Difference between revisions of "Cylindrian Rutabaga"
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'''Objective:''' Explain who Cylindrian is, how to get free secret song download and where to find the upcoming show schedule | '''Objective:''' Explain who Cylindrian is, how to get free secret song download and where to find the upcoming show schedule | ||
'''Metric:''' website traffic | '''Metric:''' website traffic | ||
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[[Image: | '''CD Sticker''' | ||
[[Image:|thumb|]] | |||
'''Audience:''' People who buy CDs at real life shows | '''Audience:''' People who buy CDs at real life shows | ||
'''Objective:''' Connect them to Cylindrian's Joint (link to slurl used on sticker) in Second Life where they can find more information about music, shows and all things Cylindrian. | '''Objective:''' Connect them to Cylindrian's Joint (link to slurl used on sticker) in Second Life where they can find more information about music, shows and all things Cylindrian. | ||
'''Metric:''' SLurL traffic | '''Metric:''' SLurL traffic | ||
---- | ---- | ||
Band Sticker | '''Band Sticker'''[[Image:|thumb|]] | ||
Audience: Fans who want to stick my name on their favorite vehicle, laptop, instrument or other hard surface | '''Audience:''' Fans who want to stick my name on their favorite vehicle, laptop, instrument or other hard surface | ||
Objective: Give fans a way to show their connection to my music | '''Objective:''' Give fans a way to show their connection to my music | ||
Metric: Seeing this sticker on someone's laptop makes it all worth it! | '''Metric:''' Seeing this sticker on someone's laptop makes it all worth it! | ||
---- | ---- | ||
Grace Notes Blog | '''Grace Notes Blog''' [[Image:|thumb|]] | ||
Audience: Fans who want to keep up with the latest | '''Audience:''' Fans who want to keep up with the latest | ||
Objective: the latest news updates for both Grace and Cylindrian | '''Objective:''' the latest news updates for both Grace and Cylindrian | ||
Metric: Seeing this sticker on someone's laptop makes it all worth it! | '''Metric:''' Seeing this sticker on someone's laptop makes it all worth it! | ||
---- | ---- | ||
ReverbNation page | '''ReverbNation page''' [[Image:|thumb|]] | ||
Audience: music fans from all other the world | '''Audience:''' music fans from all other the world | ||
Objective: give fans a hive of Grace/Cylindrian activity – bio, schedule, sample songs, photos, twitter, press | '''Objective:''' give fans a hive of Grace/Cylindrian activity – bio, schedule, sample songs, photos, twitter, press | ||
---- | ---- | ||
MySpace page – | '''MySpace page''' – [[Image:|thumb|]] | ||
Audience: music fans from all other the world | '''Audience''': music fans from all other the world | ||
Objective: a collection of songs, groups and news for fans to enjoy like a big ice cream sundae | '''Objective:''' a collection of songs, groups and news for fans to enjoy like a big ice cream sundae | ||
Revision as of 13:49, 29 July 2008
Hailing from Atlanta, GA, Grace Buford shares her soulful music with her fans all over the world. Sometimes she catches a plane to perform in a far-flung location, and sometimes, she just logs in to Second Life as Cylindrian Rutabaga.
Grace considers Second Life to be a tool that empowers her real life career as a musician, teacher and mentor.
As fans browse her CDs and mingle asking for autographs after her live performances in real life, Grace is often asked, "Who is this Cylindrian character anyway?"
To connect the dots between her presence in Second Life and her real life career, Cylindrian uses the inSL logo on her promotional materials that she uses to connect her fans with all the opportunities to experience her music regardless of location – in person, in Second Life, by CD or mp3.
Promotional Postcards
Audience: People who attend shows in real life and have probably never been in Second Life Objective: Explain who Cylindrian is, how to get free secret song download and where to find the upcoming show schedule Metric: website traffic
CD Sticker [[Image:|thumb|]] Audience: People who buy CDs at real life shows Objective: Connect them to Cylindrian's Joint (link to slurl used on sticker) in Second Life where they can find more information about music, shows and all things Cylindrian. Metric: SLurL traffic
Band Sticker[[Image:|thumb|]] Audience: Fans who want to stick my name on their favorite vehicle, laptop, instrument or other hard surface Objective: Give fans a way to show their connection to my music Metric: Seeing this sticker on someone's laptop makes it all worth it!
Grace Notes Blog [[Image:|thumb|]] Audience: Fans who want to keep up with the latest Objective: the latest news updates for both Grace and Cylindrian Metric: Seeing this sticker on someone's laptop makes it all worth it!
ReverbNation page [[Image:|thumb|]] Audience: music fans from all other the world Objective: give fans a hive of Grace/Cylindrian activity – bio, schedule, sample songs, photos, twitter, press
MySpace page – [[Image:|thumb|]] Audience: music fans from all other the world Objective: a collection of songs, groups and news for fans to enjoy like a big ice cream sundae