Marketing White Papers
This page is a place to list documents that describe business practices, business uses of Second Life, and similar documents. (This is not a place to post technical documents.)
Please provide author, title, date, a brief description, and a link to the document. link title
Title: Making Learning Fun and Social
Author: Anders Gronsted
Date: April/May 2008
Description: A new generation of digital natives are entering your workforce and market and their media experiences are more defined by The Sims and World of Warcraft rather than television. Are you ready for them? If this is something you've been pondering, but haven't /done/ anything about, my latest Elearning Magazine (April/May 08) on virtual world learning might provide some useful strategic insights for your organization.
Title: Doing Business In Second Life
Author: Jason Hull with thanks to AC Capehart, Betsy Linden, Peter Finn, Rick Hamilton, and many others.
Date: 3/17/2008
Description: Second Life and virtual worlds are rapidly growing in popularity, but as many are finding, the path to virtual world riches is scattered with the husks of unsuccessful startup attempts. This paper examines Second Life, its economics, business models, and looks at considerations for conducting business in Second Life with a view towards long-term stability rather than short-term profits. Distributed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States license.
Title:
Leave your parachute at home: Seven tips for real-world businesses in Second Life
Authors: Elastic Collision, Aaron Delwiche, Jennifer Henderson
Date: 2/12/08
Description: Based on a comprehensive survey of more than 800 respondents, this paper discusses seven pieces of advice that Second Life residents would give to real-world organizations who are planning to set up shop in the virtual world.
Title:
The Virtual Brand Footprint: The Marketing Opportunity in Second Life
Authors: combinedstory, DMD New York, Market Truths
Date: 8/22/07
Description: "The Virtual Brand Footprint: The Marketing Opportunity in Second Life" is an exhaustive survey and analysis of Second Life builds and virtual worlds strategy. It includes an extensive appendix and resources relating to Second Life and virtual worlds.
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