Difference between revisions of "Marketing Your Products In Second Life"

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While these are suggestions were originally written for a Resident fashion business, they're good general advice if you retail in Second Life. Help keep this page updated!
While these are suggestions were originally written for a Resident fashion business, they're good general advice if you retail in Second Life. Help keep this page updated!
== Inworld marketing ==
=== Free ===
* First of all, you need a main store or office. This can be something you rent, but you're likely going to want to own a reliable location if you're successful. This is the place you will send all your customers to through landmarks.
* Include landmarks with your items when you sell them. Referrals and repeat sales are big and ''free'' ways to gain loyal customers.
* Make an update or support group. Loyal customers will want to know when you put out something new, run an exclusive sale, or make special offers. Make sure to [[Inviting residents to join your business group|invite your visitors and customers to your group]].
* Make sure your [[Viewerhelp:About_Land_-_Options|parcel is listed in Viewer search]].
* Refine your searchable parcel details (name, description) and contents to obtain a higher position in search in a clean way, compliant with the [http://secondlife.com/corporate/tos.php ToS].
* List your business by joining [[Brands|the free business listings]]. Some directories have inworld browsing capabilities.
=== Paid ===
* Make some great ads and place them in magazines (see the list below) — it's usually cheap.
* Rent small shops/offices in big clubs with lots of traffic but be smart about visibility and location. Location is everything here. People love to zoom out and window-shop with their cameras while their avatar is dancing the night away.
* Post a classified in Viewer search ([[Linden_Lab_Official:Classifieds_FAQ|learn how]]) with a high enough L$ amount to get you in the top five of your keywords (hat, accessory, and so on). With the right keywords, this can [http://en.wiktionary.org/wiki/in_spades pay off in spades].
* Use inworld ad-boards to publish your ads, a standalone one, or within a global network (like [http://www.slbiz2life.com/en/adfusion.html AdFusion adboards] or [http://www.mgk-advertisement.com MGK Advertisement]).
* [http://www.isnvirtualworlds.com ISN Virtual Worlds] offers "Extensive inworld experience, distribution and marketing management of virtual goods".
* [http://rezzme.com RezzMe Advertising] offers "Gridwide billboard network. We also create promotional items, graphic, and web development. Visit any of our billboards to setup your ad very easily."


== Web and online marketing ==
== Web and online marketing ==

Revision as of 08:13, 6 April 2012

While these are suggestions were originally written for a Resident fashion business, they're good general advice if you retail in Second Life. Help keep this page updated!

Web and online marketing

Free

As 100% of your customers use the Internet, spread quality information about your goods and services all over the Net.

  • Register your business in SL Business Directory, a free listing of Second Life business. Upload images and provide the description of your business. This project also provides a lot of advertising services which will be useful for all business owners. This will boost your popularity in Google as well.
  • Check out all the blogs for who you should send items to to get reviewed, and follow their contact policy. The usual process is: you simply drop a notecard with your info and some items on a reviewer Resident. Tons of people with L$ burning holes in their pockets read these reviews and are looking for high-quality things that they feel compelled buy.
  • Use SLPano URLs to publish your links on the web. The SLPano URL acts like a SLurl link, but allows you to specify a business descriptions, upload screenshots, and so on.
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