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Linden Lab News Archives

Here are links to the various Linden Lab websites where we catalog the press we receive.

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Weekly Reports-January 1-January 16, 2009

In this section, you will find the media trends and press stories we are tracking in some of our key markets.

Week Ending January 16, 2009

Key Coverage by Market:

US

Key coverage:

Fox News - Reports on the Gaza protests taking place in social media including Second Life.

MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.

BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.

Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.

Massively - Australian schools are using virtual worlds like Second Life for distance learning due to geography obstacles.

Fox News – Covers the Gaza protests taking place in social media, including Second Life.

MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

Key Coverage:

The Guardian - Second Life is at the forefront of a project to recreate London as a 3D world online.

BBC news - A video report describes Middlesbrough City Learning Centre’s use of Second Life.

The Guardian - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.

Medical News Today - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.

gamepoliticals.com - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.

Gazettelive - Reports about Acklam Grange creating a school in Second Life.

Personnel Today – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.

GERMANY

Key coverage:

PRCenter.de - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.

SLtalk.de - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.

HR-online.de - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.

FRANCE

Key Coverage:
01 net - A note about Howard Look’s appointment.

SL Cosmos - An article about the event Autrans 2009 retransmitted in Second Life.

Redact – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.

Pierre Olivier Carles - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.

Emilie Ogez - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.

Tioufout - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.

Week Ending January 10, 2009

Key Coverage by Market:

US

Key Coverage:

The Washington Post - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.

DCist - Posts about the launch of the Arlington County Government.

THE Journal - Features Second Life in an extensive article about K-12 education.

THE Journal - Features Second Life in an extensive article about K-12 education.

The Baltimore Education Examiner - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.

The Atlanta Constitution Journal – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.

Media Post – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.

Government Technology - Government agencies are using Second Life to recruit new employees.

1UP - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.

The Daily Record - People are turning to Second Life to escape the real world and how they can benefit.

The Globe and Mail - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.

The Mormon Times - Evaluates the Mormon Church becoming involved in Second Life.

The Sydney Morning Herald - Posts an article and an AP video about the protests in Second Life.

MSNBC’s Cosmic Log - Covers the American Astronomical Society ribbon cutting in Second Life.

KPCC Radio - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.

UK

Key Coverage:

The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.

VNunet.com - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.

The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.

BritainNews - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.

ITPRO - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.

GERMANY

Key Coverage:

Areagames.de - Published an article about Gore Verbinski planning to do a movie about the divorce story.

Nickpol.Twoday.net - Published a link with a video that shows Philip giving a talk in Second Life.

Fudder - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.

Lübecker Nachrichten.de - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.

[http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.

SLinside.com - Published a link to a Led Zeppelin concert inworld.

FRANCE

Key Coverage:

http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.

Angezanetti - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.

Territoire Digital - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.

Metalab3d - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.