Relay For Life of Second Life

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What is Relay For Life?

  • Relay For Life is the American Cancer Society's signature fundraising activity.
  • It offers everyone in a community an opportunity to participate in the fight against cancer. Teams of people from all walks of life have fun while raising much-needed funds to fight cancer and raise awareness of cancer prevention and treatment.
  • Teams of people camp out at a local high school, park, or fairground and take turns walking or running around a track or path.
  • Each team is asked to have a representative on the track at all times during the event.
  • Relays are an overnight event, up to 24 hours in length.

What is Relay For Life of Second Life?

  • Relay For Life of Second Life (RFL of SL) is an annual activity that takes place in Second Life in July each year.
  • Volunteers form or join teams to have fun while fundraising and raising awareness from mid-March through mid-July.
  • In July teams build campsites and walk a track, just like in a Real World Relay.
  • Since 2005, Relay For Life of Second Life has raised over $1 million USD for the American Cancer Society.
  • In 2011, Relay For Life of Second Life raised over $374,000 for the American Cancer Society.
  • Relay For Life has become an international movement in RL and in SL. In 2011 participants from over 80 countries took part in Relay For Life of Second Life.

History of Relay For Life

  • The American Cancer Society's real world Relay For Life began in Tacoma, Washington in May 1985.
  • Dr. Gordy Klatt, a Tacoma colorectal surgeon, decided to personally raise money for his local American Cancer Society office and show support for his patients by doing something he enjoyed – running marathons.
  • Dr. Klatt ran for 24 hours around the track at Baker Stadium at the University of Puget Sound in Tacoma. He ran for more than 83 miles. Nearly 300 of his friends, family, and patients watched and friends donated $25 to run or walk with him for 30 minutes. His efforts raised $27,000 to fight cancer.
  • Over the next few months, he pulled together a small committee to plan the first team relay event, and in 1986, with the help of Pat Flynn – now known as the 'Mother of Relay' – 19 teams took part in the first team Relay event 'City of Destiny Classic 24-hour Run Against Cancer' on the track at the historic Stadium Bowl and raised $33,000.

History of Relay For Life of Second Life

  • 2004 the first volunteer driven fundraiser for the American Cancer Society ever in Second Life
    • Avatars: 99
    • Total raised: US$2,000
  • 2005 The first Relay For Life of Second Life took place on Saturday, August 27 and Sunday, August 28, 2005. It started at 5pm SL time. It was the brainchild of Jade Lily (who in real life was an airman called Keith Morris) and was reported in the The New York Times in an article called 'Letting your fingers do the running'.
    • Total raised: US$5,000
    • Avatars: 315
    • Laps: 817
    • Sims: 6
    • Course Length: 2,500 meters
    • Distance Walked: 2,042,500 meters
  • 2006 The second Relay For Life of Second Life took place on Saturday, July 22 through Sunday, July 23. It started on Saturday at 5pm SL time. It was again organized by Jade Lily, and the track was laid out over 12 sims representing the different countries of the world.
    • Total raised: US$41,000
    • Avatars: 1570
    • Sims: 12
    • Laps Walked: 2,047
    • Course Length: 4,065 meters
    • Distance Walked: 8,321,055 meters
  • 2007 The third Relay For Life of Second Life took place on Saturday, July 21 through Sunday, July 22, 2007. The Event Chair was Fayandria Foley.
    • Theme: Quest for a Cure
    • Total raised: US$118,500
    • Avatars: 1831
    • Sims: 32
    • Laps Walked: 1,519
    • Course Length: 12,140 meters
    • Distance Walked: 18,432,891 meters
  • 2008 The fourth Relay For Life of Second Life took place on Saturday, July 19 through Sunday, July 20, 2008. It took place over 33 sims laid out in the shape of an 'H'. The Event Chair was Fayandria Foley and the Event Co-Chair was David Jacobs.
  • 2009 The fifth Relay For Life of Second Life took place on Saturday, July 18 through Sunday, July 19, 2009. The Event Chair was Fayandria Foley, and there were four co-Chairs: Tayzia Abattoir, Nuala Maracas, Stella Costello, who was succeeded halfway by Charlene Trudeau, and Belle Loll.
    • Theme: One World, One Hope
    • Total raised: US$274,000 (corrected figure)
    • Avatars: 1913
    • Sims: 36
    • Laps Walked: 2,155
    • Course Length: 11,907 meters
    • Distance Walked: 25,650,536 meters
    • 'Video: Part 1'
    • 'Video: Part 2'
  • 2010 The sixth Relay For Life of Second Life took place on Saturday, July 17 through Sunday, July 18, 2010. The Event Chair was Tayzia Abattoir and the Event Co-Chairs were Nuala Maracas and MamaP Beerbaum.
    • Theme: Wishing on a Cure
    • Total raised: US$222,804
    • Avatars: 1579
    • Sims: 36
    • Laps Walked: 2,676
    • Teams: 139
    • Luminaria Lit: 7,271
    • 'Video'
  • 2011 The seventh Relay For Life of Second Life took place on Saturday, July 16 through Sunday, July 17, 2011. The Event Chair was Mamap Beerbaum and the Event Co-Chair was Dwen Dooley.
    • Theme: Seasons of Hope
    • Total raised: US$375,000
    • Avatars: 2140
    • Sims: 44
    • Laps Walked: 3,846
    • Teams: 144
    • Luminaria Lit: 4,821
    • 'Video'
  • 2012 The eighth Relay For Life of Second Life took place on Saturday, July 14 through Sunday, July 15, 2012. The Event Chair wasMamap Beerbaum and the Event Co-Chairs were Dwen Dooley and Nikki Mathieson.
    • Theme: Time For A Cure
    • Total raised: US$375,385
    • Avatars: 1,741
    • Sims: 40
    • Laps Walked: 2,978
    • Teams: 155
    • Luminaria Lit: 3,843
    • 'Video'
  • 2013 The ninth Relay For Life of Second Life took on Saturday, July 13 through Sunday, July 14, 2013. The Event Chair was Nikki Mathieson and the Event Co-Chairs were Dwen Dooley and Serina Juran.
    • Theme: Celebrating 100 Years of Hope
    • Total raised: US$393,000
    • Avatars: 3,549
    • Sims: 40
    • Laps Walked: 2,898
    • Teams: 200
    • Luminaria Lit: 3,334
    • 'Video'
  • 2014 The 10th Relay For Life of Second Life will take place on Saturday, July 19 through Sunday, July 20, 2014. The Event Chair is Nikki Mathieson.
    • Theme: A Journey of Promise

source data 2004-2013: 'History of Relay For Life in Second Life'

source data 2014: 'RelayForLifeofsecondlife.org'

Frequently Asked Questions

Q: Where can I go (inworld) to receive information about Relay For Life or for cancer support?

A: Visit the American Cancer Society Island [1]

Q: Why does Relay For Life take place overnight?

A: The significance of daytime and nighttime coincides with the journey that all cancer patients go through. A much-used slogan is 'Cancer doesn't sleep and neither do we'.

Q: How does this Relay differ from Relay For Life in real life?

A: The main difference is location. Residents form teams, set up and decorate campsites, and sell small items to help raise money just like at a local relay. Since this is a virtual environment however, there are some activities that are special to Second Life, such as, snail races and sailboat races.

Q: Relay For Life is an activity of the American Cancer Society. Is it just for Americans?

A: Relay For Life is international. In real life, Relay For Life is licensed to national cancer societies in 19 countries outside the United States, and the American Cancer Society's International Relay For Life Program provides training and technical assistance to licensees. In Second Life, participation by residents from other countries is growing, with avatars from over 80 real life countries taking part in 2011.

Q: Why should people from other countries donate Lindens to an American cause?

A: The American Cancer Society is becoming one of the global leaders in the fight against cancer and in cancer information, participating in many global forums and alliances every year. For more information about how we are leading the global fight against cancer, visit http://global.cancer.org.

Q: How can I be sure my Lindens will get to the right place?

A: Any time someone asks you to donate money to a kiosk or vendor, you can check to see who the Creator of the object is. If it is relayforlife AmericanCancer, it is one of our approved fundraising tools. If it was not created by relayforlife AmericanCancer, we cannot vouch for its legitimacy. All money donated through the approved fundraising tools will be routed directly to the American Cancer Society. The team raising the money will be credited with raising the money.

Q: Where does my Relay For Life donation go?

A: See: [2]

Q: Is it possible to fundraise outside the Relay For Life season?

A: In Second Life, the committee encourages volunteers to take a break between August and February. But off-season/year-round fundraising for the American Cancer Society is permitted in some circumstances. For offseason vendors and/or kiosks, contact Gem Sunkiller.

Relay For Life of Second Life 2014

  • Theme: A Journey of Promise
  • Planning Committee
    • Event Chair: Nikki Mathieson
    • Event Co-Chairs: TBA

Planning Committee Information: [3]

  • Key dates

View key dates here: [4]

Relay For Life of Second Life Fundraising Guidelines

This is an online virtual fundraiser, unlike any other. If there are any questions about these guidelines, please contact the RFL of SL Event Chair and/or Co-Chair to discuss. There may be times of special circumstances considering the platform that we are utilizing to fundraise.

For the detailed guidelines, visit our Guidelines page: [link not available]

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UPDATED September 27, 2013

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