Difference between revisions of "SL Cert - Basic Marketing"
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'''BASIC''' | '''BASIC''' | ||
# What is marketing? What is not marketing? | |||
## Basic marketing vocabulary & definitions | |||
# The Marketing Mix (4P's of Marketing) | |||
## Product | |||
## Price | |||
## Promotion | |||
## Place | |||
## Marketing Concepts | |||
'''INTERMEDIATE''' | '''INTERMEDIATE''' | ||
# Market Analysis (SWOT) | |||
## Strengths | |||
## Weakness' | |||
## Opportunities | |||
## Threads | |||
# Your marketing environment | |||
## Micro | |||
## Macro | |||
## Market research | |||
## Customer behavior & influences | |||
# Marketing your products & services | |||
## Market segmentation & target group | |||
## Positioning your product on the market | |||
# Customer relations | |||
## Customer satisfaction | |||
## Customer service | |||
# Creating added values | |||
## Analyzing competitors | |||
## Strategies | |||
'''ADVANCED''' | '''ADVANCED''' | ||
# Brands & Brand marketing | |||
## Your brand & it's image | |||
## Brand support using logo's and packaging | |||
## Brand supporting service | |||
# Product lifetime & development | |||
## Lifecycle of products | |||
## Analyzing | |||
## Competitors | |||
# Pricing strategies | |||
# Distribution & reseller marketing | |||
[[Category:Certification]] | [[Category:Certification]] |
Revision as of 10:30, 3 March 2009
Marketing
BASIC
- What is marketing? What is not marketing?
- Basic marketing vocabulary & definitions
- The Marketing Mix (4P's of Marketing)
- Product
- Price
- Promotion
- Place
- Marketing Concepts
INTERMEDIATE
- Market Analysis (SWOT)
- Strengths
- Weakness'
- Opportunities
- Threads
- Your marketing environment
- Micro
- Macro
- Market research
- Customer behavior & influences
- Marketing your products & services
- Market segmentation & target group
- Positioning your product on the market
- Customer relations
- Customer satisfaction
- Customer service
- Creating added values
- Analyzing competitors
- Strategies
ADVANCED
- Brands & Brand marketing
- Your brand & it's image
- Brand support using logo's and packaging
- Brand supporting service
- Product lifetime & development
- Lifecycle of products
- Analyzing
- Competitors
- Pricing strategies
- Distribution & reseller marketing