Linden Lab Official:Advertise with us FAQ

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What is “Advertise with Us”?

Advertise with Us is a program that allows Second Life Business Owners to purchase advertising space for their store or product offerings on the SecondLife.com domain. Advertisers can choose from various ad placements, ad sizes, and budget amounts.

How do I purchase an ad?

Please fill-out this Advertiser Information Form with your contact info and other campaign details (see below for ad placements and pricing). We will follow-up within 3 business days to discuss your needs and take you through the next steps in the process

How do I pay for my ad?

All ad campaigns totaling less-than $10,000 USD/month must be pre-paid using:

  • Cashier’s check
  • PayPal Ad

Ad campaigns totaling more than $10,000 USD/month, can be invoiced. In order to qualify for invoicing, you will need to complete a credit check form

Can I pay with L$?

At this time, we are only able to accept payment for ads in USD.

What are the current ad placement locations and sizes?

The following ad sizes are currently available:

  • 728x90 horizontal top & bottom
  • 160x600 vertical right side

What are the pricing packages available?

There is a $1,000 USD minimum purchase for all campaigns.

As an example, this minimum spend would buy 500,000 impressions with a My Account Ad, or 666,666 impressions with a Rest of Site Ad (impressions = spend x 1000/CPM)

Advertising Pricing is as follows:

Placement Name Ad Size              CPM                  (cost/1,000 Impressions) Location
  Marketplace    728x90               $4.00 All marketplace.secondlife.com pages - top center
   160x600              $4.00 All marketplace.secondlife.com pages - right center
My Dashboard   728x90      $3.00 All my.secondlife pages - top center
 160x600      $3.00 All my.secondlife pages - right center
Homepage 160x600      $2.00 SecondLife.com Landing Page - bottom center
Rest of Site   728x90     $1.50 All SecondLife.com web pages not listed above - top center
 160x600     $1.50 All SecondLife.com web pages not listed above - right center

Can I target my ads to specific geographic regions?
Yes. We can easily target your ads to only serve in specific geographic locations. For example, if your ad is in Spanish, and you only want to reach users in Spanish-speaking countries (including Spain, Mexico, Argentina, etc) How long can I expect my ad to run?

SecondLife.com serves millions of impressions each month. We can optimize your campaign to deliver evenly across the flight dates you have selected, or you may choose to have your impressions delivered continuously until they end.

Is there a limit to the number of impressions I can purchase?
There is no limit to the number of impressions you can purchase. But any amount of impressions that would constitute a full site or section buy-out will need to be negotiated on a campaign by campaign basis.

How do these ads affect existing Marketplace Product Listing Enhancements?

There will be no impact on existing Marketplace Listing Enhancements. These ad placements are intended to complement and support any Enhancements you may have. Advertise with us is a separate program, and you do not need to have purchased Marketplace Listing Enhancements in order to participate

Will I need to sign an agreement with Linden Lab?

Yes. Once we have all of campaign information compiled, we will create an Insertion Order (IO) for you to sign and return to us (along with any payment owed) no less than 3 business days prior to the start date of your campaign.

How are ads displayed on Second Life?

Ads are delivered randomly throughout the site using a third-party server, and constantly change; therefore, the adjacency of an advertisement to editorial mention of product or category can occur inadvertently and infrequently.

How frequently will my ad be displayed to each user?

Your ad will be displayed to each user no more than 4 times in a 24 hour period. This will keep your ad fresh and prevent user fatigue.

What file-types are accepted?

  • .jpg
  • .gif
  • .swf
  • dynamic tags

Can I run more than one placement at a time?

Yes. If you want to display both a 728x90 and a 160x600, that can be done. Your spend/impressions will be split based on how you want to spread out the ads.

Can I advertise more than one product/service in a single campaign?
Yes, you are able to advertise multiple products/services within one campaign. And we do allow for creative swaps every 2 weeks if you want to freshen-up your messaging.

Can I link each ad to a different url?
Yes, we can easily accommodate a different url for each ad creative.

What are the Guidelines for ad content (can I advertise adult content)?

Please see our Ad Unit Guidelines

What if all of my impressions don’t deliver by the end date of the campaign?

SecondLife.com is a high-traffic property. Most often, we are able to complete campaigns within the scheduled flight dates. However, in the unlikely event that we cannot, we will simply extend the end date of the campaign until all of the impressions run. You will only need to sign a new IO with a new campaign end date.

Will I have access to regular reporting so that I can view my campaign progress once it’s live?

Yes. We can provide you with automated reporting sent directly to your inbox on a daily, weekly, or monthly basis.

What kind of information will I be able to view in the report?

Basic reporting includes the following: Line Item name, Start date, End date, Total impressions served to date, Total clicks, Total CTR (Click Thru Rate). Additional metrics (country, city, etc.) can be added to your report upon request.