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While these are suggestions were originally written for a Resident fashion business, they're good general advice if you retail in Second Life. Help keep this page updated!


While these are suggestions were originally written for a resident fashion business, they're good advice for ANY retailer in Second Life.
== Inworld marketing ==


=In-world marketing=
=== Free ===
==Free==
* First of all you need a main store or office. This can be something you rent, but you're likely going to want it for a while if you're successful. This is the place you will send all your customers to through landmarks.
* Put landmarks in with your items when you sell them. Referrals are a big and FREE way to gain loyal customers.
* Make an update or support group.  Loyal customers will want to know when you put out something new, run an exclusive sale or make special offers. Make sure to [[Inviting residents to join your business group|invite your visitors and customers to your group]].
* Make sure your parcel is listed in '''SL Search'''. Actually it's not free, but can be considered as a free service because of a tiny fee.
* Refine your parcel details (name, description) and contents to obtain a higher position in SL Search in a clean way, compliant with LL TOS.
* List your business by joining [[Brands|the free business listings]]. Some directories have in-world browsing capabilities.


==Paid==
* First of all, you need a main store or office. This can be something you rent, but you're likely going to want to own a reliable location if you're successful. This is the place you will send all your customers to through landmarks.
* Make some great ads and put in magazines (see the list below) - it's usually cheap.
* Include landmarks with your items when you sell them. Referrals and repeat sales are big and ''free'' ways to gain loyal customers.
* Rent small shops/offices in big clubs with lots of traffic but be smart about visibility and location. Location is everything here. People love to zoom out and window shop with their cameras while their avatar is dancing the night away. A good example of this can be seen at the popular hotspot [http://slurl.com/secondlife/Amanohashidate/34/201/21 Suckers Club & Mall].
* Make an update or support group. Loyal customers will want to know when you put out something new, run an exclusive sale, or make special offers. Make sure to [[Inviting residents to join your business group|invite your visitors and customers to your group]].
* Post a classified with a high enough $ amount to get you in the top five of your keywords (hat, accessory, whatever). With the right keywords, this can pay off in David Spade.
* Make sure your [[Viewerhelp:About_Land_-_Options|parcel is listed in Viewer search]].
* Use in-world ad-boards to publish your ads, a standalone ones or within a global network ([http://www.slbiz2life.com/en/adfusion.html AdFusion adboards], [http://www.mgk-advertisement.com MGK ADVERTISEMENT]).
* Refine your searchable parcel details (name, description) and contents to obtain a higher position in search in a clean way, compliant with the [http://secondlife.com/corporate/tos.php ToS].
* Extensive in-world experience, distribution and marketing management of virtual goods [http://www.isnvirtualworlds.com Read More]
* List your business by joining [[Brands|the free business listings]]. Some directories have inworld browsing capabilities.
* RezzMe Advertising offer you gridwide billboard network, we also create promotional items, graphic and web development. Visit any of our billboards to set your ad very easily. [http://rezzme.com RezzMe Advertising]


=Web and online marketing=
=== Paid ===
==Free==
As 100% of your customers use internet, it's required to put as much as possible information about your goods and services all over net.
* Register your business in [http://www.slbiz2life.com SL Business Directory], a '''free''' listing of Second Life business. This project also provides a lot of advertising services which will be useful for all business owners. Upload images, provide the description of your business. This will boost your popularity in Google as well.
* Check out all the blogs for who you should send items to to get reviewed. Most times you just drop a notecard with your info and some items on this person and they will find good things to say or politely pass if they can't.  Tons of people with lindens burning holes in their pockets read these reviews and are looking for high quality things that they MUST buy.
* Use [http://slpano.com SLPano URLs] to publish your links on the web. The SLPano URL acts like SLURL link, but allows you to specify business description, upload screenshots etc.


==Paid==
* Make some great ads and place them in magazines (see the list below) — it's usually cheap.
* Advertise your shop location on YoSims.com. Motivate others to review your post so that you get a good ranking.
* Rent small shops/offices in big clubs with lots of traffic but be smart about visibility and location. Location is everything here. People love to zoom out and window-shop with their cameras while their avatar is dancing the night away.
* Advertise your products or services in [http://www.role-magazine.com ROLE Magazine] and benefit from their commitment to actual, verifiable readership statistics.
* Post a classified in Viewer search ([[Linden_Lab_Official:Classifieds_FAQ|learn how]]) with a high enough L$ amount to get you in the top five of your keywords (hat, accessory, and so on). With the right keywords, this can [http://en.wiktionary.org/wiki/in_spades pay off in spades].
* Advertise your products or services in [http://www.sluncover.com Uncover Magazine] which is published in English, German and French. 
* Use inworld ad-boards to publish your ads, a standalone one, or within a global network (like [http://www.slbiz2life.com/en/adfusion.html AdFusion adboards] or [http://www.mgk-advertisement.com MGK Advertisement]).
* Advertise your products or services in Best of SL Magazine.
* [http://www.isnvirtualworlds.com ISN Virtual Worlds] offers "Extensive inworld experience, distribution and marketing management of virtual goods".
* Advertise in our Virtual Italian Community and on the Virtual Italian Continent in SL [http://www.isnvirtualworlds.com/isn/lang-en/virtualitaliancommunity Read More]
* [http://rezzme.com RezzMe Advertising] offers "Gridwide billboard network. We also create promotional items, graphic, and web development. Visit any of our billboards to setup your ad very easily."
* Advertise items for roleplayers in RRM [http://reigningrealmsmonthly.webs.com Reigning Realms Monthly]
* Advertise your business on our website [http://rezzme.com RezzMe Advertising]


=Consulting=
== Web and online marketing ==
Contact experienced residents who will advise you and share an experience:
 
* [[User:Glaznah_Gassner]] - advertising, dealing with SL Search tips and hints
=== Free ===
* [[User:Linda_Peccable]] - fashion store owner, experienced in in-world marketing and advertising
 
As 100% of your customers use the Internet, spread quality information about your goods and services all over the Net.
 
* Register your business in [http://www.slbiz2life.com SL Business Directory], a ''free'' listing of Second Life business. Upload images and provide the description of your business. This project also provides a lot of advertising services which will be useful for all business owners. This will boost your popularity in Google as well.
* Check out all the blogs for who you should send items to to get reviewed, and follow their contact policy. The usual process is: you simply drop a notecard with your info and some items on a reviewer Resident. Tons of people with L$ burning holes in their pockets read these reviews and are looking for high-quality things that they feel compelled buy.
* Use [http://slpano.com SLPano URLs] to publish your links on the web. The SLPano URL acts like a [[SLurl]] link, but allows you to specify a business descriptions, upload screenshots, and so on.
 
=== Paid ===
 
* Advertise your products and services on [http://advertise.secondlife.com advertise.secondlife.com], a self-service advertising system owned by Linden Lab which allows the purchase of targeted display ads on Linden Lab web properties such as the [[Marketplace]] ([http://vimeo.com/14210198 view video tutorial] {{red|ping Torley to update this link when it's time to go public}}).
* Advertise your shop location on [http://www.yosims.com/ YoSims]. Motivate others to review your post so that you get a good ranking.
* Advertise your products or services in [http://www.role-magazine.com ROLE Magazine] and benefit from "their commitment to actual, verifiable readership statistics".
* Advertise your products or services in [http://www.sluncover.com Uncover Magazine] which is published in English, German, and French.
* Advertise your products or services in [http://www.thebosl.com/ Best of SL Magazine].
* Advertise in [[http://www.isnvirtualworlds.com/isn/lang-en/virtualitaliancommunity ISN Virtual Worlds' Virtual Italian Community], which includes the Virtual Italian Continent in SL.
* Advertise items for roleplayers in RRM [http://reigningrealmsmonthly.webs.com Reigning Realms Monthly].
* Advertise your business on [http://rezzme.com RezzMe Advertising].
 
== Consulting ==
 
Experienced Residents who can advise you and share their knowledge:
 
* [[User:Glaznah_Gassner|Glaznah Gassner]] - Advertising, dealing with SL Search tips and hints.
* [[User:Linda_Peccable|Linda Peccable]] - Fashion store owner, experienced in inworld marketing and advertising.


[[Category:Marketing]]
[[Category:Marketing]]

Revision as of 05:35, 20 October 2010

While these are suggestions were originally written for a Resident fashion business, they're good general advice if you retail in Second Life. Help keep this page updated!

Inworld marketing

Free

  • First of all, you need a main store or office. This can be something you rent, but you're likely going to want to own a reliable location if you're successful. This is the place you will send all your customers to through landmarks.
  • Include landmarks with your items when you sell them. Referrals and repeat sales are big and free ways to gain loyal customers.
  • Make an update or support group. Loyal customers will want to know when you put out something new, run an exclusive sale, or make special offers. Make sure to invite your visitors and customers to your group.
  • Make sure your parcel is listed in Viewer search.
  • Refine your searchable parcel details (name, description) and contents to obtain a higher position in search in a clean way, compliant with the ToS.
  • List your business by joining the free business listings. Some directories have inworld browsing capabilities.

  • Make some great ads and place them in magazines (see the list below) — it's usually cheap.
  • Rent small shops/offices in big clubs with lots of traffic but be smart about visibility and location. Location is everything here. People love to zoom out and window-shop with their cameras while their avatar is dancing the night away.
  • Post a classified in Viewer search (learn how) with a high enough L$ amount to get you in the top five of your keywords (hat, accessory, and so on). With the right keywords, this can pay off in spades.
  • Use inworld ad-boards to publish your ads, a standalone one, or within a global network (like AdFusion adboards or MGK Advertisement).
  • ISN Virtual Worlds offers "Extensive inworld experience, distribution and marketing management of virtual goods".
  • RezzMe Advertising offers "Gridwide billboard network. We also create promotional items, graphic, and web development. Visit any of our billboards to setup your ad very easily."

Web and online marketing

Free

As 100% of your customers use the Internet, spread quality information about your goods and services all over the Net.

  • Register your business in SL Business Directory, a free listing of Second Life business. Upload images and provide the description of your business. This project also provides a lot of advertising services which will be useful for all business owners. This will boost your popularity in Google as well.
  • Check out all the blogs for who you should send items to to get reviewed, and follow their contact policy. The usual process is: you simply drop a notecard with your info and some items on a reviewer Resident. Tons of people with L$ burning holes in their pockets read these reviews and are looking for high-quality things that they feel compelled buy.
  • Use SLPano URLs to publish your links on the web. The SLPano URL acts like a SLurl link, but allows you to specify a business descriptions, upload screenshots, and so on.

Consulting

Experienced Residents who can advise you and share their knowledge:

  • Glaznah Gassner - Advertising, dealing with SL Search tips and hints.
  • Linda Peccable - Fashion store owner, experienced in inworld marketing and advertising.
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