Michelin won Intraverse event first prize thanks to its traning tool in Second Life. 
[http://www.edubourse.com/finance/actualites.php?actu=41906 eduborse.com]
[http://www.journaldunet.com/solutions/breve/28071/remise-des-prix-intrablog-et-intraverse-2008-et-les-vainqueurs-sont.shtml journaldunet.com]
 
 
Japan Trends:  Philip Rosedale's Japanese Visit at the end of May resulted in the following press coverage.
 
Coverage from the Virtual Worlds Conference <br>
[http://www.4gamer.net/games/033/G003334/20080529043/ 4Gamer.net: Report on Virtual World Conference & Expo 2008, LL Chairman Phillip Rosedale stated, “virtual worlds will grow 100 times n scale.”   
 
[http://japan.cnet.com/blog/it_bigbang/2008/06/02/entry_27002071/ CNET Japan]: SL founder Phillip Rosedale gives first lecture in Japan. Virtual World, not a mere GUI, nor a mere business chance.
 
[http://itpro.nikkeibp.co.jp/article/NEWS/20080529/305209/ IT pro]: LL Chairman Phillip Rosedale talked about the current and future state of SL.
 
[http://pc.nikkeibp.co.jp/article/news/20080529/1003800/?set=tdnet PC Online]: (Same article as above)
 
[http://trendy.nikkeibp.co.jp/article/news/20080530/1013644/ Nikkei Trendy Net]
(Shorter version of the two articles above)
 
 
Here is coverage from the Business Roundtable with Philip and various community members and Solution Providers
[http://japan.cnet.com/news/media/story/0,2000056023,20374411,00.htm CNET Japan] : “The Japanese are good at reconstructing the real world and connecting it with sales and marketing opportunities” – SL Chairman.
 
[http://www.secondtimes.net/news/japan/20080602_ranking.html THE SECOND TIMES]
Because of the “Virtual World Conference & Expo 2008” held last week, our article updates have been slow, but at the same time our top page-view article was: “’The Japanese Market is important. We will enhance support’, SL founder and main SL players in Japan hold a opinion exchange session (roundtable).”
 
[http://journal.mycom.co.jp/articles/2008/06/02/sl3/ MYCOM Journal]: SL founder & Chairman Rosedale visits Japan, holds roundtable discussion.
 
[http://internet.watch.impress.co.jp/cda/news/2008/05/30/19767.html INTERNET Watch]: The Cabinet Office, Nihon Television, Hatake (musician) and others exchange views with founder of LL.
 
[http://www.itmedia.co.jp/news/articles/0805/30/news085.html IT media]: SL founder visits Japan for the first time, says “We will improve user-friendliness.”
 
[http://mainichi.jp/life/electronics/news/20080530mog00m100018000c.html Mainichi JP]: SL founder, Chairman Rosedale visits Japan. “Japan is an important market” – to create an enhanced structure.
 
 
Coverage from Roundtable -- Print
• Weekly Toyo Keizai (magazine, 6/14, w/photo) – Metaverse “Second Life” will enhance its services in Japan. They will increase the number of staff and start a Japanese telephone support, and will set up a server in Japan for faster connections. Japan is 4th in monthly time spent in-world after America, Germany and England, and is an important market with over 150 companies participating online. LL founder Phillip Rosedale said he wants to, “increase user-friendliness and gain more Japanese users.”
 
 
Coverage from the community party at Bar Tube in Tokyo:
 
[http://www.secondtimes.net/special/ THE SECOND TIMES] A link to featured segments on various topics discussed on VWCE2008.
 
[http://sl.impressrd.jp/e/2008/06/02/920 All-in-One Internet Magazine] LL founder Phillip Rosedale visits BarTube!

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