Difference between revisions of "Category:Linden Lab PR Update"

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=Information=
{{Archive|If you are looking for current articles in our major markets, please visit the [http://lindenlab.com/pressroom/news News Archives]}}
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.


=Linden Lab News Archives=
=== Week Ending January 16, 2009 ===
==== US ====
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.


Here are links to the various Linden Lab websites where we catalog the press we receive.  (Not all of these are up-to-date, but we are constantly working on it.)<br>
==== UK ====


[http://lindenlab.com/pressroom/news English] <br>
== Weekly Reports-January 1-January 16, 2009 ==
French<br>[http://de.secondlife.com/whatis/press-releases German]<br>
Italian<br>
[http://jp.secondlife.com/PR  Japanese]<br>
[http://kr.secondlife.com/whatis/news Korean]<br>
 
=Weekly Reports=


In this section, you will find the media trends and press stories we are tracking in some of our key markets.
In this section, you will find the media trends and press stories we are tracking in some of our key markets.


==Week Ending December 5, 2008==
=== Week Ending January 16, 2009 ===
Key Coverage by Market
==== US ====
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.


===US===
==== UK ====
* [http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.
* [http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.
* [http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.
* [http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.
* [http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.
* [http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.
* [http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.


Trends we’ve noticed:<br>
==== Germany ====
* [http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.
* [http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.
* [http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.


-- Several positive stories this week across all topics, including articles on Howard Look’s appointment.<br>
==== France ====
-- Coverage in mainstream press and the blogosphere about the Army in Second Life and benefits of using the platform for training.<br>
* [http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.
-- Stories about Reuters leaving didn’t spread beyond in-world press and blogs.<br>
* [http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.
-- Positive coverage of university expansion, more schools are increasing courses in Second Life and several organizations are conducting studies in the virtual world.<br>
* [http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.
<br>
* [http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.
* [http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th  about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.
* [http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.


Look appointment coverage:<br>
=== Week Ending January 10, 2009 ===
==== US ====
* [http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.
* [http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.
* [http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.
* [http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.
* [http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.
* [http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.
* [http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.
* [http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.
* [http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.
* [http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.
* [http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.
* [http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.
* [http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.
* [http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.
* [http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.


[http://www.readwriteweb.com/jobwire/2008/12/linden-lab-hires-former-pixar.php ReadWriteWeb] - Linden Lab has hired Howard Look as SVP of Customer Applications.<br>
==== UK ====
* [http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
* [http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.
* [http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
* [http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.
* [http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.


[http://www.virtualworldsnews.com/2008/12/linden-hires-howard-look-as-svp-customer-applications.html Virtual World News] - Reports on the Look appointment.<br>
==== Germany ====
* [http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.
* [http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.
* [http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.
* [http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.
* [http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.
* [http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.


[http://www.secondlifeupdate.com/news-and-stuff/linden-lab-announced-that-they-have-chosen-howard-look-as-the-senior-vice-president-of-customer-applications/ Second Life Update] - Reports on the Look appointment.<br>
==== France ====
* [http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.
* [http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.
* [http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.
* [http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.


[http://www.worldsinmotion.biz/2008/12/linden_lab_appoints_howard_loo.php World In Motion] - Reports on the Look appointment.<br>
== Linden Lab News Archives ==


[http://www.inquisitr.com/10442/former-pixar-exec-joins-second-life-team/ Inquisitr] - Reports on the Look appointment.<br>
Here are links to the various Linden Lab websites where we catalog the press we receive.


[http://dusanwriter.com/index.php/2008/12/02/how-many-lindens-will-it-take-to-screw-in-a-light-bulb/ Dusan Writer’s] - Reports on the Look appointment.<br>
* [http://lindenlab.com/pressroom/news English]
* [http://de.secondlife.com/whatis/press-releases German]
* [http://jp.secondlife.com/PR  Japanese]
* [http://kr.secondlife.com/whatis/news Korean]


[http://www.metaversejournal.com/2008/12/03/linden-lab-ceo-more-staff-to-improve-usability/ Metaverse Journal] - Posts on the Look appointment.<br>
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span>
<br>
 
Other coverage:<br>
 
[http://www.time.com/time/specials/2007/printout/0,29239,1859855_1859854_1859705,00.html TIME Style and Design] - Presents and article on virtual luxury. The team connected the journalist with Jeska as well as several inworld designers.<br>
 
[http://blog.wired.com/defense/2008/12/the-armys-new-f.html WIRED] - Reports that the U.S. Army is building two training islands in Second Life to attract new recruits. <br>
 
[http://cnettv.cnet.com/2001-1_53-50004667.html CNET] - Posts about the Army’s presence in Second Life.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://wbztv.com/local/virtual.worlds.entropia.2.877006.html CBS WBZTV] - Thanks to the popularity of Second Life, the article states, 80 percent of active Internet users will live a virtual life within the next three years and the government is becoming more involved as well.<br> 
 
[http://www.nytimes.com/2008/12/01/business/media/01luxury.html?ref=business New York Times] - Mentions that it is important that the government engages in technology like Second Life to, “develop understanding between American people and peoples of other countries.”<br>
 
[http://www.govtech.com/gt/567849?topic=117699 Government Technology] - Mentions that in 2007, Missouri created an employee-recruiting site and held job fairs in Second Life.<br>
 
[http://www.astd.org/TD/Archives/2008/Dec/0812_Technology.htm T + D] - Reports that it is important for companies to invest in Web 2.0 technologies, mentioning Second Life.<br>
 
[http://www.insidecrm.com/features/web-conferencing-trends-120208/ Inside CRM] - Virtual worlds like Second Life can improve upon and expand Web conferencing technologies for businesses.<br> 
 
[http://www.sdtimes.com/AGILE_FOR_A_NEW_AGE/About_AGILEDEVELOPMENT_and_CLOUDCOMPUTING_and_MULTICORE_and_PROFESSIONALDEVELOPMENT_and_FOXHEDGE_and_IBM_and_SERENA/33076 SD Times] - Reports that Asynchrony, an IT consulting firm, is using Second Life to run ‘agile projects’ for its developers.<br>
 
[http://www.bizinformer.com/50226711/how_long_until_everyone_has_a_store_in_second_life.php Biz Informer] - Mentions that there are uses for Second Life beyond just sales and marketing, including virtual conferencing.<br>
 
[http://nbbusinessjournal.canadaeast.com/journal/article/494993 New Brunswick Business Journal] - Reports that the Syntesi Corporation is using Second Life to train current and future workers.<br>
 
[http://www.fistfuloftalent.com/2008/12/r.html Fist Full of Talent] - Blogs that at the HR Leadership Forum, there was a strong emphasis on the use of Second Life for HR professionals.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://www.reflector.com/news/program-allows-high-school-juniors-to-take-college-courses-online-275003.html Reflector.com] - Reports that high school students will soon be able to take classes at East Carolina University through Second Life.<br>
 
[http://www.cfo.com/article.cfm/12667459/c_12671474 CFO] - Reports that Indiana University’s Kelley School of Business will offer classes in Second Life for their executive-education program.<br>
 
[http://www.ddj.com/web-development/212201084?cid=RSSfeed_DDJ_All Dr. Dobb’s Journal] – A University of California, San Diego student will spend 365 consecutive hours immersed in the Second Life to study how people adapt to virtual environments.<br>
 
[http://insideuf.ufl.edu/2008/12/01/clas-global-mission/ Inside the University of Florida]  - Reports that the College of Liberal Arts and Sciences (at the University of Florida) will try to improve language teaching and cultural awareness using Second Life.<br>
 
[http://www.thestarpress.com/article/20081129/NEWS01/811290308 The Star Press] - Reports that the Las Americas Network of architecture students from 30 Latin American colleges collaborated with graduate students from Ball State in Second Life.<br>
 
[http://www.google.com/hostednews/ap/article/ALeqM5hdhEj_aYc3hfuEaF0cuMS5lw5WzwD94QQ6182 Associated Press] - Reports that studying avatars in Second Life will help researchers determine how people become satisfied or dissatisfied with their bodies.<br>
 
[http://blogs.discovermagazine.com/80beats/2008/12/03/virtual-reality-gives-out-of-body-and-into-someone-elses-experience/ Discovery Magazine] - Virtual reality platforms like Second Life can be used in psychotherapy.<br>
<br>
 
CONSUMER Coverage:<br>
 
[http://www.escapistmagazine.com/news/view/87856-U-S-Army-To-Begin-Second-Life-Recruitment Escapist Magazine] - Reports that the U.S. Army is building two training islands in Second Life to attract new recruits.<br>
 
[http://www.virtualworldsnews.com/2008/12/army-launching-second-life-presence-next-month.html Virtual World News] - Reports that the U.S. Army is building two training islands in Second Life to attract new recruits.<br> 
 
[http://seriousgamesblog.blogspot.com/2008/12/us-army-to-setup-camp-in-second-life.html Serious Game Blog] - Mentions the Army setting up in Second Life.<br>
 
[http://medc2org.wordpress.com/2008/12/03/army-launching-second-life-presence-next-month/ C2] - Blogs that the U.S. Army is building two training islands in Second Life to attract new recruits.<br>
 
[http://kotaku.com/5101930/us-army-invades-second-life Kotaku] - The U.S. Army is building two training islands in Second Life to attract new recruits.<br> 
 
[http://www.virtualworldsnews.com/2008/12/mybase-launches-in-second-life.html Virtual World News] - Reports that the U.S. Air Force will also set up an island in Second Life to help recruit and inform civilians, and train cadets.<br>
 
[http://www.maxwellgunterdispatch.com/apps/pbcs.dll/article?AID=/20081204/DISPATCH01/81204021/1115/DISPATCH Maxwell Gunter Dispatch] - Blogs that the U.S. Air Force hopes that their MyBase island in Second Life will attract people interested in learning more about the Air Force.<br>
 
[http://news.cnet.com/8301-13846_3-10109961-62.html CNET] - Sweden and South Korea are attempting to tax virtual goods and currency.<br> 
 
[http://cornellsun.com/node/33953 Cornell Daily Sun] - The lines of infidelity are being blurred due to complex relationship and interaction between people in Second Life.<br> 
 
[http://www.observer.com/2008/o2/superstar-avatars The Observer] - Online images and real-life personalities are melding as evident in the vast character customizability in Second Life.<br>
 
[http://www.walletpop.com/blog/2008/12/02/youtube-invites-you-to-play-in-carnegie-hall/ Wallet Pop] - An assembled virtual orchestra plans on performing on YouTube and in Second Life in the near future.<br>
 
[http://www.unionleader.com/article.aspx?headline=Her+trademark+gets+its+landmark+wings&articleId=0df0bcc3-d351-4b25-a29d-c35b3818290f Union Leader] - A woman has won the first federal registered trademark for an avatar used in Second Life and the real world.<br>
 
[http://nwn.blogs.com/nwn/2008/12/new-world-newsf.html New World Notes] - Blogs that Barack Obama’s two new cabinet appointees to his ‘Innovation Agenda’ group are regular users of Second Life.<br>
 
[http://www.ted.com/index.php/talks/the_inspiration_of_second_life.html TED] - iIn an interview with Philip Rosedale, he discusses the future of Second Life.<br>
 
[http://dusanwriter.com/index.php/2008/12/03/philip-and-ted/ Dusan Writer’s Metaverse] - Posts the interview on Ted Talks.<br>
<br>
 
===UK===
 
Trends we’ve noticed:<br>
-- Coverage this week has been mainly positive but with little key focus on Second Life. There have been positive articles in The Daily Mail, The Sun and The Guardian, with the rest of the coverage lacking focus on Second Life.<br>
-- The educational and enterprise sections have received the most focus this week.<br>
-- Positive education coverage, calling Second Life the potential future of education and nurses being able to train online.<br>
<br>
 
Key Coverage:<br>
 
[http://www.dailymail.co.uk/femail/article-1091450/How-I-romance-man-I-met-bizarre-internet-fantasy-world-Second-Life.html Daily Mail] - Writes about how a womens’ magazine editor found love in Second Life.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.guardian.co.uk/digitalstudent/copyright The Guardian] - Looks into web 2.0 as a tool using Second Life as an example of online copyright laws.<br>
 
[http://www.guardian.co.uk/heartofenterprise/research The Guardian] - Explores the research done by high tech industries for online and real life shopping tendencies.<br>
 
[http://www.earthtimes.org/articles/show/linden-lab-appoints-howard-look-senior-vice-president-of-customer-applications,640522.shtml Earth Times] - Talks about the appointment of Howard Look as senior vice president of customer relations at Linden Lab.<br>
 
EDUCATION Coverage:<br>
 
[http://www.thesun.co.uk/sol/homepage/woman/health/health/article1997804.ece The Sun] - Talks about nurses being able to train in Second Life.<br>
 
[http://www.guardian.co.uk/digitalstudent/second-life The Guardian] - Discusses whether or not Second Life is the future of Education.<br>
<br>
 
CONSUMER Coverage:<br>
 
[http://www.dailymail.co.uk/femail/article-1091450/How-I-romance-man-I-met-bizarre-internet-fantasy-world-Second-Life.html Daily Mail] – A women’s magazine editor found love on Second Life.<br>
<br>
 
===GERMANY===
 
Trends we’ve noticed:<br>
-- Business applications are less interesting at the moment, Second Life is pictured as a quite sexy place.<br>
-- Coverage of the use of Second Life for scientific purposes.<br>
<br>
Key Coverage:<br>
 
UniCompact (available online) - Published in its print issue the interview we sent over with Jean at Medientage. It has a really nice layout plus an attractive heading (”I sit on a marshmellow”).<br>
<br>
 
ENTERPRISE Coverage:<br>
-- Positive coverage regarding Second Life, and may even welcome a very interesting new resident.<br>
<br>
 
[http://turi-2.blog.de/2008/11/28/update2-virtuelle-welten-media-scanner-handykino-5125085 turi-2.blog.de] - An interview with Professor Thomas Schildhauer from the Institute of Electronic Business at Berlin University. He recommends companies to do some careful virtual steps. There is also a video stream of the interview.<br>
 
[http://www.sltalk.de/index.php/2008/11/26/das-saarland-will-sich-virtuell-mit-der-ganzen-welt-vernetzen/ SLtalk.de] - Good news published, that German county Saarland has got its own presence in-world now. On 7 islands, it shows its sights as well as some companies.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://www.neuepresse.de/newsroom/lifestyle/dezentral/lifestyle/art19626,741000 Neuepresse.de] - Presents a lawyer who is writing a book on legal matters within virtual worlds.<br>
 
[http://www.dradio.de/dlf/sendungen/forschak/883546/ Deutschlandradio.de] - Published a program about the Matheon at Berlin University that took the concept of avatars to help teachers to explain complicated molecular structures to them.<br>
<br>
 
ADULT CONSUMER  Coverage:<br>
 
[http://slinside.com/index.php/SL-Videos-Kurzfilme/Happy-Birthday-SLinside.html  SLinside] one of the most important German SL blogs, is celebrating its fifth birthday!<br>
<br>
 
===FRANCE===
 
Trends we’ve noticed:<br>
-- It seems that some journalists are overall becoming more confident about Second Life.<br>
-- Several articles this week around companies, initiatives in SL. They also insist on the fact that SL is really a good way to recruit nowadays.<br>
-- Musical events and public affairs covered, such as the music event  “Transusicales de Rennes.<br>
<br>
 
Key Coverage:<br>
 
[http://virtuelnews.com/secondlife/2008/12/01/et-si-l%E2%80%99on-avait-enterre-second-life-un-peu-vite/ Virtuel News] – Coverage of the fact that maybe journalists and other people have dismissed SL too quickly.<br>
 
[http://mascottus.free.fr/index.php?2008/12/02/685-revue-second-life Mascottus] - Published a review about Second Life.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.lemondeinformatique.fr/actualites/lire-les-tops-et-les-flops-du-recrutement-vus-par-trois-specialistes-rh-27513.htm LeMondeInformatique.fr] – Coverage about the best practices in terms of recruitment. Mention of SL as one of the best ways to recruit.<br>
 
[http://johan.marketeur.over-blog.com/article-25291673.html Johanmarketeur] - A note about AIR FRANCE KLM being in Second Life.<br>
 
[http://pyreneesgascognemag.blogspot.com/2008/12/des-ventes-prives-sur-second-life-avec.html Pyrennéesgascognemag] - Posted an article about RIL shopping, the first private sales space on SL.<br>
 
[http://www.duperrin.com/2008/12/02/pendant-la-crise-les-reseaux-sociaux-continuent/ Duperrin] – Coverage of the fact that even in crisis, social networks continue to exist. Mentions Second Life as a virtual world reaching its “second life”.<br>
 
[http://alltrends.over-blog.net/article-25003592.html Alltrends] -Covers Second Life professional utility thanks to Immersive Workspaces.<br>
 
[http://www.brocanteo.com/esprit-brocante-deco/93/vente-privee-sur-second-life-et-ril-shopping-comment-faire.html Brocateo] - Promotes on its website its sale on RIL shopping in Second Life.<br>
 
[http://www.itrgames.com/articles/84796/sofinco-ouvre-agence-second-life.html ITRGames ] - Published an article about the Bank SOFINCO entering Second Life.<br>
 
[http://www.educpros.fr/detail-article/h/3cbfc57932/a/recrutement-en-ligne-supelec-organise-son-premier-forum-virtuel-grandes-ecoles-avec-weavlink.html Educpro] - Published an article about the first virtual recruitment of SUPELEC in Second Life.<br>
 
[http://www.indicerh.net/article.php?sid=5130 Indice RH] - An article about the first virtual recruitment of SUPELEC in Second Life.<br>
 
[http://www.cxp.fr/flash-cxp/gestion-recrutement-weavlink-supelec-lancent-premier-forum_771 CXP.fr] - Published an article about the first virtual recruitment of SUPELEC in Second Life.<br>
<br>
 
ADULT CONSUMER Coverage:<br>
[http://wangxiang.wordpress.com/2008/11/30/second-life-transmusicales-et-realite-mixte/ Wangxiang] - An article about the musical event “Transmusicales de Rennes”. Mentions Second Life, where there will be a live re-transmission of the concert.<br>
[http://www.francomix.com/breve-Les_Transmusicales_en_Realites_Mixtes_de_Rennes_2008-719.html Francomix] - Published an article about the Musical event “Transmusicales de Rennes”. Mention of Second Life due to coming live retransmission of that concert.<br>
 
[http://nt2.uqam.ca/cyberculture/2008/12/conf%C3%A9rence_de_cyril_thomas_au_nt2_au_sujet_de_%C2%ABla_vie_au_carr%C3%A9%C2%BB_2007_de_lynn_hershman_leeson nt2] - Published an article about Cyril Thomas’ conference on SL about the status of objects and documents inserted in SL.<br>
 
[http://www.louche.org/index.php/2008/12/02/51-les-transmusicales-en-live-sur-second-life-entre-reel-et-virtuel Louche] - Published a note about the Musical event “Transmusicales de Rennes”. Mention of future retransmission of that concert in Second Life.<br>
 
[http://www.invworlds.fr/?p=594 Inworlds] – Coverage of a guide for compression format for Second Life.<br>
<br>
 
 
 
==Week Ending November 28, 2008==
 
Key Coverage by Market:
 
===US===
 
Trends we’ve noticed:<br>
-- Favorable comparisons against Sony’s Home.<br>
-- MSNBC article on the appeal of avatars with prominent quotes from Philip.<br>
-- Educational institutions continue to use Second Life in exciting and innovative ways.<br>
<br>
 
Key Coverage:<br>
 
[http://www.msnbc.msn.com/id/27897933/ MSNBC] - Reports on the rise of avatars in virtual worlds such as Second Life, Sony’s Home and Microsoft’s newly revamped Xbox Experience. We did a briefing between Winda Bendetti and Linden Lab’s Philip Rosedale to shape this article and Philip is quoted throughout the piece.<br><br>
 
ENTERPRISE Coverage:<br>
 
[http://www.redherring.com/blogs/25548 Red Herring] - Reports on Google’s short lived Lively, while Second Life continues to draw more people because it serves as a marketplace beyond just being a chat room.<br>
 
[http://www.cnbc.com/id/27845076 CNBC] - Reports Air France-KLM has set up an island in Second Life where users can view the company’s latest information including interactive 3D stock market information.<br>
 
[http://www.aspentimes.com/article/20081124/NEWS/811239975/1077&ParentProfile=1058&title=Second Aspen: a virtual tour Aspen Times] - Reports the unveiling of Second Aspen, a virtual version of Aspen, in Second Life.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://www.kansan.com/stories/2008/nov/24/secondlife/ The University Daily Kansan] - Reports the University of Kansas Medical Center has been using Second Life to simulate scenarios for training nurses and is looking to expand its programs in Second Life.<br>
 
[http://www.mercurynews.com/centralcoast/ci_11040110 San Jose Mercury News] - Reports the documentary filmmaker and self-described transmedia producer Nonny de la Pena spoke at UC Santa Cruz about "Gone Gitmo," a virtual reality film project about Guantanamo Bay.<br>
 
[http://www.abc2news.com/news/local/story.aspx?content_id=3cb8b066-54ed-4dde-8375-1ca7ae30eeb3 ABC Baltimore] - Reports on the US State Department using Second Life to break down barriers by recently sponsoring a global jazz concert in Second Life as well as the barriers technology is breaking in education with colleges and universities inworld.<br>
 
[http://www.ecommercetimes.com/story/emarketing/65188.html E-Commerce Times] - Reports how companies such as Palomar Pomerado Health and the CDC are using Second Life in a variety of ways including to spread awareness, create virtual tours and prepare people for disasters.<br>
 
ADULT CONSUMER Coverage:<br>
 
Sony Home<br>
 
[http://tech.yahoo.com/blogs/patterson/30706/playstation-home-were-still-waiting-and-waiting-/ Yahoo Tech] - Sony’s upcoming Home has Second Life-like spaces that are "nicely detailed" with "admirable" variety despite disconnection issues, a “serious lack” of available clothing and furniture and “heavy-handed” in-Home advertising.<br>
 
[http://nwn.blogs.com/nwn/2008/11/second-life-in.html New World Notes] compares Second Life’s Shadowdrift viewer as being visually superior to Sony’s Home.<br>
 
Other coverage
 
Other coverage:<Br>
 
[http://io9.com/5097324/second-life-foresaw-the-us-banking-crisis I09] - Reports on the banking issue, based on the MSNBC article.<br>
 
[http://www.massively.com/2008/11/21/tom-hale-talks-second-life-premium-accounts/ Massively] - Reports on the number of premium accounts in Second Life.<br>
 
[http://dusanwriter.com/index.php/2008/11/21/interview-mark-kingdon-second-life-linden-lab/ Dusan Writer] - Blogs a recent interview with Mark.<br>
 
[http://nwn.blogs.com/nwn/2008/11/mark-kingdonm-l.html New World Notes] - Reports on Dusan Writer’s interview with Mark.<br>
<br>
 
[http://www.msnbc.msn.com/id/27897933/ MSNBC via Live Science] - Reports on the rise of avatars in virtual worlds such as Second Life, Sony’s Home and Microsoft’s newly revamped Xbox Experience.<br>
 
[http://www.informationweek.com/blog/main/archives/2008/11/60_minutes_look.html InformationWeek] - Covers the story of a prominent Second Life artist Eshi Otawara, who is fighting for her residency in the US due to her husband passing away before her residency application was complete.<br>
 
[http://nwn.blogs.com/nwn/2008/11/how-many-bots-i.html New World Notes] - reports on the number of hours spent in Second Life by bots, which Linden Lab estimates to be about 10-15% of total user hours.<br>
<br>
 
===UK===
 
OVERALL OUTLOOK:
-- Numerous articles on Google Lively and the future for virtual worlds.<br>
-- Positive coverage on the effectiveness of SL in education.<br>
-- Some highlights from this week include the BBC and The Guardian.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.guardian.co.uk/technology/gamesblog/2008/nov/24/games-virtualworlds Guardian] – Covers the shutting down of Google’s Lively application, a competitor of Second Life.<br>
 
[http://londonist.com/2008/11/digital_cities_at_new_london_archit.php londonist.com] - Reports the way visualisation is assisting architects in London.<br>
 
[http://www.techradar.com/news/gaming/sony-launches-web-portal-for-ps3-home-488176 Techradar] - Mentions Second Life in a report on the launch of a web portal for Sony’s PS3 Home, a forthcoming virtual world for gamers.<br>
 
[http://www.ft.com/cms/s/0/a2780ad0-ba93-11dd-aecd-0000779fd18c.html FT] - Refers to Second Life with reference to Google’s decision to close Lively.<br>
 
[http://www.absolutegadget.com/200811231909/news/personal-computing/google-s-lively-mmo-dead.html absolutegadget] - Refers to Second Life in report on Google’s withdrawal of Lively.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://news.bbc.co.uk/1/hi/technology/7747951.stm BBC] - Reports how effective virtual environments can be for teaching purposes.<br>
 
[http://www.newsguardian.co.uk/latest-news/Virtual-world-helps-pupils-with.4712647.jp News Guardian] - Reports pupils from North Tyneside used Second Life to assist them with a school project.<br>
<br>
 
===GERMANY===
 
Trends we’ve noticed:<br>
-- This week we saw a lot about religion and education in the media.<br>
-- The Süddeutsche Zeitung summarizes the trends very well – the media considers SL as being in the after-hype phase. Instead of the former ‘me-too’ reactions, businesses are now looking closely at investments in SL and how they can benefit from the virtual world. The good news: SL is bucking the overall RL trend of a downturn in the economy.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.sueddeutsche.de/computer/212/448944/text/ Süddeutsche Zeitung Online] - Published an in-depth article after the briefing with Mark Kingdon. Even though it states that the initial hype has gone it picks up on some of Mark’s statements regarding planned improvements. It highlights the fact the Second Life’s virtual economy is quite healthy despite the current real-world economic downturn and that Linden Lab has achieved record-breaking results in the last quarter.<br>
 
[http://www.zdnet.de/news/tkomm/0,39023151,39199248,00.htm ZDnet.de] - An article about Google closing its virtual world Lively at the end of 2008 and will re-focus on core competencies in web search and advertising.<br>
 
This has also been picked up in other media:
[http://diepresse.com/home/techscience/internet/google/431693/index.do]<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://www.heise.de/tp/r4/artikel/29/29060/1.html Heise.de] - Discusses the Catholic Church’s position towards virtual worlds and picks up the story about the Arch Diocese Freiburg opening in Second Life.<br>
 
[http://www.spiegel.de/unispiegel/studium/0,1518,591995,00.html Spiegel.de] -  About studying with web 2.0 tools. It states that most students spend more than one hour on the Internet using Wikipedia and several social networks. One of the conclusions is that Second Life offers only limited value for study purposes.<br>
 
This has also been picked up by:
[http://www.heise.de/newsticker/Studie-Studieren-im-Web-2-0--/meldung/119281]<br>
<br>
 
ADULT CONSUMER Coverage:<br>
 
[http://www.pte.at/pte.mc?pte=081122003 Pressetext.at] - A story on sex in Second Life, which is based on the UK divorce story and follows the descriptions of Adrian Mars from BBC. The journalist also published almost the entire statement provided by Linden Lab to counter negative spin.<br>
 
The story has been picked up with almost no additional news or amendments in the following media:
[http://derstandard.at/?url=/?id=1227286837377]<br>
[http://www.nachrichten.ch/detail/325722.htm]<br>
<br>
 
===FRANCE===
 
Trends we’ve noticed:<br>
-- Good coverage particularly because of Lively’s closure—Second Life survives while Lively fails.<br>
-- Positive coverage focused on different subjects as law in virtual worlds, art, books…<br>
-- Several articles this week around companies, initiatives in SL.<br>
<br>
 
Key Coverage:<br>
 
[http://www.01net.com/editorial/385923/le-second-life-de-google-ferme-ses-portes/ 01net] - Posted an article about the end of Lively.<br>
 
[http://playtime.blog.lemonde.fr/2008/11/20/google-clot-lively-son-univers-virtuel/ Playtime] - An article about the end of Lively.<br>
 
[http://www.presse-citron.net/les-buzz-auxquels-vous-avez-echappe-cette-semaine-17 Presse citron] - Posted an article about the end of Lively.<br>
 
[http://dueze.blogspot.com/2008/11/webgoogle-va-fermer-son-monde-virtuel.html Dueze] – Covers the end of Lively.<br>
 
[http://www.armandiurea.com/actualites/le-second-life-de-google-lively-abandonne Armand Diurea] - About the end of Lively.<br>
 
[http://interstices.info/jcms/c_34521/stic-et-droit-defis-conflits-et-complementarites Interstices] - Posted an article about the NTIC and the rights of avatars.<br>
 
[http://www.informaticien.be/index.ks?page=news_item&id=6185 Informaticien] – An article about the end of Lively.<br>
 
[http://www.journal-du-referencement.com/referencement/Yahoo%20MdR/18558/le-second-life-de-google-ferme-ses-portes.htmlJournal du referencement] - Posted an article about the end of Lively.<br>
 
[http://www.canardpc.com/news-30914-Google_Lively_ving_Dead__la_fin_d_un_truc.html CanardPC] - News about the end of Lively.<br.
 
[http://www.invworlds.fr/?p=543 Inworlds] - Covers ScienceSim, a virtual world by Intel based on Opensim.<br>
 
[http://www.digitalworld.fr/fin-de-aventure-pour-lively-univers-virtuel-de-google,7133,a.html Digitalworld] - Posted an article about the end of Lively.<br>
 
[http://www.game-focus.com/?nav=new&nid=9985 Game focus] - Posted an article about the end of Lively.<br>
 
[http://benefice-net.branchez-vous.com/actubn/2008/11/google_ferme_son_monde_virtuel.html Benefices net] - Covers the end of Lively.<br>
 
[http://www.pcworld.fr/actualite/fin-de-vie-pour-le-reseau-social-lively-de-google/19061/ PCWorld] - An article about the end of Lively.<br>
 
[http://www.datanews.be/fr/news/90-53-21179/google-lively--c-est-fini-.html Datanews] - Posted an article about the end of Lively.<br>
 
[http://www.linformaticien.com/Actualit%C3%A9s/tabid/58/newsid496/5347/google-fait-ses-adieux-a-livelycom/Default.aspx L’Informaticien] – An article about the end of Lively.<br>
 
[http://www.zebulon.fr/actualites/2962-google-ferme-monde-virtuel.html Zebulon] – More about the end of Lively.<br>
 
[http://www.net-actuality.org/flashback/20-11-2008.html Net-actually] – News of the end of Lively.<br>
 
[http://www.lemagit.fr/article/google-3d/1783/1/google-enterre-lively-son-univers-virtuel-3d/ Le Mag IT] – News of Lively’s end.<br>
 
[http://www.memoclic.com/533-google/8605-lively-fin.html Memoclic] - Covers the end of Lively.<br>
 
[http://www.miwim.fr/blog/google-abndonne-son-monde-virtuel-lively-3485 Miwin] - Posted an article about the end of Lively.<br>
 
[http://www.neteco.com/240996-google-abandonne-reseau-social-lively.html Neteco] - An article about the end of Lively.<br>
 
[http://tech.blogs.challenges.fr/archive/2008/11/20/google-renonce-a-son-site-communautaire-lively.html Tech.blog.challenge] - Posted an article about the end of Lively.<br>
 
[http://www.canoe.com/techno/nouvelles/archives/2008/11/20081120-150603.html Canoe] - An article about the end of Lively.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.metaverse3d.com/2008/11/19/cp-apc-simplante-dans-second-life-inauguration-le-20-novembre-2008/ Metaverse3D] - Posted an article about APC entering SL.<br>
 
[http://www.keepcontact.lu/programme-working-worlds.php Keepcontact]  - A page about the event Working World 3.0, a recruitment event hold on SL the November 27 with about 3500 candidates registered.<br>
<br>
 
ADULT CONSUMER Coverage:<br>
 
[http://mondes-virtuels.stonfield-inworld.com/un-point-sur-ril-shopping-qui-vend-des-voitures-saab/ Stonefield Inworld] - Published an article about the sale of SAAB cars on RIL Shopping on SL.<br>
 
[http://www.casino-lasvegas-live.org/second-life-interdit-casino-en-ligne CasinoLas-Vegaslive] - A note about the prohibition of Casinos on SL.<br>
 
[http://www.topchretien.com/topfamille/view/6342/plus-belle-la-vie-mais-pas-en-second-life.html TopChretien] - Published an article about Plus Belle La vie and all the products the serial has developed because of its success. Quick mention of SL about chats developed around Plus belle la vie.<br>
 
[http://interstices.info/jcms/c_34521/stic-et-droit-defis-conflits-et-complementarites]
 
[http://www.adviso.ca/blog/2008/11/25/internet-le-meilleur-ami-de-milliards-de-solitudes-33/ Adviso] - An article commenting the book “L’ère du vide - Essai sur l’individualisme contemporain” written by Gilles Lipovetsky.<br>
 
[http://www.territoire-digital.com/2008/11/%C2%AB-l%E2%80%99encyclopedie-des-elfes-%C2%BB-bientot-sur-second-life/ Territoire Digital] - An article about the future publication  of “l’Encyclopedie des Elfes” on SL.<br>
 
[http://mondes-virtuels.stonfield-inworld.com/un-point-sur-ril-shopping-qui-vend-des-voitures-saab/ Stonefield Inworld] - An article about the sale of SAAB cars on RIL Shopping on SL.<br>
 
[http://sldirect.blogspot.com/2008/11/paradis-artificiels-territoires-du.html La Bibliotheque francophone] - A news about a project: 3rd Edition “ Artificial paradises” on SL.<br>
 
[http://gromike.wordpress.com/2008/11/25/le-pere-noel-virtuel-est-toujours-dans-second-life-mais-il-est-jurassien-et-tres-musique-annee-80/ Gromike] - An article about Jura French region in SL.<br>
 
[http://tournicoton-art-gallery.blogspot.com/2008/11/la-jete-des-rves-affiche-globale-de.html Tournicoton art Gallery] - A page about their new exposition on SL on Kuai Hele.<br>
 
 
 
==Week Ending November 21, 2008==
 
Key Coverage by Market:
 
===US===
 
Trends we’ve noticed:<br>
-- The end of Google’s Lively was covered with a few pieces, including the AP, which highlighted Second Life’s leadership in the virtual worlds industry.<br>
-- Great coverage in the education sector, with several stories about universities in Second Life.<br>
-- Limited enterprise coverage, with a positive article from IT World.<br>
-- Coverage of SAP’s plans to market to Second Life retailers.<br>
-- Local coverage on universities investing in Second Life.<br>
-- Continued political coverage of Obama’s pick for FFC Chairman’s involvement in Second Life.<br>
<br>
 
Google Lively coverage:
 
[http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2008/11/20/financial/f130059S97.DTL&hw=google+lively&sn=001&sc=1000 AP] - Google Lively has shutdown; article cites Second Life as the leader in the virtual worlds industry.<br>
 
[http://mashable.com/2008/11/20/google-flops/ Mashable] - Posts on Lively’s close.<br>
 
[http://blogs.zdnet.com/BTL/?p=10944 ZDnet] – News of Lively’s closing.<br>
 
[http://www.webpronews.com/topnews/2008/11/20/googles-lively-receives-a-death-sentence Web Pro News] - Posts about the Lively news.<br>
 
[http://www.pcmag.com/article2/0,2817,2335081,00.asp PC Magazine] - Posts about the Lively news.<br>
 
[http://www.g4tv.com/thefeed/blog/post/691122/Google_To_Kill_Its_Lively_Virtual_World_Service.html G4 TV] - Posts about Lively, mentioning Second Life.<br>
 
[http://googlewatch.eweek.com/content/social_networks/google_lively_soon_to_be_deceased.html eWeek] - Posts that Lively will close.<br>
 
[http://www.tomsguide.com/us/google-lively-3D,news-3001.html Tom’s Guide] - Posts about the Lively news.<br>
 
[http://blog.wired.com/sterling/2008/11/dead-media-be-5.html Wired] - Posts about the Lively news.<br>
 
[http://www.pcworld.com/businesscenter/article/154225/google_to_shut_down_lively_virtual_world.html PC World] - Posts about the end of Lively.<br>
 
[http://kotaku.com/5093891/google-kills-its-second-life+like-lively Kotaku] - Lively news.<br>
 
[http://news.cnet.com/8301-13772_3-10103412-52.html CNET] – Covers the end of Lively.<br>
 
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=internet_business&articleId=9121003&taxonomyId=71&intsrc=kc_top Computerworld] posts about Lively.<br>
 
[http://www.1up.com/do/newsStory?cId=3171422 1 Up] - Posts about the Lively news.<br>
 
[http://industry.bnet.com/technology/1000569/tech-roundup-ballmer-nixes-yahoo-bid-googlepg-employee-swap-more/ BNet] - Posts about the Lively news, tying it in with the launch of PlayStation’s Home.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.alleyinsider.com/2008/11/deluded-companies-still-trying-second-life-next-up-sap Silicon Alley Insider] - Reports that SAP may use Second Life to market its ERP systems.<br>
 
[http://www.itworldcanada.com/a/Daily-News/6823d397-11bf-45cf-bcf4-c1b5d9231728.html IT World Canada] - Reports that Second Life provides developers an opportunity for cost savings and redesigning processes that can’t be done in the real world.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://media.www.thebrownandwhite.com/media/storage/paper1233/news/2008/11/21/Opinion/Editorial.Second.Life.Could.Enhance.Lehigh-3554969.shtml College Media Network] - Second Life serves as a new medium for communicating inside and outside the classroom.<br>
 
[http://www.jaxnews.com/news/2008/jn-localnews-1119-jbacchus-8k19q1334.htm Jacksonville News] - Jacksonville State University will buy an Island in Second Life for education purposes.<br>
 
[http://www.pbs.org/idealab/2008/11/the-next-newsroom-proposal-is.html Media Shift Idea Lab] - The Chronicle, an independent, student-run newspaper at Duke University, recently build a virtual replica of the Next Newsroom in Second Life.<br>
 
[http://www.mysanantonio.com/news/special_reports/34769039.html My San Antonio News] – Article explores the educational capabilities the Second Life has to offer educators.<br>
 
[http://media.www.signal-online.net/media/storage/paper771/news/2008/11/19/Features/Students.Get.Virtual.Lecture-3549809.shtml The Signal] - A College of New Jersey professor holds his lectures in Second Life.<br>
 
[http://www.tuscaloosanews.com/article/20081116/NEWS/811150263/1007/NEWS02?Title=UA_professor_uses_online_game_Second_Life_to_teach Tuscaloosa News] - The University of Alabama will offer classes that are held in Second Life.<br>
 
[http://www.reporternews.com/news/2008/nov/15/higher-education/ Reporter News] - TSTC West Texas offers an associate degree in Second Life.<br>
 
[http://news.uky.edu/news/display_article.php?artid=4157 University of Kentucky] - An environmental artist plans to upload his work in the Second Life art gallery of University of Kentucky.<br>
 
[http://terranova.blogs.com/terra_nova/2008/11/weekly-research.html Terra Nova] - Many virtual world researchers will start weekly seminar meetings in Second Life to discuss their findings.<br>
<br>
 
ADULT CONSUMER Coverage:<br>
 
[http://www.thestandard.com/news/2008/11/19/obama-appoints-two-gamers-fcc-transition-team-does-it-matter The Industry Standard] - Obama’s newly appointed FCC Chairman is a big fan of Second Life, which may influence telecommunications policy.<br>
 
Repost: [http://money.cnn.com/news/newsfeeds/gigaom/big-tech/2008_11_18_obamas_fcc_transition_team_co_chair_a_wow_player.html CNN Money] – Covers the FCC’s new leaders and their support for Second Life and MMPORGs.<br>
 
[http://www.warcry.com/news/view/87552-Obamas-FCC-Lead-Plays-WoW Warcry] -  The FCC’s new leaders support Second Life and MMPORGs.<br>
 
[http://nwn.blogs.com/nwn/2008/11/barack-obama-ap.html New World Notes] - Presents a story about Obama’s FCC representatives being Second Life supporters.<br>
 
[http://www.boingboing.net/2008/11/17/net-neutrality-fight.html Boing Boing] - Writes about the FCC’s new leaders.
 
[http://www.escapistmagazine.com/news/view/87561-Obama-Appoints-Gamers-To-FCC-Post Escapist Magazine] - Reports that Obama’s newly appointed FCC Chairman is a big fan of Second Life.<br>
[http://www.adotas.com/2008/11/when-boomers-gen-y-collide/ Adotas] - Reports that communities like Second Life are changing traditional forms of communication.<br>
 
[http://www.linuxinsider.com/story/The-Rocky-Legal-Landscape-of-Virtual-Worlds-Part-2-Patents-65194.html Linux Insider] - Discusses the complexity of patent law in Second Life.<br>
 
[http://www.origin.popularmechanics.com/technology/industry/4236607.html Popular Mechanics] - Mentions that Second Life, in combination with a Japanese motion headset, is one of the 10 Tech Concepts You Need to Know for 2008.<br>
 
[http://www.rikomatic.com/blog/2008/11/global-kids-see.html The Click Heard Round the World] - Global Kids is looking into Second Life to build a ‘serious’ teen based community.<br>
 
[http://blog.jtbworld.com/2008/11/virtual-architecture-in-second-life.html JTB World] - Blogs about virtual architecture in Second Life.<br>
<br>
 
===UK===
 
Trends we’ve noticed:<br>
-- More coverage this week than last week.<br>
-- Continued coverage of Second Life’s application for politics and art.<br>
-- The enterprise section has received the most focus with articles on business meetings in Second Life.<br>
-- Coverage of the introduction of the Euro to Second Life.<br>
<br>
 
Key Coverage:<br>
 
[http://news.bbc.co.uk/1/hi/technology/7727044.stm BBC] - Includes Philip’s byline in its ‘tech lab’ section profiling the views of technology leaders.<br>
 
[http://management.silicon.com/careers/0,39024671,39345597,00.htm?r=1 Silicon.com] - Describes the use of Second Life in business meetings.<br>
 
ENTERPRISE Coverage:<br>
 
Financial Times (not available online) - reports Clare’s appointment as European Marketing Director.<br>
 
[http://www.techradar.com/news/gaming/-10-000-second-life-prize-up-for-grabs-485915 Techradar] - Discusses the release of the Linden Prize.<br>
 
[http://www.finextra.com/fullstory.asp?id=19293 finextra.com] - Reports the introduction of euro currency exchange for Second Life residents.<br>
 
[http://socialmediaportal.com/PressReleases/2008/11/GlobalCollect-Partners-with-DX-Exchange-for-European-Online-Currency-Conversion-to-Virtual-Money-.aspx GlobalCollect] - Reports the introduction of euro currency exchange for Second Life residents.<br>
 
[http://www.itpro.co.uk/608307/ca-world-reality-bites-for-cios-even-in-the-virtual-world IT PRO] - Reports the use of Second Life in CA World’s corporate presentations.<br>
 
[http://www.techradar.com/news/internet/10-cool-things-aol-could-do-with-netscape-com-484944 techradar] - Suggests is described as proof of concept for virtual worlds.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://www.guardian.co.uk/technology/2008/nov/16/virtual-worlds-second-life-internet Guardian] - Describes the benefits of Second Life for music and art.<br>
 
[http://news.bbc.co.uk/1/hi/uk_politics/7728212.stm BBC] - References Second Life in regard to the House of Commons becoming interactive.<br>
 
[http://www.webuser.co.uk/news/272437.html webuser.co.uk] - Refers to Obama’s use of Second Life in his campaign.<br>
<br>
 
ADULT CONSUMER Coverage:<br>
 
[http://www.independent.co.uk/opinion/commentators/katy-guest-pub-quizzes-the-answer-to-everything-1024517.html Independent] - Suggests that Second Life has a young demographic.<br>
 
[http://www.pocketgamer.co.uk/r/Mobile/Party+Island:+Bowling+2-in-1/review.asp?c=10003 pocketgamer] - Describes Digital Chocolate’s party in  Second Life.<br>
 
===GERMANY===
 
Trends we’ve noticed:<br>
-- More blog coverage of education uses of Second Life.<br>
-- Consumer coverage was dominated by the divorce story from Britain.<br>
 
Key Coverage:
 
[http://www.internetworld.de/Nachrichten/Unternehmen/Meetings-in-Second-Life Internet World Business] - Publishes a part of the interview with Jean Miller at Medientage online. The whole interview is going to be published in the print edition of the magazine.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.pr-inside.com/de/globalcollect-geht-partnerschaft-mit-r919852.htm PR-Inside.com] - Publishes the news about the cooperation between Global Collect and DX Exchange to change Euros into Linden Dollar.<br>
 
[http://www.onlinepc.ch/index.cfm?page=104029&artikel_id=18473 OnlinePC.ch] - Picks up Jean’s interview and quotes it online.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://www.merkur.de/2008_47_Das_neue_Babylon.31275.0.html?&no_cache=1 Merkur.de] - Discusses the philosophic consequences of Web 2.0 and asks for the truth.<br>
 
[http://slinside.com/index.php/Aktuelle-News/Open-Life.html SLinside.com] - Describes its first experiences with OpenSim.<br>
 
[http://www.realtime-collaboration.de/index.php?op=ViewArticle&articleId=680&blogId=1 Realtime-Collaboration.de] - Publishes an event tipp on LEARNTEC 2009, called “Learning and Teaching in Virtual Worlds” as well as Linden Lab’s release about ONLINE EDUCA 2008.<br>
 
[http://slinside.com/index.php/Beruehmtes-Historisches/NOAA.html SLinside.com] - Published a long article about the National Oceanic And Atmospheric Administration with beautiful pictures – definitely an exciting place to go to!<br>
<br>
 
===FRANCE===
 
Trends we’ve noticed:<br>
-- Coverage of new companies in Second Life and RIL Shopping, two news generated by Solution providers activities.<br>
-- Real Life versus Second Life in terms of love: is cheating on SL as well as cheating in real life? No answer was found in those articles in reaction to the divorce of a couple. Journalist are just giving facts and bloggers take sometimes position (positively for SL).<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.imarginal.com/realisations/deux-nouvelles-iles-francaises/ Imarginal] - Published a note about the coming of two new island (owned by a famous company) in Second Life.<br>
 
[http://billaut.typepad.com/jm/2008/11/connaissez-vo-8.html Jean Michel Billaut] - Posted a note about RIL Shopping, by Stonefield Inworld (the selling of real products in SL).<br>
 
[http://www.bagatelles.fr/blog/index.php?post/Vente-Bagatelles-sur-Second-Life Bagatelle] – The chocolate seller is organizing a private sale of its products in Second Life thanks to RIL Shopping.<br>
 
[http://www.tapahont.info/2008/11/17/mageekstore-dans-ril-shopping-bloggers-life/ Tapahont] – Coverage of Mageekstore in RIL Shopping in Second Life.<br>
<br>
 
CONSUMER Coverage:<br>
 
[http://effetdepresence.blogspot.com/2008/11/second-life-art-du-magazine-lectronique.html Effet de presence] - Posted a note about the magazine CIAC who edited its special edition about art in Second Life.<br>
 
[http://www.leblogdugeek.com/geek/divorce-en-vrai-apres-une-infidelite-sur-second-life-3238 Le Blog du Geek] – Coverage of the divorce of a couple because the man had cheated on his wife in Second Life. The blogger explains that this affair is really non-sense.<br>
 
[http://sexes.blogs.liberation.fr/agnes_giard/2008/11/ciel-mon-avatar.html Les 400 culs] - Article about the divorce affair of a couple because the man had cheated on his wife in Second Life. The blogger thinks as for the majority that this reaction is exaggerated.<br>
<br>
 
===JAPAN===
Trends we’ve noticed:<br>
-- Tourist associations utilizing websites, blogs and metaverses, such as Iga-Ueno Tourist Association in Mie Prefecture.<br>
-- Iga Ninja SIM is a popular tourist association and an example of a successful case study for local government promotion using Second Life.<br>
-- Almost all enterprise and education articles and quotes are positive.<br>
-- The book, Things that Don’t Exist in Physical Form, was published, and covers commerce and education in Second Life.<br>
<br>
 
Key Coverage: <br>
 
Nihon Keizai Shimbun, Nikkei Marketing Journal (newspapers) – Suburban tourist agencies attract tourists using Internet blogs and metaverses. The town of Iga-Ueno, where ninjas originated, has built a virtual ninja compound on Second Life, and as a result the number of real life tourists from in and out of the country has grown by double digits. “The key is to first gain virtual tourists, and then have them visit in real life” said Yasaka Inagaki, chief of the Iga-Ueno tourist agency.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
Nihon Keizai Shimbun (newspaper) – Dentsu has commissioned SUN Co., Ltd. to run the virtual shopping mall Dentsu owns on Second Life.<br>
 
Nihon Joho Sangyo Shimbun (newspaper) – SUN Co., Ltd. has formed business alliances with ngi group, inc. and its affiliated company 3Di, Inc.<br>
 
Nikkei Marketing Journal (newspaper) – The Local Industry Innovation Group, a group consisting of small-to-medium sized manufacturers in Nakano Ward Tokyo, will open the “Metal Otaku” SIM on Second Life next year. The SIM will be in the shape of a large metallic robot. The aim is to gain otaku tourists from overseas.<br>
 
[http://www.secondtimes.net/metaverse/event/20081117_homeexpo2008.html The Second Times] – Housing company Tohsho and the Vostera company will hold an exposition of houses and furniture, the “Home Expo 2008,” on Second Life.<br>
 
[http://japan.cnet.com/news/tech/story/0,2000056025,20383697,00.htm Cnet Japan] – IPROS Corporation created a 3D full-color printer “ZPrinter 650”. Companies that render 3D models of Second Life avatars use the printer.<br>
<br>
 
EDUCATION Coverage:<br>
 
Mainichi Shimbun (newspaper) – Students of the Ritsumeikan University have made a short film titled “2 way love” in collaboration with the students of Kyoto University of Art and Design and University of the Arts London. In creating the film, meetings were held on Second Life.<br>
 
[http://www.secondtimes.net/news/japan/20081117_subako.html The Second Times] – William H. Kelly, professor at Oxford University, gave a talk session on “Oxford Universities studies on Second Life” at “Subako,” a restaurant where users of Second Life and other metaverses gather.<br>
<br>
 
 
ADULT CONSUMER Coverage:<br>
 
[http://www.secondtimes.net/news/japan/20081114_inetdance.html The Second Times] – “INET D@NCE LIVE Act.2”, an event collaborating real life dancers and Second Life avatars was held on November 16th.<br>
 
[http://www.secondtimes.net/book/business/20081114_nojima.html The Second Times] – An introduction to a book entitled Things that Don’t Exist in Physical Form. The business model of a virtual world” written by Miho Nojima.<br>
<br>
 
 
 
==Week Ending November 14, 2008==
 
Key Coverage by Market
 
===US===
 
Trends we’ve noticed:<br>
-- Generally positive coverage with a mix of traditional media and blogs.<br>       
-- Some of the highlights from this week included a segment on CNBC and the announcement of the $10,000 Linden Prize.<br>
-- Response to the Q3 blog post, which shed some positive light on the current financial strength of the inworld economy.<br>
-- Universities continue to expand into Second Life and we’ve seen more local coverage, especially school publications.<br>
<br>
 
Key Coverage:<br>
 
[http://www.cnbc.com/id/15840232?video=925262749&play=1 CNBC] - Aired a segment on the Future of Collaboration, featuring Mark and highlighting the benefits of Second Life for business collaboration.<br>
 
[http://www.boston.com/business/technology/articles/2008/11/10/virtual_business_for_real/ The Boston Globe] - Second Life provides a cheap and effective way for businesses to communicate and collaborate.<br> 
 
[http://www.bizjournals.com/sanfrancisco/stories/2008/11/10/daily11.html San Francisco Business Times] - Reports on the Linden Prize.<br>
 
[http://www.virtualworldsnews.com/2008/11/linden-announces-10k-prize-for-realvirtual-innovation.html Virtual World News] - Covers the Linden Prize.<br>
 
[http://latimesblogs.latimes.com/technology/2008/11/mmorpg-game-eco.html Los Angeles Times] - Second Life’s economy is healthy as the value of the Linden dollar remains fairly stable compared to the weakening dollar.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://www.ecommercetimes.com/story/web20/65082.html?wlc=1226604331 E-Commerce Times] - Students at San Jose State University are able to attend lectures at its Second Life campus.<br>
 
[http://flathatnews.com/content/69395/internet-law-class-turns-virtual-reality The Flat Hat] -A College of William and Mary law professor held the schools first virtual lecture in Second Life.<br>
 
[http://www.al.com/news/birminghamnews/statebriefs.ssf?/base/news/1226308563209980.xml&coll=2 Birmingham News] – The University of Alabama is building a 3D virtual campus in Second Life.<br>
 
[http://www.coshoctontribune.com/article/20081109/NEWS01/811090326/1002/NEWS01 Coshocton Tribune] - Ohio University and Kent State University have started degree granting programs in electronic game development.<br>
 
[http://www.intelligencer.ca/ArticleDisplay.aspx?e=1286971 Intelligencer] - Loyalist college, the first college in Canada to build a virtual world campus in Second Life, will receive that ORION Award for its achievements in research, education and scientific discovery.<br>
 
[http://kirkwood-slgroup.blogspot.com/2008/11/second-life-college-fair-this-weekend.html Kirkwood Community College Blog] - InfoIsland in Second Life is hosting a virtual college fair this weekend. Kirkwood will have a booth there to showcase Distance Learning.<br>
 
[http://www.kansan.com/stories/2008/nov/13/second_education/ Daily Kansan] - The Spencer Museum of Art and Kansas University Department of Art will showcase artwork and provide interactive exhibits in Second Life.<br>
 
[http://www.eschoolnews.com/news/top-news/index.cfm?i=55959 eSchool News] - Second Life is a huge success due to improved gaming technology and enthusiasm about video games.<br>
 
[http://blogs.usask.ca/medical_education/archive/2008/11/another_second.html Medical Education Blog] - Virtual Ability, Inc. serves to enable people with a wide range of disabilities to enter into virtual worlds like Second Life.<br>
<br>
 
Linden Prize Coverage:<br>
 
[http://www.centredaily.com/business/technology/story/953787.html Central Daily]<br>
 
[http://nwn.blogs.com/nwn/2008/11/linden-lab-laun.html New World Notes]<br>
 
[http://www.massively.com/2008/11/11/linden-prize-reannounced/ Massively]<br>
 
[http://commonsensible.net/2008/11/10/announcing-the-10000-linden-x-prize/ Common Sensible]<br>
 
[http://www.rikomatic.com/blog/2008/11/linden-lab-offe.html The Click Heard Round the World]<br>
 
[http://profy.com/2008/11/10/second-life-to-pay-10000-for-improvement-of-real-life/ Profy]<br>
 
[http://secondthoughts.typepad.com/second_thoughts/2008/11/building-a-bett.html Second Thoughts]<br>
 
[http://www.metaversejournal.com/2008/11/11/the-linden-prize-10-000-us-for-good-works/ The Metaverse Journal]<br>
 
[http://www.beatenetworks.com/blog/index.php?/archives/490-Second-Life-10,000-Prize-Contest-Starts-Today.html Beaten Networks]<br>
<br>
 
Other coverage:<br>
 
[http://latimesblogs.latimes.com/technology/2008/11/web-entrepreneu.html Los Angeles Times] – Says many entrepreneurs are taking advantage of Barack Obama’s presidential win by selling virtual Obama t-shirts to Second Life residents.<br>
 
[http://www.technewsworld.com/story/The-Rocky-Legal-Landscape-of-Virtual-Worlds-Part-1-Trademarks-65119.html?wlc=1226599883 Tech News World] - Reports on the difficulty of defining and enforcing trademark law in virtual worlds like Second Life.<br>
 
[http://www.itworld.com/internet/57649/best-and-worst-movies-about-internet IT World] - Discusses how the Matrix (film) helped inspire Philip Rosedale to create Second Life.<br>
 
[http://www.nytimes.com/2008/11/10/business/media/10adnewsletter3.html The New York Times] - Reports that Amanda Van Nuys will join Linden Lab as director for enterprise marketing.<br>
 
[http://profy.com/2008/11/13/virtual-economy-grows-as-real-economy-shrinks/ Profy] - Second Life third quarter financial data shows solid growth in its in world economy as people turn to entertainment and relaxation during tough economic times.<br>
 
[http://www.webpronews.com/topnews/2008/11/13/at-least-the-virtual-economy-isnt-too-bad-yet Web Pro News] - Current economic downturn seems to have no effect on Second Life with t user hours reaching there highest ever.<br>
 
[http://profy.com/2008/11/13/virtual-economy-grows-as-real-economy-shrinks/ Profy] - Posts on the growth of the Second Life economy amidst the recession.<br>
 
[http://www.metaversejournal.com/2008/11/13/the-second-life-economy-calm-before-the-storm/ The Metaverse Journal] - Presents commentary on the Q3 blog post.<br>
 
[http://secondthoughts.typepad.com/second_thoughts/2008/11/spin-cycle.html Second Thoughts] - Provides commentary about the strength of the inworld economy.<br>
<br>
 
===UK===
 
Trends we’ve noticed:<br>
-- No negative articles about Second Life.<br>
-- Case studies make up the bulk of coverage with highlight articles looking at how Obama fans celebrated his win in Second Life.<br>
-- The enterprise section continues to receive the most focus, but again there has been coverage about using Second Life for training particularly for education institutions.<br>
-- Continued coverage of Second Life being used for training purposes, increasingly amongst universities and colleges.<br>
-- Jimmy Carr brings the first stand-up show into Second Life.<br>
<br>
 
 
Key Coverage:<br>
 
[http://www.timesonline.co.uk/tol/news/world/us_and_americas/us_elections/article5093998.ece timesonline.co.uk] - Dancing avatars created to mark Obama’s victory.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://software.silicon.com/applications/0,39024653,39340616,00.htm Silicon.com] - Discusses the launch of the Linden Prize.<br>
 
[http://www.onlyfinance.com/Life-Insurance-News/12754693-Insurer-enters-the-virtual-age.aspx onlyfinance.com] – An American life insurance company has set up a space on Second Life.<br>
 
[http://www.melcrum.com/source_sm/1108aindex.html melcrum.com] - Recommends Second Life as a cheaper alternative to travelling to achieve a personal sense of communication.<br>
 
[http://www.independent.co.uk/life-style/gadgets-and-tech/news/virtual-world-celebrates-obamas-win-996516.html independent.co.uk] - Second Life used by Obama’s supporters to celebrate his victory.<br>
 
[http://www.trainingzone.co.uk/cgi-bin/item.cgi?id=190698&d=680&h=608&f=626&dateformat=%25e-%25h-%25y trainingzone.co.uk] - Reports Cranial Tap launched a business solutions showcase located on Cortex Island in Second Life.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://www.guardian.co.uk/education/mortarboard/2008/nov/11/highereducation-secondlife Guardian blog] - Discusses how useful Second Life could be for education and research.<br>
 
[http://www.guardian.co.uk/education/2008/nov/11/highereducation-secondlife Guardian.co.uk] - Discusses how useful Second Life could be for education and research.<br>
 
[http://www.trainingzone.co.uk/cgi-bin/item.cgi?id=190610&d=680&h=608&f=626&dateformat=%25e-%25h-%25y trainingzone.co.uk] - Reports the use of Second Life amongst universities and businesses for lectures and internal training.<br>
 
[http://www.eveningnews24.co.uk/content/news/story.aspx?brand=ENOnline&category=News&tBrand=ENOnline&tCategory=news&itemid=NOED06%20Nov%202008%2013%3A02%3A02%3A203 eveningnews24.co.uk] - City College Norwich has built virtual college for student use.<br>
<br>
 
ADULT CONSUMER Coverage:<br>
 
[http://www.portsmouth.co.uk/entertainment/The-master-of-the-quickfire.4673710.jp porstmouth.co.uk] - Jimmy Carr is the first ever comedian to perform a stand-up show on Second Life.<br>
<br>
 
===GERMANY===
 
Trends we’ve noticed:<br>
-- No negative coverage this week.<br>
-- A lot of coverage in the Adult Consumer section.<br>
-- Companies develop new services on Second Life’s technologies.<br>
-- The archdiocese of Freiburg’s presence is still a topic for journalists.<br>
<br>
 
Key Coverage:
 
[http://www.computerzeitung.de/articles/wahlnacht_treibt_internet-traffic_auf_rekordhoehe:/2008046/31723540_ha_CZ.html?thes=&tp=/themen/netzwerke/ Computerzeitung.de] - Describes how Internet traffic rose to incredible heights after Obama’s victory. Second Life experienced a lot of log-ins as well, plus dancing avatars on the streets.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.bild.de/BILD/digital/spiele/2008/11/11/avadeals/community.html Bild.de] -- Avadeal, a platform where you can sell and buy virtual goods from several virtual worlds and online games.<br>
 
[http://www.computerwoche.de/job_karriere/arbeitsmarkt/1878214/ Computerwoche.de] - Publishes the next part of its journey to Palo Alto and stops by at Qwaq, a virtual word that's only for “professional clients”. Qwaq wants to do better than Second Life and is supposed to have more than a thousand clients now, among them BP.<br>
 
[http://www.visavis.de/modules.php?name=News&file=article&sid=14576 Visavis.de] - Reports that the Chinese government is planning to impose taxes on virtual revenues.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://debatte.welt.de/kolumnen/55/meine+woche/98382/nachtgebet+im+internet
Welt.online] - Comments on the archdiocese in-world and describes what is offered there. The journalist also alludes to the fact that the church loses a lot of acceptance among the people and needs to attract new target groups.<br>
<br>
 
ADULT CONSUMER Coverage:<br>
 
[http://www.openpr.de/news/257764/Micky-Maus-feiert-80-Geburtstag-im-Apfelland-in-Second-Life.html OpenPR.de] - Tells us about Mickey Mouse’ birthday party in Apfelland.<br>
 
[http://www.tecchannel.de/news/1776104/second_life_leben_lieben_geld_verdienen/ tecchannel.de] - A new book was published called “Second Life – to live, to love and to make money”.<br>
 
[http://www.netzwelt.de/news/78898-kurzfilm-machinima-filme-aus.html Netzwelt.de] - Published an article about short movies made in virtual worlds. “Molotov Alva” in Second Life is mentioned as well.<br>
<br>
 
===FRANCE===
 
Trends we’ve noticed:<br>
-- Less coverage this week and quite neutral.<br>
-- This week there has been coverage on various topics such as competitors and on potential usage of Second Life.<br>
-- Region le Jura is now in Second Life and this is an interesting step forward on the Government side.<br>
<br>
 
Key Coverage:<br>
 
[http://www.lemonde.fr/actualite-medias/article/2008/11/07/muxlim-pal-un-monde-virtuel-musulman-bientot-en-ligne_1116326_3236.html LeMonde.fr] - An article about a new virtual world dedicated to Muslim community, which is inspired by Second Life model.<br>
 
[http://www.jeuxonline.info/actualite/20938/trois-nouveaux-projets-nexon Jeux online] – Covers the Nexon G-Star 2008 events’ announcements, which should include a social network similar to Second Life.<br>
 
[http://www.bases-publications.com/actualites/e-docs/00/00/04/81/document_actu.phtml Bases Publication] - Reports about Google’s diversification with Google Lively which is inspired by Second Life.<br>
 
[http://www.overgame.com/items/20587_le-mmo-interesse-les-militaires.html Overgame.com] - Published an article about how gaming or virtual worlds (such as Second Life) stakes for military usage and simulation.<br>
<br> 
 
ENTERPRISE Coverage:<br>
 
[http://www.newspress.fr/communique_209011_1426.aspx News Press] - Published an article about Government Regional District Le Conseil du Jura launching a project in Second Life. The region has been recreated in 3D inworld to visit: Juracom.<br>
<br>
 
ADULT CONSUMER Coverage:<br>
 
[http://virtuelnews.com/secondlife/2008/11/10/le-jardin-des-artistes-sans-l-dans-second-life/ Virtuel News] - Posted an article about Artists without Linden dollars creativity space in Second Life.<br>
 
[http://www.lexpress.fr/culture/musique/chanson/la-famille-musicale-de-william-sheller_698328.html L’Express] - Article about William Scherrer, famous French singer who explores Virtual Worlds, as Second Life that he visits regularly, that inspired his last album.<br>
<br>
 
 
===JAPAN===
 
Trends we’ve noticed:<br>
-- Almost articles and quotes are positive.<br>
-- A number of articles covering Second Life in trade newspapers.<br> 
-- Following the overheated anticipation for Second Life, each industry, seeking future business opportunities, seems to be looking at ways to utilize Second Life.<br>
-- Educational and research organizations still remain very interested in Second Life and many universities have been promoting SL-related projects.  Mycom Journal’s article about the “3Di Education Summit 2008” on November 4th reported about these activities.<br>
-- The US presidential election was also big news in Japan; articles reported on how the election campaigns utilized the Internet, since using the Internet for campaigning is prohibited in Japan.  The article from Second Times on November 3rd showed some of the differences in elections between Japan and the US.
<br>
 
Key Coverage:
 
Insatsu Shimpo (newspaper) – A recruitment consulting company from Osaka Japan started a service this October enabling college graduates currently searching for employment to talk in real time with recruitment staff and senior employees through Second Life. Over 14 million people use Second Life from over 90 countries worldwide. The business activities between users can reach as high as 30 million dollars a day (sic, the journalist made a mistake), and Congress is debating whether imposing taxes is possible.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.secondtimes.net/metaverse/event/20081107_burkinafaso.html The Second Times] – American Vostera Company and Japanese choumi-shouji, Inc., are presenting a photo exhibit of Burkina Faso in Second Life.<br>
 
[http://www.secondtimes.net/metaverse/episode/20081106_openspace.html The Second Times] – Linden Lab announced they will not raise the price of Openspace SIMs under certain conditions. They will provide a new type of SIM, “Homesteads,” which is something between Openspace and ordinary SIMs.<br>
 
[http://www.secondtimes.net/news/world/20081104_bigspaceship.html The Second Times] – In order to make “the first hour” a more pleasant experience for first-time Second Life users, Linden Lab has hired design agency Big Spaceship.<br>
<br>
 
EDUCATION Coverage:<br>
 
Nikkei Sangyo Shimbun (newspaper) – A short article explaining what a metaverse is. Metaverses gained attention when Linden Lab released Second Life in 2003. There are currently more than 15 million users around the world.<br>
 
Nikkei Marketing Journal (newspaper) – Internet point exchange service NetMile, inc. has started reciprocal exchanges between NetMile's and MMP (the currency used in metaverse “meet-me”.) This is the second time NetMile has set up an exchange with a metaverse after Second Life’s Linden Dollars.<br>
 
[http://www.secondtimes.net/news/world/20081106_secondchina.html The Second Times] – University of Florida built “The Second China Project” on Second Life. “The Second China Project” is a virtual training facility intended for diplomats who have decided to take up a post in China, in order to get used to Chinese culture and customs before they go there in real life.<Br>
 
[http://journal.mycom.co.jp/articles/2008/11/05/3di/ Mycom Journal] – 3Di’s educational event using 3D Internet, the “3Di Education Summit 2008,” was held October 15, hosted by Uchida Yoko Co., Ltd.<br><br>
 
ADULT CONSUMER Coverage:<br>
 
Nihon Keizai Shimbun (newspaper) – Article introducing the book “Why people buy things with no shape.” The book analyzes how a metaverse -- starting with Linden Lab’s Second Life and other online games -- functions as a business, and as a place for business between individual consumers.<br>
 
[http://www.secondtimes.net/metaverse/spot/20081107_miyagi.html The Second Times]– The “Second Miyagi” SIM has reopened, with more free items and accessible stores.<br>
 
[http://www.secondtimes.net/metaverse/episode/20081105_senkyo.html The Second Time] – An article introducing the various communities and SIMs on SL supporting Obama and McCain.<br>
 
[http://www.secondtimes.net/metaverse/episode/20081105_obama.html The Second Times] - An article showing photos of the dance parties being held at SIMs supporting Obama after he was elected president. On the other hand a photo of a McCain-supporting SIM shows that things there were pretty frigid.<br>
 
[http://www.secondtimes.net/metaverse/event/20081104_ioi.html The Second Times (online, 11/3) – Japanese Aioi Life Insurance is holding a charity event on Second Life. The money made will be donated to JCV (Japan Committee Vaccines for the World’s Children).<br><br>
 
 
 
 
==Week Ending November 7, 2008==
 
Key Coverage by Market
 
===US===
 
Trends we’ve noticed:<br>
-- Generally positive with coverage from major media outlets.<br>
-- The presidential election was a big trend in the news this week, with several mainstream publications picking up on the events going on in Second Life.<br>
-- Coverage of new Openspaces policy.<br>
-- Collaboration was a theme this week, with Second Life featured as a great training and distance learning tool.<br>
<br>
 
Key Coverage:<br>
 
[http://www.cnbc.com/id/27540708 CNBC] - Reports on the election activities in Second Life, allowing Residents to participate in the presidential election through inworld events. <br>
 
[http://www.businessweek.com/technology/content/nov2008/tc2008115_988160.htm BusinessWeek] - A story about the election activity in Second Life, featuring crowded gatherings. The journalist talks about events taking place and the groups that have been active during the presidential race.<br>
 
[http://blogs.computerworld.com/will_the_next_president_be_virtual Computerworld] - Observes presidential election activities in Second Life including events at Obama’s Headquarters in Victory Plaza and discussions held in McCain’s Straight Talk Café.<br>
 
[http://ap.google.com/article/ALeqM5iYwQxC00pxu4qFJvjc06EWZkQfaAD948KR804 AP] - Obama’s Second Life headquarters were so packed that some avatars weren’t even able to get in.<br>
 
[http://ap.google.com/article/ALeqM5iYwQxC00pxu4qFJvjc06EWZkQfaAD948HTQG1 AP] - Hundreds of volunteers have been unofficially campaigning for the election in Second Life.<br>
 
[http://gigaom.com/2008/11/04/top-three-virtual-worlds-for-election-da/ GigaOM] - Second Life is one of the top three virtual worlds to be in for Election Day.<br>
 
[http://www.virtualworldsnews.com/2008/11/linden-revises-pricing-plans-in-response-to-users.html Virtual Worlds News] – Covers the update for land pricing and Mark’s response to the community.<br>
 
[http://gigaom.com/2008/11/05/linden-lab-revises-rebellion-land-price-hike/ GigaOm] - Linden Lab has significantly revised its pricing policies due to mass protest from Second Life Residents.<br>
 
[http://www.informationweek.com/news/personal_tech/virtualworlds/showArticle.jhtml?articleID=210602208 InformationWeek] - What future does Second Life have; will it fulfill its goal to be mainstream, embraced by everyone? Some argue that Second will always be a niche product.<br>
 
[http://www.virtualworldsnews.com/2008/11/linden-cuts-four-possibly-in-business-development.html Virtual Worlds News] - Posts our statement about the layoff rumors.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.desmoinesregister.com/article/20081105/BUSINESS/811050335/-1/LIFE04 Demoines Register] - AvivaUSA (life insurance and annuities) is marketing itself to young, prospective agents through Second Life.<br>
 
[http://www.informit.com/articles/article.aspx?p=1273860 Inform IT] - CODESTATION (by IBM) is viewed as a general meeting place for Second Life’s development community.<br>
 
[http://www.govtech.com/gt/articles/427330 Government Technology] - Missouri state government recently hired its first IT employee recruited directly from Second Life.<br>
 
EDUCATION Coverage:<br>
 
[http://www.digitalburg.com/artman2/publish/UCM_News_72/UCM_hosts_Distance_Learning_Week.shtml Digital Burg] - Through Second Life, participants can hear guest presentations from around the world – developing the tremendous potential of distance learning.<br>
 
[http://www.masshightech.com/stories/2008/11/03/daily16-Naval-Undersea-Warfare-Center-replicated-in-Second-Life.html Mass High Tech] - The Naval Undersea Warfare Center has created a virtual model of itself in Second Life for training purposes.<br>
 
[http://esl.about.com/b/2008/11/05/teaching-english-in-second-life.htm About.com] - Explores how ESL might be taught in Second Life.<br>


[http://www.itbusiness.ca/it/client/en/home/News.asp?id=50628 IT Business] - Numerous Canadian colleges are using Second Life to train and teach their students.<br>
[[Category:Marketing]]
 
[http://gaming.psu.edu/node/748 Educational Gaming Commons] - Covers Second Life as a toolkit for educators.<br>
 
[http://virtuallyblind.com/2008/11/02/duranske-cle/ Virtually Blind] - The Second Life Bar Association will include a discussion about “Ethics of Practice in Virtual Worlds” in Second Life Saturday.<br>
<br>
 
CONSUMER Coverage:<br>
 
[http://www.cnbc.com/id/27540708 CNBC] - Covers election activities in Second Life, allowing Residents to participate in the presidential election through inworld events.<br>
 
[http://gigaom.com/2008/11/04/top-three-virtual-worlds-for-election-da/ GigaOM] - Reports that Second Life is one of the top three virtual worlds to be in for Election Day.<br>
 
[http://ap.google.com/article/ALeqM5iYwQxC00pxu4qFJvjc06EWZkQfaAD948KR804 AP] - Obama’s Second Life headquarters were so packed, that some avatars weren’t even able to get in.<br>
 
[http://ap.google.com/article/ALeqM5iYwQxC00pxu4qFJvjc06EWZkQfaAD948HTQG1 AP] - Hundreds of volunteers have been unofficially campaigning for the election in Second Life. <br>
 
[http://www.1up.com/do/newsStory?cId=3171125 1UP] - Hundreds of Obama supporters also held virtual rallies in the online virtual world game Second Life.<br>
 
[http://www.wndu.com/politics/headlines/33893529.html 16 WNDU] - Obama’s unofficial Second Life headquarters was so popular that many Residents couldn’t get in.<br>
 
[http://www.the33tv.com/pages/content_landing_page/?Online-communities-keep-tabs-on-presiden=1&blockID=125941&feedID=13 The 33TV] - Numerous election parties held in Second Life.<br>
 
[http://www.pej.org/html/modules.php?op=modload&name=News&file=article&sid=7481&mode=thread&order=0&thold=0 Peace, Earth and Justice News] - Obama’s campaign has been working hard in Second Life to win the global vote for President of the US.<br>
 
[http://nwn.blogs.com/nwn/2008/11/is-the-new-open.html New World Notes] - Posts a poll about the Openspace pricing policy, with 48.8% of respondents satisfied or at least tolerant and 44.2% more suspicious.<br>
 
[http://gigaom.com/2008/11/05/linden-lab-revises-rebellion-land-price-hike/ GigaOm] - Linden Lab has significantly revised its pricing policies due to mass protest from Second Life Residents.<br>
 
[http://mmorpgbay.com/?p=3371 MMORPG Bay] - Linden Lab has announced a new land product for Second Life in response to the negative feedback from the price increase for Openspaces.<br>
 
[http://movies.ign.com/articles/927/927010p1.html IGN] - Reports that
Pirates of the Caribbean director Gore Verbinski may soon be producing a project about a man’s addiction with Second Life.<br>
 
[http://www.informit.com/articles/article.aspx?p=1273861 Inform IT] - Provides a step-by-step process to sign up and use Second Life.<br>
 
[http://www.contracostatimes.com/ci_10881000 Contra Costa Times] - Reports that virtual worlds like Second Life are particularly poised for growth.<br>
 
[http://www.astd.org/TD/Archives/2008/Nov/0811_WhatThingsCost.htm T+D] - Second Life is an example of a public virtual world. It is extremely accessible, and users have the option of building their own custom space within the public program.<br>
 
[http://videogamemedia.com/article.php?id=1782&cat=News Video Game Media] - The 2008 Machinima Awards included many filmmakers, cineastes, gamers, students, and technologists from Second Life.<br>
 
[http://www.clickz.com/showPage.html?page=3631559 Clickz] - Linden Lab selected Big Spaceship to consult on its user experience design.<br>
 
[http://www.virtualworldsnews.com/2008/11/linden-lab-hires-big-spaceship-to-improve-first-hour-experiences.html Virtual Worlds News] – Covers the partnership with Big Spaceship to improve the first hour user experience.<br>
 
[http://nwn.blogs.com/nwn/2008/11/big-spaceship.html New World Notes] - Big Spaceship is being brought on to “re-invent” the user experience.<br>
 
[http://www.technologystory.com/2008/11/03/viva-la-mobile-revolution/ Technology Story] - Sun and Samsung have demonstrated working applications of Second Life on mobile phones.<br>
 
[http://www.thestandard.com/news/2008/11/05/second-life-residents-split-linden-labs-open-spaces-compromise The Industry Standard] - Linden Lab oversees one of the most successful social virtual worlds in existence, but it is still struggling with Residents about how Second Life should be governed, especially over the use of Openspaces.<br>
 
[http://www.e-consultancy.com/news-blog/366643/second-life-faces-real-estate-crunch-of-its-own.html e-Consultancy] - Second Life faces a real estate crunch of its own.<br>
<br>
 
===UK===
 
Trends we’ve noticed:<br>
-- Enterprise has received the most focus, with the coverage on Clare’s appointment and Silicon.com’s image display of enterprise use being the highlight articles.<br>
-- Continued coverage of Second Life being used for medical training purposes, in particular the training of paramedics in-world.<br>
<br>
 
Key Coverage:<br>
[http://networks.silicon.com/webwatch/0,39024667,39328235,00.htm Silicon.com] - Provides a selection of photos showing enterprise use of Second Life.<br>
 
[Brand Strategy] (not published online) - Discusses the debate around virtual world branding. Catherine Smith forms part of the six contributors.<br>
 
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=63112&d=258&h=262&f=3 Marketingweek.co.uk] - Clare Rees’ appointment as European Marketing Director.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://networks.silicon.com/webwatch/0,39024667,39328235,00.htm Silicon.com] - Provides a selection of photos showing enterprise use of Second Life.<br>
 
[http://www.cambridgenetwork.co.uk/news/article/default.aspx?objid=53201 cambridgenetwork.co.uk] - Second Life aids the evolution of corporate websites.<br>
 
EDUCATION Coverage:<br>
[http://www.yourlocalguardian.co.uk/leisure/games/3801198.Paramedics_train_in_Second_Life/ Guardian.co.uk] - Paramedic students at St George’s Hospital have been using Second Life to help prepare them for the real life situations they could face when they qualify.<br>
<br>
 
ADULT CONSUMER Coverage:<br>
 
[http://www.earthtimes.org/articles/show/we-r-you-corporation-and-avatrait-digital,601627.shtml Earth Times] - Avatrait Digital Galleries, the Second Life gallery, has teamed up with the we-R-you Corporation to use their fully integrated social network platform, coRe, within the existing Avatrait website.<br>
<br>
 
===GERMANY===
 
Trends we’ve noticed:<br>
-- There was still some coverage about churches in Second Life and, of course, the presidential elections in the US.<br>
-- Article in Handelsblatt about consultancies urging their clients into Web 2.0.<br>
-- Financial Times Deutschland has published an article about business schools using Web 2.0 features to communicate with students.<br>
<br>
Key Coverage:<br>
 
[http://www.noows.de/us-wahl-im-second-life-obama-vorn-3769  Noows.de] - A long news about the presidential elections within Second Life and Obama’s victory inworld.<br>
<br>
 
EDUCATION Coverage:<br>
 
[Financial Times Deutschland, Nov 31] - Published an article headlined “Business School 2.0”. The article is very positive overall and amongst others introduces the virtual campus that Insead Business School is running in Second Life. This is backed with positive quotes of a marketing professor.<br><br>
 
ADULT CONSUMER Coverage:<br>
 
[http://www.heise.de/tp/blogs/4/118242 Heise.de] - Writes about an artist who takes care of the avatars that are not in use anymore.<br> 
 
[http://www.pr-inside.com/de/auch-die-virtuelle-welt-diskutiert-die-r896377.htm PR-Inside.com] - US elections inworld and how they are taken up within Web 2.0.<br>
[http://slinside.com/index.php/SL-Videos-Kurzfilme/Die-Hexen-vom-Eastgrid.html SL Inside.com] - A video called “The witches of Eastgrid” which is quite nice to look at.<br>
<br>
 
===FRANCE===
 
Trends we’ve noticed:<br>
-- Coverage of Tom Hale’s appointment.<br>
-- Focus on recruitment in-world and how it can be used by enterprises to get new interesting profiles with several big companies mentioned.<br>
-- New employment agency for French community is now located in Liberta island.<br>
-- Reality Festival in Paris, the first international festival dedicated to virtual realities. Media wonder if Second Life is really a space to create and it has been demonstrated partly by this successful event. Even French singer William Scherrer exploration of Second Life inspire creativity in his latest album.<br>
<br>
Key Coverage:<br>
 
[http://virtuelnews.com/secondlife/2008/11/06/jack-linden-sur-second-life-repond-aux-revendications/ Virtuel News] - An article about Jack Linden answering to demands in Second Life. This follows a series of posts on pricing increase, riots inworld, and service interruptions.<br>
 
[http://gromike.wordpress.com/2008/11/05/cold-war-kids-en-bande-son-dans-second-life/ Gromike] - Covers Cold War Kids in Second Life, that demonstrates how you can be creative inworld.<br>
 
[http://www.indicerh.net/article.php?sid=4589 IndiceRH.net] - An article about Tom Hale’s appointment as Chief Product Officer of Linden Lab.<br>
 
[http://www.tdg.ch/actu/hi-tech/site-parler-seropositivite-2008-11-02 Tribune de Genève] - Covers new virtual world dedicated to people who have AIDS to discuss their issues.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.latribune.fr/carrieres/recrutement/20081106trib000307155/second-life--quattendent-les-recruteurs-dun-avatar-candidat.html La Tribune.fr] - A very positive article about what can recruiters expect from an avatar-candidate. Interview with several recruiters:  AXA France, L’Oréal, La Caisse d’Epargne.<br>
 
[http://www.blog.adminet.fr/ralentissement-economique-=-acceleration-de-l-adop...-synd0077542.html PC World] - About how to survive economic crisis by developing Internet technologies usage, and mentions immersive workspaces as those proposed by Second Life that can enable to make real economies.<br>
[http://virtuelnews.com/secondlife/2008/11/01/virtueljobs-un-pont-entre-reel-et-virtuel-second-life/ Virtuel News] - On VirtuelJobs: a bridge between Real Life and Virtuel Life in Second Life. This is about a new employment agency located in Liberta French community island.<br>
 
[http://www.pink-seo.com/blog/le-shopping-virtuel-57 Pink-SEO] – Virtual shopping in Second Life.<br>
 
[http://www.atelier.fr/usages/10/30102008/internet-debusque-cv-menteurs-reseaux-sociaux-jobetic-37380-.html L’Atelier.fr] - Covers how to detect false CVs when recruiting where Second Life is mentioned: even in Second Life, you need to have a detailed and strong CV to be enable to meet recruiter.<br>
 
[http://www.sudouest.com/bearn/actualite/oloronnais/article/401341/p/1/mil/3417851.html Sud Ouest] - Stonfield Inworld initiative of e-commerce in Second Life.<br>
 
[http://www.directioninformatique.com/DI/client/fr/DirectionInformatique/Nouvelles.asp?id=50542 Direction Informatique] - How to attract new talents from Generation Y into your enterprise by using Social networks or Second Life, for instance.<br>
 
[http://www.sudouest.com/gironde/actualite/article/400316/p/1/mil/3407043.html Direction Informatique] - Digital networks or players, mentioned Second Life as one of the active places to be in.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://virtuelnews.com/secondlife/2008/11/03/journee-internationale-de-lenseignement-a-distance-dans-le-monde-virtuel-second-life/  VirtuelNews] - Posted an article on Distance Learning Day in the virtual world Second Life.<br>
 
[http://daneel-ariantho.blogspot.com/2008/11/journee-mondiale-de-lenseignement.html Daneel Ariantho Digital Log] - Distance Learning Day in the virtual world Second Life.<br>
 
[http://www.vagabondages.org/post/2008/11/05/Journee-internationale-du-e-learning-le-10-novembre-dans-second-life-et-a-la-Sorbonne Vagabondages] - Distance Learning Day in Second Life.<br><br>
 
ADULT CONSUMER Coverage:<br>
[http://www.liberation.fr/culture/0101166182-reality-territoire-d-avatars Liberation.fr] - Reality Festival with 4 days dedicated to Virtual Worlds. Second Life is mentioned as being an exciting laboratory for artists to experiment their creativity. Only regret is that they often reproduce real experiences inworld rather than developing new types of creativity.<br>
 
[http://www.vnunet.fr/news/barack_obama_a_aussi_conquis_les_electeurs_internautes_-2029242 Vnunet.fr] - Obama’s success also amongst Web electors in Twitter, Facebook or Second Life. Obama headquarters in Second Life has been filled with people during elections. Celebrations in Second Life have brought huge crowds of avatars together.<br>
 
[http://www.causeur.fr/la-france-l’autre-grand-pays-du-racisme,1262 Causeur Salon de Réflexion] – Says Sarah Palin is not human at all but rather like an avatar from Second Life. This qualification about her non humanity has been given by journalist Christian Salmon on RTL radio broadcast.<br>
 
[http://www.chronicart.com/webmag/article.php?id=1493 Chronicart.com] - Reality Festival with an interview of artists Camille Bovier Lapierre and Paul Coudamy. Both artists have worked on the Virtual but not on Second Life. They have been asked if they considered Second Life as a creative space and if it was not dead as a creative environment. Answer is complexity and richness of use is one of the reasons why some have abandoned creating in Second Life but Reality Festival creations hopefully will change things by showing extent of possibilities. <br>
 
[http://www.afjv.com/press0810/081027_reality_festival.htm Afjv.com] - Reality Festival and Second Life true Creative potential for Artists: “Your World, Your Imagination”.<br>
 
[http://www.ecrans.fr/Nouvel-article,5574.html Afjv.com] - About Reality Festival, and Second Life mentioned as a creative space.<br>
 
[http://www.rfimusique.com/musiquefr/articles/106/article_17416.asp RFI] -  Article about William Scherrer, famous French singer who explores Virtual Worlds, as Second Life that he visits regularly, that inspired his last album.<br>
 
[http://www.wmaker.net/editoweb/Actus-monde-les-Europeens-pour-Obama_a12124.html EditoWeb Magazine] - Obama in Second Life.<br>
 
[http://www.lemonde.fr/opinions/article/2008/10/31/la-second-life-du-politique-par-christian-salmon_1113284_3232.html LeMonde.fr] – Covers politics “second life” meaning that politics are now focusing on virtual news or virtual political effects based on no reality. Thus, journalist qualifies politics as becoming “second life” politics. He is the same author, Christian Salmon to qualify Sarah Palin as Second Life woman and not real human being. <br>
 
[http://www.vnunet.fr/news/weblin_petit_surf_commun_entre_avatars_virtuels_-2029035 Vnunet.fr] - Weblin new technologic application to surf and chat online as an avatar in this social network and meeting website. Second Life avatars are allowed.<br>
 
[http://www.lemonde.fr/culture/article/2008/10/31/thriller-fete-ses-25-ans_1113445_3246.html LeMonde.fr] - Covers Thriller’s birthday where it is explained Michael Jackson dance has been reproduced many times as in Second Life.<br>
 
[http://www.20min.ch/ro/news/vaud/story/Le-swap--ou-comment-avoir-plus-sans-depenser-1-franc-13799905 20 Minutes.ch] - About Swap, a new service to exchange/convert virtual money. This service is available for Second Life.
 
 
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span>

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Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

Weekly Reports-January 1-January 16, 2009

In this section, you will find the media trends and press stories we are tracking in some of our key markets.

Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

  • The Guardian - Second Life is at the forefront of a project to recreate London as a 3D world online.
  • BBC news - A video report describes Middlesbrough City Learning Centre’s use of Second Life.
  • The Guardian - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.
  • Medical News Today - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.
  • gamepoliticals.com - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.
  • Gazettelive - Reports about Acklam Grange creating a school in Second Life.
  • Personnel Today – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.

Germany

  • PRCenter.de - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.
  • SLtalk.de - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.
  • HR-online.de - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.

France

  • 01 net - A note about Howard Look’s appointment.
  • SL Cosmos - An article about the event Autrans 2009 retransmitted in Second Life.
  • Redact – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.
  • Pierre Olivier Carles - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.
  • Emilie Ogez - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.
  • Tioufout - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.

Week Ending January 10, 2009

US

  • The Washington Post - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.
  • DCist - Posts about the launch of the Arlington County Government.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • The Baltimore Education Examiner - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.
  • The Atlanta Constitution Journal – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.
  • Media Post – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.
  • Government Technology - Government agencies are using Second Life to recruit new employees.
  • 1UP - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.
  • The Daily Record - People are turning to Second Life to escape the real world and how they can benefit.
  • The Globe and Mail - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.
  • The Mormon Times - Evaluates the Mormon Church becoming involved in Second Life.
  • The Sydney Morning Herald - Posts an article and an AP video about the protests in Second Life.
  • MSNBC’s Cosmic Log - Covers the American Astronomical Society ribbon cutting in Second Life.
  • KPCC Radio - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.

UK

  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • VNunet.com - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.
  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • BritainNews - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.
  • ITPRO - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.

Germany

  • Areagames.de - Published an article about Gore Verbinski planning to do a movie about the divorce story.
  • Nickpol.Twoday.net - Published a link with a video that shows Philip giving a talk in Second Life.
  • Fudder - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.
  • Lübecker Nachrichten.de - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.
  • 20minutes.ch - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.
  • SLinside.com - Published a link to a Led Zeppelin concert inworld.

France

  • Pocarles - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.
  • Angezanetti - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.
  • Territoire Digital - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.
  • Metalab3d - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.

Linden Lab News Archives

Here are links to the various Linden Lab websites where we catalog the press we receive.

Links To Previous Reports
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