Difference between revisions of "Category:Linden Lab PR Update"

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=Information=
{{Archive|If you are looking for current articles in our major markets, please visit the [http://lindenlab.com/pressroom/news News Archives]}}
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.


=Linden Lab News Archives=
=== Week Ending January 16, 2009 ===
==== US ====
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.


Here are links to the various Linden Lab websites where we catalog the press we receive.  (Not all of these are up-to-date, but we are constantly working on it.)<br>
==== UK ====


[http://lindenlab.com/pressroom/news English] <br>
== Weekly Reports-January 1-January 16, 2009 ==
French<br>[http://de.secondlife.com/whatis/press-releases German]<br>
Italian<br>
[http://jp.secondlife.com/PR  Japanese]<br>
[http://kr.secondlife.com/whatis/news Korean]<br>
 
=Weekly Reports=


In this section, you will find the media trends and press stories we are tracking in some of our key markets.
In this section, you will find the media trends and press stories we are tracking in some of our key markets.


=== Week Ending January 16, 2009 ===
==== US ====
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.


==Week Ending November 7, 2008==
==== UK ====
* [http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.
* [http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.
* [http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.
* [http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.
* [http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.
* [http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.
* [http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.


Key Coverage by Market
==== Germany ====
* [http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.
* [http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.
* [http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.


===US===
==== France ====
* [http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.
* [http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.
* [http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.
* [http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.
* [http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th  about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.
* [http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.


Trends we’ve noticed:<br>
=== Week Ending January 10, 2009 ===
-- Generally positive with coverage from major media outlets.<br>
==== US ====
-- The presidential election was a big trend in the news this week, with several mainstream publications picking up on the events going on in Second Life.<br>
* [http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.
-- Coverage of new Openspaces policy.<br>
* [http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.
-- Collaboration was a theme this week, with Second Life featured as a great training and distance learning tool.<br>
* [http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.
<br>
* [http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.
* [http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.
* [http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.
* [http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.
* [http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.
* [http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.
* [http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.
* [http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.
* [http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.
* [http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.
* [http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.
* [http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.


Key Coverage:<br>
==== UK ====
* [http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
* [http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.
* [http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
* [http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.
* [http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.


[http://www.cnbc.com/id/27540708 CNBC] - Reports on the election activities in Second Life, allowing Residents to participate in the presidential election through inworld events. <br>
==== Germany ====
* [http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.
* [http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.
* [http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.
* [http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.
* [http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.
* [http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.


[http://www.businessweek.com/technology/content/nov2008/tc2008115_988160.htm BusinessWeek] - A story about the election activity in Second Life, featuring crowded gatherings. The journalist talks about events taking place and the groups that have been active during the presidential race.<br>
==== France ====
* [http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.
* [http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.
* [http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.
* [http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.


[http://blogs.computerworld.com/will_the_next_president_be_virtual Computerworld] - Observes presidential election activities in Second Life including events at Obama’s Headquarters in Victory Plaza and discussions held in McCain’s Straight Talk Café.<br>
== Linden Lab News Archives ==


[http://ap.google.com/article/ALeqM5iYwQxC00pxu4qFJvjc06EWZkQfaAD948KR804 AP] - Obama’s Second Life headquarters were so packed that some avatars weren’t even able to get in.<br>
Here are links to the various Linden Lab websites where we catalog the press we receive.


[http://ap.google.com/article/ALeqM5iYwQxC00pxu4qFJvjc06EWZkQfaAD948HTQG1 AP] - Hundreds of volunteers have been unofficially campaigning for the election in Second Life.<br>
* [http://lindenlab.com/pressroom/news English]
* [http://de.secondlife.com/whatis/press-releases German]
* [http://jp.secondlife.com/PR  Japanese]
* [http://kr.secondlife.com/whatis/news Korean]


[http://gigaom.com/2008/11/04/top-three-virtual-worlds-for-election-da/ GigaOM] - Second Life is one of the top three virtual worlds to be in for Election Day.<br>
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span>
 
[http://www.virtualworldsnews.com/2008/11/linden-revises-pricing-plans-in-response-to-users.html Virtual Worlds News] – Covers the update for land pricing and Mark’s response to the community.<br>
 
[http://gigaom.com/2008/11/05/linden-lab-revises-rebellion-land-price-hike/ GigaOm] - Linden Lab has significantly revised its pricing policies due to mass protest from Second Life Residents.<br>
 
[http://www.informationweek.com/news/personal_tech/virtualworlds/showArticle.jhtml?articleID=210602208 InformationWeek] - What future does Second Life have; will it fulfill its goal to be mainstream, embraced by everyone? Some argue that Second will always be a niche product.<br>
 
[http://www.virtualworldsnews.com/2008/11/linden-cuts-four-possibly-in-business-development.html Virtual Worlds News] - Posts our statement about the layoff rumors.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.desmoinesregister.com/article/20081105/BUSINESS/811050335/-1/LIFE04 Demoines Register] - AvivaUSA (life insurance and annuities) is marketing itself to young, prospective agents through Second Life.<br>
 
[http://www.informit.com/articles/article.aspx?p=1273860 Inform IT] - CODESTATION (by IBM) is viewed as a general meeting place for Second Life’s development community.<br>
 
[http://www.govtech.com/gt/articles/427330 Government Technology] - Missouri state government recently hired its first IT employee recruited directly from Second Life.<br>
 
EDUCATION Coverage:<br>
 
[http://www.digitalburg.com/artman2/publish/UCM_News_72/UCM_hosts_Distance_Learning_Week.shtml Digital Burg] - Through Second Life, participants can hear guest presentations from around the world – developing the tremendous potential of distance learning.<br>
 
[http://www.masshightech.com/stories/2008/11/03/daily16-Naval-Undersea-Warfare-Center-replicated-in-Second-Life.html Mass High Tech] - The Naval Undersea Warfare Center has created a virtual model of itself in Second Life for training purposes.<br>
 
[http://esl.about.com/b/2008/11/05/teaching-english-in-second-life.htm About.com] - Explores how ESL might be taught in Second Life.<br>
 
[http://www.itbusiness.ca/it/client/en/home/News.asp?id=50628 IT Business] - Numerous Canadian colleges are using Second Life to train and teach their students.<br>
 
[http://gaming.psu.edu/node/748 Educational Gaming Commons] - Covers Second Life as a toolkit for educators.<br>
 
[http://virtuallyblind.com/2008/11/02/duranske-cle/ Virtually Blind] - The Second Life Bar Association will include a discussion about “Ethics of Practice in Virtual Worlds” in Second Life Saturday.<br>
<br>
 
CONSUMER Coverage:<br>
 
[http://www.cnbc.com/id/27540708 CNBC] - Covers election activities in Second Life, allowing Residents to participate in the presidential election through inworld events.<br>
 
[http://gigaom.com/2008/11/04/top-three-virtual-worlds-for-election-da/ GigaOM] - Reports that Second Life is one of the top three virtual worlds to be in for Election Day.<br>
 
[http://ap.google.com/article/ALeqM5iYwQxC00pxu4qFJvjc06EWZkQfaAD948KR804 AP] - Obama’s Second Life headquarters were so packed, that some avatars weren’t even able to get in.<br>
 
[http://ap.google.com/article/ALeqM5iYwQxC00pxu4qFJvjc06EWZkQfaAD948HTQG1 AP] - Hundreds of volunteers have been unofficially campaigning for the election in Second Life. <br>
 
[http://www.1up.com/do/newsStory?cId=3171125 1UP] - Hundreds of Obama supporters also held virtual rallies in the online virtual world game Second Life.<br>
 
[http://www.wndu.com/politics/headlines/33893529.html 16 WNDU] - Obama’s unofficial Second Life headquarters was so popular that many Residents couldn’t get in.<br>
 
[http://www.the33tv.com/pages/content_landing_page/?Online-communities-keep-tabs-on-presiden=1&blockID=125941&feedID=13 The 33TV] - Numerous election parties held in Second Life.<br>
 
[http://www.pej.org/html/modules.php?op=modload&name=News&file=article&sid=7481&mode=thread&order=0&thold=0 Peace, Earth and Justice News] - Obama’s campaign has been working hard in Second Life to win the global vote for President of the US.<br>
 
[http://nwn.blogs.com/nwn/2008/11/is-the-new-open.html New World Notes] - Posts a poll about the Openspace pricing policy, with 48.8% of respondents satisfied or at least tolerant and 44.2% more suspicious.<br>
 
[http://gigaom.com/2008/11/05/linden-lab-revises-rebellion-land-price-hike/ GigaOm] - Linden Lab has significantly revised its pricing policies due to mass protest from Second Life Residents.<br>
 
[http://mmorpgbay.com/?p=3371 MMORPG Bay] - Linden Lab has announced a new land product for Second Life in response to the negative feedback from the price increase for Openspaces.<br>
 
[http://movies.ign.com/articles/927/927010p1.html IGN] - Reports that
Pirates of the Caribbean director Gore Verbinski may soon be producing a project about a man’s addiction with Second Life.<br>
 
[http://www.informit.com/articles/article.aspx?p=1273861 Inform IT] - Provides a step-by-step process to sign up and use Second Life.<br>
 
[http://www.contracostatimes.com/ci_10881000 Contra Costa Times] - Reports that virtual worlds like Second Life are particularly poised for growth.<br>
 
[http://www.astd.org/TD/Archives/2008/Nov/0811_WhatThingsCost.htm T+D] - Second Life is an example of a public virtual world. It is extremely accessible, and users have the option of building their own custom space within the public program.<br>


[http://videogamemedia.com/article.php?id=1782&cat=News Video Game Media] - The 2008 Machinima Awards included many filmmakers, cineastes, gamers, students, and technologists from Second Life.<br>
[[Category:Marketing]]
 
[http://www.clickz.com/showPage.html?page=3631559 Clickz] - Linden Lab selected Big Spaceship to consult on its user experience design.<br>
 
[http://www.virtualworldsnews.com/2008/11/linden-lab-hires-big-spaceship-to-improve-first-hour-experiences.html Virtual Worlds News] – Covers the partnership with Big Spaceship to improve the first hour user experience.<br>
 
[http://nwn.blogs.com/nwn/2008/11/big-spaceship.html New World Notes] - Big Spaceship is being brought on to “re-invent” the user experience.<br>
 
[http://www.technologystory.com/2008/11/03/viva-la-mobile-revolution/ Technology Story] - Sun and Samsung have demonstrated working applications of Second Life on mobile phones.<br>
 
[http://www.thestandard.com/news/2008/11/05/second-life-residents-split-linden-labs-open-spaces-compromise The Industry Standard] - Linden Lab oversees one of the most successful social virtual worlds in existence, but it is still struggling with Residents about how Second Life should be governed, especially over the use of Openspaces.<br>
 
[http://www.e-consultancy.com/news-blog/366643/second-life-faces-real-estate-crunch-of-its-own.html e-Consultancy] - Second Life faces a real estate crunch of its own.<br>
<br>
 
===UK===
 
Trends we’ve noticed:<br>
-- Enterprise has received the most focus, with the coverage on Clare’s appointment and Silicon.com’s image display of enterprise use being the highlight articles.<br>
-- Continued coverage of Second Life being used for medical training purposes, in particular the training of paramedics in-world.<br>
<br>
 
Key Coverage:<br>
[http://networks.silicon.com/webwatch/0,39024667,39328235,00.htm Silicon.com] - Provides a selection of photos showing enterprise use of Second Life.<br>
 
[Brand Strategy] (not published online) - Discusses the debate around virtual world branding. Catherine Smith forms part of the six contributors.<br>
 
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=63112&d=258&h=262&f=3 Marketingweek.co.uk] - Clare Rees’ appointment as European Marketing Director.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://networks.silicon.com/webwatch/0,39024667,39328235,00.htm Silicon.com] - Provides a selection of photos showing enterprise use of Second Life.<br>
 
[http://www.cambridgenetwork.co.uk/news/article/default.aspx?objid=53201 cambridgenetwork.co.uk] - Second Life aids the evolution of corporate websites.<br>
 
EDUCATION Coverage:<br>
[http://www.yourlocalguardian.co.uk/leisure/games/3801198.Paramedics_train_in_Second_Life/ Guardian.co.uk] - Paramedic students at St George’s Hospital have been using Second Life to help prepare them for the real life situations they could face when they qualify.<br>
<br>
 
ADULT CONSUMER Coverage:<br>
 
[http://www.earthtimes.org/articles/show/we-r-you-corporation-and-avatrait-digital,601627.shtml Earth Times] - Avatrait Digital Galleries, the Second Life gallery, has teamed up with the we-R-you Corporation to use their fully integrated social network platform, coRe, within the existing Avatrait website.<br>
<br>
 
===GERMANY===
 
Trends we’ve noticed:<br>
-- There was still some coverage about churches in Second Life and, of course, the presidential elections in the US.<br>
-- Article in Handelsblatt about consultancies urging their clients into Web 2.0.<br>
-- Financial Times Deutschland has published an article about business schools using Web 2.0 features to communicate with students.<br>
<br>
Key Coverage:<br>
 
[http://www.noows.de/us-wahl-im-second-life-obama-vorn-3769  Noows.de] - A long news about the presidential elections within Second Life and Obama’s victory inworld.<br>
<br>
 
EDUCATION Coverage:<br>
 
[Financial Times Deutschland, Nov 31] - Published an article headlined “Business School 2.0”. The article is very positive overall and amongst others introduces the virtual campus that Insead Business School is running in Second Life. This is backed with positive quotes of a marketing professor.<br><br>
 
ADULT CONSUMER Coverage:<br>
 
[http://www.heise.de/tp/blogs/4/118242 Heise.de] - Writes about an artist who takes care of the avatars that are not in use anymore.<br> 
 
[http://www.pr-inside.com/de/auch-die-virtuelle-welt-diskutiert-die-r896377.htm PR-Inside.com] - US elections inworld and how they are taken up within Web 2.0.<br>
[http://slinside.com/index.php/SL-Videos-Kurzfilme/Die-Hexen-vom-Eastgrid.html SL Inside.com] - A video called “The witches of Eastgrid” which is quite nice to look at.<br>
<br>
 
===FRANCE===
 
Trends we’ve noticed:<br>
-- Coverage of Tom Hale’s appointment.<br>
-- Focus on recruitment in-world and how it can be used by enterprises to get new interesting profiles with several big companies mentioned.<br>
-- New employment agency for French community is now located in Liberta island.<br>
-- Reality Festival in Paris, the first international festival dedicated to virtual realities. Media wonder if Second Life is really a space to create and it has been demonstrated partly by this successful event. Even French singer William Scherrer exploration of Second Life inspire creativity in his latest album.<br>
<br>
Key Coverage:<br>
 
[http://virtuelnews.com/secondlife/2008/11/06/jack-linden-sur-second-life-repond-aux-revendications/ Virtuel News] - An article about Jack Linden answering to demands in Second Life. This follows a series of posts on pricing increase, riots inworld, and service interruptions.<br>
 
[http://gromike.wordpress.com/2008/11/05/cold-war-kids-en-bande-son-dans-second-life/ Gromike] - Covers Cold War Kids in Second Life, that demonstrates how you can be creative inworld.<br>
 
[http://www.indicerh.net/article.php?sid=4589 IndiceRH.net] - An article about Tom Hale’s appointment as Chief Product Officer of Linden Lab.<br>
 
[http://www.tdg.ch/actu/hi-tech/site-parler-seropositivite-2008-11-02 Tribune de Genève] - Covers new virtual world dedicated to people who have AIDS to discuss their issues.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.latribune.fr/carrieres/recrutement/20081106trib000307155/second-life--quattendent-les-recruteurs-dun-avatar-candidat.html La Tribune.fr] - A very positive article about what can recruiters expect from an avatar-candidate. Interview with several recruiters:  AXA France, L’Oréal, La Caisse d’Epargne.<br>
 
[http://www.blog.adminet.fr/ralentissement-economique-=-acceleration-de-l-adop...-synd0077542.html PC World] - About how to survive economic crisis by developing Internet technologies usage, and mentions immersive workspaces as those proposed by Second Life that can enable to make real economies.<br>
[http://virtuelnews.com/secondlife/2008/11/01/virtueljobs-un-pont-entre-reel-et-virtuel-second-life/ Virtuel News] - On VirtuelJobs: a bridge between Real Life and Virtuel Life in Second Life. This is about a new employment agency located in Liberta French community island.<br>
 
[http://www.pink-seo.com/blog/le-shopping-virtuel-57 Pink-SEO] – Virtual shopping in Second Life.<br>
 
[http://www.atelier.fr/usages/10/30102008/internet-debusque-cv-menteurs-reseaux-sociaux-jobetic-37380-.html L’Atelier.fr] - Covers how to detect false CVs when recruiting where Second Life is mentioned: even in Second Life, you need to have a detailed and strong CV to be enable to meet recruiter.<br>
 
[http://www.sudouest.com/bearn/actualite/oloronnais/article/401341/p/1/mil/3417851.html Sud Ouest] - Stonfield Inworld initiative of e-commerce in Second Life.<br>
 
[http://www.directioninformatique.com/DI/client/fr/DirectionInformatique/Nouvelles.asp?id=50542 Direction Informatique] - How to attract new talents from Generation Y into your enterprise by using Social networks or Second Life, for instance.<br>
 
[http://www.sudouest.com/gironde/actualite/article/400316/p/1/mil/3407043.html Direction Informatique] - Digital networks or players, mentioned Second Life as one of the active places to be in.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://virtuelnews.com/secondlife/2008/11/03/journee-internationale-de-lenseignement-a-distance-dans-le-monde-virtuel-second-life/  VirtuelNews] - Posted an article on Distance Learning Day in the virtual world Second Life.<br>
 
[http://daneel-ariantho.blogspot.com/2008/11/journee-mondiale-de-lenseignement.html Daneel Ariantho Digital Log] - Distance Learning Day in the virtual world Second Life.<br>
 
[http://www.vagabondages.org/post/2008/11/05/Journee-internationale-du-e-learning-le-10-novembre-dans-second-life-et-a-la-Sorbonne Vagabondages] - Distance Learning Day in Second Life.<br><br>
 
ADULT CONSUMER Coverage:<br>
[http://www.liberation.fr/culture/0101166182-reality-territoire-d-avatars Liberation.fr] - Reality Festival with 4 days dedicated to Virtual Worlds. Second Life is mentioned as being an exciting laboratory for artists to experiment their creativity. Only regret is that they often reproduce real experiences inworld rather than developing new types of creativity.<br>
 
[http://www.vnunet.fr/news/barack_obama_a_aussi_conquis_les_electeurs_internautes_-2029242 Vnunet.fr] - Obama’s success also amongst Web electors in Twitter, Facebook or Second Life. Obama headquarters in Second Life has been filled with people during elections. Celebrations in Second Life have brought huge crowds of avatars together.<br>
 
[http://www.causeur.fr/la-france-l’autre-grand-pays-du-racisme,1262 Causeur Salon de Réflexion] – Says Sarah Palin is not human at all but rather like an avatar from Second Life. This qualification about her non humanity has been given by journalist Christian Salmon on RTL radio broadcast.<br>
 
[http://www.chronicart.com/webmag/article.php?id=1493 Chronicart.com] - Reality Festival with an interview of artists Camille Bovier Lapierre and Paul Coudamy. Both artists have worked on the Virtual but not on Second Life. They have been asked if they considered Second Life as a creative space and if it was not dead as a creative environment. Answer is complexity and richness of use is one of the reasons why some have abandoned creating in Second Life but Reality Festival creations hopefully will change things by showing extent of possibilities. <br>
 
[http://www.afjv.com/press0810/081027_reality_festival.htm Afjv.com] - Reality Festival and Second Life true Creative potential for Artists: “Your World, Your Imagination”.<br>
 
[http://www.ecrans.fr/Nouvel-article,5574.html Afjv.com] - About Reality Festival, and Second Life mentioned as a creative space.<br>
 
[http://www.rfimusique.com/musiquefr/articles/106/article_17416.asp RFI] -  Article about William Scherrer, famous French singer who explores Virtual Worlds, as Second Life that he visits regularly, that inspired his last album.<br>
 
[http://www.wmaker.net/editoweb/Actus-monde-les-Europeens-pour-Obama_a12124.html EditoWeb Magazine] - Obama in Second Life.<br>
 
[http://www.lemonde.fr/opinions/article/2008/10/31/la-second-life-du-politique-par-christian-salmon_1113284_3232.html LeMonde.fr] – Covers politics “second life” meaning that politics are now focusing on virtual news or virtual political effects based on no reality. Thus, journalist qualifies politics as becoming “second life” politics. He is the same author, Christian Salmon to qualify Sarah Palin as Second Life woman and not real human being. <br>
 
[http://www.vnunet.fr/news/weblin_petit_surf_commun_entre_avatars_virtuels_-2029035 Vnunet.fr] - Weblin new technologic application to surf and chat online as an avatar in this social network and meeting website. Second Life avatars are allowed.<br>
 
[http://www.lemonde.fr/culture/article/2008/10/31/thriller-fete-ses-25-ans_1113445_3246.html LeMonde.fr] - Covers Thriller’s birthday where it is explained Michael Jackson dance has been reproduced many times as in Second Life.<br>
 
[http://www.20min.ch/ro/news/vaud/story/Le-swap--ou-comment-avoir-plus-sans-depenser-1-franc-13799905 20 Minutes.ch] - About Swap, a new service to exchange/convert virtual money. This service is available for Second Life.
 
 
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span>

Latest revision as of 11:23, 6 May 2019

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This article is obsolete, but kept as a historical record. Do not rely on this information in any way. However, it may be used in the future, so please do not delete or modify.

If you are looking for current articles in our major markets, please visit the News Archives


Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

Weekly Reports-January 1-January 16, 2009

In this section, you will find the media trends and press stories we are tracking in some of our key markets.

Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

  • The Guardian - Second Life is at the forefront of a project to recreate London as a 3D world online.
  • BBC news - A video report describes Middlesbrough City Learning Centre’s use of Second Life.
  • The Guardian - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.
  • Medical News Today - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.
  • gamepoliticals.com - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.
  • Gazettelive - Reports about Acklam Grange creating a school in Second Life.
  • Personnel Today – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.

Germany

  • PRCenter.de - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.
  • SLtalk.de - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.
  • HR-online.de - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.

France

  • 01 net - A note about Howard Look’s appointment.
  • SL Cosmos - An article about the event Autrans 2009 retransmitted in Second Life.
  • Redact – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.
  • Pierre Olivier Carles - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.
  • Emilie Ogez - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.
  • Tioufout - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.

Week Ending January 10, 2009

US

  • The Washington Post - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.
  • DCist - Posts about the launch of the Arlington County Government.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • The Baltimore Education Examiner - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.
  • The Atlanta Constitution Journal – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.
  • Media Post – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.
  • Government Technology - Government agencies are using Second Life to recruit new employees.
  • 1UP - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.
  • The Daily Record - People are turning to Second Life to escape the real world and how they can benefit.
  • The Globe and Mail - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.
  • The Mormon Times - Evaluates the Mormon Church becoming involved in Second Life.
  • The Sydney Morning Herald - Posts an article and an AP video about the protests in Second Life.
  • MSNBC’s Cosmic Log - Covers the American Astronomical Society ribbon cutting in Second Life.
  • KPCC Radio - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.

UK

  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • VNunet.com - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.
  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • BritainNews - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.
  • ITPRO - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.

Germany

  • Areagames.de - Published an article about Gore Verbinski planning to do a movie about the divorce story.
  • Nickpol.Twoday.net - Published a link with a video that shows Philip giving a talk in Second Life.
  • Fudder - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.
  • Lübecker Nachrichten.de - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.
  • 20minutes.ch - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.
  • SLinside.com - Published a link to a Led Zeppelin concert inworld.

France

  • Pocarles - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.
  • Angezanetti - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.
  • Territoire Digital - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.
  • Metalab3d - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.

Linden Lab News Archives

Here are links to the various Linden Lab websites where we catalog the press we receive.

Links To Previous Reports
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