Business, Education, and Marketing

Welcome to the Marketing section of the Second Life Wiki. Many of these pages are set up for community participation to provide current and accurate information - your involvement helps maintain current and accurate information. If you find better resources elsewhere, please point to them; life's too short to duplicate information.

Press Information about Linden Lab and Second Life

• PR Update Weekly overview of press hits as well as some market trends
• What is Linden Lab?- Overview of Linden Lab, including a brief history and list of management
• What is Second Life?- Overview of Second Life
• Second Life Technology - Overview of the Second Life Platform
• Press Contacts - Contacts for media inquiries
• Linden Lab Press Releases - Linden Lab's press releases from lindenlab.com
• Recent Articles in the News about Second Life & Linden Lab - Linden Lab's recent articles list from lindenlab.com
• Links to Second Life Economic Data- Includes statistics, graphs, and market data
• Linden Lab Fact Sheets
• Multimedia Content for Press Use
• Speaker Request Form - if you would like to request an employee of Linden Lab to speak at your event, fill out this form.

Marketing Content

• Brands - Lists of publicly announced brands in Second Life, as well as non-profit and government organizations
  • Tateru's Mixed Reality Headcount - Compares traffic to the top 3 Resident businesses versus 10 real-world businesses in Second Life
  • Project Factory Second Life Statistics - Tracks top 25 brands in Second life, based on traffic
• Second_Life_Videos - Second Life-related videos, by category
• Second_Life_Images - Second Life image sources
• Business Blogs - Blogs about business uses of Second Life
• Recent Business Articles - Articles about business in Second Life
• Second Life Business Brief A business-focused summary of blog posts, case studies and more.
• Second Life Project Articles - Articles about projects by Second Life Solution Providers
• Marketing Your Products In Second Life - Suggestions for ways to promote your products in the Second Life community
• The Entrepreneur's Guide to Second Life - the guide to doing business in the metaverse
• Second Life-related web applications - Web services or applications that extend Second Life
• MailingLists - Mailing lists directed at businesses involved in Second Life
• Classifieds&Exchanges - Employment and project listing exchanges & classifieds
• Second_Life_Periodicals - Second Life-related periodicals, including editorial and advertising contact information
• Second_Life_Radio & TV - Radio and TV companies and channels in Second Life
• Second Life-related User Groups
• Marketing White Papers - White papers about business use and positioning of Second Life
• Volunteer_Portal- The Volunteer Portal provides useful resources for dealing with Second Life, and provides access to knowledgeable Residents who may be interested in being hired to support events and activities in Second Life

Vertical Markets - Specific Uses

• Second Life Disability Resources from the Heron Sanctuary - A list (without links) of disability resources in Second Life
  • Resources and projects for the visually impaired
• Science-related places in Second Life
• Healthcare-related places in Second Life
• Medical uses of Second Life
• Educational Uses of Second Life Don't let the title fool you, this is a thorough categorized list of amazing uses of Second Life appropriate for business and education.
• Real Life Government in Second Life - A wiki to share information on what international government agencies are publicly doing in Second Life, interesting links, and guidance from others on government related policies.

Business Inquiries

• Getting Started
• Bringing Your Business into SL
• Bringing Your Community into Second Life
• Buying Land
• What is a Private Island?
• Creating a private space for your business in Second Life
• Academic/Research Questions
• Advertising in Second Life
• Community Gateway Program
• Custom Name Program
• Events in Second Life
• Licensing/Partnering Questions
• Registration API
• Solution Providers
• Teen Second Life
• Nonprofits in Second Life
• List of Businesses in Second Life

Market Research & Data

• Market Data Home
• Links to Demographic Studies - A list of available studies about our residents and their RL behavior.
• The 2007 Second Life Market Data Project - A group is spearheading a collaborative effort to get voluntary data from a large group of Residents during this calendar year.
• Market_Research_Suppliers - A list of market research suppliers with experience in Second Life
• Other Second Life Studies - A list of other research or studies of Second Life

Internationalization (Localization)

• International Resources This is the main page for all internationalization and localization of support, web content, and the viewer.
• Support
  • Inworld Locations for Volunteers
  • Listing of Languages Spoken by Second Life Volunteers
  • Spoken by Second Life Residents
  • Basic Account Management: Japanese アカウント情報の管理
  • Basic_Account_Management:_Korean 계정 관리:한국어 위키
  • International Volunteer Orientation Handouts
  • Resident Created Video Tutorials in languages other than English
  • Localized regions in Second Life
  • In-world Notecards Translated into German by Project i18n
  • In-world Notecards Translated into Spanish by Project i18n

• Localization
  • How_to_Localize_Your_World
  • Second Life Wiki localization
  • Second Life Wiki Translation Guidelines
  • LSL_Portal_Translation_Project
  • Project i18n, a Resident-run project to assist in the development of international communities in Second Life

• Viewer
  • Skinning
  • Triage Bug_Triage/Internationalization_Agenda

• Linden Lab's International Second Life websites
  • http://de.secondlife.com Deutsch
  • http://jp.secondlife.com Japanese
  • http://kr.secondlife.com Korean

Presentations about Second Life

• Businesses in Second Life - A PPT presentation with notes providing an introduction to Second Life for those interested in bringing external business into Second Life. Includes history, core principles, uses of Second Life for the business community, and how to enter Second Life
  • PDF Version: http://s3.amazonaws.com/linden-presentations/SLBizU_Public_0705_PDF.pdf
  • Notes in PDF: http://s3.amazonaws.com/linden-presentations/SLBizU_Public_0705_Notes.pdf

Issue Tracker (Bugs & Feature Requests)

• Learn about the Issue Tracker and how to use it
• Recently resolved issues (general resolutions in last two weeks)
• All fixed bugs, sorted by votes
  • Login with your Second Life name and see the growing lists. Also to emphasize community spirit, some of these bugs were patched by Residents!
• More handy filters are on the main page of Issue Tracker

Getting Started

• Glenn's Tips for Businesses
• Frequently Asked Questions (from What Is Second Life? on secondlife.com)
• New Media Consortium's Getting Started
• Getting Started in Second Life by Random Unsung and Prokofy Neva
• How to learn about Second Life before learning Second Life (Eric Rice)
• Getting Started in LSL scripting in Second Life
• Using the Linden Scripting Language: Tutorial on basic LSL capabilities
• Noob Be Gone Video Tutorials
• It's not an economy, it's a product - understanding Linden Lab's view of Second Life
• See also Recent Business Articles - Articles about business in Second Life

Solution Provider Resources

• Solution Provider Support
• SLDev Forum Transcripts
• Linden Office Hours
• Region_Performance_Improvement_Guide
• Inventory_Letters_and_Recovery_Steps

Community Development

• Community Development Guide - This section is designed to aggregate knowledge about Second Life community development in one place and create a "living document" any Resident can edit and contribute to. It is our hope this guide will be useful to interested individuals, businesses, and organizations using the Second Life Main and Teen Grids.