Marketing White Papers
This page is a place to list documents that describe business practices, business uses of Second Life, and similar documents. (This is not a place to post technical documents.)
Please provide author, title, date, a brief description, and a link to the document. link title
Title:
Seven tips for real-world businesses in Second Life
Authors: Elastic Collision, Aaron Delwiche, Jennifer Henderson
Date: 2/12/08
Description: Based on a comprehensive survey of more than 800 respondents, this paper discusses seven pieces of advice that Second Life residents would give to real-world organizations who are planning to set up shop in the virtual world.
Title:
The Virtual Brand Footprint: The Marketing Opportunity in Second Life
Authors: combinedstory, DMD New York, Market Truths
Date: 8/22/07
Description: "The Virtual Brand Footprint: The Marketing Opportunity in Second Life" is an exhaustive survey and analysis of Second Life builds and virtual worlds strategy. It includes an extensive appendix and resources relating to Second Life and virtual worlds.
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