Market Data Demographic Studies

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Want to learn more about what the Residents of Second Life do in Real Life?

Check out the following reports from different research companies. If you know of other reports that are not listed here, please feel free to add links to them.

(Please note: the opinions in these reports do not reflect the opinions of Linden Lab. Linden Lab is not responsible for the accuracy of the data in these reports.)

Article Source Date
Service Metrics Linden Lab Current
Usage statistics Linden Lab Current
Psychographic Segments and Media Consumption (Q1 2009) Market Truths Mar 2009
Real Life Brands in Second Life (Q3 2008) Market Truths Nov 2008
Second Life Entertainment Market (Q2 2008) Market Truths Sep 2008
Second Life Wearables Market (Q1 2008) Market Truths Apr 2008
Psychographic Segments and Media Consumption (Q1 2008) Market Truths Mar 2008
Real Life Brands in Second Life (Q3 2007) Market Truths Oct 2007
Second Life Entertainment Market (Q2 2007) Market Truths Jul 2007
Real Life Brands in Second Life (Q1 2007) Market Truths Mar 2007
SL Buildings and Real Estate Market (Q1 2007) Market Truths Mar 2007
SL Women's Clothing Market (Q4 2006) Market Truths Jan 2007
The Second Life of Virtual Reality EPN (Netherlands) Dec 2006
Introductory Analysis Social Research Foundation
Main Reports Page Market Truths

Since Feb 09, this data is being published daily in a different format and is available from Economic Statistics. About 6 weeks of prior data is available.

LL Key Metrics by Month Files
September ExcelOpenDocGoogle Docs
August ExcelOpenDocGoogle Docs
July ExcelOpenDocGoogle Docs
June ExcelOpenDocGoogle Docs
May ExcelOpenDocGoogle Docs
April ExcelOpenDocGoogle Docs
March ExcelOpenDocGoogle Docs
February ExcelOpenDocGoogle Docs
January Excel