Difference between revisions of "SL Cert - Basic Marketing"
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| Line 6: | Line 6: | ||
# What is marketing? What is not marketing? | # What is marketing? What is not marketing? | ||
## Basic marketing vocabulary & definitions | ## Basic marketing vocabulary & definitions | ||
# The Marketing Mix (4P's of Marketing) | # The Marketing Mix (4P's of Marketing) | ||
## Product | ## Product | ||
| Line 21: | Line 20: | ||
## Opportunities | ## Opportunities | ||
## Threads | ## Threads | ||
# Your marketing environment | # Your marketing environment | ||
## Micro | ## Micro | ||
| Line 27: | Line 25: | ||
## Market research | ## Market research | ||
## Customer behavior & influences | ## Customer behavior & influences | ||
# Marketing your products & services | # Marketing your products & services | ||
## Market segmentation & target group | ## Market segmentation & target group | ||
## Positioning your product on the market | ## Positioning your product on the market | ||
# Customer relations | # Customer relations | ||
## Customer satisfaction | ## Customer satisfaction | ||
## Customer service | ## Customer service | ||
# Creating added values | # Creating added values | ||
## Analyzing competitors | ## Analyzing competitors | ||
| Line 46: | Line 41: | ||
## Brand support using logo's and packaging | ## Brand support using logo's and packaging | ||
## Brand supporting service | ## Brand supporting service | ||
# Product lifetime & development | # Product lifetime & development | ||
## Lifecycle of products | ## Lifecycle of products | ||
## Analyzing | ## Analyzing | ||
## Competitors | ## Competitors | ||
# Pricing strategies | # Pricing strategies | ||
# Distribution & reseller marketing | # Distribution & reseller marketing | ||
Revision as of 10:31, 3 March 2009
Marketing
BASIC
- What is marketing? What is not marketing?
- Basic marketing vocabulary & definitions
- The Marketing Mix (4P's of Marketing)
- Product
- Price
- Promotion
- Place
- Marketing Concepts
INTERMEDIATE
- Market Analysis (SWOT)
- Strengths
- Weakness'
- Opportunities
- Threads
- Your marketing environment
- Micro
- Macro
- Market research
- Customer behavior & influences
- Marketing your products & services
- Market segmentation & target group
- Positioning your product on the market
- Customer relations
- Customer satisfaction
- Customer service
- Creating added values
- Analyzing competitors
- Strategies
ADVANCED
- Brands & Brand marketing
- Your brand & it's image
- Brand support using logo's and packaging
- Brand supporting service
- Product lifetime & development
- Lifecycle of products
- Analyzing
- Competitors
- Pricing strategies
- Distribution & reseller marketing