Difference between revisions of "Cylindrian Rutabaga"

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Hailing from Atlanta, GA, Grace Buford shares her soulful music with her fans all over the world. Sometimes she catches a plane to perform in a far-flung location, and sometimes, she just logs in to Second Life as Cylindrian Rutabaga.
'''Hailing from Atlanta, GA,''' Grace Buford shares her soulful music with her fans all over the world. Sometimes she catches a plane to perform in a far-flung location, and sometimes, she just logs in to Second Life as Cylindrian Rutabaga.
   
   
Grace considers Second Life to be a tool that empowers her real life career as a musician, teacher and mentor.
'''Grace considers Second Life''' to be a tool that empowers her real life career as a musician, teacher and mentor.
   
   
As fans browse her CDs and mingle asking for autographs after her live performances in real life, Grace is often asked, "Who is this Cylindrian character anyway?"
As fans browse her CDs and mingle asking for autographs after her live performances in real life, Grace is often asked, "Who is this Cylindrian character anyway?"
   
   
To connect the dots between her presence in Second Life and her real life career, Cylindrian uses the inSL logo on her promotional materials that she uses to connect her fans with all the opportunities to experience her music regardless of location – in person, in Second Life, by CD or mp3.
'''To connect the dots''' between her presence in Second Life and her real life career, Cylindrian uses the inSL logo on her promotional materials that she uses to connect her fans with all the opportunities to experience her music regardless of location – in person, in Second Life, by CD or mp3.
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Promotional Postcards – thumbnail of postcard – link to full size image - link to template
'''Promotional Postcards''' [[Image:BumpStickr-15a.jpg|thumb|]]
Audience: People who attend shows in real life and have probably never been in Second Life
'''Audience:''' People who attend shows in real life and have probably never been in Second Life
Objective: Explain who Cylindrian is, how to get free secret song download and where to find the upcoming show schedule
 
Metric: website traffic
'''Objective:''' Explain who Cylindrian is, how to get free secret song download and where to find the upcoming show schedule


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[[Image:BumpStickr-15a.jpg|thumb|CD Sticker]]  
'''CD Sticker'''[[Image:BumpStickr-15a.jpg|thumb|]]  
Audience: People who buy CDs at real life shows
 
Objective: Connect them to Cylindrian's Joint (link to slurl used on sticker) in Second Life where they can find more information about music, shows and all things Cylindrian.
'''Audience:''' People who buy CDs at real life shows
Metric: SLurL traffic
 
'''Objective:''' Connect them to Cylindrian's Joint (link to slurl used on sticker) in Second Life where they can find more information about music, shows and all things Cylindrian.
 
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Band Sticker
'''Band Sticker'''[[Image:BumpStickr-15a.jpg|thumb|]]
Audience: Fans who want to stick my name on their favorite vehicle, laptop, instrument or other hard surface
Objective: Give fans a way to show their connection to my music
'''Audience:''' Fans who want to stick my name on their favorite vehicle, laptop, instrument or other hard surface
Metric: Seeing this sticker on someone's laptop makes it all worth it!
 
'''Objective:''' Give fans a way to show their connection to my music
 
'''Comment''' Seeing this sticker on someone's laptop makes it all worth it!
 
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Grace Notes Blog – thumbnail of blog banner – link to her page
'''Grace Notes Blog''' [[Image:BumpStickr-15a.jpg|thumb|]]
Audience: Fans who want to keep up with the latest
 
Objective: the latest news updates for both Grace and Cylindrian
'''Audience:''' Fans who want to keep up with the latest
Metric: Seeing this sticker on someone's laptop makes it all worth it!
 
'''Objective:''' the latest news updates for both Grace and Cylindrian
 
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ReverbNation page – thumbnail of her picture on that page  – link to her page
'''ReverbNation page''' [[Image:BumpStickr-15a.jpg|thumb|]]
Audience: music fans from all other the world
 
Objective: give fans a hive of Grace/Cylindrian activity – bio, schedule, sample songs, photos, twitter, press
'''Audience:''' music fans from all other the world
 
'''Objective:''' give fans a hive of Grace/Cylindrian activity – bio, schedule, sample songs, photos, twitter, press
 
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MySpace page – thumbnail from her site – link to her page
'''MySpace page'''  [[Image:BumpStickr-15a.jpg|thumb|]]
Audience: music fans from all other the world
Objective: a collection of songs, groups and news for fans to enjoy like a big ice cream sundae
'''Audience''': music fans from all other the world
 
'''Objective:''' a collection of songs, groups and news for fans to enjoy like a big ice cream sundae

Latest revision as of 14:04, 29 July 2008

Hailing from Atlanta, GA, Grace Buford shares her soulful music with her fans all over the world. Sometimes she catches a plane to perform in a far-flung location, and sometimes, she just logs in to Second Life as Cylindrian Rutabaga.

Grace considers Second Life to be a tool that empowers her real life career as a musician, teacher and mentor.

As fans browse her CDs and mingle asking for autographs after her live performances in real life, Grace is often asked, "Who is this Cylindrian character anyway?"

To connect the dots between her presence in Second Life and her real life career, Cylindrian uses the inSL logo on her promotional materials that she uses to connect her fans with all the opportunities to experience her music regardless of location – in person, in Second Life, by CD or mp3.


Promotional Postcards

BumpStickr-15a.jpg

Audience: People who attend shows in real life and have probably never been in Second Life

Objective: Explain who Cylindrian is, how to get free secret song download and where to find the upcoming show schedule


CD Sticker

BumpStickr-15a.jpg

Audience: People who buy CDs at real life shows

Objective: Connect them to Cylindrian's Joint (link to slurl used on sticker) in Second Life where they can find more information about music, shows and all things Cylindrian.


Band Sticker

BumpStickr-15a.jpg

Audience: Fans who want to stick my name on their favorite vehicle, laptop, instrument or other hard surface

Objective: Give fans a way to show their connection to my music

Comment Seeing this sticker on someone's laptop makes it all worth it!


Grace Notes Blog

BumpStickr-15a.jpg

Audience: Fans who want to keep up with the latest

Objective: the latest news updates for both Grace and Cylindrian


ReverbNation page

BumpStickr-15a.jpg

Audience: music fans from all other the world

Objective: give fans a hive of Grace/Cylindrian activity – bio, schedule, sample songs, photos, twitter, press


MySpace page

BumpStickr-15a.jpg

Audience: music fans from all other the world

Objective: a collection of songs, groups and news for fans to enjoy like a big ice cream sundae