Relay For Life of Second Life

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What is Relay For Life?

  • Relay For Life is the American Cancer Society's signature fundraising activity.
  • It offers everyone in a community an opportunity to participate in the fight against cancer. Teams of people from all walks of life have fun while raising much-needed funds to fight cancer and raise awareness of cancer prevention and treatment.
  • Teams of people camp out at a local high school, park, or fairground and take turns walking or running around a track or path.
  • Each team is asked to have a representative on the track at all times during the event.
  • Relays are an overnight event, up to 24 hours in length.

What is Relay For Life of Second Life?

  • Relay For Life of Second Life (RFL of SL) is an annual activity that takes place in Second Life in July each year.
  • Volunteers form or join teams to have fun while fundraising and raising awareness from mid-March through mid-July.
  • In July teams build campsites and walk a track, just like in a Real World Relay.
  • In 2010, Relay For Life of Second Life raised over $222,000 for the American Cancer Society.
  • Relay For Life has become an international movement in RL and in SL. In 2010 participants from over 30 countries took part in Relay For Life of Second Life.

History of Relay For Life

  • The American Cancer Society's real world Relay For Life began in Tacoma, Washington in May 1985.
  • Dr. Gordy Klatt, a Tacoma colorectal surgeon, decided to personally raise money for his local American Cancer Society office and show support for his patients by doing something he enjoyed – running marathons.
  • Dr. Klatt ran for 24 hours around the track at Baker Stadium at the University of Puget Sound in Tacoma. He ran for more than 83 miles. Nearly 300 of his friends, family, and patients watched and friends donated $25 to run or walk with him for 30 minutes. His efforts raised $27,000 to fight cancer.
  • Over the next few months, he pulled together a small committee to plan the first team relay event, and in 1986, with the help of Pat Flynn – now known as the 'Mother of Relay' – 19 teams took part in the first team Relay event 'City of Destiny Classic 24-hour Run Against Cancer' on the track at the historic Stadium Bowl and raised $33,000.

History of Relay For Life of Second Life

  • 2004 the first volunteer driven fundraiser for the American Cancer Society ever in Second Life
    • Avatars: 99
    • Total raised: US$2,000
  • 2005 The first Relay For Life of Second Life took place on Saturday, August 27 and Sunday, August 28, 2005. It started at 5pm SL time. It was the brainchild of Jade Lily (who in real life was an airman called Keith Morris) and was reported in the The New York Times in an article called 'Letting your fingers do the running'.
    • Total raised: US$5,000
    • Avatars: 315
    • Laps: 817
    • Sims: 6
    • Course Length: 2,500 meters
    • Distance Walked: 2,042,500 meters
  • 2006 The second Relay For Life of Second Life took place on Saturday, July 22 through Sunday, July 23. It started on Saturday at 5pm SL time. It was again organized by Jade Lily, and the track was laid out over 12 sims representing the different countries of the world.
    • Total raised: US$41,000
    • Avatars: 1570
    • Sims: 12
    • Laps Walked: 2,047
    • Course Length: 4,065 meters
    • Distance Walked: 8,321,055 meters
  • 2007 The third Relay For Life of Second Life took place on Saturday, July 21 through Sunday, July 22, 2007. The Event Chair was Fayandria Foley.
    • Theme: Quest for a Cure
    • Total raised: US$118,500
    • Avatars: 1831
    • Sims: 32
    • Laps Walked: 1,519
    • Course Length: 12,140 meters
    • Distance Walked: 18,432,891 meters
  • 2008 The fourth Relay For Life of Second Life took place on Saturday, July 19 through Sunday, July 20, 2008. It took place over 33 sims laid out in the shape of an 'H'. The Event Chair was Fayandria Foley and the Event Co-Chair was David Jacobs.
    • Theme: Heroes
    • Total raised: US$215,000
    • Avatars: 2230
    • Sims: 35
    • Laps Walked: 3,441
    • Course Length: 8,379 meters
    • Distance Walked: 28,826,107 meters
  • 2009 The fifth Relay For Life of Second Life took place on Saturday, July 18 through Sunday, July 19, 2009. The Event Chair was Fayandria Foley, and there were four co-Chairs: Tayzia Abattoir, Nuala Maracas, Stella Costello, who was succeeded halfway by Charlene Trudeau, and Belle Loll.
    • Theme: One World, One Hope
    • Total raised: US$274,000 (corrected figure)
    • Avatars: 1913
    • Sims: 36
    • Laps Walked: 2,155
    • Course Length: 11,907 meters
    • Distance Walked: 25,650,536 meters
  • 2010 The sixth Relay For Life of Second Life took place on Saturday, July 17 through Sunday, July 19, 2010. The Event Chair was Tayzia Abattoir and the Event Co-Chairs were Nuala Maracas and MamaP Beerbaum.
    • Theme: Wishing on a Cure
    • Total raised: US$222,804
    • Avatars: 1579
    • Sims: 36
    • Laps Walked: 2,676
    • Teams: 139

source data 2004-2009: 'History of Relay For Life in Second Life'

source data 2010: 'Relay For Life of Second Life'

Frequently Asked Questions

Q: Why does Relay For Life take place overnight?

A: The significance of daytime and nighttime coincides with the journey that all cancer patients go through. A much-used slogan is 'Cancer doesn't sleep and neither do we'.

Q: How does this Relay differ from Relay For Life in real life?

A: The main difference is location. Residents form teams, set up and decorate campsites, and sell small items to help raise money just like at a local relay. Since this is a virtual environment however, there are some activities that are special to Second Life, such as, snail races and sailboat races.

Q: Relay For Life is an activity of the American Cancer Society. Is it just for Americans?

A: Relay For Life is international. In real life, Relay For Life is licensed to national cancer societies in 21 countries outside the United States, and the American Cancer Society's International Relay For Life Program provides training and technical assistance to licensees. In Second Life, participation by residents from other countries is growing, with avatars from over 26 real life countries taking part in 2009.

Q: Why should people from other countries donate Lindens to an American cause?

A: Approx. 12-15% of Lindens donated to Relay For Life of Second Life are donated to international causes.

Q: How can I be sure my Lindens will get to the right place?

A: See: http://www.relayforlife.org/relay/secondlifedonations

Q: Where does my Relay For Life donation go?

A: See: http://www.relayforlife.org/relay/dollarsmakeadifference

Q: Is it possible to fundraise outside the Relay For Life season?

A: In Second Life, the committee encourages volunteers to take a break between August and February. But off-season/year-round fundraising for the American Cancer Society is permitted in some circumstances. For the current procedures see Off-season/year-round fundraising guidelines 2009-2010 below.

Relay For Life of Second Life 2011

Off-season/year-round fundraising guidelines 2010-2011

  • The RFL of SL committee suggests that volunteers take a break from Relay For Life from August to February. This is to avoid donor fatigue and give everyone a much-needed break to spend time with their SL and RL families, so that they are all well-rested and ready to devote their time and passion once again from March onwards.
  • This year, as in years past, the committee continues to get requests for off-season kiosks and vendors.
  • The committee will make them available upon request.
  • Normal RFL of SL fundraising guidelines apply.
  • The off-season kiosks and vendors are hard-coded for General Fund.
  • There will be NO TEAM FUNDRAISING between August and February.
  • Off-season vendors/kiosks have a script in them that makes them vanish on March 11, 2011 so that they will not be confused with the regular season fundraising kiosks.
  • Those people requesting year-round/off-season vendors/kiosks need to be made aware of this stipulation and will need to either to start/join a team for the regular season, or to request new general donation kiosks/vendors after March 12, 2011.
  • To receive an off-season kiosk/vendor with set up instructions, people should contact: MamaP Beerbaum (RFL of SL 2011 Event Chair) or Belle Loll (RFL of SL 2011 Technology Area Chair).

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UPDATED JANUARY 6, 2011 WITH 2011 COMMITTEE AND TIMELINE - Please check back regularly for updates!