Difference between revisions of "Category:Linden Lab PR Update"

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=Information=
{{Archive|If you are looking for current articles in our major markets, please visit the [http://lindenlab.com/pressroom/news News Archives]}}
This page shows some of the press coverage we receive and the media trends in some of Second Life's major markets.


=Linden Lab News Archives=
=== Week Ending January 16, 2009 ===
==== US ====
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.


Here are links to the various Linden Lab websites where we catalog the press we receive.  (Not all of these are up-to-date, but we are constantly working on it.)<br>
==== UK ====


[http://lindenlab.com/pressroom/news English] <br>
== Weekly Reports-January 1-January 16, 2009 ==
French<br>[http://de.secondlife.com/whatis/press-releases German]<br>
Italian<br>
[http://jp.secondlife.com/PR  Japanese]<br>
[http://kr.secondlife.com/whatis/news Korean]<br>
 
=Weekly Reports=


In this section, you will find the media trends and press stories we are tracking in some of our key markets.
In this section, you will find the media trends and press stories we are tracking in some of our key markets.


==Week Ending December 5, 2008==
=== Week Ending January 16, 2009 ===
Key Coverage by Market
==== US ====
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] - Reports on the Gaza protests taking place in social media including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
* [http://www.businessweek.com/innovate/content/jan2009/id20090114_754937.htm?chan=innovation_innovation+%2B+design_top+stories BusinessWeek] –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
* [http://www.virtualworldsnews.com/2009/01/rrr-launches-immersve-tool-for-retail-planning-and-management.html Virtual Worlds News] - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
* [http://www.foxnews.com/story/0,2933,478626,00.html Fox News] – Covers the Gaza protests taking place in social media, including Second Life.
* [http://multiplayerblog.mtv.com/2009/01/08/gaza-war-sentiment-seeps-into-second-life/ MTV Multiplayer Blog] - Gaza protests in Second Life are discussed.


===US===
==== UK ====
* [http://www.guardian.co.uk/technology/2009/jan/15/internet-web20-victor-keegan The Guardian] - Second Life is at the forefront of a project to recreate London as a 3D world online.
* [http://news.bbc.co.uk/1/hi/technology/7829070.stm BBC news] - A video report describes Middlesbrough City Learning Centre’s use of Second Life.
* [http://www.guardian.co.uk/politics/blog/2009/jan/12/labour-media The Guardian] - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.
* [http://www.medicalnewstoday.com/articles/135166.php Medical News Today] - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.
* [http://nwn.blogs.com/nwn/2009/01/us-state-depart.html gamepoliticals.com] - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.
* [http://www.gazettelive.co.uk/news/teesside-news/2009/01/12/acklam-grange-launches-3d-virtual-school-84229-22673340/ Gazettelive] - Reports about Acklam Grange creating a school in Second Life.
* [http://www.personneltoday.com/articles/2009/01/13/48957/the-learning-technologies-show-and-conference-2009.html Personnel Today] – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.


Trends we’ve noticed:<br>
==== Germany ====
* [http://www.prcenter.de/Wikipedia-Suchbegriffe-Blog-schlaegt-Kanzlerin-die-Top-10-fuer-Web-2-0-Co-.38377.html PRCenter.de] - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.
* [http://www.sltalk.de/index.php/2009/01/12/umfragedissertation-zum-thema-virtuelle-identitat/ SLtalk.de] - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.
* [http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_36154840 HR-online.de] - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.


-- Several positive stories this week across all topics, including articles on Howard Look’s appointment.<br>
==== France ====
-- Coverage in mainstream press and the blogosphere about the Army in Second Life and benefits of using the platform for training.<br>
* [http://www.01net.com/editorial/399849/nominations-de-la-semaine/?rss 01 net] - A note about Howard Look’s appointment.
-- Stories about Reuters leaving didn’t spread beyond in-world press and blogs.<br>
* [http://www.slifecosmos.com/repQuan/Autrans-on-air-dans-Second-Life-La-rencontre-des-acteurs-de-l-internet_a10.html SL Cosmos] - An article about the event Autrans 2009 retransmitted in Second Life.
-- Positive coverage of university expansion, more schools are increasing courses in Second Life and several organizations are conducting studies in the virtual world.<br>
* [http://redact.hautetfort.com/archive/2009/01/09/rome-des-musees-2-0-sur-second-life.html Redact] – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.
<br>
* [http://www.pocarles.com/2009/01/barcamp-second-life/ Pierre Olivier Carles] - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.
* [http://www.emilieogez.com/2009/01/14/retour-de-brest-140109/ Emilie Ogez] - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th  about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.
* [http://tioufout.over-blog.com/article-26749515.html Tioufout] - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.


Look appointment coverage:<br>
=== Week Ending January 10, 2009 ===
==== US ====
* [http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010301750.html The Washington Post] - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.
* [http://dcist.com/2009/01/visit_the_seat_of_arlington_county.php DCist] - Posts about the launch of the Arlington County Government.
* [http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.
* [http://www.thejournal.com/articles/23777 THE Journal] - Features Second Life in an extensive article about K-12 education.
* [http://www.examiner.com/x-1069-Baltimore-Education-Examiner~y2009m1d8-Using-technology-to-make-schools-more-efficient--An-interview-with-Tim-Gilbert-of-Campus-Management The Baltimore Education Examiner] - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.
* [http://www.ajc.com/services/content/printedition/2009/01/06/elfisland.html The Atlanta Constitution Journal] – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.
* [http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97746 Media Post] – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.
* [http://www.govtech.com/gt/579300?topic=117688 Government Technology] - Government agencies are using Second Life to recruit new employees.
* [http://www.1up.com/do/newsStory?cId=3172106 1UP] - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.
* [http://www.mddailyrecord.com/article.cfm?id=151263&type=Daily The Daily Record] - People are turning to Second Life to escape the real world and how they can benefit.
* [http://www.theglobeandmail.com/servlet/story/RTGAM.20090102.widea03/BNStory/Science/home The Globe and Mail] - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.
* [http://www.mormontimes.com/mormon_voices/reader_voices/?id=5664 The Mormon Times] - Evaluates the Mormon Church becoming involved in Second Life.
* [http://www.smh.com.au/news/world/school-strike-kills-dozens/2009/01/07/1231004052531.html The Sydney Morning Herald] - Posts an article and an AP video about the protests in Second Life.
* [http://cosmiclog.msnbc.msn.com/archive/2009/01/05/1730900.aspx MSNBC’s Cosmic Log] - Covers the American Astronomical Society ribbon cutting in Second Life.
* [http://www.scpr.org/news/stories/2009/01/07/19_astral_aspirations_0.html KPCC Radio] - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.


[http://www.readwriteweb.com/jobwire/2008/12/linden-lab-hires-former-pixar.php ReadWriteWeb] - Linden Lab has hired Howard Look as SVP of Customer Applications.<br>
==== UK ====
* [http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
* [http://www.vnunet.com/vnunet/analysis/2233203/stories-failed-materialise-2008 VNunet.com] - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.
* [http://business.timesonline.co.uk/tol/business/career_and_jobs/article5429333.ece The Times] - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
* [http://www.britainnews.net/story/448753 BritainNews] - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.
* [http://www.itpro.co.uk/609418/housewives-out-in-front-in-uk-web-use ITPRO] - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.


[http://www.virtualworldsnews.com/2008/12/linden-hires-howard-look-as-svp-customer-applications.html Virtual World News] - Reports on the Look appointment.<br>
==== Germany ====
* [http://www.areagames.de/artikel/detail/Kurios-Verbinski-will-Second-Life-Scheidung-verfilmen/97910 Areagames.de] - Published an article about Gore Verbinski planning to do a movie about the divorce story.
* [http://nickpol.twoday.net/stories/5373788/comment Nickpol.Twoday.net] - Published a link with a video that shows Philip giving a talk in Second Life.
* [http://fudder.de/artikel/2009/01/07/fudder-helden-2008/ Fudder] - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.
* [http://www.ln-online.de/regional/2518601 Lübecker Nachrichten.de] - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.
* [http://www.20min.ch/digital/webpage/story/Fremdgehen-im-Web-31266246 20minutes.ch] - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.
* [http://slinside.com/index.php/SL-Videos-Musik-Events/Virtuelles-Led-Zeppelin-Konzert.html SLinside.com] - Published a link to a Led Zeppelin concert inworld.


[http://www.secondlifeupdate.com/news-and-stuff/linden-lab-announced-that-they-have-chosen-howard-look-as-the-senior-vice-president-of-customer-applications/ Second Life Update] - Reports on the Look appointment.<br>
==== France ====
* [http://www.pocarles.com/2009/01/les-amis-de-stonfield/ Pocarles] - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.
* [http://angezanetti.blogspot.com/2009/01/vido-des-mes-volantes.html Angezanetti] - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.
* [http://www.territoire-digital.com/2009/01/yannminh-mcdowwll-le-prince-de-la-cyberculture-in-sl/ Territoire Digital] - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.
* [http://metalab3d.blogspot.com/2009/01/autrans-2009-le-metawall-comme.html Metalab3d] - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.


[http://www.worldsinmotion.biz/2008/12/linden_lab_appoints_howard_loo.php World In Motion] - Reports on the Look appointment.<br>
== Linden Lab News Archives ==


[http://www.inquisitr.com/10442/former-pixar-exec-joins-second-life-team/ Inquisitr] - Reports on the Look appointment.<br>
Here are links to the various Linden Lab websites where we catalog the press we receive.


[http://dusanwriter.com/index.php/2008/12/02/how-many-lindens-will-it-take-to-screw-in-a-light-bulb/ Dusan Writer’s] - Reports on the Look appointment.<br>
* [http://lindenlab.com/pressroom/news English]
* [http://de.secondlife.com/whatis/press-releases German]
* [http://jp.secondlife.com/PR  Japanese]
* [http://kr.secondlife.com/whatis/news Korean]


[http://www.metaversejournal.com/2008/12/03/linden-lab-ceo-more-staff-to-improve-usability/ Metaverse Journal] - Posts on the Look appointment.<br>
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span>
<br>
 
Other coverage:<br>
 
[http://www.time.com/time/specials/2007/printout/0,29239,1859855_1859854_1859705,00.html TIME Style and Design] - Presents and article on virtual luxury. The team connected the journalist with Jeska as well as several inworld designers.<br>
 
[http://blog.wired.com/defense/2008/12/the-armys-new-f.html WIRED] - Reports that the U.S. Army is building two training islands in Second Life to attract new recruits. <br>
 
[http://cnettv.cnet.com/2001-1_53-50004667.html CNET] - Posts about the Army’s presence in Second Life.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://wbztv.com/local/virtual.worlds.entropia.2.877006.html CBS WBZTV] - Thanks to the popularity of Second Life, the article states, 80 percent of active Internet users will live a virtual life within the next three years and the government is becoming more involved as well.<br> 
 
[http://www.nytimes.com/2008/12/01/business/media/01luxury.html?ref=business New York Times] - Mentions that it is important that the government engages in technology like Second Life to, “develop understanding between American people and peoples of other countries.”<br>
 
[http://www.govtech.com/gt/567849?topic=117699 Government Technology] - Mentions that in 2007, Missouri created an employee-recruiting site and held job fairs in Second Life.<br>
 
[http://www.astd.org/TD/Archives/2008/Dec/0812_Technology.htm T + D] - Reports that it is important for companies to invest in Web 2.0 technologies, mentioning Second Life.<br>
 
[http://www.insidecrm.com/features/web-conferencing-trends-120208/ Inside CRM] - Virtual worlds like Second Life can improve upon and expand Web conferencing technologies for businesses.<br> 
 
[http://www.sdtimes.com/AGILE_FOR_A_NEW_AGE/About_AGILEDEVELOPMENT_and_CLOUDCOMPUTING_and_MULTICORE_and_PROFESSIONALDEVELOPMENT_and_FOXHEDGE_and_IBM_and_SERENA/33076 SD Times] - Reports that Asynchrony, an IT consulting firm, is using Second Life to run ‘agile projects’ for its developers.<br>
 
[http://www.bizinformer.com/50226711/how_long_until_everyone_has_a_store_in_second_life.php Biz Informer] - Mentions that there are uses for Second Life beyond just sales and marketing, including virtual conferencing.<br>
 
[http://nbbusinessjournal.canadaeast.com/journal/article/494993 New Brunswick Business Journal] - Reports that the Syntesi Corporation is using Second Life to train current and future workers.<br>
 
[http://www.fistfuloftalent.com/2008/12/r.html Fist Full of Talent] - Blogs that at the HR Leadership Forum, there was a strong emphasis on the use of Second Life for HR professionals.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://www.reflector.com/news/program-allows-high-school-juniors-to-take-college-courses-online-275003.html Reflector.com] - Reports that high school students will soon be able to take classes at East Carolina University through Second Life.<br>  
 
[http://www.cfo.com/article.cfm/12667459/c_12671474 CFO] - Reports that Indiana University’s Kelley School of Business will offer classes in Second Life for their executive-education program.<br>
 
[http://www.ddj.com/web-development/212201084?cid=RSSfeed_DDJ_All Dr. Dobb’s Journal] – A University of California, San Diego student will spend 365 consecutive hours immersed in the Second Life to study how people adapt to virtual environments.<br>
 
[http://insideuf.ufl.edu/2008/12/01/clas-global-mission/ Inside the University of Florida]  - Reports that the College of Liberal Arts and Sciences (at the University of Florida) will try to improve language teaching and cultural awareness using Second Life.<br>
 
[http://www.thestarpress.com/article/20081129/NEWS01/811290308 The Star Press] - Reports that the Las Americas Network of architecture students from 30 Latin American colleges collaborated with graduate students from Ball State in Second Life.<br>  
 
[http://www.google.com/hostednews/ap/article/ALeqM5hdhEj_aYc3hfuEaF0cuMS5lw5WzwD94QQ6182 Associated Press] - Reports that studying avatars in Second Life will help researchers determine how people become satisfied or dissatisfied with their bodies.<br>
 
[http://blogs.discovermagazine.com/80beats/2008/12/03/virtual-reality-gives-out-of-body-and-into-someone-elses-experience/ Discovery Magazine] - Virtual reality platforms like Second Life can be used in psychotherapy.<br>
<br>
 
CONSUMER Coverage:<br>
 
[http://www.escapistmagazine.com/news/view/87856-U-S-Army-To-Begin-Second-Life-Recruitment Escapist Magazine] - Reports that the U.S. Army is building two training islands in Second Life to attract new recruits.<br>
 
[http://www.virtualworldsnews.com/2008/12/army-launching-second-life-presence-next-month.html Virtual World News] - Reports that the U.S. Army is building two training islands in Second Life to attract new recruits.<br> 
 
[http://seriousgamesblog.blogspot.com/2008/12/us-army-to-setup-camp-in-second-life.html Serious Game Blog] - Mentions the Army setting up in Second Life.<br>
 
[http://medc2org.wordpress.com/2008/12/03/army-launching-second-life-presence-next-month/ C2] - Blogs that the U.S. Army is building two training islands in Second Life to attract new recruits.<br>
 
[http://kotaku.com/5101930/us-army-invades-second-life Kotaku] - The U.S. Army is building two training islands in Second Life to attract new recruits.<br> 
 
[http://www.virtualworldsnews.com/2008/12/mybase-launches-in-second-life.html Virtual World News] - Reports that the U.S. Air Force will also set up an island in Second Life to help recruit and inform civilians, and train cadets.<br>
 
[http://www.maxwellgunterdispatch.com/apps/pbcs.dll/article?AID=/20081204/DISPATCH01/81204021/1115/DISPATCH Maxwell Gunter Dispatch] - Blogs that the U.S. Air Force hopes that their MyBase island in Second Life will attract people interested in learning more about the Air Force.<br>
 
[http://news.cnet.com/8301-13846_3-10109961-62.html CNET] - Sweden and South Korea are attempting to tax virtual goods and currency.<br> 
 
[http://cornellsun.com/node/33953 Cornell Daily Sun] - The lines of infidelity are being blurred due to complex relationship and interaction between people in Second Life.<br> 
 
[http://www.observer.com/2008/o2/superstar-avatars The Observer] - Online images and real-life personalities are melding as evident in the vast character customizability in Second Life.<br>
 
[http://www.walletpop.com/blog/2008/12/02/youtube-invites-you-to-play-in-carnegie-hall/ Wallet Pop] - An assembled virtual orchestra plans on performing on YouTube and in Second Life in the near future.<br>
 
[http://www.unionleader.com/article.aspx?headline=Her+trademark+gets+its+landmark+wings&articleId=0df0bcc3-d351-4b25-a29d-c35b3818290f Union Leader] - A woman has won the first federal registered trademark for an avatar used in Second Life and the real world.<br>
 
[http://nwn.blogs.com/nwn/2008/12/new-world-newsf.html New World Notes] - Blogs that Barack Obama’s two new cabinet appointees to his ‘Innovation Agenda’ group are regular users of Second Life.<br>
 
[http://www.ted.com/index.php/talks/the_inspiration_of_second_life.html TED] - iIn an interview with Philip Rosedale, he discusses the future of Second Life.<br>
 
[http://dusanwriter.com/index.php/2008/12/03/philip-and-ted/ Dusan Writer’s Metaverse] - Posts the interview on Ted Talks.<br>
<br>
 
===UK===
 
Trends we’ve noticed:<br>
-- Coverage this week has been mainly positive but with little key focus on Second Life. There have been positive articles in The Daily Mail, The Sun and The Guardian, with the rest of the coverage lacking focus on Second Life.<br>
-- The educational and enterprise sections have received the most focus this week.<br>
-- Positive education coverage, calling Second Life the potential future of education and nurses being able to train online.<br>
<br>
 
Key Coverage:<br>
 
[http://www.dailymail.co.uk/femail/article-1091450/How-I-romance-man-I-met-bizarre-internet-fantasy-world-Second-Life.html Daily Mail] - Writes about how a womens’ magazine editor found love in Second Life.<br>
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.guardian.co.uk/digitalstudent/copyright The Guardian] - Looks into web 2.0 as a tool using Second Life as an example of online copyright laws.<br>
 
[http://www.guardian.co.uk/heartofenterprise/research The Guardian] - Explores the research done by high tech industries for online and real life shopping tendencies.<br>
 
[http://www.earthtimes.org/articles/show/linden-lab-appoints-howard-look-senior-vice-president-of-customer-applications,640522.shtml  Earth Times] - Talks about the appointment of Howard Look as senior vice president of customer relations at Linden Lab.<br>
<br>
EDUCATION Coverage:<br>
 
[http://www.thesun.co.uk/sol/homepage/woman/health/health/article1997804.ece The Sun] - Talks about nurses being able to train in Second Life.<br>
 
[http://www.guardian.co.uk/digitalstudent/second-life The Guardian] - Discusses whether or not Second Life is the future of Education.<br>
<br>
 
CONSUMER Coverage:<br>
 
[http://www.dailymail.co.uk/femail/article-1091450/How-I-romance-man-I-met-bizarre-internet-fantasy-world-Second-Life.html Daily Mail] – A women’s magazine editor found love on Second Life.<br>
<br>
 
===GERMANY===
 
Trends we’ve noticed:<br>
-- Business applications are less interesting at the moment, Second Life is pictured as a quite sexy place.<br>
-- Coverage of the use of Second Life for scientific purposes.<br>
<br>
Key Coverage:<br>
 
UniCompact (not available online) - Published in its print issue the interview we sent over with Jean at Medientage. It has a really nice layout plus an attractive heading (”I sit on a marshmellow”).<br>
<br>
 
ENTERPRISE Coverage:<br>
-- Positive coverage regarding Second Life, and may even welcome a very interesting new resident.<br>
<br>
 
[http://turi-2.blog.de/2008/11/28/update2-virtuelle-welten-media-scanner-handykino-5125085 turi-2.blog.de] - An interview with Professor Thomas Schildhauer from the Institute of Electronic Business at Berlin University. He recommends companies to do some careful virtual steps. There is also a video stream of the interview.<br>
 
[http://www.sltalk.de/index.php/2008/11/26/das-saarland-will-sich-virtuell-mit-der-ganzen-welt-vernetzen/ SLtalk.de] - Good news published, that German county Saarland has got its own presence in-world now. On 7 islands, it shows its sights as well as some companies.<br>
<br>
 
EDUCATION Coverage:<br>
 
[http://www.neuepresse.de/newsroom/lifestyle/dezentral/lifestyle/art19626,741000 Neuepresse.de] - Presents a lawyer who is writing a book on legal matters within virtual worlds.<br>
 
[http://www.dradio.de/dlf/sendungen/forschak/883546/ Deutschlandradio.de] - Published a program about the Matheon at Berlin University that took the concept of avatars to help teachers to explain complicated molecular structures to them.<br>
<br>
 
ADULT CONSUMER  Coverage:<br>
 
[http://slinside.com/index.php/SL-Videos-Kurzfilme/Happy-Birthday-SLinside.html  SLinside] one of the most important German SL blogs, is celebrating its fifth birthday!<br>
<br>
 
===FRANCE===
 
Trends we’ve noticed:<br>
-- It seems that some journalists are overall becoming more confident about Second Life.<br>
-- Several articles this week around companies, initiatives in SL. They also insist on the fact that SL is really a good way to recruit nowadays.<br>
-- Musical events and public affairs covered, such as the music event  “Transusicales de Rennes.<br>
<br>
 
Key Coverage:<br>
 
[http://virtuelnews.com/secondlife/2008/12/01/et-si-l%E2%80%99on-avait-enterre-second-life-un-peu-vite/ Virtuel News] – Coverage of the fact that maybe journalists and other people have dismissed SL too quickly.<br>


[http://mascottus.free.fr/index.php?2008/12/02/685-revue-second-life Mascottus] - Published a review about Second Life.<br>
[[Category:Marketing]]
<br>
 
ENTERPRISE Coverage:<br>
 
[http://www.lemondeinformatique.fr/actualites/lire-les-tops-et-les-flops-du-recrutement-vus-par-trois-specialistes-rh-27513.htm LeMondeInformatique.fr] – Coverage about the best practices in terms of recruitment. Mention of SL as one of the best ways to recruit.<br>
 
[http://johan.marketeur.over-blog.com/article-25291673.html Johanmarketeur] - A note about AIR FRANCE KLM being in Second Life.<br>
 
[http://pyreneesgascognemag.blogspot.com/2008/12/des-ventes-prives-sur-second-life-avec.html Pyrennéesgascognemag] - Posted an article about RIL shopping, the first private sales space on SL.<br>
 
[http://www.duperrin.com/2008/12/02/pendant-la-crise-les-reseaux-sociaux-continuent/ Duperrin] – Coverage of the fact that even in crisis, social networks continue to exist. Mentions Second Life as a virtual world reaching its “second life”.<br>
 
[http://alltrends.over-blog.net/article-25003592.html Alltrends] -Covers Second Life professional utility thanks to Immersive Workspaces.<br>
 
[http://www.brocanteo.com/esprit-brocante-deco/93/vente-privee-sur-second-life-et-ril-shopping-comment-faire.html Brocateo] - Promotes on its website its sale on RIL shopping in Second Life.<br>
 
[http://www.itrgames.com/articles/84796/sofinco-ouvre-agence-second-life.html ITRGames ] - Published an article about the Bank SOFINCO entering Second Life.<br>
 
[http://www.educpros.fr/detail-article/h/3cbfc57932/a/recrutement-en-ligne-supelec-organise-son-premier-forum-virtuel-grandes-ecoles-avec-weavlink.html Educpro] - Published an article about the first virtual recruitment of SUPELEC in Second Life.<br>
 
[http://www.indicerh.net/article.php?sid=5130 Indice RH] - An article about the first virtual recruitment of SUPELEC in Second Life.<br>
 
[http://www.cxp.fr/flash-cxp/gestion-recrutement-weavlink-supelec-lancent-premier-forum_771 CXP.fr] - Published an article about the first virtual recruitment of SUPELEC in Second Life.<br>
<br>
 
ADULT CONSUMER Coverage:<br>
[http://wangxiang.wordpress.com/2008/11/30/second-life-transmusicales-et-realite-mixte/ Wangxiang] - An article about the musical event “Transmusicales de Rennes”. Mentions Second Life, where there will be a live re-transmission of the concert.<br>
[http://www.francomix.com/breve-Les_Transmusicales_en_Realites_Mixtes_de_Rennes_2008-719.html Francomix] - Published an article about the Musical event “Transmusicales de Rennes”. Mention of Second Life due to coming live retransmission of that concert.<br>
 
[http://nt2.uqam.ca/cyberculture/2008/12/conf%C3%A9rence_de_cyril_thomas_au_nt2_au_sujet_de_%C2%ABla_vie_au_carr%C3%A9%C2%BB_2007_de_lynn_hershman_leeson nt2] - Published an article about Cyril Thomas’ conference on SL about the status of objects and documents inserted in SL.<br>
 
[http://www.louche.org/index.php/2008/12/02/51-les-transmusicales-en-live-sur-second-life-entre-reel-et-virtuel Louche] - Published a note about the Musical event “Transmusicales de Rennes”. Mention of future retransmission of that concert in Second Life.<br>
 
[http://www.invworlds.fr/?p=594 Inworlds] – Coverage of a guide for compression format for Second Life.<br>
<br>
 
<span id="Links To Previous Reports"></span><span style="display:none;"><h1>Links To Previous Reports</h1></span>

Latest revision as of 10:23, 6 May 2019

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This article is obsolete, but kept as a historical record. Do not rely on this information in any way. However, it may be used in the future, so please do not delete or modify.

If you are looking for current articles in our major markets, please visit the News Archives


Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

Weekly Reports-January 1-January 16, 2009

In this section, you will find the media trends and press stories we are tracking in some of our key markets.

Week Ending January 16, 2009

US

  • Fox News - Reports on the Gaza protests taking place in social media including Second Life.
  • MTV Multiplayer Blog - Reports on the Gaza protests in Second Life and highlights the thoughtful discussion afterwards.
  • BusinessWeek –An article about Nortel’s failed attempt at creating its own virtual world, mentioning Second Life.
  • Virtual Worlds News - Reports Rivers Run Red’s announcement of its Immersive Planograms tool for its Immersive Workspaces in Second Life aimed at Fast Moving Consumer Goods companies.
  • Fox News – Covers the Gaza protests taking place in social media, including Second Life.
  • MTV Multiplayer Blog - Gaza protests in Second Life are discussed.

UK

  • The Guardian - Second Life is at the forefront of a project to recreate London as a 3D world online.
  • BBC news - A video report describes Middlesbrough City Learning Centre’s use of Second Life.
  • The Guardian - Reports Peter Mandelson, who is Secretary of State for Business, and one of the UK’s highest profile politicians has created an avatar within Second Life.
  • Medical News Today - Reports Dr. Kourosh Dini, author of ‘Video Game Play and Addiction: A Guide for Parents’, is a fan of Second Life and recommends it as a tool for developing empathy in children.
  • gamepoliticals.com - Produces a blog post with high authority that demonstrates the educational value of meeting in Second Life. Journalism students in Cairo are due to meet with head of the US state department’s public affairs in Second Life.
  • Gazettelive - Reports about Acklam Grange creating a school in Second Life.
  • Personnel Today – Discusses the upcoming Learning Technologies show and conference 2009 in which the benefits of virtual worlds will be discussed.

Germany

  • PRCenter.de - Published a story about the most searched words in Wikipedia from an IT environment. “Second Life “ is ranked as fifth.
  • SLtalk.de - Posted a link to a questionnaire. It is for a thesis that deals with virtual identities.
  • HR-online.de - An article about an event at the Hochschule of Darmstadt, where students introduce glasses that allow you to take a walk in Second Life.

France

  • 01 net - A note about Howard Look’s appointment.
  • SL Cosmos - An article about the event Autrans 2009 retransmitted in Second Life.
  • Redact – Covers the reproduction of Rome in Second Life and the possibility to visit museums and historical sites.
  • Pierre Olivier Carles - A post about the BarCamp event. It will take place in Second Life on Paris Ilde de France Island.
  • Emilie Ogez - Posted an article about the breakfast conference organized by AFEIT (Association of Electonic, Informatic and Telecoms brands) in Brest on January 13th about Web 2.0. She writes about the agenda of the event, her intervention, and explains it has been also live in Second Life.
  • Tioufout - Discusses the book of Alain Monnier, about the evolutions of the life of some avatars in a virtual world (Second Life). He describes the book as funny and smart.

Week Ending January 10, 2009

US

  • The Washington Post - Writes about the Arlington County government establishing a presence in Second Life, including a video tour of their facilities.
  • DCist - Posts about the launch of the Arlington County Government.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • THE Journal - Features Second Life in an extensive article about K-12 education.
  • The Baltimore Education Examiner - Features an interview with the VP of Campus Management, who uses Second Life to make education more interactive for students.
  • The Atlanta Constitution Journal – Reports on children investing their time in philanthropic causes through virtual worlds, including Second Life.
  • Media Post – Covers the growth of virtual worlds, citing the increasing how the introduction of more virtual worlds like Second Life will have an impact on marketing campaigns.
  • Government Technology - Government agencies are using Second Life to recruit new employees.
  • 1UP - Posts about the UK report about holding business meetings in virtual worlds, citing Home and Second Life.
  • The Daily Record - People are turning to Second Life to escape the real world and how they can benefit.
  • The Globe and Mail - References the Second Life divorce story in its predictions for 2009’s big trend of taking on avatar personas.
  • The Mormon Times - Evaluates the Mormon Church becoming involved in Second Life.
  • The Sydney Morning Herald - Posts an article and an AP video about the protests in Second Life.
  • MSNBC’s Cosmic Log - Covers the American Astronomical Society ribbon cutting in Second Life.
  • KPCC Radio - Mentions that the American Astronomical Society hosted a ribbon cutting ceremony in Second Life along with its opening in Long Beach.

UK

  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • VNunet.com - Covers the stories that failed to materialize in 2008. It mentions Google’s virtual world offering and how it was once vaunted as a competitor to Second Life but never quite made it.
  • The Times - Gives advice on how to give a good presentation. Second Life is referred to as providing online webinars as useful and memorable substitutes for real life presentations.
  • BritainNews - Discusses how Internet based games can be a positive influence on children’s education. Second Life is used as a good example of an online resource for education.
  • ITPRO - Writes that UK housewives spend more time on the Internet than anyone else. Second Life is listed as a social networking tool used by consumers in their daily digital lives.

Germany

  • Areagames.de - Published an article about Gore Verbinski planning to do a movie about the divorce story.
  • Nickpol.Twoday.net - Published a link with a video that shows Philip giving a talk in Second Life.
  • Fudder - Nergiz Kern is named one of the Heroes 2008. She is an English teacher in Second Life and thus promoting the future.
  • Lübecker Nachrichten.de - A personal portrait of a young Second Life user. The editor takes it as an opportunity to let Ingo explain what Second Life is about and what its possibilities are.
  • 20minutes.ch - Announced a documentary on TV. It is about a couple that got to know each other in Second Life.
  • SLinside.com - Published a link to a Led Zeppelin concert inworld.

France

  • Pocarles - From Stonefield Inworld posted an article about their achievements in 2008 in Second Life.
  • Angezanetti - Posted a video of the event in Paris in the Grand Palais “Flying souls”; The souls are Second Life avatars. The Solution Provider Extralab took part in its organization.
  • Territoire Digital - Posted an article about Yann Minh a polyvalent cyberpunk artist. He has an island on SL Noopark, which is a museum dedicated to cyberculture, science fiction, eroticism and fantastic.
  • Metalab3d - Posted an article about the event Autrans 2009, the annual meeting of Internet actors. There will be discussions around the Metawall,Twitter and SL.

Linden Lab News Archives

Here are links to the various Linden Lab websites where we catalog the press we receive.

Links To Previous Reports
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