SL Cert - Intermediate Marketing

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Marketing - Intermediate

Overview

This list of requirements is part of the Second Life Certification project. It is an effort to create a list of specific skills required for persons to become certified in intermediate marketing.

Audience

Persons who wish to demonstrate competence in and knowledge of intermediate Second Life Marketing

Prerequisites

To start the certification process for intermediate Second Life marketing, a person should have good knowledge of the Second Life interface and operation, and he/she should be familiar with Second Life “shopping”, both in-world and through e-commerce websites related to Second Life.

Applicant must hold basic marketing certification.

(Recommended) An application should have a basic understanding of marketing and economical terms. It’s also recommended the person has a certain case which he or she can use to practice the marketing skill.

Criteria for testing to intermediate level

In the intermediate skill sets a person should demonstrate a mastery of intermediate marketing tasks. The following categories provide the intermediate categories.

Broad Overview

  • The marketing environment
  • Market segmentation & Product position
  • Customer relations
  • Searching for and creating added values

The intermediate marketing certification mainly focusses on analyzing your marketing environment, your products/services and how to maintain your customer relations.

The marketing environment

  • Micro
  • Macro
  • Market research
  • Customer behavior & influences

A person should be able to analyze the micro/macro environment in Second Life, analyze his competitors and analyze customer behavior and influences. This analysis should be one of the basic pillars for the marketeer to base his marketing strategy on.

Market segmentation & product position

  • Market segmentation & target group
  • Positioning your product on the market

A person should be able to mark his target group and position his product on the market, based upon his analysis of the market.

Customer relations

  • Customer satisfaction
  • Customer service

A person should be able to develop a basic strategy for customer relations, including ways to check on customer satisfaction, deal with customer problems and offer an easy-to-understand and easy-to-access method for customers to communicate any suggestions, feedback, comments and problems back to the merchant/developer.


Searching for and creating added values

  • Analyzing
  • Strategies

Based upon his customer relations and his market analysis, a person should demonstrate knowing how to analyze and compare his product, and where to look for added values.