Difference between revisions of "Category:Linden Lab PR Update"

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=Information=
{{Archive|If you are looking for current articles in our major markets, please visit the [http://lindenlab.com/pressroom/news News Archives]}}
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.


=Linden Lab News Archives=
=== Week Ending January 16, 2009 ===
==== US ====
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.


Here are links to the various Linden Lab websites where we catalog the press we receive.  (Not all of these are up-to-date, but we are constantly working on it.)<br>
==== UK ====


[http://lindenlab.com/pressroom/news English] <br>
== Weekly Reports-January 1-January 16, 2009 ==
French<br>[http://de.secondlife.com/whatis/press-releases German]<br>
Italian<br>
[http://jp.secondlife.com/PR  Japanese]<br>
[http://kr.secondlife.com/whatis/news Korean]<br>
 
=Weekly Reports=


In this section, you will find the media trends and press stories we are tracking in some of our key markets.
In this section, you will find the media trends and press stories we are tracking in some of our key markets.


==Week Ending October 3, 2008==
=== Week Ending January 16, 2009 ===
 
==== US ====
===US===
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.
 
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
Trends we’ve noticed:<br>
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
-- Positive coverage especially in education and consumer sections.<br>
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
-- More coverage by blogs than traditional media.<br>
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
-- Continued interest in recruiting in Second Life.<br>
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.
-- Building excitement over Second Life user experience enhancements.<br>  -- More schools are expanding their presence in Second Life and coverage of libraries with successful presences in Second Life.<br>
<br>
 
Key Coverage:<br>
 
[http://www.bizjournals.com/sanfrancisco/stories/2008/09/29/daily10.html San Francisco Business Journal] – Linden Lab hired Tom Hale as its first chief product officer.<br>
 
[http://www.washingtonpost.com/wp-dyn/content/article/2008/10/01/AR2008100103405.html PaidContent.org (via Washington Post)] – On Tom Hale’s hire.<br>
 
[http://dusanwriter.com/?p=953 Dusan Writer] – Tom Hale’s hire covered.<br>
 
[http://www.virtualworldsnews.com/2008/09/linden-lab-name.html Virtual Worlds News]<br>
 
Re-post: http://www.crispygamer.com/news/index.php/2008-09-29/2082/ Crispy Gamer]<br>
 
ENTERPRISE Coverage:<br>
[http://blog.enterpriseitplanet.com/green/blog/2008/09/ibms-second-life-green-data-center-tour.html Enterprise IT Planet] - IBM’s Second Life Green Data Center represents the best that Second Life and other virtual worlds have to offer, and it has the potential to attract more Second Life users.<br>
 
[http://www.ecommercetimes.com/story/emarketing/64596.html E-Commerce Times] - Virtual worlds like Second Life are becoming a popular recruitment tool for businesses.<br>
 
[http://www.geo2web.com/2008/10/02/connecting-the-real-to-the-virtual-phone-calls-from-second-life/ Geo2Web.com] – Blog post on BT’s coming release of a program allowing users to make phone calls from Second Life.<br>
 
[http://industry.bnet.com/advertising/1000233/forrester-virtual-worlds-due-for-comeback-marketers-should-take-note/ BNET] - Commentary on the upcoming Forrester report citing how virtual worlds are continuing to be used by marketers.<br> 
 
EDUCATION Coverage:<br> [http://www.morrissuntribune.com/articles/index.cfm?id=14976&section=Regional%20News Morris Sun Tribune] - Ridgewater has received a grant from the Minnesota State College to invest more in education in Second Life.<br>
 
[http://www.sciencedaily.com/releases/2008/09/080929104603.htm Science Daily] - Penn State researchers are investigating how virtual teams can better solve real world problems by collaborating in Second Life.<br>
 
Repost: http://www.brandon-hall.com/workplacelearningtoday/?p=410 Brandon Hall Research]<br>
 
[http://latimesblogs.latimes.com/jacketcopy/2008/09/banned-books-fr.html LA Times Blog] - For the second year in a row, the American Library Association is celebrating Banned Books Week in Second Life.<br>
 
[http://techtotty.wordpress.com/2008/10/01/anthropologists-get-creative-in-second-life/ Techtotty] - Anthropologists, psychologists and sociologists across Second Life are discussing ways to display personal projects in an engaging, interactive manner.<br>
 
[http://www.rikomatic.com/blog/2008/10/new-york-teens.html The Click Heard Round the World] - Global Kids is starting its youth machinima initiative called the Virtual Video Project where students get training in how to use Second Life as a filmmaking platform.<br>
 
[http://www.alliancelibrarysystem.com/article.cfm?id=383 Alliance Library System] - The National Library of Medicine has awarded ALS a $60,000 grant for a project entitled “AIDS Information and Outreach in the Virtual World of Second Life.”<br>
 
[http://www.genome-technology.com/issues/2_18/other/149666-1.html?CMP=OTC-RSS Genome Technology] - Holding meetings in Second Life gives researchers a chance to visit with colleagues and attend conferences without having to leave their labs.<br><br>
 
CONSUMER Coverage:<br>
[http://www.marketingvox.com/industry-buzz-snippets-93008-041238/ Marketing Vox] - Linden Lab is using third party developers to help make Second Life more amenable to first-time users.<br>
 
[http://www.massively.com/2008/10/01/kingdons-second-life-updates-whats-missing/ Massively] – Blog post on Linden Lab’s positive steps to attract new users by improving the user’s in world experience and simplifying registration.<br>
 
[http://www.virtualworldsnews.com/2008/09/linden-lab-taps.html Virtual Worlds News] – Discussion of Linden Lab’s improvements to the viewer for new users.<br>
 
[http://dusanwriter.com/?p=963 Dusan Writer’s] – A post that the user interface for Second Life is being redesigned, making it “more user friendly.”<br>
 
[http://www.designingdigitally.com/blog/2008/10/our-finished-projects/second-life-golf-game-progress/ Designing Digitally] - Second Life golf island is almost complete.<br>
 
[http://ballotvox.prx.org/archives/658/debate-parties-in-second-life Ballot Vox] - The Democratic and Republican party will be holding presidential debate watching parties in Second Life.<br>
 
===UK===
 
Trends we’ve noticed:<br>
 
-- Coverage has been positive, with the articles in The Independent, Guardian and Computer World UK.<br>
-- Enterprise and education/non-profit have received great focus this week.<br>
<br>
 
Key Coverage:<br>
 
[http://www.independent.co.uk/student/into-university/applying/uni-campus-see-the-sites-945833.html The Independent] - Discusses UK universities in Second Life.<br>
 
[http://www.computerworlduk.com/community/blogs/index.cfm?entryid=1344&blogid=14 Computer World UK] – Praise for Philip and discussion of his new role as Chairman. The article also details the evolution of Second Life.<br>
 
[http://www.guardian.co.uk/technology/2008/oct/02/virtual.worlds The Guardian] – Covers the increasing popularity of virtual worlds. The article includes comment from Philip revealing his aspirations for virtual worlds.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.guardian.co.uk/technology/2008/oct/02/virtual.worlds The Guardian] – Discussion of increasing popularity of virtual worlds. The article includes comment from Philip revealing his aspirations for virtual worlds.<br>
 
[http://www.silicon.com/retailandleisure/0,3800011842,39295168,00.htm Silicon.com] – Notes the success of Unilever’s initiative to create their private complex within Second Life.<br>
 
[http://news.zdnet.co.uk/software/0,1000000121,39496260,00.htm ZDNet.co.uk] – A mention of Linden Dollars as a usable currency when talking about the accessibility of buying the new Intuit QuickBooks 2009.<br>
 
[http://www.computerweekly.com/blogs/stuart_king/2008/09/chips-and-custard.html Computer Weekly] - Includes Stuart King’s blog mentioning the success of Unilever’s presence on Second Life as a means of increasing awareness within their organisation.<br>
 
[http://www.nebusiness.co.uk/business-news/technology-news/2008/09/25/new-wave-of-billionaires-in-waiting-51140-21895826/ nebusiness.co.uk] – Covers research into the potential money to be made from virtual worlds.<br>
<br>
 
EDUCATION Coverage:<br>
[http://www.independent.co.uk/student/into-university/applying/uni-campus-see-the-sites-945833.html The Independent] – Discusses UK universities in Second Life.<br>
 
[http://www.techradar.com/news/internet/second-life-beats-real-life-for-collaboration-471985 Tech Radar.com] - Explores the imaginative side of Second Life and how people can interact better during group work as avatars rather than face-to-face in the real world.<br>
 
[http://www.medicalnewstoday.com/articles/123564.php Medical News Today] - Covers the same case study as the article in Tech Radar and is complimentary of the uses of Second Life as a forum for group work.<br>
 
[http://www.mconsulting.co.uk/news-desk/industry-news/ciot-shows-the-way-for-financial-services-marketing-18801823.aspx M Consulting] - Discusses the Chartered Institute of Taxation’s (CIOT) return to Second Life.<br>
 
[http://www.24dash.com/news/Communities/2008-09-25-Virtual-festival-launches-with-online-party 24dash.com] - An in depth article about the launch of the virtual arts festival, NOISE festival, and the positive influences of creating such an event on Second Life.<br>
 
[http://www.tsnn.co.uk/news/news.asp?article=567 TSNN.co.uk] – A look at the novel idea of Labour hosting a virtual meeting with online supporters during the Labour Party Conference.<br>
 
===GERMANY===
Trends we’ve noticed:<br>
-- The coverage this week was more neutral, nevertheless there were some nice pieces, especially in the adult consumer section.<br>
-- Compared to the last weeks, coverage in the adult consumer section is increasing.<br>
-- New companies entering Second Life and the appointment of Clare.<br>
-- Last week’s very positive article published by German press agency dpa was picked up again.<br>
<br>
Key Coverage:<br>
 
[http://www.monstersandcritics.de/artikel/200840/article_104539.php/Internet-Second-Life-hilft-bei-der-Gruppenarbeit Monstersandcritics.de]<br>
[http://de.news.yahoo.com/gp/20080930/ttc-internet-second-life-hilft-bei-der-g-a8a9a5f.html Yahoo.com] - These two sources published a positive piece on collaboration in Second Life.<br><br>
 
ENTERPRISE Coverage:<br>
 
[http://www.new-business.de/koepfe/detail.php?nr=579375&rubric=K%D6PFE& new-business.de] - Covers the release about Clare Rees’ appointment as European Marketing Director.<br><br>
 
EDUCATION Coverage:<br>
 
[http://www.abendblatt.de/daten/2008/09/29/944535.html Hamburger Abendblatt] - Describes a very interesting project by students of the University of Hamburg. They built a whole factory to fill bottles in Second Life plus a container terminal.<br><br>
 
ADULT CONSUMER Coverage:<br>
 
[http://derstandard.at/?url=/?id=1220459223444 Der Standard.at] - An article about an art project in which Second Life is involved (see video link for more information).<br>
 
[http://www.focus.de/digital/games/retro-games/simcity-virtuelle-welten_aid_326757.html Focus Online] - An interview with “Simcity”-developer Will Wright and says that his ideas are the basis for Second Life and other virtual worlds.<br>
 
[http://www.sueddeutsche.de/computer/971/302967/bilder/ Süddeutsche.de] - Talks about originals and copies. German virtual world Secret City is pictured as a copy of Second Life.<br><br>
 
===FRANCE===
 
Trends we’ve noticed:<br>
-- This week there have been articles about 3D tools’ use, SL competitors, and social networks’ influence and importance.<br>
-- Many blog articles about Stonfield in-world solution provider.<br>
-- This week, the focus was on new company and older companies activity on SL.<br><br>
 
Key Coverage:<br> [http://lechoblogs.typepad.com/tzine/2008/10/interviewphilip.html T’zine]  - An article about the interview of Philip Rosedale during Picnic 08. Loic Le Meur, an influential blogger in France, interviewed Philip about the future of technologies and companies in SL.<br>
 
[http://blackrabbit.fr/2008/09/25/exitreality-transformer-le-web-en-3d/ Blackrabbit] - A note about Exit reality, a tool allowing any website to become 3D website such as SL.<br>
 
[http://visionary.wordpress.com/2008/09/25/ereputation/ Marketing and Innovation] – Covers six tips to check and supervise your e-reputation.<br>
 
[http://correspondant-de-presse-64.over-blog.com/article-23189492.html Stonefield Inworld] – An employee posted a video about his boss’s vision of SL.<br>
 
[http://odettepopulaire.blogspot.com/2008/09/la-vie-virtuel-vs-la-vie-ral.html La culture populaire et moi] – A note about Facebook, Myspace and SL comparing each of them.<br>
 
[http://www.greenit.fr/article/acteurs/editeur/avec-second-life-jai-divise-par-3-mes-voyages-en-avion Green it ] - Interviewed solution provider Pierre Olivier Carles from Stonfield Inworld. He explains that thanks to SL he has cut costs by three times for his company’s travels.<br>
 
[http://mondes-virtuels.stonfield-inworld.com/po-carles-en-direct-de-greenit/ Stonfield inworld] - Green IT interviewed solution provider Pierre Olivier Carles from Stonfield Inworld. He explains Second Life’s travel cost-cutting capabilities.<br>
 
[http://merionread.blogspot.com/2008/09/le-cyberculture-une-bndiction-ou-une.html Merionread] - A note about cyber-culture.<br>
 
[http://www.virtualworldsnews.fr/2008/09/29/entropia-universe-et-prizee-au-salon-du-jeu-video/ Virtualworldnews]  posted a note about the VideoGame festival this week in Paris and particularly about Entropia Universe ( which wants to be more than SL, and sell universes).
 
[http://jeanrem.info/?p=805 Jeanrem ]  - A post about 3DI OpenViewer a tool like ExitReality, letting SL and OpenSim run in a browser.<br>
 
[http://comitesweb.blogspot.com/2008/09/jean-philippe-accart-home.html Technoweb]  - Covers avatars and the fact that 80% of web users will have an avatar in 2011.<br>
 
[http://www.betasjournal.com/news/google-lively-google-futur-acteur-du-jeu-vido/ BetaJournal.com] - An article about Google Lively.<br>
 
[http://126566.blog.tdg.ch/archive/2008/09/30/comment-faire-pour-aller-sur-secondlife-2.html La tribune de Geneve ] - A note on how to go on SL (second part).<br>
 
[http://virtuelnews.com/secondlife/?p=677 Virutalnews] – A post about on SL Exchange becoming XStreet SL (Virtualtrade).<br><br>
 
ENTERPRISE Coverage:<br>
 
[http://angezanetti.blogspot.com/2008/09/boulanger-se-lance-dans-le-v-commerce.html Ange zenatti] – Covers the Boulanger French company entering SL.<br>
 
[http://mondes-virtuels.stonfield-inworld.com/un-bosquet-dans-second-life/ Stonefield Inworld]  - A comment on their activity with Saint Gobain on SL. (tree planting in Liban in 2009)<br>
 
[http://www.chine-informations.com/actualite/chine-china-telecom-va-lancer-son-monde-virtuel-chinaq_11142.html Chine Information]  - A note saying that China Telecom wants to create its own virtual world like SL.<br><br>
 
EDUCATION Coverage:<br>
 
[http://lettresticebourgogne.hautetfort.com/archive/2008/09/25/des-outils-numeriques-pour-le-francais-et-les-langues-ancien.html Lettre TICE Bourgogne] – An article about numeric tools to learn French and old languages and a conference and how a teacher gave lessons on SL.<br><br>
 
CONSUMER Coverage:<br>
 
[http://maggieparsons.blogspot.com/2008/09/la-cyberculture.html Maggie Parsons] – A post about cyberculture and what SL offers (compared to Myspace, Facebook).<br>
 
[http://internetactulive.blogspot.com/2008/09/linternet-des-objets-des-outils-pour.html Internetactualive] - Posted an article about objects on the Internet.<br>
 
[http://nawellaville.spaces.live.com/blog/cns!528F46718D57FC7B!1014.entry  nawell Laville]  - Covers the Atlantika exposition on SL ( in Sardaigna Island).<br>
 
[http://www.territoire-digital.com/2008/09/frao-ra-l%E2%80%99archeologue-onirique-vagabond/ Territoire Digital.com] – An article about Frao, a well known sculptor in SL.<br>
 
[http://www.eke.org/biltegia/la-culture-basque-sur-second-life Eke.org] - Posted on note on the “Pays Basque” Culture on SL.<br>
 
[http://npip.ifaway.net/2008/10/01/le-film-dans-sa-mobilite/ Npip] - A note about La Domestique project: screen space is superposed to real filing space. The artist explains he first uses SL to prepare his film work.<br>
 
[http://nessy.canalblog.com/archives/2008/10/01/10788946.html Du fond du lac] - A note about the event “Burning life”.<br><br>
 
===JAPAN===
Trends we’ve noticed:<br>
-- Almost all articles and quotes are positive.<br>
-- Medical care is one of the anticipated future applications of SL and JIMA is the first one who has entered SL as a medical organization in Japan.<br>
 
Key Coverage:<br>
Monthly Card Wave (magazine, October) – JIMA (Japan Internet Medical Association) opened a virtual clinic on metaverse Second Life and demonstrated face-to-face sessions between doctors and patients. The aim is to prove the reliability and authenticity of this service through demos of issuing prescriptions and referrals, consultation, and diagnosis.  In a survey conducted of Second Life users who participated in the demos of the virtual clinic, 80% showed inclinations toward using the online clinical service if it were official, but at the same time over 40% of these people chose the reasonable charge for these services such as “consultation” and “mental counseling” of L$200 (equivalent to approx. 100 JPY).<br><Br>
 
ENTERPRISE Coverage:<br>
[http://www.secondtimes.net/news/japan/20080926_eximage.html The Second Times] – Metabirds Co. started a business to support designers and creators who are successful on Second Life to become successful in real life.<br>


Weekly Toyo Keizai (magazine, 9/27) – A chart showing the Internet hegemony with Google services at the center. It shows Google’s metaverse “Lively” and Linden Lab’s “Second Life” in a rivalry.<br>
==== UK ====
* [http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.
* [http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.
* [http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.
* [http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.
* [http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.
* [http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.
* [http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.


Nihon Joho Sangyo Shimbun (newspaper, 9/22) – A summary of an interview with Kotaro Okui, president of SUN Co., Ltd. “By operating three businesses at the same time, we aim for a global business evolution.” Out of the three businesses, the most outstanding is the 3D metaverse business with Linden Lab.<br>
==== Germany ====
* [http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.
* [http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.
* [http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.


The Japan Times (newspaper, 9/24) – An Australian company has launched a free tool that it touts as a world-first opportunity for Web users to view the Internet in more than two dimensions. Melbourne-based ExitReality said its application allows users to turn any regular website into a 3D virtual environment, where an avatar representing them can walk around and “meet” other users who are browsing the same website.<br>
==== France ====
* [http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.
* [http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.
* [http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.
* [http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.
* [http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.
* [http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.


[http://www.secondtimes.net/metaverse/event/20080929_posical.html The Second Times] – Posical Corporations held an event on Second Life encouraging the young generation in their job-hunting process. The event is titled “Why we work.”<br>
=== Week Ending January 10, 2009 ===
==== US ====
* [http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.
* [http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.
* [http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.
* [http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.
* [http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.
* [http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.
* [http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.
* [http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.
* [http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.
* [http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.
* [http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.
* [http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.
* [http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.
* [http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.
* [http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.


[http://prtimes.jp/main/html/rd/p/000000037.000000408.html The PR Times] – Global Service Corporations, a company that handles Askul office supplies, opened a branch store on Second Life.<br>
==== UK ====
* [http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
* [http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.
* [http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
* [http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.
* [http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.


[http://www.secondtimes.net/metaverse/event/20080924_steampunk.html The Second Times]<br> [http://www.secondtimes.net/news/japan/20080923_oita.html The Second Times] - Resonant Solutions Co. is providing free IT support (such as free community space on Second Life) to organizations and associations that support local communities. <br><br>
==== Germany ====
* [http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.
* [http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.
* [http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.
* [http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.
* [http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.
* [http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.


CONSUMER Coverage:<br>
==== France ====
[http://www.secondtimes.net/metaverse/event/20080929_designpower2008.html The Second Times] – The Design Association of Oita is holding an event on Second Life titled “DESIGN POWER 2008”. The event is held simultaneously in real life.<br>
* [http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.
* [http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.
* [http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.
* [http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.


[http://www.secondtimes.net/news/world/20080927_forrester.html The Second Times] – According to the survey titled “The Revival of Consumer Virtual Worlds” conducted by Forrester, there recently seems to be a revival in the market of consumer virtual worlds.<br>
== Linden Lab News Archives ==


[http://www.secondtimes.net/news/japan/20080929_tomowhitfield.html The Second Times] – For the first time in Japan, and avatar from Second Life gave a lecture to a real life audience at the Metaverse Forum.<br>
Here are links to the various Linden Lab websites where we catalog the press we receive.


[http://www.secondtimes.net/metaverse/episode/20080926_hachikokuyama.html The Second Times] – The “Hachikoku Yama” SIM underwent an all-out renewal and has re-opened.<br>
* [http://lindenlab.com/pressroom/news English]
* [http://de.secondlife.com/whatis/press-releases German]
* [http://jp.secondlife.com/PR  Japanese]
* [http://kr.secondlife.com/whatis/news Korean]


[http://www.secondtimes.net/book/app/20080925_themakingofsecondlife.html The Second Times] – An introduction of the book by James W. Au titled “Second Life: How a virtual community will change business”.<br>
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span>


[http://www.secondtimes.net/metaverse/event/20080924_steampunk.html The Second Times] – American metaverse SNS “koinup” is holding a Steampunk themed snapshot contest taken on Second Life.<br><br>
[[Category:Marketing]]

Latest revision as of 11:23, 6 May 2019

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This article is obsolete, but kept as a historical record. Do not rely on this information in any way. However, it may be used in the future, so please do not delete or modify.

If you are looking for current articles in our major markets, please visit the News Archives


Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

Weekly Reports-January 1-January 16, 2009

In this section, you will find the media trends and press stories we are tracking in some of our key markets.

Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

  • The Guardian - Second Life is at the forefront of a project to recreate London as a 3D world online.
  • BBC news - A video report describes Middlesbrough City Learning Centre’s use of Second Life.
  • The Guardian - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.
  • Medical News Today - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.
  • gamepoliticals.com - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.
  • Gazettelive - Reports about Acklam Grange creating a school in Second Life.
  • Personnel Today – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.

Germany

  • PRCenter.de - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.
  • SLtalk.de - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.
  • HR-online.de - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.

France

  • 01 net - A note about Howard Look’s appointment.
  • SL Cosmos - An article about the event Autrans 2009 retransmitted in Second Life.
  • Redact – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.
  • Pierre Olivier Carles - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.
  • Emilie Ogez - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.
  • Tioufout - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.

Week Ending January 10, 2009

US

  • The Washington Post - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.
  • DCist - Posts about the launch of the Arlington County Government.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • The Baltimore Education Examiner - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.
  • The Atlanta Constitution Journal – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.
  • Media Post – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.
  • Government Technology - Government agencies are using Second Life to recruit new employees.
  • 1UP - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.
  • The Daily Record - People are turning to Second Life to escape the real world and how they can benefit.
  • The Globe and Mail - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.
  • The Mormon Times - Evaluates the Mormon Church becoming involved in Second Life.
  • The Sydney Morning Herald - Posts an article and an AP video about the protests in Second Life.
  • MSNBC’s Cosmic Log - Covers the American Astronomical Society ribbon cutting in Second Life.
  • KPCC Radio - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.

UK

  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • VNunet.com - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.
  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • BritainNews - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.
  • ITPRO - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.

Germany

  • Areagames.de - Published an article about Gore Verbinski planning to do a movie about the divorce story.
  • Nickpol.Twoday.net - Published a link with a video that shows Philip giving a talk in Second Life.
  • Fudder - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.
  • Lübecker Nachrichten.de - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.
  • 20minutes.ch - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.
  • SLinside.com - Published a link to a Led Zeppelin concert inworld.

France

  • Pocarles - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.
  • Angezanetti - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.
  • Territoire Digital - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.
  • Metalab3d - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.

Linden Lab News Archives

Here are links to the various Linden Lab websites where we catalog the press we receive.

Links To Previous Reports
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