Difference between revisions of "Relay For Life of Second Life"
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Revision as of 17:38, 27 September 2013
What is Relay For Life?
- Relay For Life is the American Cancer Society's signature fundraising activity.
- It offers everyone in a community an opportunity to participate in the fight against cancer. Teams of people from all walks of life have fun while raising much-needed funds to fight cancer and raise awareness of cancer prevention and treatment.
- Teams of people camp out at a local high school, park, or fairground and take turns walking or running around a track or path.
- Each team is asked to have a representative on the track at all times during the event.
- Relays are an overnight event, up to 24 hours in length.
What is Relay For Life of Second Life?
- Relay For Life of Second Life (RFL of SL) is an annual activity that takes place in Second Life in July each year.
- Volunteers form or join teams to have fun while fundraising and raising awareness from mid-March through mid-July.
- In July teams build campsites and walk a track, just like in a Real World Relay.
- Since 2005, Relay For Life of Second Life has raised over $1 million USD for the American Cancer Society.
- In 2011, Relay For Life of Second Life raised over $374,000 for the American Cancer Society.
- Relay For Life has become an international movement in RL and in SL. In 2011 participants from over 80 countries took part in Relay For Life of Second Life.
History of Relay For Life
- The American Cancer Society's real world Relay For Life began in Tacoma, Washington in May 1985.
- Dr. Gordy Klatt, a Tacoma colorectal surgeon, decided to personally raise money for his local American Cancer Society office and show support for his patients by doing something he enjoyed – running marathons.
- Dr. Klatt ran for 24 hours around the track at Baker Stadium at the University of Puget Sound in Tacoma. He ran for more than 83 miles. Nearly 300 of his friends, family, and patients watched and friends donated $25 to run or walk with him for 30 minutes. His efforts raised $27,000 to fight cancer.
- Over the next few months, he pulled together a small committee to plan the first team relay event, and in 1986, with the help of Pat Flynn – now known as the 'Mother of Relay' – 19 teams took part in the first team Relay event 'City of Destiny Classic 24-hour Run Against Cancer' on the track at the historic Stadium Bowl and raised $33,000.
History of Relay For Life of Second Life
- 2004 the first volunteer driven fundraiser for the American Cancer Society ever in Second Life
- Avatars: 99
- Total raised: US$2,000
- 2005 The first Relay For Life of Second Life took place on Saturday, August 27 and Sunday, August 28, 2005. It started at 5pm SL time. It was the brainchild of Jade Lily (who in real life was an airman called Keith Morris) and was reported in the The New York Times in an article called 'Letting your fingers do the running'.
- Total raised: US$5,000
- Avatars: 315
- Laps: 817
- Sims: 6
- Course Length: 2,500 meters
- Distance Walked: 2,042,500 meters
- 2006 The second Relay For Life of Second Life took place on Saturday, July 22 through Sunday, July 23. It started on Saturday at 5pm SL time. It was again organized by Jade Lily, and the track was laid out over 12 sims representing the different countries of the world.
- Total raised: US$41,000
- Avatars: 1570
- Sims: 12
- Laps Walked: 2,047
- Course Length: 4,065 meters
- Distance Walked: 8,321,055 meters
- 2007 The third Relay For Life of Second Life took place on Saturday, July 21 through Sunday, July 22, 2007. The Event Chair was Fayandria Foley.
- Theme: Quest for a Cure
- Total raised: US$118,500
- Avatars: 1831
- Sims: 32
- Laps Walked: 1,519
- Course Length: 12,140 meters
- Distance Walked: 18,432,891 meters
- 2008 The fourth Relay For Life of Second Life took place on Saturday, July 19 through Sunday, July 20, 2008. It took place over 33 sims laid out in the shape of an 'H'. The Event Chair was Fayandria Foley and the Event Co-Chair was David Jacobs.
- Theme: Heroes
- Total raised: US$215,000
- Avatars: 2230
- Sims: 35
- Laps Walked: 3,441
- Course Length: 8,379 meters
- Distance Walked: 28,826,107 meters
- 'Video: Part 1'
- 'Video: Part 2'
- 'Video: Part 3'
- 2009 The fifth Relay For Life of Second Life took place on Saturday, July 18 through Sunday, July 19, 2009. The Event Chair was Fayandria Foley, and there were four co-Chairs: Tayzia Abattoir, Nuala Maracas, Stella Costello, who was succeeded halfway by Charlene Trudeau, and Belle Loll.
- Theme: One World, One Hope
- Total raised: US$274,000 (corrected figure)
- Avatars: 1913
- Sims: 36
- Laps Walked: 2,155
- Course Length: 11,907 meters
- Distance Walked: 25,650,536 meters
- 'Video: Part 1'
- 'Video: Part 2'
- 2010 The sixth Relay For Life of Second Life took place on Saturday, July 17 through Sunday, July 18, 2010. The Event Chair was Tayzia Abattoir and the Event Co-Chairs were Nuala Maracas and MamaP Beerbaum.
- Theme: Wishing on a Cure
- Total raised: US$222,804
- Avatars: 1579
- Sims: 36
- Laps Walked: 2,676
- Teams: 139
- Luminaria Lit: 7,271
- 'Video'
- 2011 The seventh Relay For Life of Second Life took place on Saturday, July 16 through Sunday, July 17, 2011. The Event Chair was Mamap Beerbaum and the Event Co-Chair was Dwen Dooley.
- Theme: Seasons of Hope
- Total raised: US$375,000
- Avatars: 2140
- Sims: 44
- Laps Walked: 3,846
- Teams: 144
- Luminaria Lit: 4,821
- 'Video'
- 2012 The eighth Relay For Life of Second Life took place on Saturday, July 14 through Sunday, July 15, 2012. The Event Chair wasMamap Beerbaum and the Event Co-Chairs were Dwen Dooley and Nikki Mathieson.
- Theme: Time For A Cure
- Total raised: US$375,385
- Avatars: 1,741
- Sims: 40
- Laps Walked: 2,978
- Teams: 155
- Luminaria Lit: 3,843
- 'Video'
- 2013 The ninth Relay For Life of Second Life will take place on Saturday, July 13 through Sunday, July 14, 2013. The Event Chair was Nikki Mathieson and the Event Co-Chairs were Dwen Dooley and Serina Juran.
- Theme: Celebrating 100 Years of Hope
- Total raised: US$393,000
- Avatars: 3,549
- Sims: 40
- Laps Walked: 2,898
- Teams: 200
- Luminaria Lit: 3,334
- 'Video'
- 2014 The 10th Relay For Life of Second Life will take place on Saturday, July 19 through Sunday, July 20, 2014. The Event Chair is Nikki Mathieson.
- Theme: A Journey of Promise
source data 2004-2013: 'History of Relay For Life in Second Life'
source data 2014: 'RelayForLifeofsecondlife.org'
Frequently Asked Questions
Q: Where can I go (inworld) to receive information about Relay For Life or for cancer support?
A: Visit the American Cancer Society Island [1]
Q: Why does Relay For Life take place overnight?
A: The significance of daytime and nighttime coincides with the journey that all cancer patients go through. A much-used slogan is 'Cancer doesn't sleep and neither do we'.
Q: How does this Relay differ from Relay For Life in real life?
A: The main difference is location. Residents form teams, set up and decorate campsites, and sell small items to help raise money just like at a local relay. Since this is a virtual environment however, there are some activities that are special to Second Life, such as, snail races and sailboat races.
Q: Relay For Life is an activity of the American Cancer Society. Is it just for Americans?
A: Relay For Life is international. In real life, Relay For Life is licensed to national cancer societies in 19 countries outside the United States, and the American Cancer Society's International Relay For Life Program provides training and technical assistance to licensees. In Second Life, participation by residents from other countries is growing, with avatars from over 80 real life countries taking part in 2011.
Q: Why should people from other countries donate Lindens to an American cause?
A: The American Cancer Society is becoming one of the global leaders in the fight against cancer and in cancer information, participating in many global forums and alliances every year. Approx. 12-15% of Lindens donated to Relay For Life of Second Life are used to support the international Relay For Life program.
Q: How can I be sure my Lindens will get to the right place?
A: Learn how our donation kiosks and vendors work: [2]
Q: Where does my Relay For Life donation go?
A: See: [3]
Q: Is it possible to fundraise outside the Relay For Life season?
A: In Second Life, the committee encourages volunteers to take a break between August and February. But off-season/year-round fundraising for the American Cancer Society is permitted in some circumstances. For offseason vendors and/or kiosks, contact Gem Sunkiller.
Relay For Life of Second Life 2014
- Theme: A Journey of Promise
- Planning Committee
- Event Chair: Nikki Mathieson
- Event Co-Chairs: TBA
Planning Committee Information: [4]
- Key dates
View key dates here: [5]
Relay For Life of Second Life Fundraising Guidelines
This is an online virtual fundraiser, unlike any other. If there are any questions about these guidelines, please contact the RFL of SL Event Chair and/or Co-Chair to discuss. There may be times of special circumstances considering the platform that we are utilizing to fundraise.
For the detailed guidelines, visit our Guidelines page: [link not available]
Articles
- 2005
- 2006
- 'Tao's Thoughts on Second Life' by Tao Takashi, July 16, 2006
- 'Why Walk? Virtual Walkathon Helps Raise Money For Cancer Research' by Stephen Totilo, MTV News, July 20, 2006
- Relay for Life: Aimee's Build Crew, by Aimee Weber, Second Life Insider, July 21, 2006
- 'Running for Life' by Wagner James Au, New World Notes, July 22, 2006
- 'Virtual Relay for Life nets $38,000 for American Cancer Society!' by Rik Panganiban, The Click Heard Around the World, July 24, 2006
- 'Second Life Fundraising: Philanthropy Dips Its Toe Into Virtual Worlds' by Tom Watson, onPhilanthropy, July 26, 2006
- 2007
- 2008
- 2009
- 'American Cancer Society Relay For Life Of Second Life Marks Milestone Year In Virtual World', Medical News Today, July 9, 2009
- 'Relay for Life of Second Life is International!', Best of Second Life (BOSL), June 2009
- 'Relay for Life of Second Life is International!', SL-Newspaper, June 29, 2009
- 'American Cancer Society Relay For Life Of Second Life Marks Milestone Year In Virtual World', Medical News Today, July 9, 2009
- 'Virtual Relay For Life fundraiser in Second Life' by Benny Evangelista, San Francisco Chronicle (SF Gate), July 17, 2009
- 'Annual Second Life Relay For Life to raise funds for cancer research this weekend' by Tateru Nino, Massively, July 17, 2009
- 'Can Second Lifers Raise a Quarter Million US$ to Fight Cancer This Year? UPDATE: Yes We Can!' by Wagner James Au, New World Notes, July 17, updated July 19, 2009
- 2009 Second Life Relay for Life raises a quarter million dollars (and climbing)! by Rik Riel, The Click Heard Around the World, July 19, 2009
- 'Relaying for a Good Cause: RFL in SL' by Dulcie Mills, Rezlibris, July 2009
- 'Open Forum: How Can Second Life's Relay Raise Over $500,000 in 2010?' by Wagner James Au, New World Notes, July 21, 2009
- 'Relay for Life Shatters Records', Best of Second Life (BOSL), July 24, 2009
- 'Relay for Life Shatters Records, Raises Over $270,000 to Fight Cancer', SL Newspaper, July 25, 2009
- 'Compassionate Redheads Win 2009 Spirit of Relay Award' by Bixyl Shuftan, SL Newspaper, August 2, 2009
- 'Relay for Life 2009 Final Results' Best of Second Life (BOSL), August 2009
- 'Relay for Life of Second Life goes to National Summit', SL Newspaper, August 15, 2009
- 'Brother and Sister Team Up in Second Life to Support Relay for Life' by Nazz Lane, SL Newspaper, September 7, 2009
- 'For the Love of Relay for Life', by Isadora Fiddlesticks, Avenue Magazine, September, 2009 - online version of the special SLCC 2009 print edition
Videos
- 2007
- 'Second Life Relay For Life Demo SXSW 2007' by 'acshp', a video of the presentation given by Keith Morris at SXSW 2007 in Austin, TX
- 'SLRFL 2007 Survivor's Lap' by Moo Money, 2007
- [http://www.youtube.com/watch?v=VRxnNEbLiM0 'Relay for life in Second life 2007' by MarkTwain White, 2007
- 'Relay for Life in Second Life 2007' by VoiceOverDream March 25, 2008
- 2008
- 'Relay for Life Sims Tour Part 1' by MarkTwain White, 2008
- 'Relay for Life Sims Tour Part 2' by MarkTwain White, 2008
- 'Relay for Life Sims Tour Part 2' by MarkTwain White, 2008
- 'Second Life Relay for Life (SLRFL) 2008' by Jovana Qinan, July 26, 2008
- 'Second Life for Relay for life 2008' by VoiceOverDream July 31, 2008
- 2009
- 'Treet TV coverage of Relay For Life of Second Life'
- 'Relay For Life Giant Snail Race in Second Life - March 21 2009' by SLCNfan, promotional video, March 18, 2009
- 'Giant Snail Relay for Life 09' by waelyatenk, April 15, 2009
- 'Relay For Life 2009 in Second Life' by MarkTwain White, July 2009
- 'Elf Circle at RFL09' by Serina Juran, July 16, 2009
- 'Cancerland at Relay For Life, 2009, by rmazar, July 18, 2009
- 'Relay for Life Charity Video: Believe in the Dream', by waelyatenk, July 19, 2009
- 'New Babbage - SL Relay For Life 09', by Lokiboy, July 20, 2009
- '2009 Gorean Relay For Life Part 1 HD', by spectralglider, July 22, 2009
- 'Relay For Life in Second Life -- Tour (Part One)' by MarkTwain White, September 18, 2009
- 'Relay For Life in Second Life -- Tour (Part Two)' by MarkTwain White, September 18, 2009
Links
- Event Website: RelayForLifeofSecondLife.org
- Relay For Life Website: RelayforLife.org
- RFL of SL Wiki: http://en.wikipedia.org/wiki/Relay_For_Life
- RFL of SL Official Blog: rflofsl.blogspot.com
- Find us on Facebook: facebook.com/rflofsl
- Follow us on Twitter: twitter.com/RelayForLife_SL
Pictures
- Volunteer pictures on Flickr
- Second Life Relay For Life 2006 pictures by Dedric Mauriac
- Second Life Relay For Life 2007 pictures by Dedric Mauriac
- Second Life Relay For Life 2007 pictures by Tao Takashi
- Second Life Relay For Life 2008 pictures by Dedric Mauriac
- RFL of SL 2008 pictures by IshtarAngel Micheline
- RFL of SL 2009 pictures by IshtarAngel Micheline
- RFL of SL 2010 pictures by IshtarAngel Micheline
- RFL of SL 2011 pictures by IshtarAngel Micheline
UPDATED September 27, 2013