Information

This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.

Linden Lab News Archives

Here are links to the various Linden Lab websites where we catalog the press we receive.

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Weekly Reports

In this section, you will find the media trends and press stories we are tracking in some of our key markets.

Week Ending January 16, 2009

Key Coverage by Market:

US

Key coverage:

Fox News - Reports on the Gaza protests taking place in social media including Second Life.

MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.

BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.

Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.

Massively - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.

Fox News – Covers the Gaza protests taking place in social media, including Second Life.

MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

Key Coverage:

The Guardian - Second Life is at the forefront of a project to recreate London as a 3D world online.

BBC news - A video report describes Middlesbrough City Learning Centre’s use of Second Life.

The Guardian - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.

Medical News Today - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.

gamepoliticals.com - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.

Gazettelive - Reports about Acklam Grange creating a school in Second Life.

Personnel Today – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.

GERMANY

Key coverage:

PRCenter.de - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.

SLtalk.de - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.

HR-online.de - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.

FRANCE

Trends we’ve noticed:
-- Only one corporate article this week, the rest of the coverage is mainly about events in Second Life.
-- Few articles this week about Second Life/ Linden Lab, but little coverage for competitors as well.

Key Coverage:
01 net - A note about Howard Look’s appointment.

CONSUMER Coverage:

SL Cosmos - An article about the event Autrans 2009 retransmitted in Second Life.

Redact – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.

Pierre Olivier Carles - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.

Emilie Ogez - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.

Tioufout - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.

JAPAN

Key Coverage:

Trends we’ve noticed:
-- Educational use and developments in Second Life dominate coverage this week.

Key Coverage:

livedoor News - Will a Parallel Virtual World on the Internet Succeed (January 14th)

Second Life Information - The 3D Internet in 2009: Awaiting the Link to Reality
Tokyo IT Shimbun (January 13th)

Mediajam - Learning English in Second Life - Over 10% Expressed Interest (January 12th)
CNET Japan - The Standard for Decisions on Business Success and Failure (January 10th)
The Second Times - SLU Event, Tokyo Student Film Festival (January 9th)

Week Ending January 10, 2009

Key Coverage by Market:

US

Trends we’ve noticed:
-- Positive stories relating to the government.
-- Coverage of the Arlington County government establishing a presence.
-- Coverage of the Gaza protests in Second Life.
-- Feature in THE Journal, on K-12 uses of the platform, and an article looking at the positive things kids are doing in Second Life.

Key Coverage:

The Washington Post - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.

DCist - Posts about the launch of the Arlington County Government.

THE Journal - Features Second Life in an extensive article about K-12 education.

New World Notes - An updated entry about the new homepage.

EDUCATION Coverage:

THE Journal - Features Second Life in an extensive article about K-12 education.

The Baltimore Education Examiner - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.

The Atlanta Constitution Journal – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.

ENTERPRISE Coverage:

Media Post – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.

Government Technology - Government agencies are using Second Life to recruit new employees.

G4 - Discusses Merrill Lynch’s use of Home for corporate meetings, citing the UK report on using virtual worlds for business, mentioning Second Life.

Virtual World News - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.

Ars Technica - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.

1UP - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.

CONSUMER Coverage:

The Daily Record - People are turning to Second Life to escape the real world and how they can benefit.

The Globe and Mail - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.

The Mormon Times - Evaluates the Mormon Church becoming involved in Second Life.

The Sydney Morning Herald - Posts an article and an AP video about the protests in Second Life.

New World Notes - Posts about the conflict in Israel and the response from the Second Life community.

MTV Multiplayer Blog - Gaza war rallies are taking place in Second Life.

The Escapist - Posts about the Gaza conflict, saying that Israel’s island had shut down due to the protesting.

The Industry Standard - Posts about the Gaza protests.

The Huffington Post - Blogs about the Gaza protests in Second Life.

Computerworld - Covers the protests in Second Life.

ValleyWag - Posts about the Gaza protests, including snarky remarks about Second Life Residents.

Zergwatch – Posts on the deadline for applications for the Linden Prize.

MSNBC’s Cosmic Log - Covers the American Astronomical Society ribbon cutting in Second Life.

KPCC Radio - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.

New World Notes - An updated entry about the new homepage.

New World Notes – A post about the land stats that were misleading about islands.

Massively - Also posts about the stats on the misleading land stats.

UK

Trends we’ve noticed:
-- All three sections have received positive coverage.
-- Due to many journalists returning to work after the holiday this week there has been less coverage.
-- In the consumer section there is continued coverage of the growing popularity of social networking sites with the ‘housewife’ generation. This has been a reoccurring theme within the UK media over the last six weeks.
-- The enterprise focus was on improving business by using Second Life.

Key Coverage:

The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.

ENTERPRISE Coverage:

paidcontent.co.uk - Talks about the FT’s move to B2B publishing. Second Life avatars are mentioned as novel gimmicks used by online publications to draw readers in.

VNunet.com - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.

The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.

EDUCATION Coverage:

BritainNews - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.

CONSUMER Coverage:

eurogamer.net - Discusses the NCsoft patent lawsuit over Christmas. Second Life is referred to when talking about a user interface.

ITPRO - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.

GERMANY

Trends we’ve noticed:
-- No negative coverage this week.
-- Less coverage as most of the journalists were enjoying their Christmas holidays, but continued blogging.
-- Second Life is being taken more seriously by educators and is reaching a broader audience.
-- Second Life is shown as a place where people can meet and fall in love. Journalists are still interested in the Verbinski news and a Swiss documentary shows how a virtual couple tries to get together in reality.

Key Coverage:

Areagames.de - Published an article about Gore Verbinski planning to do a movie about the divorce story.

ENTERPRISE Coverage:

Nickpol.Twoday.net - Published a link with a video that shows Philip giving a talk in Second Life.

EDUCATION Coverage:

Fudder - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.

Lübecker Nachrichten.de - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.

CONSUMER Coverage:

[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.

SLinside.com - Published a link to a Led Zeppelin concert inworld.

FRANCE

Trends we’ve noticed:
-- Although there were fewer articles, coverage was positive.
-- There was more coverage of Second Life competitors this week, including the launch of Muxlim Pal and SMeet.
-- This week news are about artistic events and galleries in real and virtual life.

Key Coverage:

Inworlds – Published an article about the launch of Homesteads on SL. The blogger explains that this way, LL wants to revalorize “Full prims”. Jack Linden is also mentioned about the note he released about the new processes for the transition to those new Sims systems.

Playtime - Posted an article about Home and the censure there is it it. The moderators control any words written on forums or clubs dedicated to gay, lesbians and others. The article says that Home is an imitation of Second Life.

Wangxiang - Posted an article about Home and Second Life, two parallel virtual worlds that have nothing to do with each other.

Hebiflux - Posted an article about SMeet and Meetsee and compares SMeet to SL as for its flash environment, which enables a complete working space.

Strategic Content - Posted an article about Muxlim Pal, the new virtual world for Muslims.

http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.

CONSUMER Coverage:

Angezanetti - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.

Territoire Digital - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.

Metalab3d - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.