SL Cert - Basic Marketing

Marketing

BASIC

1. What is marketing? What is not marketing?
   1. Basic marketing vocabulary & definitions
2. The Marketing Mix (4P's of Marketing)
   1. Product
   2. Price
   3. Promotion
   4. Place
   5. Marketing Concepts

INTERMEDIATE

1. Market Analysis (SWOT)
   1. Strengths
   2. Weakness'
   3. Opportunities
   4. Threads
2. Your marketing environment
   1. Micro
   2. Macro
   3. Market research
   4. Customer behavior & influences
3. Marketing your products & services
   1. Market segmentation & target group
   2. Positioning your product on the market
4. Customer relations
   1. Customer satisfaction
   2. Customer service
5. Creating added values
   1. Analyzing competitors
   2. Strategies

ADVANCED

1. Brands & Brand marketing
   1. Your brand & it's image
   2. Brand support using logo's and packaging
   3. Brand supporting service
2. Product lifetime & development
   1. Lifecycle of products
   2. Analyzing
   3. Competitors
3. Pricing strategies
4. Distribution & reseller marketing