Difference between revisions of "Category:Linden Lab PR Update"

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[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br>
[http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.<br>
<br>
==Week Ending December 31, 2008==
Key Coverage by Market:
===US===
Trends we’ve noticed:<br>
-- Continued momentum in government organizations and educational institutions utilizing Second Life.<br>
-- LinuxInsider coverage of experimentation in Second Life and a UCSD student who is experimenting with Second Life for his final project.<br>
-- Feedback about the new homepage.<br>
-- Coverage this week of the City of Decatur’s plan for a virtual world.<br>
<br>
Key Coverage:<br>
[http://www3.signonsandiego.com/stories/2008/dec/21/1a21virtual162313-online-world-immersion-probes-po/?zIndex=25269 San Diego Union Tribune] - A UC San Diego’s art student will spend 365 consecutive hours in Second Life to investigate the transformation offered by contemporary technology.<br>
[http://www.linuxinsider.com/story/65656.html LinuxInsider] - Part one of a story about virtual worlds being used for research and experimentation, for which the team provided examples and a quote from Pathfinder.<br>
[http://www.technewsworld.com/story/Virtual-World-Research-Part-2-Reality-in-a-Can-65673.html LinuxInsider] – Part Two of the story about research and experimentation in Second Life.<br>
<br>
ENTERPRISE Coverage:<br>
[http://www.kswo.com/Global/story.asp?S=9555449 KSWO] - Reports on the State Department’s interest in conducting business and holding events in virtual worlds like Second Life.<br>
[http://atlanta.about.com/b/2008/12/22/city-of-decatur-planning-virtual-world.htm About.com] – The City of Decatur is in the planning stages of building out a virtual version of its city, similar to Second Life, as a way to encourage community engagement.<br>
[http://news.cnet.com/8301-13846_3-10127789-62.html CNET] – Cover Decatur’s plans on creating a virtual world of the town.<br>
[http://gizmodo.com/5115232/city-of-decatur-georgia-mulling-virtual-world-interface Gizmodo] – The City of Decatur’s plans on building a virtual world of the town similar to Second Life.<br>
[http://blog.wired.com/games/2008/12/town-of-decatur.html WIRED] - Decatur, Georgia is considering establishing a virtual world like Second Life.<br>
[http://www.virtualworldsnews.com/2008/12/decatur-interested-in-civic-mirror-world.html Virtual Worlds News] - Reports on Decatur’s interest in creating a virtual world community.<br>
<br>
EDUCATION Coverage:<br>
[http://media.www.dailyiowan.com/media/storage/paper599/news/2008/12/19/Metro/Ui.Finds.Its.Place.In.Second.Life-3580649.shtml Daily Iowan] - The University of Iowa has bought a private island in Second Life, where five instructors will host meetings, speakers and other educational activities.<br>
[http://www.smartmoney.com/Spending/Budgeting/The-New-Way-to-Give-Virtual-Charity/ Smart Money] - Discusses virtual charities as the new way to give back, highlighting the American Cancer Society’s fundraiser in Second Life.<br>
<br>
ADULT CONSUMER Coverage:<br>
[http://www.washingtonpost.com/wp-dyn/content/article/2008/12/22/AR2008122201141.html Washington Post] - Picked up by Gamasutra’s report on Gore Verbinski, who is working on a movie based on the 2007 Wall Street Journal article on virtual infidelity.<br>
[http://www.readwriteweb.com/archives/second_life_redesigns_home_page.php ReadWriteWeb] - Reports on the new Second Life homepage, stating that by simply communicating more effectively, Second Life’s return to basics could make 2009 a better year for Linden Lab and its Residents.<br>
[http://www.massively.com/2008/12/23/linden-lab-moves-new-second-life-web-page-into-tentative-product/ Massively] - Notes Linden Lab’s revamp of its Second Life homepage, which says that it is refreshing to see Linden Lab boldly try new things that may not be conventional.<br>
[http://www.metaversejournal.com/2008/12/24/new-second-life-website-goes-liv/ Metaverse Journal] - Reports that the new Second Life homepage has now gone live.<br>
[http://www.virtualworldsnews.com/2008/12/second-life-gets-boost-from-new-website.html Virtual Worlds News] - A positive piece about the homepage redesign, citing the increase in registration and traffic as a sign of the new page’s success.<br>
[http://www.massively.com/2008/12/22/second-life-alternative-litesim-shuts-down/ Massively] – Covers Linden Lab’s decision to announce the creation of a set of ocean sims to appease the group, United Sailing Sims, from not moving their operations elsewhere.<br>
[http://www.massively.com/2008/12/22/second-life-alternative-litesim-shuts-down/ Massively] - Second Life alternative, Litesim, has unexpectedly shut down its operations.<br>
[http://nwn.blogs.com/nwn/2008/12/open-forum-at-s.html New World Notes] - Revisits the question of how many bots are online during peak hours in Second Life.<br>
[http://blog.wired.com/games/2008/12/variety-gore-ve.html WIRED] - Gore Verbinski will direct upcoming movie based on a story in Second Life.br>
[http://www.metaversejournal.com/2008/12/30/protest-in-second-life-the-current-gaza-conflict/ Metaverse Journal] - Reports on the reaction of the Second Life community to the recent events in Israel.<br>
[http://www.metaversejournal.com/2008/12/22/a-quick-tour-of-sonys-virtual-world-home/ Metaverse Journal] - Tours Sony’s Home and brings up the differentiating factor of being able to create your own content in Second Life.<br>
<br>
===UK===
OVERALL OUTLOOK:
-- Education and non-profit have received the most focus this week.<br>
-- The key article this week was the Daily Telegraph article in which Philip and Second Life receive glowing praise. The article particularly reveals the economic benefits of the virtual world.<br>
-- Jürgen Taeger, a lawyer from German Oldenburg, did an interview for the press agency dpa about crimes in virtual worlds. The interview is related to his work on a handbook he is working on with the Universities of Bremen and Lüneburg to help decision makers in any organization to deal with legal queries on the internet.<br>
<br>
Key Coverage:<br>
[http://www.dailyrecord.co.uk/comment/columnists/lifestyle-columnists/joan-burnie/2008/12/26/friday-dilemma-next-week-s-problem-86908-20995910/ Daily Record’s] - Influential and popular columnist, Joan Burnie, espouses about positive experience she has had with Second Life.<br>
ENTERPRISE Coverage:<br>
[http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article5404384.ece The Times] - A virtual shopping world is to be created that replicates London’s West End. Second Life is described as already existing virtual world.<br>
<br>
EDUCATION Coverage:<br>
[http://www.economist.com/world/international/displaystory.cfm?story_id=12815678 The Economist] - Reveals that following the riots in Athens, a memorial was erected in Second Life giving users a glimpse of real-life material from the riots.<br>
[http://us.oneworld.net/article/359177-obama-appoints-strong-advocate-climate-action oneworld] - Reports Barack Obama has appointed John Holdren as head of the president's Council of Advisors on Science and Technology. Last year, he took OneWorlders' questions from Second Life during last the "Virtual Bali" program from the UN climate conference.<br>
[http://www.publicservice.co.uk/feature_story.asp?id=11136 Public Service] - Discusses the growing digitalization of the UK’s cities. Birmingham’s Second Life presence is mentioned.<br>
[http://www.eastkilbridenews.co.uk/lanarkshire-news/local-news-lanarkshire/local-news-east-kilbride/2008/12/24/youth-learning-project-boost-68653-22533519/ East Kilbride News] - Reports a project, which incorporates an educational programme held within the Second Life Teen Grid, has received an additional £227,000 boost in funding.<br>
[http://www.hamiltonadvertiser.co.uk/news/local-news/hamilton-news/2008/12/24/teaching-project-receives-270-000-in-funding-51525-22540215/ [Hamilton Advertiser] - Reports a project, which incorporates an educational programme held within the Second Life Teen Grid, has received an additional £227,000 boost in funding.<br>
<br>
ADULT CONSUMER Coverage:<br>
[http://www.dailyrecord.co.uk/comment/columnists/lifestyle-columnists/joan-burnie/2008/12/26/friday-dilemma-next-week-s-problem-86908-20995910/ Daily Record] - Influential and popular columnist, Joan Burnie, espouses about the positive experience she has had with Second Life.<br>
[http://www.independent.co.uk/life-style/fashion/features/fashion-stay-ahead-of-the-game-1203146.html The Independent] - Discusses 2009 fashion trends and Second Life is mentioned.<br>
<br>
===GERMANY===
Trends we’ve noticed:<br>
-- No negative coverage this week.<br>
-- The interview with the Arch Bishop Robert Zollitsch in Wirtschftswoche Online is quite positive.<br>
<br>
Key Coverage:<br>
[http://www.wiwo.de/technik/erzbischof-robert-zollitsch-paulus-wuerde-im-internet-surfen-381730/  Wirtschaftswoche online] - Published an interview with Arch Bishop Robert Zollitsch, leader of the Bishops’ Conference in Germany. He explains that the presence in Second Life will not replace the real-life services, but provides an additional means to address younger audiences and to adopt their means of communications.<br>
<br>
ADULT CONSUMER Coverage:<br>
[http://www.volksstimme.de/vsm/magazin/digital/digital_news/?sid=lk5biphi8u66vhihpr1ik7n3m7&em_cnt=1259355 Volksstimme.de] - References the interview with Jürgen Taeger, with Second Life portrayed in a balanced article, stating that it was not only a game for computer fans, but also a platform for real business. As examples, companies like IBM, Sony, Mercedes, Adidas, as well as banks, universities and religious groups are mentioned.<br>
[http://www.mz-web.de/servlet/ContentServer?pagename=ksta/page&atype=ksArtikel&aid=1229759903379 Mitteldeutsche Zeitung] - Posts about the Jürgen Taeger interview as well.<br>
<br>
===FRANCE===
Trends we’ve noticed:<br>
-- The highlight this week is an article about the future of Second Life, especially in 2009.<br>
-- Coverage of Alcatel Lucent opening its island in Second Life.<br>
-- Questions about links between real life and virtual life discussed.<br>
<br>
Key Coverage:<br>
[http://mascottus.free.fr/index.php?2008/12/24/699-2009-sera-l-annee-second-life Mascottus] - Posted an article about 2009 being Second Life’s year, as it will reinforce itself, not by creating a buzz but with events being organized, new technologies being developed and new ways to connect to people.<br>
[http://www.secrets-de-filles.fr/le-phenomene-second-life/ Secrets de filles] - An article about the Second Life phenomena, describing what it is, what is possible for anyone to do in it.<br>
[http://126566.blog.tdg.ch/archive/2008/12/30/second-life-en-2009.html La Tribune de Geneve] - Published an article about Second Life perspectives for 2009 and expresses through a monthly review the changes and possible announcements to be done in 2009.<br>
<br>
ENTERPRISE Coverage:<br>
[http://www.alcatel-lucent.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLd4w3MfQFSYGYRq6m-pEoYgbxjgiRIH1vfV-P_NxU_QD9gtzQiHJHR0UAAD_zXg!!/delta/base64xml/L0lJayEvUUd3QndJQSEvNElVRkNBISEvNl9BXzdNVC9mcl93dw!!?LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Features/News_Feature_Detail_000233.xml Alcatel Lucent] - Published an article about its island in Second Life and the fact that this was done to be closer to people and users need to build tomorrow’s communication.<br>
<br>
EDUCATION Coverage:<br>
[http://www.courrier-picard.fr/Actualites/Info-regionale/Eleves-dans-un-monde-virtuel Courrier Picard] - Published an article about the creation by Amiens Academy of a virtual village where teacher can teach to student’s languages. The virtual academy offers also a visit trough the city of Amiens<br>
<br>
ADULT CONSUMER Coverage:<br>
[http://www.lettreducadre.fr/PAR_TPL_IDENTIFIANT/36993/TPL_CODE/TPL_ACTURES_FICHE/PAG_TITLE/Le+Cantal+sur+Second+Life/2109-fiche-article-de-newsletter.htp Lettre du cadre.fr] - Posted a news piece about the creation of the CANTAL region in Second Life.<br>
[http://www.moovie.fr/index.php/2008/12/24/sommes-nous-des-tres-virtuels/ Moovie] - Published an article about the question: Are we virtual humans? As virtual worlds such as Second Life are becoming more and more like the real world.<br>
[http://artemisia-terredarmoise.blogspot.com/2008/12/cadeaux-ethiques-et-responsables.html TERREDARMOISE] - Published an article about gifts to offer for Christmas in Second Life.<br>
<br>
==Week Ending December 19, 2008==
Key Coverage by Market:
===US===
Trends we’ve noticed:<br>
-- Positive coverage across topics, with a great piece on CNBC about the “sexiest man in cyberspace” and a story about positive relationships on CNN.<br>
-- Increased news about Gore Verbinski’s movie.<br>
-- Continued to coverage of HOME, which is generally positive or neutral for Second Life.<br>
-- Positive news on virtual worlds being used more effectively in the enterprise space.<br>
-- Growth in Second Life’s educational uses and seeing traction as a platform for support groups to bring people together.<br>
<br>
Key Coverage:<br>
[http://www.cnbc.com/id/28237521 CNBC] – Covers the results of Second Life’s ‘sexiest man in cyberspace’ competition.<br>
[http://edition.cnn.com/2008/LIVING/12/12/second.life.relationship.irpt/ CNN International] - Couples have met in Second Life and have gone on to meet and get married in real life.<br>
[http://www.variety.com/article/VR1117997496.html?categoryid=13&cs=1&nid=2562 Variety] - Director Gore Verbinski has purchased the rights to do a possible movie about a married man in a relationship with a virtual wife in Second Life, based on the 2007 Wall Street Journal story.<br>
<br>
ENTERPRISE Coverage:<br>
[http://businessvoip.tmcnet.com/topics/trends/articles/47395-nortels-virtual-business-environment-could-mark-future-b2b.htm TMC Net] - Nortel’s virtual business environment could mark the future of B2B communications and also mentions businesses are already using Second Life in this way.<br>
[http://www.fcw.com/online/news/154660-1.html Federal Computer Week] - Posts about the launch of the army’s islands in Second Life to be used for recruiting.<br>
[http://www.tgdaily.com/content/view/40628/113/ TG Daily] - Forterra Systems will soon issue a new report claiming that virtual worlds are much more effective than web conferencing for conducting business.<br>
<br>
EDUCATION Coverage:<br>
[http://www.whec.com/article/stories/S700422.shtml?cat=572 News 10 NBC] – Reports that students from the Rochester Institute of Technology have created their own virtual island in Second Life and had an official ribbon cutting in-world.<br>
[http://www.thecuttingedgenews.com/index.php?article=988&pageid=28&pagename=Sci-Tech Cutting Edge] – Covers use of Second Life to form autism support groups where parents of those who are profoundly affected can communicate with each other.<br>
<br>
ADULT CONSUMER Coverage:<br>
[http://www.pcmag.com/article2/0,2817,2337163,00.asp PC Magazine] - Director Gore Verbinski has purchased the rights to do a possible movie about a married man in a relationship with a virtual wife in Second Life, based on the 2007 Wall Street Journal story.<br>
[http://www.escapistmagazine.com/news/view/88221-Upcoming-Hollywood-Blockbuster-Some-Guy-Gets-Married-In-Second-Life-RL-Wife-Is-Pissed-Off The Escapist] - Reports that director Gore Verbinski has purchased the rights to do a possible movie about a married man in a relationship with a virtual wife in Second Life.<br>
[http://www.variety.com/article/VR1117997496.html?categoryid=13&cs=1&nid=2562 Variety] – Coverage of Gore Verbinski’s film plans about the Second Life relationship.<br>
[http://www.cinematical.com/2008/12/17/gore-verbinski-jumps-into-the-world-of-second-life/ Cinematical] – Further coverage about Gore Verbinski’s film project.<br>
[http://www.cnbc.com/id/28237521 CNBC] - Reports results of Second Life’s ‘sexiest man in cyberspace’ competition. The team had coordinated with Jane Wells on this piece as well as secured her interest in luxury items in Second Life.<br>
[http://edition.cnn.com/2008/LIVING/12/12/second.life.relationship.irpt/ CNN] – States that some couples who met in Second Life have gone on to meet and get married in real life.<br>
[http://news.digitaltrends.com/news-article/18700/second-life-going-to-the-big-screen Digital Trends] – Coverage of Verbinski’s film project.<br>
[http://kotaku.com/5112418/pirates-of-the-caribbean-director-lands-rights-to-second-life-film Kotaku] - Gore Verbinski purchased the rights to a movie about a married man with a virtual wife in Second Life, based on the 2007 Wall Street Journal story.<br>
[http://www.shacknews.com/onearticle.x/56424 ShackNews] – More Verbinski film project coverage:<br>
[http://moviesblog.mtv.com/2008/12/17/pirates-director-heads-to-second-life-for-sordid-love-triangle/ MTV] - Director Gore Verbinski plans to make a film about a Second Life relationship, based on the 2007 Wall Street Journal story.<br>
[http://www.slashfilm.com/2008/12/17/a-movie-about-a-real-life-wife-angry-about-her-husbands-online-wife/ Slash Film] – Continued coverage of Gore Verbinski’s film project.<br>
[http://valleywag.com/5112545/second-life-the-movie-the-next-hollywood-disaster ValleyWag] - Posts on the movie that will be based on Second Life, taking a quick dig at Hollywood’s lag in keeping up with technology.<br>
[http://venturebeat.com/2008/12/18/weblin-lets-you-teleport-your-avatar-from-second-life-to-the-web/ VentureBeat] - Weblin, a Germany-based startup, has figured a way for users to export Second Life avatars to any web site.<br>
<br>
HOME coverage:<br>
[http://online.wsj.com/article/SB122947094783712171.html The Wall Street Journal] - Covered the launch of HOME, citing Second Life as its inspiration.<br>
[http://www.philly.com/dailynews/features/20081217_Jonathan_Takiff__Video_games_for_the_family.html Philadelphia Daily News] - Covers PlayStation Home in a news roundup and mentions it as the first “Second Life”-like virtual universe for gaming consoles.<br>
[http://www.gamedaily.com/gear/2008/12/15/home-attracts-horndogs/ GameDaily] - Reports on the PS Home viral video of users hitting on female avatars.<br>
[http://www.betanews.com/article/Home_opens_its_doors_for_the_PS3/1229123712 Beta News] - Negatively covers Sony’s HOME citing Eric Krangel’s posting and includes a favorable mention of Second Life.<br>
===UK===
Trends we’ve noticed:<br>
-- There has been a wide range of articles particularly focusing on the entertainment value of Second Life.<br>
-- Particular focus on the consumer sector this week, with a range of articles discussing the virtual music scene.
-- BBC article, including a recording from Working Lunch, a popular consumer daytime TV show, has an amazing profile of a Second Life businessman.<br> 
-- Continued coverage of Second Life’s benefits to educators, and an article on the use of Second Life to consolidate political protest.<br>
-- Discussion of the potential movie including Second Life as well as the growing popularity of the virtual music scene for the consumer sector.<br>
<br>
Key Coverage:<br>
[http://news.bbc.co.uk/1/hi/business/7777485.stm BBC] - Profiles a business that is run exclusively in Second Life.<br>
[http://www.humanresourcesmagazine.com/news/search/864791/E-learning-Virtual-worlds---Virtually-speaking/ HR Magazine] - Provides an analysis of an e-learning roundtable which Clare Rees and Language Lab attended.<br>
<br>
ENTERPRISE Coverage:<br>
[http://thedrum.co.uk/news/2008/12/15/9181-da-launches-social-networking-platform-for-brands The Drum] - Lists companies that have used Second Life to their business advantage.<br>
<br>
EDUCATION Coverage:<br>
[http://www.guardian.co.uk/technology/2008/dec/11/games-educational-technology Guardian] - Mentions a company called TwoFour that has links to a school that conducts entire lessons in Second Life.<br>
[http://www.indymedia.org.uk/en/2008/12/415407.html Indy Media] - Looks into individuals’ use of Second Life for an interactive media installation in solidarity and support for the boy who was shot by Greek police.<br>
<br>
ADULT CONSUMER Coverage:<br>
[http://news.bbc.co.uk/1/hi/technology/7785647.stm BBC] - Reports on EVE Online, and mentions that in Second Life, Residents are in a shared virtual world (rather than separate experiences).<br>
[http://www.pcpro.co.uk/blogs/2008/12/10/the-online-exile/ PC Pro] – A look at how far the Internet has come, including all the things you can do in Second Life.<br>
[http://musically.com/blog/2008/12/17/200-digital-music-startups-from-2008/ Music Ally] - Describes ‘Virtual Vancouver’, a virtual music festival.<br>
[http://www.totalfilm.com/news/gore-verbinski-developing-new-videogame-flick Total Film] - Covers Gore Verbinski’s (director of Pirates of the Caribbean) intention to make a film based on a man who plays in Second Life.<br>
[http://www.thisisgloucestershire.co.uk/showbiz.html/Verbinski-s-second-life-picture/article-555582-detail/article.html gloucestershire.co.uk] - Briefly mentions Verbinski’s plans to make a film based on a man who spends 20 hours a day in Second Life.<br>
[http://www.newswiretoday.com/news/44057/ Newswire] - Announces that World Music performing artist Ridha Ibrahim will debut his album, ‘Amalgam Feelings’, in Second Life.<br>
<br>
HOME coverage:<br>
[http://www.independent.co.uk/life-style/gadgets-and-tech/features/the-best-games-of-2008-1067707.html The Independent] - Mentions that Microsoft prefers Second Life to Home.<br>
[http://www.digitalspy.co.uk/gaming/a138178/microsoft-dismisses-sonys-home.html digital spy] - Microsoft prefers Second Life to Home.<br>
[http://news.spong.com/article/16735/Microsoft_More_on_Wii_Competing?cb=76 Spong] - Mentions that Microsoft don’t see Home as competition for Second life.<br>
<br>
===GERMANY===
Trends we’ve noticed:<br>
-- No negative coverage this week.<br>
-- We saw a lot of coverage in the “Education” section.<br>
-- More coverage about the scientific use of Second Life.<br>
<br>
Key Coverage:<br>
[http://www.industrie.de/industrie/live/index2.php?menu=1&submenu=1&object_id=31757206 Industrie.de] - Published a long article about the possibilities for scientists in Second Life and virtual worlds in general, quoting Stefan Seitz from Fraunhofer-Institut Stuttgart.<br>
ENTERPRISE Coverage:<br>
[http://www.fair-news.de/news/Network Marketing+Verdienstmoeglichkeiten+nun+auch+in+virtuellen+Welten-/09300.html  Fair-news.de] - News about Solution Provider Liventura who are currently building up the Telekom’s T-Home presence in-world.<br>
[http://www.spiegel.de/netzwelt/spielzeug/0,1518,596503,00.html  Spiegel.de] - An article about Sony’s HOME, which includes a short film in it that shows how HOME works.<br>
<br>
EDUCATION Coverage:<br>
[http://www.sltalk.de/index.php/2008/12/17/tu-braunschweig-in-second-life/ SLtalk.de] - Coverage about a new institution in Second Life: Welcome to Universität Braunschweig!<br>
[http://www.vdi-nachrichten.com/vdi-nachrichten/aktuelle_ausgabe/akt_ausg_detail.asp?cat=2&id=41459  VDI-Nachrichten.com] - A long article about IBM’s engineers who look for the right interface to make virtual worlds accessible for blind people.<br>
<br>
===FRANCE===
Trends we’ve noticed:<br>
-- News published this week around Home and the first muslim virtual world.<br>
-- News about competitors and SL’s leading role in the Virtual World industry since 2006 in France.<br>
-- Continued coverage of Second Life’s use for business and recruiting.<br>
-- Positive focus on musical and charity events in Second Life.<br>
<br>
Key Coverage:<br>
[http://www.lepoint.fr/actualites-region/l-hotel-de-ville-s-offre-une-second-life/1556/0/299210  Le Point.fr] - An excellent article about Second Life and the creation of Issy les Moulineaux City hall in-world.<br>
[http://www.universvirtuels.fr/second-life-propose-une-solution-de-travail-collaboratif-pour-les-entreprises/actualites  Univers virtuels.fr]  - A note about Immersive workspace.<br>
[http://www.premiere.fr/Cinema/News-Cinema/Gore-Verbinski-apres-Pirates-des-caraibes-Second-Life/(gid)/1489377  Premiere.fr] - Covers Gore Verbinsky’s film project in Second Life and the consequence of virtual worlds on human’s relation with other people.<br>
[http://www.buzzomattic.com/2008/12/18/the-second-life-verbinski-filme-le-virtuel/ Buzzomatice]  - Covered the article from DVDRama about Gore Verbinsky’s project to do a film about Second Life and the consequence of virtual worlds on human’s relation with other people.<br>
[http://www.sortiraparis.com/cinema/alain-chabat-cest-mieux-que-pirates-des-caraibes-13195.html  Sortiraparis.com] - An article about Alain Chabat , French actor and producer, who will produce the film by Gore Verbisky about virtual worlds immersion and its consequence for human relations.<br>
[http://www.mk2.com/troiscouleurs/index.php?post/2008/12/11/Jeu-video-Lindustrie-du-jeu-video-touchee-par-la-crise mk2.com] - Published an article about the video game industry and the consequences of the crisis on it. Mentions Second Life as a virtual world gaining confidence even in these tough times.<br>
[http://www.numerama.com/magazine/11536-La-communaute-musulmane-a-maintenant-son-propre-monde-virtuel.html Numerama.com] – Reports on the opening of the first virtual world dedicated to muslims: Muxlim Pal.<br>
[http://www.20minutes.fr/article/281340/High-Tech-Muxlim-Pal-premier-monde-virtuel-pour-musulmans.php  20 minutes.fr] - Published an article about the opening of the first virtual world dedicated to muslims: Muxlim Pal.<br>
[http://www.gamekult.com/articles/A0000072478/ Gamekult] – Covers the launch of the Home beta.<br>
[http://www.vnunet.fr/news/home_sony_ouvre_les_portes_du_monde_virtuel_de_la_ps3-2029603  Vnunet.fr] - Published an article about the launch of the Home beta.<br>
[http://www.atelier.fr/cyber-culture/4/12122008/les-avatars--liant-social-entre-web-et-web3d-37588-.html  Aterlier.fr] - Posted an article about avatars and their social influence.<br>
[http://www.numerama.com/magazine/11539-PS3-Home-decoit-les-joueurs-qui-parviennent-a-se-connecter.html Numerama.com] - An article about Home beta and the disappointment to its users.<br>
[http://www.lepoint.fr/actualites-technologie-internet/sony-rate-le-lancement-de-home-monde-virtuel-pour-la-ps3/1387/0/300036 Le point.fr] - Published an article about the failure of Home’s launch.<br>
<br>
ENTERPRISE Coverage:<br>
[http://www.silicon.fr/fr/news/2008/12/15/les_marques_ont_elles_interet_a_proposer_un_site_communautaire_a_leurs_clients__ Silicon.fr] – An article about the interest of companies to propose a social network to their clients.<br>
<br>
ADULT CONSUMER Coverage:<br>
[http://www.blogabulles.fr/2008/12/09/le-champagne-sur-second-life-cest-ce-soir/ Blogabulle] - A note about the first Champaign sale on RIL Shopping in Second Life.<br>
[http://sldirect.blogspot.com/2008/12/demain-soir-prsentation-de-lencyclopdie.html En direct de second life] - Covers the presentation of the book “l’encyclopedie des Elfes” on Second Life.<br>
<br>
==Week Ending December 5, 2008==
Key Coverage by Market
===US===
Trends we’ve noticed:<br>
-- Several positive stories this week across all topics, including articles on Howard Look’s appointment.<br>
-- Coverage in mainstream press and the blogosphere about the Army in Second Life and benefits of using the platform for training.<br>
-- Stories about Reuters leaving didn’t spread beyond in-world press and blogs.<br>
-- Positive coverage of university expansion, more schools are increasing courses in Second Life and several organizations are conducting studies in the virtual world.<br>
<br>
Look appointment coverage:<br>
[http://www.readwriteweb.com/jobwire/2008/12/linden-lab-hires-former-pixar.php ReadWriteWeb] - Linden Lab has hired Howard Look as SVP of Customer Applications.<br>
[http://www.virtualworldsnews.com/2008/12/linden-hires-howard-look-as-svp-customer-applications.html Virtual World News] - Reports on the Look appointment.<br>
[http://www.secondlifeupdate.com/news-and-stuff/linden-lab-announced-that-they-have-chosen-howard-look-as-the-senior-vice-president-of-customer-applications/ Second Life Update] - Reports on the Look appointment.<br>
[http://www.worldsinmotion.biz/2008/12/linden_lab_appoints_howard_loo.php World In Motion] - Reports on the Look appointment.<br>
[http://www.inquisitr.com/10442/former-pixar-exec-joins-second-life-team/ Inquisitr] - Reports on the Look appointment.<br>
[http://dusanwriter.com/index.php/2008/12/02/how-many-lindens-will-it-take-to-screw-in-a-light-bulb/ Dusan Writer’s] - Reports on the Look appointment.<br>
[http://www.metaversejournal.com/2008/12/03/linden-lab-ceo-more-staff-to-improve-usability/ Metaverse Journal] - Posts on the Look appointment.<br>
<br>
Other coverage:<br>
[http://www.time.com/time/specials/2007/printout/0,29239,1859855_1859854_1859705,00.html TIME Style and Design] - Presents and article on virtual luxury. The team connected the journalist with Jeska as well as several inworld designers.<br>
[http://blog.wired.com/defense/2008/12/the-armys-new-f.html WIRED] - Reports that the U.S. Army is building two training islands in Second Life to attract new recruits. <br>
[http://cnettv.cnet.com/2001-1_53-50004667.html CNET] - Posts about the Army’s presence in Second Life.<br>
<br>
ENTERPRISE Coverage:<br>
[http://wbztv.com/local/virtual.worlds.entropia.2.877006.html CBS WBZTV] - Thanks to the popularity of Second Life, the article states, 80 percent of active Internet users will live a virtual life within the next three years and the government is becoming more involved as well.<br> 
[http://www.nytimes.com/2008/12/01/business/media/01luxury.html?ref=business New York Times] - Mentions that it is important that the government engages in technology like Second Life to, “develop understanding between American people and peoples of other countries.”<br>
[http://www.govtech.com/gt/567849?topic=117699 Government Technology] - Mentions that in 2007, Missouri created an employee-recruiting site and held job fairs in Second Life.<br>
[http://www.astd.org/TD/Archives/2008/Dec/0812_Technology.htm T + D] - Reports that it is important for companies to invest in Web 2.0 technologies, mentioning Second Life.<br>
[http://www.insidecrm.com/features/web-conferencing-trends-120208/ Inside CRM] - Virtual worlds like Second Life can improve upon and expand Web conferencing technologies for businesses.<br> 
[http://www.sdtimes.com/AGILE_FOR_A_NEW_AGE/About_AGILEDEVELOPMENT_and_CLOUDCOMPUTING_and_MULTICORE_and_PROFESSIONALDEVELOPMENT_and_FOXHEDGE_and_IBM_and_SERENA/33076 SD Times] - Reports that Asynchrony, an IT consulting firm, is using Second Life to run ‘agile projects’ for its developers.<br>
[http://www.bizinformer.com/50226711/how_long_until_everyone_has_a_store_in_second_life.php Biz Informer] - Mentions that there are uses for Second Life beyond just sales and marketing, including virtual conferencing.<br>
[http://nbbusinessjournal.canadaeast.com/journal/article/494993 New Brunswick Business Journal] - Reports that the Syntesi Corporation is using Second Life to train current and future workers.<br>
[http://www.fistfuloftalent.com/2008/12/r.html Fist Full of Talent] - Blogs that at the HR Leadership Forum, there was a strong emphasis on the use of Second Life for HR professionals.<br>
<br>
EDUCATION Coverage:<br>
[http://www.reflector.com/news/program-allows-high-school-juniors-to-take-college-courses-online-275003.html Reflector.com] - Reports that high school students will soon be able to take classes at East Carolina University through Second Life.<br>
[http://www.cfo.com/article.cfm/12667459/c_12671474 CFO] - Reports that Indiana University’s Kelley School of Business will offer classes in Second Life for their executive-education program.<br>
[http://www.ddj.com/web-development/212201084?cid=RSSfeed_DDJ_All Dr. Dobb’s Journal] – A University of California, San Diego student will spend 365 consecutive hours immersed in the Second Life to study how people adapt to virtual environments.<br>
[http://insideuf.ufl.edu/2008/12/01/clas-global-mission/ Inside the University of Florida]  - Reports that the College of Liberal Arts and Sciences (at the University of Florida) will try to improve language teaching and cultural awareness using Second Life.<br>
[http://www.thestarpress.com/article/20081129/NEWS01/811290308 The Star Press] - Reports that the Las Americas Network of architecture students from 30 Latin American colleges collaborated with graduate students from Ball State in Second Life.<br>
[http://www.google.com/hostednews/ap/article/ALeqM5hdhEj_aYc3hfuEaF0cuMS5lw5WzwD94QQ6182 Associated Press] - Reports that studying avatars in Second Life will help researchers determine how people become satisfied or dissatisfied with their bodies.<br>
[http://blogs.discovermagazine.com/80beats/2008/12/03/virtual-reality-gives-out-of-body-and-into-someone-elses-experience/ Discovery Magazine] - Virtual reality platforms like Second Life can be used in psychotherapy.<br>
<br>
CONSUMER Coverage:<br>
[http://www.escapistmagazine.com/news/view/87856-U-S-Army-To-Begin-Second-Life-Recruitment Escapist Magazine] - Reports that the U.S. Army is building two training islands in Second Life to attract new recruits.<br>
[http://www.virtualworldsnews.com/2008/12/army-launching-second-life-presence-next-month.html Virtual World News] - Reports that the U.S. Army is building two training islands in Second Life to attract new recruits.<br> 
[http://seriousgamesblog.blogspot.com/2008/12/us-army-to-setup-camp-in-second-life.html Serious Game Blog] - Mentions the Army setting up in Second Life.<br>
[http://medc2org.wordpress.com/2008/12/03/army-launching-second-life-presence-next-month/ C2] - Blogs that the U.S. Army is building two training islands in Second Life to attract new recruits.<br>
[http://kotaku.com/5101930/us-army-invades-second-life Kotaku] - The U.S. Army is building two training islands in Second Life to attract new recruits.<br> 
[http://www.virtualworldsnews.com/2008/12/mybase-launches-in-second-life.html Virtual World News] - Reports that the U.S. Air Force will also set up an island in Second Life to help recruit and inform civilians, and train cadets.<br>
[http://www.maxwellgunterdispatch.com/apps/pbcs.dll/article?AID=/20081204/DISPATCH01/81204021/1115/DISPATCH Maxwell Gunter Dispatch] - Blogs that the U.S. Air Force hopes that their MyBase island in Second Life will attract people interested in learning more about the Air Force.<br>
[http://news.cnet.com/8301-13846_3-10109961-62.html CNET] - Sweden and South Korea are attempting to tax virtual goods and currency.<br> 
[http://cornellsun.com/node/33953 Cornell Daily Sun] - The lines of infidelity are being blurred due to complex relationship and interaction between people in Second Life.<br> 
[http://www.observer.com/2008/o2/superstar-avatars The Observer] - Online images and real-life personalities are melding as evident in the vast character customizability in Second Life.<br>
[http://www.walletpop.com/blog/2008/12/02/youtube-invites-you-to-play-in-carnegie-hall/ Wallet Pop] - An assembled virtual orchestra plans on performing on YouTube and in Second Life in the near future.<br>
[http://www.unionleader.com/article.aspx?headline=Her+trademark+gets+its+landmark+wings&articleId=0df0bcc3-d351-4b25-a29d-c35b3818290f Union Leader] - A woman has won the first federal registered trademark for an avatar used in Second Life and the real world.<br>
[http://nwn.blogs.com/nwn/2008/12/new-world-newsf.html New World Notes] - Blogs that Barack Obama’s two new cabinet appointees to his ‘Innovation Agenda’ group are regular users of Second Life.<br>
[http://www.ted.com/index.php/talks/the_inspiration_of_second_life.html TED] - iIn an interview with Philip Rosedale, he discusses the future of Second Life.<br>
[http://dusanwriter.com/index.php/2008/12/03/philip-and-ted/ Dusan Writer’s Metaverse] - Posts the interview on Ted Talks.<br>
<br>
===UK===
Trends we’ve noticed:<br>
-- Coverage this week has been mainly positive but with little key focus on Second Life. There have been positive articles in The Daily Mail, The Sun and The Guardian, with the rest of the coverage lacking focus on Second Life.<br>
-- The educational and enterprise sections have received the most focus this week.<br>
-- Positive education coverage, calling Second Life the potential future of education and nurses being able to train online.<br>
<br>
Key Coverage:<br>
[http://www.dailymail.co.uk/femail/article-1091450/How-I-romance-man-I-met-bizarre-internet-fantasy-world-Second-Life.html Daily Mail] - Writes about how a womens’ magazine editor found love in Second Life.<br>
<br>
ENTERPRISE Coverage:<br>
[http://www.guardian.co.uk/digitalstudent/copyright The Guardian] - Looks into web 2.0 as a tool using Second Life as an example of online copyright laws.<br>
[http://www.guardian.co.uk/heartofenterprise/research The Guardian] - Explores the research done by high tech industries for online and real life shopping tendencies.<br>
[http://www.earthtimes.org/articles/show/linden-lab-appoints-howard-look-senior-vice-president-of-customer-applications,640522.shtml  Earth Times] - Talks about the appointment of Howard Look as senior vice president of customer relations at Linden Lab.<br>
<br>
EDUCATION Coverage:<br>
[http://www.thesun.co.uk/sol/homepage/woman/health/health/article1997804.ece The Sun] - Talks about nurses being able to train in Second Life.<br>
[http://www.guardian.co.uk/digitalstudent/second-life The Guardian] - Discusses whether or not Second Life is the future of Education.<br>
<br>
CONSUMER Coverage:<br>
[http://www.dailymail.co.uk/femail/article-1091450/How-I-romance-man-I-met-bizarre-internet-fantasy-world-Second-Life.html Daily Mail] – A women’s magazine editor found love on Second Life.<br>
<br>
===GERMANY===
Trends we’ve noticed:<br>
-- Business applications are less interesting at the moment, Second Life is pictured as a quite sexy place.<br>
-- Coverage of the use of Second Life for scientific purposes.<br>
<br>
Key Coverage:<br>
UniCompact (not available online) - Published in its print issue the interview we sent over with Jean at Medientage. It has a really nice layout plus an attractive heading (”I sit on a marshmellow”).<br>
<br>
ENTERPRISE Coverage:<br>
-- Positive coverage regarding Second Life, and may even welcome a very interesting new resident.<br>
<br>
[http://turi-2.blog.de/2008/11/28/update2-virtuelle-welten-media-scanner-handykino-5125085 turi-2.blog.de] - An interview with Professor Thomas Schildhauer from the Institute of Electronic Business at Berlin University. He recommends companies to do some careful virtual steps. There is also a video stream of the interview.<br>
[http://www.sltalk.de/index.php/2008/11/26/das-saarland-will-sich-virtuell-mit-der-ganzen-welt-vernetzen/ SLtalk.de] - Good news published, that German county Saarland has got its own presence in-world now. On 7 islands, it shows its sights as well as some companies.<br>
<br>
EDUCATION Coverage:<br>
[http://www.neuepresse.de/newsroom/lifestyle/dezentral/lifestyle/art19626,741000 Neuepresse.de] - Presents a lawyer who is writing a book on legal matters within virtual worlds.<br>
[http://www.dradio.de/dlf/sendungen/forschak/883546/ Deutschlandradio.de] - Published a program about the Matheon at Berlin University that took the concept of avatars to help teachers to explain complicated molecular structures to them.<br>
<br>
ADULT CONSUMER  Coverage:<br>
[http://slinside.com/index.php/SL-Videos-Kurzfilme/Happy-Birthday-SLinside.html  SLinside] one of the most important German SL blogs, is celebrating its fifth birthday!<br>
<br>
===FRANCE===
Trends we’ve noticed:<br>
-- It seems that some journalists are overall becoming more confident about Second Life.<br>
-- Several articles this week around companies, initiatives in SL. They also insist on the fact that SL is really a good way to recruit nowadays.<br>
-- Musical events and public affairs covered, such as the music event  “Transusicales de Rennes.<br>
<br>
Key Coverage:<br>
[http://virtuelnews.com/secondlife/2008/12/01/et-si-l%E2%80%99on-avait-enterre-second-life-un-peu-vite/ Virtuel News] – Coverage of the fact that maybe journalists and other people have dismissed SL too quickly.<br>
[http://mascottus.free.fr/index.php?2008/12/02/685-revue-second-life Mascottus] - Published a review about Second Life.<br>
<br>
ENTERPRISE Coverage:<br>
[http://www.lemondeinformatique.fr/actualites/lire-les-tops-et-les-flops-du-recrutement-vus-par-trois-specialistes-rh-27513.htm LeMondeInformatique.fr] – Coverage about the best practices in terms of recruitment. Mention of SL as one of the best ways to recruit.<br>
[http://johan.marketeur.over-blog.com/article-25291673.html Johanmarketeur] - A note about AIR FRANCE KLM being in Second Life.<br>
[http://pyreneesgascognemag.blogspot.com/2008/12/des-ventes-prives-sur-second-life-avec.html Pyrennéesgascognemag] - Posted an article about RIL shopping, the first private sales space on SL.<br>
[http://www.duperrin.com/2008/12/02/pendant-la-crise-les-reseaux-sociaux-continuent/ Duperrin] – Coverage of the fact that even in crisis, social networks continue to exist. Mentions Second Life as a virtual world reaching its “second life”.<br>
[http://alltrends.over-blog.net/article-25003592.html Alltrends] -Covers Second Life professional utility thanks to Immersive Workspaces.<br>
[http://www.brocanteo.com/esprit-brocante-deco/93/vente-privee-sur-second-life-et-ril-shopping-comment-faire.html Brocateo] - Promotes on its website its sale on RIL shopping in Second Life.<br>
[http://www.itrgames.com/articles/84796/sofinco-ouvre-agence-second-life.html ITRGames ] - Published an article about the Bank SOFINCO entering Second Life.<br>
[http://www.educpros.fr/detail-article/h/3cbfc57932/a/recrutement-en-ligne-supelec-organise-son-premier-forum-virtuel-grandes-ecoles-avec-weavlink.html Educpro] - Published an article about the first virtual recruitment of SUPELEC in Second Life.<br>
[http://www.indicerh.net/article.php?sid=5130 Indice RH] - An article about the first virtual recruitment of SUPELEC in Second Life.<br>
[http://www.cxp.fr/flash-cxp/gestion-recrutement-weavlink-supelec-lancent-premier-forum_771 CXP.fr] - Published an article about the first virtual recruitment of SUPELEC in Second Life.<br>
<br>
ADULT CONSUMER Coverage:<br>
[http://wangxiang.wordpress.com/2008/11/30/second-life-transmusicales-et-realite-mixte/ Wangxiang] - An article about the musical event “Transmusicales de Rennes”. Mentions Second Life, where there will be a live re-transmission of the concert.<br>
[http://www.francomix.com/breve-Les_Transmusicales_en_Realites_Mixtes_de_Rennes_2008-719.html Francomix] - Published an article about the Musical event “Transmusicales de Rennes”. Mention of Second Life due to coming live retransmission of that concert.<br>
[http://nt2.uqam.ca/cyberculture/2008/12/conf%C3%A9rence_de_cyril_thomas_au_nt2_au_sujet_de_%C2%ABla_vie_au_carr%C3%A9%C2%BB_2007_de_lynn_hershman_leeson nt2] - Published an article about Cyril Thomas’ conference on SL about the status of objects and documents inserted in SL.<br>
[http://www.louche.org/index.php/2008/12/02/51-les-transmusicales-en-live-sur-second-life-entre-reel-et-virtuel Louche] - Published a note about the Musical event “Transmusicales de Rennes”. Mention of future retransmission of that concert in Second Life.<br>
[http://www.invworlds.fr/?p=594 Inworlds] – Coverage of a guide for compression format for Second Life.<br>
<br>
<br>


<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span>
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span>

Revision as of 13:14, 16 January 2009

Information

This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.

Linden Lab News Archives

Here are links to the various Linden Lab websites where we catalog the press we receive. (Not all of these are up-to-date, but we are constantly working on it.)

English
French
German
Italian
Japanese
Korean

Weekly Reports

In this section, you will find the media trends and press stories we are tracking in some of our key markets.

Week Ending January 16, 2009

Key Coverage by Market:

US

Trends we’ve noticed:
-- Continued coverage of inworld events, how they correlate with real world events such as the Gaza protests.
-- Some coverage about the IRS taxation issue.
-- We continue to see Second Life being mentioned as the standard for virtual worlds when talking about the industry or comparing it with Sony’s Home or upcoming services

Key coverage:

Fox News - Reports on the Gaza protests taking place in social media including Second Life.

MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.

BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.

ENTERPRISE Coverage:

Seeking Alpha - Reports on Nortel’s launch of its web.alive platform, a three-dimensional, Second Life-like environment that companies can use to collaborate, train and do business.

VentureBeat - South Korea’s Nurien Software has raised $10 million in a second institutional round of funding for a social networking platform with realistic virtual avatars.

Virtual Worlds News - Reports OpenLife grid will be adopting a virtual currency system allowing users to freely buy and sell items.

Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.

Massively - Reports on Rivers Run Red extension for their Immersive Workspaces, Immersive Planograms.

New World Notes - Open survey on question of whether or not Second Life’s user base will plateau, continue to grow, or decline in 2009.

New World Notes - Reports on the full map of Second Life and compares it to other virtual worlds like WoW and There.

EDUCATION Coverage:

Massively - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.

CONSUMER Coverage:

Fox News – Covers the Gaza protests taking place in social media, including Second Life.

MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

Gawker - Reports on the protesting in Second Life over the violence in Gaza.

Lawrence Journal World - A virtual kitten simulation is available in Second Life.

G4TV - Microsoft’s Aaron Greenberg’s interview describes Home as a kind of Second Life for hardcore gamers.

Fox News - Gaza protests are taking place in social media, including Second Life.

Reuters - According to a new study from the Internet Safety Technical Task Force suggesting the biggest threats to children's safety online may come from other children and that their own behavior may contribute to the trouble they encounter.

AFP - Reports on the recent Internet Safety Technical Task Force study on minor’s safety online.

New World Notes - Reports on the Gaza protesting in Second Life.

MTV Multiplayer Blog – Discussion of the Gaza protesting in Second Life.

Gawker – Covers the protesting in Second Life over the violence in Gaza.

UK

Trends we’ve noticed:
-- There has been a selection of very positive articles crossing the enterprise and education sections.
-- Enterprise and education have dominated the news this week. Standout articles include subjects such as virtual London in The Guardian, Middlesbrough City Learning Centre on the BBC and UK politician Peter Mandelson’s move into Second Life also in The Guardian.
-- Second Life shown as a useful tool for politics.

Key Coverage:

The Guardian - Second Life is at the forefront of a project to recreate London as a 3D world online.

BBC news - A video report describes Middlesbrough City Learning Centre’s use of Second Life.

The Guardian - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.

ENTERPRISE Coverage:

The Guardian - Peter Mandelson, Secretary of State for Business, and one of the UK’s highest profile politicians, has created an avatar within Second Life.

Financial Times - Picks up the story and suggests that Second Life is being used for a political gimmick.

Daily Mail - Comments on Peter Mandelson’s new avatar.

The Independent - Comments on Peter Mandelson’s new avatar.

Online coverage of Mandelson’s avatar:

Gamezine

Casual Gaming

Newslite

Public Service

Heise Online - Discusses Qt Software. Joe Miller is quoted within the article stating “We applaud Nokia's move to simplify the licensing of Qt" and adding "the new licensing has greatly simplified our decision to pursue QtWebkit for integration into Second Life."

EDUCATION Coverage:

BBC news - Posted a video report describing Middlesbrough City Learning Centre’s use of Second Life.

Medical News Today - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.

gamepoliticals.com - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.

Gazettelive - Reports about Acklam Grange creating a school in Second Life.

Personnel Today – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.

GERMANY

Trends we’ve noticed:
-- This week saw some nice coverage about the scientific use of Second Life.
-- Universities are developing interesting projects with and about Second Life.

Key coverage:

[tt_news=55363&tx_ttnews[backPid]=59&cHash=02325543fe Media.NRW.de] - Published an article about a research in SMEs and their web 2.0 activities. According to this research, every second enterprise knows Second Life, but only 1.7 percent actually use it.

Enterprise Coverage:

PRCenter.de - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.

EDUCATION Coverage:

SLtalk.de - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.

HR-online.de - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.

FRANCE

Trends we’ve noticed:
-- Only one corporate article this week, the rest of the coverage is mainly about events in Second Life.
-- Few articles this week about Second Life/ Linden Lab, but little coverage for competitors as well.

Key Coverage:
01 net - A note about Howard Look’s appointment.

CONSUMER Coverage:

SL Cosmos - An article about the event Autrans 2009 retransmitted in Second Life.

Redact – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.

Pierre Olivier Carles - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.

Emilie Ogez - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.

Tioufout - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.

JAPAN

Key Coverage:

Trends we’ve noticed:
-- Educational use and developments in Second Life dominate coverage this week.

Key Coverage:

livedoor News - Will a Parallel Virtual World on the Internet Succeed (January 14th)

Second Life Information - The 3D Internet in 2009: Awaiting the Link to Reality
Tokyo IT Shimbun (January 13th)

Mediajam - Learning English in Second Life - Over 10% Expressed Interest (January 12th)
CNET Japan - The Standard for Decisions on Business Success and Failure (January 10th)
The Second Times - SLU Event, Tokyo Student Film Festival (January 9th)

Week Ending January 10, 2009

Key Coverage by Market:

US

Trends we’ve noticed:
-- Positive stories relating to the government.
-- Coverage of the Arlington County government establishing a presence.
-- Coverage of the Gaza protests in Second Life.
-- Feature in THE Journal, on K-12 uses of the platform, and an article looking at the positive things kids are doing in Second Life.

Key Coverage:

The Washington Post - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.

DCist - Posts about the launch of the Arlington County Government.

THE Journal - Features Second Life in an extensive article about K-12 education.

New World Notes - An updated entry about the new homepage.

EDUCATION Coverage:

THE Journal - Features Second Life in an extensive article about K-12 education.

The Baltimore Education Examiner - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.

The Atlanta Constitution Journal – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.

ENTERPRISE Coverage:

Media Post – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.

Government Technology - Government agencies are using Second Life to recruit new employees.

G4 - Discusses Merrill Lynch’s use of Home for corporate meetings, citing the UK report on using virtual worlds for business, mentioning Second Life.

Virtual World News - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.

Ars Technica - Cites the UK report on the value of holding business meetings in virtual worlds, citing Home and Second Life.

1UP - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.

CONSUMER Coverage:

The Daily Record - People are turning to Second Life to escape the real world and how they can benefit.

The Globe and Mail - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.

The Mormon Times - Evaluates the Mormon Church becoming involved in Second Life.

The Sydney Morning Herald - Posts an article and an AP video about the protests in Second Life.

New World Notes - Posts about the conflict in Israel and the response from the Second Life community.

MTV Multiplayer Blog - Gaza war rallies are taking place in Second Life.

The Escapist - Posts about the Gaza conflict, saying that Israel’s island had shut down due to the protesting.

The Industry Standard - Posts about the Gaza protests.

The Huffington Post - Blogs about the Gaza protests in Second Life.

Computerworld - Covers the protests in Second Life.

ValleyWag - Posts about the Gaza protests, including snarky remarks about Second Life Residents.

Zergwatch – Posts on the deadline for applications for the Linden Prize.

MSNBC’s Cosmic Log - Covers the American Astronomical Society ribbon cutting in Second Life.

KPCC Radio - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.

New World Notes - An updated entry about the new homepage.

New World Notes – A post about the land stats that were misleading about islands.

Massively - Also posts about the stats on the misleading land stats.

UK

Trends we’ve noticed:
-- All three sections have received positive coverage.
-- Due to many journalists returning to work after the holiday this week there has been less coverage.
-- In the consumer section there is continued coverage of the growing popularity of social networking sites with the ‘housewife’ generation. This has been a reoccurring theme within the UK media over the last six weeks.
-- The enterprise focus was on improving business by using Second Life.

Key Coverage:

The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.

ENTERPRISE Coverage:

paidcontent.co.uk - Talks about the FT’s move to B2B publishing. Second Life avatars are mentioned as novel gimmicks used by online publications to draw readers in.

VNunet.com - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.

The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.

EDUCATION Coverage:

BritainNews - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.

CONSUMER Coverage:

eurogamer.net - Discusses the NCsoft patent lawsuit over Christmas. Second Life is referred to when talking about a user interface.

ITPRO - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.

GERMANY

Trends we’ve noticed:
-- No negative coverage this week.
-- Less coverage as most of the journalists were enjoying their Christmas holidays, but continued blogging.
-- Second Life is being taken more seriously by educators and is reaching a broader audience.
-- Second Life is shown as a place where people can meet and fall in love. Journalists are still interested in the Verbinski news and a Swiss documentary shows how a virtual couple tries to get together in reality.

Key Coverage:

Areagames.de - Published an article about Gore Verbinski planning to do a movie about the divorce story.

ENTERPRISE Coverage:

Nickpol.Twoday.net - Published a link with a video that shows Philip giving a talk in Second Life.

EDUCATION Coverage:

Fudder - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.

Lübecker Nachrichten.de - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.

CONSUMER Coverage:

[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.

SLinside.com - Published a link to a Led Zeppelin concert inworld.

FRANCE

Trends we’ve noticed:
-- Although there were fewer articles, coverage was positive.
-- There was more coverage of Second Life competitors this week, including the launch of Muxlim Pal and SMeet.
-- This week news are about artistic events and galleries in real and virtual life.

Key Coverage:

Inworlds – Published an article about the launch of Homesteads on SL. The blogger explains that this way, LL wants to revalorize “Full prims”. Jack Linden is also mentioned about the note he released about the new processes for the transition to those new Sims systems.

Playtime - Posted an article about Home and the censure there is it it. The moderators control any words written on forums or clubs dedicated to gay, lesbians and others. The article says that Home is an imitation of Second Life.

Wangxiang - Posted an article about Home and Second Life, two parallel virtual worlds that have nothing to do with each other.

Hebiflux - Posted an article about SMeet and Meetsee and compares SMeet to SL as for its flash environment, which enables a complete working space.

Strategic Content - Posted an article about Muxlim Pal, the new virtual world for Muslims.

http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.

CONSUMER Coverage:

Angezanetti - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.

Territoire Digital - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.

Metalab3d - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.

Links To Previous Reports