Difference between revisions of "SL Cert - Basic Marketing"

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[[Category:Certification]]
 
[[Category:Certification]]
  
== '''Marketing''' ==
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== Marketing - Basic ==
  
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===Overview===
  
'''BASIC'''
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This list of requirements is part of the [[SL Certification | Second Life Certification]] project. It is an effort to create a list of specific skills  required for persons to become certified in basic scripting.
  
# What is marketing? What is not marketing?
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===Audience===
## Basic marketing vocabulary & definitions
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# The Marketing Mix (4P's of Marketing)
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## Product
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## Price
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## Promotion
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## Place
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## Marketing Concepts
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'''INTERMEDIATE'''
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Persons who wish to demonstrate competence in and knowledge of basic Second Life Marketing
  
# Market Analysis (SWOT)
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===Prerequisites===
## Strengths
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## Weakness'
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## Opportunities
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## Threads
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# Your marketing environment
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## Micro
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## Macro
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## Market research
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## Customer behavior & influences
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# Marketing your products & services
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## Market segmentation & target group
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## Positioning your product on the market
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# Customer relations
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## Customer satisfaction
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## Customer service
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# Creating added values
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## Analyzing competitors
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## Strategies
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'''ADVANCED'''
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To start the certification process for basic Second Life marketing, a person should have good knowledge of the Second Life interface and operation, and he/she should be familiar with Second Life “shopping”, both in-world and through e-commerce websites related to Second Life.
  
# Brands & Brand marketing
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It’s recommended the person has a certain case which he or she can use to practice the marketing skill.
## Your brand & it's image
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## Brand support using logo's and packaging
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===Criteria for testing to basic level===
## Brand supporting service
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# Product lifetime & development
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In the basic skill sets a person should demonstrate a mastery of basic marketing tasks. The following categories provide the basic categories.
## Lifecycle of products
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## Analyzing
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==== Broad Overview and Most Basic Skills  ====
## Competitors
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# Pricing strategies
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# Distribution & reseller marketing
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Revision as of 04:15, 18 November 2009

Marketing - Basic

Overview

This list of requirements is part of the Second Life Certification project. It is an effort to create a list of specific skills required for persons to become certified in basic scripting.

Audience

Persons who wish to demonstrate competence in and knowledge of basic Second Life Marketing

Prerequisites

To start the certification process for basic Second Life marketing, a person should have good knowledge of the Second Life interface and operation, and he/she should be familiar with Second Life “shopping”, both in-world and through e-commerce websites related to Second Life.

It’s recommended the person has a certain case which he or she can use to practice the marketing skill.

Criteria for testing to basic level

In the basic skill sets a person should demonstrate a mastery of basic marketing tasks. The following categories provide the basic categories.

Broad Overview and Most Basic Skills