Difference between revisions of "Category:Linden Lab PR Update"

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{{Archive|If you are looking for current articles in our major markets, please visit the [http://lindenlab.com/pressroom/news News Archives]}}
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|desc=As of January 16th 2009, this page is no longer being updated.  If you are looking for current articles in our major markets, please visit the [http://lindenlab.com/pressroom/news News Archives].
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== Weekly Reports-April 20 - May 1 ==
 
In this section, you will find the local market press mood and key highlights.  For a comprehensive listing of press stories, please visit:  http://lindenlab.com/pressroom/news
 
'''Summary:'''
 
This week, the UK team saw a great segment on BBC Click, featuring fantastic interviews with Mark, highlighting the future of Second Life and virtual worlds, including discussion of the positive IBM case study. In the US, the team also saw a nice feature in Federal Computer Week, which includes four articles on using government uses of virtual worlds. We also secured a piece in the San Francisco Chronicle on virtual law, which turned out to be a good and well-presented article.
Also this week, we announced the winners of the Linden Prize, finalizing and pitching the release in the US, with coverage in Massively, Virtual Worlds News and Second Life Update so far. The European teams have been continuing their pitching efforts around the AO announcement, with Japan issuing and pitching the news this week. Coverage has remained neutral to positive across markets, with only a few negative pieces internationally.
 
The teams are beginning to prepare for Nebraska, proposing potential event dates and meeting with Amanda next week to begin planning for the launch.
 
====US====
Mood:  Positive
*Overall: We’ve seen positive coverage this week, including a four piece feature on government use of Second Life in Federal Computer Week and coverage of the Linden Prize winner.
*Focus on enterprise uses of the platform this week, with articles on business collaboration and the government’s use of Web 2.0 technologies.
*Saw a few posts about the Taser legal incident, but we also saw a good piece on virtual law in the San Francisco Chronicle.
 
Key coverage:
*Federal Computer Week - Virtual learning gets second wind from Second Life
http://fcw.com/articles/2009/05/04/feature-virtual-learning.aspx
*Federal Computer Week - Science site sees training potential
http://fcw.com/Articles/2009/05/04/FEAT-SB-SciLands-virtual-community-Second-Life.aspx
*Federal Computer Week - Federal Consortium: Something for everyone
http://fcw.com/Articles/2009/05/04/FEAT-SB-Virtual-learning-Federal-Consortium.aspx
*San Francisco Chronicle – Avatars, attorneys in new world of virtual law
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/04/26/BUH0172A42.DTL
 
====UK====
Mood: Positive
*BBC Click program aired both in the US and in the UK, and is a very forward-looking, positive and comprehensive look at virtual worlds. The feature includes both in-person and inworld interviews with Mark, providing an overview of: the virtual worlds market, integration of virtual worlds with the Web, the inworld economy and virtual goods market and how Second Life is working with IBM to enable cross-virtual platform integration. An online article summarizing the main issues followed the broadcast.
*There have been 13 pieces of UK coverage of the AO announcement. Following a more negative BBC blog piece when the announcement was first made, several other gaming titles have covered the news in a more neutral tone, merely stating the facts of the announcement rather than speculating on the future of Second Life.
*Elsewhere, VNUnet included an article on Intel’s predictions of technologies they expect to become mainstream within the next decade, and have named ‘integration between virtual worlds,’ such as Second Life, as one to watch.
*Our key Second Life watcher, Vic Keegan, wrote a blog post referencing the virtual world as the third ‘arm of the digital world,’ and how the economy for virtual transactions continues to flourish.
 
Key coverage:
*BBC Click (broadcast) – Virtual worlds and web 'merging’
http://www.bbc.co.uk/iplayer/episode/b00k7q8m/Click_25_04_2009/
*BBC online - Virtual worlds and web 'merging'
http://news.bbc.co.uk/1/hi/programmes/click_online/8016135.stm
*Guardian – Why mobiles are market of the future
http://www.guardian.co.uk/technology/2009/apr/23/mobile-phones-telephony
 
====Germany====
Mood:  Neutral to positive
*Almost all coverage is about AO
 
Key coverage:
* Bild.de – Second Life bans sex & violence in “redlight district” http://www.bild.de/BILD/digital/telegramm-digital/telegramm-digital,rendertext=8088382.html
 
====France====
Mood:  Positive
*Most articles about AO, with a few stories about Ginsu's departure and the end of bots in SL
 
Key coverage:
*Paperblog.fr – Linden Lab announces a new era for Second Life
http://www.paperblog.fr/1844656/linden-lab-annonce-une-nouvelle-ere-pour-second-life/
*Infos Jeunes – Linden Lab announces a new era for SL
http://www.infosjeunes.com/Linden-Lab-annonce-une-nouvelle-ere-pour-Second-Life_a173745.html
*JeuxOnline – Announcement about Ginsu Linden from Linden Lab
http://www.jeuxonline.info/actualite/22573/annonce-depart-ginsu-linden-linden-lab
 
====Japan====
Mood:  Positive
*AO was picked up by two key media outlets and inworld influencer Nonko continues to take the real world by storm with her fashion creations.
 
Key coverage:
*NikkeiBP ITpro – Virtual World’s Second Life, Filtering of Adult Content
http://itpro.nikkeibp.co.jp/article/NEWS/20090423/328974/
 
 
 


=== Week Ending January 16, 2009 ===
=== Week Ending January 16, 2009 ===
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* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.
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* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.massively.com/2009/01/09/does-virtual-learning-have-to-be-dreadful/ Massively] - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.

Latest revision as of 11:23, 6 May 2019

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This article is obsolete, but kept as a historical record. Do not rely on this information in any way. However, it may be used in the future, so please do not delete or modify.

If you are looking for current articles in our major markets, please visit the News Archives


Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

Weekly Reports-January 1-January 16, 2009

In this section, you will find the media trends and press stories we are tracking in some of our key markets.

Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

  • The Guardian - Second Life is at the forefront of a project to recreate London as a 3D world online.
  • BBC news - A video report describes Middlesbrough City Learning Centre’s use of Second Life.
  • The Guardian - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.
  • Medical News Today - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.
  • gamepoliticals.com - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.
  • Gazettelive - Reports about Acklam Grange creating a school in Second Life.
  • Personnel Today – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.

Germany

  • PRCenter.de - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.
  • SLtalk.de - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.
  • HR-online.de - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.

France

  • 01 net - A note about Howard Look’s appointment.
  • SL Cosmos - An article about the event Autrans 2009 retransmitted in Second Life.
  • Redact – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.
  • Pierre Olivier Carles - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.
  • Emilie Ogez - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.
  • Tioufout - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.

Week Ending January 10, 2009

US

  • The Washington Post - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.
  • DCist - Posts about the launch of the Arlington County Government.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • The Baltimore Education Examiner - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.
  • The Atlanta Constitution Journal – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.
  • Media Post – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.
  • Government Technology - Government agencies are using Second Life to recruit new employees.
  • 1UP - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.
  • The Daily Record - People are turning to Second Life to escape the real world and how they can benefit.
  • The Globe and Mail - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.
  • The Mormon Times - Evaluates the Mormon Church becoming involved in Second Life.
  • The Sydney Morning Herald - Posts an article and an AP video about the protests in Second Life.
  • MSNBC’s Cosmic Log - Covers the American Astronomical Society ribbon cutting in Second Life.
  • KPCC Radio - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.

UK

  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • VNunet.com - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.
  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • BritainNews - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.
  • ITPRO - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.

Germany

  • Areagames.de - Published an article about Gore Verbinski planning to do a movie about the divorce story.
  • Nickpol.Twoday.net - Published a link with a video that shows Philip giving a talk in Second Life.
  • Fudder - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.
  • Lübecker Nachrichten.de - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.
  • 20minutes.ch - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.
  • SLinside.com - Published a link to a Led Zeppelin concert inworld.

France

  • Pocarles - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.
  • Angezanetti - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.
  • Territoire Digital - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.
  • Metalab3d - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.

Linden Lab News Archives

Here are links to the various Linden Lab websites where we catalog the press we receive.

Links To Previous Reports
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