Relay For Life of Second Life
What is Relay For Life?
- Relay For Life is the American Cancer Society's signature fundraising activity.
- It offers everyone in a community an opportunity to participate in the fight against cancer. Teams of people from all walks of life have fun while raising much-needed funds to fight cancer and raise awareness of cancer prevention and treatment.
- Teams of people camp out at a local high school, park, or fairground and take turns walking or running around a track or path.
- Each team is asked to have a representative on the track at all times during the event.
- Relays are an overnight event, up to 24 hours in length.
What is Relay For Life of Second Life?
- Relay For Life of Second Life (RFL of SL) is an annual activity that takes place in Second Life in July each year.
- Volunteers form or join teams to have fun while fundraising and raising awareness from mid-March through mid-July.
- In July teams build campsites and walk a track, just like in a Real World Relay.
- In 2009, Relay For Life of Second Life raised $274,000 for the American Cancer Society.
- Relay For Life has become an international movement in RL and in SL. In 2009 participants from over 26 countries took part in Relay For Life of Second Life.
History of Relay For Life
- The American Cancer Society's real world Relay For Life began in Tacoma, Washington in May 1985.
- Dr. Gordy Klatt, a Tacoma colorectal surgeon, decided to personally raise money for his local American Cancer Society office and show support for his patients by doing something he enjoyed – running marathons.
- Dr. Klatt ran for 24 hours around the track at Baker Stadium at the University of Puget Sound in Tacoma. He ran for more than 83 miles. Nearly 300 of his friends, family, and patients watched and friends donated $25 to run or walk with him for 30 minutes. His efforts raised $27,000 to fight cancer.
- Over the next few months, he pulled together a small committee to plan the first team relay event, and in 1986, with the help of Pat Flynn – now known as the 'Mother of Relay' – 19 teams took part in the first team Relay event 'City of Destiny Classic 24-hour Run Against Cancer' on the track at the historic Stadium Bowl and raised $33,000.
History of Relay For Life of Second Life
- 2004 the first volunteer driven fundraiser for the American Cancer Society ever in Second Life
- Avatars: 99
- Total raised: US$2,000
- 2005 The first Relay For Life of Second Life took place on Saturday, August 27 and Sunday, August 28, 2005. It started at 5pm SL time. It was the brainchild of Jade Lily (who in real life, as The New York Times reported, was an airman called Keith Morris).
- Total raised: US$5,000
- Avatars: 315
- Laps: 817
- Sims: 6
- Course Length: 2,500 meters
- Distance Walked: 2,042,500 meters
- 2006 The second Relay For Life of Second Life took place on Saturday, July 22 through Sunday, July 23. It started on Saturday at 5pm SL time. It was again organized by Jade Lily, and the track was laid out over 12 sims representing the different countries of the world.
- Total raised: US$41,000
- Avatars: 1570
- Sims: 12
- Laps Walked: 2,047
- Course Length: 4,065 meters
- Distance Walked: 8,321,055 meters
- 2007 The third Relay For Life of Second Life took place on Saturday, July 21 through Sunday, July 22, 2007. The Event Chair was Fayandria Foley.
- Theme: Quest for a Cure
- Total raised: US$118,500
- Avatars: 1831
- Sims: 32
- Laps Walked: 1,519
- Course Length: 12,140 meters
- Distance Walked: 18,432,891 meters
- 2008 The fourth Relay For Life of Second Life took place on Saturday, July 19 through Sunday, July 20, 2008. It took place over 33 sims laid out in the shape of an 'H'The Event Chair was Fayandria Foley and the Event Co-Chair was David Jacobs.
- Theme: Heroes
- Total raised: US$215,000
- Avatars: 2230
- Sims: 35
- Laps Walked: 3,441
- Course Length: 8,379 meters
- Distance Walked: 28,826,107 meters
- 2009 The fifth Relay For Life of Second Life took place on Saturday, July 18 through Sunday, July 19, 2009. The Event Chair was Fayandria Foley, and there were four co-Chairs: Tayzia Abattoir, Nuala Maracas, Stella Costello, who was succeeded halfway by Charlene Trudeau, and Belle Loll.
- Theme: One World, One Hope
- Total raised: US$274,000 (corrected figure)
- Avatars: 1913
- Sims: 36
- Laps Walked: 2,155
- Course Length: 11,907 meters
- Distance Walked: 25,650,536 meters
- 2010 The sixth Relay For Life of Second Life took place on Saturday, July 17 through Sunday, July 19, 2010. The Event Chair was Tayzia Abattoir and the Event Co-Chairs were Nuala Maracas and MamaP Beerbaum.
- Theme: Wishing on a Cure
- Total raised: US$222,804
- Avatars: 1579
- Sims: 36
- Laps Walked: 2,676
- Teams: 139
source data 2004-2009: 'History of Relay For Life in Second Life'
source data 2010: 'Relay For Life of Second Life'
Frequently Asked Questions
Q: Why does Relay For Life take place overnight?
A: The significance of daytime and nighttime coincides with the journey that all cancer patients go through. A much-used slogan is 'Cancer doesn't sleep and neither do we'.
Q: How does this Relay differ from Relay For Life in real life?
A: The main difference is location. Residents form teams, set up and decorate campsites, and sell small items to help raise money just like at a local relay. Since this is a virtual environment however, there are some activities that are special to Second Life, such as, snail races and sailboat races.
Q: Relay For Life is an activity of the American Cancer Society. Is it just for Americans?
A: Relay For Life is international. In real life, Relay For Life is licensed to national cancer societies in 21 countries outside the United States, and the American Cancer Society's International Relay For Life Program provides training and technical assistance to licensees. In Second Life, participation by residents from other countries is growing, with avatars from over 26 real life countries taking part in 2009.
Q: Why should people from other countries donate Lindens to an American cause?
A: Approx. 12-15% of Lindens donated to Relay For Life of Second Life are donated to international causes.
Q: How can I be sure my Lindens will get to the right place?
A: See: http://www.relayforlife.org/relay/secondlifedonations
Q: Where does my Relay For Life donation go?
A: See: http://www.relayforlife.org/relay/dollarsmakeadifference
Q: Is it possible to fundraise outside the Relay For Life season?
A: In Second Life, the committee encourages volunteers to take a break between August and February. But off-season/year-round fundraising for the American Cancer Society is permitted in some circumstances. For the current procedures see Off-season/year-round fundraising guidelines 2009-2010 below.
Relay For Life of Second Life 2010
- Theme: Wishing On A Cure
- Planning Committee
- Event Chair: Tayzia Abattoir,
- Event Co-Chair Nuala Maracas is responsible for:
- Activities (Chairs – Marissa Goodliffe and Grogo Tungsten)
- Design (Chair – Charlene Trudeau)
- Corporate Sponsorship (Chair – Ren Stonecutter)
- Survivors and Caregivers (Chairs – Dwen Dooley and Cinders Vale)
- Teen Grid (to be appointed)
- Event Co-Chair MamaP Beerbaum is responsible for:
- Teams and Mentors (Chairs – Panza Eilde and PrettyKitty Gumbo)
- Public Relations and Marketing (Chairs – Poppy Zabelin and Breezy Carver)
- Technology (Chair – Belle Loll)
- Security (to be appointed)
- American Cancer Society representative in Second Life: Stingray9798 Raymaker.
- Key dates
- Feb 1, 2010 -- Teams registration opens!
- March 13, 2010 -- Kick-off Party and start of fundraising
- July 17-18, 2010 -- Go Relay!
Off-season/year-round fundraising guidelines 2009-2010
- The RFL of SL committee recommends that volunteers take a break from Relay For Life from August to February. This is to avoid donor fatigue and give everyone a much-needed break to spend time with their SL and RL families, so that they are all well-rested and ready to devote their time and passion once again from March onwards.
- Just because volunteers are resting does not mean that they have to cease all activity. Many teams plan year-round and have events on the kick-off day.
- This year, as in years past, the committee continues to get requests for off-season fundraising kiosks and vendors. This has caused the committee to re-examine its guidelines and tweak them to support those that do not wish to cease fundraising efforts completely during the downtime.
- People who request off-season kiosks and vendors will be obliged, but with a specific set of kiosks and vendors that deposit donations into the general Relay For Life event fund.
- They also CANNOT use the volunteer group or any RFL groups to advertise events and/or vendors, as the committee feels that the community needs a break.
- They may, however, advertise in other ways (SL events calendar or other media) that they are doing an event to support the American Cancer Society or with proceeds going from their sales (in official vendors) to the American Cancer Society.
- No split percentages, (offering products for sale with a percentage of proceeds going to the American Cancer Society) is allowed. This is a safeguard so people do not use the ACS name to benefit/profit themselves.
- Offseason Vendors/kiosks have a script in them to make them vanish on March 13, 2010 so that they will not be confused with the regular season fundraising kiosks.
- Those people requesting year-round/off-season vendors/kiosks need to be made aware of this stipulation and will need to either join/have a team for regular season kiosks/vendors, or request new general donation kiosks/vendor(s) after March the 13th, 2010.
- To receive an off-season kiosk/vendor with set up instructions, people should contact: Jaelle Akulla (RFL of SL Off-Season/Non-Team Chair) or Seaway Brodsky (RFL of SL Off-Season/Non-Team Co-Chair).
Articles
- 2005
- 2006
- 'Tao's Thoughts on Second Life' by Tao Takashi, July 16, 2006
- 'Why Walk? Virtual Walkathon Helps Raise Money For Cancer Research' by Stephen Totilo, MTV News, July 20, 2006
- Relay for Life: Aimee's Build Crew, by Aimee Weber, Second Life Insider, July 21, 2006
- 'Running for Life' by Wagner James Au, New World Notes, July 22, 2006
- 'Virtual Relay for Life nets $38,000 for American Cancer Society!' by Rik Panganiban, The Click Heard Around the World, July 24, 2006
- 'Second Life Fundraising: Philanthropy Dips Its Toe Into Virtual Worlds' by Tom Watson, onPhilanthropy, July 26, 2006
- 2007
- 2008
- 2009
- 'American Cancer Society Relay For Life Of Second Life Marks Milestone Year In Virtual World', Medical News Today, July 9, 2009
- 'Relay for Life of Second Life is International!', Best of Second Life (BOSL), June 2009
- 'Relay for Life of Second Life is International!', SL-Newspaper, June 29, 2009
- 'American Cancer Society Relay For Life Of Second Life Marks Milestone Year In Virtual World', Medical News Today, July 9, 2009
- 'Virtual Relay For Life fundraiser in Second Life' by Benny Evangelista, San Francisco Chronicle (SF Gate), July 17, 2009
- 'Annual Second Life Relay For Life to raise funds for cancer research this weekend' by Tateru Nino, Massively, July 17, 2009
- 'Can Second Lifers Raise a Quarter Million US$ to Fight Cancer This Year? UPDATE: Yes We Can!' by Wagner James Au, New World Notes, July 17, updated July 19, 2009
- 2009 Second Life Relay for Life raises a quarter million dollars (and climbing)! by Rik Riel, The Click Heard Around the World, July 19, 2009
- 'Relaying for a Good Cause: RFL in SL' by Dulcie Mills, Rezlibris, July 2009
- 'Open Forum: How Can Second Life's Relay Raise Over $500,000 in 2010?' by Wagner James Au, New World Notes, July 21, 2009
- 'Relay for Life Shatters Records', Best of Second Life (BOSL), July 24, 2009
- 'Relay for Life Shatters Records, Raises Over $270,000 to Fight Cancer', SL Newspaper, July 25, 2009
- 'Compassionate Redheads Win 2009 Spirit of Relay Award' by Bixyl Shuftan, SL Newspaper, August 2, 2009
- 'Relay for Life 2009 Final Results' Best of Second Life (BOSL), August 2009
- 'Relay for Life of Second Life goes to National Summit', SL Newspaper, August 15, 2009
- 'Brother and Sister Team Up in Second Life to Support Relay for Life' by Nazz Lane, SL Newspaper, September 7, 2009
- 'For the Love of Relay for Life', by Isadora Fiddlesticks, Avenue Magazine, September, 2009 - online version of the special SLCC 2009 print edition
Videos
- 2007
- 'Second Life Relay For Life Demo SXSW 2007' by 'acshp', a video of the presentation given by Keith Morris at SXSW 2007 in Austin, TX
- 'SLRFL 2007 Survivor's Lap' by Moo Money, 2007
- [http://www.youtube.com/watch?v=VRxnNEbLiM0 'Relay for life in Second life 2007' by MarkTwain White, 2007
- 'Relay for Life in Second Life 2007' by VoiceOverDream March 25, 2008
- 2008
- 'Relay for Life Sims Tour Part 1' by MarkTwain White, 2008
- 'Relay for Life Sims Tour Part 2' by MarkTwain White, 2008
- 'Relay for Life Sims Tour Part 2' by MarkTwain White, 2008
- 'Second Life Relay for Life (SLRFL) 2008' by Jovana Qinan, July 26, 2008
- 'Second Life for Relay for life 2008' by VoiceOverDream July 31, 2008
- 2009
- 'Treet TV coverage of Relay For Life of Second Life'
- 'Relay For Life Giant Snail Race in Second Life - March 21 2009' by SLCNfan, promotional video, March 18, 2009
- 'Giant Snail Relay for Life 09' by waelyatenk, April 15, 2009
- 'Relay For Life 2009 in Second Life' by MarkTwain White, July 2009
- 'Elf Circle at RFL09' by Serina Juran, July 16, 2009
- 'Cancerland at Relay For Life, 2009, by rmazar, July 18, 2009
- 'Relay for Life Charity Video: Believe in the Dream', by waelyatenk, July 19, 2009
- 'New Babbage - SL Relay For Life 09', by Lokiboy, July 20, 2009
- '2009 Gorean Relay For Life Part 1 HD', by spectralglider, July 22, 2009
- 'Relay For Life in Second Life -- Tour (Part One)' by MarkTwain White, September 18, 2009
- 'Relay For Life in Second Life -- Tour (Part Two)' by MarkTwain White, September 18, 2009
Links
- http://www.RelayForLife.org/SecondLife
- http://www.RelayForLife.org/relay/
- http://en.wikipedia.org/wiki/Relay_For_Life
- The official blog - Relay For Life of Second Life Updates
- Follow us on Twitter: 'http://twitter.com/RelayForLife_SL'
- Follow us on Avatars United: 'http://www.avatarsunited.com/groups/relay-for-life-of-second-life'
Pictures
- Volunteer pictures on Flickr
- Second Life Relay For Life 2006 pictures by Dedric Mauriac
- Second Life Relay For Life 2007 pictures by Dedric Mauriac
- Second Life Relay For Life 2007 pictures by Tao Takashi
- Second Life Relay For Life 2008 pictures by Dedric Mauriac
- RFL of SL 2008 pictures by IshtarAngel Micheline
- RFL of SL 2009 pictures by IshtarAngel Micheline
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