Difference between revisions of "SL Cert - Basic Marketing"
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[[SL Certification | >> SL Certification Home Page]] | |||
== '''Marketing''' == | == '''Marketing''' == | ||
Revision as of 10:51, 3 March 2009
Marketing
BASIC
- What is marketing? What is not marketing?
- Basic marketing vocabulary & definitions
- The Marketing Mix (4P's of Marketing)
- Product
- Price
- Promotion
- Place
- Marketing Concepts
INTERMEDIATE
- Market Analysis (SWOT)
- Strengths
- Weakness'
- Opportunities
- Threads
- Your marketing environment
- Micro
- Macro
- Market research
- Customer behavior & influences
- Marketing your products & services
- Market segmentation & target group
- Positioning your product on the market
- Customer relations
- Customer satisfaction
- Customer service
- Creating added values
- Analyzing competitors
- Strategies
ADVANCED
- Brands & Brand marketing
- Your brand & it's image
- Brand support using logo's and packaging
- Brand supporting service
- Product lifetime & development
- Lifecycle of products
- Analyzing
- Competitors
- Pricing strategies
- Distribution & reseller marketing